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Der Fokus liegt zunächst daraus, ",[1082],{"type":970,"attrs":1083},{"color":972},{"text":1085,"type":513,"marks":1086},"Klarheit und Struktur",[1087,1089],{"type":970,"attrs":1088},{"color":972},{"type":974},{"text":1091,"type":513,"marks":1092}," in die einzelnen Kanäle zu bringen um aufbauend darauf eine",[1093],{"type":970,"attrs":1094},{"color":972},{"text":1096,"type":513,"marks":1097}," personalisierte und konsistente kanalübergreifende Strategie",[1098,1100],{"type":970,"attrs":1099},{"color":972},{"type":974},{"text":1102,"type":513,"marks":1103}," zu erarbeiten.",[1104],{"type":970,"attrs":1105},{"color":972},"richtext-text",{"_uid":1108,"size":1109,"image":1110,"caption":1114,"component":1117},"31c15e5a-9f66-49d5-afa3-93c65f39660a","full",{"id":1111,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":1112,"copyright":30,"fieldtype":49,"meta_data":1113,"is_external_url":51},121919846672617,"https://a.storyblok.com/f/328018/1920x1080/c43cf7cc01/aldi-bild-case-study-ablauf.png",{},{"type":39,"content":1115},[1116],{"type":42},"richtext-image",[],{"_uid":1120,"head":1121,"cards":1134,"theme":947,"alignment":978,"component":667,"cards_per_row":668,"icon_position":669,"action_buttons":1245,"bordered_cards":81},"beaabb48-54d6-4213-b14c-def07d46f00b",[1122],{"_uid":1123,"kicker":30,"headline":1124,"component":514,"subheadline":1131,"show_top_line":81},"0a2c1f11-7b8d-4959-a285-0803d179e61c",{"type":39,"content":1125},[1126],{"type":1016,"attrs":1127,"content":1128},{"level":1018,"textAlign":118},[1129],{"text":1130,"type":513},"Systematisch und agil zu Klarheit, Struktur und konkreten Maßnahmen",{"type":39,"content":1132},[1133],{"type":42},[1135,1157,1179,1201,1223],{"tag":30,"_uid":1136,"icon":1137,"text":1143,"image":1153,"button":1155,"headline":1156,"component":548},"51a5e31e-859a-4bd5-9d91-b70d8127fb27",{"id":1138,"alt":1139,"name":30,"focus":30,"title":1140,"source":30,"filename":1141,"copyright":30,"fieldtype":49,"meta_data":1142,"is_external_url":51},23160826,"Drei vertikale Balken die von links nach rechts größer werden mit einer Lupe","Wachstum Lupe","https://a.storyblok.com/f/328018/150x150/41f8d5181e/lupe-wachstum-heller-bg.svg",{"alt":1139,"title":1140,"source":30,"copyright":30},{"type":39,"content":1144},[1145],{"type":42,"attrs":1146,"content":1147},{"textAlign":118},[1148],{"text":1149,"type":513,"marks":1150},"Die individuellen strategischen Bedeutungen, Zielsetzungen und Besonderheiten jedes der Kanäle wurden in interaktiven Workshops herausgearbeitet und teamübergreifend dokumentiert. So haben wir sichergestellt, dass Maßnahmen und Use Cases auf die strategischen Ziele der Kanäle einzahlen und es ein cross-funktionales gemeinsames Verständnis zur Personalisierung auf den jeweiligen Kanälen gibt.",[1151],{"type":970,"attrs":1152},{"color":972},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1154},{},[],"Analyse je Kanal",{"tag":30,"_uid":1158,"icon":1159,"text":1165,"image":1175,"button":1177,"headline":1178,"component":548},"230270dd-a415-43e0-b7d3-b9ea702c1222",{"id":1160,"alt":1161,"name":30,"focus":30,"title":1162,"source":30,"filename":1163,"copyright":30,"fieldtype":49,"meta_data":1164,"is_external_url":51},23160848,"Drei Kreise die von innen nach außen größer werden als Zielschreibe mit einem Pfeil in der Mitte","Purpose