[{"data":1,"prerenderedAt":3767},["ShallowReactive",2],{"story:de:de/behavior-patterns/aufgedeckt-8-neue-behavior-patterns":3,"icon:chevron-right":1602,"icon:envelope":1603,"icon:linked-in":1604,"icon:x":1605,"icon:facebook":1606,"icon:cross":1607,"blog-teaser::/behavior-patterns/aufgedeckt-8-neue-behavior-patterns:1":1608},[4,901],{"story":5,"cv":720,"rels":721,"links":893},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":713,"full_slug":714,"sort_by_date":118,"position":715,"tag_list":716,"is_startpage":81,"parent_id":121,"meta_data":118,"group_id":717,"first_published_at":718,"release_id":118,"lang":124,"path":118,"alternates":719,"default_full_slug":118,"translated_slugs":118},"Settings","2025-02-26T17:11:48.854Z","2025-12-11T08:40:21.040Z","2025-12-11T08:40:21.063Z",632563359,"83ad7de7-b46f-48d7-9edc-3d89061e3d4f",{"_uid":13,"footer":14,"header":126,"component":499,"blog_read_more":500,"error_page_body":501,"error_page_head":671,"blog_author_head":687,"blog_bottom_head":701,"blog_sidebar_cta":702,"error_page_title":679,"blog_reading_time":703,"blog_bottom_buttons":704,"error_page_subtitle":685,"blog_meta_label_author":709,"blog_table_of_contents":710,"blog_meta_label_reading_time":711,"blog_meta_label_reading_minutes":712},"95ccfc97-3659-4608-8990-0248adfa1881",{"name":15,"created_at":7,"published_at":16,"updated_at":17,"id":18,"uuid":19,"content":20,"slug":116,"full_slug":117,"sort_by_date":118,"position":119,"tag_list":120,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":122,"first_published_at":123,"release_id":118,"lang":124,"path":118,"alternates":125,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Footer","2026-10-07T08:04:25.947Z","2026-10-07T08:04:25.973Z",632563360,"f91caf23-4392-4247-a497-5a33b5f8b0e2",{"cta":21,"_uid":45,"logo":46,"links":52,"component":82,"copyright":83,"logo_link":84,"legal_links":87},[22],{"_uid":23,"buttons":24,"caption":38,"component":43,"caption_position":44},"647620f2-206f-41a8-a066-1a9bcfafbedc",[25],{"_uid":26,"icon":27,"link":28,"text":34,"intent":35,"component":36,"icon_position":37},"290b992e-f2fa-47b9-805d-e59ebaab0660","chevron-right",{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},"dda7b895-91ef-4e7f-a501-501bafa8bc2b","","story","multilink","de/newsletter","Know-how ins Postfach","primary","util-button","leading",{"type":39,"content":40},"doc",[41],{"type":42},"paragraph","item-action-buttons","center","63d8b1e8-ed60-47da-be57-40b9eed794a0",{"id":47,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":48,"copyright":30,"fieldtype":49,"meta_data":50,"is_external_url":51},22764167,"https://a.storyblok.com/f/328018/236x25/9dd018f217/logo-bk.svg","asset",{},false,[53,60,66,72],{"_uid":54,"link":55,"text":58,"component":59},"31741abf-7693-4e4f-9502-d2c322e40b4f",{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},"ceb695b8-32ca-4bcc-b418-0148c2a00dc8","de/conversion-optimierung","Conversion-Optimierung","util-link",{"_uid":61,"link":62,"text":65,"type":30,"component":59},"e0155237-ab2f-4584-8cd8-2bfd210973c1",{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},"5df5215d-7c85-44aa-a463-137a895ed5f2","de/personalisierung","Personalisierung",{"_uid":67,"link":68,"text":71,"component":59},"2fc5d177-de04-4a95-b66f-83dd15c604e7",{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},"8c7b080c-9822-4a6e-ac1a-d3ac1930d644","de/kontakt","Kontakt",{"_uid":73,"link":74,"text":78,"component":59},"a84a6018-72c7-403e-a16d-9033ec862d46",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":77},"d678066e-5183-42ca-9740-53aef05840bc","de/ueber-uns/karriere",{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Karriere",61774610481128,"karriere",true,"core-footer","© 2026 konversionsKRAFT AG",{"id":85,"url":30,"linktype":31,"fieldtype":32,"cached_url":86},"f74c775f-6663-471d-8909-a2c89001a39f","de/",[88,94,100,106,112],{"_uid":89,"link":90,"text":93,"component":59},"de414811-3677-47d5-9976-0b0ffcbf33cb",{"id":91,"url":30,"linktype":31,"fieldtype":32,"cached_url":92},"ff78948e-62fc-4366-bb99-35a4e445f7b7","de/datenschutzerklaerung","Datenschutz",{"_uid":95,"link":96,"text":99,"component":59},"61a55edc-2e44-4c34-85ee-592092d40fff",{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},"db985f58-3c1f-4682-a22c-1e309a879bfc","de/allgemeine-geschaeftsbedingungen","AGB",{"_uid":101,"link":102,"text":105,"component":59},"9dd6dd9c-8099-46cb-94eb-7a2eff25cafb",{"id":103,"url":30,"linktype":31,"fieldtype":32,"cached_url":104},"8844a87b-92ca-4340-ad83-45623ec51d28","de/impressum","Impressum",{"_uid":107,"link":108,"text":111,"component":59},"1c9552b5-81f7-49e0-b7c7-7f78e48fe757",{"id":109,"url":30,"linktype":31,"fieldtype":32,"cached_url":110},"c180fc5b-1552-4f9a-8096-7522c2fc74b8","de/barrierefreiheitserklaerung","Barrierefreiheitserklärung",{"_uid":113,"link":114,"text":115,"component":59},"7c9e9042-51c1-4e2d-b44e-43b819a28273",{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},"Cookies","footer","de/_settings/footer",null,-30,[],632563353,"265f0d28-1033-4059-a49d-3cbad3c63dd2","2025-05-05T09:35:19.813Z","default",[],{"name":127,"created_at":7,"published_at":128,"updated_at":129,"id":130,"uuid":131,"content":132,"slug":492,"full_slug":493,"sort_by_date":118,"position":494,"tag_list":495,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":496,"first_published_at":497,"release_id":118,"lang":124,"path":118,"alternates":498,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Header","2026-10-07T11:10:10.189Z","2026-10-07T11:10:10.205Z",632563358,"2f01a7ab-082d-45e9-adbe-b223c4ba9feb",{"_uid":133,"link":134,"logo":137,"links":141,"buttons":487,"component":491},"5ff93704-f742-47ed-92db-e5b13f03564b",{"id":30,"url":135,"linktype":136,"fieldtype":32,"cached_url":135},"https://www.konversionskraft.de","url",{"id":138,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":139,"copyright":30,"fieldtype":49,"meta_data":140,"is_external_url":51},21395391,"https://a.storyblok.com/f/328018/300x31/362acdb1c8/kk-logo-white.svg",{},[142,190,244,293,432,443],{"_uid":143,"link":144,"links":147,"title":188,"component":189},"b2cf1eaa-6274-4de9-bf12-eec7e5df59f9",{"id":145,"url":30,"linktype":31,"fieldtype":32,"cached_url":146},"147973fb-7b43-4d6d-a404-ab2c0678fbc2","de/loesungen/",[148,153,158,164,170,176,182],{"_uid":149,"link":150,"text":58,"component":59},"3a7093f2-25df-4ed5-b335-805febe74512",{"id":151,"url":30,"linktype":31,"fieldtype":32,"cached_url":152},"c9021c39-1839-49c7-98c4-4014de8cfe28","de/loesungen/conversion-optimierung",{"_uid":154,"link":155,"text":65,"component":59},"159678a7-7dd0-460b-b9d9-8741afdc2b23",{"id":156,"url":30,"linktype":31,"fieldtype":32,"cached_url":157},"3f593847-2edc-4128-9330-e5bd0c0cdeb8","de/loesungen/personalisierung-ueberblick",{"_uid":159,"link":160,"text":163,"component":59},"4214b02c-039c-4a9c-b545-3cbce68afe82",{"id":161,"url":30,"linktype":31,"fieldtype":32,"cached_url":162},"2f790b38-6102-44bf-be14-30eb612116b7","de/loesungen/redesign-absicherung","Relaunch-/Redesign-Absicherung",{"_uid":165,"link":166,"text":169,"component":59},"328ea4fc-4b3f-47ec-b944-44bd93652d5e",{"id":167,"url":30,"linktype":31,"fieldtype":32,"cached_url":168},"556166c5-b13e-4cb7-9f29-b3ee70e89da5","de/loesungen/mehr-marketingeffizienz","Online-Marketing & Kampagnenoptimierung",{"_uid":171,"link":172,"text":175,"component":59},"836ef4eb-2dc4-419e-b607-99f8e0a55eea",{"id":173,"url":30,"linktype":31,"fieldtype":32,"cached_url":174},"f0d0c226-175e-437e-9ec3-2a774d53176b","de/loesungen/kundenbindung-loyalty","Kundenbindung & Loyalty",{"_uid":177,"link":178,"text":181,"component":59},"b4b4fb97-e791-42a6-b3a1-b1eff37e39cc",{"id":179,"url":30,"linktype":31,"fieldtype":32,"cached_url":180},"8384ac3d-99d5-450c-a366-97de897ba6c4","de/loesungen/kundenzentrierung","Kundenzentrierte Test-/Experimentierkultur",{"_uid":183,"link":184,"text":187,"component":59},"6bb72781-75bb-447e-8c30-4e3731e74c1b",{"id":185,"url":30,"linktype":31,"fieldtype":32,"cached_url":186},"3e74fa84-d5dd-4989-9b54-dc4b17d78d61","de/loesungen/product-discovery","Produktentwicklung & MVP-Begleitung","Lösungen","util-link-list",{"_uid":191,"link":192,"links":195,"title":243,"component":189},"c72751dc-01ca-4393-88d5-f98044c20dfe",{"id":193,"url":30,"linktype":31,"fieldtype":32,"cached_url":194},"3d5d20be-27f5-4633-85b0-bd2e681643a7","de/case-studies/case-study-ueberblick",[196,202,208,213,219,225,231,237],{"_uid":197,"link":198,"text":201,"component":59},"7842509a-13c2-4d57-887d-eca5e88c29c0",{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200},"432ec656-e9cb-4462-85f3-0d653d33bcd3","de/case-studies/case-study-betzold","Betzold: Personalisierung für KMU",{"_uid":203,"link":204,"text":207,"component":59},"edd83cb1-2bb0-469a-8007-d76d26c94804",{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},"b2f8d181-b222-4b79-a35a-ffc813533953","de/case-studies/case-study-freenet-ag","Freenet: CRO Team aufbauen & Inhousing",{"_uid":209,"link":210,"text":212,"component":59},"c43a5159-7404-431a-a873-696fc2415618",{"id":30,"url":211,"linktype":136,"fieldtype":32,"cached_url":211},"https://www.konversionskraft.de/innovationsmanagement/design-sprints.html","Telefonica: Innovation mit Design Sprints",{"_uid":214,"link":215,"text":218,"component":59},"79bdb63a-dd36-468f-ad57-1ff6352335ff",{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},"9da92b5c-0b48-463c-96af-f324d5951218","de/case-studies/case-study-computeruniverse","computeruniverse: Echtzeit Personalisierung",{"_uid":220,"link":221,"text":224,"component":59},"ed7cefbb-abbd-4bbe-ad78-97923943a968",{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},"bbad9c18-473e-4035-bb5a-9ec561f46a1d","de/case-studies/case-study-goertz","Görtz: Design Driven Relaunch",{"_uid":226,"link":227,"text":230,"component":59},"0025c2b0-0253-444d-89be-9bbae77b66fd",{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},"c6eccf7f-3c04-4d2e-84d7-aca24c02131a","de/case-studies/case-study-haufe","Haufe: Customer Centricity",{"_uid":232,"link":233,"text":236,"component":59},"ce573bb0-0e46-4c94-a737-bec58af9b6b3",{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},"0d6607f2-7b17-4248-877e-fab97adadbbd","de/case-studies/case-study-aldi-sued-personalisierung","ALDI Süd: Kanalübergreifende Personalisierung",{"_uid":238,"link":239,"text":242,"component":59},"155dbddf-9f79-4a6e-a17e-9c044fba1145",{"id":240,"url":30,"linktype":31,"fieldtype":32,"cached_url":241},"cb05cdff-2855-4e30-8abe-b7c60fb50e07","de/ressourcen/studien/download-grow-report","G.R.O.W. Report & Canvas - Download","Cases",{"_uid":245,"link":246,"links":249,"title":292,"component":189},"290333ca-9ef6-4c0d-8878-f5c285374311",{"id":247,"url":30,"linktype":31,"fieldtype":32,"cached_url":248},"0a47fb29-43c0-480d-8192-fdec9bed2a00","de/branchen/",[250,256,262,268,274,280,286],{"_uid":251,"link":252,"text":255,"component":59},"e03779ff-4a0c-492b-a23f-82cc41ce1b42",{"id":253,"url":30,"linktype":31,"fieldtype":32,"cached_url":254},"9db23777-e782-4660-8772-9f6b5706455e","de/branchen/banking-finance","Banking & Finance",{"_uid":257,"link":258,"text":261,"component":59},"f87e851a-7b12-4e65-8e92-329f5c9320c3",{"id":259,"url":30,"linktype":31,"fieldtype":32,"cached_url":260},"df24ecee-0472-4e18-b719-98ae5a7eaf30","de/branchen/b2b","B2B",{"_uid":263,"link":264,"text":267,"component":59},"2e8b4eaa-1fc5-445c-976f-bf38a081e21f",{"id":265,"url":30,"linktype":31,"fieldtype":32,"cached_url":266},"bdd1cf11-ef56-4696-be69-fa57208726f9","de/branchen/ngo","Non-Governmental Organisations",{"_uid":269,"link":270,"text":273,"component":59},"fbfa0f52-59fb-4fe2-9124-29860f34613f",{"id":271,"url":30,"linktype":31,"fieldtype":32,"cached_url":272},"f6d46912-5fe2-4540-9d5b-c06a31e49306","de/branchen/telekommunikation","Telekommunikation",{"_uid":275,"link":276,"text":279,"component":59},"2c8f964f-f25d-47fe-ac8f-e11f53673926",{"id":277,"url":30,"linktype":31,"fieldtype":32,"cached_url":278},"7bfaf1a9-5c8e-4a08-92ce-80b5ed12e311","de/branchen/e-commerce","E-Commerce",{"_uid":281,"link":282,"text":285,"component":59},"7657fffb-c9f6-47f7-a970-a9a623d59aca",{"id":283,"url":30,"linktype":31,"fieldtype":32,"cached_url":284},"d972d186-d012-40ec-94bf-d6f072c006bd","de/branchen/conversion-optimierung-travel","Travel & Entertainment",{"_uid":287,"link":288,"text":291,"component":59},"95e5bd1c-820a-404c-9425-fa5726f46039",{"id":289,"url":30,"linktype":31,"fieldtype":32,"cached_url":290},"adec7223-27fe-48be-895d-542dd2154619","de/branchen/d2c","D2C","Branchen",{"_uid":294,"link":295,"links":298,"title":431,"component":189},"78233a78-d66e-44e6-9bc6-f04e21981a36",{"id":296,"url":30,"linktype":31,"fieldtype":32,"cached_url":297},"2868c027-4bca-49d6-a93e-64534a555c46","de/know-how-tools",[299,303,309,315,321,325,335,341,346,356,362,368,374,380,386,392,396,401,407,413,419,425],{"_uid":300,"link":301,"text":302,"component":59},"e1000000-0000-4000-8000-000000000001",{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},"Ratgeber: Was ist Conversion-Optimierung?",{"_uid":304,"link":305,"text":308,"component":59},"e1000000-0000-4000-8000-000000000002",{"id":306,"url":30,"linktype":31,"fieldtype":32,"cached_url":307},"c3fa47db-d9f1-440c-90f1-5edb09eff03b","de/customer-journey","Ratgeber: Was ist eine Customer Journey?",{"_uid":310,"link":311,"text":314,"component":59},"e1000000-0000-4000-8000-000000000003",{"id":312,"url":30,"linktype":31,"fieldtype":32,"cached_url":313},"cda69b30-8362-4d2d-80a3-ef4b9f11178a","de/ab-testing","Ratgeber: Was ist A/B-Testing?",{"_uid":316,"link":317,"text":320,"component":59},"e1000000-0000-4000-8000-000000000004",{"id":318,"url":30,"linktype":31,"fieldtype":32,"cached_url":319},"2c10eaf4-b33d-43f0-ac03-831a2c9513f2","de/cro-agentur-finden","Ratgeber: Wie finde ich eine gute CRO-Agentur?",{"_uid":322,"link":323,"text":324,"component":59},"e1000000-0000-4000-8000-000000000005",{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},"Ratgeber: Was ist Personalisierung?",{"_uid":326,"link":327,"text":334,"component":59},"5b065a95-dc2c-4157-9cce-36a5491d748a",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":330},"f3c858d2-69c1-4782-a66c-03634b2258f6","de/weiterbildung/uebersicht-der-weiterbildungsangebote",{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Übersicht der Weiterbildungsangebote",61789049106112,"uebersicht-der-weiterbildungsangebote","Academy - E-Kurse & Schulungen",{"_uid":336,"link":337,"text":340,"component":59},"7f66786d-3901-4f91-b78b-5363f8a34cbd",{"id":338,"url":30,"linktype":31,"fieldtype":32,"cached_url":339},"cb7da046-7dd0-466b-a99d-5e01142617f1","de/ressourcen/download-bibliothek","Download Bibliothek - E-Books, Studien, Frameworks",{"_uid":342,"link":343,"text":345,"component":59},"8eb16b14-6456-4a01-8f2c-aa930c24ac5d",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":344},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Weiterbildungen im Überblick",{"_uid":347,"link":348,"text":355,"component":59},"aff38e25-0be7-4a95-8247-7875f706c31d",{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":351},"59affe36-02b5-42a7-9ef1-a2ea2e34bc71","de/webinare/",{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},"Anstehende Webinare",62483764663535,"webinare","Webinare",{"_uid":357,"link":358,"text":361,"component":59},"2ab92889-dda6-4602-89d4-48b24e7a6e97",{"id":359,"url":30,"linktype":31,"fieldtype":32,"cached_url":360},"c96790f9-bb24-4408-873a-807fa6dab582","de/tools/","Statistik Tools",{"_uid":363,"link":364,"text":367,"component":59},"6332bc11-9aaf-402f-84b6-715384d999ad",{"id":365,"url":30,"linktype":31,"fieldtype":32,"cached_url":366},"c9edb73d-2ca1-4011-bc6f-6b60489a133b","de/weiterbildung/inhouse-lehrgang-zertifizierter-conversion-manager","Inhouse Lehrgang - Conversion Manager",{"_uid":369,"link":370,"text":373,"component":59},"b4dc283b-c2a3-4b37-bd4d-ab62342a5fc5",{"id":371,"url":30,"linktype":31,"fieldtype":32,"cached_url":372},"25e060e7-a7d4-43e4-845a-2287180afe78","de/weiterbildung/inhouse-schulung-product-discovery","Inhouse Training - Product Discovery ",{"_uid":375,"link":376,"text":379,"component":59},"f10472fa-9d8b-4ab7-96f8-2dd9c93f6553",{"id":377,"url":30,"linktype":31,"fieldtype":32,"cached_url":378},"af525344-9836-4511-81a1-4fb95c0e67aa","de/produkte/behavior-pattern-model-poster","Behavior Pattern Model Poster",{"_uid":381,"link":382,"text":385,"component":59},"fb118cba-5d23-4282-8a72-c27ea9a8aec9",{"id":383,"url":30,"linktype":31,"fieldtype":32,"cached_url":384},"9c48d4d5-330b-4b96-af5e-68a9cda735d4","de/produkte/behavior-patterns-kartenset","Behavior Pattern Kartenset",{"_uid":387,"link":388,"text":391,"component":59},"90aba8f9-395b-4f38-abad-71f05bc0449f",{"id":389,"url":30,"linktype":31,"fieldtype":32,"cached_url":390},"5dab273c-49bb-4f64-a3cd-de96f0d7b39f","de/growth-ambassador-community","Growth Ambassador Community",{"_uid":393,"link":394,"text":395,"component":59},"99cf735d-f680-4c48-9074-636c4830d35a",{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},"News & Know-how in dein Postfach",{"_uid":397,"link":398,"text":400,"component":59},"f5697cde-7f34-4274-9572-e5ec3e7457bd",{"id":30,"url":399,"linktype":136,"fieldtype":32,"cached_url":399},"https://www.growthmindedsuperheroes.com/","GMS - growth minded SUPERHEROES",{"_uid":402,"link":403,"text":406,"component":59},"00f49f9b-f75c-4775-a61f-41fd61a92ed3",{"id":404,"url":30,"linktype":31,"fieldtype":32,"cached_url":405},"1d084a65-02b3-4ee1-be0d-9806be223ab2","de/ressourcen/e-books/statistik-e-book-und-basic-wissen-fuer-a-b-testing","Download: Statistik E-Book Bundle",{"_uid":408,"link":409,"text":412,"component":59},"e0422140-94e7-4dd8-87f7-a0f752dd712d",{"id":410,"url":30,"linktype":31,"fieldtype":32,"cached_url":411},"c8996f10-09f1-4543-874b-158275456f9b","de/ressourcen/e-books/personalisierung-mit-dem-4-stufen-modell","Download: E-Book Personalisierung",{"_uid":414,"link":415,"text":418,"component":59},"de7271fe-965f-418b-8d42-31b78f962e1d",{"id":416,"url":30,"linktype":31,"fieldtype":32,"cached_url":417},"58333d89-01c3-4cac-863e-e7cbc02a08bc","de/ressourcen/frameworks/wdw-hypothesen-framework","Download: WDW Hypothesen Framework",{"_uid":420,"link":421,"text":424,"component":59},"be031ed2-c7f7-4c8b-8f58-6f87074f4dc0",{"id":422,"url":30,"linktype":31,"fieldtype":32,"cached_url":423},"3aa8f349-0361-45a7-a391-066df5c9e7ff","de/ressourcen/frameworks/roi-ab-testing-business-case-paket","Download: A/B Testing ROI Business Case Paket",{"_uid":426,"link":427,"text":430,"type":30,"component":59},"8d464b9b-86fe-4c09-b5ad-15f1746ab4a8",{"id":428,"url":30,"linktype":31,"fieldtype":32,"cached_url":429},"4e8a7b56-0857-4af1-9068-edc69349fb30","de/ressourcen/frameworks/hook-model-canvas","Framework: Hook Model Canvas","Know-how & Tools",{"_uid":433,"link":434,"links":441,"title":442,"component":189},"3a303c5d-3ef4-482e-b31d-02856c821947",{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":437},"1e20ab74-88ab-4f66-b3a1-019d85e2ef84","de/blog/",{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},"Overview",103884675285507,"blog",[],"Blog",{"_uid":444,"link":445,"links":448,"title":486,"component":189},"5e1fb531-7f55-4c8e-8b25-32fa43e7af94",{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},"d7112b89-d5ce-41d8-a369-293c8b86e98d","de/ueber-uns/wer-wir-sind",[449,453,463,469,474,480],{"_uid":450,"link":451,"text":452,"component":59},"95511c3e-0c54-4f6e-83bc-143e5ac943f2",{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},"Team: Wer wir sind",{"_uid":454,"link":455,"text":462,"component":59},"10e03a1d-860a-4a64-8997-f352cab5291c",{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":458},"c20fc377-1157-4539-97d2-0ded113d1a69","de/ueber-uns/was-wir-tun",{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},"Was wir tun",62047816851482,"was-wir-tun","Methoden: Was wir tun",{"_uid":464,"link":465,"text":468,"component":59},"cc8765bf-7f12-478b-81a7-29f508fc805a",{"id":466,"url":30,"linktype":31,"fieldtype":32,"cached_url":467},"b190ded2-7e87-4b67-83c9-8ad6625d5480","de/ueber-uns/unsere-kunden","Kunden: Für wen arbeiten wir",{"_uid":470,"link":471,"text":473,"component":59},"47e8279b-16f2-4f6b-8cd3-bd9407369bba",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":472},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Karriere & Jobs",{"_uid":475,"link":476,"text":479,"component":59},"85eb0d40-5379-4f62-a6a8-6cbbbcf27dd9",{"id":477,"url":30,"linktype":31,"fieldtype":32,"cached_url":478},"e5cc2d5c-06b8-4487-941c-0e463c3e4f0b","de/ueber-uns/team-first","Unsere Kultur: Team first",{"_uid":481,"link":482,"text":485,"component":59},"e8111c32-8191-4211-b40d-073b5afdf12f",{"id":483,"url":30,"linktype":31,"fieldtype":32,"cached_url":484},"31befb84-87a7-4c51-9028-092a1a69f015","de/grow-model","G.R.O.W. Model - Reifegrad Assessment","Über uns",[488],{"_uid":489,"icon":30,"link":490,"text":71,"intent":35,"component":36,"icon_position":37},"1b18d9f0-85af-48f2-a038-6a823d74dbff",{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},"core-header","header","de/_settings/header",0,[],"c1fc9f92-e520-41db-8395-ac2606e318d5","2025-05-05T09:35:20.471Z",[],"singleton-settings","Mehr lesen",[502],{"_uid":503,"head":504,"cards":519,"theme":124,"alignment":44,"component":667,"cards_per_row":668,"icon_position":669,"action_buttons":670,"bordered_cards":81},"3aaa4f32-19e8-41b0-aa02-03b4360405e7",[505],{"_uid":506,"kicker":30,"headline":507,"component":514,"subheadline":515,"show_top_line":81,"action_buttons":518},"67897cc1-c782-48fd-b6a9-3f48dfa972c1",{"type":39,"content":508},[509],{"type":42,"content":510},[511],{"text":512,"type":513},"Danach suchten andere Besucher","text","item-head",{"type":39,"content":516},[517],{"type":42},[],[520,549,575,597,621,644],{"tag":30,"_uid":521,"icon":522,"text":528,"image":534,"button":536,"headline":543,"component":548},"509dd04a-ac3a-4842-b787-c99d7bbe614b",{"id":523,"alt":524,"name":30,"focus":30,"title":525,"source":30,"filename":526,"copyright":30,"fieldtype":49,"meta_data":527,"is_external_url":51},23160806,"Halbkreis mit Tachonadel im rechten Bereich","Performance","https://a.storyblok.com/f/328018/150x150/d47b48585b/performance-heller-bg.svg",{"alt":524,"title":525,"source":30,"copyright":30},{"type":39,"content":529},[530],{"type":42,"content":531},[532],{"text":533,"type":513},"Mit dem Konfidenzrechner von konversionsKRAFT hast du die Möglichkeit, die Ergebnisse deines A/B-Tests auf signifikante Unterschiede zu untersuchen.