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Zusätzlich geht es darum, die eigenen Käufergruppen zu verstehen – hierbei hilft die Systematik des ",{"text":1295,"type":513,"marks":1296},"7-Ebenen-Modells",[1297,1301],{"type":1298,"attrs":1299},"link",{"href":1300,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/methoden/7-ebenen-modell-customer-experience.html",{"type":1302},"underline",{"text":1304,"type":513},".",{"_uid":1306,"image":1307,"caption":30,"component":1027},"50aee88a-cbf3-4f03-9d44-f350ab0ed41d",{"id":1308,"alt":1309,"name":30,"focus":30,"title":1310,"source":30,"filename":1311,"copyright":30,"fieldtype":49,"meta_data":1312,"is_external_url":51},61684544116023,"Vergleich von altem (blau) und neuem (rot) Website-Design von Görtz anhand von Nutzerbewertungen in sieben Kategorien: Relevanz, Vertrauen, Orientierung, Stimulanz, Sicherheit, Komfort und Abschluss-Bewertung. Das neue Design erzielt höhere Werte bei Stimulanz, Vertrauen und Sicherheit, während das alte Design bei Orientierung und Komfort besser abschneidet. Zwei Sprechblasen fassen die Unterschiede zusammen.","Görtz 7-Ebenen Modell","https://a.storyblok.com/f/328018/1200x625/3c8b0e0079/vergleich-redesign-website-beispiel-customer-feedback.png",{"alt":1309,"title":1310,"source":30,"copyright":30},{"_uid":1314,"text":1315,"component":979},"45036b44-5319-4264-bd39-f77f7f24580e",{"type":39,"content":1316},[1317,1321,1325,1329,1336],{"type":42,"content":1318},[1319],{"text":1320,"type":513},"Mittels Nutzerbefragung wurde eine Motivationskurve nach dem 7-Ebenen-Modell erstellt. Systematisch wurden die verschiedenen Phasen im Kaufprozess analysiert, um Stärken und Schwächen der Designs auszuloten und mehr Sicherheit bei der Umsetzung zu gewinnen.",{"type":42,"content":1322},[1323],{"text":1324,"type":513},"Durch das integrierte Testing im Redesign-Prozess wurden Anpassungen des Designs, an Produktdetailseiten und Übersichtsseiten direkt validiert und optimiert.",{"type":42,"content":1326},[1327],{"text":1328,"type":513}," ",{"type":919,"attrs":1330,"content":1331},{"level":1009},[1332],{"text":1333,"type":513,"marks":1334},"Beispiel: Content Testing von Unique Value Propositions (UVPs)",[1335],{"type":1015},{"type":42,"content":1337},[1338],{"text":1339,"type":513},"Wo sich bei der Control (links) die Bezahl- und Versandoptionen befanden, wurde in der Variante (rechts) eine Box mit Unique Value Propositions platziert.",{"_uid":1341,"image":1342,"caption":30,"component":1027},"662109f2-01a5-4514-a1a5-2a9d7d0a7016",{"id":1343,"alt":1344,"name":30,"focus":30,"title":1345,"source":30,"filename":1346,"copyright":30,"fieldtype":49,"meta_data":1347,"is_external_url":51},61684544124216,"Zwei Produktdetailseiten des Görtz-Onlineshops im A/B-Test-Vergleich. Links die Originalversion mit Standard-Zahlungs- und Versandinformationen, rechts die optimierte Variante mit emotionaleren Vorteilen (\"Bequem zu Hause anprobieren\"). Die neue Variante erzielte einen Conversion-Uplift von +5,7 %.","Görtz A/B-Test Varianten","https://a.storyblok.com/f/328018/1385x509/77111ce969/goertz-abtest-vergleich-vorteile.png",{"alt":1344,"title":1345,"source":30,"copyright":30},{"_uid":1349,"text":1350,"component":979},"448ca8f8-0b24-4208-828f-20f8d250f1a9",{"type":39,"content":1351},[1352,1360,1364],{"type":42,"content":1353},[1354,1358],{"text":1355,"type":513,"marks":1356},"Das Ergebnis:",[1357],{"type":1015},{"text":1359,"type":513}," Die Hypothese wurde bestätigt. Trotz  Änderung des Markenbildes konnte der Revenue