[{"data":1,"prerenderedAt":1701},["ShallowReactive",2],{"story:de:de/case-studies/case-study-kickz":3,"icon:cross":1592,"icon:chevron-right":1593,"case-teasers:_global-components/case-studies":1594},[4,901],{"story":5,"cv":720,"rels":721,"links":893},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":713,"full_slug":714,"sort_by_date":118,"position":715,"tag_list":716,"is_startpage":81,"parent_id":121,"meta_data":118,"group_id":717,"first_published_at":718,"release_id":118,"lang":124,"path":118,"alternates":719,"default_full_slug":118,"translated_slugs":118},"Settings","2025-02-26T17:11:48.854Z","2025-12-11T08:40:21.040Z","2025-12-11T08:40:21.063Z",632563359,"83ad7de7-b46f-48d7-9edc-3d89061e3d4f",{"_uid":13,"footer":14,"header":126,"component":499,"blog_read_more":500,"error_page_body":501,"error_page_head":671,"blog_author_head":687,"blog_bottom_head":701,"blog_sidebar_cta":702,"error_page_title":679,"blog_reading_time":703,"blog_bottom_buttons":704,"error_page_subtitle":685,"blog_meta_label_author":709,"blog_table_of_contents":710,"blog_meta_label_reading_time":711,"blog_meta_label_reading_minutes":712},"95ccfc97-3659-4608-8990-0248adfa1881",{"name":15,"created_at":7,"published_at":16,"updated_at":17,"id":18,"uuid":19,"content":20,"slug":116,"full_slug":117,"sort_by_date":118,"position":119,"tag_list":120,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":122,"first_published_at":123,"release_id":118,"lang":124,"path":118,"alternates":125,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Footer","2026-10-07T08:04:25.947Z","2026-10-07T08:04:25.973Z",632563360,"f91caf23-4392-4247-a497-5a33b5f8b0e2",{"cta":21,"_uid":45,"logo":46,"links":52,"component":82,"copyright":83,"logo_link":84,"legal_links":87},[22],{"_uid":23,"buttons":24,"caption":38,"component":43,"caption_position":44},"647620f2-206f-41a8-a066-1a9bcfafbedc",[25],{"_uid":26,"icon":27,"link":28,"text":34,"intent":35,"component":36,"icon_position":37},"290b992e-f2fa-47b9-805d-e59ebaab0660","chevron-right",{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},"dda7b895-91ef-4e7f-a501-501bafa8bc2b","","story","multilink","de/newsletter","Know-how ins Postfach","primary","util-button","leading",{"type":39,"content":40},"doc",[41],{"type":42},"paragraph","item-action-buttons","center","63d8b1e8-ed60-47da-be57-40b9eed794a0",{"id":47,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":48,"copyright":30,"fieldtype":49,"meta_data":50,"is_external_url":51},22764167,"https://a.storyblok.com/f/328018/236x25/9dd018f217/logo-bk.svg","asset",{},false,[53,60,66,72],{"_uid":54,"link":55,"text":58,"component":59},"31741abf-7693-4e4f-9502-d2c322e40b4f",{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},"ceb695b8-32ca-4bcc-b418-0148c2a00dc8","de/conversion-optimierung","Conversion-Optimierung","util-link",{"_uid":61,"link":62,"text":65,"type":30,"component":59},"e0155237-ab2f-4584-8cd8-2bfd210973c1",{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},"5df5215d-7c85-44aa-a463-137a895ed5f2","de/personalisierung","Personalisierung",{"_uid":67,"link":68,"text":71,"component":59},"2fc5d177-de04-4a95-b66f-83dd15c604e7",{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},"8c7b080c-9822-4a6e-ac1a-d3ac1930d644","de/kontakt","Kontakt",{"_uid":73,"link":74,"text":78,"component":59},"a84a6018-72c7-403e-a16d-9033ec862d46",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":77},"d678066e-5183-42ca-9740-53aef05840bc","de/ueber-uns/karriere",{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Karriere",61774610481128,"karriere",true,"core-footer","© 2026 konversionsKRAFT AG",{"id":85,"url":30,"linktype":31,"fieldtype":32,"cached_url":86},"f74c775f-6663-471d-8909-a2c89001a39f","de/",[88,94,100,106,112],{"_uid":89,"link":90,"text":93,"component":59},"de414811-3677-47d5-9976-0b0ffcbf33cb",{"id":91,"url":30,"linktype":31,"fieldtype":32,"cached_url":92},"ff78948e-62fc-4366-bb99-35a4e445f7b7","de/datenschutzerklaerung","Datenschutz",{"_uid":95,"link":96,"text":99,"component":59},"61a55edc-2e44-4c34-85ee-592092d40fff",{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},"db985f58-3c1f-4682-a22c-1e309a879bfc","de/allgemeine-geschaeftsbedingungen","AGB",{"_uid":101,"link":102,"text":105,"component":59},"9dd6dd9c-8099-46cb-94eb-7a2eff25cafb",{"id":103,"url":30,"linktype":31,"fieldtype":32,"cached_url":104},"8844a87b-92ca-4340-ad83-45623ec51d28","de/impressum","Impressum",{"_uid":107,"link":108,"text":111,"component":59},"1c9552b5-81f7-49e0-b7c7-7f78e48fe757",{"id":109,"url":30,"linktype":31,"fieldtype":32,"cached_url":110},"c180fc5b-1552-4f9a-8096-7522c2fc74b8","de/barrierefreiheitserklaerung","Barrierefreiheitserklärung",{"_uid":113,"link":114,"text":115,"component":59},"7c9e9042-51c1-4e2d-b44e-43b819a28273",{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},"Cookies","footer","de/_settings/footer",null,-30,[],632563353,"265f0d28-1033-4059-a49d-3cbad3c63dd2","2025-05-05T09:35:19.813Z","default",[],{"name":127,"created_at":7,"published_at":128,"updated_at":129,"id":130,"uuid":131,"content":132,"slug":492,"full_slug":493,"sort_by_date":118,"position":494,"tag_list":495,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":496,"first_published_at":497,"release_id":118,"lang":124,"path":118,"alternates":498,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Header","2026-10-07T11:10:10.189Z","2026-10-07T11:10:10.205Z",632563358,"2f01a7ab-082d-45e9-adbe-b223c4ba9feb",{"_uid":133,"link":134,"logo":137,"links":141,"buttons":487,"component":491},"5ff93704-f742-47ed-92db-e5b13f03564b",{"id":30,"url":135,"linktype":136,"fieldtype":32,"cached_url":135},"https://www.konversionskraft.de","url",{"id":138,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":139,"copyright":30,"fieldtype":49,"meta_data":140,"is_external_url":51},21395391,"https://a.storyblok.com/f/328018/300x31/362acdb1c8/kk-logo-white.svg",{},[142,190,244,293,432,443],{"_uid":143,"link":144,"links":147,"title":188,"component":189},"b2cf1eaa-6274-4de9-bf12-eec7e5df59f9",{"id":145,"url":30,"linktype":31,"fieldtype":32,"cached_url":146},"147973fb-7b43-4d6d-a404-ab2c0678fbc2","de/loesungen/",[148,153,158,164,170,176,182],{"_uid":149,"link":150,"text":58,"component":59},"3a7093f2-25df-4ed5-b335-805febe74512",{"id":151,"url":30,"linktype":31,"fieldtype":32,"cached_url":152},"c9021c39-1839-49c7-98c4-4014de8cfe28","de/loesungen/conversion-optimierung",{"_uid":154,"link":155,"text":65,"component":59},"159678a7-7dd0-460b-b9d9-8741afdc2b23",{"id":156,"url":30,"linktype":31,"fieldtype":32,"cached_url":157},"3f593847-2edc-4128-9330-e5bd0c0cdeb8","de/loesungen/personalisierung-ueberblick",{"_uid":159,"link":160,"text":163,"component":59},"4214b02c-039c-4a9c-b545-3cbce68afe82",{"id":161,"url":30,"linktype":31,"fieldtype":32,"cached_url":162},"2f790b38-6102-44bf-be14-30eb612116b7","de/loesungen/redesign-absicherung","Relaunch-/Redesign-Absicherung",{"_uid":165,"link":166,"text":169,"component":59},"328ea4fc-4b3f-47ec-b944-44bd93652d5e",{"id":167,"url":30,"linktype":31,"fieldtype":32,"cached_url":168},"556166c5-b13e-4cb7-9f29-b3ee70e89da5","de/loesungen/mehr-marketingeffizienz","Online-Marketing & Kampagnenoptimierung",{"_uid":171,"link":172,"text":175,"component":59},"836ef4eb-2dc4-419e-b607-99f8e0a55eea",{"id":173,"url":30,"linktype":31,"fieldtype":32,"cached_url":174},"f0d0c226-175e-437e-9ec3-2a774d53176b","de/loesungen/kundenbindung-loyalty","Kundenbindung & Loyalty",{"_uid":177,"link":178,"text":181,"component":59},"b4b4fb97-e791-42a6-b3a1-b1eff37e39cc",{"id":179,"url":30,"linktype":31,"fieldtype":32,"cached_url":180},"8384ac3d-99d5-450c-a366-97de897ba6c4","de/loesungen/kundenzentrierung","Kundenzentrierte Test-/Experimentierkultur",{"_uid":183,"link":184,"text":187,"component":59},"6bb72781-75bb-447e-8c30-4e3731e74c1b",{"id":185,"url":30,"linktype":31,"fieldtype":32,"cached_url":186},"3e74fa84-d5dd-4989-9b54-dc4b17d78d61","de/loesungen/product-discovery","Produktentwicklung & MVP-Begleitung","Lösungen","util-link-list",{"_uid":191,"link":192,"links":195,"title":243,"component":189},"c72751dc-01ca-4393-88d5-f98044c20dfe",{"id":193,"url":30,"linktype":31,"fieldtype":32,"cached_url":194},"3d5d20be-27f5-4633-85b0-bd2e681643a7","de/case-studies/case-study-ueberblick",[196,202,208,213,219,225,231,237],{"_uid":197,"link":198,"text":201,"component":59},"7842509a-13c2-4d57-887d-eca5e88c29c0",{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200},"432ec656-e9cb-4462-85f3-0d653d33bcd3","de/case-studies/case-study-betzold","Betzold: Personalisierung für KMU",{"_uid":203,"link":204,"text":207,"component":59},"edd83cb1-2bb0-469a-8007-d76d26c94804",{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},"b2f8d181-b222-4b79-a35a-ffc813533953","de/case-studies/case-study-freenet-ag","Freenet: CRO Team aufbauen & Inhousing",{"_uid":209,"link":210,"text":212,"component":59},"c43a5159-7404-431a-a873-696fc2415618",{"id":30,"url":211,"linktype":136,"fieldtype":32,"cached_url":211},"https://www.konversionskraft.de/innovationsmanagement/design-sprints.html","Telefonica: Innovation mit Design Sprints",{"_uid":214,"link":215,"text":218,"component":59},"79bdb63a-dd36-468f-ad57-1ff6352335ff",{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},"9da92b5c-0b48-463c-96af-f324d5951218","de/case-studies/case-study-computeruniverse","computeruniverse: Echtzeit Personalisierung",{"_uid":220,"link":221,"text":224,"component":59},"ed7cefbb-abbd-4bbe-ad78-97923943a968",{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},"bbad9c18-473e-4035-bb5a-9ec561f46a1d","de/case-studies/case-study-goertz","Görtz: Design Driven Relaunch",{"_uid":226,"link":227,"text":230,"component":59},"0025c2b0-0253-444d-89be-9bbae77b66fd",{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},"c6eccf7f-3c04-4d2e-84d7-aca24c02131a","de/case-studies/case-study-haufe","Haufe: Customer Centricity",{"_uid":232,"link":233,"text":236,"component":59},"ce573bb0-0e46-4c94-a737-bec58af9b6b3",{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},"0d6607f2-7b17-4248-877e-fab97adadbbd","de/case-studies/case-study-aldi-sued-personalisierung","ALDI Süd: Kanalübergreifende Personalisierung",{"_uid":238,"link":239,"text":242,"component":59},"155dbddf-9f79-4a6e-a17e-9c044fba1145",{"id":240,"url":30,"linktype":31,"fieldtype":32,"cached_url":241},"cb05cdff-2855-4e30-8abe-b7c60fb50e07","de/ressourcen/studien/download-grow-report","G.R.O.W. Report & Canvas - Download","Cases",{"_uid":245,"link":246,"links":249,"title":292,"component":189},"290333ca-9ef6-4c0d-8878-f5c285374311",{"id":247,"url":30,"linktype":31,"fieldtype":32,"cached_url":248},"0a47fb29-43c0-480d-8192-fdec9bed2a00","de/branchen/",[250,256,262,268,274,280,286],{"_uid":251,"link":252,"text":255,"component":59},"e03779ff-4a0c-492b-a23f-82cc41ce1b42",{"id":253,"url":30,"linktype":31,"fieldtype":32,"cached_url":254},"9db23777-e782-4660-8772-9f6b5706455e","de/branchen/banking-finance","Banking & Finance",{"_uid":257,"link":258,"text":261,"component":59},"f87e851a-7b12-4e65-8e92-329f5c9320c3",{"id":259,"url":30,"linktype":31,"fieldtype":32,"cached_url":260},"df24ecee-0472-4e18-b719-98ae5a7eaf30","de/branchen/b2b","B2B",{"_uid":263,"link":264,"text":267,"component":59},"2e8b4eaa-1fc5-445c-976f-bf38a081e21f",{"id":265,"url":30,"linktype":31,"fieldtype":32,"cached_url":266},"bdd1cf11-ef56-4696-be69-fa57208726f9","de/branchen/ngo","Non-Governmental Organisations",{"_uid":269,"link":270,"text":273,"component":59},"fbfa0f52-59fb-4fe2-9124-29860f34613f",{"id":271,"url":30,"linktype":31,"fieldtype":32,"cached_url":272},"f6d46912-5fe2-4540-9d5b-c06a31e49306","de/branchen/telekommunikation","Telekommunikation",{"_uid":275,"link":276,"text":279,"component":59},"2c8f964f-f25d-47fe-ac8f-e11f53673926",{"id":277,"url":30,"linktype":31,"fieldtype":32,"cached_url":278},"7bfaf1a9-5c8e-4a08-92ce-80b5ed12e311","de/branchen/e-commerce","E-Commerce",{"_uid":281,"link":282,"text":285,"component":59},"7657fffb-c9f6-47f7-a970-a9a623d59aca",{"id":283,"url":30,"linktype":31,"fieldtype":32,"cached_url":284},"d972d186-d012-40ec-94bf-d6f072c006bd","de/branchen/conversion-optimierung-travel","Travel & Entertainment",{"_uid":287,"link":288,"text":291,"component":59},"95e5bd1c-820a-404c-9425-fa5726f46039",{"id":289,"url":30,"linktype":31,"fieldtype":32,"cached_url":290},"adec7223-27fe-48be-895d-542dd2154619","de/branchen/d2c","D2C","Branchen",{"_uid":294,"link":295,"links":298,"title":431,"component":189},"78233a78-d66e-44e6-9bc6-f04e21981a36",{"id":296,"url":30,"linktype":31,"fieldtype":32,"cached_url":297},"2868c027-4bca-49d6-a93e-64534a555c46","de/know-how-tools",[299,303,309,315,321,325,335,341,346,356,362,368,374,380,386,392,396,401,407,413,419,425],{"_uid":300,"link":301,"text":302,"component":59},"e1000000-0000-4000-8000-000000000001",{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},"Ratgeber: Was ist Conversion-Optimierung?",{"_uid":304,"link":305,"text":308,"component":59},"e1000000-0000-4000-8000-000000000002",{"id":306,"url":30,"linktype":31,"fieldtype":32,"cached_url":307},"c3fa47db-d9f1-440c-90f1-5edb09eff03b","de/customer-journey","Ratgeber: Was ist eine Customer Journey?",{"_uid":310,"link":311,"text":314,"component":59},"e1000000-0000-4000-8000-000000000003",{"id":312,"url":30,"linktype":31,"fieldtype":32,"cached_url":313},"cda69b30-8362-4d2d-80a3-ef4b9f11178a","de/ab-testing","Ratgeber: Was ist A/B-Testing?",{"_uid":316,"link":317,"text":320,"component":59},"e1000000-0000-4000-8000-000000000004",{"id":318,"url":30,"linktype":31,"fieldtype":32,"cached_url":319},"2c10eaf4-b33d-43f0-ac03-831a2c9513f2","de/cro-agentur-finden","Ratgeber: Wie finde ich eine gute CRO-Agentur?",{"_uid":322,"link":323,"text":324,"component":59},"e1000000-0000-4000-8000-000000000005",{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},"Ratgeber: Was ist Personalisierung?",{"_uid":326,"link":327,"text":334,"component":59},"5b065a95-dc2c-4157-9cce-36a5491d748a",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":330},"f3c858d2-69c1-4782-a66c-03634b2258f6","de/weiterbildung/uebersicht-der-weiterbildungsangebote",{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Übersicht der Weiterbildungsangebote",61789049106112,"uebersicht-der-weiterbildungsangebote","Academy - E-Kurse & Schulungen",{"_uid":336,"link":337,"text":340,"component":59},"7f66786d-3901-4f91-b78b-5363f8a34cbd",{"id":338,"url":30,"linktype":31,"fieldtype":32,"cached_url":339},"cb7da046-7dd0-466b-a99d-5e01142617f1","de/ressourcen/download-bibliothek","Download Bibliothek - E-Books, Studien, Frameworks",{"_uid":342,"link":343,"text":345,"component":59},"8eb16b14-6456-4a01-8f2c-aa930c24ac5d",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":344},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Weiterbildungen im Überblick",{"_uid":347,"link":348,"text":355,"component":59},"aff38e25-0be7-4a95-8247-7875f706c31d",{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":351},"59affe36-02b5-42a7-9ef1-a2ea2e34bc71","de/webinare/",{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},"Anstehende Webinare",62483764663535,"webinare","Webinare",{"_uid":357,"link":358,"text":361,"component":59},"2ab92889-dda6-4602-89d4-48b24e7a6e97",{"id":359,"url":30,"linktype":31,"fieldtype":32,"cached_url":360},"c96790f9-bb24-4408-873a-807fa6dab582","de/tools/","Statistik Tools",{"_uid":363,"link":364,"text":367,"component":59},"6332bc11-9aaf-402f-84b6-715384d999ad",{"id":365,"url":30,"linktype":31,"fieldtype":32,"cached_url":366},"c9edb73d-2ca1-4011-bc6f-6b60489a133b","de/weiterbildung/inhouse-lehrgang-zertifizierter-conversion-manager","Inhouse Lehrgang - Conversion Manager",{"_uid":369,"link":370,"text":373,"component":59},"b4dc283b-c2a3-4b37-bd4d-ab62342a5fc5",{"id":371,"url":30,"linktype":31,"fieldtype":32,"cached_url":372},"25e060e7-a7d4-43e4-845a-2287180afe78","de/weiterbildung/inhouse-schulung-product-discovery","Inhouse Training - Product Discovery ",{"_uid":375,"link":376,"text":379,"component":59},"f10472fa-9d8b-4ab7-96f8-2dd9c93f6553",{"id":377,"url":30,"linktype":31,"fieldtype":32,"cached_url":378},"af525344-9836-4511-81a1-4fb95c0e67aa","de/produkte/behavior-pattern-model-poster","Behavior Pattern Model Poster",{"_uid":381,"link":382,"text":385,"component":59},"fb118cba-5d23-4282-8a72-c27ea9a8aec9",{"id":383,"url":30,"linktype":31,"fieldtype":32,"cached_url":384},"9c48d4d5-330b-4b96-af5e-68a9cda735d4","de/produkte/behavior-patterns-kartenset","Behavior Pattern Kartenset",{"_uid":387,"link":388,"text":391,"component":59},"90aba8f9-395b-4f38-abad-71f05bc0449f",{"id":389,"url":30,"linktype":31,"fieldtype":32,"cached_url":390},"5dab273c-49bb-4f64-a3cd-de96f0d7b39f","de/growth-ambassador-community","Growth Ambassador Community",{"_uid":393,"link":394,"text":395,"component":59},"99cf735d-f680-4c48-9074-636c4830d35a",{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},"News & Know-how in dein Postfach",{"_uid":397,"link":398,"text":400,"component":59},"f5697cde-7f34-4274-9572-e5ec3e7457bd",{"id":30,"url":399,"linktype":136,"fieldtype":32,"cached_url":399},"https://www.growthmindedsuperheroes.com/","GMS - growth minded SUPERHEROES",{"_uid":402,"link":403,"text":406,"component":59},"00f49f9b-f75c-4775-a61f-41fd61a92ed3",{"id":404,"url":30,"linktype":31,"fieldtype":32,"cached_url":405},"1d084a65-02b3-4ee1-be0d-9806be223ab2","de/ressourcen/e-books/statistik-e-book-und-basic-wissen-fuer-a-b-testing","Download: Statistik E-Book Bundle",{"_uid":408,"link":409,"text":412,"component":59},"e0422140-94e7-4dd8-87f7-a0f752dd712d",{"id":410,"url":30,"linktype":31,"fieldtype":32,"cached_url":411},"c8996f10-09f1-4543-874b-158275456f9b","de/ressourcen/e-books/personalisierung-mit-dem-4-stufen-modell","Download: E-Book Personalisierung",{"_uid":414,"link":415,"text":418,"component":59},"de7271fe-965f-418b-8d42-31b78f962e1d",{"id":416,"url":30,"linktype":31,"fieldtype":32,"cached_url":417},"58333d89-01c3-4cac-863e-e7cbc02a08bc","de/ressourcen/frameworks/wdw-hypothesen-framework","Download: WDW Hypothesen Framework",{"_uid":420,"link":421,"text":424,"component":59},"be031ed2-c7f7-4c8b-8f58-6f87074f4dc0",{"id":422,"url":30,"linktype":31,"fieldtype":32,"cached_url":423},"3aa8f349-0361-45a7-a391-066df5c9e7ff","de/ressourcen/frameworks/roi-ab-testing-business-case-paket","Download: A/B Testing ROI Business Case Paket",{"_uid":426,"link":427,"text":430,"type":30,"component":59},"8d464b9b-86fe-4c09-b5ad-15f1746ab4a8",{"id":428,"url":30,"linktype":31,"fieldtype":32,"cached_url":429},"4e8a7b56-0857-4af1-9068-edc69349fb30","de/ressourcen/frameworks/hook-model-canvas","Framework: Hook Model Canvas","Know-how & Tools",{"_uid":433,"link":434,"links":441,"title":442,"component":189},"3a303c5d-3ef4-482e-b31d-02856c821947",{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":437},"1e20ab74-88ab-4f66-b3a1-019d85e2ef84","de/blog/",{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},"Overview",103884675285507,"blog",[],"Blog",{"_uid":444,"link":445,"links":448,"title":486,"component":189},"5e1fb531-7f55-4c8e-8b25-32fa43e7af94",{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},"d7112b89-d5ce-41d8-a369-293c8b86e98d","de/ueber-uns/wer-wir-sind",[449,453,463,469,474,480],{"_uid":450,"link":451,"text":452,"component":59},"95511c3e-0c54-4f6e-83bc-143e5ac943f2",{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},"Team: Wer wir sind",{"_uid":454,"link":455,"text":462,"component":59},"10e03a1d-860a-4a64-8997-f352cab5291c",{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":458},"c20fc377-1157-4539-97d2-0ded113d1a69","de/ueber-uns/was-wir-tun",{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},"Was wir tun",62047816851482,"was-wir-tun","Methoden: Was wir tun",{"_uid":464,"link":465,"text":468,"component":59},"cc8765bf-7f12-478b-81a7-29f508fc805a",{"id":466,"url":30,"linktype":31,"fieldtype":32,"cached_url":467},"b190ded2-7e87-4b67-83c9-8ad6625d5480","de/ueber-uns/unsere-kunden","Kunden: Für wen arbeiten wir",{"_uid":470,"link":471,"text":473,"component":59},"47e8279b-16f2-4f6b-8cd3-bd9407369bba",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":472},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Karriere & Jobs",{"_uid":475,"link":476,"text":479,"component":59},"85eb0d40-5379-4f62-a6a8-6cbbbcf27dd9",{"id":477,"url":30,"linktype":31,"fieldtype":32,"cached_url":478},"e5cc2d5c-06b8-4487-941c-0e463c3e4f0b","de/ueber-uns/team-first","Unsere Kultur: Team first",{"_uid":481,"link":482,"text":485,"component":59},"e8111c32-8191-4211-b40d-073b5afdf12f",{"id":483,"url":30,"linktype":31,"fieldtype":32,"cached_url":484},"31befb84-87a7-4c51-9028-092a1a69f015","de/grow-model","G.R.O.W. Model - Reifegrad Assessment","Über uns",[488],{"_uid":489,"icon":30,"link":490,"text":71,"intent":35,"component":36,"icon_position":37},"1b18d9f0-85af-48f2-a038-6a823d74dbff",{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},"core-header","header","de/_settings/header",0,[],"c1fc9f92-e520-41db-8395-ac2606e318d5","2025-05-05T09:35:20.471Z",[],"singleton-settings","Mehr lesen",[502],{"_uid":503,"head":504,"cards":519,"theme":124,"alignment":44,"component":667,"cards_per_row":668,"icon_position":669,"action_buttons":670,"bordered_cards":81},"3aaa4f32-19e8-41b0-aa02-03b4360405e7",[505],{"_uid":506,"kicker":30,"headline":507,"component":514,"subheadline":515,"show_top_line":81,"action_buttons":518},"67897cc1-c782-48fd-b6a9-3f48dfa972c1",{"type":39,"content":508},[509],{"type":42,"content":510},[511],{"text":512,"type":513},"Danach suchten andere Besucher","text","item-head",{"type":39,"content":516},[517],{"type":42},[],[520,549,575,597,621,644],{"tag":30,"_uid":521,"icon":522,"text":528,"image":534,"button":536,"headline":543,"component":548},"509dd04a-ac3a-4842-b787-c99d7bbe614b",{"id":523,"alt":524,"name":30,"focus":30,"title":525,"source":30,"filename":526,"copyright":30,"fieldtype":49,"meta_data":527,"is_external_url":51},23160806,"Halbkreis mit Tachonadel im rechten Bereich","Performance","https://a.storyblok.com/f/328018/150x150/d47b48585b/performance-heller-bg.svg",{"alt":524,"title":525,"source":30,"copyright":30},{"type":39,"content":529},[530],{"type":42,"content":531},[532],{"text":533,"type":513},"Mit dem Konfidenzrechner von konversionsKRAFT hast du die Möglichkeit, die Ergebnisse deines A/B-Tests auf signifikante Unterschiede zu untersuchen.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":535},{},[537],{"_uid":538,"icon":27,"link":539,"text":546,"intent":547,"component":36,"icon_position":37},"942eaebc-4d2f-49f1-818a-64913826a082",{"id":540,"url":30,"linktype":31,"fieldtype":32,"cached_url":541,"story":542},"20da88c1-38f8-46fb-8efb-99c7e3edaf41","de/tools/konfidenzrechner",{"name":543,"id":544,"uuid":540,"slug":545,"url":541,"full_slug":541,"_stopResolving":81},"Konfidenzrechner",62131923697584,"konfidenzrechner","Zum Tool","tertiary","section-features__card",{"tag":30,"_uid":550,"icon":551,"text":557,"image":563,"button":565,"headline":572,"component":548},"f5939252-f8ef-4fa9-a412-d80045de2c3a",{"id":552,"alt":553,"name":30,"focus":30,"title":554,"source":30,"filename":555,"copyright":30,"fieldtype":49,"meta_data":556,"is_external_url":51},23160824,"Stilisierte Uhr mit weißen Zeigern auf 12 und 3 Uhr, umgeben von einem schwarzen, gegen den Uhrzeigersinn gezeichneten Pfeilkreis","Rückblick","https://a.storyblok.com/f/328018/150x150/25b4408792/uhr-rueckblick-heller-bg.svg",{"alt":553,"title":554,"source":30,"copyright":30},{"type":39,"content":558},[559],{"type":42,"content":560},[561],{"text":562,"type":513},"Der Testlaufzeitrechner hilft dir, deine Uplifts sicher nachzuweisen und eine bessere Einschätzung für den nachweisbaren Effekt vornehmen zu können.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":564},{},[566],{"_uid":567,"icon":27,"link":568,"text":546,"intent":547,"component":36,"icon_position":37},"903598b6-6a79-4e7c-a44e-7ad9b3f1b2ab",{"id":569,"url":30,"linktype":31,"fieldtype":32,"cached_url":570,"story":571},"5c12fee4-da27-4b84-9e21-125e542f2261","de/tools/testlaufzeitrechner",{"name":572,"id":573,"uuid":569,"slug":574,"url":570,"full_slug":570,"_stopResolving":81},"Testlaufzeitrechner",62134457203508,"testlaufzeitrechner",{"tag":30,"_uid":576,"icon":577,"text":583,"image":589,"button":591,"headline":355,"component":548},"3f45584f-e296-4c4c-aeb2-74fb602c25cc",{"id":578,"alt":579,"name":30,"focus":30,"title":580,"source":30,"filename":581,"copyright":30,"fieldtype":49,"meta_data":582,"is_external_url":51},23160767,"Icon mit Person einem Notebook und Smartphone","Customer Journey","https://a.storyblok.com/f/328018/150x150/ea7a1982ed/customer-journey-heller-bg.svg",{"alt":579,"title":580,"source":30,"copyright":30},{"type":39,"content":584},[585],{"type":42,"content":586},[587],{"text":588,"type":513},"Unsere Webinare richten sich an alle, die mehr wollen – mehr Uplift, mehr ROI, mehr Wachstum. Unsere Experten und Gastreferenten vermitteln in den Web-Seminaren wichtiges Optimiererwissen.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":590},{},[592],{"_uid":593,"icon":27,"link":594,"text":596,"intent":547,"component":36,"icon_position":37},"eec7fdfe-219e-4996-b99e-645675c27ea8",{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":595},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},"Zur Übersicht",{"tag":30,"_uid":598,"icon":599,"text":605,"image":612,"button":614,"headline":620,"component":548},"d70a1587-7a51-414c-aa40-fa4419ea02b7",{"id":600,"alt":601,"name":30,"focus":30,"title":602,"source":30,"filename":603,"copyright":30,"fieldtype":49,"meta_data":604,"is_external_url":51},23160771,"Symbol eines Bachelor Huts für Bildung","Bachelor Hut","https://a.storyblok.com/f/328018/150x150/35fc1a0701/diplom-bachelor-heller-bg.svg",{"alt":601,"title":602,"source":30,"copyright":30},{"type":39,"content":606},[607],{"type":42,"attrs":608,"content":609},{"textAlign":118},[610],{"text":611,"type":513},"Profitiere von der langjährigen Erfahrung unserer Consultants, Analysten, UX Designern und Konsumpsychologen und erlange neues Know-how für deinen Alltag.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":613},{},[615],{"_uid":616,"icon":27,"link":617,"text":619,"intent":547,"component":36,"icon_position":37},"c320c7a7-6ad7-4ab7-8cbd-98b5dbe6fa38",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":618},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Zur Weiterbildung","Weiterbildung",{"tag":30,"_uid":622,"icon":623,"text":629,"image":636,"button":638,"headline":459,"component":548},"cd63af88-8220-48f4-b392-1f5eabcb2d3c",{"id":624,"alt":625,"name":30,"focus":30,"title":626,"source":30,"filename":627,"copyright":30,"fieldtype":49,"meta_data":628,"is_external_url":51},23160799,"Drei Personen nebeneinander mit jeweils einem Stern darunter","Kundenbedürfnis verstehen","https://a.storyblok.com/f/328018/150x150/02138a981e/kundenbeduerfnis-verstehen-heller-bg.svg",{"alt":625,"title":626,"source":30,"copyright":30},{"type":39,"content":630},[631,635],{"type":42,"content":632},[633],{"text":634,"type":513},"Wir erschließen schnell und systematisch existierende digitale Wachstumspotenziale. Agil, kundenzentriert und datenbasiert.",{"type":42},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":637},{},[639],{"_uid":640,"icon":27,"link":641,"text":643,"intent":547,"component":36,"icon_position":37},"e7f68e81-f9b0-4fb4-810b-224498e148b2",{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":642},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},"Mehr erfahren",{"tag":30,"_uid":645,"icon":646,"text":652,"image":659,"button":661,"headline":78,"component":548},"cf571a54-a871-40ed-b3da-a8f7bc23fdf4",{"id":647,"alt":648,"name":30,"focus":30,"title":649,"source":30,"filename":650,"copyright":30,"fieldtype":49,"meta_data":651,"is_external_url":51},23160774,"Ein skizzierter Diamant der funkelt","Diamant","https://a.storyblok.com/f/328018/150x150/67d557c518/diamant-heller-bg.svg",{"alt":648,"title":649,"source":30,"copyright":30},{"type":39,"content":653},[654,658],{"type":42,"content":655},[656],{"text":657,"type":513},"Bist du bereit, deine Karriere bei uns zu starten?",{"type":42},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":660},{},[662],{"_uid":663,"icon":27,"link":664,"text":666,"intent":547,"component":36,"icon_position":37},"4b0f8e8b-cfbd-4bad-99ba-ed5635cc99ae",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":665},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Vakanzen","section-features-1","3","top",[],[672],{"_uid":673,"kicker":30,"headline":674,"component":514,"subheadline":680,"show_top_line":51,"action_buttons":686},"31cce379-ea89-4fdf-84f8-52e990bcf402",{"type":39,"content":675},[676],{"type":42,"content":677},[678],{"text":679,"type":513},"Hoppla!",{"type":39,"content":681},[682],{"type":42,"content":683},[684],{"text":685,"type":513},"Die angeforderte Seite konnte leider nicht gefunden werden.",[],[688],{"_uid":689,"type":30,"kicker":30,"headline":690,"component":514,"subheadline":697,"show_top_line":51,"action_buttons":700},"3ffbe671-41cf-400a-980c-6dbe14b6ce6f",{"type":39,"content":691},[692],{"type":42,"attrs":693,"content":694},{"textAlign":118},[695],{"text":696,"type":513},"Über den Autor",{"type":39,"content":698},[699],{"type":42},[],[],[],"min Lesezeit",[705],{"_uid":706,"icon":27,"link":707,"text":500,"intent":35,"component":36,"icon_position":37},"bb239a64-a116-4d8f-9695-ffc1a5e260a3",{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":708},{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},"Verfasst