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":535},{},[537],{"_uid":538,"icon":27,"link":539,"text":546,"intent":547,"component":36,"icon_position":37},"942eaebc-4d2f-49f1-818a-64913826a082",{"id":540,"url":30,"linktype":31,"fieldtype":32,"cached_url":541,"story":542},"20da88c1-38f8-46fb-8efb-99c7e3edaf41","de/tools/konfidenzrechner",{"name":543,"id":544,"uuid":540,"slug":545,"url":541,"full_slug":541,"_stopResolving":81},"Konfidenzrechner",62131923697584,"konfidenzrechner","Zum Tool","tertiary","section-features__card",{"tag":30,"_uid":550,"icon":551,"text":557,"image":563,"button":565,"headline":572,"component":548},"f5939252-f8ef-4fa9-a412-d80045de2c3a",{"id":552,"alt":553,"name":30,"focus":30,"title":554,"source":30,"filename":555,"copyright":30,"fieldtype":49,"meta_data":556,"is_external_url":51},23160824,"Stilisierte Uhr mit weißen Zeigern auf 12 und 3 Uhr, umgeben von einem schwarzen, gegen den Uhrzeigersinn gezeichneten Pfeilkreis","Rückblick","https://a.storyblok.com/f/328018/150x150/25b4408792/uhr-rueckblick-heller-bg.svg",{"alt":553,"title":554,"source":30,"copyright":30},{"type":39,"content":558},[559],{"type":42,"content":560},[561],{"text":562,"type":513},"Der Testlaufzeitrechner hilft dir, deine Uplifts sicher nachzuweisen und eine bessere Einschätzung für den nachweisbaren Effekt vornehmen zu können.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":564},{},[566],{"_uid":567,"icon":27,"link":568,"text":546,"intent":547,"component":36,"icon_position":37},"903598b6-6a79-4e7c-a44e-7ad9b3f1b2ab",{"id":569,"url":30,"linktype":31,"fieldtype":32,"cached_url":570,"story":571},"5c12fee4-da27-4b84-9e21-125e542f2261","de/tools/testlaufzeitrechner",{"name":572,"id":573,"uuid":569,"slug":574,"url":570,"full_slug":570,"_stopResolving":81},"Testlaufzeitrechner",62134457203508,"testlaufzeitrechner",{"tag":30,"_uid":576,"icon":577,"text":583,"image":589,"button":591,"headline":355,"component":548},"3f45584f-e296-4c4c-aeb2-74fb602c25cc",{"id":578,"alt":579,"name":30,"focus":30,"title":580,"source":30,"filename":581,"copyright":30,"fieldtype":49,"meta_data":582,"is_external_url":51},23160767,"Icon mit Person einem Notebook und Smartphone","Customer Journey","https://a.storyblok.com/f/328018/150x150/ea7a1982ed/customer-journey-heller-bg.svg",{"alt":579,"title":580,"source":30,"copyright":30},{"type":39,"content":584},[585],{"type":42,"content":586},[587],{"text":588,"type":513},"Unsere Webinare richten sich an alle, die mehr wollen – mehr Uplift, mehr ROI, mehr Wachstum. Unsere Experten und Gastreferenten vermitteln in den Web-Seminaren wichtiges Optimiererwissen.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":590},{},[592],{"_uid":593,"icon":27,"link":594,"text":596,"intent":547,"component":36,"icon_position":37},"eec7fdfe-219e-4996-b99e-645675c27ea8",{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":595},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},"Zur Übersicht",{"tag":30,"_uid":598,"icon":599,"text":605,"image":612,"button":614,"headline":620,"component":548},"d70a1587-7a51-414c-aa40-fa4419ea02b7",{"id":600,"alt":601,"name":30,"focus":30,"title":602,"source":30,"filename":603,"copyright":30,"fieldtype":49,"meta_data":604,"is_external_url":51},23160771,"Symbol eines Bachelor Huts für Bildung","Bachelor Hut","https://a.storyblok.com/f/328018/150x150/35fc1a0701/diplom-bachelor-heller-bg.svg",{"alt":601,"title":602,"source":30,"copyright":30},{"type":39,"content":606},[607],{"type":42,"attrs":608,"content":609},{"textAlign":118},[610],{"text":611,"type":513},"Profitiere von der langjährigen Erfahrung unserer Consultants, Analysten, UX Designern und Konsumpsychologen und erlange neues Know-how für deinen Alltag.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":613},{},[615],{"_uid":616,"icon":27,"link":617,"text":619,"intent":547,"component":36,"icon_position":37},"c320c7a7-6ad7-4ab7-8cbd-98b5dbe6fa38",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":618},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Zur Weiterbildung","Weiterbildung",{"tag":30,"_uid":622,"icon":623,"text":629,"image":636,"button":638,"headline":459,"component":548},"cd63af88-8220-48f4-b392-1f5eabcb2d3c",{"id":624,"alt":625,"name":30,"focus":30,"title":626,"source":30,"filename":627,"copyright":30,"fieldtype":49,"meta_data":628,"is_external_url":51},23160799,"Drei Personen nebeneinander mit jeweils einem Stern darunter","Kundenbedürfnis verstehen","https://a.storyblok.com/f/328018/150x150/02138a981e/kundenbeduerfnis-verstehen-heller-bg.svg",{"alt":625,"title":626,"source":30,"copyright":30},{"type":39,"content":630},[631,635],{"type":42,"content":632},[633],{"text":634,"type":513},"Wir erschließen schnell und systematisch existierende digitale Wachstumspotenziale. Agil, kundenzentriert und datenbasiert.",{"type":42},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":637},{},[639],{"_uid":640,"icon":27,"link":641,"text":643,"intent":547,"component":36,"icon_position":37},"e7f68e81-f9b0-4fb4-810b-224498e148b2",{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":642},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},"Mehr erfahren",{"tag":30,"_uid":645,"icon":646,"text":652,"image":659,"button":661,"headline":78,"component":548},"cf571a54-a871-40ed-b3da-a8f7bc23fdf4",{"id":647,"alt":648,"name":30,"focus":30,"title":649,"source":30,"filename":650,"copyright":30,"fieldtype":49,"meta_data":651,"is_external_url":51},23160774,"Ein skizzierter Diamant der funkelt","Diamant","https://a.storyblok.com/f/328018/150x150/67d557c518/diamant-heller-bg.svg",{"alt":648,"title":649,"source":30,"copyright":30},{"type":39,"content":653},[654,658],{"type":42,"content":655},[656],{"text":657,"type":513},"Bist du bereit, deine Karriere bei uns zu starten?",{"type":42},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":660},{},[662],{"_uid":663,"icon":27,"link":664,"text":666,"intent":547,"component":36,"icon_position":37},"4b0f8e8b-cfbd-4bad-99ba-ed5635cc99ae",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":665},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Vakanzen","section-features-1","3","top",[],[672],{"_uid":673,"kicker":30,"headline":674,"component":514,"subheadline":680,"show_top_line":51,"action_buttons":686},"31cce379-ea89-4fdf-84f8-52e990bcf402",{"type":39,"content":675},[676],{"type":42,"content":677},[678],{"text":679,"type":513},"Hoppla!",{"type":39,"content":681},[682],{"type":42,"content":683},[684],{"text":685,"type":513},"Die angeforderte Seite konnte leider nicht gefunden werden.",[],[688],{"_uid":689,"type":30,"kicker":30,"headline":690,"component":514,"subheadline":697,"show_top_line":51,"action_buttons":700},"3ffbe671-41cf-400a-980c-6dbe14b6ce6f",{"type":39,"content":691},[692],{"type":42,"attrs":693,"content":694},{"textAlign":118},[695],{"text":696,"type":513},"Über den Autor",{"type":39,"content":698},[699],{"type":42},[],[],[],"min Lesezeit",[705],{"_uid":706,"icon":27,"link":707,"text":500,"intent":35,"component":36,"icon_position":37},"bb239a64-a116-4d8f-9695-ffc1a5e260a3",{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":708},{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},"Verfasst von","Inhalt","Lesedauer","Minuten","_settings","de/_settings/",-40,[],"c1ba6ded-acb9-4c7e-8404-38e942bdfab9","2025-05-05T09:35:20.134Z",[],1791547703,[722,857],{"name":127,"created_at":7,"published_at":128,"updated_at":129,"id":130,"uuid":131,"content":723,"slug":492,"full_slug":493,"sort_by_date":118,"position":494,"tag_list":855,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":496,"first_published_at":497,"release_id":118,"lang":124,"path":118,"alternates":856,"default_full_slug":118,"translated_slugs":118},{"_uid":133,"link":724,"logo":725,"links":727,"buttons":852,"component":491},{"id":30,"url":135,"linktype":136,"fieldtype":32,"cached_url":135},{"id":138,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":139,"copyright":30,"fieldtype":49,"meta_data":726,"is_external_url":51},{},[728,745,764,781,831,835],{"_uid":143,"link":729,"links":730,"title":188,"component":189},{"id":145,"url":30,"linktype":31,"fieldtype":32,"cached_url":146},[731,733,735,737,739,741,743],{"_uid":149,"link":732,"text":58,"component":59},{"id":151,"url":30,"linktype":31,"fieldtype":32,"cached_url":152},{"_uid":154,"link":734,"text":65,"component":59},{"id":156,"url":30,"linktype":31,"fieldtype":32,"cached_url":157},{"_uid":159,"link":736,"text":163,"component":59},{"id":161,"url":30,"linktype":31,"fieldtype":32,"cached_url":162},{"_uid":165,"link":738,"text":169,"component":59},{"id":167,"url":30,"linktype":31,"fieldtype":32,"cached_url":168},{"_uid":171,"link":740,"text":175,"component":59},{"id":173,"url":30,"linktype":31,"fieldtype":32,"cached_url":174},{"_uid":177,"link":742,"text":181,"component":59},{"id":179,"url":30,"linktype":31,"fieldtype":32,"cached_url":180},{"_uid":183,"link":744,"text":187,"component":59},{"id":185,"url":30,"linktype":31,"fieldtype":32,"cached_url":186},{"_uid":191,"link":746,"links":747,"title":243,"component":189},{"id":193,"url":30,"linktype":31,"fieldtype":32,"cached_url":194},[748,750,752,754,756,758,760,762],{"_uid":197,"link":749,"text":201,"component":59},{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200},{"_uid":203,"link":751,"text":207,"component":59},{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},{"_uid":209,"link":753,"text":212,"component":59},{"id":30,"url":211,"linktype":136,"fieldtype":32,"cached_url":211},{"_uid":214,"link":755,"text":218,"component":59},{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},{"_uid":220,"link":757,"text":224,"component":59},{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},{"_uid":226,"link":759,"text":230,"component":59},{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},{"_uid":232,"link":761,"text":236,"component":59},{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},{"_uid":238,"link":763,"text":242,"component":59},{"id":240,"url":30,"linktype":31,"fieldtype":32,"cached_url":241},{"_uid":245,"link":765,"links":766,"title":292,"component":189},{"id":247,"url":30,"linktype":31,"fieldtype":32,"cached_url":248},[767,769,771,773,775,777,779],{"_uid":251,"link":768,"text":255,"component":59},{"id":253,"url":30,"linktype":31,"fieldtype":32,"cached_url":254},{"_uid":257,"link":770,"text":261,"component":59},{"id":259,"url":30,"linktype":31,"fieldtype":32,"cached_url":260},{"_uid":263,"link":772,"text":267,"component":59},{"id":265,"url":30,"linktype":31,"fieldtype":32,"cached_url":266},{"_uid":269,"link":774,"text":273,"component":59},{"id":271,"url":30,"linktype":31,"fieldtype":32,"cached_url":272},{"_uid":275,"link":776,"text":279,"component":59},{"id":277,"url":30,"linktype":31,"fieldtype":32,"cached_url":278},{"_uid":281,"link":778,"text":285,"component":59},{"id":283,"url":30,"linktype":31,"fieldtype":32,"cached_url":284},{"_uid":287,"link":780,"text":291,"component":59},{"id":289,"url":30,"linktype":31,"fieldtype":32,"cached_url":290},{"_uid":294,"link":782,"links":783,"title":431,"component":189},{"id":296,"url":30,"linktype":31,"fieldtype":32,"cached_url":297},[784,786,788,790,792,794,797,799,802,805,807,809,811,813,815,817,819,821,823,825,827,829],{"_uid":300,"link":785,"text":302,"component":59},{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},{"_uid":304,"link":787,"text":308,"component":59},{"id":306,"url":30,"linktype":31,"fieldtype":32,"cached_url":307},{"_uid":310,"link":789,"text":314,"component":59},{"id":312,"url":30,"linktype":31,"fieldtype":32,"cached_url":313},{"_uid":316,"link":791,"text":320,"component":59},{"id":318,"url":30,"linktype":31,"fieldtype":32,"cached_url":319},{"_uid":322,"link":793,"text":324,"component":59},{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},{"_uid":326,"link":795,"text":334,"component":59},{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":796},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},{"_uid":336,"link":798,"text":340,"component":59},{"id":338,"url":30,"linktype":31,"fieldtype":32,"cached_url":339},{"_uid":342,"link":800,"text":345,"component":59},{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":801},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},{"_uid":347,"link":803,"text":355,"component":59},{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":804},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},{"_uid":357,"link":806,"text":361,"component":59},{"id":359,"url":30,"linktype":31,"fieldtype":32,"cached_url":360},{"_uid":363,"link":808,"text":367,"component":59},{"id":365,"url":30,"linktype":31,"fieldtype":32,"cached_url":366},{"_uid":369,"link":810,"text":373,"component":59},{"id":371,"url":30,"linktype":31,"fieldtype":32,"cached_url":372},{"_uid":375,"link":812,"text":379,"component":59},{"id":377,"url":30,"linktype":31,"fieldtype":32,"cached_url":378},{"_uid":381,"link":814,"text":385,"component":59},{"id":383,"url":30,"linktype":31,"fieldtype":32,"cached_url":384},{"_uid":387,"link":816,"text":391,"component":59},{"id":389,"url":30,"linktype":31,"fieldtype":32,"cached_url":390},{"_uid":393,"link":818,"text":395,"component":59},{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},{"_uid":397,"link":820,"text":400,"component":59},{"id":30,"url":399,"linktype":136,"fieldtype":32,"cached_url":399},{"_uid":402,"link":822,"text":406,"component":59},{"id":404,"url":30,"linktype":31,"fieldtype":32,"cached_url":405},{"_uid":408,"link":824,"text":412,"component":59},{"id":410,"url":30,"linktype":31,"fieldtype":32,"cached_url":411},{"_uid":414,"link":826,"text":418,"component":59},{"id":416,"url":30,"linktype":31,"fieldtype":32,"cached_url":417},{"_uid":420,"link":828,"text":424,"component":59},{"id":422,"url":30,"linktype":31,"fieldtype":32,"cached_url":423},{"_uid":426,"link":830,"text":430,"type":30,"component":59},{"id":428,"url":30,"linktype":31,"fieldtype":32,"cached_url":429},{"_uid":433,"link":832,"links":834,"title":442,"component":189},{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":833},{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},[],{"_uid":444,"link":836,"links":837,"title":486,"component":189},{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},[838,840,843,845,848,850],{"_uid":450,"link":839,"text":452,"component":59},{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},{"_uid":454,"link":841,"text":462,"component":59},{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":842},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},{"_uid":464,"link":844,"text":468,"component":59},{"id":466,"url":30,"linktype":31,"fieldtype":32,"cached_url":467},{"_uid":470,"link":846,"text":473,"component":59},{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":847},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},{"_uid":475,"link":849,"text":479,"component":59},{"id":477,"url":30,"linktype":31,"fieldtype":32,"cached_url":478},{"_uid":481,"link":851,"text":485,"component":59},{"id":483,"url":30,"linktype":31,"fieldtype":32,"cached_url":484},[853],{"_uid":489,"icon":30,"link":854,"text":71,"intent":35,"component":36,"icon_position":37},{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},[],[],{"name":15,"created_at":7,"published_at":16,"updated_at":17,"id":18,"uuid":19,"content":858,"slug":116,"full_slug":117,"sort_by_date":118,"position":119,"tag_list":891,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":122,"first_published_at":123,"release_id":118,"lang":124,"path":118,"alternates":892,"default_full_slug":118,"translated_slugs":118},{"cta":859,"_uid":45,"logo":867,"links":869,"component":82,"copyright":83,"logo_link":879,"legal_links":880},[860],{"_uid":23,"buttons":861,"caption":864,"component":43,"caption_position":44},[862],{"_uid":26,"icon":27,"link":863,"text":34,"intent":35,"component":36,"icon_position":37},{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},{"type":39,"content":865},[866],{"type":42},{"id":47,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":48,"copyright":30,"fieldtype":49,"meta_data":868,"is_external_url":51},{},[870,872,874,876],{"_uid":54,"link":871,"text":58,"component":59},{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},{"_uid":61,"link":873,"text":65,"type":30,"component":59},{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},{"_uid":67,"link":875,"text":71,"component":59},{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},{"_uid":73,"link":877,"text":78,"component":59},{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":878},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},{"id":85,"url":30,"linktype":31,"fieldtype":32,"cached_url":86},[881,883,885,887,889],{"_uid":89,"link":882,"text":93,"component":59},{"id":91,"url":30,"linktype":31,"fieldtype":32,"cached_url":92},{"_uid":95,"link":884,"text":99,"component":59},{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},{"_uid":101,"link":886,"text":105,"component":59},{"id":103,"url":30,"linktype":31,"fieldtype":32,"cached_url":104},{"_uid":107,"link":888,"text":111,"component":59},{"id":109,"url":30,"linktype":31,"fieldtype":32,"cached_url":110},{"_uid":113,"link":890,"text":115,"component":59},{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},[],[],[894,895,896,897,898,899,900],{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436},{"name":543,"id":544,"uuid":540,"slug":545,"url":541,"full_slug":541},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350},{"name":572,"id":573,"uuid":569,"slug":574,"url":570,"full_slug":570},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329},{"story":902,"cv":720,"rels":1572,"links":1598},{"name":903,"created_at":904,"published_at":905,"updated_at":906,"id":907,"uuid":908,"content":909,"slug":1531,"full_slug":1532,"sort_by_date":118,"position":1566,"tag_list":1567,"is_startpage":51,"parent_id":1568,"meta_data":118,"group_id":1569,"first_published_at":1570,"release_id":118,"lang":124,"path":118,"alternates":1571,"default_full_slug":118,"translated_slugs":118},"Aufgedeckt: 8 neue Behavior Patterns","2025-10-15T16:18:02.404Z","2026-10-04T09:56:14.064Z","2026-10-04T09:56:15.393Z",101808055959545,"eb72b7b5-f7e4-4621-be48-c54f7fa78446",{"seo":910,"_uid":913,"body":914,"text":912,"image":1434,"footer":30,"header":30,"authors":1437,"category":1479,"headline":903,"component":1480,"categories":1481,"bottom_head":1511,"breadcrumbs":1512,"seo_noindex":51,"sidebar_cta":1533,"reading_time":1563,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":1564,"additional_slot":1565,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81},{"title":903,"plugin":911,"og_image":30,"og_title":903,"description":912,"twitter_image":30,"twitter_title":903,"og_description":912,"twitter_description":912},"seo_metatags","Optimierung mir Behavior Patterns schafft starke Effekte auf einer wissenschaftlichen Grundlage. Diese 8 Prinzipien bringen Dir mehr Conversions.","56676725-f490-40d7-b633-4b9b12ddbf09",[915,1040,1053,1087,1099,1157,1169,1213,1224,1313,1325,1360,1372],{"_uid":916,"text":917,"component":1039},"8357756c-7e0e-456b-95fb-c5cb7a63e8a9",{"type":39,"content":918},[919,923,927,931,938,1004,1009,1017,1027,1031,1035],{"type":42,"content":920},[921],{"text":922,"type":513},"Frischer Input zu Behavior Patterns gefällig? In diesem Beitrag möchte ich Dir acht neue, weniger bekannte psychologische Prinzipien vorstellen, die Potenzial für höhere Uplifts bringen.",{"type":42,"content":924},[925],{"text":926,"type":513},"Die Kunst beim Einsatz der Behavior Patterns ist es, das Grundprinzip für die eigene Branche und Produkte zu adaptieren. Das bedeutet nicht, einfach nachzumachen was andere bereits tun und es als „Best Practise“ kopieren, sondern auch einmal „out of the box“ zu denken.",{"type":42,"content":928},[929],{"text":930,"type":513},"Der Einsatz von Behavior Patterns ist ein kreativer Prozess bei dem man sich im Idealfall zunächst, wie bei einem klassischen Brainstorming von jeglichen Restriktionen löst, Einsatzszenarien überlegt und im Nachgang erst Lösungen für die Umsetzbarkeit erarbeitet. Mit dieser Vorgehensweise lässt sich echte Innovation generieren, die einem vom Wettbewerb abhebt. Aber nun zu den Prinzipien 🙂",{"type":932,"attrs":933,"content":935},"heading",{"level":934},2,[936],{"text":937,"type":513},"Schnellübersicht der Behavior