durch die Einbindung der UVPs um +5,7 % signifikante erhöht werden.",{"type":42,"content":1361},[1362],{"text":1363,"type":513},"Deshalb begleiteten wir alle Optimierungssprints durch A/B-Tests. Hierbei haben wir riskante Varianten aufgedeckt (Learnings/ Absicherung).",{"type":42,"content":1365},[1366],{"text":1367,"type":513},"Erfolgreiche Varianten wurden direkt ausgerollt. Dadurch schufen wir einen planbaren Projekterfolg. Zusätzlich führte die Methode zu einer Zeitersparnis für das Gesamtprojekt.",[],{"_uid":1370,"ctas":1371,"head":1372,"list":1403,"image":1404,"items":1410,"theme":124,"caption":30,"alignment":1134,"component":1135,"image_sticky":81},"c16d6a3d-b7c6-46c7-9e0e-dab83ff547d0",[],[1373],{"_uid":1374,"kicker":30,"headline":1375,"component":514,"subheadline":1393},"5c485f81-4178-4236-842f-66601bdcaa87",{"type":39,"content":1376},[1377],{"type":919,"attrs":1378,"content":1379},{"level":921},[1380,1382,1388],{"text":1381,"type":513},"Projekterfolge",{"text":1383,"type":513,"marks":1384}," ",[1385],{"type":995,"attrs":1386},{"color":1387},"#2466DA",{"text":1389,"type":513,"marks":1390},"im Überblick",[1391],{"type":995,"attrs":1392},{"color":997},{"type":39,"content":1394},[1395,1399],{"type":42,"content":1396},[1397],{"text":1398,"type":513},"Dank A/B-Testing konnte der Wechsel des Farbschemas beim Redesign abgesichert werden. Die Daten lieferten eine klare Entscheidungsgrundlage durch Erkenntnisse über die Auswirkungen des Farbwechsels und weiterer Optimierungen auf das Nutzerverhalten.",{"type":42,"content":1400},[1401],{"text":1402,"type":513},"Durch die sukzessive Anpassung des Onlineshops auf Basis agiler Testingsprints konnte für GÖRTZ trotz starker Änderung des Markenbildes ein kumulierter Uplift von 16,2 % erzielt werden.",[],{"id":1405,"alt":1406,"name":30,"focus":30,"title":1407,"source":30,"filename":1408,"copyright":30,"fieldtype":49,"meta_data":1409,"is_external_url":51},61729156385648,"Balkendiagramm zeigt den kumulierten Effekt eines Redesigns: Die Sieger-Varianten erzielen insgesamt einen Uplift von +16,2 %, während die Verlierer-Varianten einen Downlift von -8,7 % bewirken. 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",[1445],{"type":995,"attrs":1446},{"color":30},[],"Klare Entscheidungsgrundlage durch Daten",{"_uid":1450,"icon":1451,"text":1453,"button":1462,"headline":1463,"component":548},"f870e893-3362-4a7f-baf7-9078a2a97ae9",{"id":1241,"alt":1242,"name":30,"focus":30,"title":1243,"source":30,"filename":1244,"copyright":30,"fieldtype":49,"meta_data":1452,"is_external_url":51},{"alt":1242,"title":1243,"source":30,"copyright":30},{"type":39,"content":1454},[1455],{"type":42,"content":1456},[1457],{"text":1458,"type":513,"marks":1459},"Durch das A/B-Testing aller Varianten konnten in Summe eine Downcast auf Bestellungen von -8,7% vermieden werden.",[1460],{"type":995,"attrs":1461},{"color":30},[],"-8,7% Verlust vermieden",{"_uid":1465,"icon":1466,"text":1472,"button":1481,"headline":1482,"component":548},"bc8f509a-68f6-4603-9558-bdc0ad582247",{"id":1467,"alt":1468,"name":30,"focus":30,"title":1469,"source":30,"filename":1470,"copyright":30,"fieldtype":49,"meta_data":1471,"is_external_url":51},23160835,"Pokal mit einem Stern in der Mitte","Pokal","https://a.storyblok.com/f/328018/150x150/f8c216002a/pokal-heller-bg.svg",{"alt":1468,"title":1469,"source":30,"copyright":30},{"type":39,"content":1473},[1474],{"type":42,"content":1475},[1476],{"text":1477,"type":513,"marks":1478},"Das Business Driven Redesign hat mit der agilen Vorgehensweise für einen kumulierten Uplift von +16,2 % auf Bestellungen gesorgt. 