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Für Travel sind diese fünf entscheidend.",[1451,1467,1479,1495,1511],{"tag":30,"_uid":1452,"icon":1453,"text":1459,"button":1465,"headline":1466,"component":548},"a0000000-0000-4000-8000-000000000042",{"id":1454,"alt":1455,"name":30,"focus":30,"title":1456,"source":30,"filename":1457,"copyright":30,"fieldtype":49,"meta_data":1458,"is_external_url":51},23160831,"Handgezeichnete Berglandschaft mit einem rot-weißen Gipfel und einer Flagge auf der Bergspitze","Vision","https://a.storyblok.com/f/328018/150x150/93cfa6946a/vision-heller-bg.svg",{},{"type":39,"content":1460},[1461],{"type":42,"content":1462},[1463],{"text":1464,"type":513},"„Was, wenn ich stornieren muss?“ Hypothese: Kostenlose Umbuchung sichtbar auf der Angebotsseite statt erst im Checkout erhöht die Buchungsstart-Rate.",[],"Verlustaversion und Zero-Risk-Bias",{"tag":30,"_uid":1468,"icon":1469,"text":1471,"button":1477,"headline":1478,"component":548},"a0000000-0000-4000-8000-000000000043",{"id":624,"alt":625,"name":30,"focus":30,"title":626,"source":30,"filename":627,"copyright":30,"fieldtype":49,"meta_data":1470,"is_external_url":51},{},{"type":39,"content":1472},[1473],{"type":42,"content":1474},[1475],{"text":1476,"type":513},"„Fahren Leute wie ich dahin?“ Hypothese: Bewertungen nach Reisetyp gefiltert – Familie, Paar, Solo – senken Abbrüche auf der Angebotsseite.",[],"Social Proof",{"tag":30,"_uid":1480,"icon":1481,"text":1487,"button":1493,"headline":1494,"component":548},"a0000000-0000-4000-8000-000000000044",{"id":1482,"alt":1483,"name":30,"focus":30,"title":1484,"source":30,"filename":1485,"copyright":30,"fieldtype":49,"meta_data":1486,"is_external_url":51},23160846,"Handgezeichnetes Balkendiagramm mit fünf rot gefüllten, ansteigenden Säulen und einem schwarzen Aufwärtspfeil darüber","Uplift","https://a.storyblok.com/f/328018/150x150/3a2fcd69b9/uplift-heller-bg.svg",{},{"type":39,"content":1488},[1489],{"type":42,"content":1490},[1491],{"text":1492,"type":513},"„Ist das ein guter Preis?“ Hypothese: Ein Preisanker über Vergleichsangebot oder Katalogpreis erhöht die wahrgenommene Fairness des Zielpreises.",[],"Anchoring",{"tag":30,"_uid":1496,"icon":1497,"text":1503,"button":1509,"headline":1510,"component":548},"a0000000-0000-4000-8000-000000000045",{"id":1498,"alt":1499,"name":30,"focus":30,"title":1500,"source":30,"filename":1501,"copyright":30,"fieldtype":49,"meta_data":1502,"is_external_url":51},23160781,"Icon einer Glühbirne die leuchtet","Glühbirne","https://a.storyblok.com/f/328018/150x150/7aa2422bd7/gluehbirne-heller-bg.svg",{},{"type":39,"content":1504},[1505],{"type":42,"content":1506},[1507],{"text":1508,"type":513},"„Welche der 40 Optionen ist richtig?“ Hypothese: Eine empfohlene Vorauswahl im Konfigurator senkt Abbrüche und steigert Zusatzleistungen.",[],"Decision Paralysis",{"tag":30,"_uid":1512,"icon":1513,"text":1519,"button":1525,"headline":1526,"component":548},"a0000000-0000-4000-8000-000000000046",{"id":1514,"alt":1515,"name":30,"focus":30,"title":1516,"source":30,"filename":1517,"copyright":30,"fieldtype":49,"meta_data":1518,"is_external_url":51},23160843,"Handgezeichnete Weltkugel mit mehreren roten Punkten, die durch schwarze Linien verbunden sind","Verbindung","https://a.storyblok.com/f/328018/150x150/94bb950f32/verbindung-heller-bg.svg",{},{"type":39,"content":1520},[1521],{"type":42,"content":1522},[1523],{"text":1524,"type":513},"„Ich habe schon so viel eingegeben.