[{"data":1,"prerenderedAt":2323},["ShallowReactive",2],{"story:de:de/experimentation/conversion-optimierungs-team":3,"icon:chevron-right":1523,"icon:play":1524,"icon:envelope":1525,"icon:linked-in":1526,"icon:x":1527,"icon:facebook":1528,"icon:cross":1529,"blog-teaser::/experimentation/conversion-optimierungs-team:1":1530},[4,901],{"story":5,"cv":720,"rels":721,"links":893},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":713,"full_slug":714,"sort_by_date":118,"position":715,"tag_list":716,"is_startpage":81,"parent_id":121,"meta_data":118,"group_id":717,"first_published_at":718,"release_id":118,"lang":124,"path":118,"alternates":719,"default_full_slug":118,"translated_slugs":118},"Settings","2025-02-26T17:11:48.854Z","2025-12-11T08:40:21.040Z","2025-12-11T08:40:21.063Z",632563359,"83ad7de7-b46f-48d7-9edc-3d89061e3d4f",{"_uid":13,"footer":14,"header":126,"component":499,"blog_read_more":500,"error_page_body":501,"error_page_head":671,"blog_author_head":687,"blog_bottom_head":701,"blog_sidebar_cta":702,"error_page_title":679,"blog_reading_time":703,"blog_bottom_buttons":704,"error_page_subtitle":685,"blog_meta_label_author":709,"blog_table_of_contents":710,"blog_meta_label_reading_time":711,"blog_meta_label_reading_minutes":712},"95ccfc97-3659-4608-8990-0248adfa1881",{"name":15,"created_at":7,"published_at":16,"updated_at":17,"id":18,"uuid":19,"content":20,"slug":116,"full_slug":117,"sort_by_date":118,"position":119,"tag_list":120,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":122,"first_published_at":123,"release_id":118,"lang":124,"path":118,"alternates":125,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Footer","2026-10-07T08:04:25.947Z","2026-10-07T08:04:25.973Z",632563360,"f91caf23-4392-4247-a497-5a33b5f8b0e2",{"cta":21,"_uid":45,"logo":46,"links":52,"component":82,"copyright":83,"logo_link":84,"legal_links":87},[22],{"_uid":23,"buttons":24,"caption":38,"component":43,"caption_position":44},"647620f2-206f-41a8-a066-1a9bcfafbedc",[25],{"_uid":26,"icon":27,"link":28,"text":34,"intent":35,"component":36,"icon_position":37},"290b992e-f2fa-47b9-805d-e59ebaab0660","chevron-right",{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},"dda7b895-91ef-4e7f-a501-501bafa8bc2b","","story","multilink","de/newsletter","Know-how ins Postfach","primary","util-button","leading",{"type":39,"content":40},"doc",[41],{"type":42},"paragraph","item-action-buttons","center","63d8b1e8-ed60-47da-be57-40b9eed794a0",{"id":47,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":48,"copyright":30,"fieldtype":49,"meta_data":50,"is_external_url":51},22764167,"https://a.storyblok.com/f/328018/236x25/9dd018f217/logo-bk.svg","asset",{},false,[53,60,66,72],{"_uid":54,"link":55,"text":58,"component":59},"31741abf-7693-4e4f-9502-d2c322e40b4f",{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},"ceb695b8-32ca-4bcc-b418-0148c2a00dc8","de/conversion-optimierung","Conversion-Optimierung","util-link",{"_uid":61,"link":62,"text":65,"type":30,"component":59},"e0155237-ab2f-4584-8cd8-2bfd210973c1",{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},"5df5215d-7c85-44aa-a463-137a895ed5f2","de/personalisierung","Personalisierung",{"_uid":67,"link":68,"text":71,"component":59},"2fc5d177-de04-4a95-b66f-83dd15c604e7",{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},"8c7b080c-9822-4a6e-ac1a-d3ac1930d644","de/kontakt","Kontakt",{"_uid":73,"link":74,"text":78,"component":59},"a84a6018-72c7-403e-a16d-9033ec862d46",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":77},"d678066e-5183-42ca-9740-53aef05840bc","de/ueber-uns/karriere",{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Karriere",61774610481128,"karriere",true,"core-footer","© 