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Im Roadmap-Workshop haben wir daraus gemeinsam mit Thomas Sabo die Hypothesen priorisiert.",[],{"_uid":1014,"head":1015,"theme":124,"alignment":883,"component":965,"richtext_body":1031,"action_buttons":1076},"7a1c3e5f-2b4d-4f6a-8c9e-1d3f5a7b9c14",[1016],{"_uid":1017,"kicker":1018,"headline":1019,"component":479,"subheadline":1028,"show_top_line":81},"7a1c3e5f-2b4d-4f6a-8c9e-1d3f5a7b9c15","Die Hebel",{"type":39,"content":1020},[1021],{"type":860,"attrs":1022,"content":1023},{"level":897},[1024],{"text":1025,"type":478,"marks":1026},"Was im Kopf der Kunden passiert und was wir daraus getestet haben",[1027],{"type":868},{"type":39,"content":1029},[1030],{"type":42},[1032],{"_uid":1033,"text":1034,"component":979},"7a1c3e5f-2b4d-4f6a-8c9e-1d3f5a7b9c16",{"type":39,"content":1035},[1036,1044,1052,1060,1068],{"type":42,"content":1037},[1038,1042],{"text":1039,"type":478,"marks":1040},"Wertsignale: Zeig, warum hier und nicht woanders. ",[1041],{"type":868},{"text":1043,"type":478},"Die Produktseite stellte das Schmuckstück stärker in den Mittelpunkt. Eine Leiste mit den Vorteilen der Marke begleitete den Kunden bis in den Checkout. Ergebnis: +4,98 % Bestellungen und +7,76 % Umsatz pro Nutzer.",{"type":42,"content":1045},[1046,1050],{"text":1047,"type":478,"marks":1048},"Zero Risk Bias: Nimm das letzte Risiko weg. ",[1049],{"type":868},{"text":1051,"type":478},"Menschen bewerten ein vollständig beseitigtes Risiko höher als ein nur verkleinertes. Im Warenkorb rückte deshalb die kostenlose Rücksendung nach vorne. Ablenkende Ausstiege traten zurück, und kurz vor dem Absenden nahm ein Hinweis letzte Zweifel. Ergebnis: +4,19 % Bestellabschlüsse. Die Variante ging sofort für alle Kunden live.",{"type":42,"content":1053},[1054,1058],{"text":1055,"type":478,"marks":1056},"Salienz: Was nicht im Blick ist, wirkt nicht. ",[1057],{"type":868},{"text":1059,"type":478},"Mehr Details zur Wertigkeit der Materialien haben wir vor allem unterhalb des sichtbaren Bereichs ergänzt. Ergebnis: kein messbarer Effekt. Das Learning: Überzeugen muss man dort, wo die Kaufentscheidung fällt.",{"type":42,"content":1061},[1062,1066],{"text":1063,"type":478,"marks":1064},"Hedonisches Einkaufen: Orientierung ist nicht alles. ",[1065],{"type":868},{"text":1067,"type":478},"Neue Filter sollten die Suche auf der Kategorieseite erleichtern. Sie wurden deutlich häufiger genutzt. Mehr Bestellungen kamen dadurch nicht. Schmuckkäufer wollen stöbern und sich inspirieren lassen. Effizienz kann genau das verdrängen. Die Variante wurde nicht ausgerollt.",{"type":42,"content":1069},[1070,1074],{"text":1071,"type":478,"marks":1072},"Konsistenz: Gleiche Versprechen auf jedem Gerät. ",[1073],{"type":868},{"text":1075,"type":478},"Im mobilen Shop fehlten die Nutzenversprechen des Desktop-Shops. Qualität, kostenlose Rücksendung und die passende Verpackung kamen deshalb auch in die mobile Produktliste und auf die mobile Produktseite. Die Gewinner wurden auf alle Geräte übertragen.",[],{"_uid":1078,"head":1079,"theme":124,"alignment":883,"component":965,"richtext_body":1095,"action_buttons":1115},"7a1c3e5f-2b4d-4f6a-8c9e-1d3f5a7b9c17",[1080],{"_uid":1081,"kicker":1082,"headline":1083,"component":479,"subheadline":1092,"show_top_line":81},"7a1c3e5f-2b4d-4f6a-8c9e-1d3f5a7b9c18","Ergebnis",{"type":39,"content":1084},[1085],{"type":860,"attrs":1086,"content":1087},{"level":897},[1088],{"text":1089,"type":478,"marks":1090},"So rechnen wir den