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Abhängigkeiten zwischen den Kanälen sind jetzt sichtbar und planbar.","Personalisierung über alle Kanäle mit einem gemeinsamen Plan.","Lebensmittelhandel","pro Kanal als Startpunkt","3 Segmente",{"_uid":1698,"link":1699,"logo":1706,"text":1711,"client":1708,"service":65,"headline":1712,"industry":1713,"component":1556,"kpi_label":1714,"kpi_value":1715,"reading_time":1586},"7e0b3c5a-9d2f-4b8e-a1c6-e04f5d2b8a91",{"id":1700,"url":30,"linktype":31,"fieldtype":32,"cached_url":1701,"story":1702},"32656445-665d-4357-9ac8-dcd736831473","de/case-studies/case-study-eon-personalisierung",{"name":1703,"id":1704,"uuid":1700,"slug":1705,"url":1701,"full_slug":1701,"_stopResolving":81},"Case Study E.ON - Personalisierung",228348706549893,"case-study-eon-personalisierung",{"id":1707,"alt":1708,"name":30,"focus":30,"title":1708,"source":30,"filename":1709,"copyright":30,"fieldtype":49,"meta_data":1710,"is_external_url":51},23160222,"E.ON","https://a.storyblok.com/f/328018/255x128/eb2f094070/e-on.png",{},"Ein Assessment über neun Handlungsfelder und eine Bewertung von vier Journey-Streams zeigten, wo sich Personalisierung lohnt. Daraus entstand eine Roadmap in fünf Phasen.","Strom ist nicht einfach Strom.","Energie","statt einer Ansprache für alle","3 Kundentypen",{"_uid":1717,"link":1718,"text":1725,"client":1726,"service":1727,"headline":1728,"industry":1567,"component":1556,"kpi_label":1729,"kpi_value":1730,"anonymized":81,"reading_time":668},"d4f7b9c3-5e0a-4f4d-8b6c-8a1d3e9f0b04",{"id":1719,"url":30,"linktype":31,"fieldtype":32,"cached_url":1720,"story":1721},"9a609991-c24e-4d0c-9cde-2e33954180a4","de/case-studies/case-study-kampagnen-pretest",{"name":1722,"id":1723,"uuid":1719,"slug":1724,"url":1720,"full_slug":1720,"_stopResolving":81},"Case Study Kampagnen-Pretest Technikhändler (anonym)",228119354414932,"case-study-kampagnen-pretest","Motive und Botschaften einer großen Imagekampagne wurden vorab mit der Zielgruppe verglichen, auch zwischen Märkten.","Online-Händler für Technik","Online-Marketing","Erst im Panel testen, dann die Kampagne ausspielen.","Kaufinteresse durch das stärkere Motiv","+6,7 %",{"_uid":1732,"link":1733,"logo":1740,"text":1742,"client":1290,"service":1743,"headline":1744,"industry":273,"component":1556,"kpi_label":1745,"kpi_value":1746,"reading_time":1747},"62600d35-7c45-4074-be6b-f1479f6d96b0",{"id":1734,"url":30,"linktype":31,"fieldtype":32,"cached_url":1735,"story":1736},"c8945c95-2e71-4646-9aa0-6e7a2e874bda","de/innovation-management/design-sprints",{"name":1737,"id":1738,"uuid":1734,"slug":1739,"url":1735,"full_slug":1735,"_stopResolving":81},"Warum innovative Unternehmen mit regelmäßigen Design Sprints einfach bessere Resultate erzielen – am Beispiel von O₂ Telefónica",101810159444710,"design-sprints",{"id":1461,"alt":1290,"name":30,"focus":30,"title":1290,"source":30,"filename":1463,"copyright":30,"fieldtype":49,"meta_data":1741,"is_external_url":51},{},"Alignment, Lösungsideen, Prototyp und User Lab in einem Sprint. Entschieden wird auf Basis von Beobachtung statt Meinung.","Design Sprints","In vier Tagen von der Idee zum Feedback echter Kunden.","vom Problem zum getesteten Prototyp","4 Tage","13",1791547784067]