Zielscheibe","https://a.storyblok.com/f/328018/150x150/9e582cf170/purpose-heller-bg.svg",{"alt":1161,"title":1162,"source":30,"copyright":30},{"type":39,"content":1166},[1167],{"type":42,"attrs":1168,"content":1169},{"textAlign":118},[1170],{"text":1171,"type":513,"marks":1172},"Pro Kanal wurden drei zentrale Nutzersegmente ausgewählt, um den größten Mehrwert mit Personalisierung zu erzielen. Die Segmente spielen für das Kernbusiness von ALDI SÜD eine wesentliche Rolle in Bezug auf Produktkategorien und Zielgruppenbedürfnissen. Durch die Auswahl konkreter Segmente haben wir die Komplexität reduziert und die Basis für einen schnellen Start gelegt.",[1173],{"type":970,"attrs":1174},{"color":972},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1176},{},[],"Fokus auf die wichtigsten Segmente für einen konkreten Start",{"tag":30,"_uid":1180,"icon":1181,"text":1187,"image":1197,"button":1199,"headline":1200,"component":548},"00f92254-e84f-49d6-b86b-ed826647c573",{"id":1182,"alt":1183,"name":30,"focus":30,"title":1184,"source":30,"filename":1185,"copyright":30,"fieldtype":49,"meta_data":1186,"is_external_url":51},23160807,"Eine Glühbirne mit zwei Ellipsen und kleinen Karo-Symbolen drumherum","Inspiration","https://a.storyblok.com/f/328018/150x150/14e191b011/inspiration-heller-bg.svg",{"alt":1183,"title":1184,"source":30,"copyright":30},{"type":39,"content":1188},[1189],{"type":42,"attrs":1190,"content":1191},{"textAlign":118},[1192],{"text":1193,"type":513,"marks":1194},"Für diese Top-Segmente wurden maßgeschneiderte Ideen und Personalisierungskonzepte gemeinsam mit den jeweiligen Kanalverantwortlichen entwickelt und kanalübergreifend geteilt. Ausgehend von Datensegmenten haben wir uns intensiv mit den zugrunde liegenden Nutzerbedürfnissen beschäftigt um eine kundenzentrierte Ansprache entwickeln zu können.",[1195],{"type":970,"attrs":1196},{"color":972},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1198},{},[],"Ideengenerierung & Use Case Entwicklung",{"tag":30,"_uid":1202,"icon":1203,"text":1209,"image":1219,"button":1221,"headline":1222,"component":548},"650579fd-ca3f-401f-abd8-78ecf082d08f",{"id":1204,"alt":1205,"name":30,"focus":30,"title":1206,"source":30,"filename":1207,"copyright":30,"fieldtype":49,"meta_data":1208,"is_external_url":51},23160785,"Drei Rechteckige Blöcke mit A, B und C die Pfeile an der Seite für die Richtung von oben nach unten haben","Handlungsfelder priorisieren","https://a.storyblok.com/f/328018/150x150/4842c21629/handlungsfelder-priorisieren-heller-bg.svg",{"alt":1205,"title":1206,"source":30,"copyright":30},{"type":39,"content":1210},[1211],{"type":42,"attrs":1212,"content":1213},{"textAlign":118},[1214],{"text":1215,"type":513,"marks":1216},"Alle Use Cases wurden nach Business Value, Machbarkeit und Datenlage bewertet und gemeinsam priorisiert. Eine klare Priorisierung hilft dabei, Struktur und Fokus in das komplexe Ziel einer personalisierten kanalübergreifenden Customer Journey zu bringen und konkrete Fortschritte sichtbar zu machen.",[1217],{"type":970,"attrs":1218},{"color":972},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1220},{},[],"Transparente Priorisierung",{"tag":30,"_uid":1224,"icon":1225,"text":1231,"image":1241,"button":1243,"headline":1244,"component":548},"d3203106-ec2e-412a-8eae-1c84544eb894",{"id":1226,"alt":1227,"name":30,"focus":30,"title":1228,"source":30,"filename":1229,"copyright":30,"fieldtype":49,"meta_data":1230,"is_external_url":51},23160849,"Skizze