von","Inhalt","Lesedauer","Minuten","_settings","de/_settings/",-40,[],"c1ba6ded-acb9-4c7e-8404-38e942bdfab9","2025-05-05T09:35:20.134Z",[],1792016123,[722,857],{"name":127,"created_at":7,"published_at":128,"updated_at":129,"id":130,"uuid":131,"content":723,"slug":492,"full_slug":493,"sort_by_date":118,"position":494,"tag_list":855,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":496,"first_published_at":497,"release_id":118,"lang":124,"path":118,"alternates":856,"default_full_slug":118,"translated_slugs":118},{"_uid":133,"link":724,"logo":725,"links":727,"buttons":852,"component":491},{"id":30,"url":135,"linktype":136,"fieldtype":32,"cached_url":135},{"id":138,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":139,"copyright":30,"fieldtype":49,"meta_data":726,"is_external_url":51},{},[728,745,764,781,831,835],{"_uid":143,"link":729,"links":730,"title":188,"component":189},{"id":145,"url":30,"linktype":31,"fieldtype":32,"cached_url":146},[731,733,735,737,739,741,743],{"_uid":149,"link":732,"text":58,"component":59},{"id":151,"url":30,"linktype":31,"fieldtype":32,"cached_url":152},{"_uid":154,"link":734,"text":65,"component":59},{"id":156,"url":30,"linktype":31,"fieldtype":32,"cached_url":157},{"_uid":159,"link":736,"text":163,"component":59},{"id":161,"url":30,"linktype":31,"fieldtype":32,"cached_url":162},{"_uid":165,"link":738,"text":169,"component":59},{"id":167,"url":30,"linktype":31,"fieldtype":32,"cached_url":168},{"_uid":171,"link":740,"text":175,"component":59},{"id":173,"url":30,"linktype":31,"fieldtype":32,"cached_url":174},{"_uid":177,"link":742,"text":181,"component":59},{"id":179,"url":30,"linktype":31,"fieldtype":32,"cached_url":180},{"_uid":183,"link":744,"text":187,"component":59},{"id":185,"url":30,"linktype":31,"fieldtype":32,"cached_url":186},{"_uid":191,"link":746,"links":747,"title":243,"component":189},{"id":193,"url":30,"linktype":31,"fieldtype":32,"cached_url":194},[748,750,752,754,756,758,760,762],{"_uid":197,"link":749,"text":201,"component":59},{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200},{"_uid":203,"link":751,"text":207,"component":59},{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},{"_uid":209,"link":753,"text":212,"component":59},{"id":30,"url":211,"linktype":136,"fieldtype":32,"cached_url":211},{"_uid":214,"link":755,"text":218,"component":59},{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},{"_uid":220,"link":757,"text":224,"component":59},{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},{"_uid":226,"link":759,"text":230,"component":59},{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},{"_uid":232,"link":761,"text":236,"component":59},{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},{"_uid":238,"link":763,"text":242,"component":59},{"id":240,"url":30,"linktype":31,"fieldtype":32,"cached_url":241},{"_uid":245,"link":765,"links":766,"title":292,"component":189},{"id":247,"url":30,"linktype":31,"fieldtype":32,"cached_url":248},[767,769,771,773,775,777,779],{"_uid":251,"link":768,"text":255,"component":59},{"id":253,"url":30,"linktype":31,"fieldtype":32,"cached_url":254},{"_uid":257,"link":770,"text":261,"component":59},{"id":259,"url":30,"linktype":31,"fieldtype":32,"cached_url":260},{"_uid":263,"link":772,"text":267,"component":59},{"id":265,"url":30,"linktype":31,"fieldtype":32,"cached_url":266},{"_uid":269,"link":774,"text":273,"component":59},{"id":271,"url":30,"linktype":31,"fieldtype":32,"cached_url":272},{"_uid":275,"link":776,"text":279,"component":59},{"id":277,"url":30,"linktype":31,"fieldtype":32,"cached_url":278},{"_uid":281,"link":778,"text":285,"component":59},{"id":283,"url":30,"linktype":31,"fieldtype":32,"cached_url":284},{"_uid":287,"link":780,"text":291,"component":59},{"id":289,"url":30,"linktype":31,"fieldtype":32,"cached_url":290},{"_uid":294,"link":782,"links":783,"title":431,"component":189},{"id":296,"url":30,"linktype":31,"fieldtype":32,"cached_url":297},[784,786,788,790,792,794,797,799,802,805,807,809,811,813,815,817,819,821,823,825,827,829],{"_uid":300,"link":785,"text":302,"component":59},{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},{"_uid":304,"link":787,"text":308,"component":59},{"id":306,"url":30,"linktype":31,"fieldtype":32,"cached_url":307},{"_uid":310,"link":789,"text":314,"component":59},{"id":312,"url":30,"linktype":31,"fieldtype":32,"cached_url":313},{"_uid":316,"link":791,"text":320,"component":59},{"id":318,"url":30,"linktype":31,"fieldtype":32,"cached_url":319},{"_uid":322,"link":793,"text":324,"component":59},{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},{"_uid":326,"link":795,"text":334,"component":59},{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":796},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},{"_uid":336,"link":798,"text":340,"component":59},{"id":338,"url":30,"linktype":31,"fieldtype":32,"cached_url":339},{"_uid":342,"link":800,"text":345,"component":59},{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":801},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},{"_uid":347,"link":803,"text":355,"component":59},{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":804},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},{"_uid":357,"link":806,"text":361,"component":59},{"id":359,"url":30,"linktype":31,"fieldtype":32,"cached_url":360},{"_uid":363,"link":808,"text":367,"component":59},{"id":365,"url":30,"linktype":31,"fieldtype":32,"cached_url":366},{"_uid":369,"link":810,"text":373,"component":59},{"id":371,"url":30,"linktype":31,"fieldtype":32,"cached_url":372},{"_uid":375,"link":812,"text":379,"component":59},{"id":377,"url":30,"linktype":31,"fieldtype":32,"cached_url":378},{"_uid":381,"link":814,"text":385,"component":59},{"id":383,"url":30,"linktype":31,"fieldtype":32,"cached_url":384},{"_uid":387,"link":816,"text":391,"component":59},{"id":389,"url":30,"linktype":31,"fieldtype":32,"cached_url":390},{"_uid":393,"link":818,"text":395,"component":59},{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},{"_uid":397,"link":820,"text":400,"component":59},{"id":30,"url":399,"linktype":136,"fieldtype":32,"cached_url":399},{"_uid":402,"link":822,"text":406,"component":59},{"id":404,"url":30,"linktype":31,"fieldtype":32,"cached_url":405},{"_uid":408,"link":824,"text":412,"component":59},{"id":410,"url":30,"linktype":31,"fieldtype":32,"cached_url":411},{"_uid":414,"link":826,"text":418,"component":59},{"id":416,"url":30,"linktype":31,"fieldtype":32,"cached_url":417},{"_uid":420,"link":828,"text":424,"component":59},{"id":422,"url":30,"linktype":31,"fieldtype":32,"cached_url":423},{"_uid":426,"link":830,"text":430,"type":30,"component":59},{"id":428,"url":30,"linktype":31,"fieldtype":32,"cached_url":429},{"_uid":433,"link":832,"links":834,"title":442,"component":189},{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":833},{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},[],{"_uid":444,"link":836,"links":837,"title":486,"component":189},{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},[838,840,843,845,848,850],{"_uid":450,"link":839,"text":452,"component":59},{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},{"_uid":454,"link":841,"text":462,"component":59},{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":842},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},{"_uid":464,"link":844,"text":468,"component":59},{"id":466,"url":30,"linktype":31,"fieldtype":32,"cached_url":467},{"_uid":470,"link":846,"text":473,"component":59},{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":847},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},{"_uid":475,"link":849,"text":479,"component":59},{"id":477,"url":30,"linktype":31,"fieldtype":32,"cached_url":478},{"_uid":481,"link":851,"text":485,"component":59},{"id":483,"url":30,"linktype":31,"fieldtype":32,"cached_url":484},[853],{"_uid":489,"icon":30,"link":854,"text":71,"intent":35,"component":36,"icon_position":37},{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},[],[],{"name":15,"created_at":7,"published_at":16,"updated_at":17,"id":18,"uuid":19,"content":858,"slug":116,"full_slug":117,"sort_by_date":118,"position":119,"tag_list":891,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":122,"first_published_at":123,"release_id":118,"lang":124,"path":118,"alternates":892,"default_full_slug":118,"translated_slugs":118},{"cta":859,"_uid":45,"logo":867,"links":869,"component":82,"copyright":83,"logo_link":879,"legal_links":880},[860],{"_uid":23,"buttons":861,"caption":864,"component":43,"caption_position":44},[862],{"_uid":26,"icon":27,"link":863,"text":34,"intent":35,"component":36,"icon_position":37},{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},{"type":39,"content":865},[866],{"type":42},{"id":47,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":48,"copyright":30,"fieldtype":49,"meta_data":868,"is_external_url":51},{},[870,872,874,876],{"_uid":54,"link":871,"text":58,"component":59},{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},{"_uid":61,"link":873,"text":65,"type":30,"component":59},{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},{"_uid":67,"link":875,"text":71,"component":59},{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},{"_uid":73,"link":877,"text":78,"component":59},{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":878},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},{"id":85,"url":30,"linktype":31,"fieldtype":32,"cached_url":86},[881,883,885,887,889],{"_uid":89,"link":882,"text":93,"component":59},{"id":91,"url":30,"linktype":31,"fieldtype":32,"cached_url":92},{"_uid":95,"link":884,"text":99,"component":59},{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},{"_uid":101,"link":886,"text":105,"component":59},{"id":103,"url":30,"linktype":31,"fieldtype":32,"cached_url":104},{"_uid":107,"link":888,"text":111,"component":59},{"id":109,"url":30,"linktype":31,"fieldtype":32,"cached_url":110},{"_uid":113,"link":890,"text":115,"component":59},{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},[],[],[894,895,896,897,898,899,900],{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436},{"name":543,"id":544,"uuid":540,"slug":545,"url":541,"full_slug":541},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350},{"name":572,"id":573,"uuid":569,"slug":574,"url":570,"full_slug":570},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329},{"story":902,"cv":720,"rels":1524,"links":1591},{"name":903,"created_at":904,"published_at":905,"updated_at":906,"id":907,"uuid":908,"content":909,"slug":1517,"full_slug":1357,"sort_by_date":118,"position":1518,"tag_list":1519,"is_startpage":51,"parent_id":1520,"meta_data":118,"group_id":1521,"first_published_at":1522,"release_id":118,"lang":124,"path":118,"alternates":1523,"default_full_slug":118,"translated_slugs":118},"Case Study KICKZ","2026-10-14T10:40:39.401Z","2026-10-14T15:09:47.168Z","2026-10-14T15:09:47.185Z",230542702217175,"a3cbede9-0e6a-4f92-951e-c436f4aeb5d5",{"seo":910,"_uid":916,"body":917,"footer":30,"header":30,"component":1516,"seo_noindex":51,"seo_nofollow":51,"seo_canonical":30},{"title":911,"plugin":912,"og_title":913,"description":914,"og_description":915},"Case Study KICKZ: +22 % Deckungsbeitrag trotz Retouren | konversionsKRAFT","seo_metatags","Case Study KICKZ: +22 % Deckungsbeitrag trotz fast dreifacher Retouren","43 % mehr Bestellungen, fast dreimal so viele Retouren, +22 % Deckungsbeitrag. Warum A/B-Tests im E-Commerce bis zum Deckungsbeitrag gemessen werden müssen.","Mehr Bestellungen sind nicht automatisch mehr Gewinn. Ein A/B-Test bis zum