2026 konversionsKRAFT AG",{"id":85,"url":30,"linktype":31,"fieldtype":32,"cached_url":86},"f74c775f-6663-471d-8909-a2c89001a39f","de/",[88,94,100,106,112],{"_uid":89,"link":90,"text":93,"component":59},"de414811-3677-47d5-9976-0b0ffcbf33cb",{"id":91,"url":30,"linktype":31,"fieldtype":32,"cached_url":92},"ff78948e-62fc-4366-bb99-35a4e445f7b7","de/datenschutzerklaerung","Datenschutz",{"_uid":95,"link":96,"text":99,"component":59},"61a55edc-2e44-4c34-85ee-592092d40fff",{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},"db985f58-3c1f-4682-a22c-1e309a879bfc","de/allgemeine-geschaeftsbedingungen","AGB",{"_uid":101,"link":102,"text":105,"component":59},"9dd6dd9c-8099-46cb-94eb-7a2eff25cafb",{"id":103,"url":30,"linktype":31,"fieldtype":32,"cached_url":104},"8844a87b-92ca-4340-ad83-45623ec51d28","de/impressum","Impressum",{"_uid":107,"link":108,"text":111,"component":59},"1c9552b5-81f7-49e0-b7c7-7f78e48fe757",{"id":109,"url":30,"linktype":31,"fieldtype":32,"cached_url":110},"c180fc5b-1552-4f9a-8096-7522c2fc74b8","de/barrierefreiheitserklaerung","Barrierefreiheitserklärung",{"_uid":113,"link":114,"text":115,"component":59},"7c9e9042-51c1-4e2d-b44e-43b819a28273",{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},"Cookies","footer","de/_settings/footer",null,-30,[],632563353,"265f0d28-1033-4059-a49d-3cbad3c63dd2","2025-05-05T09:35:19.813Z","default",[],{"name":127,"created_at":7,"published_at":128,"updated_at":129,"id":130,"uuid":131,"content":132,"slug":492,"full_slug":493,"sort_by_date":118,"position":494,"tag_list":495,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":496,"first_published_at":497,"release_id":118,"lang":124,"path":118,"alternates":498,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Header","2026-10-07T11:10:10.189Z","2026-10-07T11:10:10.205Z",632563358,"2f01a7ab-082d-45e9-adbe-b223c4ba9feb",{"_uid":133,"link":134,"logo":137,"links":141,"buttons":487,"component":491},"5ff93704-f742-47ed-92db-e5b13f03564b",{"id":30,"url":135,"linktype":136,"fieldtype":32,"cached_url":135},"https://www.konversionskraft.de","url",{"id":138,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":139,"copyright":30,"fieldtype":49,"meta_data":140,"is_external_url":51},21395391,"https://a.storyblok.com/f/328018/300x31/362acdb1c8/kk-logo-white.svg",{},[142,190,244,293,432,443],{"_uid":143,"link":144,"links":147,"title":188,"component":189},"b2cf1eaa-6274-4de9-bf12-eec7e5df59f9",{"id":145,"url":30,"linktype":31,"fieldtype":32,"cached_url":146},"147973fb-7b43-4d6d-a404-ab2c0678fbc2","de/loesungen/",[148,153,158,164,170,176,182],{"_uid":149,"link":150,"text":58,"component":59},"3a7093f2-25df-4ed5-b335-805febe74512",{"id":151,"url":30,"linktype":31,"fieldtype":32,"cached_url":152},"c9021c39-1839-49c7-98c4-4014de8cfe28","de/loesungen/conversion-optimierung",{"_uid":154,"link":155,"text