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Es fehlen Informationen was ihn erwartet.",{"type":42,"content":1909},[1910],{"text":1911,"type":513},"Ohne diese Informationen sieht der Besucher keinen Grund den Newsletter zu abonnieren.",{"type":42,"content":1913},[1914],{"text":1915,"type":513},"Ergo: Leider kein Klick.",{"type":42,"content":1917},[1918],{"text":1919,"type":513},"Eine überarbeitete Variante dieser Seite, mit dem Ziel die Newsletter Opt-Ins zu erhöhen, sah dann wie folgt aus:",{"_uid":1921,"image":1922,"caption":1926,"component":1895},"dd1345ad-c562-4ba9-83dc-c984da3fddef",{"alt":1923,"src":1924,"name":30,"focus":30,"title":118,"source":30,"filename":1924,"copyright":30,"fieldtype":49,"meta_data":1925,"is_external_url":81},"gtm_variante","https://storage.googleapis.com/kk-website-assets/NAfIriQh_gtm_variante1-610x747.jpg",{"alt":1923,"title":118,"source":30,"copyright":30},{"type":39,"content":1927},[1928],{"type":42,"content":1929},[1930],{"text":1931,"type":513},"Im Vergleich zur Control wurde Headline, Bilderwelt und Produktvorschau angepasst.",{"_uid":1933,"text":1934,"component":1882},"7971e246-4b67-4171-9079-ecf0a94c77e5",{"type":39,"content":1935},[1936,1941,1946,1951,1956,1963,1968,1990],{"type":42,"attrs":1937,"content":1938},{"textAlign":118},[1939],{"text":1940,"type":513},"Die Headline erzeugt einen echten Mehrwert (“Verkaufen Sie wie Steve Jobs!”) was noch durch das Foto unterstützt wird. Zusätzlich erzeugt die Abbildung des PDFs Relevanz.",{"type":42,"attrs":1942,"content":1943},{"textAlign":118},[1944],{"text":1945,"type":513},"Der Nutzer weiß, was er bekommt.",{"type":42,"attrs":1947,"content":1948},{"textAlign":118},[1949],{"text":1950,"type":513},"Der eigentlich Knackpunkt ist aber die Visualisierung der Incentives am Ende des Formulars. 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