“ Hypothese: Kleine erste Schritte wie Reisedatum und Personenzahl vor den Kontaktdaten erhöhen den Formularabschluss.",[],"Commitment und Konsistenz","2",[1529],{"_uid":1530,"buttons":1531,"caption":1546,"component":43,"caption_position":972},"a0000000-0000-4000-8000-000000000047",[1532,1536,1541],{"_uid":1533,"icon":27,"link":1534,"text":379,"intent":35,"component":36,"icon_position":37},"a0000000-0000-4000-8000-000000000048",{"id":30,"url":1535,"linktype":136,"fieldtype":32,"cached_url":1535},"https://www.konversionskraft.de/produkte/behavior-pattern-model-poster",{"_uid":1537,"icon":27,"link":1538,"text":1540,"intent":989,"component":36,"icon_position":37},"a0000000-0000-4000-8000-000000000049",{"id":30,"url":1539,"linktype":136,"fieldtype":32,"cached_url":1539},"https://www.konversionskraft.de/produkte/behavior-patterns-kartenset","Behavior Patterns Kartenset",{"_uid":1542,"icon":27,"link":1543,"text":1545,"intent":989,"component":36,"icon_position":37},"a0000000-0000-4000-8000-00000000004a",{"id":30,"url":1544,"linktype":136,"fieldtype":32,"cached_url":1544},"https://www.konversionskraft.de/ressourcen/frameworks/wdw-hypothesen-framework","WDW-Hypothesen-Framework",{"type":39,"attrs":1547,"content":1548},{"backgroundColor":118},[1549],{"type":42,"attrs":1550,"content":1551},{"textAlign":118},[1552],{"text":1553,"type":513},"Jedes Pattern wird zur testbaren Hypothese, nicht zur Designmeinung. ",{"_uid":1555,"ctas":1556,"head":1567,"list":1586,"image":1587,"items":1592,"theme":124,"caption":30,"alignment":1622,"component":1623,"image_sticky":81},"a0000000-0000-4000-8000-000000000050",[1557],{"_uid":1558,"buttons":1559,"caption":1564,"component":43,"caption_position":972},"a0000000-0000-4000-8000-000000000055",[1560],{"_uid":1561,"icon":30,"link":1562,"text":1563,"intent":35,"component":36,"icon_position":37},"a0000000-0000-4000-8000-000000000056",{"id":30,"url":982,"linktype":136,"fieldtype":32,"cached_url":982},"Kontakt aufnehmen und mehr erfahren",{"type":39,"content":1565},[1566],{"type":42},[1568],{"_uid":1569,"kicker":1570,"headline":1571,"component":514,"subheadline":1580,"show_top_line":81},"a0000000-0000-4000-8000-000000000051","Case Study",{"type":39,"content":1572},[1573],{"type":927,"attrs":1574,"content":1575},{"level":1197},[1576],{"text":1577,"type":513,"marks":1578},"15 % mehr Online-Buchungen durch ein internationales CX-Framework",[1579],{"type":935},{"type":39,"content":1581},[1582],{"type":42,"content":1583},[1584],{"text":1585,"type":513},"Viele Anbieter verzichten auf Umsatz, weil sie internationale Kunden über einen Kamm scheren. Nationale Unterschiede in Bedürfnissen, Mentalitäten und Kulturen gehören in die Strategie. Bei einem konversionsKRAFT-Kunden aus der Touristik haben wir Testing und Optimierung auf die konträren nationalen Vorlieben bei der Produktwahl ausgerichtet und den Umsatz nachweislich um 15,31 % gesteigert. Die Conversion Rate stieg um 13,5 %.",[],{"id":1588,"alt":1589,"name":30,"focus":30,"title":30,"source":30,"filename":1590,"copyright":30,"fieldtype":49,"meta_data":1591,"is_external_url":51},23251079,"Case Study Reisebranche: internationales CX-Framework","https://a.storyblok.com/f/328018/936x884/8f04fe58fe/travel_case-study_bild.png",{},[1593,1603,1612],{"_uid":1594,"icon":1595,"text":1598,"button":1601,"headline":1602,"component":548},"a0000000-0000-4000-8000-000000000052",{"id":1482,"alt":1596,"name":30,"focus":30,"title":1484,"source":30,"filename":1485,"copyright":30,"fieldtype":49,"meta_data":1597,"is_external_url":51},"Handgezeichnetes Balkendiagramm mit ansteigenden