":65,"component":59},"159678a7-7dd0-460b-b9d9-8741afdc2b23",{"id":156,"url":30,"linktype":31,"fieldtype":32,"cached_url":157},"3f593847-2edc-4128-9330-e5bd0c0cdeb8","de/loesungen/personalisierung-ueberblick",{"_uid":159,"link":160,"text":163,"component":59},"4214b02c-039c-4a9c-b545-3cbce68afe82",{"id":161,"url":30,"linktype":31,"fieldtype":32,"cached_url":162},"2f790b38-6102-44bf-be14-30eb612116b7","de/loesungen/redesign-absicherung","Relaunch-/Redesign-Absicherung",{"_uid":165,"link":166,"text":169,"component":59},"328ea4fc-4b3f-47ec-b944-44bd93652d5e",{"id":167,"url":30,"linktype":31,"fieldtype":32,"cached_url":168},"556166c5-b13e-4cb7-9f29-b3ee70e89da5","de/loesungen/mehr-marketingeffizienz","Online-Marketing & Kampagnenoptimierung",{"_uid":171,"link":172,"text":175,"component":59},"836ef4eb-2dc4-419e-b607-99f8e0a55eea",{"id":173,"url":30,"linktype":31,"fieldtype":32,"cached_url":174},"f0d0c226-175e-437e-9ec3-2a774d53176b","de/loesungen/kundenbindung-loyalty","Kundenbindung & Loyalty",{"_uid":177,"link":178,"text":181,"component":59},"b4b4fb97-e791-42a6-b3a1-b1eff37e39cc",{"id":179,"url":30,"linktype":31,"fieldtype":32,"cached_url":180},"8384ac3d-99d5-450c-a366-97de897ba6c4","de/loesungen/kundenzentrierung","Kundenzentrierte Test-/Experimentierkultur",{"_uid":183,"link":184,"text":187,"component":59},"6bb72781-75bb-447e-8c30-4e3731e74c1b",{"id":185,"url":30,"linktype":31,"fieldtype":32,"cached_url":186},"3e74fa84-d5dd-4989-9b54-dc4b17d78d61","de/loesungen/product-discovery","Produktentwicklung & MVP-Begleitung","Lösungen","util-link-list",{"_uid":191,"link":192,"links":195,"title":243,"component":189},"c72751dc-01ca-4393-88d5-f98044c20dfe",{"id":193,"url":30,"linktype":31,"fieldtype":32,"cached_url":194},"3d5d20be-27f5-4633-85b0-bd2e681643a7","de/case-studies/case-study-ueberblick",[196,202,208,213,219,225,231,237],{"_uid":197,"link":198,"text":201,"component":59},"7842509a-13c2-4d57-887d-eca5e88c29c0",{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200},"432ec656-e9cb-4462-85f3-0d653d33bcd3","de/case-studies/case-study-betzold","Betzold: Personalisierung für KMU",{"_uid":203,"link":204,"text":207,"component":59},"edd83cb1-2bb0-469a-8007-d76d26c94804",{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},"b2f8d181-b222-4b79-a35a-ffc813533953","de/case-studies/case-study-freenet-ag","Freenet: CRO Team aufbauen & Inhousing",{"_uid":209,"link":210,"text":212,"component":59},"c43a5159-7404-431a-a873-696fc2415618",{"id":30,"url":211,"linktype":136,"fieldtype":32,"cached_url":211},"https://www.konversionskraft.de/innovationsmanagement/design-sprints.html","Telefonica: Innovation mit Design Sprints",{"_uid":214,"link":215,"text":218,"component":59},"79bdb63a-dd36-468f-ad57-1ff6352335ff",{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},"9da92b5c-0b48-463c-96af-f324d5951218","de/case-studies/case-study-computeruniverse","computeruniverse: Echtzeit Personalisierung",{"_uid":220,"link":221,"text":224,"component":59},"ed7cefbb-abbd-4bbe-ad78-97923943a968",{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},"bbad9c18-473e-4035-bb5a-9ec561f46a1d","de/case-studies/case-study-goertz","Görtz: Design Driven