Deckungsbeitrag.","64b5d675-9038-4602-b7d2-b100165b6420",[918,955,1015,1049,1105,1204,1244,1493],{"_uid":919,"head":920,"list":942,"image":943,"theme":948,"alignment":949,"component":950,"title_size":951,"action_buttons":952,"floating_image":953,"gradient_theme":948,"overlay_next_section":51},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e01",[921],{"_uid":922,"kicker":923,"headline":924,"component":514,"subheadline":936,"show_top_line":51},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e02","Case Study · E-Commerce · KICKZ",{"type":39,"content":925},[926],{"type":927,"attrs":928,"content":930},"heading",{"level":929},1,[931],{"text":932,"type":513,"marks":933},"+22 % Deckungsbeitrag, obwohl sich die Retouren fast verdreifacht haben",[934],{"type":935},"bold",{"type":39,"content":937},[938],{"type":42,"content":939},[940],{"text":941,"type":513},"Mehr Bestellungen sind nicht automatisch mehr Gewinn. Bei KICKZ haben wir A/B-Tests bis in die Warenwirtschaft verfolgt. Der klare Sieger nach Conversion Rate war es am Ende nur zur Hälfte.",[],{"id":944,"alt":945,"name":30,"focus":30,"title":30,"source":30,"filename":946,"copyright":30,"fieldtype":49,"meta_data":947,"is_external_url":51},230600053493743,"White basketball shoe with black accents and purple geometric patterns on the heel, featuring a black swoosh logo and black laces.","https://a.storyblok.com/f/328018/1672x941/4531be7d46/white-purple-and-black-athletic-sneaker.png",{"alt":945},"brand","left","section-hero-3","big",[],{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":954},{},{"_uid":956,"head":957,"cards":974,"theme":124,"alignment":949,"component":667,"cards_per_row":668,"icon_position":949,"action_buttons":1014,"bordered_cards":51},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e03",[958],{"_uid":959,"kicker":960,"headline":961,"component":514,"subheadline":971,"show_top_line":81},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e04","Ergebnis auf einen Blick",{"type":39,"content":962},[963],{"type":927,"attrs":964,"content":966},{"level":965},2,[967],{"text":968,"type":513,"marks":969},"Was vom Uplift übrig bleibt",[970],{"type":935},{"type":39,"content":972},[973],{"type":42},[975,989,1000],{"tag":30,"_uid":976,"icon":977,"text":981,"button":987,"headline":988,"component":548},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e05",{"id":978,"alt":979,"filename":980,"fieldtype":49,"is_external_url":51},23160846,"Handgezeichnetes Balkendiagramm mit fünf rot gefüllten, ansteigenden Säulen und einem schwarzen Aufwärtspfeil darüber","https://a.storyblok.com/f/328018/150x150/3a2fcd69b9/uplift-heller-bg.svg",{"type":39,"content":982},[983],{"type":42,"content":984},[985],{"text":986,"type":513},"Gewinner-Variante mit Fokus auf Qualität, gemessen in der Warenwirtschaft.",[],"+43 % Bestellungen",{"tag":30,"_uid":990,"icon":991,"text":992,"button":998,"headline":999,"component":548},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e06",{"id":523,"alt":524,"filename":526,"fieldtype":49,"is_external_url":51},{"type":39,"content":993},[994],{"type":42,"content":995},[996],{"text":997,"type":513},"Dieselbe Variante wurde fast dreimal so oft zurückgeschickt wie das Original.",[],"2,9 × Retourenquote",{"tag":30,"_uid":1001,"icon":1002,"text":1006,"button":1012,"headline":1013,"component":548},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e07",{"id":1003,"alt":1004,"filename":1005,"fieldtype":49,"is_external_url":51},23160831,"Handgezeichnete Berglandschaft mit einem rot-weißen Gipfel und einer Flagge auf der Bergspitze","https://a.storyblok.com/f/328018/150x150/93cfa6946a/vision-heller-bg.svg",{"type":39,"content":1007},[1008],{"type":42,"content":1009},[1010],{"text":1011,"type":513},"Nach Retouren, Stornos und Versandkosten blieb rund die Hälfte des Uplifts übrig.",[],"+22 % Deckungsbeitrag",[],{"_uid":1016,"head":1017,"theme":124,"alignment":949,"component":1033,"richtext_body":1034,"action_buttons":1048},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e08",[1018],{"_uid":1019,"kicker":1020,"headline":1021,"component":514,"subheadline":1030,"show_top_line":81},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e09","Ausgangslage",{"type":39,"content":1022},[1023],{"type":927,"attrs":1024,"content":1025},{"level":965},[1026],{"text":1027,"type":513,"marks":1028},"Die Conversion Rate sagt nicht, was am Ende übrig bleibt",[1029],{"type":935},{"type":39,"content":1031},[1032],{"type":42},"section-richtext-1",[1035],{"_uid":1036,"text":1037,"component":1047},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e10",{"type":39,"content":1038},[1039,1043],{"type":42,"content":1040},[1041],{"text":1042,"type":513},"KICKZ verkauft Basketball-Sneaker und Streetwear online und in eigenen Stores. Im Modehandel kommt ein großer Teil der Ware zurück. Ein A/B-Test misst aber nur den Moment der Bestellung. Was danach passiert, sieht das Testing-Tool nicht.",{"type":42,"content":1044},[1045],{"text":1046,"type":513},"Unsere Frage war: Was passiert, wenn eine Seite Kunden so stark überzeugt, dass sie mehr bestellen, aber auch mehr zurücksenden? Dann wäre der Gewinner im Test ein Verlierer in der Bilanz.","richtext-text",[],{"_uid":1050,"head":1051,"theme":124,"alignment":949,"component":1033,"richtext_body":1067,"action_buttons":1104},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e11",[1052],{"_uid":1053,"kicker":1054,"headline":1055,"component":514,"subheadline":1064,"show_top_line":81},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e12","Vorgehen",{"type":39,"content":1056},[1057],{"type":927,"attrs":1058,"content":1059},{"level":965},[1060],{"text":1061,"type":513,"marks":1062},"Drei Varianten, gemessen bis zum Deckungsbeitrag",[1063],{"type":935},{"type":39,"content":1065},[1066],{"type":42},[1068],{"_uid":1069,"text":1070,"component":1047},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e13",{"type":39,"content":1071},[1072,1076,1084,1092,1100],{"type":42,"content":1073},[1074],{"text":1075,"type":513},"Auf der Produktseite eines Basketballschuhs haben wir drei Varianten gegen das Original getestet.",{"type":42,"content":1077},[1078,1082],{"text":1079,"type":513,"marks":1080},"Basis-Optimierung: ",[1081],{"type":935},{"text":1083,"type":513},"Gleiche Inhalte, besser dargestellt. Das Bild wurde größer, der Zoom sichtbar, der Titel eindeutig, und Kundenbewertungen standen weiter oben.",{"type":42,"content":1085},[1086,1090],{"text":1087,"type":513,"marks":1088},"Fokus Preis: ",[1089],{"type":935},{"text":1091,"type":513},"Streichpreis und Ersparnis rückten in den Mittelpunkt. Die Variante sollte preisbewusste Käufer ansprechen.",{"type":42,"content":1093},[1094,1098],{"text":1095,"type":513,"marks":1096},"Fokus Qualität: ",[1097],{"type":935},{"text":1099,"type":513},"Die Features des Schuhs wurden direkt im Bild erklärt. Die Variante sollte Käufer ansprechen, denen Technik und Qualität wichtig sind.",{"type":42,"content":1101},[1102],{"text":1103,"type":513},"Gemeinsam mit dem Business-Intelligence-Partner nextel haben wir jede Bestellung aus dem Test mit der Warenwirtschaft verknüpft. So ließen sich Retouren, Stornos und unbezahlte Bestellungen jeder Variante zuordnen.",[],{"_uid":1106,"head":1107,"theme":124,"alignment":949,"component":1033,"richtext_body":1123,"action_buttons":1203},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e14",[1108],{"_uid":1109,"kicker":1110,"headline":1111,"component":514,"subheadline":1120,"show_top_line":81},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e15","Ergebnis",{"type":39,"content":1112},[1113],{"type":927,"attrs":1114,"content":1115},{"level":965},[1116],{"text":1117,"type":513,"marks":1118},"Der Sieger nach Conversion war es nur zur Hälfte",[1119],{"type":935},{"type":39,"content":1121},[1122],{"type":42},[1124,1136,1147,1159,1168,1180,1192],{"_uid":1125,"text":1126,"component":1047},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e16",{"type":39,"content":1127},[1128],{"type":42,"content":1129},[1130,1134],{"text":1131,"type":513,"marks":1132},"Emotionales Verkaufen wirkt. ",[1133],{"type":935},{"text":1135,"type":513},"Die Qualitätsvariante steigerte die Add-to-Cart-Rate um 244 %. Am Ende standen 43 % mehr Bestellungen dieses Schuhs. Die beiden anderen Varianten lagen bei +13 % und +14 %.",{"_uid":1137,"size":1138,"image":1139,"caption":1143,"component":1146},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e30","full",{"id":1140,"alt":1141,"filename":1142,"fieldtype":49,"is_external_url":51},230594909960776,"Balkendiagramm Bestellungen je Besucher im Vergleich zum Original (100 %): Basis 113 %, Preis 114 %, Qualität 143 %","https://a.storyblok.com/f/328018/21b3f7fc3b/kickz-bestellungen.png",{"type":39,"content":1144},[1145],{"type":42},"richtext-image",{"_uid":1148,"text":1149,"component":1047},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e31",{"type":39,"content":1150},[1151],{"type":42,"content":1152},[1153,1157],{"text":1154,"type":513,"marks":1155},"Mehr Überzeugung erzeugt mehr Retouren. ",[1156],{"type":935},{"text":1158,"type":513},"Bei allen optimierten Varianten lag die Retourenquote mindestens doppelt so hoch wie beim Original. Bei der Qualitätsvariante war sie fast dreimal so hoch.",{"_uid":1160,"size":1138,"image":1161,"caption":1165,"component":1146},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e32",{"id":1162,"alt":1163,"filename":1164,"fieldtype":49,"is_external_url":51},230594925197899,"Balkendiagramm Retourenquote im Vergleich zum Original (100 %): Basis 243 %, Preis 204 %, Qualität 291 %","https://a.storyblok.com/f/328018/c590ff3582/kickz-retouren.png",{"type":39,"content":1166},[1167],{"type":42},{"_uid":1169,"text":1170,"component":1047},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e33",{"type":39,"content":1171},[1172],{"type":42,"content":1173},[1174,1178],{"text":1175,"type":513,"marks":1176},"Erst der Deckungsbeitrag zeigt den Gewinner. ",[1177],{"type":935},{"text":1179,"type":513},"Nach Retouren, Stornos, Wareneinsatz und Versandkosten blieben bei der Qualitätsvariante +22 % Deckungsbeitrag. Die Basis-Optimierung landete bei +2 %. Die Preisvariante zog andere Käufer an, mit mehr Stornos und unbezahlten Vorkasse-Bestellungen. Ihr Deckungsbeitrag lag 13 % unter dem Original.",{"_uid":1181,"size":1138,"image":1182,"caption":1186,"component":1146},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e34",{"id":1183,"alt":1184,"filename":1185,"fieldtype":49,"is_external_url":51},230594936605261,"Balkendiagramm Deckungsbeitrag II im Vergleich zum Original (100 %): Basis 102,3 %, Preis 87,1 %, Qualität 122,2 %","https://a.storyblok.com/f/328018/b141c59ef4/kickz-deckungsbeitrag.png",{"type":39,"content":1187},[1188],{"type":42,"content":1189},[1190],{"text":1191,"type":513},"Deckungsbeitrag II: Nettoumsatz nach Retouren, abzüglich Wareneinsatz, Kommissionierung, Versand, Rückversand und Retourenbearbeitung.",{"_uid":1193,"text":1194,"component":1047},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e35",{"type":39,"content":1195},[1196],{"type":42,"content":1197},[1198],{"text":1199,"type":513,"marks":1200},"„Die Party wäre hier zu Ende gewesen, hätten wir nicht ganz genau auf den Deckungsbeitrag geschaut.