Patterns",{"type":42,"content":939},[940,947,949,955,956,962,963,969,970,976,977,983,984,990,991,997,998],{"text":941,"type":513,"marks":942},"1. Verfügbarkeitsheuristik",[943],{"type":944,"attrs":945},"link",{"href":946,"uuid":118,"anchor":118,"target":118,"linktype":136},"#verfuegbarkeit",{"type":948},"hard_break",{"text":950,"type":513,"marks":951},"2. Challenge",[952],{"type":944,"attrs":953},{"href":954,"uuid":118,"anchor":118,"target":118,"linktype":136},"#challenge",{"type":948},{"text":957,"type":513,"marks":958},"3. Diderot",[959],{"type":944,"attrs":960},{"href":961,"uuid":118,"anchor":118,"target":118,"linktype":136},"#diderot",{"type":948},{"text":964,"type":513,"marks":965},"4. Feedback",[966],{"type":944,"attrs":967},{"href":968,"uuid":118,"anchor":118,"target":118,"linktype":136},"#feedback",{"type":948},{"text":971,"type":513,"marks":972},"5. Illusion of truth",[973],{"type":944,"attrs":974},{"href":975,"uuid":118,"anchor":118,"target":118,"linktype":136},"#illusion",{"type":948},{"text":978,"type":513,"marks":979},"6. Neomanie",[980],{"type":944,"attrs":981},{"href":982,"uuid":118,"anchor":118,"target":118,"linktype":136},"#neomanie",{"type":948},{"text":985,"type":513,"marks":986},"7. Rhyme as a reason effect",[987],{"type":944,"attrs":988},{"href":989,"uuid":118,"anchor":118,"target":118,"linktype":136},"#rhyme",{"type":948},{"text":992,"type":513,"marks":993},"8. Sensation",[994],{"type":944,"attrs":995},{"href":996,"uuid":118,"anchor":118,"target":118,"linktype":136},"#sensation",{"type":948},{"text":999,"type":513,"marks":1000},"Fazit",[1001],{"type":944,"attrs":1002},{"href":1003,"uuid":118,"anchor":118,"target":118,"linktype":136},"#fazit",{"type":932,"attrs":1005,"content":1007},{"id":1006,"level":934},"verfuegbarkeit",[1008],{"text":941,"type":513},{"type":42,"content":1010},[1011],{"type":1012,"attrs":1013},"image",{"alt":1014,"src":1015,"name":30,"focus":30,"title":118,"source":30,"filename":1015,"copyright":30,"fieldtype":49,"meta_data":1016,"is_external_url":81},"pattern-verfuegbarkeitsheuristik","https://storage.googleapis.com/kk-website-assets/IaSLC0V2_Bildschirmfoto-2017-05-22-um-21.36.02-e1495482338336-1.png",{"alt":1014,"title":118,"source":30,"copyright":30},{"type":1018,"content":1019},"blockquote",[1020],{"type":42,"content":1021},[1022],{"text":1023,"type":513,"marks":1024},"Das könnte jedem passieren",[1025],{"type":1026},"italic",{"type":42,"content":1028},[1029],{"text":1030,"type":513},"Wenn es nicht möglich ist, sich auf Fakten und Statistiken zu beziehen, wird die Wahrscheinlichkeit eines Ereignisses oft überbewertet.",{"type":42,"content":1032},[1033],{"text":1034,"type":513},"Zum Beispiel fürchten sich viele Menschen, die während ihres Urlaubs im Meer schwimmen vor Haiangriffen. Das liegt zu einem großen Teil daran, dass Medien über solche Attacken fast immer auch berichten. Tatsächlich ist die statistische Wahrscheinlichkeit sogar höher am Strand von einer herabfallenden Kokosnuss erschlagen zu werden – woran aber niemand denkt, da diese Information fehlt.",{"type":42,"content":1036},[1037],{"text":1038,"type":513},"Das Pattern Verfügbarkeitsheuristik ist eine Art Faustregel, die dann eintritt, wenn kein Zugang zu vollständigen oder präzisen Informationen besteht. Clichés können genutzt werden, um ohne Fakten eine Aussage zu untermauern oder etwas zu repräsentieren. Um das Prinzip einsetzen zu können, solltest Du also zunächst feststellen, welche Clichés deine Produkte oder deine Branche aus Kundensicht haben, um diese aufzugreifen und einzusetzen.","richtext-text",{"_uid":1041,"image":1042,"caption":1046,"component":1052},"f36e8fbb-cbcb-46f9-b90a-88ae48eab0dc",{"alt":1043,"src":1044,"name":30,"focus":30,"title":118,"source":30,"filename":1044,"copyright":30,"fieldtype":49,"meta_data":1045,"is_external_url":81},"Cliche","https://storage.googleapis.com/kk-website-assets/F1vRt1Yh_Bildschirmfoto-2017-05-22-um-22.35.29-1-610x300.png",{"alt":1043,"title":118,"source":30,"copyright":30},{"type":39,"content":1047},[1048],{"type":42,"content":1049},[1050],{"text":1051,"type":513},"Carglass.de vermittelt, dass bei einem Steinschlag die Scheibe reißen kann. Dabei weiß man als Nutzer gar nicht wie wahrscheinlich das Szenario ist oder wie oft es wirklich passiert, dass es so eintritt.","richtext-image",{"_uid":1054,"text":1055,"component":1039},"038150b6-1386-4683-b5e6-a0f5a3d09dab",{"type":39,"content":1056},[1057,1061,1066,1073,1079,1083],{"type":42,"content":1058},[1059],{"text":1060,"type":513},"Gibt es auf Deiner Website die Möglichkeit sich Clichés zu nutze zu machen?",{"type":932,"attrs":1062,"content":1064},{"id":1063,"level":934},"challenge",[1065],{"text":950,"type":513},{"type":42,"content":1067},[1068],{"type":1012,"attrs":1069},{"alt":1070,"src":1071,"name":30,"focus":30,"title":118,"source":30,"filename":1071,"copyright":30,"fieldtype":49,"meta_data":1072,"is_external_url":81},"pattern-challenge","https://storage.googleapis.com/kk-website-assets/YgaLDnAe_Bildschirmfoto-2017-05-22-um-21.43.57-e1495485641313-1.png",{"alt":1070,"title":118,"source":30,"copyright":30},{"type":1018,"content":1074},[1075],{"type":42,"content":1076},[1077],{"text":1078,"type":513},"… gegen Langeweile",{"type":42,"content":1080},[1081],{"text":1082,"type":513},"Herausforderungen erzeugen einen zusätzlichen Antrieb. Dies können klare Ziele, eine zu erfüllende Aufgabe oder ein Wettbewerb gegen andere Menschen sein.",{"type":42,"content":1084},[1085],{"text":1086,"type":513},"Den Nutzer vor eine Herausforderung zu stellen, kann bei der richtigen Zielgruppe einen Motivationsschub auslösen. Das soll jetzt nicht bedeuten, dass Du eine Herausforderung in Form eines schwierigen Bestellprozesses einbaust 😉 Vielmehr sollte man versuchen, spielerische Wettbewerbe einzuführen. Ein Beispiel wäre die Änderung des Kundenstatus ab einer gewissen Bestellmenge zu premium abzuändern oder auch die Herausforderung zu stellen, vielen Freunden etwas zu empfehlen.",{"_uid":1088,"image":1089,"caption":1093,"component":1052},"1d0f826c-d7fd-4c7a-a2dd-17af10ceb8bc",{"alt":1090,"src":1091,"name":30,"focus":30,"title":118,"source":30,"filename":1091,"copyright":30,"fieldtype":49,"meta_data":1092,"is_external_url":81},"booking-com-challenge","https://storage.googleapis.com/kk-website-assets/jfGyxKqq_Bildschirmfoto-2017-05-22-um-22.42.49-1-610x257.png",{"alt":1090,"title":118,"source":30,"copyright":30},{"type":39,"content":1094},[1095],{"type":42,"content":1096},[1097],{"text":1098,"type":513},"Booking.com fordert den Nutzer heraus den Status eines sog. Booking genius freizuschalten. Warum sollte ich jetzt woanders buchen wenn ich mit der nächsten Reise hier zum Genie ernannt werde? Clever.",{"_uid":1100,"text":1101,"component":1039},"dd9e2027-7794-4489-abe8-4cab0de2e97d",{"type":39,"content":1102},[1103,1107,1113,1120,1126,1149,1153],{"type":42,"content":1104},[1105],{"text":1106,"type":513},"Wie kannst Du Deine Kunden herausfordern, damit sie sich mit anderen messen möchten? Besteht die Möglichkeit für spielerische Wettbewerbe?",{"type":932,"attrs":1108,"content":1110},{"id":1109,"level":934},"diderot",[1111],{"text":1112,"type":513},"3. Diderot Effekt",{"type":42,"content":1114},[1115],{"type":1012,"attrs":1116},{"alt":1117,"src":1118,"name":30,"focus":30,"title":118,"source":30,"filename":1118,"copyright":30,"fieldtype":49,"meta_data":1119,"is_external_url":81},"pattern-diderot","https://storage.googleapis.com/kk-website-assets/BpljLN0h_Bildschirmfoto-2017-05-22-um-21.43.04-e1495485957244-1.png",{"alt":1117,"title":118,"source":30,"copyright":30},{"type":1018,"content":1121},[1122],{"type":42,"content":1123},[1124],{"text":1125,"type":513},"Passend zu meiner neuen Uhr könnte ich eine neue Kette gebrauchen.",{"type":42,"content":1127},[1128,1130,1135,1137,1141,1143,1147],{"text":1129,"type":513},"Menschen haben den Drang, passende Folgeprodukte zu kaufen, sobald diese als solche erkannt werden. Diese Produkte müssen dabei ",{"text":1131,"type":513,"marks":1132},"aufbauend",[1133],{"type":1134},"bold",{"text":1136,"type":513},", ",{"text":1138,"type":513,"marks":1139},"ergänzend",[1140],{"type":1134},{"text":1142,"type":513}," und ",{"text":1144,"type":513,"marks":1145},"vervollständigend",[1146],{"type":1134},{"text":1148,"type":513}," auf das ursprüngliche Produkt wirken.",{"type":42,"content":1150},[1151],{"text":1152,"type":513},"Dieses Behavior Pattern zielt auf das Harmonieren von Produkten miteinander ab (klassisches Luxusproblem). Kauft man sich ein neues Produkt, sagen wir eine Couch, welche nun nicht mehr zu den anderen Möbeln passt, tendieren wir dazu, den Rest des Wohnzimmers “anzupassen”, bzw. zu komplettieren. Ein Couchtisch könnte die Sache zum Beispiel abrunden. Letztendlich führt dieser Teufelskreis dazu, dass die irgendwann „alte Couch“ nicht mehr zum neuen Teppich passt usw. – eine richtige Konsumkettenreaktion.",{"type":42,"content":1154},[1155],{"text":1156,"type":513},"Das Ganze beschreibt im Prinzip, weshalb ein gut umgesetztes Cross-Selling super funktionieren kann. Mit Formulierungen wie „Passen Deine Schuhe noch zur neuen Jeans? Diese Sneaker passen perfekt zur Levi´s 301“ können diesen Effekt verstärken.",{"_uid":1158,"image":1159,"caption":1163,"component":1052},"65f60455-1e9e-455a-a93c-421f634262cb",{"alt":1160,"src":1161,"name":30,"focus":30,"title":118,"source":30,"filename":1161,"copyright":30,"fieldtype":49,"meta_data":1162,"is_external_url":81},"diderot-effekt","https://storage.googleapis.com/kk-website-assets/CgvSfYRy_babywalz-610x426.jpg",{"alt":1160,"title":118,"source":30,"copyright":30},{"type":39,"content":1164},[1165],{"type":42,"content":1166},[1167],{"text":1168,"type":513},"Babywalz.de zeigt dem Kunden, welche Artikel oft mit dem gewählten Produkt gekauft werden, da diese scheinbar zusammenpassen. Neben dem Diderot Effekt greift hier auch die soziale Bewährtheit, da andere Nutzer die Produkte auch gekauft haben.",{"_uid":1170,"text":1171,"component":1039},"7abe656b-5641-468b-b658-b16817e548f8",{"type":39,"content":1172},[1173,1177,1182,1189,1195,1205,1209],{"type":42,"content":1174},[1175],{"text":1176,"type":513},"Gibt es aufbauende Folgeprodukte zu Deinen Produkten? Werden dem Kunden diese Folgeprodukte angeboten?",{"type":932,"attrs":1178,"content":1180},{"id":1179,"level":934},"feedback",[1181],{"text":964,"type":513},{"type":42,"content":1183},[1184],{"type":1012,"attrs":1185},{"alt":1186,"src":1187,"name":30,"focus":30,"title":118,"source":30,"filename":1187,"copyright":30,"fieldtype":49,"meta_data":1188,"is_external_url":81},"pattern-feedback","https://storage.googleapis.com/kk-website-assets/G5o-I44O_Bildschirmfoto-2017-05-22-um-21.42.16-e1495486240444-1.png",{"alt":1186,"title":118,"source":30,"copyright":30},{"type":1018,"content":1190},[1191],{"type":42,"content":1192},[1193],{"text":1194,"type":513},"Ich möchte wissen woran ich bin.",{"type":42,"content":1196},[1197,1199,1203],{"text":1198,"type":513},"Das Behavior Pattern ",{"text":1200,"type":513,"marks":1201},"Feedback",[1202],{"type":1134},{"text":1204,"type":513}," erzeugt Klarheit über die positiven oder negativen Auswirkungen einer Handlung. Ohne Rückmeldung in Form von Bestätigung oder Ablehnung entstehen Unsicherheiten, die vermieden werden müssen. Feedback kann direkt nach einer Handlung (z.B. in den Warenkorb legen) oder als Folge von mehreren Handlungen motivieren, weitere Schritte vorzunehmen.",{"type":42,"content":1206},[1207],{"text":1208,"type":513},"Des Weiteren kann für den Nutzer relevant sein, einfach eine Rückmeldung zum aktuellen Prozess zu bekommen. So macht es Sinn, in Formularfeldern nicht nur auf Fehler hinzuweisen sondern auch positives Feedback explizit darzustellen. Meist lässt sich jedoch an vielen weiteren Stellen eine Rückmeldung geben.",{"type":42,"content":1210},[1211],{"text":1212,"type":513},"Bei jeder Interaktion mit der Website sollte der Nutzer die Rückmeldung bekommen was gerade passiert, wie im folgenden Beispiel:",{"_uid":1214,"image":1215,"caption":1218,"component":1052},"40fa2f7a-f48b-4ac5-9e39-28d92bad2e17",{"alt":1200,"src":1216,"name":30,"focus":30,"title":118,"source":30,"filename":1216,"copyright":30,"fieldtype":49,"meta_data":1217,"is_external_url":81},"https://storage.googleapis.com/kk-website-assets/-qqTG3mm_Bildschirmfoto-2017-05-22-um-22.52.41-1-610x362.png",{"alt":1200,"title":118,"source":30,"copyright":30},{"type":39,"content":1219},[1220],{"type":42,"content":1221},[1222],{"text":1223,"type":513},"Rentalcars.com vermittelt Feedback indem Dargestellt wird, bei welchen Anbietern nach Mietwagen gesucht wird. Der Prozess dauert einige Sekunden und als Nutzer hat man das Gefühl, dass hier wirklich das beste Angebot für mich von allen möglichen Anbietern gesucht wird (und nicht schnell irgendwas angezeigt wird).",{"_uid":1225,"text":1226,"component":1039},"87b3b316-5efb-47d6-9519-376d5f8690f3",{"type":39,"content":1227},[1228,1235,1240,1247,1253,1257,1275,1279,1286,1292,1299,1305,1309],{"type":42,"content":1229},[1230,1232,1233],{"text":1231,"type":513},"Bekommen Deine Nutzer Feedback über Ihre Handlungen?",{"type":948},{"text":1234,"type":513},"Motivierst Du Deine Nutzer durch ein positives Feedback und reduzierst Du dadurch Unsicherheiten auf der Seite?",{"type":932,"attrs":1236,"content":1238},{"id":1237,"level":934},"illusion",[1239],{"text":971,"type":513},{"type":42,"content":1241},[1242],{"type":1012,"attrs":1243},{"alt":1244,"src":1245,"name":30,"focus":30,"title":118,"source":30,"filename":1245,"copyright":30,"fieldtype":49,"meta_data":1246,"is_external_url":81},"pattern-illusion-of-truth","https://storage.googleapis.com/kk-website-assets/rvCHiz_q_Bildschirmfoto-2017-05-22-um-21.36.59-e1495535487438-1.png",{"alt":1244,"title":118,"source":30,"copyright":30},{"type":1018,"content":1248},[1249],{"type":42,"content":1250},[1251],{"text":1252,"type":513},"Was der Bauer nicht kennt, das frisst er nicht!",{"type":42,"content":1254},[1255],{"text":1256,"type":513},"Der Wahrheitseffekt besagt, dass bereits zuvor gehörte oder gelesene Aussagen ein größerer Wahrheitsgehalt zugesprochen wird als solchen, die erstmals gehört werden. Dies gilt auch, wenn man sich nicht bewusst an den Inhalt oder an die ursprüngliche Quelle der Information erinnern kann.",{"type":42,"content":1258},[1259,1261,1265,1267,1273],{"text":1260,"type":513},"Der Illusion of truth Effekt oder ",{"text":1262,"type":513,"marks":1263},"Wahrheitseffekt",[1264],{"type":1134},{"text":1266,"type":513}," grenzt sich vom ",{"text":1268,"type":513,"marks":1269},"Mere-Exposure Effekt",[1270],{"type":944,"attrs":1271},{"href":1272,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/konsumpsychologie/mere-exposure-effekt.html",{"text":1274,"type":513}," (Je öfter man etwas sieht, desto positiver ist man dem Gegenüber eingestellt, da es vertrauter wirkt) ab, da es sich hier um Aussagen handelt, denen eher geglaubt wird, wenn sie vorher bereits schon öfter wahrgenommen wurden. Beide Effekte werden oft für Propaganda missbraucht und erklären warum diese funktionieren kann.",{"type":42,"content":1276},[1277],{"text":1278,"type":513},"Zurück zur Online Welt. Hier bedeutet es, dass man wichtige Aussagen in verschiedenen Phasen einer Customer Journey wiederholen kann (auch in leicht abgeänderter Form), damit diese an Glaubwürdigkeit gewinnen. Das bedeutet, dass diese nicht nur auf der Website selbst, sondern auch in anderen Kanälen wie E-Mail oder Social Media oder durch Influencer wiederholt werden können.",{"type":42,"content":1280},[1281,1283,1284],{"text":1282,"type":513},"Wiederholst Du wichtige Aussagen noch einmal, um mehr Glaubwürdigkeit zu erhalten?",{"type":948},{"text":1285,"type":513},"Stimmen Deine Aussagen in unterschiedlichen Kanälen überein?",{"type":932,"attrs":1287,"content":1289},{"id":1288,"level":934},"neomanie",[1290],{"text":1291,"type":513},"6.Neomanie",{"type":42,"content":1293},[1294],{"type":1012,"attrs":1295},{"alt":1296,"src":1297,"name":30,"focus":30,"title":118,"source":30,"filename":1297,"copyright":30,"fieldtype":49,"meta_data":1298,"is_external_url":81},"pattern-neomanie","https://storage.googleapis.com/kk-website-assets/a4Pf88IH_Bildschirmfoto-2017-05-22-um-21.41.24-e1495535679806-1.png",{"alt":1296,"title":118,"source":30,"copyright":30},{"type":1018,"content":1300},[1301],{"type":42,"content":1302},[1303],{"text":1304,"type":513},"Das ist jetzt ganz neu, das muss ich haben!",{"type":42,"content":1306},[1307],{"text":1308,"type":513},"Neomanie beschreibt die ständige Suche nach Neuem, die in immer kürzeren Innovationszyklen resultiert. Viele Verbraucher möchten in immer kürzen Abständen etwas Neues, und vernachlässigen den Aspekt der Langlebigkeit von Produkten.",{"type":42,"content":1310},[1311],{"text":1312,"type":513},"Neomanie beschreibt, weshalb viele Menschen immer das neuste iPhone haben wollen und zwar am besten zum Verkaufsstart. Als starken Kontrast zur Neomanie kann man den Nostalgia Effekt bezeichnen, welcher Produkten von früher einen höheren Wert zuschreibt (Kult-Status).",{"_uid":1314,"image":1315,"caption":1319,"component":1052},"4821f339-dc64-43f5-b5dd-ff092fe0b7aa",{"alt":1316,"src":1317,"name":30,"focus":30,"title":118,"source":30,"filename":1317,"copyright":30,"fieldtype":49,"meta_data":1318,"is_external_url":81},"neomanie-dm","https://storage.googleapis.com/kk-website-assets/le4nfQ1z_Bildschirmfoto-2017-05-23-um-15.41.26-1-610x499.png",{"alt":1316,"title":118,"source":30,"copyright":30},{"type":39,"content":1320},[1321],{"type":42,"content":1322},[1323],{"text":1324,"type":513},"Um die Neomanie zu bedienen kannst du einfach offensichtlich darstellen, welche deiner Produkte neu sind. DM.de hat hierfür sogar eine eigene Kategorie in der alle möglichen Produktneuheiten präsentiert werden.",{"_uid":1326,"text":1327,"component":1039},"254c7d6c-623b-4153-9210-b10a028b35f1",{"type":39,"content":1328},[1329,1333,1339,1346,1352,1356],{"type":42,"content":1330},[1331],{"text":1332,"type":513},"Kommunizierst Du neue Produkte oder Features gezielt als solche?",{"type":932,"attrs":1334,"content":1336},{"id":1335,"level":934},"rhyme",[1337],{"text":1338,"type":513},"7. Rhyme as a Reason Effekt",{"type":42,"content":1340},[1341],{"type":1012,"attrs":1342},{"alt":1343,"src":1344,"name":30,"focus":30,"title":118,"source":30,"filename":1344,"copyright":30,"fieldtype":49,"meta_data":1345,"is_external_url":81},"pattern-rhyme-as-a-reason","https://storage.googleapis.com/kk-website-assets/XLgMwmeM_Bildschirmfoto-2017-05-22-um-21.40.29-e1495536107573-1.png",{"alt":1343,"title":118,"source":30,"copyright":30},{"type":1018,"content":1347},[1348],{"type":42,"content":1349},[1350],{"text":1351,"type":513},"Packst Du es in einen Reim dann prägt es sich besser ein.",{"type":42,"content":1353},[1354],{"text":1355,"type":513},"Aussagen in Reimform lassen sich kognitiv leichter verarbeiten. Sie werden eher als zutreffend und wahr betrachtet, ihnen wird eher geglaubt.",{"type":42,"content":1357},[1358],{"text":1359,"type":513},"Früher war es viel häufiger üblich, Firmenslogans zu nutzen die sich reimen. Dies hatte den Vorteil, dass sich diese Slogans durch den beschriebenen Effekt besser einprägten und als zutreffender erachtet wurde. Irgendwann war dies dann wahrscheinlich nicht mehr zeitgemäß. Nutzt man diesen Effekt zu häufig in der Kommunikation mit dem Kunden können die Aussagen schnell unseriös wahrgenommen werden.",{"_uid":1361,"image":1362,"caption":1366,"component":1052},"b73a09b9-8199-463b-a154-a2e79cbf386b",{"alt":1363,"src":1364,"name":30,"focus":30,"title":118,"source":30,"filename":1364,"copyright":30,"fieldtype":49,"meta_data":1365,"is_external_url":81},"Sensation-lieferheld","https://storage.googleapis.com/kk-website-assets/c7pq5-o3_Bildschirmfoto-2017-05-23-um-12.56.54-1-610x307.png",{"alt":1363,"title":118,"source":30,"copyright":30},{"type":39,"content":1367},[1368],{"type":42,"content":1369},[1370],{"text":1371,"type":513},"Lieferheld.de nutzt einen Stabreim als Slogan. “Lecker Liefern Lassen” ist deutlich einprägsamer als beispielsweise “Essen nach Hause bestellen”.",{"_uid":1373,"text":1374,"component":1039},"f828b11c-5a38-4059-96db-9c56c02c3849",{"type":39,"content":1375},[1376,1383,1388,1395,1401,1405,1409,1421,1425,1430],{"type":42,"content":1377},[1378,1380,1381],{"text":1379,"type":513},"Hast Du die Möglichkeit, einzelne Aussagen oder Werbeaussagen in eine Reimform zu bringen?",{"type":948},{"text":1382,"type":513},"Welche gereimten Texte oder Slogans anderer Anbieter/Wettbewerber fallen Dir spontan ein?",{"type":932,"attrs":1384,"content":1386},{"id":1385,"level":934},"sensation",[1387],{"text":992,"type":513},{"type":42,"content":1389},[1390],{"type":1012,"attrs":1391},{"alt":1392,"src":1393,"name":30,"focus":30,"title":118,"source":30,"filename":1393,"copyright":30,"fieldtype":49,"meta_data":1394,"is_external_url":81},"pattern-sensation","https://storage.googleapis.com/kk-website-assets/FB9jfOmo_Bildschirmfoto-2017-05-22-um-21.39.28-e1495536867625-1.png",{"alt":1392,"title":118,"source":30,"copyright":30},{"type":1018,"content":1396},[1397],{"type":42,"content":1398},[1399],{"text":1400,"type":513},"Sex sells.",{"type":42,"content":1402},[1403],{"text":1404,"type":513},"Menschen haben den Drang, sich vor Gefahren zu schützen und sich am Leben zu erhalten. Dinge, die auf uns gefährlich, sexuell anregend oder appetitlich wirken, erhalten deshalb unsere Aufmerksamkeit.",{"type":42,"content":1406},[1407],{"text":1408,"type":513},"Sex, Gefahr und Nahrung sprechen unsere Urinstinkte an und gelten bis zur heutigen Zeit als starke Reize, welche Aufmerksamkeit erregen und anregen. Mit diesem Wissen kann man gezielt die Aufmerksamkeit des Nutzers zu bestimmten Elementen auf der Website lenken.",{"type":42,"content":1410},[1411,1413,1419],{"text":1412,"type":513},"Damit sollte man allerdings nicht übertreiben. Wer Sensation in einem A/B- Test verwendet muss sich bewusst sein, dass das Behavior Pattern Nutzer auch ablenken kann. Mehr dazu liest Du im Artikel ",{"text":1414,"type":513,"marks":1415},"Wie wirkt Deine Seite unterbewusst im Gehirn des Nutzers? 