Relaunch",{"_uid":226,"link":227,"text":230,"component":59},"0025c2b0-0253-444d-89be-9bbae77b66fd",{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},"c6eccf7f-3c04-4d2e-84d7-aca24c02131a","de/case-studies/case-study-haufe","Haufe: Customer Centricity",{"_uid":232,"link":233,"text":236,"component":59},"ce573bb0-0e46-4c94-a737-bec58af9b6b3",{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},"0d6607f2-7b17-4248-877e-fab97adadbbd","de/case-studies/case-study-aldi-sued-personalisierung","ALDI Süd: Kanalübergreifende Personalisierung",{"_uid":238,"link":239,"text":242,"component":59},"155dbddf-9f79-4a6e-a17e-9c044fba1145",{"id":240,"url":30,"linktype":31,"fieldtype":32,"cached_url":241},"cb05cdff-2855-4e30-8abe-b7c60fb50e07","de/ressourcen/studien/download-grow-report","G.R.O.W. Report & Canvas - Download","Cases",{"_uid":245,"link":246,"links":249,"title":292,"component":189},"290333ca-9ef6-4c0d-8878-f5c285374311",{"id":247,"url":30,"linktype":31,"fieldtype":32,"cached_url":248},"0a47fb29-43c0-480d-8192-fdec9bed2a00","de/branchen/",[250,256,262,268,274,280,286],{"_uid":251,"link":252,"text":255,"component":59},"e03779ff-4a0c-492b-a23f-82cc41ce1b42",{"id":253,"url":30,"linktype":31,"fieldtype":32,"cached_url":254},"9db23777-e782-4660-8772-9f6b5706455e","de/branchen/banking-finance","Banking & Finance",{"_uid":257,"link":258,"text":261,"component":59},"f87e851a-7b12-4e65-8e92-329f5c9320c3",{"id":259,"url":30,"linktype":31,"fieldtype":32,"cached_url":260},"df24ecee-0472-4e18-b719-98ae5a7eaf30","de/branchen/b2b","B2B",{"_uid":263,"link":264,"text":267,"component":59},"2e8b4eaa-1fc5-445c-976f-bf38a081e21f",{"id":265,"url":30,"linktype":31,"fieldtype":32,"cached_url":266},"bdd1cf11-ef56-4696-be69-fa57208726f9","de/branchen/ngo","Non-Governmental Organisations",{"_uid":269,"link":270,"text":273,"component":59},"fbfa0f52-59fb-4fe2-9124-29860f34613f",{"id":271,"url":30,"linktype":31,"fieldtype":32,"cached_url":272},"f6d46912-5fe2-4540-9d5b-c06a31e49306","de/branchen/telekommunikation","Telekommunikation",{"_uid":275,"link":276,"text":279,"component":59},"2c8f964f-f25d-47fe-ac8f-e11f53673926",{"id":277,"url":30,"linktype":31,"fieldtype":32,"cached_url":278},"7bfaf1a9-5c8e-4a08-92ce-80b5ed12e311","de/branchen/e-commerce","E-Commerce",{"_uid":281,"link":282,"text":285,"component":59},"7657fffb-c9f6-47f7-a970-a9a623d59aca",{"id":283,"url":30,"linktype":31,"fieldtype":32,"cached_url":284},"d972d186-d012-40ec-94bf-d6f072c006bd","de/branchen/conversion-optimierung-travel","Travel & Entertainment",{"_uid":287,"link":288,"text":291,"component":59},"95e5bd1c-820a-404c-9425-fa5726f46039",{"id":289,"url":30,"linktype":31,"fieldtype":32,"cached_url":290},"adec7223-27fe-48be-895d-542dd2154619","de/branchen/d2c","D2C","Branchen",{"_uid":294,"link":295,"links":298,"title":431,"component":189},"78233a78-d66e-44e6-9bc6-f04e21981a36",{"id":296,"url":30,"linktype":31,"fieldtype":32,"cached_url":297},"2868c027-4bca-49d6-a93e-64534a555c46","de/know-how-tools",[299,303,309,315,321,325,335,341,346,356,362,368,374,380,386,392,396,401,407,413,419,425],{"_uid":300,"link":301,"text":302,"component":59},"e1000000-0000-4000-8000-000000000001",{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},"Ratgeber: Was ist