“ Michael vom Sondern, CEO von nextel",[1201],{"type":1202},"italic",[],{"_uid":1205,"head":1206,"theme":124,"alignment":949,"component":1033,"richtext_body":1222,"action_buttons":1243},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e17",[1207],{"_uid":1208,"kicker":1209,"headline":1210,"component":514,"subheadline":1219,"show_top_line":81},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e18","Learnings",{"type":39,"content":1211},[1212],{"type":927,"attrs":1213,"content":1214},{"level":965},[1215],{"text":1216,"type":513,"marks":1217},"Was das für deinen Shop heißt",[1218],{"type":935},{"type":39,"content":1220},[1221],{"type":42},[1223],{"_uid":1224,"text":1225,"component":1047},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e19",{"type":39,"content":1226},[1227,1231,1235,1239],{"type":42,"content":1228},[1229],{"text":1230,"type":513},"Miss den Deckungsbeitrag, nicht nur die Conversion Rate. Ein Test mit mehr Bestellungen kann trotzdem Marge kosten.",{"type":42,"content":1232},[1233],{"text":1234,"type":513},"Rabatte ziehen andere Käufer an. Wer über den Preis verkauft, bekommt Kunden, die eher stornieren und seltener bezahlen.",{"type":42,"content":1236},[1237],{"text":1238,"type":513},"Was die Produktseite verspricht, muss beim Auspacken stimmen. Wer Erwartungen zu hoch schraubt, bezahlt das mit Retouren.",{"type":42,"content":1240},[1241],{"text":1242,"type":513},"In unserem ROI-Modell rechnen wir deshalb heute mit Nettoumsatz, wo möglich nach Retouren.",[],{"_uid":1245,"component":1246,"global_component":1247},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e20","section-global-component",{"name":1248,"created_at":1249,"published_at":1250,"updated_at":1251,"id":1252,"uuid":1253,"content":1254,"slug":1485,"full_slug":1486,"sort_by_date":118,"position":1487,"tag_list":1488,"is_startpage":51,"parent_id":1489,"meta_data":118,"group_id":1490,"first_published_at":1491,"release_id":118,"lang":124,"path":118,"alternates":1492,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Case Studies","2025-12-10T10:20:02.270Z","2026-10-14T16:11:14.335Z","2026-10-14T16:11:14.353Z",121538159724935,"33cc11c0-c43c-4a30-abee-6e5a2f642144",{"_uid":1255,"body":1256,"component":1484},"e3694e79-bb51-4ebf-b91f-52671210e331",[1257],{"_uid":1258,"head":1259,"cards":1274,"limit":30,"theme":124,"component":1482,"action_buttons":1483,"filter_service":30},"1a22a053-6104-4367-8006-f4659894aea6",[1260],{"_uid":1261,"kicker":30,"headline":1262,"component":514,"subheadline":1271,"show_top_line":81},"c4c0a97b-4654-4816-b70e-becb398971a5",{"type":39,"content":1263},[1264],{"type":927,"attrs":1265,"content":1266},{"level":965,"textAlign":118},[1267],{"text":1268,"type":513,"marks":1269},"Weitere Case Studies aus verschiedenen Branchen",[1270],{"type":935},{"type":39,"content":1272},[1273],{"type":42},[1275,1291,1304,1318,1329,1340,1354,1367,1379,1393,1404,1417,1431,1444,1456,1467],{"_uid":1276,"link":1277,"logo":1280,"text":1284,"client":1282,"service":1285,"headline":1286,"industry":291,"component":1287,"kpi_label":1288,"kpi_value":1289,"reading_time":1290},"e5a8c0d4-6f1b-4a5e-9c7d-9b2e4f0a1c05",{"id":1278,"url":30,"linktype":31,"fieldtype":32,"cached_url":1279},"6469f148-a1ca-45b5-8f2f-be493f68b6a0","de/case-studies/case-study-the-female-company",{"id":1281,"alt":1282,"filename":1283,"fieldtype":49,"is_external_url":51},218898263137364,"The Female Company","https://a.storyblok.com/f/328018/400x300/0334e7c1af/tfc.png","KI liefert Kundenverständnis und Tests in Tagen statt Wochen. 59 % der Experimente gewinnen, der Benchmark liegt bei 20 bis 30 %.","Rapid Growth Engine","Drei Experimente pro Woche, das erste nach 13 Tagen.","item-case-teaser","Conversion Rate in drei Monaten","+54 %","6",{"_uid":1292,"link":1293,"logo":1294,"text":1298,"client":1296,"service":65,"headline":1299,"industry":1300,"component":1287,"kpi_label":1301,"kpi_value":1302,"reading_time":1303},"5e76ffbb-54ae-4f3e-b046-caccea0e0652",{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},{"id":1295,"alt":1296,"filename":1297,"fieldtype":49,"is_external_url":51},23160171,"computeruniverse","https://a.storyblok.com/f/328018/255x128/87f15ed90f/computeruniverse.png","Aus 200 Datenpunkten entsteht in Echtzeit ein Profil für jeden Besucher. Die Ansprache passt sich an, lange bevor der Checkout beginnt.","Kundentypen erkennen, bevor sich jemand einloggt.","Elektronik","mehr Umsatz","+18,2 %","4",{"_uid":1305,"link":1306,"logo":1309,"text":1313,"client":1311,"service":65,"headline":1314,"industry":1315,"component":1287,"kpi_label":1316,"kpi_value":1317,"reading_time":668},"f6b9d1e5-7a2c-4b6f-8d8e-0c3f5a1b2d06",{"id":1307,"url":30,"linktype":31,"fieldtype":32,"cached_url":1308},"f88aa3a4-8e82-4479-96d6-272fbb348eb8","de/case-studies/case-study-hessnatur-personalisierung",{"id":1310,"alt":1311,"filename":1312,"fieldtype":49,"is_external_url":51},23160169,"hessnatur","https://a.storyblok.com/f/328018/255x128/ad0613569f/hessnatur.png","Wenige, klar begründete Use Cases statt hunderter Möglichkeiten. Alle drei ersten Experiences haben gegen die Kontrollgruppe gewonnen.","In vier Wochen vom Tool zur ersten Personalisierung.","Fashion","in 4 Wochen","> +10 % RPV",{"_uid":1319,"link":1320,"text":1323,"client":1324,"service":58,"headline":1325,"industry":1315,"component":1287,"kpi_label":1326,"kpi_value":1327,"anonymized":81,"reading_time":1328},"a1c4e6f0-2b7d-4c1a-9e3f-5d8a0b6c7e01",{"id":1321,"url":30,"linktype":31,"fieldtype":32,"cached_url":1322},"04d326fc-8771-4dd1-ac1d-881eca6496b5","de/case-studies/case-study-modemarke-testing-programm","Ein Motivation Lab zeigte, warum Kunden im Shop zögern. Daraus wuchs ein Programm mit 50 bis 60 Experimenten im Jahr.","Bekannte deutsche Modemarke","Kunden kauften lieber in der Filiale. Daraus wurde ein Test.","Nettoumsatz in drei Jahren","+44,88 Mio. €","5",{"_uid":1330,"link":1331,"logo":1332,"text":1336,"client":1334,"service":58,"headline":1337,"industry":273,"component":1287,"kpi_label":1338,"kpi_value":1339,"reading_time":1303},"238e85bd-6a47-4370-ba96-7dbf85ba93c3",{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},{"id":1333,"alt":1334,"filename":1335,"fieldtype":49,"is_external_url":51},23160144,"freenet","https://a.storyblok.com/f/328018/255x128/f1adafe85a/freenet.png","Ein Proof of Concept mit vorab vereinbarten Uplift-Zielen hat den Wert von Experimentation belegt. Heute steuert freenet das Programm selbst.","Zwei Drittel aller Tests erfolgreich, mit Erfolgsgarantie.","mehr Bestellungen, kumuliert","+30 %",{"_uid":1341,"link":1342,"logo":1345,"text":1349,"client":1347,"service":1350,"headline":1351,"industry":291,"component":1287,"kpi_label":1352,"kpi_value":1353,"reading_time":1328},"a7c0e2f6-8b3d-4c7a-9e9f-1d4a6b2c3e07",{"id":1343,"url":30,"linktype":31,"fieldtype":32,"cached_url":1344},"4209ef7f-c41a-4e66-bf7c-8e5cf41c4552","de/case-studies/case-study-air-up",{"id":1346,"alt":1347,"filename":1348,"fieldtype":49,"is_external_url":51},218899964771970,"air up","https://a.storyblok.com/f/328018/255x143/d670305cc4/airup.png","Zehn Jobs-to-be-done-Interviews zeigten, was aus Erstkäufern Stammkunden macht. Die Ergebnisse nutzte air up in Shop, Produkt und Service.","Kundenzentrierung","Sieben Kaufmotive, die bis in die Verpackung wirkten.","Kaufmotive bis ins Produkt","7 Jobs",{"_uid":1355,"link":1356,"logo":1358,"text":1362,"client":1360,"service":175,"headline":1363,"industry":1364,"component":1287,"kpi_label":1365,"kpi_value":1366,"reading_time":1303},"c9e4a2b7-5d1f-4e8a-b3c6-7f2d9a0e4b18",{"id":908,"url":30,"linktype":31,"fieldtype":32,"cached_url":1357},"de/case-studies/case-study-kickz",{"id":1359,"alt":1360,"filename":1361,"fieldtype":49,"is_external_url":51},230608540235169,"KICKZ","https://a.storyblok.com/f/328018/31f906b9ec/kickz.png","Wir haben A/B-Tests bis in die Warenwirtschaft verfolgt. Die Variante mit 43 % mehr Bestellungen brachte nach Retouren noch 22 % mehr Deckungsbeitrag.","Mehr Bestellungen sind nicht automatisch mehr Gewinn.","Sneaker & Streetwear","mehr Deckungsbeitrag","+22 %",{"_uid":1368,"link":1369,"logo":1370,"text":1374,"client":1372,"service":1350,"headline":1375,"industry":1376,"component":1287,"kpi_label":1377,"kpi_value":1378,"reading_time":1290},"19f3becd-60dc-4fcc-bb3c-7aac1d8cd990",{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},{"id":1371,"alt":1372,"filename":1373,"fieldtype":49,"is_external_url":51},23160152,"Haufe","https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/haufe.png","Aus Personas und Jobs to be done entstanden 33 Tests mit 52 % Erfolgsquote. Kundenzentrierung wurde so Teil der täglichen Arbeit.","Personas, die im Alltag genutzt werden statt im Ordner zu liegen.","B2B-Software","Umsatz","+5,2 Mio. €",{"_uid":1380,"link":1381,"logo":1384,"text":1388,"client":1386,"service":65,"headline":1389,"industry":1390,"component":1287,"kpi_label":1391,"kpi_value":1392,"reading_time":1290},"b8d1f3a7-9c4e-4d8b-8a0a-2e5b7c3d4f08",{"id":1382,"url":30,"linktype":31,"fieldtype":32,"cached_url":1383},"32656445-665d-4357-9ac8-dcd736831473","de/case-studies/case-study-eon-personalisierung",{"id":1385,"alt":1386,"filename":1387,"fieldtype":49,"is_external_url":51},23160222,"E.ON","https://a.storyblok.com/f/328018/255x128/eb2f094070/e-on.png","Aus der Vision einer persönlichen Customer Journey wurden drei Kundentypen, vier priorisierte Streams und eine Roadmap in fünf Phasen.","Strom