[{"data":1,"prerenderedAt":1809},["ShallowReactive",2],{"story:de:de/branchen/banking-finance":3,"icon:phone":1803,"icon:envelope":1804,"icon:linked-in":1805,"icon:cross":1806,"icon:":30,"icon:check":1807,"icon:chevron-right":1808},[4,901],{"story":5,"cv":720,"rels":721,"links":893},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":713,"full_slug":714,"sort_by_date":118,"position":715,"tag_list":716,"is_startpage":81,"parent_id":121,"meta_data":118,"group_id":717,"first_published_at":718,"release_id":118,"lang":124,"path":118,"alternates":719,"default_full_slug":118,"translated_slugs":118},"Settings","2025-02-26T17:11:48.854Z","2025-12-11T08:40:21.040Z","2025-12-11T08:40:21.063Z",632563359,"83ad7de7-b46f-48d7-9edc-3d89061e3d4f",{"_uid":13,"footer":14,"header":126,"component":499,"blog_read_more":500,"error_page_body":501,"error_page_head":671,"blog_author_head":687,"blog_bottom_head":701,"blog_sidebar_cta":702,"error_page_title":679,"blog_reading_time":703,"blog_bottom_buttons":704,"error_page_subtitle":685,"blog_meta_label_author":709,"blog_table_of_contents":710,"blog_meta_label_reading_time":711,"blog_meta_label_reading_minutes":712},"95ccfc97-3659-4608-8990-0248adfa1881",{"name":15,"created_at":7,"published_at":16,"updated_at":17,"id":18,"uuid":19,"content":20,"slug":116,"full_slug":117,"sort_by_date":118,"position":119,"tag_list":120,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":122,"first_published_at":123,"release_id":118,"lang":124,"path":118,"alternates":125,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Footer","2026-10-07T08:04:25.947Z","2026-10-07T08:04:25.973Z",632563360,"f91caf23-4392-4247-a497-5a33b5f8b0e2",{"cta":21,"_uid":45,"logo":46,"links":52,"component":82,"copyright":83,"logo_link":84,"legal_links":87},[22],{"_uid":23,"buttons":24,"caption":38,"component":43,"caption_position":44},"647620f2-206f-41a8-a066-1a9bcfafbedc",[25],{"_uid":26,"icon":27,"link":28,"text":34,"intent":35,"component":36,"icon_position":37},"290b992e-f2fa-47b9-805d-e59ebaab0660","chevron-right",{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},"dda7b895-91ef-4e7f-a501-501bafa8bc2b","","story","multilink","de/newsletter","Know-how ins Postfach","primary","util-button","leading",{"type":39,"content":40},"doc",[41],{"type":42},"paragraph","item-action-buttons","center","63d8b1e8-ed60-47da-be57-40b9eed794a0",{"id":47,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":48,"copyright":30,"fieldtype":49,"meta_data":50,"is_external_url":51},22764167,"https://a.storyblok.com/f/328018/236x25/9dd018f217/logo-bk.svg","asset",{},false,[53,60,66,72],{"_uid":54,"link":55,"text":58,"component":59},"31741abf-7693-4e4f-9502-d2c322e40b4f",{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},"ceb695b8-32ca-4bcc-b418-0148c2a00dc8","de/conversion-optimierung","Conversion-Optimierung","util-link",{"_uid":61,"link":62,"text":65,"type":30,"component":59},"e0155237-ab2f-4584-8cd8-2bfd210973c1",{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},"5df5215d-7c85-44aa-a463-137a895ed5f2","de/personalisierung","Personalisierung",{"_uid":67,"link":68,"text":71,"component":59},"2fc5d177-de04-4a95-b66f-83dd15c604e7",{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},"8c7b080c-9822-4a6e-ac1a-d3ac1930d644","de/kontakt","Kontakt",{"_uid":73,"link":74,"text":78,"component":59},"a84a6018-72c7-403e-a16d-9033ec862d46",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":77},"d678066e-5183-42ca-9740-53aef05840bc","de/ueber-uns/karriere",{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Karriere",61774610481128,"karriere",true,"core-footer","© 2026 konversionsKRAFT AG",{"id":85,"url":30,"linktype":31,"fieldtype":32,"cached_url":86},"f74c775f-6663-471d-8909-a2c89001a39f","de/",[88,94,100,106,112],{"_uid":89,"link":90,"text":93,"component":59},"de414811-3677-47d5-9976-0b0ffcbf33cb",{"id":91,"url":30,"linktype":31,"fieldtype":32,"cached_url":92},"ff78948e-62fc-4366-bb99-35a4e445f7b7","de/datenschutzerklaerung","Datenschutz",{"_uid":95,"link":96,"text":99,"component":59},"61a55edc-2e44-4c34-85ee-592092d40fff",{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},"db985f58-3c1f-4682-a22c-1e309a879bfc","de/allgemeine-geschaeftsbedingungen","AGB",{"_uid":101,"link":102,"text":105,"component":59},"9dd6dd9c-8099-46cb-94eb-7a2eff25cafb",{"id":103,"url":30,"linktype":31,"fieldtype":32,"cached_url":104},"8844a87b-92ca-4340-ad83-45623ec51d28","de/impressum","Impressum",{"_uid":107,"link":108,"text":111,"component":59},"1c9552b5-81f7-49e0-b7c7-7f78e48fe757",{"id":109,"url":30,"linktype":31,"fieldtype":32,"cached_url":110},"c180fc5b-1552-4f9a-8096-7522c2fc74b8","de/barrierefreiheitserklaerung","Barrierefreiheitserklärung",{"_uid":113,"link":114,"text":115,"component":59},"7c9e9042-51c1-4e2d-b44e-43b819a28273",{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},"Cookies","footer","de/_settings/footer",null,-30,[],632563353,"265f0d28-1033-4059-a49d-3cbad3c63dd2","2025-05-05T09:35:19.813Z","default",[],{"name":127,"created_at":7,"published_at":128,"updated_at":129,"id":130,"uuid":131,"content":132,"slug":492,"full_slug":493,"sort_by_date":118,"position":494,"tag_list":495,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":496,"first_published_at":497,"release_id":118,"lang":124,"path":118,"alternates":498,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Header","2026-10-07T11:10:10.189Z","2026-10-07T11:10:10.205Z",632563358,"2f01a7ab-082d-45e9-adbe-b223c4ba9feb",{"_uid":133,"link":134,"logo":137,"links":141,"buttons":487,"component":491},"5ff93704-f742-47ed-92db-e5b13f03564b",{"id":30,"url":135,"linktype":136,"fieldtype":32,"cached_url":135},"https://www.konversionskraft.de","url",{"id":138,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":139,"copyright":30,"fieldtype":49,"meta_data":140,"is_external_url":51},21395391,"https://a.storyblok.com/f/328018/300x31/362acdb1c8/kk-logo-white.svg",{},[142,190,244,293,432,443],{"_uid":143,"link":144,"links":147,"title":188,"component":189},"b2cf1eaa-6274-4de9-bf12-eec7e5df59f9",{"id":145,"url":30,"linktype":31,"fieldtype":32,"cached_url":146},"147973fb-7b43-4d6d-a404-ab2c0678fbc2","de/loesungen/",[148,153,158,164,170,176,182],{"_uid":149,"link":150,"text":58,"component":59},"3a7093f2-25df-4ed5-b335-805febe74512",{"id":151,"url":30,"linktype":31,"fieldtype":32,"cached_url":152},"c9021c39-1839-49c7-98c4-4014de8cfe28","de/loesungen/conversion-optimierung",{"_uid":154,"link":155,"text":65,"component":59},"159678a7-7dd0-460b-b9d9-8741afdc2b23",{"id":156,"url":30,"linktype":31,"fieldtype":32,"cached_url":157},"3f593847-2edc-4128-9330-e5bd0c0cdeb8","de/loesungen/personalisierung-ueberblick",{"_uid":159,"link":160,"text":163,"component":59},"4214b02c-039c-4a9c-b545-3cbce68afe82",{"id":161,"url":30,"linktype":31,"fieldtype":32,"cached_url":162},"2f790b38-6102-44bf-be14-30eb612116b7","de/loesungen/redesign-absicherung","Relaunch-/Redesign-Absicherung",{"_uid":165,"link":166,"text":169,"component":59},"328ea4fc-4b3f-47ec-b944-44bd93652d5e",{"id":167,"url":30,"linktype":31,"fieldtype":32,"cached_url":168},"556166c5-b13e-4cb7-9f29-b3ee70e89da5","de/loesungen/mehr-marketingeffizienz","Online-Marketing & Kampagnenoptimierung",{"_uid":171,"link":172,"text":175,"component":59},"836ef4eb-2dc4-419e-b607-99f8e0a55eea",{"id":173,"url":30,"linktype":31,"fieldtype":32,"cached_url":174},"f0d0c226-175e-437e-9ec3-2a774d53176b","de/loesungen/kundenbindung-loyalty","Kundenbindung & Loyalty",{"_uid":177,"link":178,"text":181,"component":59},"b4b4fb97-e791-42a6-b3a1-b1eff37e39cc",{"id":179,"url":30,"linktype":31,"fieldtype":32,"cached_url":180},"8384ac3d-99d5-450c-a366-97de897ba6c4","de/loesungen/kundenzentrierung","Kundenzentrierte Test-/Experimentierkultur",{"_uid":183,"link":184,"text":187,"component":59},"6bb72781-75bb-447e-8c30-4e3731e74c1b",{"id":185,"url":30,"linktype":31,"fieldtype":32,"cached_url":186},"3e74fa84-d5dd-4989-9b54-dc4b17d78d61","de/loesungen/product-discovery","Produktentwicklung & MVP-Begleitung","Lösungen","util-link-list",{"_uid":191,"link":192,"links":195,"title":243,"component":189},"c72751dc-01ca-4393-88d5-f98044c20dfe",{"id":193,"url":30,"linktype":31,"fieldtype":32,"cached_url":194},"3d5d20be-27f5-4633-85b0-bd2e681643a7","de/case-studies/case-study-ueberblick",[196,202,208,213,219,225,231,237],{"_uid":197,"link":198,"text":201,"component":59},"7842509a-13c2-4d57-887d-eca5e88c29c0",{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200},"432ec656-e9cb-4462-85f3-0d653d33bcd3","de/case-studies/case-study-betzold","Betzold: Personalisierung für KMU",{"_uid":203,"link":204,"text":207,"component":59},"edd83cb1-2bb0-469a-8007-d76d26c94804",{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},"b2f8d181-b222-4b79-a35a-ffc813533953","de/case-studies/case-study-freenet-ag","Freenet: CRO Team aufbauen & Inhousing",{"_uid":209,"link":210,"text":212,"component":59},"c43a5159-7404-431a-a873-696fc2415618",{"id":30,"url":211,"linktype":136,"fieldtype":32,"cached_url":211},"https://www.konversionskraft.de/innovationsmanagement/design-sprints.html","Telefonica: Innovation mit Design Sprints",{"_uid":214,"link":215,"text":218,"component":59},"79bdb63a-dd36-468f-ad57-1ff6352335ff",{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},"9da92b5c-0b48-463c-96af-f324d5951218","de/case-studies/case-study-computeruniverse","computeruniverse: Echtzeit Personalisierung",{"_uid":220,"link":221,"text":224,"component":59},"ed7cefbb-abbd-4bbe-ad78-97923943a968",{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},"bbad9c18-473e-4035-bb5a-9ec561f46a1d","de/case-studies/case-study-goertz","Görtz: Design Driven Relaunch",{"_uid":226,"link":227,"text":230,"component":59},"0025c2b0-0253-444d-89be-9bbae77b66fd",{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},"c6eccf7f-3c04-4d2e-84d7-aca24c02131a","de/case-studies/case-study-haufe","Haufe: Customer Centricity",{"_uid":232,"link":233,"text":236,"component":59},"ce573bb0-0e46-4c94-a737-bec58af9b6b3",{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},"0d6607f2-7b17-4248-877e-fab97adadbbd","de/case-studies/case-study-aldi-sued-personalisierung","ALDI Süd: Kanalübergreifende Personalisierung",{"_uid":238,"link":239,"text":242,"component":59},"155dbddf-9f79-4a6e-a17e-9c044fba1145",{"id":240,"url":30,"linktype":31,"fieldtype":32,"cached_url":241},"cb05cdff-2855-4e30-8abe-b7c60fb50e07","de/ressourcen/studien/download-grow-report","G.R.O.W. Report & Canvas - Download","Cases",{"_uid":245,"link":246,"links":249,"title":292,"component":189},"290333ca-9ef6-4c0d-8878-f5c285374311",{"id":247,"url":30,"linktype":31,"fieldtype":32,"cached_url":248},"0a47fb29-43c0-480d-8192-fdec9bed2a00","de/branchen/",[250,256,262,268,274,280,286],{"_uid":251,"link":252,"text":255,"component":59},"e03779ff-4a0c-492b-a23f-82cc41ce1b42",{"id":253,"url":30,"linktype":31,"fieldtype":32,"cached_url":254},"9db23777-e782-4660-8772-9f6b5706455e","de/branchen/banking-finance","Banking & Finance",{"_uid":257,"link":258,"text":261,"component":59},"f87e851a-7b12-4e65-8e92-329f5c9320c3",{"id":259,"url":30,"linktype":31,"fieldtype":32,"cached_url":260},"df24ecee-0472-4e18-b719-98ae5a7eaf30","de/branchen/b2b","B2B",{"_uid":263,"link":264,"text":267,"component":59},"2e8b4eaa-1fc5-445c-976f-bf38a081e21f",{"id":265,"url":30,"linktype":31,"fieldtype":32,"cached_url":266},"bdd1cf11-ef56-4696-be69-fa57208726f9","de/branchen/ngo","Non-Governmental Organisations",{"_uid":269,"link":270,"text":273,"component":59},"fbfa0f52-59fb-4fe2-9124-29860f34613f",{"id":271,"url":30,"linktype":31,"fieldtype":32,"cached_url":272},"f6d46912-5fe2-4540-9d5b-c06a31e49306","de/branchen/telekommunikation","Telekommunikation",{"_uid":275,"link":276,"text":279,"component":59},"2c8f964f-f25d-47fe-ac8f-e11f53673926",{"id":277,"url":30,"linktype":31,"fieldtype":32,"cached_url":278},"7bfaf1a9-5c8e-4a08-92ce-80b5ed12e311","de/branchen/e-commerce","E-Commerce",{"_uid":281,"link":282,"text":285,"component":59},"7657fffb-c9f6-47f7-a970-a9a623d59aca",{"id":283,"url":30,"linktype":31,"fieldtype":32,"cached_url":284},"d972d186-d012-40ec-94bf-d6f072c006bd","de/branchen/conversion-optimierung-travel","Travel & Entertainment",{"_uid":287,"link":288,"text":291,"component":59},"95e5bd1c-820a-404c-9425-fa5726f46039",{"id":289,"url":30,"linktype":31,"fieldtype":32,"cached_url":290},"adec7223-27fe-48be-895d-542dd2154619","de/branchen/d2c","D2C","Branchen",{"_uid":294,"link":295,"links":298,"title":431,"component":189},"78233a78-d66e-44e6-9bc6-f04e21981a36",{"id":296,"url":30,"linktype":31,"fieldtype":32,"cached_url":297},"2868c027-4bca-49d6-a93e-64534a555c46","de/know-how-tools",[299,303,309,315,321,325,335,341,346,356,362,368,374,380,386,392,396,401,407,413,419,425],{"_uid":300,"link":301,"text":302,"component":59},"e1000000-0000-4000-8000-000000000001",{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},"Ratgeber: Was ist Conversion-Optimierung?",{"_uid":304,"link":305,"text":308,"component":59},"e1000000-0000-4000-8000-000000000002",{"id":306,"url":30,"linktype":31,"fieldtype":32,"cached_url":307},"c3fa47db-d9f1-440c-90f1-5edb09eff03b","de/customer-journey","Ratgeber: Was ist eine Customer Journey?",{"_uid":310,"link":311,"text":314,"component":59},"e1000000-0000-4000-8000-000000000003",{"id":312,"url":30,"linktype":31,"fieldtype":32,"cached_url":313},"cda69b30-8362-4d2d-80a3-ef4b9f11178a","de/ab-testing","Ratgeber: Was ist A/B-Testing?",{"_uid":316,"link":317,"text":320,"component":59},"e1000000-0000-4000-8000-000000000004",{"id":318,"url":30,"linktype":31,"fieldtype":32,"cached_url":319},"2c10eaf4-b33d-43f0-ac03-831a2c9513f2","de/cro-agentur-finden","Ratgeber: Wie finde ich eine gute CRO-Agentur?",{"_uid":322,"link":323,"text":324,"component":59},"e1000000-0000-4000-8000-000000000005",{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},"Ratgeber: Was ist Personalisierung?",{"_uid":326,"link":327,"text":334,"component":59},"5b065a95-dc2c-4157-9cce-36a5491d748a",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":330},"f3c858d2-69c1-4782-a66c-03634b2258f6","de/weiterbildung/uebersicht-der-weiterbildungsangebote",{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Übersicht der Weiterbildungsangebote",61789049106112,"uebersicht-der-weiterbildungsangebote","Academy - E-Kurse & Schulungen",{"_uid":336,"link":337,"text":340,"component":59},"7f66786d-3901-4f91-b78b-5363f8a34cbd",{"id":338,"url":30,"linktype":31,"fieldtype":32,"cached_url":339},"cb7da046-7dd0-466b-a99d-5e01142617f1","de/ressourcen/download-bibliothek","Download Bibliothek - E-Books, Studien, Frameworks",{"_uid":342,"link":343,"text":345,"component":59},"8eb16b14-6456-4a01-8f2c-aa930c24ac5d",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":344},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Weiterbildungen im Überblick",{"_uid":347,"link":348,"text":355,"component":59},"aff38e25-0be7-4a95-8247-7875f706c31d",{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":351},"59affe36-02b5-42a7-9ef1-a2ea2e34bc71","de/webinare/",{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},"Anstehende Webinare",62483764663535,"webinare","Webinare",{"_uid":357,"link":358,"text":361,"component":59},"2ab92889-dda6-4602-89d4-48b24e7a6e97",{"id":359,"url":30,"linktype":31,"fieldtype":32,"cached_url":360},"c96790f9-bb24-4408-873a-807fa6dab582","de/tools/","Statistik Tools",{"_uid":363,"link":364,"text":367,"component":59},"6332bc11-9aaf-402f-84b6-715384d999ad",{"id":365,"url":30,"linktype":31,"fieldtype":32,"cached_url":366},"c9edb73d-2ca1-4011-bc6f-6b60489a133b","de/weiterbildung/inhouse-lehrgang-zertifizierter-conversion-manager","Inhouse Lehrgang - Conversion Manager",{"_uid":369,"link":370,"text":373,"component":59},"b4dc283b-c2a3-4b37-bd4d-ab62342a5fc5",{"id":371,"url":30,"linktype":31,"fieldtype":32,"cached_url":372},"25e060e7-a7d4-43e4-845a-2287180afe78","de/weiterbildung/inhouse-schulung-product-discovery","Inhouse Training - Product Discovery ",{"_uid":375,"link":376,"text":379,"component":59},"f10472fa-9d8b-4ab7-96f8-2dd9c93f6553",{"id":377,"url":30,"linktype":31,"fieldtype":32,"cached_url":378},"af525344-9836-4511-81a1-4fb95c0e67aa","de/produkte/behavior-pattern-model-poster","Behavior Pattern Model Poster",{"_uid":381,"link":382,"text":385,"component":59},"fb118cba-5d23-4282-8a72-c27ea9a8aec9",{"id":383,"url":30,"linktype":31,"fieldtype":32,"cached_url":384},"9c48d4d5-330b-4b96-af5e-68a9cda735d4","de/produkte/behavior-patterns-kartenset","Behavior Pattern Kartenset",{"_uid":387,"link":388,"text":391,"component":59},"90aba8f9-395b-4f38-abad-71f05bc0449f",{"id":389,"url":30,"linktype":31,"fieldtype":32,"cached_url":390},"5dab273c-49bb-4f64-a3cd-de96f0d7b39f","de/growth-ambassador-community","Growth Ambassador Community",{"_uid":393,"link":394,"text":395,"component":59},"99cf735d-f680-4c48-9074-636c4830d35a",{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},"News & Know-how in dein Postfach",{"_uid":397,"link":398,"text":400,"component":59},"f5697cde-7f34-4274-9572-e5ec3e7457bd",{"id":30,"url":399,"linktype":136,"fieldtype":32,"cached_url":399},"https://www.growthmindedsuperheroes.com/","GMS - growth minded SUPERHEROES",{"_uid":402,"link":403,"text":406,"component":59},"00f49f9b-f75c-4775-a61f-41fd61a92ed3",{"id":404,"url":30,"linktype":31,"fieldtype":32,"cached_url":405},"1d084a65-02b3-4ee1-be0d-9806be223ab2","de/ressourcen/e-books/statistik-e-book-und-basic-wissen-fuer-a-b-testing","Download: Statistik E-Book Bundle",{"_uid":408,"link":409,"text":412,"component":59},"e0422140-94e7-4dd8-87f7-a0f752dd712d",{"id":410,"url":30,"linktype":31,"fieldtype":32,"cached_url":411},"c8996f10-09f1-4543-874b-158275456f9b","de/ressourcen/e-books/personalisierung-mit-dem-4-stufen-modell","Download: E-Book Personalisierung",{"_uid":414,"link":415,"text":418,"component":59},"de7271fe-965f-418b-8d42-31b78f962e1d",{"id":416,"url":30,"linktype":31,"fieldtype":32,"cached_url":417},"58333d89-01c3-4cac-863e-e7cbc02a08bc","de/ressourcen/frameworks/wdw-hypothesen-framework","Download: WDW Hypothesen Framework",{"_uid":420,"link":421,"text":424,"component":59},"be031ed2-c7f7-4c8b-8f58-6f87074f4dc0",{"id":422,"url":30,"linktype":31,"fieldtype":32,"cached_url":423},"3aa8f349-0361-45a7-a391-066df5c9e7ff","de/ressourcen/frameworks/roi-ab-testing-business-case-paket","Download: A/B Testing ROI Business Case Paket",{"_uid":426,"link":427,"text":430,"type":30,"component":59},"8d464b9b-86fe-4c09-b5ad-15f1746ab4a8",{"id":428,"url":30,"linktype":31,"fieldtype":32,"cached_url":429},"4e8a7b56-0857-4af1-9068-edc69349fb30","de/ressourcen/frameworks/hook-model-canvas","Framework: Hook Model Canvas","Know-how & Tools",{"_uid":433,"link":434,"links":441,"title":442,"component":189},"3a303c5d-3ef4-482e-b31d-02856c821947",{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":437},"1e20ab74-88ab-4f66-b3a1-019d85e2ef84","de/blog/",{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},"Overview",103884675285507,"blog",[],"Blog",{"_uid":444,"link":445,"links":448,"title":486,"component":189},"5e1fb531-7f55-4c8e-8b25-32fa43e7af94",{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},"d7112b89-d5ce-41d8-a369-293c8b86e98d","de/ueber-uns/wer-wir-sind",[449,453,463,469,474,480],{"_uid":450,"link":451,"text":452,"component":59},"95511c3e-0c54-4f6e-83bc-143e5ac943f2",{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},"Team: Wer wir sind",{"_uid":454,"link":455,"text":462,"component":59},"10e03a1d-860a-4a64-8997-f352cab5291c",{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":458},"c20fc377-1157-4539-97d2-0ded113d1a69","de/ueber-uns/was-wir-tun",{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},"Was wir tun",62047816851482,"was-wir-tun","Methoden: Was wir tun",{"_uid":464,"link":465,"text":468,"component":59},"cc8765bf-7f12-478b-81a7-29f508fc805a",{"id":466,"url":30,"linktype":31,"fieldtype":32,"cached_url":467},"b190ded2-7e87-4b67-83c9-8ad6625d5480","de/ueber-uns/unsere-kunden","Kunden: Für wen arbeiten wir",{"_uid":470,"link":471,"text":473,"component":59},"47e8279b-16f2-4f6b-8cd3-bd9407369bba",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":472},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Karriere & Jobs",{"_uid":475,"link":476,"text":479,"component":59},"85eb0d40-5379-4f62-a6a8-6cbbbcf27dd9",{"id":477,"url":30,"linktype":31,"fieldtype":32,"cached_url":478},"e5cc2d5c-06b8-4487-941c-0e463c3e4f0b","de/ueber-uns/team-first","Unsere Kultur: Team first",{"_uid":481,"link":482,"text":485,"component":59},"e8111c32-8191-4211-b40d-073b5afdf12f",{"id":483,"url":30,"linktype":31,"fieldtype":32,"cached_url":484},"31befb84-87a7-4c51-9028-092a1a69f015","de/grow-model","G.R.O.W. Model - Reifegrad Assessment","Über uns",[488],{"_uid":489,"icon":30,"link":490,"text":71,"intent":35,"component":36,"icon_position":37},"1b18d9f0-85af-48f2-a038-6a823d74dbff",{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},"core-header","header","de/_settings/header",0,[],"c1fc9f92-e520-41db-8395-ac2606e318d5","2025-05-05T09:35:20.471Z",[],"singleton-settings","Mehr lesen",[502],{"_uid":503,"head":504,"cards":519,"theme":124,"alignment":44,"component":667,"cards_per_row":668,"icon_position":669,"action_buttons":670,"bordered_cards":81},"3aaa4f32-19e8-41b0-aa02-03b4360405e7",[505],{"_uid":506,"kicker":30,"headline":507,"component":514,"subheadline":515,"show_top_line":81,"action_buttons":518},"67897cc1-c782-48fd-b6a9-3f48dfa972c1",{"type":39,"content":508},[509],{"type":42,"content":510},[511],{"text":512,"type":513},"Danach suchten andere Besucher","text","item-head",{"type":39,"content":516},[517],{"type":42},[],[520,549,575,597,621,644],{"tag":30,"_uid":521,"icon":522,"text":528,"image":534,"button":536,"headline":543,"component":548},"509dd04a-ac3a-4842-b787-c99d7bbe614b",{"id":523,"alt":524,"name":30,"focus":30,"title":525,"source":30,"filename":526,"copyright":30,"fieldtype":49,"meta_data":527,"is_external_url":51},23160806,"Halbkreis mit Tachonadel im rechten Bereich","Performance","https://a.storyblok.com/f/328018/150x150/d47b48585b/performance-heller-bg.svg",{"alt":524,"title":525,"source":30,"copyright":30},{"type":39,"content":529},[530],{"type":42,"content":531},[532],{"text":533,"type":513},"Mit dem Konfidenzrechner von konversionsKRAFT hast du die Möglichkeit, die Ergebnisse deines A/B-Tests auf signifikante Unterschiede zu untersuchen.