Conversion-Optimierung?",{"_uid":304,"link":305,"text":308,"component":59},"e1000000-0000-4000-8000-000000000002",{"id":306,"url":30,"linktype":31,"fieldtype":32,"cached_url":307},"c3fa47db-d9f1-440c-90f1-5edb09eff03b","de/customer-journey","Ratgeber: Was ist eine Customer Journey?",{"_uid":310,"link":311,"text":314,"component":59},"e1000000-0000-4000-8000-000000000003",{"id":312,"url":30,"linktype":31,"fieldtype":32,"cached_url":313},"cda69b30-8362-4d2d-80a3-ef4b9f11178a","de/ab-testing","Ratgeber: Was ist A/B-Testing?",{"_uid":316,"link":317,"text":320,"component":59},"e1000000-0000-4000-8000-000000000004",{"id":318,"url":30,"linktype":31,"fieldtype":32,"cached_url":319},"2c10eaf4-b33d-43f0-ac03-831a2c9513f2","de/cro-agentur-finden","Ratgeber: Wie finde ich eine gute CRO-Agentur?",{"_uid":322,"link":323,"text":324,"component":59},"e1000000-0000-4000-8000-000000000005",{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},"Ratgeber: Was ist Personalisierung?",{"_uid":326,"link":327,"text":334,"component":59},"5b065a95-dc2c-4157-9cce-36a5491d748a",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":330},"f3c858d2-69c1-4782-a66c-03634b2258f6","de/weiterbildung/uebersicht-der-weiterbildungsangebote",{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Übersicht der Weiterbildungsangebote",61789049106112,"uebersicht-der-weiterbildungsangebote","Academy - E-Kurse & Schulungen",{"_uid":336,"link":337,"text":340,"component":59},"7f66786d-3901-4f91-b78b-5363f8a34cbd",{"id":338,"url":30,"linktype":31,"fieldtype":32,"cached_url":339},"cb7da046-7dd0-466b-a99d-5e01142617f1","de/ressourcen/download-bibliothek","Download Bibliothek - E-Books, Studien, Frameworks",{"_uid":342,"link":343,"text":345,"component":59},"8eb16b14-6456-4a01-8f2c-aa930c24ac5d",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":344},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Weiterbildungen im Überblick",{"_uid":347,"link":348,"text":355,"component":59},"aff38e25-0be7-4a95-8247-7875f706c31d",{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":351},"59affe36-02b5-42a7-9ef1-a2ea2e34bc71","de/webinare/",{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},"Anstehende Webinare",62483764663535,"webinare","Webinare",{"_uid":357,"link":358,"text":361,"component":59},"2ab92889-dda6-4602-89d4-48b24e7a6e97",{"id":359,"url":30,"linktype":31,"fieldtype":32,"cached_url":360},"c96790f9-bb24-4408-873a-807fa6dab582","de/tools/","Statistik Tools",{"_uid":363,"link":364,"text":367,"component":59},"6332bc11-9aaf-402f-84b6-715384d999ad",{"id":365,"url":30,"linktype":31,"fieldtype":32,"cached_url":366},"c9edb73d-2ca1-4011-bc6f-6b60489a133b","de/weiterbildung/inhouse-lehrgang-zertifizierter-conversion-manager","Inhouse Lehrgang - Conversion Manager",{"_uid":369,"link":370,"text":373,"component":59},"b4dc283b-c2a3-4b37-bd4d-ab62342a5fc5",{"id":371,"url":30,"linktype":31,"fieldtype":32,"cached_url":372},"25e060e7-a7d4-43e4-845a-2287180afe78","de/weiterbildung/inhouse-schulung-product-discovery","Inhouse Training - Product Discovery ",{"_uid":375,"link":376,"text":379,"component":59},"f10472fa-9d8b-4ab7-96f8-2dd9c93f6553",{"id":377,"url":30,"linktype":31,"fieldtype":32,"cached_url":378},"af525344-9836-4511-81a1-4fb95c0e67aa","de/produkte/behavior-pattern-model-poster","Behavior Pattern Model