Säulen",{},{"type":39,"content":1599},[1600],{"type":42},[],"+15,31 % Umsatzsteigerung",{"_uid":1604,"icon":1605,"text":1607,"button":1610,"headline":1611,"component":548},"a0000000-0000-4000-8000-000000000053",{"id":523,"alt":524,"name":30,"focus":30,"title":525,"source":30,"filename":526,"copyright":30,"fieldtype":49,"meta_data":1606,"is_external_url":51},{},{"type":39,"content":1608},[1609],{"type":42},[],"+13,5 % Conversion Rate",{"_uid":1613,"icon":1614,"text":1617,"button":1620,"headline":1621,"component":548},"a0000000-0000-4000-8000-000000000054",{"id":1454,"alt":1615,"name":30,"focus":30,"title":1456,"source":30,"filename":1457,"copyright":30,"fieldtype":49,"meta_data":1616,"is_external_url":51},"Handgezeichnete Berglandschaft mit Flagge auf der Bergspitze",{},{"type":39,"content":1618},[1619],{"type":42},[],"Ein Team, das danach selbst weitertestet","right","section-features-4",{"_uid":1625,"head":1626,"theme":124,"alignment":30,"component":1641,"testimonials":1642,"action_buttons":1668},"a0000000-0000-4000-8000-000000000060",[1627],{"_uid":1628,"kicker":1629,"headline":1630,"component":514,"subheadline":1638,"show_top_line":81},"a0000000-0000-4000-8000-000000000061","Stimmen aus der Reisebranche",{"type":39,"content":1631},[1632],{"type":42,"content":1633},[1634],{"text":1635,"type":513,"marks":1636},"Das sagen unsere Travel-Kunden",[1637],{"type":935},{"type":39,"content":1639},[1640],{"type":42},"section-testimonial-2",[1643,1656],{"_uid":1644,"logo":1645,"text":1647,"component":1648,"author_name":1649,"author_image":1650,"author_position":1655},"a0000000-0000-4000-8000-000000000062",{"id":1020,"alt":1021,"name":30,"focus":30,"title":1021,"source":30,"filename":1022,"copyright":30,"fieldtype":49,"meta_data":1646,"is_external_url":51},{},"Die konversionsKRAFT Consultants beraten nicht nur, sondern setzen auch aktiv um. Ihre tiefgreifende Expertise unterstützt unsere Teams bei der Umsetzung der digitalen Transformation. Wir sind dadurch in der Lage, datengetriebene Entscheidungen zu treffen, die langfristig den Erfolg sichern und uns helfen, einen signifikanten wirtschaftlichen Mehrwert zu generieren.","section-testimonial__item","Clas Eckholt",{"id":1651,"alt":1652,"name":30,"focus":30,"title":30,"source":30,"filename":1653,"copyright":30,"fieldtype":49,"meta_data":1654,"is_external_url":51},23252465,"Clas Eckholt, TUI Cruises","https://a.storyblok.com/f/328018/276x276/4db005766c/clas-eckholt-tui-cruises.jpg",{},"Vice President Commercial TUI Cruises",{"_uid":1657,"logo":1658,"text":1660,"component":1648,"author_name":1661,"author_image":1662,"author_position":1667},"a0000000-0000-4000-8000-000000000063",{"id":1020,"alt":1021,"name":30,"focus":30,"title":1021,"source":30,"filename":1022,"copyright":30,"fieldtype":49,"meta_data":1659,"is_external_url":51},{},"Der Conversion Manager Lehrgang – eine tolle Veranstaltung für alle, die schon etwas mehr Testingerfahrung haben. Von der guten Testidee bis zur validen Auswertung alles dabei.","Sabine Lettermann",{"id":1663,"alt":1664,"name":30,"focus":30,"title":30,"source":30,"filename":1665,"copyright":30,"fieldtype":49,"meta_data":1666,"is_external_url":51},23252477,"Sabine Lettermann, TUI Cruises","https://a.storyblok.com/f/328018/290x150/eb8b37a279/sabine-lettermann-tui-cruises.png",{},"Online Marketing Manager TUI Cruises",[],{"_uid":1670,"head":1671,"list":1688,"theme":971,"alignment":972,"component":1705,"action_buttons":1706},"a0000000-0000-4000-8000-000000000070",[1672],{"_uid":1673,"kicker":1674,"headline":1675,"component":514,"subheadline":1682,"show_top_line":81},"a0000000-0000-4000-8000-000000000071","So