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":535},{},[537],{"_uid":538,"icon":27,"link":539,"text":546,"intent":547,"component":36,"icon_position":37},"942eaebc-4d2f-49f1-818a-64913826a082",{"id":540,"url":30,"linktype":31,"fieldtype":32,"cached_url":541,"story":542},"20da88c1-38f8-46fb-8efb-99c7e3edaf41","de/tools/konfidenzrechner",{"name":543,"id":544,"uuid":540,"slug":545,"url":541,"full_slug":541,"_stopResolving":81},"Konfidenzrechner",62131923697584,"konfidenzrechner","Zum Tool","tertiary","section-features__card",{"tag":30,"_uid":550,"icon":551,"text":557,"image":563,"button":565,"headline":572,"component":548},"f5939252-f8ef-4fa9-a412-d80045de2c3a",{"id":552,"alt":553,"name":30,"focus":30,"title":554,"source":30,"filename":555,"copyright":30,"fieldtype":49,"meta_data":556,"is_external_url":51},23160824,"Stilisierte Uhr mit weißen Zeigern auf 12 und 3 Uhr, umgeben von einem schwarzen, gegen den Uhrzeigersinn gezeichneten Pfeilkreis","Rückblick","https://a.storyblok.com/f/328018/150x150/25b4408792/uhr-rueckblick-heller-bg.svg",{"alt":553,"title":554,"source":30,"copyright":30},{"type":39,"content":558},[559],{"type":42,"content":560},[561],{"text":562,"type":513},"Der Testlaufzeitrechner hilft dir, deine Uplifts sicher nachzuweisen und eine bessere Einschätzung für den nachweisbaren Effekt vornehmen zu können.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":564},{},[566],{"_uid":567,"icon":27,"link":568,"text":546,"intent":547,"component":36,"icon_position":37},"903598b6-6a79-4e7c-a44e-7ad9b3f1b2ab",{"id":569,"url":30,"linktype":31,"fieldtype":32,"cached_url":570,"story":571},"5c12fee4-da27-4b84-9e21-125e542f2261","de/tools/testlaufzeitrechner",{"name":572,"id":573,"uuid":569,"slug":574,"url":570,"full_slug":570,"_stopResolving":81},"Testlaufzeitrechner",62134457203508,"testlaufzeitrechner",{"tag":30,"_uid":576,"icon":577,"text":583,"image":589,"button":591,"headline":355,"component":548},"3f45584f-e296-4c4c-aeb2-74fb602c25cc",{"id":578,"alt":579,"name":30,"focus":30,"title":580,"source":30,"filename":581,"copyright":30,"fieldtype":49,"meta_data":582,"is_external_url":51},23160767,"Icon mit Person einem Notebook und Smartphone","Customer Journey","https://a.storyblok.com/f/328018/150x150/ea7a1982ed/customer-journey-heller-bg.svg",{"alt":579,"title":580,"source":30,"copyright":30},{"type":39,"content":584},[585],{"type":42,"content":586},[587],{"text":588,"type":513},"Unsere Webinare richten sich an alle, die mehr wollen – mehr Uplift, mehr ROI, mehr Wachstum. Unsere Experten und Gastreferenten vermitteln in den Web-Seminaren wichtiges Optimiererwissen.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":590},{},[592],{"_uid":593,"icon":27,"link":594,"text":596,"intent":547,"component":36,"icon_position":37},"eec7fdfe-219e-4996-b99e-645675c27ea8",{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":595},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},"Zur Übersicht",{"tag":30,"_uid":598,"icon":599,"text":605,"image":612,"button":614,"headline":620,"component":548},"d70a1587-7a51-414c-aa40-fa4419ea02b7",{"id":600,"alt":601,"name":30,"focus":30,"title":602,"source":30,"filename":603,"copyright":30,"fieldtype":49,"meta_data":604,"is_external_url":51},23160771,"Symbol eines Bachelor Huts für Bildung","Bachelor Hut","https://a.storyblok.com/f/328018/150x150/35fc1a0701/diplom-bachelor-heller-bg.svg",{"alt":601,"title":602,"source":30,"copyright":30},{"type":39,"content":606},[607],{"type":42,"attrs":608,"content":609},{"textAlign":118},[610],{"text":611,"type":513},"Profitiere von der langjährigen Erfahrung unserer Consultants, Analysten, UX Designern und Konsumpsychologen und erlange neues Know-how für deinen Alltag.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":613},{},[615],{"_uid":616,"icon":27,"link":617,"text":619,"intent":547,"component":36,"icon_position":37},"c320c7a7-6ad7-4ab7-8cbd-98b5dbe6fa38",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":618},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Zur Weiterbildung","Weiterbildung",{"tag":30,"_uid":622,"icon":623,"text":629,"image":636,"button":638,"headline":459,"component":548},"cd63af88-8220-48f4-b392-1f5eabcb2d3c",{"id":624,"alt":625,"name":30,"focus":30,"title":626,"source":30,"filename":627,"copyright":30,"fieldtype":49,"meta_data":628,"is_external_url":51},23160799,"Drei Personen nebeneinander mit jeweils einem Stern darunter","Kundenbedürfnis verstehen","https://a.storyblok.com/f/328018/150x150/02138a981e/kundenbeduerfnis-verstehen-heller-bg.svg",{"alt":625,"title":626,"source":30,"copyright":30},{"type":39,"content":630},[631,635],{"type":42,"content":632},[633],{"text":634,"type":513},"Wir erschließen schnell und systematisch existierende digitale Wachstumspotenziale. Agil, kundenzentriert und datenbasiert.",{"type":42},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":637},{},[639],{"_uid":640,"icon":27,"link":641,"text":643,"intent":547,"component":36,"icon_position":37},"e7f68e81-f9b0-4fb4-810b-224498e148b2",{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":642},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},"Mehr erfahren",{"tag":30,"_uid":645,"icon":646,"text":652,"image":659,"button":661,"headline":78,"component":548},"cf571a54-a871-40ed-b3da-a8f7bc23fdf4",{"id":647,"alt":648,"name":30,"focus":30,"title":649,"source":30,"filename":650,"copyright":30,"fieldtype":49,"meta_data":651,"is_external_url":51},23160774,"Ein skizzierter Diamant der funkelt","Diamant","https://a.storyblok.com/f/328018/150x150/67d557c518/diamant-heller-bg.svg",{"alt":648,"title":649,"source":30,"copyright":30},{"type":39,"content":653},[654,658],{"type":42,"content":655},[656],{"text":657,"type":513},"Bist du bereit, deine Karriere bei uns zu starten?",{"type":42},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":660},{},[662],{"_uid":663,"icon":27,"link":664,"text":666,"intent":547,"component":36,"icon_position":37},"4b0f8e8b-cfbd-4bad-99ba-ed5635cc99ae",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":665},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Vakanzen","section-features-1","3","top",[],[672],{"_uid":673,"kicker":30,"headline":674,"component":514,"subheadline":680,"show_top_line":51,"action_buttons":686},"31cce379-ea89-4fdf-84f8-52e990bcf402",{"type":39,"content":675},[676],{"type":42,"content":677},[678],{"text":679,"type":513},"Hoppla!",{"type":39,"content":681},[682],{"type":42,"content":683},[684],{"text":685,"type":513},"Die angeforderte Seite konnte leider nicht gefunden werden.",[],[688],{"_uid":689,"type":30,"kicker":30,"headline":690,"component":514,"subheadline":697,"show_top_line":51,"action_buttons":700},"3ffbe671-41cf-400a-980c-6dbe14b6ce6f",{"type":39,"content":691},[692],{"type":42,"attrs":693,"content":694},{"textAlign":118},[695],{"text":696,"type":513},"Über den Autor",{"type":39,"content":698},[699],{"type":42},[],[],[],"min Lesezeit",[705],{"_uid":706,"icon":27,"link":707,"text":500,"intent":35,"component":36,"icon_position":37},"bb239a64-a116-4d8f-9695-ffc1a5e260a3",{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":708},{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},"Verfasst von","Inhalt","Lesedauer","Minuten","_settings","de/_settings/",-40,[],"c1ba6ded-acb9-4c7e-8404-38e942bdfab9","2025-05-05T09:35:20.134Z",[],1791547703,[722,857],{"name":127,"created_at":7,"published_at":128,"updated_at":129,"id":130,"uuid":131,"content":723,"slug":492,"full_slug":493,"sort_by_date":118,"position":494,"tag_list":855,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":496,"first_published_at":497,"release_id":118,"lang":124,"path":118,"alternates":856,"default_full_slug":118,"translated_slugs":118},{"_uid":133,"link":724,"logo":725,"links":727,"buttons":852,"component":491},{"id":30,"url":135,"linktype":136,"fieldtype":32,"cached_url":135},{"id":138,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":139,"copyright":30,"fieldtype":49,"meta_data":726,"is_external_url":51},{},[728,745,764,781,831,835],{"_uid":143,"link":729,"links":730,"title":188,"component":189},{"id":145,"url":30,"linktype":31,"fieldtype":32,"cached_url":146},[731,733,735,737,739,741,743],{"_uid":149,"link":732,"text":58,"component":59},{"id":151,"url":30,"linktype":31,"fieldtype":32,"cached_url":152},{"_uid":154,"link":734,"text":65,"component":59},{"id":156,"url":30,"linktype":31,"fieldtype":32,"cached_url":157},{"_uid":159,"link":736,"text":163,"component":59},{"id":161,"url":30,"linktype":31,"fieldtype":32,"cached_url":162},{"_uid":165,"link":738,"text":169,"component":59},{"id":167,"url":30,"linktype":31,"fieldtype":32,"cached_url":168},{"_uid":171,"link":740,"text":175,"component":59},{"id":173,"url":30,"linktype":31,"fieldtype":32,"cached_url":174},{"_uid":177,"link":742,"text":181,"component":59},{"id":179,"url":30,"linktype":31,"fieldtype":32,"cached_url":180},{"_uid":183,"link":744,"text":187,"component":59},{"id":185,"url":30,