ist für alle gleich. Die Kunden sind es nicht.","Energie","Personalisierungs-Streams entlang der Customer Journey","4 Streams",{"_uid":1394,"link":1395,"text":1398,"client":1399,"service":58,"headline":1400,"industry":1401,"component":1287,"kpi_label":1402,"kpi_value":1403,"anonymized":81,"reading_time":668},"b2d5f7a1-3c8e-4d2b-8f4a-6e9b1c7d8f02",{"id":1396,"url":30,"linktype":31,"fieldtype":32,"cached_url":1397},"683b77f5-8372-4123-ae6a-ed8bb27982ed","de/case-studies/case-study-fashion-d2c-marke","Unsere Expertinnen und Experten haben das interne Team ergänzt. Heute wird jede wichtige Entscheidung vorher getestet.","Mittelständische Fashion-D2C-Marke","Wachstum im gesättigten Markt, ohne mehr Werbebudget.","Fashion D2C","Wertbeitrag pro Jahr","+22,8 Mio. €",{"_uid":1405,"link":1406,"logo":1407,"text":1411,"client":1409,"service":1412,"headline":1413,"industry":1414,"component":1287,"kpi_label":1415,"kpi_value":1416,"reading_time":1328},"5dfd9302-708d-49d6-a85f-b88a18e57cb0",{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},{"id":1408,"alt":1409,"filename":1410,"fieldtype":49,"is_external_url":51},23160153,"Görtz","https://a.storyblok.com/f/328018/255x128/f45d82f484/goertz.png","Jede große Änderung wurde vor dem Livegang im A/B-Test geprüft. So wurde aus dem Risiko eines Relaunchs ein messbarer Gewinn.","Relaunch-Absicherung","Ein Redesign, das Umsatz bringt statt kostet.","Schuhe","Uplift nach dem Redesign","+16,2 %",{"_uid":1418,"link":1419,"logo":1422,"text":1426,"client":1424,"service":1285,"headline":1427,"industry":1428,"component":1287,"kpi_label":1429,"kpi_value":1430,"anonymized":51,"reading_time":1303},"c3e6a8b2-4d9f-4e3c-9a5b-7f0c2d8e9a03",{"id":1420,"url":30,"linktype":31,"fieldtype":32,"cached_url":1421},"3228590d-2d9d-4823-afad-31dcef063880","de/case-studies/case-study-loesdau",{"id":1423,"alt":1424,"filename":1425,"fieldtype":49,"is_external_url":51},23160181,"Pferdesporthaus Loesdau","https://a.storyblok.com/f/328018/255x128/c05ea07246/loesdau.png","Als externes Growth Team haben wir Tempo und Trefferquote der Tests gesteigert. Daraus entstand unser Modell für schnelles Testen im D2C.","Viermal so viele Tests, weil kleine Sprints schneller lernen.","Reitsport","ROI in zwei Jahren","1.493 %",{"_uid":1432,"link":1433,"logo":1434,"text":1438,"client":1436,"service":1439,"headline":1440,"industry":1441,"component":1287,"kpi_label":1442,"kpi_value":1443,"reading_time":1290},"5dc62546-51ea-44bd-b43e-70626d59c50b",{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200},{"id":1435,"alt":1436,"filename":1437,"fieldtype":49,"is_external_url":51},23160123,"Betzold","https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png","Konzept und Shop-Modul entstanden in je einer Woche. Nach fünf Wochen Erprobung war der Nutzen der neuen Personalisierung belegt.","Personalisierung & MVP","Ein MVP in zwei Wochen statt eines Großprojekts.","Schulbedarf","höhere Conversion Rate","+32 %",{"_uid":1445,"link":1446,"logo":1447,"text":1451,"client":1449,"service":65,"headline":1452,"industry":1453,"component":1287,"kpi_label":1454,"kpi_value":1455,"reading_time":1328},"849c59ca-28e6-42dc-8b8d-1623a0535718",{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},{"id":1448,"alt":1449,"filename":1450,"fieldtype":49,"is_external_url":51},23160151,"ALDI SÜD","https://a.storyblok.com/f/328018/299x150/c54d5ba064/aldi-sued.svg","Jeder Kanal bekam eine eigene Roadmap mit priorisierten Use Cases. Abhängigkeiten zwischen den Kanälen sind jetzt sichtbar und planbar.","Personalisierung über alle Kanäle mit einem gemeinsamen Plan.","Lebensmittelhandel","pro Kanal als Startpunkt","3 Segmente",{"_uid":1457,"link":1458,"text":1461,"client":1462,"service":1463,"headline":1464,"industry":1300,"component":1287,"kpi_label":1465,"kpi_value":1466,"anonymized":81,"reading_time":668},"d4f7b9c3-5e0a-4f4d-8b6c-8a1d3e9f0b04",{"id":1459,"url":30,"linktype":31,"fieldtype":32,"cached_url":1460},"9a609991-c24e-4d0c-9cde-2e33954180a4","de/case-studies/case-study-kampagnen-pretest","Motive und Botschaften einer großen Imagekampagne wurden vorab mit der Zielgruppe verglichen, auch zwischen Märkten.","Online-Händler für Technik","Online-Marketing","Erst im Panel testen, dann die Kampagne ausspielen.","Kaufinteresse durch das stärkere Motiv","+6,7 %",{"_uid":1468,"link":1469,"logo":1472,"text":1476,"client":1474,"service":1477,"headline":1478,"industry":273,"component":1287,"kpi_label":1479,"kpi_value":1480,"reading_time":1481},"62600d35-7c45-4074-be6b-f1479f6d96b0",{"id":1470,"url":30,"linktype":31,"fieldtype":32,"cached_url":1471},"c8945c95-2e71-4646-9aa0-6e7a2e874bda","de/innovation-management/design-sprints",{"id":1473,"alt":1474,"filename":1475,"fieldtype":49,"is_external_url":51},23160180,"O2 Telefónica","https://a.storyblok.com/f/328018/255x128/31196989ae/telefonica-o2.png","Alignment, Lösungsideen, Prototyp und User Lab in einem Sprint. Entschieden wird auf Basis von Beobachtung statt Meinung.","Design Sprints","In vier Tagen von der Idee zum Feedback echter Kunden.","bis zum getesteten Prototyp","4 Tage","13","section-case-teasers",[],"document-global-component","case-studies","de/_global-components/case-studies",-10,[],119390811381491,"e19df63e-46f2-48d4-9a41-1fab3b1a2f61","2025-12-10T10:24:16.545Z",[],{"_uid":1494,"head":1495,"theme":124,"title":1511,"height":1512,"source":1513,"alignment":44,"component":1514,"height_mobile":1515},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e21",[1496],{"_uid":1497,"kicker":30,"headline":1498,"component":514,"subheadline":1505,"show_top_line":81},"4d2b8e61-7c3a-4f19-9e5d-2a6b0c1d3e22",{"type":39,"content":1499},[1500],{"type":927,"attrs":1501,"content":1502},{"level":965},[1503],{"text":1504,"type":513},"Du willst wissen, was deine Tests wirklich verdienen?",{"type":39,"content":1506},[1507],{"type":42,"content":1508},[1509],{"text":1510,"type":513},"Schreib uns, woran du gerade arbeitest. Wir melden uns innerhalb von 48 Stunden.","Kontaktformular Case Study KICKZ","650","https://konversionskraft.activehosted.com/f/6","section-widget-1","850","page","case-study-kickz",-270,[],691542395,"5f900465-6454-42b7-96c8-d779fec73c58","2026-10-14T10:47:52.800Z",[],[1525],{"name":1248,"created_at":1249,"published_at":1250,"updated_at":1251,"id":1252,"uuid":1253,"content":1526,"slug":1485,"full_slug":1486,"sort_by_date":118,"position":1487,"tag_list":1589,"is_startpage":51,"parent_id":1489,"meta_data":118,"group_id":1490,"first_published_at":1491,"release_id":118,"lang":124,"path":118,"alternates":1590,"default_full_slug":118,"translated_slugs":118},{"_uid":1255,"body":1527,"component":1484},[1528],{"_uid":1258,"head":1529,"cards":1542,"limit":30,"theme":124,"component":1482,"action_buttons":1588,"filter_service":30},[1530],{"_uid":1261,"kicker":30,"headline":1531,"component":514,"subheadline":1539,"show_top_line":81},{"type":39,"content":1532},[1533],{"type":927,"attrs":1534,"content":1535},{"level":965,"textAlign":118},[1536],{"text":1268,"type":513,"marks":1537},[1538],{"type":935},{"type":39,"content":1540},[1541],{"type":42},[1543,1546,1549,1552,1554,1557,1560,1563,1566,1569,1571,1574,1577,1580,1583,1585],{"_uid":1276,"link":1544,"logo":1545,"text":1284,"client":1282,"service":1285,"headline":1286,"industry":291,"component":1287,"kpi_label":1288,"kpi_value":1289,"reading_time":1290},{"id":1278,"url":30,"linktype":31,"fieldtype":32,"cached_url":1279},{"id":1281,"alt":1282,"filename":1283,"fieldtype":49,"is_external_url":51},{"_uid":1292,"link":1547,"logo":1548,"text":1298,"client":1296,"service":65,"headline":1299,"industry":1300,"component":1287,"kpi_label":1301,"kpi_value":1302,"reading_time":1303},{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},{"id":1295,"alt":1296,"filename":1297,"fieldtype":49,"is_external_url":51},{"_uid":1305,"link":1550,"logo":1551,"text":1313,"client":1311,"service":65,"headline":1314,"industry":1315,"component":1287,"kpi_label":1316,"kpi_value":1317,"reading_time":668},{"id":1307,"url":30,"linktype":31,"fieldtype":32,"cached_url":1308},{"id":1310,"alt":1311,"filename":1312,"fieldtype":49,"is_external_url":51},{"_uid":1319,"link":1553,"text":1323,"client":1324,"service":58,"headline":1325,"industry":1315,"component":1287,"kpi_label":1326,"kpi_value":1327,"anonymized":81,"reading_time":1328},{"id":1321,"url":30,"linktype":31,"fieldtype":32,"cached_url":1322},{"_uid":1330,"link":1555,"logo":1556,"text":1336,"client":1334,"service":58,"headline":1337,"industry":273,"component":1287,"kpi_label":1338,"kpi_value":1339,"reading_time":1303},{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},{"id":1333,"alt":1334,"filename":1335,"fieldtype":49,"is_external_url":51},{"_uid":1341,"link":1558,"logo":1559,"text":1349,"client":1347,"service":1350,"headline":1351,"industry":291,"component":1287,"kpi_label":1352,"kpi_value":1353,"reading_time":1328},{"id":1343,"url":30,"linktype":31,"fieldtype":32,"cached_url":1344},{"id":1346,"alt":1347,"filename":1348,"fieldtype":49,"is_external_url":51},{"_uid":1355,"link":1561,"logo":1562,"text":1362,"client":1360,"service":175,"headline":1363,"industry":1364,"component":1287,"kpi_label":1365,"kpi_value":1366,"reading_time":1303},{"id":908,"url":30,"linktype":31,"fieldtype":32,"cached_url":1357},{"id":1359,"alt":1360,"filename":1361,"fieldtype":49,"is_external_url":51},{"_uid":1368,"link":1564,"logo":1565,"text":1374,"client":1372,"service":1350,"headline":1375,"industry":1376,"component":1287,"kpi_label":1377,"kpi_value":1378,"reading_time":1290},{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},{"id":1371,"alt":1372,"filename":1373,"fieldtype":49,"is_external_url":51},{"_uid":1380,"link":1567,"logo":1568,"text":1388,"client":1386,"service":65,"headline":1389,"industry":1390,"component":1287,"kpi_label":1391,"kpi_value":1392,"reading_time":1290},{"id":1382,"url":30,"linktype":31,"fieldtype":32,"cached_url":1383},{"id":1385,"alt":1386,"filename":1387,"fieldtype":49,"is_external_url":51},{"_uid":1394,"link":1570,"text":1398,"client":1399,"service":58,"headline":1400,"industry":1401,"component":1287,"kpi_label":1402,"kpi_value":1403,"anonymized":81,"reading_time":668},{"id":1396,"url":30,"linktype":31,"fieldtype":32,"cached_url":1397},{"_uid":1405,"link":1572,"logo":1573,"text":1411,"client":1