8 Neuromarketing-Tipps für mehr Conversions",[1416],{"type":944,"attrs":1417},{"href":1418,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/tipps/7-neuromarketing-tipps-fur-mehr-konversionsrate.html",{"text":1420,"type":513},".",{"type":42,"content":1422},[1423],{"text":1424,"type":513},"Welche Emotionen werden durch die Website geweckt und passen diese zu den Emotionen, welche die Zielgruppe empfindet?",{"type":932,"attrs":1426,"content":1428},{"id":1427,"level":934},"fazit",[1429],{"text":999,"type":513},{"type":42,"content":1431},[1432],{"text":1433,"type":513},"Wer bei der Conversion Optimierung über den Tellerrand hinaus schaut und Neues probiert, kann es schaffen durch innovative Ideen höhere Uplifts zu generieren. Basieren die Testideen auf untersuchten psychologischen Prinzipien wird die Wahrscheinlichkeit erhöht, dass die Nutzer darauf reagieren und ein signifikanter Effekt messbar wird.",{"alt":903,"src":1435,"name":30,"focus":30,"title":118,"source":30,"filename":1435,"copyright":30,"fieldtype":49,"meta_data":1436},"//a.storyblok.com/f/328018/4261f0fb81/aufgedeckt-8-neue-behavior-patterns-html-ace84a2e-2017-05-22-t-kraus-1.png",{"alt":903,"title":118,"source":30,"copyright":30},[1438],{"name":1439,"created_at":1440,"published_at":1441,"updated_at":1442,"id":1443,"uuid":1444,"content":1445,"slug":1471,"full_slug":1472,"sort_by_date":118,"position":1473,"tag_list":1474,"is_startpage":51,"parent_id":1475,"meta_data":118,"group_id":1476,"first_published_at":1477,"release_id":118,"lang":124,"path":118,"alternates":1478,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Thomas B. Kraus","2025-10-15T15:45:25.878Z","2026-02-04T07:24:03.483Z","2026-02-04T07:24:03.495Z",101800042032511,"f68983c2-bc16-4723-aced-6b07e37856de",{"_uid":1446,"name":1439,"role":30,"about":1447,"email":1463,"avatar":1464,"component":1467,"social_link_x":1468,"social_link_dribbble":30,"social_link_facebook":1469,"social_link_linked_in":1470},"8012e052-ed2b-435f-ad98-a6ef8656270d",{"type":39,"content":1448},[1449],{"type":42,"attrs":1450,"content":1451},{"textAlign":118},[1452,1454,1461],{"text":1453,"type":513},"Thomas B. Kraus arbeitet als Senior Conversion Manager bei konversionsKRAFT. Neben der Durchführung von quantitativen und qualitativen Analysen beschäftigt er sich mit dem Einsatz von kognitiven Prinzipien in der Optimierung und dem strategischen Vorgehen bei Optimierungsprozessen. Die ihm wichtige, ganzheitliche Betrachtung des Online Marketings brachte Thomas als Team-Captain bei der Teilnahme der Google-Online-Marketing-Challenge im Jahr 2015 den Sieg ein. Bei Fragen könnt Ihr ihn gerne jederzeit auf ",{"text":1455,"type":513,"marks":1456},"XING",[1457],{"type":944,"attrs":1458},{"href":1459,"uuid":118,"anchor":118,"target":1460,"linktype":136},"https://www.xing.com/profile/ThomasB_Kraus","_self",{"text":1462,"type":513}," kontaktieren.","thomas.kraus@konversionskraft.de",{"alt":1439,"src":1465,"name":30,"focus":30,"title":1439,"source":30,"filename":1465,"copyright":30,"fieldtype":49,"meta_data":1466,"is_external_url":81},"https://storage.googleapis.com/kk-website-assets/N_s8hHG6_thomas-mit-logo.png",{"alt":1439,"title":1439,"source":30,"copyright":30},"page-author","https://twitter.com/#!/TBkraus","https://www.facebook.com/thomas.kraues","https://www.linkedin.com/in/thomas-thomas-2869a5126","thomas-b-kraus","de/autoren/thomas-b-kraus",-390,[],677009943,"3fc9d30d-6a8f-4629-9054-0262b95a526d","2025-11-17T10:34:46.245Z",[],"2c576886-c4c4-4534-aaf7-b011430ab8bd","page-blog-post",[1482,1498],{"name":1483,"created_at":1484,"published_at":1485,"updated_at":1484,"id":1486,"uuid":1479,"content":1487,"slug":1490,"full_slug":1491,"sort_by_date":118,"position":1492,"tag_list":1493,"is_startpage":51,"parent_id":1494,"meta_data":118,"group_id":1495,"first_published_at":1496,"release_id":118,"lang":124,"path":118,"alternates":1497,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Behavior Patterns","2025-10-15T15:36:29.195Z","2025-11-27T08:54:46.522Z",101797843769372,{"_uid":1488,"component":1489},"34bc830e-46b8-4266-8c55-548492c53568","document-blog-category","behavior-patterns","de/_categories/behavior-patterns",-200,[],101158655217801,"202776dc-8731-406b-94fd-c11405302d2a","2025-11-17T10:34:46.494Z",[],{"name":1499,"created_at":1500,"published_at":1485,"updated_at":1500,"id":1501,"uuid":1502,"content":1503,"slug":1505,"full_slug":1506,"sort_by_date":118,"position":1507,"tag_list":1508,"is_startpage":51,"parent_id":1494,"meta_data":118,"group_id":1509,"first_published_at":1496,"release_id":118,"lang":124,"path":118,"alternates":1510,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Behavioral Science","2025-10-13T20:20:39.003Z",101159890992536,"693acd0d-23e1-40fb-aabc-ee3ccfd860b2",{"_uid":1504,"component":1489},"cef15c1b-9901-42d0-a7c5-703ce31894b4","behavioral-science","de/_categories/behavioral-science",-50,[],"eca21e15-a357-489f-b1e8-e137aa95d5a9",[],[],[1513,1519,1526],{"_uid":1514,"link":1515,"text":1518,"component":59},"07f1a438-9f91-4f51-a354-324f33f80836",{"id":1516,"url":1517,"linktype":31,"fieldtype":32,"cached_url":1517},632563185,"de","Home",{"_uid":1520,"link":1521,"text":442,"component":59},"5c10d93a-540c-4505-84a8-fa20e3fe3bac",{"id":1522,"url":1523,"linktype":31,"fieldtype":32,"cached_url":1523,"story":1524},"7cc26d60-883e-42a6-8af9-9c1241ebd4eb","de/blog",{"name":442,"id":1525,"uuid":1522,"slug":440,"url":1523,"full_slug":1523,"_stopResolving":81},99774720228859,{"_uid":1527,"link":1528,"text":903,"component":59},"10d9a5c5-8985-4534-9f5c-be9dbe380965",{"id":908,"url":1529,"linktype":31,"fieldtype":32,"cached_url":1529,"story":1530},"de/blog/behavior-patterns/aufgedeckt-8-neue-behavior-patterns",{"name":903,"id":907,"uuid":908,"slug":1531,"url":1532,"full_slug":1532,"_stopResolving":81},"aufgedeckt-8-neue-behavior-patterns","de/behavior-patterns/aufgedeckt-8-neue-behavior-patterns",[1534],{"_uid":1535,"caption":30,"headline":1536,"component":1537,"subheadline":1538,"action_buttons":1552},"50917406-212c-439b-a232-c1fc5587c5b3","E--Mail Kurs: Behavioral Sciences","item-cta",{"type":39,"content":1539},[1540,1547],{"type":42,"attrs":1541,"content":1542},{"textAlign":118},[1543],{"text":1544,"type":513,"marks":1545},"Verstehen, was Menschen wirklich bewegt und das eigene Testing auf das nächste Level bringen.",[1546],{"type":1134},{"type":42,"attrs":1548,"content":1549},{"textAlign":118},[1550],{"text":1551,"type":513},"Vier eigenständige E-Mail-Kurse zeigen dir, wie du Behavioral Sciences in deinem Alltag anwendest – egal ob du mehr Uplift willst, dein Team mitnehmen musst, Behavioral Sciences strategisch verankern oder selbst Expert:in werden möchtest.",[1553],{"_uid":1554,"icon":27,"link":1555,"text":1562,"intent":35,"component":36,"icon_position":37},"b588baeb-f301-4f75-adb9-38b91b5cfd84",{"id":1556,"url":30,"linktype":31,"fieldtype":32,"cached_url":1557,"story":1558},"b4151c9d-3d3e-45b2-a0e0-1e133d57f049","de/weiterbildung/behavioral-sciences-email-kurs",{"name":1559,"id":1560,"uuid":1556,"slug":1561,"url":1557,"full_slug":1557,"_stopResolving":81},"Behavioral Sciences verstehen und nutzen – kostenloser E-Mail-Kurs für Optimierer",108840189252411,"behavioral-sciences-email-kurs","Jetzt kostenlos anmelden","8",[],[],-140,[],101806401097286,"ed71d22c-cb1e-4fc2-8868-d0dd780b149a","2017-05-23T21:27:14.000Z",[],[1573,1577,1581],{"name":1483,"created_at":1484,"published_at":1485,"updated_at":1484,"id":1486,"uuid":1479,"content":1574,"slug":1490,"full_slug":1491,"sort_by_date":118,"position":1492,"tag_list":1575,"is_startpage":51,"parent_id":1494,"meta_data":118,"group_id":1495,"first_published_at":1496,"release_id":118,"lang":124,"path":118,"alternates":1576,"default_full_slug":118,"translated_slugs":118},{"_uid":1488,"component":1489},[],[],{"name":1499,"created_at":1500,"published_at":1485,"updated_at":1500,"id":1501,"uuid":1502,"content":1578,"slug":1505,"full_slug":1506,"sort_by_date":118,"position":1507,"tag_list":1579,"is_startpage":51,"parent_id":1494,"meta_data":118,"group_id":1509,"first_published_at":1496,"release_id":118,"lang":124,"path":118,"alternates":1580,"default_full_slug":118,"translated_slugs":118},{"_uid":1504,"component":1489},[],[],{"name":1439,"created_at":1440,"published_at":1441,"updated_at":1442,"id":1443,"uuid":1444,"content":1582,"slug":1471,"full_slug":1472,"sort_by_date":118,"position":1473,"tag_list":1596,"is_startpage":51,"parent_id":1475,"meta_data":118,"group_id":1476,"first_published_at":1477,"release_id":118,"lang":124,"path":118,"alternates":1597,"default_full_slug":118,"translated_slugs":118},{"_uid":1446,"name":1439,"role":30,"about":1583,"email":1463,"avatar":1594,"component":1467,"social_link_x":1468,"social_link_dribbble":30,"social_link_facebook":1469,"social_link_linked_in":1470},{"type":39,"content":1584},[1585],{"type":42,"attrs":1586,"content":1587},{"textAlign":118},[1588,1589,1593],{"text":1453,"type":513},{"text":1455,"type":513,"marks":1590},[1591],{"type":944,"attrs":1592},{"href":1459,"uuid":118,"anchor":118,"target":1460,"linktype":136},{"text":1462,"type":513},{"alt":1439,"src":1465,"name":30,"focus":30,"title":1439,"source":30,"filename":1465,"copyright":30,"fieldtype":49,"meta_data":1595,"is_external_url":81},{"alt":1439,"title":1439,"source":30,"copyright":30},[],[],[1599,1600,1601],{"name":442,"id":1525,"uuid":1522,"slug":440,"url":1523,"full_slug":1523},{"name":1559,"id":1560,"uuid":1556,"slug":1561,"url":1557,"full_slug":1557},{"name":903,"id":907,"uuid":908,"slug":1531,"url":1532,"full_slug":1532},"\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z\" fill=\"currentColor\"/>\n\u003C/svg>\n","\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" width=\"1em\" height=\"1em\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\u003Cpath d=\"M224,48H32a8,8,0,0,0-8,8V192a16,16,0,0,0,16,16H216a16,16,0,0,0,16-16V56A8,8,0,0,0,224,48Zm-96,85.15L52.57,64H203.43ZM98.71,128,40,181.81V74.19Zm11.84,10.85,12,11.05a8,8,0,0,0,10.82,0l12-11.05,58,53.15H52.57ZM157.29,128,216,74.18V181.82Z\">\u003C/path>\u003C/svg>","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.5 3.24268C3.67157 3.24268 3 3.91425 3 4.74268V19.7427C3 20.5711 3.67157 21.2427 4.5 21.2427H19.5C20.3284 21.2427 21 20.5711 21 19.7427V4.74268C21 3.91425 20.3284 3.24268 19.5 3.24268H4.5ZM8.52076 7.2454C8.52639 8.20165 7.81061 8.79087 6.96123 8.78665C6.16107 8.78243 5.46357 8.1454 5.46779 7.24681C5.47201 6.40165 6.13998 5.72243 7.00764 5.74212C7.88795 5.76181 8.52639 6.40728 8.52076 7.2454ZM12.2797 10.0044H9.75971H9.7583V18.5643H12.4217V18.3646C12.4217 17.9847 12.4214 17.6047 12.4211 17.2246C12.4203 16.2108 12.4194 15.1959 12.4246 14.1824C12.426 13.9363 12.4372 13.6804 12.5005 13.4455C12.7381 12.568 13.5271 12.0013 14.4074 12.1406C14.9727 12.2291 15.3467 12.5568 15.5042 13.0898C15.6013 13.423 15.6449 13.7816 15.6491 14.129C15.6605 15.1766 15.6589 16.2242 15.6573 17.2719C15.6567 17.6417 15.6561 18.0117 15.6561 18.3815V18.5629H18.328V18.3576C18.328 17.9056 18.3278 17.4537 18.3275 17.0018C18.327 15.8723 18.3264 14.7428 18.3294 13.6129C18.3308 13.1024 18.276 12.599 18.1508 12.1054C17.9638 11.3713 17.5771 10.7638 16.9485 10.3251C16.5027 10.0129 16.0133 9.81178 15.4663 9.78928C15.404 9.78669 15.3412 9.7833 15.2781 9.77989C14.9984 9.76477 14.7141 9.74941 14.4467 9.80334C13.6817 9.95662 13.0096 10.3068 12.5019 10.9241C12.4429 10.9949 12.3852 11.0668 12.2991 11.1741L12.2797 11.1984V10.0044ZM5.68164 18.5671H8.33242V10.01H5.68164V18.5671Z\" fill=\"currentColor\"/>\n\u003C/svg>\n","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M17.1761 4.24268H19.9362L13.9061 11.0201L21 20.2427H15.4456L11.0951 14.6493L6.11723 20.2427H3.35544L9.80517 12.9935L3 4.24268H8.69545L12.6279 9.3553L17.1761 4.24268ZM16.2073 18.6181H17.7368L7.86441 5.78196H6.2232L16.2073 18.6181Z\" fill=\"currentColor\"/>\n\u003C/svg>","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M22 12.3038C22 6.74719 17.5229 2.24268 12 2.24268C6.47715 2.24268 2 6.74719 2 12.3038C2 17.3255 5.65684 21.4879 10.4375 22.2427V15.2121H7.89844V12.3038H10.4375V10.0872C10.4375 7.56564 11.9305 6.1728 14.2146 6.1728C15.3088 6.1728 16.4531 6.36931 16.4531 6.36931V8.84529H15.1922C13.95 8.84529 13.5625 9.6209 13.5625 10.4166V12.3038H16.3359L15.8926 15.2121H13.5625V22.2427C18.3432 21.4879 22 17.3257 22 12.3038Z\" fill=\"currentColor\"/>\n\u003C/svg>\n","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 16 16\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M13.5893 0.458984L7.93196 6.11498L2.27596 0.458984L0.390625 2.34432L6.04662 8.00032L0.390625 13.6563L2.27596 15.5417L7.93196 9.88565L13.5893 15.5417L15.4746 13.6563L9.81863 8.00032L15.4746 2.34432L13.5893 0.458984Z\" fill=\"currentColor\"/>\n\u003C/svg>\n",{"stories":1609,"total":3766},[1610,2269,3003],{"name":1611,"created_at":1612,"published_at":905,"updated_at":1613,"id":1614,"uuid":1615,"content":1616,"slug":2239,"full_slug":2240,"sort_by_date":118,"position":2264,"tag_list":2265,"is_startpage":51,"parent_id":1568,"meta_data":118,"group_id":2266,"first_published_at":2267,"release_id":118,"lang":124,"path":118,"alternates":2268,"default_full_slug":118,"translated_slugs":118},"Wie das Behavior Pattern Model die Anwendung von Verhaltensmustern vereinfacht","2025-10-15T16:26:28.662Z","2026-10-04T09:56:18.313Z",101810129601251,"aeca0753-b2ff-4ba2-b926-5b4d02c453ba",{"seo":1617,"_uid":1620,"body":1621,"text":1619,"image":2198,"footer":30,"header":30,"authors":2201,"category":1479,"headline":1611,"component":1480,"categories":2203,"bottom_head":2225,"breadcrumbs":2226,"seo_noindex":51,"sidebar_cta":2241,"reading_time":1563,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":2262,"additional_slot":2263,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81},{"title":1618,"plugin":911,"og_image":30,"og_title":1618,"description":1619,"twitter_image":30,"twitter_title":1618,"og_description":1619,"twitter_description":1619},"Finde schneller passende Behavior Pattern für A/B-Tests","Verknüpfe mit dem Behavior Pattern Model Nutzerprobleme systematisch mit passenden Verhaltensmustern, um schneller effektive Lösungen zu entwickeln.","56948d83-9a9b-4169-a997-0678496aa30e",[1622,1721,1733,1754,1788,1808,1820,1843,1855,1983,1995,2057,2069,2100,2112,2147,2159],{"_uid":1623,"text":1624,"component":1039},"14f03817-b3b6-4fcc-9a29-cd33c0564ba7",{"type":39,"content":1625},[1626,1644,1658,1672,1682,1699,1705,1709,1713],{"type":42,"content":1627},[1628,1634,1636,1642],{"text":1629,"type":513,"marks":1630},"Behavior Pattern",[1631],{"type":944,"attrs":1632},{"href":1633,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/konsumpsychologie/behavior-patterns.html",{"text":1635,"type":513}," sind ein bekanntes und bewährtes Mittel, um Konsum- und Kaufentscheidungen von Kund:innen zu beeinflussen. Kaum ein Onlineshop – und auch viele Ladengeschäfte – verzichtet auf Prinzipien wie ",{"text":1637,"type":513,"marks":1638},"Verknappung",[1639],{"type":944,"attrs":1640},{"href":1641,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/konsumpsychologie/behavior-pattern-scarcity.html",{"text":1643,"type":513},", Framing oder Social Proof.",{"type":42,"content":1645},[1646,1648,1652,1654],{"text":1647,"type":513},"Doch je nach Strukturierung und Zusammenfassung kann es weit mehr als 100 solcher Verhaltensmuster geben. Das macht den Einstieg nicht leicht. Ohne ",{"text":1649,"type":513,"marks":1650},"ein System, das Nutzerprobleme mit Pattern verknüpft",[1651],{"type":1134},{"text":1653,"type":513},", führt die fehlende Ordnung schnell zur Überforderung – das bestätigen uns Kund:innen und Growth Ambassadors aus unserer Community immer wieder. Die Frage ist: ",{"text":1655,"type":513,"marks":1656},"Wann kann ich welches Pattern eigentlich einsetzen?",[1657],{"type":1026},{"type":42,"content":1659},[1660,1662,1666,1668],{"text":1661,"type":513},"Hinzu kommt, dass wir ein Behavior Pattern für unterschiedliche Kundenprobleme einsetzen können. ",{"text":1663,"type":513,"marks":1664},"Ob ein Pattern per se „wirksam“ ist, ist also gar nicht so relevant.",[1665],{"type":1134},{"text":1667,"type":513}," Zielführender ist die Frage: ",{"text":1669,"type":513,"marks":1670},"Wenn ich ein Kundenproblem identifiziert habe, welche Möglichkeiten habe ich, dieses Problem zu lösen?",[1671],{"type":1026},{"type":42,"content":1673},[1674,1676,1680],{"text":1675,"type":513},"Und zu guter Letzt sollten wir den ",{"text":1677,"type":513,"marks":1678},"Abnutzungseffekt",[1679],{"type":1134},{"text":1681,"type":513}," nicht ignorieren: Wenn an jedem digitalen Touchpoint immer nur dieselben Pattern eingesetzt werden, lässt ihre Wirkung mit der Zeit nach.",{"type":42,"content":1683},[1684,1688,1695],{"text":1685,"type":513,"marks":1686},"Um die Arbeit mit den Behavior Patterns zu erleichtern, haben wir ein neues Modell entwickelt, das Behavior Patterns mit unserem ",[1687],{"type":1134},{"text":1689,"type":513,"marks":1690},"7-Ebenen-Modell",[1691,1692],{"type":1134},{"type":944,"attrs":1693},{"href":1694,"uuid":118,"anchor":118,"target":118,"linktype":136},"#collapseInfobox",{"text":1696,"type":513,"marks":1697}," verknüpft. Es fördert die Kreativität, um schneller auf Ideen zu kommen und hilft dabei, wirksamere Konzepte zu entwickeln, die Kundenprobleme wirklich lösen.",[1698],{"type":1134},{"type":932,"attrs":1700,"content":1702},{"level":1701},4,[1703],{"text":1704,"type":513},"Das 7-Ebenen-Modell kurz erklärt:",{"type":42,"content":1706},[1707],{"text":1708,"type":513},"Das 7-Ebenen-Modell ist eine von André Morys entwickelte Methodik zur nutzerzentrierten Analyse digitaler Touchpoints wie Webseiten oder Apps. Primär lassen sich damit Schwachstellen einer Website aus Sicht der Nutzer identifizieren.",{"type":42,"content":1710},[1711],{"text":1712,"type":513},"Das Modell distanziert sich dabei bewusst von dem seitenbezogenen linearen Ablauf, typischen (technischen) SEO-Analysen oder Website Checks auf Basis von Design-Elementen. Stattdessen orientiert es sich an den Denk- und Entscheidungsabläufen im Gehirn der Nutzer:innen. Dieser Idee liegt die Beobachtung zugrunde, dass die Reihenfolge der Seitenaufrufe zwar unterschiedlich sein kann – der Ablauf des Entscheidungsprozesses jedoch stark diesem Modell folgt.",{"type":42,"content":1714},[1715],{"text":1716,"type":513,"marks":1717},"Hier erfährst du mehr über das 7-Ebenen-Modell, einschließlich Tipps zur Anwendung",[1718],{"type":944,"attrs":1719},{"href":1720,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/methoden/7-ebenen-modell-customer-experience.html",{"_uid":1722,"image":1723,"caption":1727,"component":1052},"01acc62c-c5c3-406d-988a-b44233ef1442",{"alt":1724,"src":1725,"name":30,"focus":30,"title":118,"source":30,"filename":1725,"copyright":30,"fieldtype":49,"meta_data":1726,"is_external_url":81},"7-Ebenen-Modell (konversionsKRAFT)","https://storage.googleapis.com/kk-website-assets/pFBZnmMV_7-ebenen-modell-konversionskraft-820x820.png",{"alt":1724,"title":118,"source":30,"copyright":30},{"type":39,"content":1728},[1729],{"type":42,"content":1730},[1731],{"text":1732,"type":513},"Das 7-Ebenen-Modell (© konversionsKRAFT)",{"_uid":1734,"text":1735,"component":1039},"c8fd5e5b-c159-4d94-83dd-6a9ee2d969a4",{"type":39,"content":1736},[1737,1742,1749],{"type":42,"attrs":1738,"content":1739},{"textAlign":118},[1740],{"text":1741,"type":513},"Die zentrale Frage, die wir bei der Anwendung von Behavior Pattern stellen bzw. beantworten müssen, ist nämlich nicht, welche der über 150 wissenschaftlich validierten Verhaltensmuster wir auf unserer Webseite noch nicht triggern oder wie wir „fehlende“ Behavior Patterns noch anwenden können.",{"type":42,"attrs":1743,"content":1744},{"textAlign":118},[1745],{"text":1746,"type":513,"marks":1747},"Viel wichtiger ist die Frage, welches Problem unsere Nutzer:innen haben und wie wir durch ein passendes Pattern das Problem lösen und damit das Nutzerverhalten ändern können.",[1748],{"type":1134},{"type":42,"attrs":1750,"content":1751},{"textAlign":118},[1752],{"text":1753,"type":513},"Dass wir diese Frage nicht allein durch einen Blick auf mögliche Behavior Pattern beantworten können, sollte klar sein. Allein schon, um Zeit zu sparen. Denn bei der Ideenfindung Hunderte von Patterns in Betracht zu ziehen, wäre definitiv ineffizient.",{"_uid":1755,"icon":30,"text":1756,"image":1782,"theme":1784,"component":1785,"action_buttons":1786,"image_position":1787},"657df57c-915c-48c6-92fd-c7954cf2c77b",{"type":39,"content":1757},[1758],{"type":42,"attrs":1759,"content":1760},{"textAlign":118},[1761,1765,1767,1780],{"text":1762,"type":513,"marks":1763},"🎓 Bevor wir ins Thema einsteigen: ",[1764],{"type":1134},{"text":1766,"type":513},"Kennst du schon unseren ",{"text":1768,"type":513,"marks":1769},"Basis-Lehrgang für Testing & Experimentation",[1770,1777,1778],{"type":944,"attrs":1771},{"href":1772,"uuid":365,"anchor":118,"target":1460,"linktype":31,"story":1773},"/de/weiterbildung/inhouse-lehrgang-zertifizierter-conversion-manager",{"name":1774,"id":1775,"uuid":365,"slug":1776,"url":366,"full_slug":366,"_stopResolving":81},"Inhouse Lehrgang - Zertifizierter Conversion Manager",62066167491240,"inhouse-lehrgang-zertifizierter-conversion-manager",{"type":1134},{"type":1779},"underline",{"text":1781,"type":513},"? Nimm teil und lerne verschiedene Methoden kennen, um nutzerzentrierte Ideen zur Optimierung der eigenen Website zu generieren.