arbeiten wir mit Reiseunternehmen",{"type":39,"content":1676},[1677],{"type":927,"attrs":1678,"content":1679},{"level":1197},[1680],{"text":1681,"type":513},"Strategische Tiefe eines Beraters, Umsetzungsstärke einer Agentur",{"type":39,"content":1683},[1684],{"type":42,"content":1685},[1686],{"text":1687,"type":513},"Reine Beratung endet mit einer Empfehlung, die niemand umsetzt. Reine Umsetzung baut, was bestellt wurde, ohne zu prüfen, ob es das Problem löst. Wir machen beides: Wir stellen die psychologische Diagnose und bleiben, bis sie wirkt. Und wir sagen es, wenn etwas nicht funktioniert.",[1689,1693,1696,1699,1702],{"_uid":1690,"icon":1691,"text":1692,"component":954},"a0000000-0000-4000-8000-000000000072","check","Enabling und Inhousing: Wir bauen Team, Prozess und Tooling auf, bis deine Leute eigenständig testen. Am Ende steht nicht eine Testanzahl, sondern eine Organisation, die ihre Kunden versteht.",{"_uid":1694,"icon":1691,"text":1695,"component":954},"a0000000-0000-4000-8000-000000000073","Full Service Experimentation: Research, Hypothesen, Design, Entwicklung, QA und Auswertung mit sauberer Statistik – wenn eigene Kapazität fehlt oder erst entstehen soll.",{"_uid":1697,"icon":1691,"text":1698,"component":954},"a0000000-0000-4000-8000-000000000074","Relaunch- und Redesign-Absicherung: testgestützte Absicherung der kritischen Schritte einer neuen Buchungsstrecke.",{"_uid":1700,"icon":1691,"text":1701,"component":954},"a0000000-0000-4000-8000-000000000075","Personalisierung: Segmentierung nach Reiseanlass, Herkunftsmarkt und Kaufphase.",{"_uid":1703,"icon":1691,"text":1704,"component":954},"a0000000-0000-4000-8000-000000000076","Enterprise-erprobt: Server-Side-Testing, Consent-konformes Tracking und Multi-Brand-Setups sind bei uns Alltag.","section-cta-2",[1707],{"_uid":1708,"buttons":1709,"caption":1717,"component":43,"caption_position":972},"a0000000-0000-4000-8000-000000000077",[1710],{"_uid":1711,"icon":27,"link":1712,"text":1716,"intent":989,"component":36,"icon_position":37},"a0000000-0000-4000-8000-000000000078",{"id":151,"url":30,"linktype":31,"fieldtype":32,"cached_url":152,"story":1713},{"name":58,"id":1714,"uuid":151,"slug":1715,"url":152,"full_slug":152,"_stopResolving":81},225241901227913,"conversion-optimierung","Mehr zu unserer Conversion-Optimierung",{"type":39,"content":1718},[1719],{"type":42},{"cta":1721,"_uid":1722,"head":1723,"items":1739,"theme":124,"avatars":1795,"alignment":972,"component":1796,"contact_links":1797,"bordered_cards":81},[],"a0000000-0000-4000-8000-000000000080",[1724],{"_uid":1725,"kicker":1726,"headline":1727,"component":514,"subheadline":1736,"show_top_line":81},"a0000000-0000-4000-8000-000000000081","Travel-CRO FAQ",{"type":39,"content":1728},[1729],{"type":927,"attrs":1730,"content":1731},{"level":1197},[1732],{"text":1733,"type":513,"marks":1734},"Häufige Fragen zur Conversion-Optimierung in der Reisebranche",[1735],{"type":935},{"type":39,"content":1737},[1738],{"type":42},[1740,1750,1759,1768,1777,1786],{"_uid":1741,"answer":1742,"question":1748,"component":1749},"a0000000-0000-4000-8000-000000000082",{"type":39,"content":1743},[1744],{"type":42,"content":1745},[1746],{"text":1747,"type":513},"Wir planen Tests in vollen Wochenzyklen, vermeiden Laufzeiten über Buchungsspitzen hinweg und rechnen mit Segmenten statt Gesamtdurchschnitten. Ein Test, der in der Frühbucherphase gewinnt, wird vor Last-Minute-Wochen nicht ausgerollt, sondern erneut geprüft.","Wie testet