eines Spielzugs mit zwei roten Kreisen, drei schwarzen X und einer gebogenen Pfeillinie mit Punkten, die von einem Kreis zu einem Zielpunkt zeigt","Strategie","https://a.storyblok.com/f/328018/150x150/0b5348fc80/strategie-heller-bg.svg",{"alt":1227,"title":1228,"source":30,"copyright":30},{"type":39,"content":1232},[1233],{"type":42,"attrs":1234,"content":1235},{"textAlign":118},[1236],{"text":1237,"type":513,"marks":1238},"Für jeden Kanal entstanden so strukturierte, individuell zugeschnittene Roadmaps mit den wirkungsvollsten Maßnahmen für den nächsten Entwicklungsschritt. Durch eine übergreifende Planung haben wir sichergestellt, dass kanalübergreifend Abhängigkeiten und Fortschritte sichtbar und planbar werden. 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Besonders wertvoll war die Kombination aus strategischer Beratung, datengetriebener Segmentierung und der pragmatischen Umsetzung entlang unserer digitalen Touchpoints. konversionsKRAFT hat uns geholfen, unser Verständnis für unsere Kund:innen zu schärfen und eine klare Roadmap für eine echte personalisierte Customer Journey zu entwickeln. Die Zusammenarbeit war jederzeit partnerschaftlich, transparent und extrem wirkungsvoll.“","section-testimonial__item","Ruben Heymann",{"id":1270,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":1271,"copyright":30,"fieldtype":49,"meta_data":1272,"is_external_url":51},121246350493209,"https://a.storyblok.com/f/328018/4480x3120/d466373518/ruben_gw3a3761.jpg",{},"Manager Digital Marketing Strategy ALDI SÜD",[],{"_uid":1276,"head":1277,"cards":1302,"theme":124,"alignment":978,"component":667,"cards_per_row":1415,"icon_position":978,"action_buttons":1416,"bordered_cards":81},"b50775a5-f793-480e-ba38-748f9ba8d211",[1278],{"_uid":1279,"kicker":30,"headline":1280,"component":514,"subheadline":1291,"show_top_line":81,"action_buttons":1301},"c34aa9d2-5f79-4872-bbff-5a7ff291961b",{"type":39,"content":1281},[1282],{"type":42,"attrs":1283,"content":1284},{"textAlign":118},[1285],{"text":1286,"type":513,"marks":1287},"Struktur, Klarheit und konkrete Handlungsfähigkeit",[1288,1290],{"type":970,"attrs":1289},{"color":972},{"type":974},{"type":39,"content":1292},[1293],{"type":42,"attrs":1294,"content":1295},{"textAlign":118},[1296],{"text":1297,"type":513,"marks":1298},"Das Projekt hat für ALDI SÜD folgende Ergebnisse gebracht:",[1299],{"type":970,"attrs":1300},{"color":972},[],[1303,1325,1343,1361,1379,1397],{"tag":30,"_uid":1304,"icon":1305,"text":1311,"image":1321,"button":1323,"headline":1324,"component":548},"e4e97e32-f378-4a40-a149-0658927f929a",{"id":1306,"alt":1307,"name":30,"focus":30,"title":1308,"source":30,"filename":1309,"copyright":30,"fieldtype":49,"meta_data":1310,"is_external_url":51},23160765,"Icon roter Haken","Haken rot","https://a.storyblok.com/f/328018/150x150/fd60334cca/checkmark-rot-heller-bg.svg",{"alt":1307,"title":1308,"source":30,"copyright":30},{"type":39,"content":1312},[1313],{"type":42,"attrs":1314,"content":1315},{"textAlign":118},[1316],{"text":1317,"type":513,"marks":1318},"Jeder Kanal verfügt jetzt über eine eigene und klar priorisierte Strategie, die das vorhandene Potenzial optimal nutzt und die Grundlage für konsistente Personalisierung entlang der Customer Journey schafft.",[1319],{"type":970,"attrs":1320},{"color":972},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1322},{},[],"Strukturierte kanalindividuelle