"linktype":31,"fieldtype":32,"cached_url":186},{"_uid":191,"link":746,"links":747,"title":243,"component":189},{"id":193,"url":30,"linktype":31,"fieldtype":32,"cached_url":194},[748,750,752,754,756,758,760,762],{"_uid":197,"link":749,"text":201,"component":59},{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200},{"_uid":203,"link":751,"text":207,"component":59},{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},{"_uid":209,"link":753,"text":212,"component":59},{"id":30,"url":211,"linktype":136,"fieldtype":32,"cached_url":211},{"_uid":214,"link":755,"text":218,"component":59},{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},{"_uid":220,"link":757,"text":224,"component":59},{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},{"_uid":226,"link":759,"text":230,"component":59},{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},{"_uid":232,"link":761,"text":236,"component":59},{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},{"_uid":238,"link":763,"text":242,"component":59},{"id":240,"url":30,"linktype":31,"fieldtype":32,"cached_url":241},{"_uid":245,"link":765,"links":766,"title":292,"component":189},{"id":247,"url":30,"linktype":31,"fieldtype":32,"cached_url":248},[767,769,771,773,775,777,779],{"_uid":251,"link":768,"text":255,"component":59},{"id":253,"url":30,"linktype":31,"fieldtype":32,"cached_url":254},{"_uid":257,"link":770,"text":261,"component":59},{"id":259,"url":30,"linktype":31,"fieldtype":32,"cached_url":260},{"_uid":263,"link":772,"text":267,"component":59},{"id":265,"url":30,"linktype":31,"fieldtype":32,"cached_url":266},{"_uid":269,"link":774,"text":273,"component":59},{"id":271,"url":30,"linktype":31,"fieldtype":32,"cached_url":272},{"_uid":275,"link":776,"text":279,"component":59},{"id":277,"url":30,"linktype":31,"fieldtype":32,"cached_url":278},{"_uid":281,"link":778,"text":285,"component":59},{"id":283,"url":30,"linktype":31,"fieldtype":32,"cached_url":284},{"_uid":287,"link":780,"text":291,"component":59},{"id":289,"url":30,"linktype":31,"fieldtype":32,"cached_url":290},{"_uid":294,"link":782,"links":783,"title":431,"component":189},{"id":296,"url":30,"linktype":31,"fieldtype":32,"cached_url":297},[784,786,788,790,792,794,797,799,802,805,807,809,811,813,815,817,819,821,823,825,827,829],{"_uid":300,"link":785,"text":302,"component":59},{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},{"_uid":304,"link":787,"text":308,"component":59},{"id":306,"url":30,"linktype":31,"fieldtype":32,"cached_url":307},{"_uid":310,"link":789,"text":314,"component":59},{"id":312,"url":30,"linktype":31,"fieldtype":32,"cached_url":313},{"_uid":316,"link":791,"text":320,"component":59},{"id":318,"url":30,"linktype":31,"fieldtype":32,"cached_url":319},{"_uid":322,"link":793,"text":324,"component":59},{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},{"_uid":326,"link":795,"text":334,"component":59},{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":796},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},{"_uid":336,"link":798,"text":340,"component":59},{"id":338,"url":30,"linktype":31,"fieldtype":32,"cached_url":339},{"_uid":342,"link":800,"text":345,"component":59},{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":801},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},{"_uid":347,"link":803,"text":355,"component":59},{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":804},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},{"_uid":357,"link":806,"text":361,"component":59},{"id":359,"url":30,"linktype":31,"fieldtype":32,"cached_url":360},{"_uid":363,"link":808,"text":367,"component":59},{"id":365,"url":30,"linktype":31,"fieldtype":32,"cached_url":366},{"_uid":369,"link":810,"text":373,"component":59},{"id":371,"url":30,"linktype":31,"fieldtype":32,"cached_url":372},{"_uid":375,"link":812,"text":379,"component":59},{"id":377,"url":30,"linktype":31,"fieldtype":32,"cached_url":378},{"_uid":381,"link":814,"text":385,"component":59},{"id":383,"url":30,"linktype":31,"fieldtype":32,"cached_url":384},{"_uid":387,"link":816,"text":391,"component":59},{"id":389,"url":30,"linktype":31,"fieldtype":32,"cached_url":390},{"_uid":393,"link":818,"text":395,"component":59},{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},{"_uid":397,"link":820,"text":400,"component":59},{"id":30,"url":399,"linktype":136,"fieldtype":32,"cached_url":399},{"_uid":402,"link":822,"text":406,"component":59},{"id":404,"url":30,"linktype":31,"fieldtype":32,"cached_url":405},{"_uid":408,"link":824,"text":412,"component":59},{"id":410,"url":30,"linktype":31,"fieldtype":32,"cached_url":411},{"_uid":414,"link":826,"text":418,"component":59},{"id":416,"url":30,"linktype":31,"fieldtype":32,"cached_url":417},{"_uid":420,"link":828,"text":424,"component":59},{"id":422,"url":30,"linktype":31,"fieldtype":32,"cached_url":423},{"_uid":426,"link":830,"text":430,"type":30,"component":59},{"id":428,"url":30,"linktype":31,"fieldtype":32,"cached_url":429},{"_uid":433,"link":832,"links":834,"title":442,"component":189},{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":833},{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},[],{"_uid":444,"link":836,"links":837,"title":486,"component":189},{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},[838,840,843,845,848,850],{"_uid":450,"link":839,"text":452,"component":59},{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},{"_uid":454,"link":841,"text":462,"component":59},{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":842},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},{"_uid":464,"link":844,"text":468,"component":59},{"id":466,"url":30,"linktype":31,"fieldtype":32,"cached_url":467},{"_uid":470,"link":846,"text":473,"component":59},{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":847},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},{"_uid":475,"link":849,"text":479,"component":59},{"id":477,"url":30,"linktype":31,"fieldtype":32,"cached_url":478},{"_uid":481,"link":851,"text":485,"component":59},{"id":483,"url":30,"linktype":31,"fieldtype":32,"cached_url":484},[853],{"_uid":489,"icon":30,"link":854,"text":71,"intent":35,"component":36,"icon_position":37},{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},[],[],{"name":15,"created_at":7,"published_at":16,"updated_at":17,"id":18,"uuid":19,"content":858,"slug":116,"full_slug":117,"sort_by_date":118,"position":119,"tag_list":891,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":122,"first_published_at":123,"release_id":118,"lang":124,"path":118,"alternates":892,"default_full_slug":118,"translated_slugs":118},{"cta":859,"_uid":45,"logo":867,"links":869,"component":82,"copyright":83,"logo_link":879,"legal_links":880},[860],{"_uid":23,"buttons":861,"caption":864,"component":43,"caption_position":44},[862],{"_uid":26,"icon":27,"link":863,"text":34,"intent":35,"component":36,"icon_position":37},{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},{"type":39,"content":865},[866],{"type":42},{"id":47,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":48,"copyright":30,"fieldtype":49,"meta_data":868,"is_external_url":51},{},[870,872,874,876],{"_uid":54,"link":871,"text":58,"component":59},{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},{"_uid":61,"link":873,"text":65,"type":30,"component":59},{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},{"_uid":67,"link":875,"text":71,"component":59},{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},{"_uid":73,"link":877,"text":78,"component":59},{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":878},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},{"id":85,"url":30,"linktype":31,"fieldtype":32,"cached_url":86},[881,883,885,887,889],{"_uid":89,"link":882,"text":93,"component":59},{"id":91,"url":30,"linktype":31,"fieldtype":32,"cached_url":92},{"_uid":95,"link":884,"text":99,"component":59},{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},{"_uid":101,"link":886,"text":105,"component":59},{"id":103,"url":30,"linktype":31,"fieldtype":32,"cached_url":104},{"_uid":107,"link":888,"text":111,"component":59},{"id":109,"url":30,"linktype":31,"fieldtype":32,"cached_url":110},{"_uid":113,"link":890,"text":115,"component":59},{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},[],[],[894,895,896,897,898,899,900],{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436},{"name":543,"id":544,"uuid":540,"slug":545,"url":541,"full_slug":541},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350},{"name":572,"id":573,"uuid":569,"slug":574,"url":570,"full_slug":570},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329},{"story":902,"cv":720,"rels":1799,"links":1800},{"name":255,"created_at":903,"published_at":904,"updated_at":905,"id":906,"uuid":253,"content":907,"slug":1792,"full_slug":254,"sort_by_date":118,"position":1793,"tag_list":1794,"is_startpage":51,"parent_id":1795,"meta_data":118,"group_id":1796,"first_published_at":1797,"release_id":118,"lang":124,"path":118,"alternates":1798,"default_full_slug":118,"translated_slugs":118},"2025-04-07T11:45:37.577Z","2026-10-09T06:18:47.996Z","2026-10-09T06:18:48.021Z",651477184,{"seo":908,"_uid":915,"body":916,"footer":30,"header":30,"component":1790,"seo_noindex":51,"seo_nofollow":51,"seo_canonical":1791,"show_og_preview":51},{"_uid":909,"title":910,"plugin":911,"og_image":912,"og_title":910,"description":913,"twitter_image":30,"twitter_title":910,"og_description":913,"twitter_description":914},"061742d0-9585-41ec-b887-932ecf7ef465","Conversion-Optimierung für Banken & Versicherungen | konversionsKRAFT","seo_metatags","https://a.storyblok.com/f/328018/4241x2829/53192b4fa7/header-branche-banking.jpg","Mehr Abschlüsse bei Konto, Depot, Kredit und Versicherung: A/B-Testing, Konsumpsychologie und Enabling für regulierte Antragsstrecken. Seit 2006.","Mehr Abschlüsse bei Konto, Depot, Kredit und Versicherung: A/B-Testing, Konsumpsychologie und Enabling für regulierte Antragsstrecken.","33ffa8bf-122e-4894-a42b-05baf5a40f96",[917,997,1096,1135,1256,1341,1456,1521,1566,1617,1695,1722],{"_uid":918,"head":919,"list":949,"image":966,"theme":970,"alignment":971,"component":972,"title_size":973,"action_buttons":974,"floating_image":995,"gradient_theme":124,"overlay_next_section":51},"5b128814-ebfb-4e08-bcbb-2901af0812c5",[920],{"_uid":921,"kicker":922,"headline":923,"component":514,"subheadline":935,"show_top_line":81},"63d0e6f5-37b3-43c0-aaf9-c6bd10cb4e18","Branchen · Banking & Finance",{"type":39,"content":924},[925],{"type":926,"attrs":927,"content":929},"heading",{"level":928},1,[930],{"text":931,"type":513,"marks":932},"Conversion-Optimierung für Banken und Versicherungen",[933],{"type":934},"bold",{"type":39,"content":936},[937,945],{"type":42,"content":938},[939,943],{"text":940,"type":513,"marks":941},"Wir finden heraus, warum Interessenten den Antrag abbrechen, und was sie zum Abschluss bringt.",[942],{"type":934},{"text":944,"type":513}," Banken, Broker und Versicherer arbeiten mit uns, weil wir beides liefern: die psychologische Diagnose, warum eine Antragsstrecke Abschlüsse verliert, und die Umsetzung, die sie behebt. Mit A/B-Testing, Konsumpsychologie und User Research.",{"type":42,"content":946},[947],{"text":948,"type":513},"Ein Konto oder eine Police kauft niemand spontan. Kunden brauchen Vertrauen, bevor sie Daten und Geld preisgeben, und jede Pflichtangabe ist ein Grund, aufzuhören. Am Ende steht ein Team, das selbst versteht, was seine Kunden bewegt, und eigenständig weitertestet.",[950,954,957,960,963],{"_uid":951,"icon":30,"text":952,"component":953},"b0000000-0000-4000-8000-000000000101","Konto & Karte","util-icon-text",{"_uid":955,"icon":30,"text":956,"component":953},"b0000000-0000-4000-8000-000000000102","Depot & Broker",{"_uid":958,"icon":30,"text":959,"component":953},"b0000000-0000-4000-8000-000000000103","Kredit & Finanzierung",{"_uid":961,"icon":30,"text":962,"component":953},"b0000000-0000-4000-8000-000000000104","Versicherung",{"_uid":964,"icon":30,"text":965,"component":953},"b0000000-0000-4000-8000-000000000105","Vorsorge",{"id":967,"alt":968,"name":30,"focus":30,"title":30,"source":30,"filename":912,"copyright":30,"fieldtype":49,"meta_data":969,"is_external_url":51},23161182,"Antragsstrecke einer Bank im A/B-Test",{},"brand","left","section-hero-3","big",[975],{"_uid":976,"buttons":977,"caption":989,"component":43,"caption_position":971},"5f9695cb-6fd8-4f6e-9778-c6d9b26b89a8",[978,983],{"_uid":979,"icon":27,"link":980,"text":982,"intent":35,"component":36,"icon_position":37},"1c6fc113-f3af-490b-bcee-d991f1e78cec",{"id":30,"url":981,"linktype":136,"fieldtype":32,"cached_url":981},"#section-10","Antragsstrecke analysieren lassen",{"_uid":984,"icon":27,"link":985,"text":987,"intent":988,"component":36,"icon_position":37},"2d66cf61-99b2-4ade-9802-6290baa1e8af",{"id":30,"url":986,"linktype":136,"fieldtype":32,"cached_url":986},"#section-6","Ergebnisse aus Banking & Finance","secondary",{"type":39,"content":990},[991],{"type":42,"content":992},[993],{"text":994,"type":513},"Seit 2006 · Kunden aus Direktbanking, Brokerage, Autofinanzierung und Versicherung",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":996},{},{"_uid":998,"head":999,"items":1012,"theme":124,"alignment":44,"component":1094,"max_per_row":1095},"77f91122-6e0c-4fa9-8af6-b516a74b7322",[1000],{"_uid":1001,"kicker":1002,"headline":1003,"component":514,"subheadline":1009,"show_top_line":81},"ca0f0fd8-2c9a-49f0-a3d6-b6b8dadc5d0c","Seit 2006 in der Finanzbranche",{"type":39,"content":1004},[1005],{"type":42,"content":1006},[1007],{"text":1008,"type":513},"Banken, Broker und Versicherer",{"type":39,"content":1010},[1011],{"type":42},[1013,1022,1030,1038,1046,1054,1062,1070,1078,1086],{"_uid":1014,"link":1015,"image":1016,"component":1021},"bb0a2543-92ca-48a5-9dda-ae8f9845872e",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1017,"alt":1018,"name":30,"focus":30,"title":1018,"source":30,"filename":1019,"copyright":30,"fieldtype":49,"meta_data":1020,"is_external_url":51},23160161,"Kundenlogo AXA","https://a.storyblok.com/f/328018/255x128/00b3c7fa83/axa.png",{},"util-image-link",{"_uid":1023,"link":1024,"image":1025,"component":1021},"b0000000-0000-4000-8000-000000000111",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1026,"alt":1027,"name":30,"focus":30,"title":1027,"source":30,"filename":1028,"copyright":30,"fieldtype":49,"meta_data":1029,"is_external_url":51},21222681,"Kundenlogo Allianz","https://a.storyblok.com/f/328018/234x62/da11138d21/allianz-2x.png",{},{"_uid":1031,"link":1032,"image":1033,"component":1021},"c2bf0e9c-c7ac-481f-9479-465e0ed5b4d1",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1034,"alt":1035,"name":30,"focus":30,"title":1035,"source":30,"filename":1036,"copyright":30,"fieldtype":49,"meta_data":1037,"is_external_url":51},23160138,"Kundenlogo CosmosDirekt","https://a.storyblok.com/f/328018/255x128/7ce433653e/cosmosdirekt.png",{},{"_uid":1039,"link":1040,"image":1041,"component":1021},"b0f25f71-c36c-41ae-88c2-80c17f59422c",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1042,"alt":1043,"name":30,"focus":30,"title":1043,"source":30,"filename":1044,"copyright":30,"fieldtype":49,"meta_data":1045,"is_external_url":51},23160146,"Kundenlogo ERGO Direkt","https://a.storyblok.com/f/328018/255x128/9d1fcd4d01/ergodirekt.png",{},{"_uid":1047,"link":1048,"image":1049,"component":1021},"e8b6af6e-8c22-49c1-a5a6-8e9ef926dc0b",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1050,"alt":1051,"name":30,"focus":30,"title":1051,"source":30,"filename":1052,"copyright":30,"fieldtype":49,"meta_data":1053,"is_external_url":51},23160154,"Kundenlogo Gothaer","https://a.storyblok.com/f/328018/255x128/177676d7ae/gothaer.png",{},{"_uid":1055,"link":1056,"image":1057,"component":1021},"d781aa23-43a3-414b-bea5-89b339084091",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1058,"alt":1059,"name":30,"focus":30,"title":1059,"source":30,"filename":1060,"copyright":30,"fieldtype":49,"meta_data":1061,"is_external_url":51},23160157,"Kundenlogo Consorsbank","https://a.storyblok.com/f/328018/255x128/683883aa33/consorsbank.png",{},{"_uid":1063,"link":1064,"image":1065,"component":1021},"5375f8ba-a27b-4f47-8139-cefb6d9aed31",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1066,"alt":1067,"name":30,"focus":30,"title":1067,"source":30,"filename":1068,"copyright":30,"fieldtype":49,"meta_data":1069,"is_external_url":51},23160133,"Kundenlogo comdirect","https://a.storyblok.com/f/328018/255x128/5398a2321c/comdirect.png",{},{"_uid":1071,"link":1072,"image":1073,"component":1021},"9d52efda-ebaf-4903-8311-2f1682b3d1b6",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1074,"alt":1075,"name":30,"focus":30,"title":1075,"source":30,"filename":1076,"copyright":30,"fieldtype":49,"meta_data":1077,"is_external_url":51},23160170,"Kundenlogo DKB","https://a.storyblok.com/f/328018/255x128/c6f7efd87e/dkb.png",{},{"_uid":1079,"link":1080,"image":1081,"component":1021},"b0000000-0000-4000-8000-000000000112",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1082,"alt":1083,"name":30,"focus":30,"title":1083,"source":30,"filename":1084,"copyright":30,"fieldtype":49,"meta_data":1085,"is_external_url":51},21222683,"Kundenlogo Postbank","https://a.storyblok.com/f/328018/278x48/5346521fa3/postbank-2x.png",{},{"_uid":1087,"link":1088,"image":1089,"component":1021},"8e313999-7eb0-4a29-98fd-6d9129ceadb3",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1090,"alt":1091,"name":30,"focus":30,"title":1091,"source":30,"filename":1092,"copyright":30,"fieldtype":49,"meta_data":1093,"is_external_url":51},23160137,"Kundenlogo Daimler Financial Services","https://a.storyblok.com/f/328018/255x128/52c8f8cdac/daimler-financial-services.png",{},"section-logos-1","5",{"_uid":1097,"head":1098,"theme":124,"alignment":971,"component":1115,"richtext_body":1116,"action_buttons":1134},"2465b249-3dc0-4a8f-ae17-5a163f7df82d",[1099],{"_uid":1100,"kicker":1101,"headline":1102,"component":514,"subheadline":1112,"show_top_line":81},"cfa9cd5f-e9ee-4ad6-a7bd-649a452ce1f3","Der Unterschied",{"type":39,"content":1103},[1104],{"type":926,"attrs":1105,"content":1107},{"level":1106},2,[1108],{"text":1109,"type":513,"marks":1110},"Warum eine Antragsstrecke nicht wie ein Onlineshop funktioniert",[1111],{"type":934},{"type":39,"content":1113},[1114],{"type":42},"section-richtext-1",[1117],{"_uid":1118,"boxes":1119,"component":1133,"bordered_cards":51},"315b3631-28f7-449f-9997-d0922a39ee6d",[1120],{"tag":30,"_uid":1121,"icon":1122,"text":1124,"image":1130,"button":1132,"headline":30,"component":548},"70adf7ff-48c7-42f4-a4b3-c8c045f34e1b",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1123},{},{"type":39,"content":1125},[1126],{"type":42,"content":1127},[1128],{"text":1129,"type":513},"Best Practices aus dem E-Commerce helfen bei einem Kreditantrag oft nicht. Manchmal schaden sie sogar. Banking und Versicherung folgen eigenen Regeln, und die sechs wichtigsten findest du unten. Deshalb starten wir mit deiner Antragsstrecke und deinen Kundendaten statt mit einer Checkliste.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1131},{},[],"richtext-boxes",[],{"_uid":1136,"head":1137,"cards":1153,"theme":124,"alignment":971,"component":667,"cards_per_row":668,"icon_position":971,"action_buttons":1255,"bordered_cards":81},"b0000000-0000-4000-8000-000000000120",[1138],{"_uid":1139,"kicker":1140,"headline":1141,"component":514,"subheadline":1150,"show_top_line":81},"b0000000-0000-4000-8000-000000000121","Was Banking eigen ist",{"type":39,"content":1142},[1143],{"type":926,"attrs":1144,"content":1145},{"level":1106},[1146],{"text":1147,"type":513,"marks":1148},"Sechs Faktoren, die Banking und Versicherung vom E-Commerce trennen",[1149],{"type":934},{"type":39,"content":1151},[1152],{"type":42},[1154,1170,1187,1204,1221,1238],{"tag":1155,"_uid":1156,"icon":1157,"text":1162,"button":1168,"headline":1169,"component":548},"FAKTOR 01","b0000000-0000-4000-8000-000000000122",{"id":1158,"alt":1159,"name":30,"focus":30,"title":1159,"source":30,"filename":1160,"copyright":30,"fieldtype":49,"meta_data":1161,"is_external_url":51},23160798,"Herz","https://a.storyblok.com/f/328018/150x150/edea3c407c/herz-heller-bg.svg",{},{"type":39,"content":1163},[1164],{"type":42,"content":1165},[1166],{"text":1167,"type":513},"Bevor jemand Einkommen, Steuer-ID oder Kontoverbindung eingibt, muss er dem Anbieter vertrauen. Einlagensicherung, Siegel und klare Datenschutzhinweise wirken nur, wenn sie vor der Abfrage sichtbar sind.",[],"Vertrauen kommt vor den Daten",{"tag":1171,"_uid":1172,"icon":1173,"text":1179,"button":1185,"headline":1186,"component":548},"FAKTOR 02","b0000000-0000-4000-8000-000000000123",{"id":1174,"alt":1175,"name":30,"focus":30,"title":1176,"source":30,"filename":1177,"copyright":30,"fieldtype":49,"meta_data":1178,"is_external_url":51},23160809,"Drei