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1783},{},"brand","richtext-callout",[],"side",{"_uid":1789,"text":1790,"component":1039},"24984918-8653-47a0-87ef-a4b68951f26e",{"type":39,"content":1791},[1792,1797],{"type":932,"attrs":1793,"content":1794},{"level":934,"textAlign":118},[1795],{"text":1796,"type":513},"Schritt 1: Nutzerprobleme identifizieren – know thy customers!",{"type":42,"attrs":1798,"content":1799},{"textAlign":118},[1800,1802,1806],{"text":1801,"type":513},"Durch eine 7-Ebenen-Analyse decken wir erste Potenziale auf einer Website auf. Wir nutzen gerne Idealo als Beispiel (siehe Bild unten), wo es Konsument:innen vor allem an ",{"text":1803,"type":513,"marks":1804},"Orientierung fehlt",[1805],{"type":1134},{"text":1807,"type":513}," (3. Ebene im Modell). Wie unterscheiden sich die gezeigten Produkte (hier: Kettensägen) und wie können Konsument:innen die für sie passende Kettensäge auswählen?",{"_uid":1809,"image":1810,"caption":1814,"component":1052},"2ed22137-3206-4548-b627-e58c09e0127f",{"alt":1811,"src":1812,"name":30,"focus":30,"title":118,"source":30,"filename":1812,"copyright":30,"fieldtype":49,"meta_data":1813,"is_external_url":81},"Beispielhafte Produktauswahl im Online-Shop","https://storage.googleapis.com/kk-website-assets/sOT-ECNi_produktauswahl-kettensaegen-820x812.png",{"alt":1811,"title":118,"source":30,"copyright":30},{"type":39,"content":1815},[1816],{"type":42,"content":1817},[1818],{"text":1819,"type":513},"Diese Produktübersicht bietet kaum Orientierung, wodurch die Produktauswahl schwerfällt (Screenshot: idealo)",{"_uid":1821,"text":1822,"component":1039},"17186a5e-5298-4399-acf4-808c3a8d322e",{"type":39,"content":1823},[1824,1828,1833,1837],{"type":42,"content":1825},[1826],{"text":1827,"type":513},"Damit haben wir die Grundlage, um im nächsten Schritt passende Behavior Pattern auszuwählen. Dadurch vermeiden wir dann auch direkt, blind auf die am häufigsten genutzten Pattern zu setzen. Ab sofort basiert die Auswahl auf individuellen Nutzerproblemen.",{"type":932,"attrs":1829,"content":1830},{"level":934},[1831],{"text":1832,"type":513},"Schritt 2: Passende Prinzipien auswählen – mithilfe unseres Behavior Pattern Models",{"type":42,"content":1834},[1835],{"text":1836,"type":513},"Wer schon mal in dieser Situation war, weiß, wie sich die Besucher:innen auf idealo im Beispiel oben gefühlt haben: völlig erschlagen von und allein gelassen mit einer viel zu großen Auswahl an möglichen Optionen. Das Paradox of Choice lässt grüßen!",{"type":42,"content":1838},[1839],{"text":1840,"type":513,"marks":1841},"Und genau deshalb haben wir Behavior Pattern mit den 7 Ebenen in einem neuen Modell verknüpft, um dir die Auswahl ab sofort zu vereinfachen.",[1842],{"type":1134},{"_uid":1844,"image":1845,"caption":1849,"component":1052},"d3e8d1de-8481-4d6a-8806-a917538acde1",{"alt":1846,"src":1847,"name":30,"focus":30,"title":118,"source":30,"filename":1847,"copyright":30,"fieldtype":49,"meta_data":1848,"is_external_url":81},"Behavior Pattern Model (konversionsKRAFT)","https://storage.googleapis.com/kk-website-assets/-UAf5Bh3_behavior-pattern-modell-konversionskraft.png",{"alt":1846,"title":118,"source":30,"copyright":30},{"type":39,"content":1850},[1851],{"type":42,"content":1852},[1853],{"text":1854,"type":513},"Das Behavior Pattern Model (© konversionsKRAFT) verknüpft die 7-Ebenen-Analyse mit konsumpsychologischen Prinzipien, um Verhalten zu beeinflussen)",{"_uid":1856,"text":1857,"component":1039},"49cc8ac6-d37d-431d-893a-c997a998a54b",{"type":39,"content":1858},[1859,1863,1867,1902,1914,1930],{"type":42,"content":1860},[1861],{"text":1862,"type":513},"Der innere Kreis des Modells entspricht den sieben Ebenen des 7-Ebenen-Modells. Für eine genauere Differenzierung wurden pro Ebene jeweils drei Unterebenen hinzugefügt, die beschreiben, was eigentlich für die Nutzer:innen erreicht werden soll.",{"type":42,"content":1864},[1865],{"text":1866,"type":513},"Für die Ebene „Bewertung“ sind das beispielsweise",{"type":1868,"attrs":1869,"content":1870},"bullet_list",{"tight":51},[1871,1882,1892],{"type":1872,"content":1873},"list_item",[1874],{"type":42,"content":1875},[1876,1880],{"text":1877,"type":513,"marks":1878},"Kundenbeziehung pflegen",[1879],{"type":1134},{"text":1881,"type":513},", wo es darum geht, (Neu)Kund:innen an das Unternehmen zu binden;",{"type":1872,"content":1883},[1884],{"type":42,"content":1885},[1886,1890],{"text":1887,"type":513,"marks":1888},"Vorfreude erzeugen",[1889],{"type":1134},{"text":1891,"type":513},", wo es darum geht, Kund:innen während der Wartezeit auf ihr gekauftes Produkt zu unterhalten / zu beschäftigen;",{"type":1872,"content":1893},[1894],{"type":42,"content":1895},[1896,1900],{"text":1897,"type":513,"marks":1898},"Entscheidung bestätigen",[1899],{"type":1134},{"text":1901,"type":513},", wo es darum geht, Restzweifel zu nehmen und Kaufreue vermeiden.",{"type":42,"content":1903},[1904,1906,1912],{"text":1905,"type":513},"Zu jeder Unterebene haben wir Behavior Patterns zugeordnet, die besonders passend für das vorliegende Problem sind. Diese Zuordnung haben wir aus der Erfahrung von 1.000+ Experimenten gemacht, in denen wir Behavior Patterns eingesetzt haben und die Wirksamkeit überprüfen konnten (",{"text":1907,"type":513,"marks":1908},"siehe unsere Meta-Analyse",[1909],{"type":944,"attrs":1910},{"href":1911,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/behavioral-science/metaanalyse-behavior-patterns-in-der-praxis.html",{"text":1913,"type":513},").",{"type":42,"content":1915},[1916,1918,1922,1924,1928],{"text":1917,"type":513},"Das idealo-Beispiel können wir in diesem Modell nun auf der Ebene ",{"text":1919,"type":513,"marks":1920},"Orientierung",[1921],{"type":1134},{"text":1923,"type":513}," der Unterebene „",{"text":1925,"type":513,"marks":1926},"Entscheidungshilfe anbieten",[1927],{"type":1134},{"text":1929,"type":513},"“ einordnen, wodurch wir die Anzahl der wahrscheinlich effektiven Behavior Pattern auf die folgenden sechs reduzieren:",{"type":1931,"attrs":1932,"content":1934},"ordered_list",{"order":1933,"tight":51},1,[1935,1945,1955,1961,1967,1973],{"type":1872,"content":1936},[1937],{"type":42,"content":1938},[1939],{"text":1940,"type":513,"marks":1941},"Preview",[1942],{"type":944,"attrs":1943},{"href":1944,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/behavior-patterns/preview.html",{"type":1872,"content":1946},[1947],{"type":42,"content":1948},[1949],{"text":1950,"type":513,"marks":1951},"Decoy Effect",[1952],{"type":944,"attrs":1953},{"href":1954,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/behavior-patterns/decoy-effect.html",{"type":1872,"content":1956},[1957],{"type":42,"content":1958},[1959],{"text":1960,"type":513},"Context",{"type":1872,"content":1962},[1963],{"type":42,"content":1964},[1965],{"text":1966,"type":513},"Order and Harmony",{"type":1872,"content":1968},[1969],{"type":42,"content":1970},[1971],{"text":1972,"type":513},"Contrast Effect",{"type":1872,"content":1974},[1975],{"type":42,"content":1976},[1977],{"text":1978,"type":513,"marks":1979},"Ranking",[1980],{"type":944,"attrs":1981},{"href":1982,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/behavior-patterns/ranking.html",{"_uid":1984,"image":1985,"caption":1989,"component":1052},"9833ea7a-92f6-4265-8f02-15780f4e5527",{"alt":1986,"src":1987,"name":30,"focus":30,"title":118,"source":30,"filename":1987,"copyright":30,"fieldtype":49,"meta_data":1988,"is_external_url":81},"Modell zur Auswahl passender Behavior Pattern","https://storage.googleapis.com/kk-website-assets/h4nxNPmG_ebene-pattern-verknuepfung-820x382.png",{"alt":1986,"title":118,"source":30,"copyright":30},{"type":39,"content":1990},[1991],{"type":42,"content":1992},[1993],{"text":1994,"type":513},"Das Behavior Pattern Model hilft dir dabei, schnell passende Pattern für das vorliegende Problem auszuwählen",{"_uid":1996,"text":1997,"component":1039},"2dcb3e97-1196-488b-b505-7dbe459ff9ec",{"type":39,"content":1998},[1999,2003,2008,2012,2017,2021,2029,2037],{"type":42,"content":2000},[2001],{"text":2002,"type":513},"Mit dieser Auswahl können wir im nächsten Schritt schnell konkrete Ideen generieren, durch welche Änderung auf der Webseite wir das Nutzerverhalten wie gewünscht beeinflussen können und darauf aufbauend entsprechende Hypothesen für Experimente formulieren.",{"type":932,"attrs":2004,"content":2005},{"level":934},[2006],{"text":2007,"type":513},"Schritt 3: Ideen generieren",{"type":42,"content":2009},[2010],{"text":2011,"type":513},"Um den Einstieg in diese Kreativphase zu erleichtern, schauen wir uns oft Best Practice Beispiele für die ausgewählten Pattern an. Wir nutzen dafür primär unsere eigene Datenbank aus über 20 Jahren dokumentierter Experimenten. Zudem ist ein Blick auf die ursprüngliche(n) Studie(n) zu den jeweiligen Pattern oft hilfreich, um deren Wirkungsweise noch besser zu verstehen. Alles Weitere geschieht dann in einem interaktiven Workshop mit Kolleg:innen und Kund:innen.",{"type":932,"attrs":2013,"content":2014},{"level":934},[2015],{"text":2016,"type":513},"Schritt 4: Hypothesen formulieren",{"type":42,"content":2018},[2019],{"text":2020,"type":513},"Für unser Kettensägen-Beispiel bei idealo könnte eine Hypothese – die wir dann z. B. durch einen A/B-Test validieren können – auf Basis des Contrast Effects wie folgt lauten:",{"type":42,"content":2022},[2023,2027],{"text":2024,"type":513,"marks":2025},"Wenn",[2026],{"type":1134},{"text":2028,"type":513}," wir die 3 Topseller unserer Kettensägen mit einer Vergleichsfunktion hervorheben (zum Beispiel günstig, mittel und teuer oder durch die Kennzeichnung als „Preis-Leistungssieger“, „Profi-Tipp“ o.ä),",{"type":42,"content":2030},[2031,2035],{"text":2032,"type":513,"marks":2033},"dann",[2034],{"type":1134},{"text":2036,"type":513}," steigt die Conversion Rate",{"type":42,"content":2038},[2039,2043,2045,2049,2051,2055],{"text":2040,"type":513,"marks":2041},"weil",[2042],{"type":1134},{"text":2044,"type":513}," wir die Vergleichbarkeit der Kettensägen vereinfachen und Nutzer:innen somit beginnen, Entscheidungen zu treffen (zum Beispiel: ",{"text":2046,"type":513,"marks":2047},"„Diese will ich nicht, die ist mir zu teuer“",[2048],{"type":1026},{"text":2050,"type":513}," oder ",{"text":2052,"type":513,"marks":2053},"„Diese will ich auch nicht, im Vergleich zu dieser scheint sie nicht besser zu sein.“",[2054],{"type":1026},{"text":2056,"type":513}," usw.).",{"_uid":2058,"image":2059,"caption":2063,"component":1052},"1491a41e-f027-4bc8-88a6-a517da1ac66a",{"alt":2060,"src":2061,"name":30,"focus":30,"title":118,"source":30,"filename":2061,"copyright":30,"fieldtype":49,"meta_data":2062,"is_external_url":81},"Vom Nutzerproblem zum Behavior Pattern zur Hypothese","https://storage.googleapis.com/kk-website-assets/2Axhhkk7_ux-behavior-pattern-hypothese-820x272.png",{"alt":2060,"title":118,"source":30,"copyright":30},{"type":39,"content":2064},[2065],{"type":42,"content":2066},[2067],{"text":2068,"type":513},"Mithilfe einer Expertenevaluation und dem Behavior Pattern Model kannst du schnell passende Pattern auswählen und testbare Hypothesen formulieren",{"_uid":2070,"text":2071,"component":1039},"0bafaa63-2668-42f4-9dbf-7e8b797282d7",{"type":39,"content":2072},[2073,2078,2082,2086,2090,2096],{"type":932,"attrs":2074,"content":2075},{"level":934},[2076],{"text":2077,"type":513},"Fazit: Nutze das Behavior Pattern Model, um die passende Prinzipien schneller auszuwählen",{"type":42,"content":2079},[2080],{"text":2081,"type":513},"User Research heißt nicht, dass wir Mitbewerber kopieren und Prinzipien wie Verknappung oder Social Proof auf unsere Website zwängen, nur weil sie es tun. User Research heißt auch nicht, dass wir unsere Ideen quasi post-rationalisieren und uns Gründe dafür überlegen, wieso sie gut sind.",{"type":42,"content":2083},[2084],{"text":2085,"type":513},"Wirklich kundenzentriert sind wir erst dann, wenn wir zuerst auf unsere Kund:innen schauen; ihre Bedürfnisse kennenlernen; verstehen, wie wir sie unterstützen können und passende Lösungen entwickeln. Der Einsatz von Behavior Pattern ist ein Teil dieses Prozesses. Je besser die „Vorarbeit“, desto schneller und passgenauer wird unsere Auswahl sein – und bestenfalls auch die Testergebnisse.",{"type":42,"content":2087},[2088],{"text":2089,"type":513},"Denn eines haben wir aus unseren Experimenten aus den letzten 20+ Jahren gelernt:",{"type":42,"content":2091},[2092],{"text":2093,"type":513,"marks":2094},"Einen „safe bet“ gibt es bei der Verwendung von Behavior Pattern nicht.",[2095],{"type":1134},{"type":42,"content":2097},[2098],{"text":2099,"type":513},"Selbst Geschenke wirken sich nicht zwangsläufig positiv auf die Conversion Rate aus – wie wir in einem Test für unseren Kunden Betzold bestätigen konnten: Dem Warenkorb automatisch hinzugefügte Gratisprodukte führten zu einem Rückgang der Bestellungen.",{"_uid":2101,"image":2102,"caption":2106,"component":1052},"40ca046f-c5e7-4b17-a9f9-b30e7501665d",{"alt":2103,"src":2104,"name":30,"focus":30,"title":118,"source":30,"filename":2104,"copyright":30,"fieldtype":49,"meta_data":2105,"is_external_url":81},"Screenshot: A/B-Test im Warenkorb","https://storage.googleapis.com/kk-website-assets/opcq7aH1_experiment-pattern-free-reciprocity-820x461.png",{"alt":2103,"title":118,"source":30,"copyright":30},{"type":39,"content":2107},[2108],{"type":42,"content":2109},[2110],{"text":2111,"type":513},"Nicht alle Kund:innen mögen Geschenke, die automatisch in ihrem Warenkorb landen; manche wollen selbst entscheiden, ob sie diese haben wollen",{"_uid":2113,"text":2114,"component":1039},"cfd2f4c5-919d-4f2d-93e2-8e484869744d",{"type":39,"content":2115},[2116],{"type":42,"content":2117},[2118,2120,2126,2128,2132,2134,2140,2142,2146],{"text":2119,"type":513},"Der Grund: Die eingesetzten Pattern „Free“ und „Reziprozität“ finden bei einer Zielgruppe, die überwiegend aus Traditionalisten besteht (",{"text":2121,"type":513,"marks":2122},"siehe Limbic® Types",[2123],{"type":944,"attrs":2124},{"href":2125,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/neuromarketing/limbic-map-types.html",{"text":2127,"type":513},"), keinen Anklang. Denn diese sind eher skeptisch und leben nach dem Motto „Vertrauen ist gut, Kontrolle ist besser“. Dementsprechend ist ",{"text":2129,"type":513,"marks":2130},"in diesem Beispiel",[2131],{"type":1026},{"text":2133,"type":513}," eine Variante auf Basis des Patterns „",{"text":2135,"type":513,"marks":2136},"Illusion of Contol",[2137],{"type":944,"attrs":2138},{"href":2139,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/konsumpsychologie/illusion-of-control.html",{"text":2141,"type":513},"“ die bessere Wahl ",{"text":2143,"type":513,"marks":2144},"für diese Kunden",[2145],{"type":1026},{"text":1420,"type":513},{"_uid":2148,"image":2149,"caption":2153,"component":1052},"99b83445-7aff-419e-a5c6-6504bccd6e8a",{"alt":2150,"src":2151,"name":30,"focus":30,"title":118,"source":30,"filename":2151,"copyright":30,"fieldtype":49,"meta_data":2152,"is_external_url":81},"Screenshot: A/B-Test 2 im Warenkorb","https://storage.googleapis.com/kk-website-assets/LedmahCq_experiment-pattern-illusion-of-control-820x461.png",{"alt":2150,"title":118,"source":30,"copyright":30},{"type":39,"content":2154},[2155],{"type":42,"content":2156},[2157],{"text":2158,"type":513},"Auf das Geschenk an sich kommt es nicht immer an. Viel wichtiger ist, wie es verschenkt wird!",{"_uid":2160,"text":2161,"component":1039},"66724212-fd61-4301-9072-58210d820a14",{"type":39,"content":2162},[2163,2167,2172,2176,2187,2191],{"type":42,"content":2164},[2165],{"text":2166,"type":513},"Wie gesagt: Die Wahl der passenden Pattern setzt ein Verständnis für die Zielgruppe und deren Bedürfnisse voraus. Andernfalls bleibt der Einsatz von Behavior Pattern ein Glücksspiel.",{"type":932,"attrs":2168,"content":2169},{"level":1701},[2170],{"text":2171,"type":513},"Lerne das neue Behavior Pattern Model praktisch kennen und vertiefe deine Expertise in der Anwendung psychologischer Verhaltensmuster!",{"type":42,"content":2173},[2174],{"text":2175,"type":513},"Am 26.04.2023 veranstalten wir in und mit unserer Ambassador Community einen Workshop mit dem Behavior Pattern Model.",{"type":42,"content":2177},[2178,2180,2186],{"text":2179,"type":513},"Falls du noch kein Mitglied bist, kannst du dich ",{"text":2181,"type":513,"marks":2182},"hier jederzeit bewerben",[2183],{"type":944,"attrs":2184},{"href":2185,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/growth-ambassador-community",{"text":1420,"type":513},{"type":42,"content":2188},[2189],{"text":2190,"type":513},"Über 300 Expert:innen tauschen sich dort regelmäßig über Meetups und andere Event-Formate aus und leben das Credo: “Wissen teilen und schneller lernen”. Auch dieses Modell entstand übrigens in Zusammenarbeit mit der Community. Du erhältst also nicht nur Wissen aus erster Hand, sondern kannst dich auch aktiv in die Entwicklung neuer Branchenstandards einbringen.",{"type":42,"content":2192},[2193],{"text":2194,"type":513,"marks":2195},"Jetzt als Ambassador bewerben",[2196],{"type":944,"attrs":2197},{"href":2185,"uuid":118,"anchor":118,"target":118,"linktype":136},{"alt":1611,"src":2199,"name":30,"focus":30,"title":1611,"source":30,"filename":2199,"copyright":30,"fieldtype":49,"meta_data":2200,"is_external_url":81},"https://storage.googleapis.com/kk-website-assets/pYqDf8TS_behavior-pattern-model-blogpost-1620x500.png",{"alt":1611,"title":1611,"source":30,"copyright":30},[2202],"f1dab811-0828-4cf4-87be-15c2b73c8ea4",[2204,2208,2212],{"name":1483,"created_at":1484,"published_at":1485,"updated_at":1484,"id":1486,"uuid":1479,"content":2205,"slug":1490,"full_slug":1491,"sort_by_date":118,"position":1492,"tag_list":2206,"is_startpage":51,"parent_id":1494,"meta_data":118,"group_id":1495,"first_published_at":1496,"release_id":118,"lang":124,"path":118,"alternates":2207,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":1488,"component":1489},[],[],{"name":1499,"created_at":1500,"published_at":1485,"updated_at":1500,"id":1501,"uuid":1502,"content":2209,"slug":1505,"full_slug":1506,"sort_by_date":118,"position":1507,"tag_list":2210,"is_startpage":51,"parent_id":1494,"meta_data":118,"group_id":1509,"first_published_at":1496,"release_id":118,"lang":124,"path":118,"alternates":2211,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":1504,"component":1489},[],[],{"name":2213,"created_at":2214,"published_at":1485,"updated_at":2214,"id":2215,"uuid":2216,"content":2217,"slug":2219,"full_slug":2220,"sort_by_date":118,"position":2221,"tag_list":2222,"is_startpage":51,"parent_id":1494,"meta_data":118,"group_id":2223,"first_published_at":1496,"release_id":118,"lang":124,"path":118,"alternates":2224,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Konsumpsychologie","2025-10-13T20:21:04.699Z",101159996247471,"21e0b17d-b83e-42e7-80cd-76727feacdcf",{"_uid":2218,"component":1489},"f5ca6fdd-f6cd-4153-90bb-84aee056370e","konsumpsychologie","de/_categories/konsumpsychologie",-120,[],"a439cd5f-1fb7-4940-a2aa-55bd703ffc69",[],[],[2227,2230,2234],{"_uid":2228,"link":2229,"text":1518,"component":59},"1a7cccb3-e355-4802-bfea-22e40f2c9975",{"id":1516,"url":1517,"linktype":31,"fieldtype":32,"cached_url":1517},{"_uid":2231,"link":2232,"text":442,"component":59},"445a394a-7086-45a4-ac6c-1e74a117eb64",{"id":1522,"url":1523,"linktype":31,"fieldtype":32,"cached_url":1523,"story":2233},{"name":442,"id":1525,"uuid":1522,"slug":440,"url":1523,"full_slug":1523,"_stopResolving":81},{"_uid":2235,"link":2236,"text":1611,"component":59},"bbac5a8b-00f8-49e8-8746-c720a0875339",{"id":1615,"url":2237,"linktype":31,"fieldtype":32,"cached_url":2237,"story":2238},"de/blog/behavior-patterns/behavior-pattern-model",{"name":1611,"id":1614,"uuid":1615,"slug":2239,"url":2240,"full_slug":2240,"_stopResolving":81},"behavior-pattern-model","de/behavior-patterns/behavior-pattern-model",[2242],{"_uid":2243,"caption":30,"headline":2244,"component":1537,"subheadline":2245,"action_buttons":2257},"ab2c157c-e71f-454c-9f90-e885e92e34dc","E-Mail Kurs: Behavioral Sciences",{"type":39,"content":2246},[2247,2253],{"type":42,"attrs":2248,"content":2249},{"textAlign":118},[2250],{"text":1544,"type":513,"marks":2251},[2252],{"type":1134},{"type":42,"attrs":2254,"content":2255},{"textAlign":118},[2256],{"text":1551,"type":513},[2258],{"_uid":2259,"icon":27,"link":2260,"text":1562,"intent":35,"component":36,"icon_position":37},"662d552b-e530-4702-b5f3-b6efa4221f03",{"id":1556,"url":30,"linktype":31,"fieldtype":32,"cached_url":1557,"story":2261},{"name":1559,"id":1560,"uuid":1556,"slug":1561,"url":1557,"full_slug":1557,"_stopResolving":81},[],[],-460,[],"73400b50-ad0a-41e6-988f-70a2f845a508","2023-04-13T11:37:38.000Z",[],{"name":2270,"created_at":2271,"published_at":905,"updated_at":2272,"id":2273,"uuid":2274,"content":2275,"slug":1179,"full_slug":2976,"sort_by_date":118,"position":2998,"tag_list":2999,"is_startpage":51,"parent_id":1568,"meta_data":118,"group_id":3000,"first_published_at":3001,"release_id":118,"lang":124,"path":118,"alternates":3002,"default_full_slug":118,"translated_slugs":118},"Häufig übersehen: warum Feedback essentiell für deine Conversion Rate