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Dann sollten auch wir zusammenarbeiten.",{"type":39,"content":1569},[1570],{"type":42,"content":1571},[1572],{"text":1573,"type":513},"Schicke uns eine unverbindliche Anfrage und beschreibe uns, wie wir dich bei deiner Mission unterstützen können. Wir melden uns innerhalb von 48 Stunden bei dir. ","Kontaktformular, um bezüglich einer möglichen Case Study, die wir zusammen erarbeiten können, Kontakt aufzunehmen","650","https://konversionskraft.activehosted.com/f/6","section-widget-1","850",{"_uid":1580,"component":1581,"global_component":1582},"c41a41be-2143-42f4-9278-1346fe837c61","section-global-component",{"name":1583,"created_at":1584,"published_at":1585,"updated_at":1586,"id":1587,"uuid":1588,"content":1589,"slug":1793,"full_slug":1794,"sort_by_date":118,"position":1795,"tag_list":1796,"is_startpage":51,"parent_id":1797,"meta_data":118,"group_id":1798,"first_published_at":1799,"release_id":118,"lang":124,"path":118,"alternates":1800,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Case Studies","2025-12-10T10:20:02.270Z","2026-10-08T15:09:56.321Z","2026-10-08T15:09:56.336Z",121538159724935,"33cc11c0-c43c-4a30-abee-6e5a2f642144",{"_uid":1590,"body":1591,"component":1792},"e3694e79-bb51-4ebf-b91f-52671210e331",[1592],{"_uid":1593,"head":1594,"cards":1609,"limit":30,"theme":124,"component":1790,"action_buttons":1791,"filter_service":30},"1a22a053-6104-4367-8006-f4659894aea6",[1595],{"_uid":1596,"kicker":30,"headline":1597,"component":514,"subheadline":1606,"show_top_line":81},"c4c0a97b-4654-4816-b70e-becb398971a5",{"type":39,"content":1598},[1599],{"type":919,"attrs":1600,"content":1601},{"level":921,"textAlign":118},[1602],{"text":1603,"type":513,"marks":1604},"Weitere Case Studies aus verschiedenen Branchen",[1605],{"type":1015},{"type":39,"content":1607},[1608],{"type":42},[1610,1627,1641,1653,1665,1679,1690,1704,1721,1735,1748,1763,1774],{"_uid":1611,"link":1612,"logo":1615,"text":1620,"client":1617,"service":1621,"headline":1622,"industry":291,"component":1623,"kpi_label":1624,"kpi_value":1625,"reading_time":1626},"e5a8c0d4-6f1b-4a5e-9c7d-9b2e4f0a1c05",{"id":1613,"url":30,"linktype":31,"fieldtype":32,"cached_url":1614},"6469f148-a1ca-45b5-8f2f-be493f68b6a0","de/case-studies/case-study-the-female-company",{"id":1616,"alt":1617,"name":30,"focus":30,"title":1617,"source":30,"filename":1618,"copyright":30,"fieldtype":49,"meta_data":1619,"is_external_url":51},218898263137364,"The Female Company","https://a.storyblok.com/f/328018/400x300/0334e7c1af/tfc.png",{},"KI liefert Kundenverständnis und Tests in Tagen statt Wochen. 59 % der Experimente gewinnen, der Benchmark liegt bei 20 bis 30 %.","Rapid Growth Engine","Drei Experimente pro Woche, das erste nach 13 Tagen.","item-case-teaser","Conversion Rate in drei Monaten","+54 %","6",{"_uid":1628,"link":1629,"logo":1630,"text":1635,"client":1632,"service":65,"headline":1636,"industry":1637,"component":1623,"kpi_label":1638,"kpi_value":1639,"reading_time":1640},"5e76ffbb-54ae-4f3e-b046-caccea0e0652",{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},{"id":1631,"alt":1632,"name":30,"focus":30,"title":1632,"source":30,"filename":1633,"copyright":30,"fieldtype":49,"meta_data":1634,"is_external_url":51},23160171,"computeruniverse","https://a.storyblok.com/f/328018/255x128/87f15ed90f/computeruniverse.png",{},"Aus 200 Datenpunkten entsteht in Echtzeit ein Profil für jeden Besucher. Die