zusammengesetzte Puzzleteile, ein viertes wird angelegt","Puzzleteil","https://a.storyblok.com/f/328018/150x150/15bd5cbcae/puzzleteil-heller-bg.svg",{},{"type":39,"content":1180},[1181],{"type":42,"content":1182},[1183],{"text":1184,"type":513},"Die Regulierung schreibt viele Felder vor, Weglassen ist keine Option. Wir testen deshalb Reihenfolge, Erklärung und Zeitpunkt der Abfrage. Das wirkt oft stärker als ein kürzeres Formular.",[],"Pflichtangaben, die bleiben müssen",{"tag":1188,"_uid":1189,"icon":1190,"text":1196,"button":1202,"headline":1203,"component":548},"FAKTOR 03","b0000000-0000-4000-8000-000000000124",{"id":1191,"alt":1192,"name":30,"focus":30,"title":1193,"source":30,"filename":1194,"copyright":30,"fieldtype":49,"meta_data":1195,"is_external_url":51},23160843,"Handgezeichnete Weltkugel mit mehreren roten Punkten, die durch schwarze Linien verbunden sind","Verbindung","https://a.storyblok.com/f/328018/150x150/94bb950f32/verbindung-heller-bg.svg",{},{"type":39,"content":1197},[1198],{"type":42,"content":1199},[1200],{"text":1201,"type":513},"Video-Ident, Post-Ident oder eID führen aus deiner Strecke heraus. Hier steigen viele Kunden aus, die schon fast fertig waren. Wie gut du sie auf diesen Schritt vorbereitest, entscheidet, wer zurückkommt.",[],"Der Bruch bei der Legitimation",{"tag":1205,"_uid":1206,"icon":1207,"text":1213,"button":1219,"headline":1220,"component":548},"FAKTOR 04","b0000000-0000-4000-8000-000000000125",{"id":1208,"alt":1209,"name":30,"focus":30,"title":1210,"source":30,"filename":1211,"copyright":30,"fieldtype":49,"meta_data":1212,"is_external_url":51},23160781,"Icon einer Glühbirne die leuchtet","Glühbirne","https://a.storyblok.com/f/328018/150x150/7aa2422bd7/gluehbirne-heller-bg.svg",{},{"type":39,"content":1214},[1215],{"type":42,"content":1216},[1217],{"text":1218,"type":513},"Zinsen, Gebühren, Laufzeiten und Tarife sind erklärungsbedürftig. Wer das Produkt nicht versteht, entscheidet sich gar nicht oder wählt das falsche, und das wird später gekündigt.",[],"Ein Produkt, das man verstehen muss",{"tag":1222,"_uid":1223,"icon":1224,"text":1230,"button":1236,"headline":1237,"component":548},"FAKTOR 05","b0000000-0000-4000-8000-000000000126",{"id":1225,"alt":1226,"name":30,"focus":30,"title":1227,"source":30,"filename":1228,"copyright":30,"fieldtype":49,"meta_data":1229,"is_external_url":51},23160847,"Drei stilisierte Fische, einer schwimmt in die Gegenrichtung","USP","https://a.storyblok.com/f/328018/150x150/147d23c368/usp-heller-bg.svg",{},{"type":39,"content":1231},[1232],{"type":42,"content":1233},[1234],{"text":1235,"type":513},"Kunden kommen vom Vergleichsportal und kehren dorthin zurück. Deine Produktseite muss diesen Vergleich gewinnen, und dafür reicht der beste Zins allein selten.",[],"Vergleichen ist der Normalfall",{"tag":1239,"_uid":1240,"icon":1241,"text":1247,"button":1253,"headline":1254,"component":548},"FAKTOR 06","b0000000-0000-4000-8000-000000000127",{"id":1242,"alt":1243,"name":30,"focus":30,"title":1244,"source":30,"filename":1245,"copyright":30,"fieldtype":49,"meta_data":1246,"is_external_url":51},23160837,"Telefonhörer mit Wellenlinien","Telefon","https://a.storyblok.com/f/328018/150x150/f67540e1a8/telefon-heller-bg.svg",{},{"type":39,"content":1248},[1249],{"type":42,"content":1250},[1251],{"text":1252,"type":513},"Viele Abschlüsse enden in der Filiale, beim Vermittler oder am Telefon. Tests brauchen deshalb ein Tracking, das dem Lead bis zum Vertrag folgt.",[],"Der Abschluss passiert oft offline",[],{"_uid":1257,"head":1258,"steps":1277,"theme":124,"component":1339,"action_buttons":1340},"b0000000-0000-4000-8000-000000000130",[1259],{"_uid":1260,"kicker":1261,"headline":1262,"component":514,"subheadline":1271,"show_top_line":81},"b0000000-0000-4000-8000-000000000131","Wo wir optimieren",{"type":39,"content":1263},[1264],{"type":926,"attrs":1265,"content":1266},{"level":1106},[1267],{"text":1268,"type":513,"marks":1269},"Vom Produktvergleich bis zum Cross-Sell: Wo Interessenten abspringen",[1270],{"type":934},{"type":39,"content":1272},[1273],{"type":42,"content":1274},[1275],{"text":1276,"type":513},"Wir mappen deine konkrete Journey und testen die Stufen, die Abschlüsse bewegen. Ein Standardprogramm, das wir auf jede Bank gleich anwenden, gibt es bei uns nicht.",[1278,1289,1299,1309,1319,1329],{"_uid":1279,"text":1280,"kicker":1286,"component":1287,"subheadline":1288},"b0000000-0000-4000-8000-000000000132",{"type":39,"content":1281},[1282],{"type":42,"content":1283},[1284],{"text":1285,"type":513},"Nutzen klar machen, Konditionen verständlich zeigen, Unsicherheit abbauen. Typische Tests: Darstellung der Konditionen, Vergleichstabellen, Vertrauenssignale direkt am Antragsbutton.","01","section-process__step","Produktseiten und Vergleich",{"_uid":1290,"text":1291,"kicker":1297,"component":1287,"subheadline":1298},"b0000000-0000-4000-8000-000000000133",{"type":39,"content":1292},[1293],{"type":42,"content":1294},[1295],{"text":1296,"type":513},"Kredit-, Tarif- und Sparrechner sind oft der Einstieg in die Entscheidung. Typische Tests: Voreinstellungen, Anzahl der Eingaben, Ergebnisdarstellung mit klarer nächster Aktion.","02","Rechner und Produktfinder",{"_uid":1300,"text":1301,"kicker":1307,"component":1287,"subheadline":1308},"b0000000-0000-4000-8000-000000000134",{"type":39,"content":1302},[1303],{"type":42,"content":1304},[1305],{"text":1306,"type":513},"Hier liegt der größte Hebel. Typische Tests: Reihenfolge der Schritte, Erklärtexte zu Pflichtfeldern, Fortschrittsanzeige, Zwischenspeichern auf Mobile.","03","Antragsstrecke",{"_uid":1310,"text":1311,"kicker":1317,"component":1287,"subheadline":1318},"b0000000-0000-4000-8000-000000000135",{"type":39,"content":1312},[1313],{"type":42,"content":1314},[1315],{"text":1316,"type":513},"Der Wechsel zu Video-Ident, Post-Ident oder eID ist der kritischste Moment der Strecke. Wir testen die Vorbereitung auf diesen Schritt, die Wahl des Verfahrens und die Rückholung von Abbrechern.","04","Legitimation",{"_uid":1320,"text":1321,"kicker":1327,"component":1287,"subheadline":1328},"b0000000-0000-4000-8000-000000000136",{"type":39,"content":1322},[1323],{"type":42,"content":1324},[1325],{"text":1326,"type":513},"Ein eröffnetes Konto ist noch kein aktiver Kunde. Wir testen den Weg zur ersten Nutzung: Karte aktivieren, Gehaltseingang umziehen, erste Sparrate einrichten.","05","Onboarding und Aktivierung",{"_uid":1330,"text":1331,"kicker":1337,"component":1287,"subheadline":1338},"b0000000-0000-4000-8000-000000000137",{"type":39,"content":1332},[1333],{"type":42,"content":1334},[1335],{"text":1336,"type":513},"Im Kundenbereich und in der App liegt oft mehr Ertrag als im Erstabschluss. Personalisierung nach Produktbestand und Lebensphase macht den nächsten Abschluss wahrscheinlicher.","06","Cross-Sell und Bestandskunden","section-process-1",[],{"_uid":1342,"head":1343,"cards":1362,"theme":124,"alignment":971,"component":667,"cards_per_row":1431,"icon_position":971,"action_buttons":1432,"bordered_cards":51},"b0000000-0000-4000-8000-000000000140",[1344],{"_uid":1345,"kicker":1346,"headline":1347,"component":514,"subheadline":1356,"show_top_line":81},"b0000000-0000-4000-8000-000000000141","Konsumpsychologie statt Best Practices",{"type":39,"content":1348},[1349],{"type":926,"attrs":1350,"content":1351},{"level":1106},[1352],{"text":1353,"type":513,"marks":1354},"Die Psychologie hinter einem Abschluss",[1355],{"type":934},{"type":39,"content":1357},[1358],{"type":42,"content":1359},[1360],{"text":1361,"type":513},"Bevor wir testen, verstehen wir, warum deine Kunden zögern. Unser Behavior Pattern Model liefert dazu belegte Verhaltensmuster. Für Banking und Versicherung sind diese fünf entscheidend.",[1363,1379,1391,1407,1419],{"tag":30,"_uid":1364,"icon":1365,"text":1371,"button":1377,"headline":1378,"component":548},"b0000000-0000-4000-8000-000000000142",{"id":1366,"alt":1367,"name":30,"focus":30,"title":1368,"source":30,"filename":1369,"copyright":30,"fieldtype":49,"meta_data":1370,"is_external_url":51},23160831,"Handgezeichnete Berglandschaft mit einem rot-weißen Gipfel und einer Flagge auf der Bergspitze","Vision","https://a.storyblok.com/f/328018/150x150/93cfa6946a/vision-heller-bg.svg",{},{"type":39,"content":1372},[1373],{"type":42,"content":1374},[1375],{"text":1376,"type":513},"„Was, wenn ich mich falsch entscheide?“ Hypothese: Kostenlose Kündbarkeit und Widerrufsrecht direkt am Antragsbutton erhöhen die Antragsstarts.",[],"Verlustaversion und Zero-Risk-Bias",{"tag":30,"_uid":1380,"icon":1381,"text":1383,"button":1389,"headline":1390,"component":548},"b0000000-0000-4000-8000-000000000143",{"id":624,"alt":625,"name":30,"focus":30,"title":626,"source":30,"filename":627,"copyright":30,"fieldtype":49,"meta_data":1382,"is_external_url":51},{},{"type":39,"content":1384},[1385],{"type":42,"content":1386},[1387],{"text":1388,"type":513},"„Machen Leute wie ich das auch so?“ Hypothese: Kundenzahlen und Bewertungen, die zur Zielgruppe passen, senken die Abbrüche vor dem Antrag.",[],"Social Proof",{"tag":30,"_uid":1392,"icon":1393,"text":1399,"button":1405,"headline":1406,"component":548},"b0000000-0000-4000-8000-000000000144",{"id":1394,"alt":1395,"name":30,"focus":30,"title":1396,"source":30,"filename":1397,"copyright":30,"fieldtype":49,"meta_data":1398,"is_external_url":51},23160846,"Handgezeichnetes Balkendiagramm mit fünf rot gefüllten, ansteigenden Säulen und einem schwarzen Aufwärtspfeil darüber","Uplift","https://a.storyblok.com/f/328018/150x150/3a2fcd69b9/uplift-heller-bg.svg",{},{"type":39,"content":1400},[1401],{"type":42,"content":1402},[1403],{"text":1404,"type":513},"„Ist das ein guter Zins?“ Hypothese: Ein Vergleichswert wie der Marktdurchschnitt erhöht die wahrgenommene Attraktivität des eigenen Angebots.",[],"Anchoring",{"tag":30,"_uid":1408,"icon":1409,"text":1411,"button":1417,"headline":1418,"component":548},"b0000000-0000-4000-8000-000000000145",{"id":1208,"alt":1209,"name":30,"focus":30,"title":1210,"source":30,"filename":1211,"copyright":30,"fieldtype":49,"meta_data":1410,"is_external_url":51},{},{"type":39,"content":1412},[1413],{"type":42,"content":1414},[1415],{"text":1416,"type":513},"„Welcher der vier Tarife passt zu mir?