409,"service":1412,"headline":1413,"industry":1414,"component":1287,"kpi_label":1415,"kpi_value":1416,"reading_time":1328},{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},{"id":1408,"alt":1409,"filename":1410,"fieldtype":49,"is_external_url":51},{"_uid":1418,"link":1575,"logo":1576,"text":1426,"client":1424,"service":1285,"headline":1427,"industry":1428,"component":1287,"kpi_label":1429,"kpi_value":1430,"anonymized":51,"reading_time":1303},{"id":1420,"url":30,"linktype":31,"fieldtype":32,"cached_url":1421},{"id":1423,"alt":1424,"filename":1425,"fieldtype":49,"is_external_url":51},{"_uid":1432,"link":1578,"logo":1579,"text":1438,"client":1436,"service":1439,"headline":1440,"industry":1441,"component":1287,"kpi_label":1442,"kpi_value":1443,"reading_time":1290},{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200},{"id":1435,"alt":1436,"filename":1437,"fieldtype":49,"is_external_url":51},{"_uid":1445,"link":1581,"logo":1582,"text":1451,"client":1449,"service":65,"headline":1452,"industry":1453,"component":1287,"kpi_label":1454,"kpi_value":1455,"reading_time":1328},{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},{"id":1448,"alt":1449,"filename":1450,"fieldtype":49,"is_external_url":51},{"_uid":1457,"link":1584,"text":1461,"client":1462,"service":1463,"headline":1464,"industry":1300,"component":1287,"kpi_label":1465,"kpi_value":1466,"anonymized":81,"reading_time":668},{"id":1459,"url":30,"linktype":31,"fieldtype":32,"cached_url":1460},{"_uid":1468,"link":1586,"logo":1587,"text":1476,"client":1474,"service":1477,"headline":1478,"industry":273,"component":1287,"kpi_label":1479,"kpi_value":1480,"reading_time":1481},{"id":1470,"url":30,"linktype":31,"fieldtype":32,"cached_url":1471},{"id":1473,"alt":1474,"filename":1475,"fieldtype":49,"is_external_url":51},[],[],[],[],"\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 16 16\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M13.5893 0.458984L7.93196 6.11498L2.27596 0.458984L0.390625 2.34432L6.04662 8.00032L0.390625 13.6563L2.27596 15.5417L7.93196 9.88565L13.5893 15.5417L15.4746 13.6563L9.81863 8.00032L15.4746 2.34432L13.5893 0.458984Z\" fill=\"currentColor\"/>\n\u003C/svg>\n","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z\" fill=\"currentColor\"/>\n\u003C/svg>\n",[1595,1602,1609,1616,1622,1629,1636,1640,1647,1654,1660,1667,1674,1681,1688,1694],{"_uid":1276,"link":1596,"logo":1601,"text":1284,"client":1282,"service":1285,"headline":1286,"industry":291,"component":1287,"kpi_label":1288,"kpi_value":1289,"reading_time":1290},{"id":1278,"url":30,"linktype":31,"fieldtype":32,"cached_url":1279,"story":1597},{"name":1598,"id":1599,"uuid":1278,"slug":1600,"url":1279,"full_slug":1279,"_stopResolving":81},"Case Study The Female Company",228135313810299,"case-study-the-female-company",{"id":1281,"alt":1282,"filename":1283,"fieldtype":49,"is_external_url":51},{"_uid":1292,"link":1603,"logo":1608,"text":1298,"client":1296,"service":65,"headline":1299,"industry":1300,"component":1287,"kpi_label":1301,"kpi_value":1302,"reading_time":1303},{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217,"story":1604},{"name":1605,"id":1606,"uuid":216,"slug":1607,"url":217,"full_slug":217,"_stopResolving":81},"Case Study computeruniverse",61755913174498,"case-study-computeruniverse",{"id":1295,"alt":1296,"filename":1297,"fieldtype":49,"is_external_url":51},{"_uid":1305,"link":1610,"logo":1615,"text":1313,"client":1311,"service":65,"headline":1314,"industry":1315,"component":1287,"kpi_label":1316,"kpi_value":1317,"reading_time":668},{"id":1307,"url":30,"linktype":31,"fieldtype":32,"cached_url":1308,"story":1611},{"name":1612,"id":1613,"uuid":1307,"slug":1614,"url":1308,"full_slug":1308,"_stopResolving":81},"Case Study hessnatur Personalisierung",229789173702738,"case-study-hessnatur-personalisierung",{"id":1310,"alt":1311,"filename":1312,"fieldtype":49,"is_external_url":51},{"_uid":1319,"link":1617,"text":1323,"client":1324,"service":58,"headline":1325,"industry":1315,"component":1287,"kpi_label":1326,"kpi_value":1327,"anonymized":81,"reading_time":1328},{"id":1321,"url":30,"linktype":31,"fieldtype":32,"cached_url":1322,"story":1618},{"name":1619,"id":1620,"uuid":1321,"slug":1621,"url":1322,"full_slug":1322,"_stopResolving":81},"Case Study Bekannte deutsche Modemarke (anonym)",228118979614463,"case-study-modemarke-testing-programm",{"_uid":1330,"link":1623,"logo":1628,"text":1336,"client":1334,"service":58,"headline":1337,"industry":273,"component":1287,"kpi_label":1338,"kpi_value":1339,"reading_time":1303},{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206,"story":1624},{"name":1625,"id":1626,"uuid":205,"slug":1627,"url":206,"full_slug":206,"_stopResolving":81},"Case Study freenet AG",61751847885856,"case-study-freenet-ag",{"id":1333,"alt":1334,"filename":1335,"fieldtype":49,"is_external_url":51},{"_uid":1341,"link":1630,"logo":1635,"text":1349,"client":1347,"service":1350,"headline":1351,"industry":291,"component":1287,"kpi_label":1352,"kpi_value":1353,"reading_time":1328},{"id":1343,"url":30,"linktype":31,"fieldtype":32,"cached_url":1344,"story":1631},{"name":1632,"id":1633,"uuid":1343,"slug":1634,"url":1344,"full_slug":1344,"_stopResolving":81},"Case Study air up",228772757376358,"case-study-air-up",{"id":1346,"alt":1347,"filename":1348,"fieldtype":49,"is_external_url":51},{"_uid":1355,"link":1637,"logo":1639,"text":1362,"client":1360,"service":175,"headline":1363,"industry":1364,"component":1287,"kpi_label":1365,"kpi_value":1366,"reading_time":1303},{"id":908,"url":30,"linktype":31,"fieldtype":32,"cached_url":1357,"story":1638},{"name":903,"id":907,"uuid":908,"slug":1517,"url":1357,"full_slug":1357,"_stopResolving":81},{"id":1359,"alt":1360,"filename":1361,"fieldtype":49,"is_external_url":51},{"_uid":1368,"link":1641,"logo":1646,"text":1374,"client":1372,"service":1350,"headline":1375,"industry":1376,"component":1287,"kpi_label":1377,"kpi_value":1378,"reading_time":1290},{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229,"story":1642},{"name":1643,"id":1644,"uuid":228,"slug":1645,"url":229,"full_slug":229,"_stopResolving":81},"Case Study Haufe",76996653720085,"case-study-haufe",{"id":1371,"alt":1372,"filename":1373,"fieldtype":49,"is_external_url":51},{"_uid":1380,"link":1648,"logo":1653,"text":1388,"client":1386,"service":65,"headline":1389,"industry":1390,"component":1287,"kpi_label":1391,"kpi_value":1392,"reading_time":1290},{"id":1382,"url":30,"linktype":31,"fieldtype":32,"cached_url":1383,"story":1649},{"name":1650,"id":1651,"uuid":1382,"slug":1652,"url":1383,"full_slug":1383,"_stopResolving":81},"Case Study E.ON - Personalisierung",228348706549893,"case-study-eon-personalisierung",{"id":1385,"alt":1386,"filename":1387,"fieldtype":49,"is_external_url":51},{"_uid":1394,"link":1655,"text":1398,"client":1399,"service":58,"headline":1400,"industry":1401,"component":1287,"kpi_label":1402,"kpi_value":1403,"anonymized":81,"reading_time":668},{"id":1396,"url":30,"linktype":31,"fieldtype":32,"cached_url":1397,"story":1656},{"name":1657,"id":1658,"uuid":1396,"slug":1659,"url":1397,"full_slug":1397,"_stopResolving":81},"Case Study Fashion-D2C-Marke (anonym)",228119247738689,"case-study-fashion-d2c-marke",{"_uid":1405,"link":1661,"logo":1666,"text":1411,"client":1409,"service":1412,"headline":1413,"industry":1414,"component":1287,"kpi_label":1415,"kpi_value":1416,"reading_time":1328},{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223,"story":1662},{"name":1663,"id":1664,"uuid":222,"slug":1665,"url":223,"full_slug":223,"_stopResolving":81},"Case Study Görtz",61681485149552,"case-study-goertz",{"id":1408,"alt":1409,"filename":1410,"fieldtype":49,"is_external_url":51},{"_uid":1418,"link":1668,"logo":1673,"text":1426,"client":1424,"service":1285,"headline":1427,"industry":1428,"component":1287,"kpi_label":1429,"kpi_value":1430,"anonymized":51,"reading_time":1303},{"id":1420,"url":30,"linktype":31,"fieldtype":32,"cached_url":1421,"story":1669},{"name":1670,"id":1671,"uuid":1420,"slug":1672,"url":1421,"full_slug":1421,"_stopResolving":81},"Case Study Pferdesporthaus Loesdau",228119117162271,"case-study-loesdau",{"id":1423,"alt":1424,"filename":1425,"fieldtype":49,"is_external_url":51},{"_uid":1432,"link":1675,"logo":1680,"text":1438,"client":1436,"service":1439,"headline":1440,"industry":1441,"component":1287,"kpi_label":1442,"kpi_value":1443,"reading_time":1290},{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200,"story":1676},{"name":1677,"id":1678,"uuid":199,"slug":1679,"url":200,"full_slug":200,"_stopResolving":81},"Case Study Betzold",641844716,"case-study-betzold",{"id":1435,"alt":1436,"filename":1437,"fieldtype":49,"is_external_url":51},{"_uid":1445,"link":1682,"logo":1687,"text":1451,"client":1449,"service":65,"headline":1452,"industry":1453,"component":1287,"kpi_label":1454,"kpi_value":1455,"reading_time":1328},{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235,"story":1683},{"name":1684,"id":1685,"uuid":234,"slug":1686,"url":235,"full_slug":235,"_stopResolving":81},"Case Study ALDI Süd - Personalisierung",114496076837496,"case-study-aldi-sued-personalisierung",{"id":1448,"alt":1449,"filename":1450,"fieldtype":49,"is_external_url":51},{"_uid":1457,"link":1689,"text":1461,"client":1462,"service":1463,"headline":1464,"industry":1300,"component":1287,"kpi_label":1465,"kpi_value":1466,"anonymized":81,"reading_time":668},{"id":1459,"url":30,"linktype":31,"fieldtype":32,"cached_url":1460,"story":1690},{"name":1691,"id":1692,"uuid":1459,"slug":1693,"url":1460,"full_slug":1460,"_stopResolving":81},"Case Study Kampagnen-Pretest Technikhändler (anonym)",228119354414932,"case-study-kampagnen-pretest",{"_uid":1468,"link":1695,"logo":1700,"text":1476,"client":1474,"service":1477,"headline":1478,"industry":273,"component":1287,"kpi_label":1479,"kpi_value":1480,"reading_time":1481},{"id":1470,"url":30,"linktype":31,"fieldtype":32,"cached_url":1471,"story":1696},{"name":1697,"id":1698,"uuid":1470,"slug":1699,"url":1471,"full_slug":1471,"_stopResolving":81},"Warum innovative Unternehmen mit regelmäßigen Design Sprints einfach bessere Resultate erzielen – am Beispiel von O₂ Telefónica",101810159444710,"design-sprints",{"id":1473,"alt":1474,"filename":1475,"fieldtype":49,"is_external_url":51},1792016304228]