Strategien",{"tag":30,"_uid":1326,"icon":1327,"text":1329,"image":1339,"button":1341,"headline":1342,"component":548},"cca8b624-11c0-497e-a44b-7a3b1ae5355f",{"id":1306,"alt":1307,"name":30,"focus":30,"title":1308,"source":30,"filename":1309,"copyright":30,"fieldtype":49,"meta_data":1328,"is_external_url":51},{"alt":1307,"title":1308,"source":30,"copyright":30},{"type":39,"content":1330},[1331],{"type":42,"attrs":1332,"content":1333},{"textAlign":118},[1334],{"text":1335,"type":513,"marks":1336},"Nicht das Sammeln vieler Ideen, sondern das gezielte Herausarbeiten und Vorbereiten der wirkungsvollsten Personalisierungshebel pro Kanal stand im Vordergrund. Jeder Kanal hat eine klare Vorstellung an welchen Potenzialen gearbeitet wird um den Mehrwert von Personalisierung sichtbar zu machen und gezielt zu nutzen.",[1337],{"type":970,"attrs":1338},{"color":972},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1340},{},[],"Fokus auf die Top Use Cases",{"tag":30,"_uid":1344,"icon":1345,"text":1347,"image":1357,"button":1359,"headline":1360,"component":548},"29162ec3-3e80-4747-a5e9-58a2a078e4fc",{"id":1306,"alt":1307,"name":30,"focus":30,"title":1308,"source":30,"filename":1309,"copyright":30,"fieldtype":49,"meta_data":1346,"is_external_url":51},{"alt":1307,"title":1308,"source":30,"copyright":30},{"type":39,"content":1348},[1349],{"type":42,"attrs":1350,"content":1351},{"textAlign":118},[1352],{"text":1353,"type":513,"marks":1354},"Die Ergebnisse sind konkret beschriebene Maßnahmen und Use Cases die mit der aktuellen Infrastruktur umsetzbar sind. So werden die Business Potenziale durch Personalisierung für ALDI SÜD direkt in messbaren Mehrwert überführt.",[1355],{"type":970,"attrs":1356},{"color":972},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1358},{},[],"Klare Maßnahmen für die Umsetzung",{"tag":30,"_uid":1362,"icon":1363,"text":1365,"image":1375,"button":1377,"headline":1378,"component":548},"73b3a81e-202f-41db-92e9-e5f6e84f1b81",{"id":1306,"alt":1307,"name":30,"focus":30,"title":1308,"source":30,"filename":1309,"copyright":30,"fieldtype":49,"meta_data":1364,"is_external_url":51},{"alt":1307,"title":1308,"source":30,"copyright":30},{"type":39,"content":1366},[1367],{"type":42,"attrs":1368,"content":1369},{"textAlign":118},[1370],{"text":1371,"type":513,"marks":1372},"Die Roadmaps bieten für alle Beteiligten bei ALDI SÜD Orientierung. Sie schaffen Transparenz über Ziele, Verantwortlichkeiten und nächste Schritte. 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Es gibt weiterführende Themen an den gearbeitet wird, wie z.B. eine konsistente Datengrundlage.",[1391],{"type":970,"attrs":1392},{"color":972},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1394},{},[],"Starke Basis für die weitere Entwicklung",{"tag":30,"_uid":1398,"icon":1399,"text":1401,"image":1411,"button":1413,"headline":1414,"component":548},"a7c2a983-46f6-45f7-bd85-6e732fd3227a",{"id":1306,"alt":1307,"name":30,"focus":30,"title":1308,"source":30,"filename":1309,"copyright":30,"fieldtype":49,"meta_data":1400,"is_external_url":51},{"alt":1307,"title":1308,"source":30,"copyright":30},{"type":39,"content":1402},[1403],{"type":42,"attrs":1404,"content":1405},{"textAlign":118},[1406],{"text":1407,"type":513,"marks":1408},"Die einzelnen Maßnahmen sind gebündelt und konsistent über die Kanäle bei ALDI SÜD  synchronisiert und auf das übergeordnete Ziel aligned. 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