ist","2025-10-15T16:25:10.530Z","2026-10-04T09:56:18.255Z",101809809564377,"6143b303-ccc1-4439-8f68-2ee2ec77c841",{"seo":2276,"_uid":2278,"body":2279,"text":2943,"image":2944,"footer":30,"header":30,"authors":2947,"category":1479,"headline":2270,"component":1480,"categories":2949,"bottom_head":2962,"breadcrumbs":2963,"seo_noindex":51,"sidebar_cta":2978,"reading_time":1563,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":2996,"additional_slot":2997,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81},{"title":2270,"plugin":911,"og_image":30,"og_title":2270,"description":2277,"twitter_image":30,"twitter_title":2270,"og_description":2277,"twitter_description":2277},"Erfahre, wie du mit dem Behavior Pattern Feedback die User Experience verbesserst, Sicherheit gibst und die Kaufmotivation steigerst.","405700a1-2bcd-437d-925f-d02f513f8b21",[2280,2299,2327,2374,2381,2469,2482,2540,2550,2633,2679,2694,2707,2730,2736,2821,2834],{"_uid":2281,"text":2282,"component":1039},"1ea962a7-5894-4205-a149-a5d0ad277403",{"type":39,"content":2283},[2284,2289,2294],{"type":42,"attrs":2285,"content":2286},{"textAlign":118},[2287],{"text":2288,"type":513},"Im Alltag erwarten wir täglich Feedback. Beim Drücken einer Türklinke, beim Drehen am Wasserhahn, beim Klingeln an der Nachbartür – kurzum: wir erwarten eine Antwort auf unsere Handlungen. Ohne Feedback entsteht Unsicherheit. Wollen wir das? Eher nicht. Warum sollte es auf deiner Website oder in deiner App anders laufen?",{"type":42,"attrs":2290,"content":2291},{"textAlign":118},[2292],{"text":2293,"type":513},"Nachfolgend zeige ich dir, wie du das Behavior Pattern Feedback einsetzen kannst, um die Motivation bei der Interaktion mit deinem Produkt zu steigern. Außerdem kannst du mit diesem Pattern auch wunderbar etwaige Unsicherheiten deiner User abfangen.",{"type":932,"attrs":2295,"content":2296},{"level":934,"textAlign":118},[2297],{"text":2298,"type":513},"Das Behavior Pattern Feedback: Die sichere und motivierende Antwort auf eine Handlung",{"_uid":2300,"icon":30,"text":2301,"image":2322,"theme":1784,"component":1785,"action_buttons":2326,"image_position":1787},"25319cb7-59c0-41a9-b777-81c8bc98e1db",{"type":39,"content":2302},[2303],{"type":42,"attrs":2304,"content":2305},{"textAlign":118},[2306,2310,2312,2315,2317,2320],{"text":2307,"type":513,"marks":2308},"Definition:",[2309],{"type":1134},{"text":2311,"type":513}," ",{"text":1200,"type":513,"marks":2313},[2314],{"type":1026},{"text":2316,"type":513}," schafft Klarheit. Ohne Rückmeldung nach einer Handlung – in Form von Bestätigung oder Ablehnung – entsteht Unsicherheit. Unmittelbares ",{"text":1200,"type":513,"marks":2318},[2319],{"type":1026},{"text":2321,"type":513}," direkt nach einer Aktion hingegen motiviert dazu, weitere Schritte vorzunehmen.",{"id":2323,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":2324,"copyright":30,"fieldtype":49,"meta_data":2325,"is_external_url":51},115864985458327,"https://a.storyblok.com/f/328018/300x300/083c5b5c00/behavior-pattern-feedback-konsumpsychologie-300x300.jpg",{},[],{"_uid":2328,"text":2329,"component":1039},"6391d09b-0878-4fdb-bcdb-e39a4cbbba29",{"type":39,"content":2330},[2331,2338,2369],{"type":42,"attrs":2332,"content":2333},{"textAlign":118},[2334],{"text":2335,"type":513,"marks":2336},"Feedback ist für deine Kund:innen wie eine Rückmeldung auf ihre Handlung. Es ist ein gutes Mittel, um:",[2337],{"type":1134},{"type":1931,"attrs":2339,"content":2340},{"order":1933},[2341,2348,2355,2362],{"type":1872,"content":2342},[2343],{"type":42,"attrs":2344,"content":2345},{"textAlign":118},[2346],{"text":2347,"type":513},"zu motivieren – Fortschritt wird kenntlich gemacht, z.B. „Fast geschafft“",{"type":1872,"content":2349},[2350],{"type":42,"attrs":2351,"content":2352},{"textAlign":118},[2353],{"text":2354,"type":513},"weitere Handlungen anzukündigen, z.B. im Checkout",{"type":1872,"content":2356},[2357],{"type":42,"attrs":2358,"content":2359},{"textAlign":118},[2360],{"text":2361,"type":513},"Eingaben zu bestätigen oder Fehler kenntlich zu machen, z.B. in Formularen, Textfeldern etc.",{"type":1872,"content":2363},[2364],{"type":42,"attrs":2365,"content":2366},{"textAlign":118},[2367],{"text":2368,"type":513},"Sicherheit zu geben, z.B. Kaufbestätigungen",{"type":932,"attrs":2370,"content":2371},{"level":934,"textAlign":118},[2372],{"text":2373,"type":513},"Wie du vorhandene Brüche in der Customer Journey entdeckst und mit dem Pattern Feedback abfängst",{"_uid":2375,"component":2376,"video_embed":30,"video_upload":2377},"0ad872e3-4664-48cd-90ad-63b8c15bc48c","richtext-video",{"id":2378,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":2379,"copyright":30,"fieldtype":49,"meta_data":2380,"is_external_url":51},141060711144006,"https://a.storyblok.com/f/328018/x/ae5bf75977/beispiel-feedback-onlineshop-goertz-1.webm",{},{"_uid":2382,"text":2383,"component":1039},"b35d0821-48ef-45ad-8bc1-6796a0041e93",{"type":39,"content":2384},[2385,2389,2398,2409,2415,2422,2426,2430,2436,2457,2465],{"type":42,"content":2386},[2387],{"text":2388,"type":513},"Deine Produktauswahl „fliegt“ nicht in den Warenkorb, du bekommst keine Warenkorb-Übersicht und es erscheint auch keine 1 am Warenkorb oben in der Ecke…",{"type":42,"content":2390},[2391,2393,2396],{"text":2392,"type":513},"Durch das fehlende ",{"text":1200,"type":513,"marks":2394},[2395],{"type":1026},{"text":2397,"type":513}," werden deine Kund:innen verunsichert, ob das Produkt tatsächlich im Warenkorb liegt und sie müssen prüfen, ob der Artikel wirklich hinzugefügt wurde… uncool.",{"type":1018,"content":2399},[2400],{"type":42,"content":2401},[2402,2404,2408],{"text":2403,"type":513},"Stell dir vor, du willst neue Schuhe kaufen, legst sie in den Warenkorb, willst bezahlen… und es passiert… ",{"text":2405,"type":513,"marks":2406},"NICHTS",[2407],{"type":1134},{"text":1420,"type":513},{"type":42,"content":2410},[2411],{"text":2412,"type":513,"marks":2413},"Was würdest du hier eintragen?",[2414],{"type":1134},{"type":42,"content":2416},[2417],{"type":1012,"attrs":2418},{"alt":2419,"src":2420,"name":30,"focus":30,"title":118,"source":30,"filename":2420,"copyright":30,"fieldtype":49,"meta_data":2421,"is_external_url":81},"Ansicht Checkout Onlineshop Mobile UX-Fail","https://storage.googleapis.com/kk-website-assets/S5uZtNaA_ecommerce-fail-beispiel-checkout-page-onlineshop-fehlendes-behavior-pattern-feedback.jpg",{"alt":2419,"title":118,"source":30,"copyright":30},{"type":42,"content":2423},[2424],{"text":2425,"type":513},"Der Kauf auf Rechnung ist klar – aber was möchte der Anbieter an dieser Stelle von dir? Hier fehlt also Unterstützung bzw. konkretes Feedback, was du tun sollst.",{"type":42,"content":2427},[2428],{"text":2429,"type":513},"Vielleicht schreibst du einfach „OK“ hinein und schaust, ob die Ware bei dir ankommt 😉",{"type":42,"content":2431},[2432],{"text":2433,"type":513,"marks":2434},"Fragen, welche du dir daher stellen solltest:",[2435],{"type":1134},{"type":1868,"attrs":2437,"content":2438},{"tight":51},[2439,2445,2451],{"type":1872,"content":2440},[2441],{"type":42,"content":2442},[2443],{"text":2444,"type":513},"Wird meinen Nutzer:innen eine Antwort auf ihre Handlung geboten?",{"type":1872,"content":2446},[2447],{"type":42,"content":2448},[2449],{"text":2450,"type":513},"An welchen Stellen hat eine Aktion zu wenig direkte, sichtbare Auswirkungen?",{"type":1872,"content":2452},[2453],{"type":42,"content":2454},[2455],{"text":2456,"type":513},"Wo kann besseres und explizites Feedback meine Nutzer:innen positiv überraschen?",{"type":42,"content":2458},[2459,2463],{"text":2460,"type":513,"marks":2461},"Um etwaige Brüche in der Customer Journey aufzudecken",[2462],{"type":1134},{"text":2464,"type":513},", kann es sinnvoll sein, z.B. Insights aus Umfragen, Usability Tests oder Analytics-Daten hinzuzuziehen. Quantitativ kannst du durch die Analyse deiner Conversions und Zielwerte in Analytics herausfinden, an welcher Stelle deine Kund:innen den Kauf abbrechen oder ob es sonstige Auffälligkeiten bei der Interaktion gibt. Beim Testing hingegen, geben Nutzer:innen in vielen Fällen an, ob sie beim Kauf etwas verwirrt, und schildern ihre Erwartungen während der Interaktion.",{"type":42,"content":2466},[2467],{"text":2468,"type":513},"Die Aussagen, die du bspw. bei Umfragen oder beim Testing erhältst, können je nach Angebot sehr unterschiedlich ausfallen. Stell dir vor, du verkaufst Möbel – hier können Fragen zum Produkt, zu den Maßen oder sonstigen relevanten Eigenschaften auftauchen, welche den Kaufabschluss blockieren. Selbiges gilt beim Kauf von Mode, Accessoires oder beim simplen Hinzufügen eines Gutschein-Codes.",{"_uid":2470,"size":30,"image":2471,"caption":2475,"component":1052},"923d0b8b-db75-4a57-a63c-74fce7f88807",{"alt":2472,"src":2473,"name":30,"focus":30,"title":118,"source":30,"filename":2473,"copyright":30,"fieldtype":49,"meta_data":2474,"is_external_url":81},"Bestätigung für das Einlösen eines Gutschein-Codes im Onlineshop","https://storage.googleapis.com/kk-website-assets/JIKuY3wp_feedback-example-820x581.png",{"alt":2472,"title":118,"source":30,"copyright":30},{"type":39,"content":2476},[2477],{"type":42,"attrs":2478,"content":2479},{"textAlign":118},[2480],{"text":2481,"type":513},"Stell dir immer die Frage, ob auf eine Handlung deiner Nutzer:innen ein konkretes Feedback folgt.",{"_uid":2483,"text":2484,"component":1039},"3a84e4f6-bc8e-4413-bf5b-6d99f876f2b9",{"type":39,"content":2485},[2486,2508,2514,2520,2530],{"type":42,"content":2487},[2488,2490,2493,2495,2501,2503,2506],{"text":2489,"type":513},"Viele Support-Anfragen können ebenfalls ein Indikator sein, dass im Kaufprozess relevantes ",{"text":1200,"type":513,"marks":2491},[2492],{"type":1026},{"text":2494,"type":513}," fehlt, welches deinen Nutzer:innen ausreichend Klarheit und Sicherheit beim Kauf gibt. Daher ist es wichtig, auch den ",{"text":2496,"type":513,"marks":2497},"inneren Dialog",[2498],{"type":944,"attrs":2499},{"href":2500,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/konsumpsychologie/inner-dialogue.html",{"text":2502,"type":513}," deiner Kund:innen zu durchdenken. Welche Fragen oder Zweifel könnten beim Kauf auftauchen und wie kannst du diese durch entsprechendes ",{"text":1200,"type":513,"marks":2504},[2505],{"type":1026},{"text":2507,"type":513}," abfangen?",{"type":1018,"content":2509},[2510],{"type":42,"content":2511},[2512],{"text":2513,"type":513},"Mit Feedback geben wir Antworten auf das Handeln von Kund:innen.",{"type":42,"content":2515},[2516],{"text":2517,"type":513,"marks":2518},"Kennst du den Dauerbrenner des inneren Dialogs beim Kauf von elektrischen Geräten, Spielzeug etc.?",[2519],{"type":1134},{"type":42,"content":2521},[2522,2524,2528],{"text":2523,"type":513},"„",{"text":2525,"type":513,"marks":2526},"Sind Batterien dabei?",[2527],{"type":1026},{"text":2529,"type":513},"“",{"type":42,"content":2531},[2532,2534,2538],{"text":2533,"type":513},"Ein weiterer Klassiker existiert bei Gartengeräten im Hinblick auf Ersatz- und Austauschteile. Möglicherweise hat Hornbach deshalb bereits ganz oben die zusätzlichen Spulen kommuniziert. Hier wird also die Frage: „",{"text":2535,"type":513,"marks":2536},"Kann ich direkt durchstarten, muss ich noch was dazukaufen?",[2537],{"type":1026},{"text":2539,"type":513},"“ beantwortet.",{"_uid":2541,"size":30,"image":2542,"caption":2546,"component":1052},"efd7a3f1-ec22-40da-923b-9ec4a161a912",{"alt":2543,"src":2544,"name":30,"focus":30,"title":118,"source":30,"filename":2544,"copyright":30,"fieldtype":49,"meta_data":2545,"is_external_url":81},"Abbildung Rasentrimmer Hornbach Beispiel Onlineshop","https://storage.googleapis.com/kk-website-assets/rbBy42ZC_beispiel-onlineshop-einwandbehandlung-konsumpsychologie-behavior-pattern-feedback-820x366.jpg",{"alt":2543,"title":118,"source":30,"copyright":30},{"type":39,"content":2547},[2548],{"type":42,"attrs":2549},{"textAlign":118},{"_uid":2551,"text":2552,"component":1039},"53c784c9-5b0a-4b35-a30d-48c32d2d232e",{"type":39,"content":2553},[2554,2559,2574],{"type":42,"attrs":2555,"content":2556},{"textAlign":118},[2557],{"text":2558,"type":513},"Der innere Dialog ist ein intuitives Hilfsmittel zur Entscheidungsfindung, das wir alle täglich anwenden, um für uns sichere Entscheidungen zu treffen. Während wir den inneren Dialog führen, spielen wir unterschiedliche Szenarien und Möglichkeiten durch, um die für uns beste Entscheidung zu treffen.",{"type":42,"attrs":2560,"content":2561},{"textAlign":118},[2562,2566,2570],{"text":2563,"type":513,"marks":2564},"Woran du erkennst, dass du dem Behavior Pattern ",[2565],{"type":1134},{"text":1200,"type":513,"marks":2567},[2568,2569],{"type":1134},{"type":1026},{"text":2571,"type":513,"marks":2572}," ausreichend Aufmerksamkeit schenkst:",[2573],{"type":1134},{"type":1931,"attrs":2575,"content":2576},{"order":1933},[2577,2584,2591,2598,2605,2612],{"type":1872,"content":2578},[2579],{"type":42,"attrs":2580,"content":2581},{"textAlign":118},[2582],{"text":2583,"type":513},"Wir erhalten wenige Support-Anfragen, weil beim Kauf alles klar ist.",{"type":1872,"content":2585},[2586],{"type":42,"attrs":2587,"content":2588},{"textAlign":118},[2589],{"text":2590,"type":513},"Unsere Anwendung gibt ausreichend visuelles und inhaltliches Feedback.",{"type":1872,"content":2592},[2593],{"type":42,"attrs":2594,"content":2595},{"textAlign":118},[2596],{"text":2597,"type":513},"Aus Nutzertests und Analysen wissen wir, dass beim Kauf keine Hürden entstehen, die wir mit weiterem Feedback abfangen sollten.",{"type":1872,"content":2599},[2600],{"type":42,"attrs":2601,"content":2602},{"textAlign":118},[2603],{"text":2604,"type":513},"Wir analysieren mit unseren Nutzer:innen den inneren Dialog und kennen Unsicherheiten im Kaufprozess.",{"type":1872,"content":2606},[2607],{"type":42,"attrs":2608,"content":2609},{"textAlign":118},[2610],{"text":2611,"type":513},"Wir setzen Umfragen und Usertests gezielt ein, um Brüche in der Customer Journey aufzudecken.",{"type":1872,"content":2613},[2614],{"type":42,"attrs":2615,"content":2616},{"textAlign":118},[2617,2619,2631],{"text":2618,"type":513},"Zur visuellen Unterstützung nutzen wir ",{"text":2620,"type":513,"marks":2621},"Micro Interactions",[2622],{"type":944,"attrs":2623},{"href":2624,"uuid":2625,"anchor":118,"target":1460,"linktype":31,"story":2626},"/de/customer-experience/micro-interactions","1e24e4c3-0f8c-485d-88f7-1eee40a83826",{"name":2627,"id":2628,"uuid":2625,"slug":2629,"url":2630,"full_slug":2630,"_stopResolving":81},"Motion for Emotion – Wie Micro Interactions deine Webseite oder App emotionaler machen",101808625332739,"micro-interactions","de/customer-experience/micro-interactions",{"text":2632,"type":513},", um getätigte Handlungen besser sichtbar zu machen.",{"_uid":2634,"icon":30,"text":2635,"image":2660,"theme":1784,"component":1785,"action_buttons":2662,"image_position":1787},"819c2021-51a0-420f-bd01-cb5a282a585c",{"type":39,"content":2636},[2637],{"type":42,"attrs":2638,"content":2639},{"textAlign":118},[2640,2644,2651,2655],{"text":2641,"type":513,"marks":2642},"🎓 Schon gewusst?",[2643],{"type":1134},{"text":2645,"type":513,"marks":2646}," Kennst du schon unseren kostenlosen ",[2647],{"type":2648,"attrs":2649},"textStyle",{"color":2650},"#FFFFFF",{"text":2652,"type":513,"marks":2653},"E-Mail-Kurs: 6 Schritte zum Behavior-Pattern-Experten",[2654],{"type":1134},{"text":2656,"type":513,"marks":2657},"? Lerne, wie du psychologische Verhaltensmuster erkennst und direkt im Alltag & Job einsetzen kannst.",[2658],{"type":2648,"attrs":2659},{"color":2650},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":2661},{},[2663],{"_uid":2664,"buttons":2665,"caption":2676,"component":43,"caption_position":44},"f9b306d0-d25f-4fdc-a3e6-ac43b022528e",[2666],{"_uid":2667,"icon":27,"link":2668,"text":2675,"intent":35,"component":36,"icon_position":37},"267e8fc9-95b1-4579-a354-4d73db0d747c",{"id":2669,"url":30,"linktype":31,"fieldtype":32,"cached_url":2670,"story":2671},"4ef5ed51-a3a6-4bb2-a504-9f303d15c22d","de/weiterbildung/e-mail-kurs-6-schritte-zum-behavior-pattern-experten",{"name":2672,"id":2673,"uuid":2669,"slug":2674,"url":2670,"full_slug":2670,"_stopResolving":81},"E-Mail Kurs: 6 Schritte zum Behavior Pattern Experten",62057690898070,"e-mail-kurs-6-schritte-zum-behavior-pattern-experten","Jetzt kostenlos anmelden ",{"type":39,"content":2677},[2678],{"type":42},{"_uid":2680,"text":2681,"component":1039},"8be64951-c1d2-4496-8e94-f0ff69831194",{"type":39,"content":2682},[2683,2688],{"type":932,"attrs":2684,"content":2685},{"level":934,"textAlign":118},[2686],{"text":2687,"type":513},"3 weitere Beispiele, wie uns Feedback unterstützt, und was wir daraus lernen können",{"type":932,"attrs":2689,"content":2691},{"level":2690,"textAlign":118},3,[2692],{"text":2693,"type":513},"1. Echtzeit-Feedback als Kommunikations-Support",{"_uid":2695,"size":30,"image":2696,"caption":2700,"component":1052},"38461bde-21b9-48f8-a9ec-99ca5922c99a",{"alt":2697,"src":2698,"name":30,"focus":30,"title":118,"source":30,"filename":2698,"copyright":30,"fieldtype":49,"meta_data":2699,"is_external_url":81},"iMessage Screen Apple Nachricht wird geschrieben","https://storage.googleapis.com/kk-website-assets/iviQUZ9E_imessage-beispiel-behavior-pattern-feedback-verhaltenspsychologie.png",{"alt":2697,"title":118,"source":30,"copyright":30},{"type":39,"content":2701},[2702],{"type":42,"attrs":2703,"content":2704},{"textAlign":118},[2705],{"text":2706,"type":513},"iMessage gibt beim Schreiben und Versenden kontinuierlich Feedback. ",{"_uid":2708,"text":2709,"component":1039},"d9c2faa8-20ee-43fb-8011-48a3202bf789",{"type":39,"content":2710},[2711,2725],{"type":42,"content":2712},[2713,2715,2718,2720,2723],{"text":2714,"type":513},"Möglicherweise kennst du diese Art von ",{"text":1200,"type":513,"marks":2716},[2717],{"type":1026},{"text":2719,"type":513}," aus deinem Kommunikationsalltag, aber vielleicht hast du auch Ideen, wo du direktes ",{"text":1200,"type":513,"marks":2721},[2722],{"type":1026},{"text":2724,"type":513}," innerhalb von Kommunikationsstrecken geben kannst. Bereits beim Versenden einer Nachricht ändert sich bei iMessage die Button-Farbe, anschließend wechselt nach erfolgreichem Versenden auch die Nachricht ihre Farbe, zusätzlich siehst du, wenn dein Gegenüber eine Eingabe tätigt. Denke auch an die Eingangsbestätigung: gute Anbieter übermitteln eine Eingangsbestätigung, um dir die nötige Sicherheit zu geben.",{"type":932,"attrs":2726,"content":2727},{"level":2690},[2728],{"text":2729,"type":513},"2. Feedback als Motivationstreiber",{"_uid":2731,"component":2376,"video_embed":30,"video_upload":2732},"1aa2ec9b-c5b5-48a4-b3a4-701cd686e959",{"id":2733,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":2734,"copyright":30,"fieldtype":49,"meta_data":2735,"is_external_url":51},141060711152199,"https://a.storyblok.com/f/328018/x/579aa077ae/apple-watch-beispiel-feedback.webm",{},{"_uid":2737,"text":2738,"component":1039},"7c65dde6-462b-4481-b8ab-c55864c686d9",{"type":39,"content":2739},[2740,2758,2763,2771,2786,2796,2801,2811],{"type":42,"attrs":2741,"content":2742},{"textAlign":118},[2743,2745,2751,2753,2756],{"text":2744,"type":513},"Noch ein weiteres Apple-Beispiel – die ",{"text":2746,"type":513,"marks":2747},"Apple Watch",[2748],{"type":944,"attrs":2749},{"href":2750,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.apple.com/de/watch/close-your-rings/stories/",{"text":2752,"type":513},". Die Trainingsapp der Apple Watch trackt beliebte Workouts wie Laufen, Schwimmen und hochintensives Intervalltraining einfach durch Tippen. Gleichzeitig erhältst du Echtzeit-Input, indem auf deinem Display Ringe gefüllt werden, um dir sowohl ",{"text":1200,"type":513,"marks":2754},[2755],{"type":1026},{"text":2757,"type":513}," als auch Fortschritt zu übermitteln und deine Motivation anzuheben, dich weiter zu verbessern und am Ball zu bleiben.",{"type":932,"attrs":2759,"content":2760},{"level":2690,"textAlign":118},[2761],{"text":2762,"type":513},"3. Feedback als Indikator für getätigte und kommende Handlungen",{"type":42,"attrs":2764,"content":2765},{"textAlign":118},[2766],{"type":1012,"attrs":2767},{"id":118,"alt":2768,"src":2769,"title":118,"source":30,"copyright":30,"meta_data":2770},"Eine leere Tankanzeige und ein Ampelschalter für Fußgänger","https://storage.googleapis.com/kk-website-assets/tiaorWuJ_beispiele-direktes-feedback-strassenverkehr-ampel-tankanzeige-820x461.jpg",{"alt":2768,"title":118,"source":30,"copyright":30},{"type":42,"attrs":2772,"content":2773},{"textAlign":118},[2774,2776,2779,2781,2784],{"text":2775,"type":513},"Vielleicht überlegst du dir auch, welche typische Journey Menschen mit deinem Produkt erleben und an welchen Stellen ",{"text":1200,"type":513,"marks":2777},[2778],{"type":1026},{"text":2780,"type":513}," außerdem Sinn ergeben würde. Klar ist, sobald wir eine Handlung vollziehen, erwarten wir eine Rückmeldung. So sendet uns der Knopf an der Fußgängerampel nach der Betätigung eine Rückmeldung, sodass wir nicht verunsichert an der Kreuzung verweilen oder in Eile bei Rot gehen. Auch die Tankanzeige im Auto sendet uns ",{"text":1200,"type":513,"marks":2782},[2783],{"type":1026},{"text":2785,"type":513},", um uns auf eine bald nötige Handlung aufmerksam zu machen.",{"type":42,"attrs":2787,"content":2788},{"textAlign":118},[2789,2791,2794],{"text":2790,"type":513},"An welchen Stellen könntest du auf eine bald notwendige Handlung aufmerksam machen oder nach einer Handlung besseres ",{"text":1200,"type":513,"marks":2792},[2793],{"type":1026},{"text":2795,"type":513}," geben? Frag deine Nutzer:innen zum Beispiel durch ein Mini-Survey, ob alles reibungslos gelaufen ist, oder im Kaufprozess Unsicherheiten entstanden sind. Anhand dieses Wissen kannst du mit entsprechenden Maßnahmen und Idee gegensteuern. Wie bereits erwähnt, können hier bspw. Micro Interactions weiterhelfen, um dieses Feedback zu geben.",{"type":932,"attrs":2797,"content":2798},{"level":934,"textAlign":118},[2799],{"text":2800,"type":513},"Checkout-Tipps: Mit Feedback den Kaufabschluss fördern",{"type":42,"attrs":2802,"content":2803},{"textAlign":118},[2804,2806,2809],{"text":2805,"type":513},"Dass dir und deinen Nutzer:innen gutes ",{"text":1200,"type":513,"marks":2807},[2808],{"type":1026},{"text":2810,"type":513}," im Onlineshop hilft, sollte spätestens jetzt eindeutig sein. Daher ohne große Umschweife zum Abschluss noch ein paar Checkout-Feedback-Tipps.",{"type":42,"attrs":2812,"content":2813},{"textAlign":118},[2814,2816,2819],{"text":2815,"type":513},"Wer sich im Checkout befindet, hat dein Produkt eigentlich mental bereits gekauft. Daher ist es nun dein Job, es deinen Käufern so angenehm wie möglich zu machen, damit sie mit einem guten Gefühl den Kauf abschließen können. ",{"text":1200,"type":513,"marks":2817},[2818],{"type":1026},{"text":2820,"type":513}," spielt dabei eine besondere Rolle.",{"_uid":2822,"size":30,"image":2823,"caption":2827,"component":1052},"12ef9461-73ee-4d54-92b7-b4563da2f61b",{"alt":2824,"src":2825,"name":30,"focus":30,"title":118,"source":30,"filename":2825,"copyright":30,"fieldtype":49,"meta_data":2826,"is_external_url":81},"Anmeldemaske Konto erstellen Web-Ansicht","https://storage.googleapis.com/kk-website-assets/HyqAm0TK_checkout-optimieren-conversion-rate-verhaltenspsychologie-tipps.png",{"alt":2824,"title":118,"source":30,"copyright":30},{"type":39,"content":2828},[2829],{"type":42,"attrs":2830,"content":2831},{"textAlign":118},[2832],{"text":2833,"type":513},"Eingaben der Nutzer:innen werden sofort bestätigt. ",{"_uid":2835,"text":2836,"component":1039},"64fc25c1-19fb-420a-b287-1385e7e40206",{"type":39,"content":2837},[2838,2844,2900,2909,2913,2922],{"type":42,"content":2839},[2840],{"text":2841,"type":513,"marks":2842},"Beachte daher im Checkout immer folgende Punkte:",[2843],{"type":1134},{"type":1868,"attrs":2845,"content":2846},{"tight":51},[2847,2853,2864,2870,2876,2882,2888,2894],{"type":1872,"content":2848},[2849],{"type":42,"content":2850},[2851],{"text":2852,"type":513},"Bestätige Eingaben in Formularfeldern mit grüner Farbe oder einem Haken",{"type":1872,"content":2854},[2855],{"type":42,"content":2856},[2857,2859,2862],{"text":2858,"type":513},"Markiere fehlende Informationen und weise auf Falscheingaben hin (denke über eine Inline-Validation nach, die durch ",{"text":1200,"type":513,"marks":2860},[2861],{"type":1026},{"text":2863,"type":513}," nach der Eingabe zeigt, dass die Felder korrekt ausgefüllt wurden)",{"type":1872,"content":2865},[2866],{"type":42,"content":2867},[2868],{"text":2869,"type":513},"Gib nützliche Informationen, was in den jeweiligen Feldern wie eingetragen werden muss",{"type":1872,"content":2871},[2872],{"type":42,"content":2873},[2874],{"text":2875,"type":513},"Kommuniziere, wie etwaige Passwörter gestaltet sein sollen",{"type":1872,"content":2877},[2878],{"type":42,"content":2879},[2880],{"text":2881,"type":513},"Nutze Inline Validation, um Eingaben direkt zu validieren und deinen Nutzer:innen ein gutes Gefühl bei der Eingabe zu geben",{"type":1872,"content":2883},[2884],{"type":42,"content":2885},[2886],{"text":2887,"type":513},"Fange Bedenken zur Lieferung, Rückgabe und zum Versand durch relevante Informationen ab",{"type":1872,"content":2889},[2890],{"type":42,"content":2891},[2892],{"text":2893,"type":513},"Bedanke dich für den Einkauf und weise konkret darauf hin, dass die Bestellung eingegangen ist",{"type":1872,"content":2895},[2896],{"type":42,"content":2897},[2898],{"text":2899,"type":513},"Versende eine Bestätigungs-Mail und kommuniziere dies ebenfalls im Checkout",{"type":42,"content":2901},[2902,2904,2907],{"text":2903,"type":513},"Hat dir mein Input zum Pattern ",{"text":1200,"type":513,"marks":2905},[2906],{"type":1026},{"text":2908,"type":513}," gefallen?",{"type":42,"content":2910},[2911],{"text":2912,"type":513},"Ich freue mich auch über dein Feedback 😉",{"type":42,"content":2914},[2915,2917,2918],{"text":2916,"type":513},"Viel Spaß beim Optimieren!",{"type":948},{"text":2919,"type":513,"marks":2920},"Anni",[2921],{"type":1026},{"type":42,"content":2923},[2924,2926,2927,2929,2934,2936,2942],{"text":2925,"type":513},"P.S.",{"type":948},{"text":2928,"type":513},"Du möchtest weitere Patterns kennenlernen und einsetzen? Hier geht es zur ",{"text":2930,"type":513,"marks":2931},"Behavior Pattern Bibliothek",[2932],{"type":944,"attrs":2933},{"href":1633,"uuid":118,"anchor":118,"target":118,"linktype":136},{"text":2935,"type":513},". Und hier gelangst du zum neuen ",{"text":2937,"type":513,"marks":2938},"Behavioral Science Hub",[2939],{"type":944,"attrs":2940},{"href":2941,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/behavioral-sciences-live",{"text":1420,"type":513},"Im Alltag erwarten wir täglich Feedback. Beim Drücken einer Türklinke, beim Drehen am Wasserhahn, beim Klingeln an der Nachbartür: wir erwarten eine Antwort auf unsere Handlungen. Ohne Feedback entsteht Unsicherheit. Wollen wir das? Eher nicht. Warum sollte es auf deiner Website oder in deiner App anders laufen? Erfahre, wie du mit dem Behavior Pattern Feedback die User Experience verbesserst, Sicherheit gibst und die Kaufmotivation steigerst.",{"alt":2270,"src":2945,"name":30,"focus":30,"title":2270,"source":30,"filename":2945,"copyright":30,"fieldtype":49,"meta_data":2946,"is_external_url":81},"https://storage.googleapis.com/kk-website-assets/D5Qyol7b_feedback-title-blogpost-1620x500.png",{"alt":2270,"title":2270,"source":30,"copyright":30},[2948],"96f11bed-19ae-47fb-b112-8a6655277cde",[2950,2954,2958],{"name":1483,"created_at":1484,"published_at":1485,"updated_at":1484,"id":1486,"uuid":1479,"content":2951,"slug":1490,"full_slug":1491,"sort_by_date":118,"position":1492,"tag_list":2952,"is_startpage":51,"parent_id":1494,"meta_data":118,"group_id":1495,"first_published_at":1496,"release_id":118,"lang":124,"path":118,"alternates":2953,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":1488,"component":1489},[],[],{"name":1499,"created_at":1500,"published_at":1485,"updated_at":1500,"id":1501,"uuid":1502,"content":2955,"slug":1505,"full_slug":1506,"sort_by_date":118,"position":1507,"tag_list":2956,"is_startpage":51,"parent_id":1494,"meta_data":118,"group_id":1509,"first_published_at":1496,"release_id":118,"lang":124,"path":118,"alternates":2957,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":1504,"component":1489},[],[],{"name":2213,"created_at":2214,"published_at":1485,"updated_at":2214,"id":2215,"uuid":2216,"content":2959,"slug":2219,"full_slug":2220,"sort_by_date":118,"position":2221,"tag_list":2960,"is_startpage":51,"parent_id":1494,"meta_data":118,"group_id":2223,"first_published_at":1496,"release_id":118,"lang":124,"path":118,"alternates":2961,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":2218,"component":1489},[],[],[],[2964,2967,2971],{"_uid":2965,"link":2966,"text":1518,"component":59},"763df372-0778-44fe-9669-d22d57293a24",{"id":1516,"url":1517,"linktype":31,"fieldtype":32,"cached_url":1517},{"_uid":2968,"link":2969,"text":442,"component":59},"b76ef18b-047f-4e13-a79e-1d434aa611e9",{"id":1522,"url":1523,"linktype":31,"fieldtype":32,"cached_url":1523,"story":2970},{"name":442,"id":1525,"uuid":1522,"slug":440,"url":1523,"full_slug":1523,"_stopResolving":81},{"_uid":2972,"link":2973,"text":2977,"component":59},"fcf206c6-26be-40d5-9459-7b06a9bc5f3d",{"id":2274,"url":2974,"linktype":31,"fieldtype":32,"cached_url":2974,"story":2975},"de/blog/behavior-patterns/feedback",{"name":2270,"id":2273,"uuid":2274,"slug":1179,"url":2976,"full_slug":2976,"_stopResolving":81},"de/behavior-patterns/feedback","Behavior Pattern Feedback",[2979],{"_uid":2980,"caption":30,"headline":2244,"component":1537,"subheadline":2981,"action_buttons":2991},"c9e0fb0a-1547-4486-844d-a2147f643143",{"type":39,"content":2982},[2983],{"type":42,"attrs":2984,"content":2985},{"textAlign":118},[2986,2990],{"text":2987,"type":513,"marks":2988},"Verstehe, was Menschen wirklich bewegt: ",[2989],{"type":1134},{"text":1551,"type":513},[2992],{"_uid":2993,"icon":27,"link":2994,"text":1562,"intent":35,"component":36,"icon_position":37},"7ca2a52f-7b43-4596-9ded-11a1b2419163",{"id":1556,"url":30,"linktype":31,"fieldtype":32,"cached_url":1557,"story":2995},{"name":1559,"id":1560,"uuid":1556,"slug":1561,"url":1557,"full_slug":1557,"_stopResolving":81},[],[],-450,[],"799dbf94-c720-4625-9fc3-e2d33884b1a0","2022-07-14T15:27:43.000Z",[],{"name":3004,"created_at":3005,"published_at":905,"updated_at":3006,"id":3007,"uuid":3008,"content":3009,"slug":3736,"full_slug":3737,"sort_by_date":118,"position":3760,"tag_list":3761,"is_startpage":51,"parent_id":1568,"meta_data":118,"group_id":3763,"first_published_at":3764,"release_id":118,"lang":124,"path":118,"alternates":3765,"default_full_slug":118,"translated_slugs":118},"Affektheuristik: Best Practices und konkrete Anwendung im E-Commerce","2025-10-15T16:24:13.185Z","2026-10-04T09:56:18.179Z",101809574675109,"35d27b47-e592-4f5d-bb83-95431f409e88",{"seo":3010,"_uid":3012,"body":3013,"text":3703,"image":3704,"footer":30,"header":30,"authors":3707,"category":1479,"headline":3004,"component":1480,"categories":3709,"bottom_head":3722,"breadcrumbs":3723,"seo_noindex":51,"sidebar_cta":3739,"reading_time":1563,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":3758,"additional_slot":3759,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81},{"title":3004,"plugin":911,"og_image":30,"og_title":3004,"description":3011,"twitter_image":30,"twitter_title":3004,"og_description":3011,"twitter_description":3011},"Affektheuristik im E-Commerce: Beispiele, Tipps und Best Practices verstehen und erfolgreich beim Onlineshopping einsetzen.","4b4b9928-8721-4f9f-8916-759c7dc7e6d5",[3014,3087,3101,3109,3145,3171,3180,3193,3346,3363,3377,3384,3396,3406,3422,3435,3469,3477,3517,3526],{"_uid":3015,"text":3016,"component":1039},"ae305c56-93ca-4489-86e9-9adcbadb740c",{"type":39,"content":3017},[3018,3025,3032,3039,3046,3053,3060,3067,3072,3077,3082],{"type":42,"attrs":3019,"content":3020},{"textAlign":118},[3021],{"text":3022,"type":513,"marks":3023},"Hast du zum Valentinstag noch fix Blumen und Pralinen gekauft? Oder einen Tisch im Lieblingsrestaurant gebucht?",[3024],{"type":1026},{"type":42,"attrs":3026,"content":3027},{"textAlign":118},[3028],{"text":3029,"type":513,"marks":3030},"Dann bist du möglicherweise der Affektheuristik erlegen.",[3031],{"type":1026},{"type":42,"attrs":3033,"content":3034},{"textAlign":118},[3035],{"text":3036,"type":513,"marks":3037},"Vielleicht passt der Tag nicht einmal in deinen Kalender, aber trotzdem hast du dich gekümmert.",[3038],{"type":1026},{"type":42,"attrs":3040,"content":3041},{"textAlign":118},[3042],{"text":3043,"type":513,"marks":3044},"Neben dem sozialen Druck (alle sind auf Kommando romantisch) kann es aber auch am emotionalen Trigger liegen. Denn dieser Tag rückt den Fokus auf die gemeinsame Beziehung.",[3045],{"type":1026},{"type":42,"attrs":3047,"content":3048},{"textAlign":118},[3049],{"text":3050,"type":513,"marks":3051},"Statt die Blumen aber sofort zu schenken oder spontan ins Restaurant zu gehen, wartest du auf den Valentinstag. Dieses Verhalten ist eigentlich höchst irrational, denn genauso gut könntest du irgendeinen anderen Tag, oder sogar mehrere, im Jahr wählen.",[3052],{"type":1026},{"type":42,"attrs":3054,"content":3055},{"textAlign":118},[3056],{"text":3057,"type":513,"marks":3058},"Was lernen wir also daraus?",[3059],{"type":1026},{"type":42,"attrs":3061,"content":3062},{"textAlign":118},[3063],{"text":3064,"type":513,"marks":3065},"Das Kaufverhalten und die Entscheidungsprozesse unserer User zu verstehen, und sie im richtigen Moment bestmöglich abzuholen, ist nicht nur entscheidend für den E-Commerce-Erfolg. Heuristiken zu kennen und zu nutzen, stellt eines der wesentlichen Erfolgskonzepte entlang der Konsumpsychologie dar.",[3066],{"type":1134},{"type":42,"attrs":3068,"content":3069},{"textAlign":118},[3070],{"text":3071,"type":513},"In der Regel kann man diese Heuristiken als mentale Abkürzungen betrachten, die deinen Usern helfen, ihre Probleme oder Wünsche schneller, einfacher und besser zu lösen. Entscheidungszeiten sollen verkürzt und zu viel kognitive Anstrengung vermieden werden.",{"type":42,"attrs":3073,"content":3074},{"textAlign":118},[3075],{"text":3076,"type":513},"Natürlich spielen dabei Emotionen immer eine große Rolle.",{"type":42,"attrs":3078,"content":3079},{"textAlign":118},[3080],{"text":3081,"type":513},"Daher stelle ich dir in diesem Beitrag die Affektheuristik vor und zeige dir, wie vielfältig sie auftreten und wie du sie für dein Business einsetzen kannst.",{"type":932,"attrs":3083,"content":3084},{"level":934,"textAlign":118},[3085],{"text":3086,"type":513},"Was sind Affektheuristiken? Die emotionale Urteilsheuristik",{"_uid":3088,"icon":30,"text":3089,"theme":1784,"component":1785,"action_buttons":3100},"6de04e1f-438f-4eb0-9bd5-6e36fbaeac03",{"type":39,"content":3090},[3091],{"type":42,"attrs":3092,"content":3093},{"textAlign":118},[3094,3097,3098],{"text":2307,"type":513,"marks":3095},[3096],{"type":1134},{"type":948},{"text":3099,"type":513},"Eine Affektheuristik besagt, dass Entscheidungen häufig aufgrund von Emotionen aus dem Bauch heraus getroffen werden – nicht rational aufgrund von Statistiken oder Wahrscheinlichkeiten, sondern auf Basis von Zuneigung oder Abneigung. Argumente, die eine emotionale Grundeinstellung zu einem Thema bestätigen, werden automatisch positiver assoziiert.",[],{"_uid":3102,"image":3103,"caption":3107,"component":1052},"79189380-26ce-44b0-9e48-0058bc0ea76e",{"alt":3104,"src":3105,"name":30,"focus":30,"title":118,"source":30,"filename":3105,"copyright":30,"fieldtype":49,"meta_data":3106,"is_external_url":81},"Karte Definition Affektheuristik","https://storage.googleapis.com/kk-website-assets/I74wSJyJ_AffectHeuristic_o.png",{"alt":3104,"title":118,"source":30,"copyright":30},{"type":39,"content":3108},[],{"_uid":3110,"text":3111,"component":1039},"af7ef722-6a52-43a1-8506-b50f5ff6d503",{"type":39,"content":3112},[3113,3118,3131,3140],{"type":42,"attrs":3114,"content":3115},{"textAlign":118},[3116],{"text":3117,"type":513},"Wenn du die Definition der Affektheuristik gelesen hast, fragst du dich vielleicht, worin der Unterschied zum Confirmation Bias besteht?",{"type":42,"attrs":3119,"content":3120},{"textAlign":118},[3121,3123,3129],{"text":3122,"type":513},"Beim ",{"text":3124,"type":513,"marks":3125},"Confirmation Bias (Bestätigungsfehler)",[3126],{"type":944,"attrs":3127},{"href":3128,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://de.wikipedia.org/wiki/Best%C3%A4tigungsfehler",{"text":3130,"type":513}," steht die Tendenz im Zentrum, dass wir Informationen so auswählen, dass diese unsere bestehende Überzeugung bestätigen.",{"type":42,"attrs":3132,"content":3133},{"textAlign":118},[3134,3138],{"text":3135,"type":513,"marks":3136},"Die Affektheuristik kannst du dir als kognitive Abkürzung vorstellen.",[3137],{"type":1134},{"text":3139,"type":513}," Das Ziel ist es, zügig zu einer Entscheidung zu gelangen – und unser Gehirn nicht zu sehr zu fordern. Wir möchten schließlich nicht in einer Endlosschleife Informationen gegeneinander abwägen, die wir oft nicht einmal vorliegen haben.",{"type":42,"attrs":3141,"content":3142},{"textAlign":118},[3143],{"text":3144,"type":513},"Beeinflusst durch die vorherrschenden Informationen und Gefühle wie Ängste, Sorgen oder Freuden, wählen wir also ständig das, was unserer derzeitigen emotionalen Lage entspricht. Unsere Einstellung und Entscheidung zu etwas beruht daher häufig nur auf unserer emotionalen Zu- oder Abneigung.",{"_uid":3146,"icon":30,"text":3147,"theme":1784,"component":1785,"action_buttons":3160},"c9203942-cb78-4166-9f69-ae81758e0fc6",{"type":39,"content":3148},[3149],{"type":42,"attrs":3150,"content":3151},{"textAlign":118},[3152,3155,3156,3159],{"text":2641,"type":513,"marks":3153},[3154],{"type":1134},{"text":2645,"type":513},{"text":2652,"type":513,"marks":3157},[3158],{"type":1134},{"text":2656,"type":513},[3161],{"_uid":3162,"buttons":3163,"caption":3168,"component":43,"caption_position":44},"d0786da5-7d0a-4a94-b1e4-891dc7993991",[3164],{"_uid":3165,"icon":27,"link":3166,"text":2675,"intent":35,"component":36,"icon_position":37},"3dfd0ea0-3289-4f83-9a64-3bfa1b44f01a",{"id":2669,"url":30,"linktype":31,"fieldtype":32,"cached_url":2670,"story":3167},{"name":2672,"id":2673,"uuid":2669,"slug":2674,"url":2670,"full_slug":2670,"_stopResolving":81},{"type":39,"content":3169},[3170],{"type":42},{"_uid":3172,"text":3173,"component":1039},"1ca2d52c-a851-4e6f-935f-df5a397a610e",{"type":39,"content":3174},[3175],{"type":932,"attrs":3176,"content":3177},{"level":934,"textAlign":118},[3178],{"text":3179,"type":513},"Warum es so wichtig ist, die Affektheuristik zu kennen und zu nutzen",{"_uid":3181,"size":30,"image":3182,"caption":3186,"component":1052},"308e9152-4057-4329-9b8b-5ab36fe74938",{"alt":3183,"src":3184,"name":30,"focus":30,"title":118,"source":30,"filename":3184,"copyright":30,"fieldtype":49,"meta_data":3185,"is_external_url":81},"Screenshot von dem Bleed Clothing Online Shop","https://storage.googleapis.com/kk-website-assets/UhTDlz9d_Beispiel_bleed_clothing-820x428.png",{"alt":3183,"title":118,"source":30,"copyright":30},{"type":39,"content":3187},[3188],{"type":42,"attrs":3189,"content":3190},{"textAlign":118},[3191],{"text":3192,"type":513},"Gute Onlineshops sprechen die emotionale Grundeinstellung ab der ersten Sekunde an. ",{"_uid":3194,"text":3195,"component":1039},"677d4cf9-bb93-4e5e-8bab-271beae19df1",{"type":39,"content":3196},[3197,3218,3227,3239,3246,3276,3281,3290,3302,3307,3312,3317,3334,3339],{"type":42,"attrs":3198,"content":3199},{"textAlign":118},[3200,3204,3206,3207,3211,3214],{"text":3201,"type":513,"marks":3202},"Affektheuristiken ersetzen komplexe Entscheidungsprozesse",[3203],{"type":1134},{"text":3205,"type":513},", wie z.B",{"type":948},{"text":3208,"type":513,"marks":3209},"Was denke ich darüber?",[3210],{"type":1026},{"type":948,"marks":3212},[3213],{"type":1026},{"text":3215,"type":513,"marks":3216},"Welche Informationen sollte ich mit einbeziehen?",[3217],{"type":1026},{"type":42,"attrs":3219,"content":3220},{"textAlign":118},[3221,3223],{"text":3222,"type":513},"durch eine einfache emotionale Frage: ",{"text":3224,"type":513,"marks":3225},"Wie fühle ich mich dabei?",[3226],{"type":1026},{"type":42,"attrs":3228,"content":3229},{"textAlign":118},[3230,3232,3237],{"text":3231,"type":513},"Es ist kein Geheimnis, dass wir in der Praxis auf ein ganzes ",{"text":3233,"type":513,"marks":3234},"Kompendium an Behavior Patterns",[3235],{"type":944,"attrs":3236},{"href":1633,"uuid":118,"anchor":118,"target":118,"linktype":136},{"text":3238,"type":513}," zurückgreifen, um in unseren Projekten dabei zu helfen, User auf ihren emotionalen Ebenen besser abzuholen und kundenseitig die Umsätze zu steigern.",{"type":42,"attrs":3240,"content":3241},{"textAlign":118},[3242],{"text":3243,"type":513,"marks":3244},"Die Affektheuristik ist ein gutes Mittel, um:",[3245],{"type":1134},{"type":1868,"content":3247},[3248,3255,3262,3269],{"type":1872,"content":3249},[3250],{"type":42,"attrs":3251,"content":3252},{"textAlign":118},[3253],{"text":3254,"type":513},"deine User zu überraschen",{"type":1872,"content":3256},[3257],{"type":42,"attrs":3258,"content":3259},{"textAlign":118},[3260],{"text":3261,"type":513},"Bedenken frühzeitig anzusprechen und abzufangen",{"type":1872,"content":3263},[3264],{"type":42,"attrs":3265,"content":3266},{"textAlign":118},[3267],{"text":3268,"type":513},"Voreingenommenheit aufzugreifen und Einwände zu behandeln",{"type":1872,"content":3270},[3271],{"type":42,"attrs":3272,"content":3273},{"textAlign":118},[3274],{"text":3275,"type":513},"Sehnsüchte zu spiegeln und zu erfüllen",{"type":42,"attrs":3277,"content":3278},{"textAlign":118},[3279],{"text":3280,"type":513},"Denn jede Interaktion mit deinen Kunden löst ein bestimmtes Gefühl aus – welches du im Idealfall analysiert, verstanden und innerhalb der jeweiligen Customer Journeys abgeholt und angesprochen hast.",{"type":1018,"content":3282},[3283],{"type":42,"attrs":3284,"content":3285},{"textAlign":118},[3286],{"text":3287,"type":513,"marks":3288},"„95 % aller Kaufentscheidungen werden im Grunde unterbewusst getroffen.