Mehrumsatz",[1091],{"type":868},{"type":39,"content":1093},[1094],{"type":42},[1096],{"_uid":1097,"text":1098,"component":979},"7a1c3e5f-2b4d-4f6a-8c9e-1d3f5a7b9c19",{"type":39,"content":1099},[1100,1104,1108],{"type":42,"content":1101},[1102],{"text":1103,"type":478},"Die Gewinner-Varianten brachten zusammen 9,4 % mehr Bestellungen. Bis Ende 2019 ergibt das über 4,5 Mio. € Mehrumsatz. Im Verhältnis zu den Kosten für Analyse und Testing entspricht das einem ROI von über 2.400 %.",{"type":42,"content":1105},[1106],{"text":1107,"type":478},"Gerechnet wird mit Nettoumsatz und linearer Abschreibung über 36 Monate je Test. Getestet wurde auf dem Desktop. Weil die Gewinner auch mobil ausgerollt wurden, setzen wir den Effekt auf allen Geräten an.",{"type":42,"content":1109},[1110],{"text":1111,"type":478,"marks":1112},"Konservative Betrachtung auf Basis unseres statistischen ROI-Modells unter Berücksichtigung von Nettoumsatz und Abschreibung.",[1113],{"type":1114},"italic",[],{"_uid":1117,"head":1118,"theme":124,"alignment":883,"component":965,"richtext_body":1134,"action_buttons":1151},"7a1c3e5f-2b4d-4f6a-8c9e-1d3f5a7b9c20",[1119],{"_uid":1120,"kicker":1121,"headline":1122,"component":479,"subheadline":1131,"show_top_line":81},"7a1c3e5f-2b4d-4f6a-8c9e-1d3f5a7b9c21","Learnings",{"type":39,"content":1123},[1124],{"type":860,"attrs":1125,"content":1126},{"level":897},[1127],{"text":1128,"type":478,"marks":1129},"Was Schmuckkäufer online brauchen",[1130],{"type":868},{"type":39,"content":1132},[1133],{"type":42},[1135],{"_uid":1136,"text":1137,"component":979},"7a1c3e5f-2b4d-4f6a-8c9e-1d3f5a7b9c22",{"type":39,"content":1138},[1139,1143,1147],{"type":42,"content":1140},[1141],{"text":1142,"type":478},"Sicherheit verkauft. Die Gewinner haben Zweifel genommen, statt mehr Produkt zu zeigen.",{"type":42,"content":1144},[1145],{"text":1146,"type":478},"Orientierung allein reicht nicht. Bei emotionalen Produkten muss eine Seite zum Stöbern einladen.",{"type":42,"content":1148},[1149],{"text":1150,"type":478},"Auch Tests ohne Uplift sind Ergebnisse. Sie haben Fehlinvestitionen verhindert und die nächsten Hypothesen geschärft.",[],{"_uid":1153,"component":1154,"global_component":1155},"7a1c3e5f-2b4d-4f6a-8c9e-1d3f5a7b9c23","section-global-component",{"name":1156,"created_at":1157,"published_at":1158,"updated_at":1159,"id":1160,"uuid":1161,"content":1162,"slug":1411,"full_slug":1412,"sort_by_date":118,"position":1413,"tag_list":1414,"is_startpage":51,"parent_id":1415,"meta_data":118,"group_id":1416,"first_published_at":1417,"release_id":118,"lang":124,"path":118,"alternates":1418,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Case Studies","2025-12-10T10:20:02.270Z","2026-10-21T17:37:02.734Z","2026-10-21T17:37:02.759Z",121538159724935,"33cc11c0-c43c-4a30-abee-6e5a2f642144",{"_uid":1163,"body":1164,"component":1410},"e3694e79-bb51-4ebf-b91f-52671210e331",[1165],{"_uid":1166,"head":1167,"cards":1182,"limit":30,"theme":124,"component":1408,"action_buttons":1409,"filter_service":30},"1a22a053-6104-4367-8006-f4659894aea6",[1168],{"_uid":1169,"kicker":30,"headline":1170,"component":479,"subheadline":1179,"show_top_line":81},"c4c0a97b-4654-4816-b70e-becb398971a5",{"type":39,"content":1171},[1172],{"type":860,"attrs":1173,"content":1174},{"level":897,"textAlign":118},[1175],{"text":1176,"type":478,"marks":1177},"Weitere Case Studies aus verschiedenen Branchen",[1178],{"type":868},{"type":39,"content":1180},[1181],{"type":42},[1183,1196,1208,1222,1230,1240,1254,1268,1279,1290,1304,1315,1329,1340,1355,1369,1380,1395],{"_uid":1184,"link":1185,"logo":1186,"text":1189,"client":215,"service":1190,"headline":1191,"industry":273,"component":1192,"kpi_label":1193,"kpi_value":1194,"reading_time":1195},"e5a8c0d4-6f1b-4a5e-9c7d-9b2e4f0a1c05",{"id":213,"url":30,"linktype":31,"fieldtype":32,"cached_url":214},{"id":1187,"alt":215,"filename":1188,"fieldtype":49,"is_external_url":51},218898263137364,"https://a.storyblok.com/f/328018/400x300/0334e7c1af/tfc.png","KI liefert Kundenverständnis und Tests in Tagen statt Wochen. 