Poster",{"_uid":381,"link":382,"text":385,"component":59},"fb118cba-5d23-4282-8a72-c27ea9a8aec9",{"id":383,"url":30,"linktype":31,"fieldtype":32,"cached_url":384},"9c48d4d5-330b-4b96-af5e-68a9cda735d4","de/produkte/behavior-patterns-kartenset","Behavior Pattern Kartenset",{"_uid":387,"link":388,"text":391,"component":59},"90aba8f9-395b-4f38-abad-71f05bc0449f",{"id":389,"url":30,"linktype":31,"fieldtype":32,"cached_url":390},"5dab273c-49bb-4f64-a3cd-de96f0d7b39f","de/growth-ambassador-community","Growth Ambassador Community",{"_uid":393,"link":394,"text":395,"component":59},"99cf735d-f680-4c48-9074-636c4830d35a",{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},"News & Know-how in dein Postfach",{"_uid":397,"link":398,"text":400,"component":59},"f5697cde-7f34-4274-9572-e5ec3e7457bd",{"id":30,"url":399,"linktype":136,"fieldtype":32,"cached_url":399},"https://www.growthmindedsuperheroes.com/","GMS - growth minded SUPERHEROES",{"_uid":402,"link":403,"text":406,"component":59},"00f49f9b-f75c-4775-a61f-41fd61a92ed3",{"id":404,"url":30,"linktype":31,"fieldtype":32,"cached_url":405},"1d084a65-02b3-4ee1-be0d-9806be223ab2","de/ressourcen/e-books/statistik-e-book-und-basic-wissen-fuer-a-b-testing","Download: Statistik E-Book Bundle",{"_uid":408,"link":409,"text":412,"component":59},"e0422140-94e7-4dd8-87f7-a0f752dd712d",{"id":410,"url":30,"linktype":31,"fieldtype":32,"cached_url":411},"c8996f10-09f1-4543-874b-158275456f9b","de/ressourcen/e-books/personalisierung-mit-dem-4-stufen-modell","Download: E-Book Personalisierung",{"_uid":414,"link":415,"text":418,"component":59},"de7271fe-965f-418b-8d42-31b78f962e1d",{"id":416,"url":30,"linktype":31,"fieldtype":32,"cached_url":417},"58333d89-01c3-4cac-863e-e7cbc02a08bc","de/ressourcen/frameworks/wdw-hypothesen-framework","Download: WDW Hypothesen Framework",{"_uid":420,"link":421,"text":424,"component":59},"be031ed2-c7f7-4c8b-8f58-6f87074f4dc0",{"id":422,"url":30,"linktype":31,"fieldtype":32,"cached_url":423},"3aa8f349-0361-45a7-a391-066df5c9e7ff","de/ressourcen/frameworks/roi-ab-testing-business-case-paket","Download: A/B Testing ROI Business Case Paket",{"_uid":426,"link":427,"text":430,"type":30,"component":59},"8d464b9b-86fe-4c09-b5ad-15f1746ab4a8",{"id":428,"url":30,"linktype":31,"fieldtype":32,"cached_url":429},"4e8a7b56-0857-4af1-9068-edc69349fb30","de/ressourcen/frameworks/hook-model-canvas","Framework: Hook Model Canvas","Know-how & Tools",{"_uid":433,"link":434,"links":441,"title":442,"component":189},"3a303c5d-3ef4-482e-b31d-02856c821947",{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":437},"1e20ab74-88ab-4f66-b3a1-019d85e2ef84","de/blog/",{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},"Overview",103884675285507,"blog",[],"Blog",{"_uid":444,"link":445,"links":448,"title":486,"component":189},"5e1fb531-7f55-4c8e-8b25-32fa43e7af94",{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},"d7112b89-d5ce-41d8-a369-293c8b86e98d","de/ueber-uns/wer-wir-sind",[449,453,463,469,474,480],{"_uid":450,"link":451,"text":452,"component":59},"95511c3e-0c54-4f6e-83bc-143e5ac943f2",{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},"Team: Wer wir sind",{"_uid":454,"link":455,"text":462,"component":59},"10e03a1d-860a-4a64-8997-f352cab5291c",{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":458},"c20fc377-1157-4539-97d2-0ded113d1a69","de/ueber-uns/was-wir-tun",{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},"Was