“",[3289],{"type":1026},{"type":42,"attrs":3291,"content":3292},{"textAlign":118},[3293,3295,3301],{"text":3294,"type":513},"Zu dieser Schlussfolgerung kam auch Harvard Business School Professor Gerald Zaltman in seiner Studie ",{"text":3296,"type":513,"marks":3297},"„The Subconscious Mind of the Consumer (And How To Reach It)“",[3298],{"type":944,"attrs":3299},{"href":3300,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://hbswk.hbs.edu/item/the-subconscious-mind-of-the-consumer-and-how-to-reach-it",{"text":1420,"type":513},{"type":42,"attrs":3303,"content":3304},{"textAlign":118},[3305],{"text":3306,"type":513},"Diese Gefühle, die beim Impulskauf neuer Laufschuhe ausgelöst wurden. Und die rationale Sicherheit, mit welcher du anschließend den Einkauf deiner Frau erklärtest. Oder die Schnelligkeit, mit der wir in stereotypische Analysen verfallen.",{"type":42,"attrs":3308,"content":3309},{"textAlign":118},[3310],{"text":3311,"type":513},"Die größten unterbewussten Treiber sind unsere Emotionen, Gefühle und Einstellungen.",{"type":42,"attrs":3313,"content":3314},{"textAlign":118},[3315],{"text":3316,"type":513},"Emotionen sind das, was auch den Entscheidungsfindungsprozess deiner User maßgeblich beeinflusst. Deshalb wissen sie bereits nach wenigen Sekunden auf deiner Website, ob du ein vertrauenswürdiger Anbieter bist, bei dem sie weiter verweilen wollen.",{"type":42,"attrs":3318,"content":3319},{"textAlign":118},[3320,3324,3330],{"text":3321,"type":513,"marks":3322},"Die emotionale Grundeinstellung in Verbindung mit den jeweiligen ",[3323],{"type":1134},{"text":3325,"type":513,"marks":3326},"Limbic® Types",[3327,3329],{"type":944,"attrs":3328},{"href":2125,"uuid":118,"anchor":118,"target":118,"linktype":136},{"type":1134},{"text":3331,"type":513,"marks":3332}," deiner User zu kennen und anzusprechen, ermöglicht dir also die Chance auf einen erheblichen Performance-Vorteil.",[3333],{"type":1134},{"type":932,"attrs":3335,"content":3336},{"level":934,"textAlign":118},[3337],{"text":3338,"type":513},"Beispiele für erfolgreiche Affektheuristiken im E-Commerce",{"type":42,"attrs":3340,"content":3341},{"textAlign":118},[3342],{"text":3343,"type":513,"marks":3344},"Nachfolgend zeige ich dir einige Beispiele der Affektheuristik im E-Commerce, die du anwenden kannst, um deine User besser in ihrem Entscheidungsprozess zu unterstützen, Leichtigkeit zu schaffen oder mittels impliziter Signale anzusprechen.",[3345],{"type":1134},{"_uid":3347,"icon":30,"text":3348,"theme":1784,"component":1785,"action_buttons":3362},"efe1b40b-0f06-4a21-ba5f-e18f9390e3cf",{"type":39,"content":3349},[3350],{"type":42,"attrs":3351,"content":3352},{"textAlign":118},[3353,3355],{"text":3354,"type":513},"📺 Falls du mehr über implizite Codes wissen willst, empfehle ich dir an dieser Stelle auch unsere Reihe überzeugungsKRAFT mit der Episode: ",{"text":3356,"type":513,"marks":3357},"Kopfkino – mit „Impliziten Signalen“ mehr verkaufen.",[3358,3361],{"type":944,"attrs":3359},{"href":3360,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/konsumpsychologie/kopfkino-mit-impliziten-signalen-mehr-verkaufen.html",{"type":1779},[],{"_uid":3364,"text":3365,"component":1039},"e5b5e003-5787-4224-b0e0-6dd094a4a6cc",{"type":39,"content":3366},[3367,3372],{"type":932,"attrs":3368,"content":3369},{"level":2690,"textAlign":118},[3370],{"text":3371,"type":513},"Sehnsüchte nach Performance hervorrufen und befriedigen",{"type":42,"attrs":3373,"content":3374},{"textAlign":118},[3375],{"text":3376,"type":513},"Am folgenden Beispiel von Breuninger kannst du sehen, wie Nutzer zunächst durch das auffällige Bild mit dem Sportler geprimed werden. Durch die inhaltliche Botschaft des Visuals wird das eigentliche Produkt in einen stärkeren emotionalen Kontext gebracht – Assoziationen wie Performance und Dynamik entstehen.",{"_uid":3378,"image":3379,"caption":3382,"component":1052},"e7bc056b-f1bd-47c7-8f0b-7c845ca04b29",{"alt":118,"src":3380,"name":30,"focus":30,"title":118,"source":30,"filename":3380,"copyright":30,"fieldtype":49,"meta_data":3381,"is_external_url":81},"https://storage.googleapis.com/kk-website-assets/vedXZs5x_affektheuristik-sehnsuechte-beduerfnisse-triggern-beispiel-onlineshop.jpg",{"alt":118,"title":118,"source":30,"copyright":30},{"type":39,"content":3383},[],{"_uid":3385,"text":3386,"component":1039},"dc5f2483-2835-4540-aa48-47d86a83daf5",{"type":39,"content":3387},[3388,3392],{"type":42,"content":3389},[3390],{"text":3391,"type":513},"Hier bewegen wir uns bereits im Bereich der impliziten Codes, wo Begriffe wie Leistung oder auch Sieg, je nach Interpretationsraum, mit dem Produkt verknüpft werden.",{"type":42,"content":3393},[3394],{"text":3395,"type":513},"Sieh dir auch folgendes Beispiel einer Affektheuristik im Sportfashion-Kontext an.",{"_uid":3397,"size":30,"image":3398,"caption":3402,"component":1052},"be0d8630-fc1e-485e-8fd5-3b9d6796b99d",{"alt":3399,"src":3400,"name":30,"focus":30,"title":118,"source":30,"filename":3400,"copyright":30,"fieldtype":49,"meta_data":3401,"is_external_url":81},"affektheuristiken-beispiel-onlineshop-sehnsucht-nach-leistung","https://storage.googleapis.com/kk-website-assets/8fAwRzQu_affektheuristiken-beispiel-onlineshop-sehnsucht-nach-leistung.jpg",{"alt":3399,"title":118,"source":30,"copyright":30},{"type":39,"content":3403},[3404],{"type":42,"attrs":3405},{"textAlign":118},{"_uid":3407,"text":3408,"component":1039},"34be519c-b939-4f25-a0f4-d65bf5678dc2",{"type":39,"content":3409},[3410,3418],{"type":42,"content":3411},[3412,3414],{"text":3413,"type":513},"Hier verschmelzen Bild und Claim wunderbar zu einer positiv aufgeladenen Botschaft – ",{"text":3415,"type":513,"marks":3416},"So weich war Beton noch nie.",[3417],{"type":1026},{"type":42,"content":3419},[3420],{"text":3421,"type":513},"Automatisch entstehen Assoziationen wie schwerelos, leicht, federnd, gleitend, dynamisch etc. Weitere Behavior Patterns, die hier eine Rolle spielen, sind Value, Order and Harmony und Emotional Resonance.",{"_uid":3423,"size":30,"image":3424,"caption":3428,"component":1052},"01ac0e60-ebfe-4df3-9d9b-54da071139af",{"alt":3425,"src":3426,"name":30,"focus":30,"title":118,"source":30,"filename":3426,"copyright":30,"fieldtype":49,"meta_data":3427,"is_external_url":81},"Beispiel eines Advanced Gaming Laptops bei Mifcom","https://storage.googleapis.com/kk-website-assets/N5UBZbuB_Beispiel_Mifcom-1024x332.png",{"alt":3425,"title":118,"source":30,"copyright":30},{"type":39,"content":3429},[3430],{"type":42,"attrs":3431,"content":3432},{"textAlign":118},[3433],{"text":3434,"type":513},"Kognitive Erleichterung durch eine Affektheuristik kann im E-Commerce auch durch die Anwendung von Produktkategorien in Verbindung mit weiteren Performance-Triggern geschaffen werden.",{"_uid":3436,"text":3437,"component":1039},"c853874c-50f9-48ff-b91f-c1bbab39265e",{"type":39,"content":3438},[3439,3445,3457,3462],{"type":42,"content":3440},[3441],{"text":3442,"type":513,"marks":3443},"Auch im Kontext von Hardware und Software-Performance kannst du eine Affektheuristik nutzen, um Erleichterung zu schaffen.",[3444],{"type":1134},{"type":42,"content":3446},[3447,3449,3455],{"text":3448,"type":513},"Die Einteilung in die Kategorie „Advanced Gaming Laptops“ ist meine erste Abkürzung – ",{"text":3450,"type":513,"marks":3451},"Kognitive Leichtigkeit",[3452],{"type":944,"attrs":3453},{"href":3454,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/konsumpsychologie/hirn-aus-shopping-an-mehr-konversion-durch-kognitive-leichtigkeit.html",{"text":3456,"type":513},". Kategorien wie Entry Gaming Laptop, Advanced Gaming Laptop und High-End Gaming Laptops verorten bereits Preise und Leistungsniveau. Die dunkle Optik gepaart mit den Lichteffekten erzeugt Dynamik und das Gefühl von Power (Implicit Signals). Die Logos der Hersteller unterstützen die Glaubwürdigkeit des Leistungsversprechens.",{"type":932,"attrs":3458,"content":3459},{"level":2690},[3460],{"text":3461,"type":513},"Grundeinstellungen triggern und umkehren",{"type":42,"content":3463},[3464,3466,3467],{"text":3465,"type":513},"Auch stereotypische Annahmen kannst du gezielt triggern und sogar umkehren.",{"type":948},{"text":3468,"type":513},"In dem Video auf der Startseite von Blacksocks sahen Nutzer zunächst die Zielgruppe, die auf den ersten Blick mit der Seite assoziiert werden: geradlinige, angepasste Anzugträger.",{"_uid":3470,"image":3471,"caption":3475,"component":1052},"c4795f93-182c-4173-80ff-abf49fd327cd",{"alt":3472,"src":3473,"name":30,"focus":30,"title":118,"source":30,"filename":3473,"copyright":30,"fieldtype":49,"meta_data":3474,"is_external_url":81},"beispiel-affektheuristik-grundeinstellungen-erkennen-und-umkehren-beispiel-shop","https://storage.googleapis.com/kk-website-assets/4ol29n6D_beispiel-affektheuristik-grundeinstellungen-erkennen-und-umkehren-beispiel-shop.jpg",{"alt":3472,"title":118,"source":30,"copyright":30},{"type":39,"content":3476},[],{"_uid":3478,"text":3479,"component":1039},"b9288985-cab6-4e17-968f-220bc36a3d15",{"type":39,"content":3480},[3481,3512],{"type":42,"attrs":3482,"content":3483},{"textAlign":118},[3484,3486,3498,3499,3511],{"text":3485,"type":513},"Der Mann, der die Rolltreppe herunterrutscht, vermittelt jedoch Spaß und zeigt, dass Blacksocks locker und innovativ ist und den Mann versteht, so wie er ist – ein schönes Beispiel für Affektheuristiken im Fashion E-Commerce, welches durch Bild und Textsprache hervorgerufen wird. Weitere Pattern, die hier zum Einsatz kommen sind u.a. ",{"text":3487,"type":513,"marks":3488},"Inner Dialog",[3489],{"type":944,"attrs":3490},{"href":3491,"uuid":3492,"anchor":118,"target":1460,"linktype":31,"story":3493},"/de/behavior-patterns/inner-dialogue","ed22a63e-d846-4bf2-b5d1-80dee8d970b8",{"name":3494,"id":3495,"uuid":3492,"slug":3496,"url":3497,"full_slug":3497,"_stopResolving":81},"Inner Dialogue: Gedankengänge von Menschen verstehen und mehr Kunden gewinnen",101808377942497,"inner-dialogue","de/behavior-patterns/inner-dialogue",{"text":1142,"type":513},{"text":3500,"type":513,"marks":3501},"Breaking Rules",[3502],{"type":944,"attrs":3503},{"href":3504,"uuid":3505,"anchor":118,"target":1460,"linktype":31,"story":3506},"/de/behavior-patterns/breaking-rules","1a3ded45-24d8-4e21-8f99-afd8922c8b8a",{"name":3507,"id":3508,"uuid":3505,"slug":3509,"url":3510,"full_slug":3510,"_stopResolving":81},"Regeln brechen, herausstechen – mit “Breaking Rules“",101808121491459,"breaking-rules","de/behavior-patterns/breaking-rules",{"text":1420,"type":513},{"type":932,"attrs":3513,"content":3514},{"level":2690,"textAlign":118},[3515],{"text":3516,"type":513},"Ängste ansprechen und lösen",{"_uid":3518,"size":3519,"image":3520,"caption":3524,"component":1052},"aee1757b-3e8b-4bb1-8b3d-05a39a304b91","half",{"alt":3521,"src":3522,"name":30,"focus":30,"title":118,"source":30,"filename":3522,"copyright":30,"fieldtype":49,"meta_data":3523,"is_external_url":81},"beispiel-affektheuristik-tourismusbranche","https://storage.googleapis.com/kk-website-assets/4Geqb36D_beispiel-affektheuristik-tourismusbranche.jpg",{"alt":3521,"title":118,"source":30,"copyright":30},{"type":39,"content":3525},[],{"_uid":3527,"text":3528,"component":1039},"0989cb3e-ab7c-4405-bf67-567145087eee",{"type":39,"content":3529},[3530,3535,3573,3578,3583,3620,3625,3630,3637,3642,3647,3652,3657,3662,3667,3672,3677,3693,3698],{"type":42,"attrs":3531,"content":3532},{"textAlign":118},[3533],{"text":3534,"type":513},"Die in diesem Beispiel geschilderten Szenarien sind echt, man hat aber kaum eine Chance, die Wahrscheinlichkeit überhaupt einschätzen zu können. Gleichzeitig kann man sich in jede Situation gut reindenken, was sie für einen selbst realistisch(er) erscheinen lässt.",{"type":42,"attrs":3536,"content":3537},{"textAlign":118},[3538,3540,3546,3547,3559,3560,3572],{"text":3539,"type":513},"Der Aufpreis für den Seelenfrieden ist dann gut angelegtes Geld (Kognitive Dissonanz). Weitere Behavior Pattern, die hier zum Einsatz kommen sind u.a. ",{"text":3541,"type":513,"marks":3542},"Loss Aversion",[3543],{"type":944,"attrs":3544},{"href":3545,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/theorie/4-bewaehrte-psychologische-effekte-fuer-dein-marketing.html",{"text":1136,"type":513},{"text":3548,"type":513,"marks":3549},"Zero-Risk Bias",[3550],{"type":944,"attrs":3551},{"href":3552,"uuid":3553,"anchor":118,"target":1460,"linktype":31,"story":3554},"/de/behavior-patterns/zero-risk-bias","c4513b37-f6cb-4f4e-8ad8-0033ef8005c5",{"name":3555,"id":3556,"uuid":3553,"slug":3557,"url":3558,"full_slug":3558,"_stopResolving":81},"Zero-Risk Bias: Das Risiko minimieren, um Kunden zu motivieren",101808345571803,"zero-risk-bias","de/behavior-patterns/zero-risk-bias",{"text":1142,"type":513},{"text":3561,"type":513,"marks":3562},"Reason Why",[3563],{"type":944,"attrs":3564},{"href":3565,"uuid":3566,"anchor":118,"target":1460,"linktype":31,"story":3567},"/de/behavior-patterns/behavior-pattern-reason-why","93314540-5093-4cf4-8fc5-82b9a4e460c0",{"name":3568,"id":3569,"uuid":3566,"slug":3570,"url":3571,"full_slug":3571,"_stopResolving":81},"Nachgewiesen: Mit dem “Reason Why” werden Menschen überzeugt",101808084516861,"behavior-pattern-reason-why","de/behavior-patterns/behavior-pattern-reason-why",{"text":1420,"type":513},{"type":42,"attrs":3574,"content":3575},{"textAlign":118},[3576],{"text":3577,"type":513},"Insbesondere im Travel-Segment, aber auch im allgemeinen Onlineshopping wird diese Methode häufig genutzt, um sowohl die Kundenzufriedenheit („Gut, dass mir nichts passiert“, „Hier fühle ich mich sicher“) als auch Upsell-Potenzial besser auszuschöpfen.",{"type":932,"attrs":3579,"content":3580},{"level":934,"textAlign":118},[3581],{"text":3582,"type":513},"Konsum im Affekt? Was du jetzt tun oder dich fragen kannst:",{"type":1868,"content":3584},[3585,3592,3599,3606,3613],{"type":1872,"content":3586},[3587],{"type":42,"attrs":3588,"content":3589},{"textAlign":118},[3590],{"text":3591,"type":513},"Frage dich, an welchen Stellen du Inhalte emotional stärker aufladen kannst.",{"type":1872,"content":3593},[3594],{"type":42,"attrs":3595,"content":3596},{"textAlign":118},[3597],{"text":3598,"type":513},"Finde heraus, was bspw. Visuals oder einzelne Abbildungen im Kopf deiner Zielgruppen auslösen.",{"type":1872,"content":3600},[3601],{"type":42,"attrs":3602,"content":3603},{"textAlign":118},[3604],{"text":3605,"type":513},"Welche Gefühle und Assoziationen möchtest du entstehen lassen und welche Inhalte können diese stärker hervorrufen?",{"type":1872,"content":3607},[3608],{"type":42,"attrs":3609,"content":3610},{"textAlign":118},[3611],{"text":3612,"type":513},"Welches Wording solltest du anwenden, um mögliche Affektheuristiken und dominante Einstellungen im Kopf deiner User anzusprechen?",{"type":1872,"content":3614},[3615],{"type":42,"attrs":3616,"content":3617},{"textAlign":118},[3618],{"text":3619,"type":513},"An welchen Punkten kannst du die angestrebte kognitive Leichtigkeit deiner User verbessern, z.B. durch bestimmte Kategorien?",{"type":932,"attrs":3621,"content":3622},{"level":934,"textAlign":118},[3623],{"text":3624,"type":513},"Bonus: Affektheuristiken im Management",{"type":42,"attrs":3626,"content":3627},{"textAlign":118},[3628],{"text":3629,"type":513},"Du bist sicherlich nicht grundlos bis zum Ende drangeblieben. Vielleicht überlegst du auch bereits, wie du die ein oder andere Optimierung intern vorantreibst.",{"type":42,"attrs":3631,"content":3632},{"textAlign":118},[3633],{"text":3634,"type":513,"marks":3635},"Den Mehrwert, Affektheuristiken zu kennen und einzusetzen, hast du idealerweise etwas besser verstanden – aber was ist eigentlich mit deinen eigenen oder den Affektheuristiken deiner Stakeholder?",[3636],{"type":1134},{"type":42,"attrs":3638,"content":3639},{"textAlign":118},[3640],{"text":3641,"type":513},"Denn Affektheuristiken führen täglich auch zu unternehmerischen Herausforderungen. Vor allem dann, wenn die eigene emotionale Komponente zu einem Entscheidungs- oder Schlussfolgerungsfehler führt.",{"type":42,"attrs":3643,"content":3644},{"textAlign":118},[3645],{"text":3646,"type":513},"Wenn Stakeholder oder Entscheider in Führungspositionen wichtige Business-Entscheidungen treffen sollen, kann es auch vorkommen, dass dies nicht auf Basis von Logik oder Vernunft, sondern auf Grundlage von Emotionen geschieht.",{"type":42,"attrs":3648,"content":3649},{"textAlign":118},[3650],{"text":3651,"type":513},"Insbesondere durch Stress, Zeitdruck, Müdigkeit oder zu viel Workload können wir dazu neigen, unsere eigene kognitive Leichtigkeit in den Vordergrund zu stellen. Wir überschätzen unser Urteilsvermögen und wählen nur zu gerne den einfachsten oder kürzesten Weg, um das „Problem“ zu lösen. Sobald wir also nicht genügend kognitive Ressourcen haben, ist es immer schwierig, eine gut durchdachte Entscheidung zu treffen.",{"type":42,"attrs":3653,"content":3654},{"textAlign":118},[3655],{"text":3656,"type":513},"Nimm dir also Zeit, sowohl eigene als auch externe Entscheidungen auf Affektheuristiken zu prüfen.",{"type":42,"attrs":3658,"content":3659},{"textAlign":118},[3660],{"text":3661,"type":513},"Hast du gerade einfach nur den kürzesten Weg gewählt oder etwas länger nachgedacht, um zu deiner Schlussfolgerung zu gelangen?",{"type":42,"attrs":3663,"content":3664},{"textAlign":118},[3665],{"text":3666,"type":513},"Welche Affektheuristiken treiben sich im Management umher?",{"type":42,"attrs":3668,"content":3669},{"textAlign":118},[3670],{"text":3671,"type":513},"Ist es der „Testing ist mir zu aufwendig“ oder der „Dafür haben wir keine Zeit“ Affekt?",{"type":42,"attrs":3673,"content":3674},{"textAlign":118},[3675],{"text":3676,"type":513},"Nimm dir Zeit, deine Argumente zusammenzutragen und scheue dich nicht, darauf hinzuweisen, wenn du überzeugt bist, dass gerade Entscheidungen zu schnell getroffen werden.",{"type":42,"attrs":3678,"content":3679},{"textAlign":118},[3680,3682,3691],{"text":3681,"type":513},"In unserem ",{"text":3683,"type":513,"marks":3684},"Ambassador-Programm",[3685],{"type":944,"attrs":3686},{"href":3687,"uuid":389,"anchor":118,"target":1460,"linktype":31,"story":3688},"/de/growth-ambassador-community",{"name":391,"id":3689,"uuid":389,"slug":3690,"url":390,"full_slug":390,"_stopResolving":81},62086251701816,"growth-ambassador-community",{"text":3692,"type":513}," kannst du dich mit einer breiten Community austauschen und herausfinden, wie man auch interne Experimentation- oder Optimierungs-Blockaden besser lösen kann.",{"type":42,"attrs":3694,"content":3695},{"textAlign":118},[3696],{"text":3697,"type":513},"Viel Spaß beim Optimieren.",{"type":42,"attrs":3699,"content":3700},{"textAlign":118},[3701],{"text":3702,"type":513},"René","Beispiele für Affektheuristiken und wie sie uns beeinflussen. Entscheidungsprozesse kennen und erfolgreich in der Konsumpsychologie einsetzen.",{"alt":3004,"src":3705,"name":30,"focus":30,"title":3004,"source":30,"filename":3705,"copyright":30,"fieldtype":49,"meta_data":3706,"is_external_url":81},"https://storage.googleapis.com/kk-website-assets/-QWqYmR-_affect-heuristic-title-blogpost-1620x500.png",{"alt":3004,"title":3004,"source":30,"copyright":30},[3708],"eb18cc23-bc94-4820-9e20-d22898340722",[3710,3714,3718],{"name":1483,"created_at":1484,"published_at":1485,"updated_at":1484,"id":1486,"uuid":1479,"content":3711,"slug":1490,"full_slug":1491,"sort_by_date":118,"position":1492,"tag_list":3712,"is_startpage":51,"parent_id":1494,"meta_data":118,"group_id":1495,"first_published_at":1496,"release_id":118,"lang":124,"path":118,"alternates":3713,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":1488,"component":1489},[],[],{"name":1499,"created_at":1500,"published_at":1485,"updated_at":1500,"id":1501,"uuid":1502,"content":3715,"slug":1505,"full_slug":1506,"sort_by_date":118,"position":1507,"tag_list":3716,"is_startpage":51,"parent_id":1494,"meta_data":118,"group_id":1509,"first_published_at":1496,"release_id":118,"lang":124,"path":118,"alternates":3717,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":1504,"component":1489},[],[],{"name":2213,"created_at":2214,"published_at":1485,"updated_at":2214,"id":2215,"uuid":2216,"content":3719,"slug":2219,"full_slug":2220,"sort_by_date":118,"position":2221,"tag_list":3720,"is_startpage":51,"parent_id":1494,"meta_data":118,"group_id":2223,"first_published_at":1496,"release_id":118,"lang":124,"path":118,"alternates":3721,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":2218,"component":1489},[],[],[],[3724,3727,3731],{"_uid":3725,"link":3726,"text":1518,"component":59},"b6f14bb8-93c7-48b0-8dcc-77cda255b86f",{"id":1516,"url":1517,"linktype":31,"fieldtype":32,"cached_url":1517},{"_uid":3728,"link":3729,"text":442,"component":59},"1f7f6e84-7804-4e66-8ad3-034c834551e5",{"id":1522,"url":1523,"linktype":31,"fieldtype":32,"cached_url":1523,"story":3730},{"name":442,"id":1525,"uuid":1522,"slug":440,"url":1523,"full_slug":1523,"_stopResolving":81},{"_uid":3732,"link":3733,"text":3738,"component":59},"5f110072-7672-47b4-96a8-50fb7777f6b3",{"id":3008,"url":3734,"linktype":31,"fieldtype":32,"cached_url":3734,"story":3735},"de/blog/behavior-patterns/affektheuristik",{"name":3004,"id":3007,"uuid":3008,"slug":3736,"url":3737,"full_slug":3737,"_stopResolving":81},"affektheuristik","de/behavior-patterns/affektheuristik","Affektheuristik",[3740],{"_uid":3741,"caption":30,"headline":2244,"component":1537,"subheadline":3742,"action_buttons":3752},"eb1381ff-8b25-4247-bff1-3141560b19e0",{"type":39,"content":3743},[3744],{"type":42,"attrs":3745,"content":3746},{"textAlign":118},[3747,3751],{"text":3748,"type":513,"marks":3749},"Verstehe, was Menschen bewegt: ",[3750],{"type":1134},{"text":1551,"type":513},[3753],{"_uid":3754,"icon":27,"link":3755,"text":3757,"intent":35,"component":36,"icon_position":37},"deffe644-b7ee-412e-8ba2-8b80facd63a7",{"id":1556,"url":30,"linktype":31,"fieldtype":32,"cached_url":1557,"story":3756},{"name":1559,"id":1560,"uuid":1556,"slug":1561,"url":1557,"full_slug":1557,"_stopResolving":81},"Jetzt anmelden & lernen",[],[],-440,[3762],"Bestätigungsfehler / Confirmation Bias (Behavior Pattern)","11b02585-ba45-4714-8667-879db03865d2","2022-02-14T10:30:41.000Z",[],48,1791547821451]