Ansprache passt sich an, lange bevor der Checkout beginnt.","Kundentypen erkennen, bevor sich jemand einloggt.","Elektronik","mehr Umsatz","+18,2 %","4",{"_uid":1642,"link":1643,"text":1646,"client":1647,"service":58,"headline":1648,"industry":1649,"component":1623,"kpi_label":1650,"kpi_value":1651,"anonymized":81,"reading_time":1652},"a1c4e6f0-2b7d-4c1a-9e3f-5d8a0b6c7e01",{"id":1644,"url":30,"linktype":31,"fieldtype":32,"cached_url":1645},"04d326fc-8771-4dd1-ac1d-881eca6496b5","de/case-studies/case-study-modemarke-testing-programm","Ein Motivation Lab zeigte, warum Kunden im Shop zögern. Daraus wuchs ein Programm mit 50 bis 60 Experimenten im Jahr.","Bekannte deutsche Modemarke","Kunden kauften lieber in der Filiale. Daraus wurde ein Test.","Fashion","Nettoumsatz in drei Jahren","+44,88 Mio. €","5",{"_uid":1654,"link":1655,"logo":1656,"text":1661,"client":1658,"service":58,"headline":1662,"industry":273,"component":1623,"kpi_label":1663,"kpi_value":1664,"reading_time":1640},"238e85bd-6a47-4370-ba96-7dbf85ba93c3",{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},{"id":1657,"alt":1658,"name":30,"focus":30,"title":1658,"source":30,"filename":1659,"copyright":30,"fieldtype":49,"meta_data":1660,"is_external_url":51},23160144,"freenet","https://a.storyblok.com/f/328018/255x128/f1adafe85a/freenet.png",{},"Ein Proof of Concept mit vorab vereinbarten Uplift-Zielen hat den Wert von Experimentation belegt. Heute steuert freenet das Programm selbst.","Zwei Drittel aller Tests erfolgreich, mit Erfolgsgarantie.","mehr Bestellungen, kumuliert","+30 %",{"_uid":1666,"link":1667,"logo":1668,"text":1673,"client":1670,"service":1674,"headline":1675,"industry":1676,"component":1623,"kpi_label":1677,"kpi_value":1678,"reading_time":1626},"19f3becd-60dc-4fcc-bb3c-7aac1d8cd990",{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},{"id":1669,"alt":1670,"name":30,"focus":30,"title":1670,"source":30,"filename":1671,"copyright":30,"fieldtype":49,"meta_data":1672,"is_external_url":51},23160152,"Haufe","https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/haufe.png",{},"Aus Personas und Jobs to be done entstanden 33 Tests mit 52 % Erfolgsquote. Kundenzentrierung wurde so Teil der täglichen Arbeit.","Kundenzentrierung","Personas, die im Alltag genutzt werden statt im Ordner zu liegen.","B2B-Software","Umsatz","+5,2 Mio. €",{"_uid":1680,"link":1681,"text":1684,"client":1685,"service":58,"headline":1686,"industry":1687,"component":1623,"kpi_label":1688,"kpi_value":1689,"anonymized":81,"reading_time":668},"b2d5f7a1-3c8e-4d2b-8f4a-6e9b1c7d8f02",{"id":1682,"url":30,"linktype":31,"fieldtype":32,"cached_url":1683},"683b77f5-8372-4123-ae6a-ed8bb27982ed","de/case-studies/case-study-fashion-d2c-marke","Unsere Expertinnen und Experten haben das interne Team ergänzt. Heute wird jede wichtige Entscheidung vorher getestet.","Mittelständische Fashion-D2C-Marke","Wachstum im gesättigten Markt, ohne mehr Werbebudget.","Fashion D2C","Wertbeitrag pro Jahr","+22,8 Mio. €",{"_uid":1691,"link":1692,"logo":1693,"text":1698,"client":1695,"service":1699,"headline":1700,"industry":1701,"component":1623,"kpi_label":1702,"kpi_value":1703,"reading_time":1652},"5dfd9302-708d-49d6-a85f-b88a18e57cb0",{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},{"id":1694,"alt":1695,"name":30,"focus":30,"title":1695,"source":30,"filename":1696,"copyright":30,"fieldtype":49,"meta_data":1697,"is_external_url":51},23160153,"Görtz","https://a.storyblok.com/f/328018/255x128/f45d82f484/goertz.png",{},"Jede große Änderung