man bei saisonaler Nachfrage sauber?","section-faq__item",{"_uid":1751,"answer":1752,"question":1758,"component":1749},"a0000000-0000-4000-8000-000000000083",{"type":39,"content":1753},[1754],{"type":42,"content":1755},[1756],{"text":1757,"type":513},"Ja, mit angepasster Methode. Wir testen dort, wo die Stichprobe groß ist – Suche und Angebotsseite –, messen Zwischenschritte statt nur den Abschluss und ergänzen mit User Research. Unsere Statistik-Tools zeigen vorab, welche Effekte überhaupt nachweisbar sind.","Funktioniert A/B-Testing auch mit wenig Buchungen?",{"_uid":1760,"answer":1761,"question":1767,"component":1749},"a0000000-0000-4000-8000-000000000084",{"type":39,"content":1762},[1763],{"type":42,"content":1764},[1765],{"text":1766,"type":513},"Wir verbinden Onsite-Verhalten mit Lead-Qualität: Anfragen werden bis zum Abschluss im CRM verfolgt, Tests werden auf qualifizierte Anfragen und Deckungsbeitrag ausgewertet – nicht auf Formularabsendungen.","Wie messt ihr Conversions, die im Reisebüro oder Callcenter enden?",{"_uid":1769,"answer":1770,"question":1776,"component":1749},"a0000000-0000-4000-8000-000000000085",{"type":39,"content":1771},[1772],{"type":42,"content":1773},[1774],{"text":1775,"type":513},"Häufig ja – und wir helfen dabei. Genau das ist unser Enabling-Modell: Wir bauen Team, Prozess und Tooling mit auf, statt eine Abhängigkeit zu schaffen. Was ein internes Team selten mitbringt, ist die konsumpsychologische Diagnose und die statistische Absicherung. Beides geben wir weiter, bis deine Leute es selbst können. Kunden wie freenet und die Consorsbank haben auf diesem Weg eigene Conversion-Teams aufgebaut.","Sollen wir das nicht besser selbst aufbauen?",{"_uid":1778,"answer":1779,"question":1785,"component":1749},"a0000000-0000-4000-8000-000000000086",{"type":39,"content":1780},[1781],{"type":42,"content":1782},[1783],{"text":1784,"type":513},"Ja. Server-Side-Testing, Consent-Management sowie mehrere Marken und Märkte in einem Setup gehören zu unseren Standardprojekten mit Konzernen aus Touristik, Telekommunikation, Banking und Handel.","Arbeitet ihr mit unserer IT und unserem Datenschutz zusammen?",{"_uid":1787,"answer":1788,"question":1794,"component":1749},"a0000000-0000-4000-8000-000000000087",{"type":39,"content":1789},[1790],{"type":42,"content":1791},[1792],{"text":1793,"type":513},"Erste Tests laufen in der Regel nach vier bis sechs Wochen, belastbare Muster nach drei Monaten. Ein Enabling-Programm ist auf sechs bis zwölf Monate angelegt, bis dein Team eigenständig arbeitet.","Wie schnell sehen wir erste Ergebnisse?",[],"section-faq-1",[],{"_uid":1799,"head":1800,"theme":124,"title":1820,"height":1821,"source":1822,"alignment":44,"component":1823,"height_mobile":1824},"a0000000-0000-4000-8000-000000000090",[1801],{"_uid":1802,"kicker":1803,"headline":1804,"component":514,"subheadline":1813,"show_top_line":81,"action_buttons":1819},"a0000000-0000-4000-8000-000000000091","Kontakt aufnehmen",{"type":39,"content":1805},[1806],{"type":927,"attrs":1807,"content":1808},{"level":1197},[1809],{"text":1810,"type":513,"marks":1811},"Zeig uns, wo deine Kunden abspringen",[1812],{"type":935},{"type":39,"content":1814},[1815],{"type":42,"content":1816},[1817],{"text":1818,"type":513},"In 30 Minuten gehen wir deine Buchungsstrecke gemeinsam durch: Zielgebietsseiten, Suche, Konfigurator oder Checkout. Du bekommst drei konkrete Hypothesen, die wir als Erstes testen würden – unabhängig davon, ob wir zusammenarbeiten. 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