“ Hypothese: Eine empfohlene Vorauswahl nach zwei kurzen Fragen senkt Abbrüche und spätere Tarifwechsel.",[],"Decision Paralysis",{"tag":30,"_uid":1420,"icon":1421,"text":1423,"button":1429,"headline":1430,"component":548},"b0000000-0000-4000-8000-000000000146",{"id":1191,"alt":1192,"name":30,"focus":30,"title":1193,"source":30,"filename":1194,"copyright":30,"fieldtype":49,"meta_data":1422,"is_external_url":51},{},{"type":39,"content":1424},[1425],{"type":42,"content":1426},[1427],{"text":1428,"type":513},"„Ich habe schon so viel eingegeben.“ Hypothese: Einfache erste Schritte wie Wunschbetrag und Laufzeit vor den persönlichen Daten erhöhen den Antragsabschluss.",[],"Commitment und Konsistenz","2",[1433],{"_uid":1434,"buttons":1435,"caption":1450,"component":43,"caption_position":971},"b0000000-0000-4000-8000-000000000147",[1436,1440,1445],{"_uid":1437,"icon":27,"link":1438,"text":379,"intent":35,"component":36,"icon_position":37},"b0000000-0000-4000-8000-000000000148",{"id":30,"url":1439,"linktype":136,"fieldtype":32,"cached_url":1439},"https://www.konversionskraft.de/produkte/behavior-pattern-model-poster",{"_uid":1441,"icon":27,"link":1442,"text":1444,"intent":988,"component":36,"icon_position":37},"b0000000-0000-4000-8000-000000000149",{"id":30,"url":1443,"linktype":136,"fieldtype":32,"cached_url":1443},"https://www.konversionskraft.de/produkte/behavior-patterns-kartenset","Behavior Patterns Kartenset",{"_uid":1446,"icon":27,"link":1447,"text":1449,"intent":988,"component":36,"icon_position":37},"b0000000-0000-4000-8000-00000000014a",{"id":30,"url":1448,"linktype":136,"fieldtype":32,"cached_url":1448},"https://www.konversionskraft.de/ressourcen/frameworks/wdw-hypothesen-framework","WDW-Hypothesen-Framework",{"type":39,"content":1451},[1452],{"type":42,"content":1453},[1454],{"text":1455,"type":513},"Jedes Pattern wird zur testbaren Hypothese, nicht zur Designmeinung.",{"_uid":1457,"head":1458,"cards":1476,"theme":124,"alignment":971,"component":667,"cards_per_row":1431,"icon_position":971,"action_buttons":1506,"bordered_cards":81},"b0000000-0000-4000-8000-000000000150",[1459],{"_uid":1460,"kicker":987,"headline":1461,"component":514,"subheadline":1470,"show_top_line":81},"b0000000-0000-4000-8000-000000000151",{"type":39,"content":1462},[1463],{"type":926,"attrs":1464,"content":1465},{"level":1106},[1466],{"text":1467,"type":513,"marks":1468},"Von der ersten Testreihe zum eigenen Conversion-Team",[1469],{"type":934},{"type":39,"content":1471},[1472],{"type":42,"content":1473},[1474],{"text":1475,"type":513},"Die Consorsbank arbeitet seit 2013 mit uns. Wir haben dort A/B-Tests konzipiert und umgesetzt und parallel Methodik und Statistik an das Team übergeben. Daraus ist ein eigenes Conversion-Engineering-Team entstanden.",[1477,1493],{"tag":30,"_uid":1478,"icon":1479,"text":1485,"button":1491,"headline":1492,"component":548},"b0000000-0000-4000-8000-000000000152",{"id":1480,"alt":1481,"name":30,"focus":30,"title":1482,"source":30,"filename":1483,"copyright":30,"fieldtype":49,"meta_data":1484,"is_external_url":51},23160786,"Zwei Hände, die sich einen Händedruck geben","Handshake","https://a.storyblok.com/f/328018/150x150/3812935813/handshake-heller-bg.svg",{},{"type":39,"content":1486},[1487],{"type":42,"content":1488},[1489],{"text":1490,"type":513},"Die Zusammenarbeit läuft seit über zwölf Jahren. Sie verbindet operative Testarbeit mit dem Aufbau von Know-how im Haus.",[],"Seit 2013 Partner der Consorsbank",{"tag":30,"_uid":1494,"icon":1495,"text":1498,"button":1504,"headline":1505,"component":548},"b0000000-0000-4000-8000-000000000153",{"id":1366,"alt":1496,"name":30,"focus":30,"title":1368,"source":30,"filename":1369,"copyright":30,"fieldtype":49,"meta_data":1497,"is_external_url":51},"Handgezeichnete Berglandschaft mit Flagge auf der Bergspitze",{},{"type":39,"content":1499},[1500],{"type":42,"content":1501},[1502],{"text":1503,"type":513},"Die Bank testet heute mit eigener Kapazität. Wir haben Methodik und Statistik weitergegeben, statt eine Abhängigkeit aufzubauen.",[],"Eigenes Conversion-Engineering-Team",[1507],{"_uid":1508,"buttons":1509,"caption":1518,"component":43,"caption_position":971},"b0000000-0000-4000-8000-000000000154",[1510],{"_uid":1511,"icon":27,"link":1512,"text":1517,"intent":988,"component":36,"icon_position":37},"b0000000-0000-4000-8000-000000000155",{"id":193,"url":30,"linktype":31,"fieldtype":32,"cached_url":194,"story":1513},{"name":1514,"id":1515,"uuid":193,"slug":1516,"url":194,"full_slug":194,"_stopResolving":81},"Case Study Überblick",62037665481773,"case-study-ueberblick","Alle Case Studies",{"type":39,"content":1519},[1520],{"type":42},{"_uid":1522,"head":1523,"theme":124,"alignment":30,"component":1538,"testimonials":1539,"action_buttons":1565},"362d3608-efa0-4e75-af17-6f1486da8cff",[1524],{"_uid":1525,"kicker":1526,"headline":1527,"component":514,"subheadline":1535,"show_top_line":81},"4a7c7a12-82f5-40bf-8eec-3ddad6a2d8fd","Stimmen aus Banking & Finance",{"type":39,"content":1528},[1529],{"type":42,"content":1530},[1531],{"text":1532,"type":513,"marks":1533},"Das sagen unsere Kunden aus Banking & Finance",[1534],{"type":934},{"type":39,"content":1536},[1537],{"type":42},"section-testimonial-2",[1540,1550],{"_uid":1541,"logo":1542,"text":1544,"component":1545,"author_name":1546,"author_image":1547,"author_position":1549},"b0000000-0000-4000-8000-000000000161",{"id":1017,"alt":1018,"name":30,"focus":30,"title":1018,"source":30,"filename":1019,"copyright":30,"fieldtype":49,"meta_data":1543,"is_external_url":51},{},"konversionsKRAFT ist für uns Consulting, das sich nicht wie Standard-Consulting anfühlt: Sie denken unternehmerisch mit, statt nur Zahlen zu liefern, und öffnen uns damit blinde Flecken, die wir im eigenen Saft nicht mehr sehen.","section-testimonial__item","Denis Sulejmanov",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1548},{},"AXA Konzern AG",{"_uid":1551,"logo":1552,"text":1557,"component":1545,"author_name":1558,"author_image":1559,"author_position":1564},"d434f9cd-b59d-45af-8fb4-ef5913ddb996",{"id":1553,"alt":1554,"name":30,"focus":30,"title":30,"source":30,"filename":1555,"copyright":30,"fieldtype":49,"meta_data":1556,"is_external_url":51},63877981647282,"Kundenlogo Sparkasse Finanzportal","https://a.storyblok.com/f/328018/300x74/1d42728ea6/logo-sparkasse-finanzportal-colour.svg",{},"Ein Muss für jeden, der ernsthaft Erfolge mit Conversion Optimierung erzielen möchte. Ich habe in diesem Strategie Seminar viele neue Erkenntnisse gewinnen können und einige „Aha-Momente“ gehabt. Danke für die tolle Veranstaltung!","Filip Gral",{"id":1560,"alt":1561,"name":30,"focus":30,"title":30,"source":30,"filename":1562,"copyright":30,"fieldtype":49,"meta_data":1563,"is_external_url":51},63878193533379,"Filip Gral, Sparkasse Finanzportal","https://a.storyblok.com/f/328018/108x108/5038f429c9/filip-gral-sparkasse-finanzportal.png",{},"Online-Marketing-Manager",[],{"_uid":1567,"head":1568,"list":1585,"theme":970,"alignment":971,"component":1602,"action_buttons":1603},"164c95ec-f169-46c2-b71b-bc294a3c0219",[1569],{"_uid":1570,"kicker":1571,"headline":1572,"component":514,"subheadline":1579,"show_top_line":81},"b3b4ca45-9a12-43e8-8cd6-fa980f7d8dfe","So arbeiten wir mit Banken und Versicherern",{"type":39,"content":1573},[1574],{"type":926,"attrs":1575,"content":1576},{"level":1106},[1577],{"text":1578,"type":513},"Diagnose und Umsetzung aus einer Hand",{"type":39,"content":1580},[1581],{"type":42,"content":1582},[1583],{"text":1584,"type":513},"Eine Empfehlung, die niemand umsetzt, bringt keinen einzigen Abschluss. Eine Umsetzung ohne Diagnose baut, was bestellt wurde, ohne zu prüfen, ob es das Problem löst. Wir stellen die psychologische Diagnose, setzen um und bleiben, bis es wirkt. Und wir sagen es, wenn etwas nicht funktioniert.",[1586,1590,1593,1596,1599],{"_uid":1587,"icon":1588,"text":1589,"component":953},"00f08576-2525-4377-81e5-0be310057ed3","check","Enabling und Inhousing: Wir bauen Team, Prozess und Tooling auf, bis deine Leute eigenständig testen. Die Consorsbank und freenet haben auf diesem Weg eigene Conversion-Teams aufgebaut.",{"_uid":1591,"icon":1588,"text":1592,"component":953},"b52b1532-bed7-4fca-b66e-be4bca90f78d","Full Service Experimentation: Research, Hypothesen, Design, Entwicklung, QA und Auswertung mit sauberer Statistik, wenn eigene Kapazität fehlt oder erst entstehen soll.",{"_uid":1594,"icon":1588,"text":1595,"component":953},"aed45419-c5f3-40f2-9198-fc1b0c3ca862","Relaunch- und Redesign-Absicherung: testgestützte Absicherung der kritischen Schritte einer neuen Antragsstrecke oder App.",{"_uid":1597,"icon":1588,"text":1598,"component":953},"2ea8f198-2f26-472d-984b-40bd6673433d","Personalisierung: Segmentierung nach Produktbestand, Lebensphase und Kaufphase, auf der Website und im Kundenbereich.",{"_uid":1600,"icon":1588,"text":1601,"component":953},"69f58c80-98db-46f8-906e-11c7b2d4d8b5","Konzern-erprobt: Server-Side-Testing, Consent-konformes Tracking und die Abstimmung mit IT-Sicherheit, Datenschutz und Compliance sind bei uns Alltag.","section-cta-2",[1604],{"_uid":1605,"buttons":1606,"caption":1614,"component":43,"caption_position":971},"b0000000-0000-4000-8000-000000000171",[1607],{"_uid":1608,"icon":27,"link":1609,"text":1613,"intent":988,"component":36,"icon_position":37},"b0000000-0000-4000-8000-000000000172",{"id":151,"url":30,"linktype":31,"fieldtype":32,"cached_url":152,"story":1610},{"name":58,"id":1611,"uuid":151,"slug":1612,"url":152,"full_slug":152,"_stopResolving":81},225241901227913,"conversion-optimierung","Mehr zu unserer Conversion-Optimierung",{"type":39,"content":1615},[1616],{"type":42},{"cta":1618,"_uid":1619,"head":1620,"items":1636,"theme":124,"avatars":1692,"alignment":971,"component":1693,"contact_links":1694,"bordered_cards":81},[],"b0000000-0000-4000-8000-000000000180",[1621],{"_uid":1622,"kicker":1623,"headline":1624,"component":514,"subheadline":1633,"show_top_line":81},"b0000000-0000-4000-8000-000000000181","Banking-CRO FAQ",{"type":39,"content":1625},[1626],{"type":926,"attrs":1627,"content":1628},{"level":1106},[1629],{"text":1630,"type":513,"marks":1631},"Häufige Fragen zur Conversion-Optimierung bei Banken und Versicherungen",[1632],{"type":934},{"type":39,"content":1634},[1635],{"type":42},[1637,1647,1656,1665,1674,1683],{"_uid":1638,"answer":1639,"question":1645,"component":1646},"b0000000-0000-4000-8000-000000000182",{"type":39,"content":1640},[1641],{"type":42,"content":1642},[1643],{"text":1644,"type":513},"Ja. Wir testen Darstellung, Reihenfolge, Erklärung