59 % der Experimente gewinnen, der Benchmark liegt bei 20 bis 30 %.","Rapid Growth Engine","Drei Experimente pro Woche, das erste nach 13 Tagen.","item-case-teaser","Conversion Rate in drei Monaten","+54 %","6",{"_uid":1197,"link":1198,"logo":1199,"text":1202,"client":236,"service":65,"headline":1203,"industry":1204,"component":1192,"kpi_label":1205,"kpi_value":1206,"reading_time":1207},"5e76ffbb-54ae-4f3e-b046-caccea0e0652",{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},{"id":1200,"alt":236,"filename":1201,"fieldtype":49,"is_external_url":51},23160171,"https://a.storyblok.com/f/328018/255x128/87f15ed90f/computeruniverse.png","Aus 200 Datenpunkten entsteht in Echtzeit ein Profil für jeden Besucher. Die Ansprache passt sich an, lange bevor der Checkout beginnt.","Kundentypen erkennen, bevor sich jemand einloggt.","Elektronik","mehr Umsatz","+18,2 %","4",{"_uid":1209,"link":1210,"logo":1213,"text":1217,"client":1215,"service":65,"headline":1218,"industry":1219,"component":1192,"kpi_label":1220,"kpi_value":1221,"reading_time":632},"f6b9d1e5-7a2c-4b6f-8d8e-0c3f5a1b2d06",{"id":1211,"url":30,"linktype":31,"fieldtype":32,"cached_url":1212},"f88aa3a4-8e82-4479-96d6-272fbb348eb8","de/case-studies/case-study-hessnatur-personalisierung",{"id":1214,"alt":1215,"filename":1216,"fieldtype":49,"is_external_url":51},23160169,"hessnatur","https://a.storyblok.com/f/328018/255x128/ad0613569f/hessnatur.png","Wenige, klar begründete Use Cases statt hunderter Möglichkeiten. Alle drei ersten Experiences haben gegen die Kontrollgruppe gewonnen.","In vier Wochen vom Tool zur ersten Personalisierung.","Fashion","in 4 Wochen","> +10 % RPV",{"_uid":1223,"link":1224,"text":1225,"client":222,"service":58,"headline":1226,"industry":1219,"component":1192,"kpi_label":1227,"kpi_value":1228,"anonymized":81,"reading_time":1229},"a1c4e6f0-2b7d-4c1a-9e3f-5d8a0b6c7e01",{"id":220,"url":30,"linktype":31,"fieldtype":32,"cached_url":221},"Ein Motivation Lab zeigte, warum Kunden im Shop zögern. Daraus wuchs ein Programm mit 50 bis 60 Experimenten im Jahr.","Kunden kauften lieber in der Filiale. Daraus wurde ein Test.","Nettoumsatz in drei Jahren","+44,88 Mio. €","5",{"_uid":1231,"link":1232,"logo":1233,"text":1236,"client":229,"service":58,"headline":1237,"industry":289,"component":1192,"kpi_label":1238,"kpi_value":1239,"reading_time":1207},"238e85bd-6a47-4370-ba96-7dbf85ba93c3",{"id":227,"url":30,"linktype":31,"fieldtype":32,"cached_url":228},{"id":1234,"alt":229,"filename":1235,"fieldtype":49,"is_external_url":51},23160144,"https://a.storyblok.com/f/328018/255x128/f1adafe85a/freenet.png","Ein Proof of Concept mit vorab vereinbarten Uplift-Zielen hat den Wert von Experimentation belegt. Heute steuert freenet das Programm selbst.","Zwei Drittel aller Tests erfolgreich, mit Erfolgsgarantie.","mehr Bestellungen, kumuliert","+30 %",{"_uid":1241,"link":1242,"logo":1245,"text":1249,"client":1247,"service":1250,"headline":1251,"industry":273,"component":1192,"kpi_label":1252,"kpi_value":1253,"reading_time":1229},"a7c0e2f6-8b3d-4c7a-9e9f-1d4a6b2c3e07",{"id":1243,"url":30,"linktype":31,"fieldtype":32,"cached_url":1244},"4209ef7f-c41a-4e66-bf7c-8e5cf41c4552","de/case-studies/case-study-air-up",{"id":1246,"alt":1247,"filename":1248,"fieldtype":49,"is_external_url":51},218899964771970,"air up","https://a.storyblok.com/f/328018/255x143/d670305cc4/airup.png","Zehn Jobs-to-be-done-Interviews zeigten, was aus Erstkäufern Stammkunden macht. Die Ergebnisse nutzte air up in Shop, Produkt und Service.","Kundenzentrierung","Sieben Kaufmotive, die bis in die Verpackung wirkten.","Kaufmotive bis ins Produkt","7 Jobs",{"_uid":1255,"link":1256,"logo":1259,"text":1263,"client":1261,"service":184,"headline":1264,"industry":1265,"component":1192,"kpi_label":1266,"kpi_value":1267,"reading_time":1207},"c9e4a2b7-5d1f-4e8a-b3c6-7f2d9a0e4b18",{"id":1257,"url":30,"linktype":31,"fieldtype":32,"cached_url":1258},"a3cbede9-0e6a-4f92-951e-c436f4aeb5d5","de/case-studies/case-study-kickz",{"id":1260,"alt":1261,"filename":1262,"fieldtype":49,"is_external_url":51},230608540235169,"KICKZ","https://a.storyblok.com/f/328018/31f906b9ec/kickz.png","Wir haben A/B-Tests bis in die Warenwirtschaft verfolgt. Die Variante mit 43 % mehr Bestellungen brachte nach Retouren noch 22 % mehr Deckungsbeitrag.","Mehr Bestellungen sind nicht automatisch mehr Gewinn.","Sneaker & Streetwear","mehr Deckungsbeitrag","+22 %",{"_uid":1269,"link":1270,"text":1273,"client":1274,"service":1250,"headline":1275,"industry":1276,"component":1192,"kpi_label":1277,"kpi_value":1278,"anonymized":81,"reading_time":1207},"e1f2a3b4-c5d6-4e7f-8a9b-0c1d2e3f4a19",{"id":1271,"url":30,"linktype":31,"fieldtype":32,"cached_url":1272},"d640fb57-cfbe-4fd2-aa8c-8e936981e826","de/case-studies/case-study-internationaler-ferienhausanbieter","Ein Template für 15 Länder-Shops verdeckte gegensätzliche Wirkungen. Ein eigenes Konzept für die Schweiz brachte dort 15,3 % mehr Umsatz pro Besucher.","Internationaler Ferienhausanbieter","Dieselbe Seite gewann in Deutschland und verlor in der Schweiz.","Travel","Umsatz pro Besucher","+15,3 %",{"_uid":1280,"link":1281,"logo":1282,"text":1285,"client":250,"service":1250,"headline":1286,"industry":1287,"component":1192,"kpi_label":1288,"kpi_value":1289,"reading_time":1195},"19f3becd-60dc-4fcc-bb3c-7aac1d8cd990",{"id":248,"url":30,"linktype":31,"fieldtype":32,"cached_url":249},{"id":1283,"alt":250,"filename":1284,"fieldtype":49,"is_external_url":51},23160152,"https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/haufe.png","Aus Personas und Jobs to be done entstanden 33 Tests mit 52 % Erfolgsquote. Kundenzentrierung wurde so Teil der täglichen Arbeit.","Personas, die im Alltag genutzt werden statt im Ordner zu liegen.","B2B-Software","Umsatz","+5,2 Mio. €",{"_uid":1291,"link":1292,"logo":1295,"text":1299,"client":1297,"service":65,"headline":1300,"industry":1301,"component":1192,"kpi_label":1302,"kpi_value":1303,"reading_time":1195},"b8d1f3a7-9c4e-4d8b-8a0a-2e5b7c3d4f08",{"id":1293,"url":30,"linktype":31,"fieldtype":32,"cached_url":1294},"32656445-665d-4357-9ac8-dcd736831473","de/case-studies/case-study-eon-personalisierung",{"id":1296,"alt":1297,"filename":1298,"fieldtype":49,"is_external_url":51},23160222,"E.ON","https://a.storyblok.com/f/328018/255x128/eb2f094070/e-on.png","Aus der Vision einer persönlichen Customer Journey wurden drei Kundentypen, vier priorisierte Streams und eine Roadmap in fünf Phasen.","Strom ist für alle gleich. Die Kunden sind es nicht.","Energie","entlang der Customer Journey","4 