wurde vor dem Livegang im A/B-Test geprüft. So wurde aus dem Risiko eines Relaunchs ein messbarer Gewinn.","Relaunch-Absicherung","Ein Redesign, das Umsatz bringt statt kostet.","Schuhe","Uplift nach dem Redesign","+16,2 %",{"_uid":1705,"link":1706,"logo":1709,"text":1715,"client":1716,"service":1621,"headline":1717,"industry":1718,"component":1623,"kpi_label":1719,"kpi_value":1720,"anonymized":51,"reading_time":1640},"c3e6a8b2-4d9f-4e3c-9a5b-7f0c2d8e9a03",{"id":1707,"url":30,"linktype":31,"fieldtype":32,"cached_url":1708},"3228590d-2d9d-4823-afad-31dcef063880","de/case-studies/case-study-familienunternehmen-sport-freizeit",{"id":1710,"alt":1711,"name":30,"focus":30,"title":1712,"source":30,"filename":1713,"copyright":30,"fieldtype":49,"meta_data":1714,"is_external_url":51},23160181,"Kundenlogo Pferdesporthaus Loesdau","Loesdau","https://a.storyblok.com/f/328018/255x128/c05ea07246/loesdau.png",{},"Als externes Growth Team haben wir Tempo und Trefferquote der Tests gesteigert. Daraus entstand unser Modell für schnelles Testen im D2C.","Pferdesporthaus Loesdau","Viermal so viele Tests, weil kleine Sprints schneller lernen.","Reitsport","ROI in zwei Jahren","1.493 %",{"_uid":1722,"link":1723,"logo":1724,"text":1729,"client":1726,"service":1730,"headline":1731,"industry":1732,"component":1623,"kpi_label":1733,"kpi_value":1734,"reading_time":1626},"5dc62546-51ea-44bd-b43e-70626d59c50b",{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200},{"id":1725,"alt":1726,"name":30,"focus":30,"title":1726,"source":30,"filename":1727,"copyright":30,"fieldtype":49,"meta_data":1728,"is_external_url":51},23160123,"Betzold","https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png",{},"Konzept und Shop-Modul entstanden in je einer Woche. Nach fünf Wochen Erprobung war der Nutzen der neuen Personalisierung belegt.","Personalisierung & MVP","Ein MVP in zwei Wochen statt eines Großprojekts.","Schulbedarf","höhere Conversion Rate","+32 %",{"_uid":1736,"link":1737,"logo":1738,"text":1743,"client":1740,"service":65,"headline":1744,"industry":1745,"component":1623,"kpi_label":1746,"kpi_value":1747,"reading_time":1652},"849c59ca-28e6-42dc-8b8d-1623a0535718",{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},{"id":1739,"alt":1740,"name":30,"focus":30,"title":1740,"source":30,"filename":1741,"copyright":30,"fieldtype":49,"meta_data":1742,"is_external_url":51},23160151,"ALDI SÜD","https://a.storyblok.com/f/328018/299x150/c54d5ba064/aldi-sued.svg",{},"Jeder Kanal bekam eine eigene Roadmap mit priorisierten Use Cases. Abhängigkeiten zwischen den Kanälen sind jetzt sichtbar und planbar.","Personalisierung über alle Kanäle mit einem gemeinsamen Plan.","Lebensmittelhandel","pro Kanal als Startpunkt","3 Segmente",{"_uid":1749,"link":1750,"logo":1753,"text":1758,"client":1755,"service":65,"headline":1759,"industry":1760,"component":1623,"kpi_label":1761,"kpi_value":1762,"reading_time":1652},"7e0b3c5a-9d2f-4b8e-a1c6-e04f5d2b8a91",{"id":1751,"url":30,"linktype":31,"fieldtype":32,"cached_url":1752},"32656445-665d-4357-9ac8-dcd736831473","de/case-studies/case-study-eon-personalisierung",{"id":1754,"alt":1755,"name":30,"focus":30,"title":1755,"source":30,"filename":1756,"copyright":30,"fieldtype":49,"meta_data":1757,"is_external_url":51},23160222,"E.ON","https://a.storyblok.com/f/328018/255x128/eb2f094070/e-on.png",{},"Ein Assessment über neun Handlungsfelder und eine Bewertung von vier Journey-Streams zeigten, wo sich Personalisierung lohnt. 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