und Gestaltung. Pflichtinformationen, Einwilligungen und rechtlich vorgegebene Texte bleiben in jeder Variante vollständig erhalten. Varianten, die Rechtstexte berühren, stimmen wir vor dem Start mit deiner Rechts- oder Compliance-Abteilung ab.","Darf man in einer regulierten Antragsstrecke überhaupt testen?","section-faq__item",{"_uid":1648,"answer":1649,"question":1655,"component":1646},"b0000000-0000-4000-8000-000000000183",{"type":39,"content":1650},[1651],{"type":42,"content":1652},[1653],{"text":1654,"type":513},"Ja. Server-Side-Testing, Consent-Management sowie mehrere Marken und Märkte in einem Setup gehören zu unseren Standardprojekten mit Konzernen aus Banking, Versicherung, Telekommunikation und Handel.","Arbeitet ihr mit unserer IT-Sicherheit und unserem Datenschutz zusammen?",{"_uid":1657,"answer":1658,"question":1664,"component":1646},"b0000000-0000-4000-8000-000000000184",{"type":39,"content":1659},[1660],{"type":42,"content":1661},[1662],{"text":1663,"type":513},"Ja, mit angepasster Methode. Wir testen dort, wo die Stichprobe groß ist, also auf Produktseiten, in Rechnern und am Anfang der Antragsstrecke. Dazu messen wir Zwischenschritte statt nur den Abschluss und ergänzen mit User Research. Unsere Statistik-Tools zeigen vorab, welche Effekte überhaupt nachweisbar sind.","Funktioniert A/B-Testing auch mit wenigen Abschlüssen?",{"_uid":1666,"answer":1667,"question":1673,"component":1646},"b0000000-0000-4000-8000-000000000185",{"type":39,"content":1668},[1669],{"type":42,"content":1670},[1671],{"text":1672,"type":513},"Wir verbinden das Verhalten auf der Website mit der Qualität der Leads. Anträge und Anfragen werden bis zum Vertrag im CRM verfolgt, und wir werten Tests auf abgeschlossene Verträge und Deckungsbeitrag aus statt auf abgeschickte Formulare.","Wie messt ihr Abschlüsse, die in der Filiale oder beim Vermittler enden?",{"_uid":1675,"answer":1676,"question":1682,"component":1646},"b0000000-0000-4000-8000-000000000186",{"type":39,"content":1677},[1678],{"type":42,"content":1679},[1680],{"text":1681,"type":513},"Häufig ja, und wir helfen dabei. Genau das ist unser Enabling-Modell: Wir bauen Team, Prozess und Tooling mit auf, statt eine Abhängigkeit zu schaffen. Was ein internes Team selten mitbringt, ist die konsumpsychologische Diagnose und die statistische Absicherung. Beides geben wir weiter, bis deine Leute es selbst können. Kunden wie freenet und die Consorsbank haben auf diesem Weg eigene Conversion-Teams aufgebaut.","Sollen wir das nicht besser selbst aufbauen?",{"_uid":1684,"answer":1685,"question":1691,"component":1646},"b0000000-0000-4000-8000-000000000187",{"type":39,"content":1686},[1687],{"type":42,"content":1688},[1689],{"text":1690,"type":513},"Erste Tests laufen in der Regel nach vier bis sechs Wochen, belastbare Muster zeigen sich nach drei Monaten. Ein Enabling-Programm ist auf sechs bis zwölf Monate angelegt, bis dein Team eigenständig arbeitet.","Wie schnell sehen wir erste Ergebnisse?",[],"section-faq-1",[],{"_uid":1696,"head":1697,"theme":124,"title":1717,"height":1718,"source":1719,"alignment":44,"component":1720,"height_mobile":1721},"15ab890f-db20-411f-96a0-5009e78b520c",[1698],{"_uid":1699,"kicker":1700,"headline":1701,"component":514,"subheadline":1710,"show_top_line":81,"action_buttons":1716},"83ccfa9e-4223-49cd-b5ff-e9ec38ba38cd","Kontakt aufnehmen",{"type":39,"content":1702},[1703],{"type":926,"attrs":1704,"content":1705},{"level":1106},[1706],{"text":1707,"type":513,"marks":1708},"Zeig uns, wo deine Kunden abspringen",[1709],{"type":934},{"type":39,"content":1711},[1712],{"type":42,"content":1713},[1714],{"text":1715,"type":513},"In 30 Minuten gehen wir deine Abschlussstrecke gemeinsam durch: Produktseite, Rechner, Antrag oder Legitimation. Du bekommst drei konkrete Hypothesen, die wir als Erstes testen würden, unabhängig davon, ob wir zusammenarbeiten. Antwort innerhalb von 48 Stunden.",[],"Kontaktformular Banking & Finance","650","https://konversionskraft.activehosted.com/f/6","section-widget-1","850",{"_uid":1723,"head":1724,"theme":124,"members":1740,"alignment":44,"component":1788,"cards_per_row":1431,"action_buttons":1789},"85f0cc4c-2f6d-4e97-9711-1b05ab714f85",[1725],{"_uid":1726,"kicker":1727,"headline":1728,"component":514,"subheadline":1737,"show_top_line":81},"9bea4538-7848-4f34-9a16-ebfb2b702d9f","Deine Ansprechpartner",{"type":39,"content":1729},[1730],{"type":926,"attrs":1731,"content":1732},{"level":1106},[1733],{"text":1734,"type":513,"marks":1735},"Unsere Experten für Banking & Finance",[1736],{"type":934},{"type":39,"content":1738},[1739],{"type":42},[1741,1770],{"bio":30,"_uid":1742,"name":1743,"image":1744,"button":1749,"position":1768,"component":1769},"64d1bd8a-dc05-4e46-825f-e81719b16f19","André Morys",{"id":1745,"alt":1746,"name":30,"focus":30,"title":1746,"source":30,"filename":1747,"copyright":30,"fieldtype":49,"meta_data":1748,"is_external_url":51},23161378,"André Morys, Vorstand (Vors.)","https://a.storyblok.com/f/328018/600x600/f941247b23/andre-morys.png",{},[1750,1757,1763],{"_uid":1751,"icon":1752,"link":1753,"text":30,"component":1756},"ea246802-477f-4a14-854e-2addf7e26ec8","envelope",{"id":30,"url":1754,"email":1754,"linktype":1755,"fieldtype":32,"cached_url":1754},"andre.morys@konversionskraft.de","email","util-link-icon",{"_uid":1758,"icon":1759,"link":1760,"text":30,"component":1756},"c1309e92-215b-4467-91ac-8f446231b807","linked-in",{"id":30,"url":1761,"target":1762,"linktype":136,"fieldtype":32,"cached_url":1761},"https://www.linkedin.com/in/andre-morys/","_blank",{"_uid":1764,"icon":1765,"link":1766,"text":30,"component":1756},"515c83d2-0625-467a-96b1-071b6f2abae6","phone",{"id":30,"url":1767,"linktype":136,"fieldtype":32,"cached_url":1767},"tel: 015116791235","Vorstand (Vors.)","section-team__member",{"bio":30,"_uid":1771,"name":1772,"image":1773,"button":1778,"position":1787,"component":1769},"b0000000-0000-4000-8000-0000000001a5","Gabriel Beck",{"id":1774,"alt":1775,"name":30,"focus":30,"title":1775,"source":30,"filename":1776,"copyright":30,"fieldtype":49,"meta_data":1777,"is_external_url":51},23161402,"Gabriel Beck, Vorstand","https://a.storyblok.com/f/328018/600x600/e3f4f66cbe/gabriel-beck.png",{},[1779,1783],{"_uid":1780,"icon":1752,"link":1781,"text":30,"component":1756},"b0000000-0000-4000-8000-0000000001a6",{"id":30,"url":1782,"email":1782,"linktype":1755,"fieldtype":32,"cached_url":1782},"gabriel.beck@konversionskraft.de",{"_uid":1784,"icon":1759,"link":1785,"text":30,"component":1756},"b0000000-0000-4000-8000-0000000001a7",{"id":30,"url":1786,"target":1762,"linktype":136,"fieldtype":32,"cached_url":1786},"https://www.linkedin.com/in/beckgabriel/","Vorstand","section-team-1",[],"page","https://www.konversionskraft.de/branchen/banking-finance","banking-finance",-280,[],691533109,"9962c6d3-9af0-430e-bb49-4c1c71872e53","2025-04-09T09:06:42.057Z",[],[],[1801,1802],{"name":1514,"id":1515,"uuid":193,"slug":1516,"url":194,"full_slug":194},{"name":58,"id":1611,"uuid":151,"slug":1612,"url":152,"full_slug":152},"\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" width=\"1em\" height=\"1em\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\u003Cpath d=\"M222.37,158.46l-47.11-21.11-.13-.06a16,16,0,0,0-15.17,1.4,8.12,8.12,0,0,0-.75.56L134.87,160c-15.42-7.49-31.34-23.29-38.83-38.51l20.78-24.71c.2-.25.39-.5.57-.77a16,16,0,0,0,1.32-15.06l0-.12L97.54,33.64a16,16,0,0,0-16.62-9.52A56.26,56.26,0,0,0,32,80c0,79.4,64.6,144,144,144a56.26,56.26,0,0,0,55.88-48.92A16,16,0,0,0,222.37,158.46ZM176,208A128.14,128.14,0,0,1,48,80,40.2,40.2,0,0,1,82.87,40a.61.61,0,0,0,0,.12l21,47L83.2,111.86a6.13,6.13,0,0,0-.57.77,16,16,0,0,0-1,15.7c9.06,18.53,27.73,37.06,46.46,46.11a16,16,0,0,0,15.75-1.14,8.44,8.44,0,0,0,.74-.56L168.89,152l47,21.05h0s.08,0,.11,0A40.21,40.21,0,0,1,176,208Z\">\u003C/path>\u003C/svg>","\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" width=\"1em\" height=\"1em\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\u003Cpath d=\"M224,48H32a8,8,0,0,0-8,8V192a16,16,0,0,0,16,16H216a16,16,0,0,0,16-16V56A8,8,0,0,0,224,48Zm-96,85.15L52.57,64H203.43ZM98.71,128,40,181.81V74.19Zm11.84,10.85,12,11.05a8,8,0,0,0,10.82,0l12-11.05,58,53.15H52.57ZM157.29,128,216,74.18V181.82Z\">\u003C/path>\u003C/svg>","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.5 3.24268C3.67157 3.24268 3 3.91425 3 4.74268V19.7427C3 20.5711 3.67157 21.2427 4.5 21.2427H19.5C20.3284 21.2427 21 20.5711 21 19.7427V4.74268C21 3.91425 20.3284 3.24268 19.5 3.24268H4.5ZM8.52076 7.2454C8.52639 8.20165 7.81061 8.79087 6.96123 8.78665C6.16107 8.78243 5.46357 8.1454 5.46779 7.24681C5.47201 6.40165 6.13998 5.72243 7.00764 5.74212C7.88795 5.76181 8.52639 6.40728 8.52076 7.2454ZM12.2797 10.0044H9.75971H9.7583V18.5643H12.4217V18.3646C12.4217 17.9847 12.4214 17.6047 12.4211 17.2246C12.4203 16.2108 12.4194 15.1959 12.4246 14.1824C12.426 13.9363 12.4372 13.6804 12.5005 13.4455C12.7381 12.568 13.5271 12.0013 14.4074 12.1406C14.9727 12.2291 15.3467 12.5568 15.5042 13.0898C15.6013 13.423 15.6449 13.7816 15.6491 14.129C15.6605 15.1766 15.6589 16.2242 15.6573 17.2719C15.6567 17.6417 15.6561 18.0117 15.6561 18.3815V18.5629H18.328V18.3576C18.328 17.9056 18.3278 17.4537 18.3275 17.0018C18.327 15.8723 18.3264 14.7428 18.3294 13.6129C18.3308 13.1024 18.276 12.599 18.1508 12.1054C17.9638 11.3713 17.5771 10.7638 16.9485 10.3251C16.5027 10.0129 16.0133 9.81178 15.4663 9.78928C15.404 9.78669 15.3412 9.7833 15.2781 9.77989C14.9984 9.76477 14.7141 9.74941 14.4467 9.80334C13.6817 9.95662 13.0096 10.3068 12.5019 10.9241C12.4429 10.9949 12.3852 11.0668 12.2991 11.1741L12.2797 11.1984V10.0044ZM5.68164 18.5671H8.33242V10.01H5.68164V18.5671Z\" fill=\"currentColor\"/>\n\u003C/svg>\n","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 16 16\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M13.5893 0.458984L7.93196 6.11498L2.27596 0.458984L0.390625 2.34432L6.04662 8.00032L0.390625 13.6563L2.27596 15.5417L7.93196 9.88565L13.5893 15.5417L15.4746 13.6563L9.81863 8.00032L15.4746 2.34432L13.5893 0.458984Z\" fill=\"currentColor\"/>\n\u003C/svg>\n","\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" width=\"1em\" height=\"1em\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\u003Cpath d=\"M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z\">\u003C/path>\u003C/svg>","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z\" fill=\"currentColor\"/>\n\u003C/svg>\n",1791547781667]