Streams",{"_uid":1305,"link":1306,"text":1309,"client":1310,"service":58,"headline":1311,"industry":1312,"component":1192,"kpi_label":1313,"kpi_value":1314,"anonymized":81,"reading_time":632},"b2d5f7a1-3c8e-4d2b-8f4a-6e9b1c7d8f02",{"id":1307,"url":30,"linktype":31,"fieldtype":32,"cached_url":1308},"683b77f5-8372-4123-ae6a-ed8bb27982ed","de/case-studies/case-study-fashion-d2c-marke","Unsere Expertinnen und Experten haben das interne Team ergänzt. Heute wird jede wichtige Entscheidung vorher getestet.","Mittelständische Fashion-D2C-Marke","Wachstum im gesättigten Markt, ohne mehr Werbebudget.","Fashion D2C","Wertbeitrag pro Jahr","+22,8 Mio. €",{"_uid":1316,"link":1317,"logo":1320,"text":1324,"client":1322,"service":168,"headline":1325,"industry":1326,"component":1192,"kpi_label":1327,"kpi_value":1328,"reading_time":1229},"5dfd9302-708d-49d6-a85f-b88a18e57cb0",{"id":1318,"url":30,"linktype":31,"fieldtype":32,"cached_url":1319},"bbad9c18-473e-4035-bb5a-9ec561f46a1d","de/case-studies/case-study-goertz",{"id":1321,"alt":1322,"filename":1323,"fieldtype":49,"is_external_url":51},23160153,"Görtz","https://a.storyblok.com/f/328018/255x128/f45d82f484/goertz.png","Jede große Änderung wurde vor dem Livegang im A/B-Test geprüft. So wurde aus dem Risiko eines Relaunchs ein messbarer Gewinn.","Ein Redesign, das Umsatz bringt statt kostet.","Schuhe","Uplift nach dem Redesign","+16,2 %",{"_uid":1330,"link":1331,"logo":1332,"text":1335,"client":243,"service":1190,"headline":1336,"industry":1337,"component":1192,"kpi_label":1338,"kpi_value":1339,"anonymized":51,"reading_time":1207},"c3e6a8b2-4d9f-4e3c-9a5b-7f0c2d8e9a03",{"id":241,"url":30,"linktype":31,"fieldtype":32,"cached_url":242},{"id":1333,"alt":243,"filename":1334,"fieldtype":49,"is_external_url":51},23160181,"https://a.storyblok.com/f/328018/255x128/c05ea07246/loesdau.png","Als externes Growth Team haben wir Tempo und Trefferquote der Tests gesteigert. Daraus entstand unser Modell für schnelles Testen im D2C.","Viermal so viele Tests, weil kleine Sprints schneller lernen.","Reitsport","ROI in zwei Jahren","1.493 %",{"_uid":1341,"link":1342,"logo":1345,"text":1349,"client":1347,"service":1350,"headline":1351,"industry":1352,"component":1192,"kpi_label":1353,"kpi_value":1354,"reading_time":1195},"5dc62546-51ea-44bd-b43e-70626d59c50b",{"id":1343,"url":30,"linktype":31,"fieldtype":32,"cached_url":1344},"432ec656-e9cb-4462-85f3-0d653d33bcd3","de/case-studies/case-study-betzold",{"id":1346,"alt":1347,"filename":1348,"fieldtype":49,"is_external_url":51},23160123,"Betzold","https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png","Konzept und Shop-Modul entstanden in je einer Woche. Nach fünf Wochen Erprobung war der Nutzen der neuen Personalisierung belegt.","Personalisierung & MVP","Ein MVP in zwei Wochen statt eines Großprojekts.","Schulbedarf","höhere Conversion Rate","+32 %",{"_uid":1356,"link":1357,"logo":1360,"text":1364,"client":1362,"service":65,"headline":1365,"industry":1366,"component":1192,"kpi_label":1367,"kpi_value":1368,"reading_time":1229},"849c59ca-28e6-42dc-8b8d-1623a0535718",{"id":1358,"url":30,"linktype":31,"fieldtype":32,"cached_url":1359},"0d6607f2-7b17-4248-877e-fab97adadbbd","de/case-studies/case-study-aldi-sued-personalisierung",{"id":1361,"alt":1362,"filename":1363,"fieldtype":49,"is_external_url":51},23160151,"ALDI SÜD","https://a.storyblok.com/f/328018/299x150/c54d5ba064/aldi-sued.svg","Jeder Kanal bekam eine eigene Roadmap mit priorisierten Use Cases. 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