wir tun",62047816851482,"was-wir-tun","Methoden: Was wir tun",{"_uid":464,"link":465,"text":468,"component":59},"cc8765bf-7f12-478b-81a7-29f508fc805a",{"id":466,"url":30,"linktype":31,"fieldtype":32,"cached_url":467},"b190ded2-7e87-4b67-83c9-8ad6625d5480","de/ueber-uns/unsere-kunden","Kunden: Für wen arbeiten wir",{"_uid":470,"link":471,"text":473,"component":59},"47e8279b-16f2-4f6b-8cd3-bd9407369bba",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":472},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Karriere & Jobs",{"_uid":475,"link":476,"text":479,"component":59},"85eb0d40-5379-4f62-a6a8-6cbbbcf27dd9",{"id":477,"url":30,"linktype":31,"fieldtype":32,"cached_url":478},"e5cc2d5c-06b8-4487-941c-0e463c3e4f0b","de/ueber-uns/team-first","Unsere Kultur: Team first",{"_uid":481,"link":482,"text":485,"component":59},"e8111c32-8191-4211-b40d-073b5afdf12f",{"id":483,"url":30,"linktype":31,"fieldtype":32,"cached_url":484},"31befb84-87a7-4c51-9028-092a1a69f015","de/grow-model","G.R.O.W. Model - Reifegrad Assessment","Über uns",[488],{"_uid":489,"icon":30,"link":490,"text":71,"intent":35,"component":36,"icon_position":37},"1b18d9f0-85af-48f2-a038-6a823d74dbff",{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},"core-header","header","de/_settings/header",0,[],"c1fc9f92-e520-41db-8395-ac2606e318d5","2025-05-05T09:35:20.471Z",[],"singleton-settings","Mehr lesen",[502],{"_uid":503,"head":504,"cards":519,"theme":124,"alignment":44,"component":667,"cards_per_row":668,"icon_position":669,"action_buttons":670,"bordered_cards":81},"3aaa4f32-19e8-41b0-aa02-03b4360405e7",[505],{"_uid":506,"kicker":30,"headline":507,"component":514,"subheadline":515,"show_top_line":81,"action_buttons":518},"67897cc1-c782-48fd-b6a9-3f48dfa972c1",{"type":39,"content":508},[509],{"type":42,"content":510},[511],{"text":512,"type":513},"Danach suchten andere Besucher","text","item-head",{"type":39,"content":516},[517],{"type":42},[],[520,549,575,597,621,644],{"tag":30,"_uid":521,"icon":522,"text":528,"image":534,"button":536,"headline":543,"component":548},"509dd04a-ac3a-4842-b787-c99d7bbe614b",{"id":523,"alt":524,"name":30,"focus":30,"title":525,"source":30,"filename":526,"copyright":30,"fieldtype":49,"meta_data":527,"is_external_url":51},23160806,"Halbkreis mit Tachonadel im rechten Bereich","Performance","https://a.storyblok.com/f/328018/150x150/d47b48585b/performance-heller-bg.svg",{"alt":524,"title":525,"source":30,"copyright":30},{"type":39,"content":529},[530],{"type":42,"content":531},[532],{"text":533,"type":513},"Mit dem Konfidenzrechner von konversionsKRAFT hast du die Möglichkeit, die Ergebnisse deines A/B-Tests auf signifikante Unterschiede zu untersuchen.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":535},{},[537],{"_uid":538,"icon":27,"link":539,"text":546,"intent":547,"component":36,"icon_position":37},"942eaebc-4d2f-49f1-818a-64913826a082",{"id":540,"url":30,"linktype":31,"fieldtype":32,"cached_url":541,"story":542},"20da88c1-38f8-46fb-8efb-99c7e3edaf41","de/tools/konfidenzrechner",{"name":543,"id":544,"uuid":540,"slug":545,"url":541,"full_slug":541,"_stopResolving":81},"Konfidenzrechner",62131923697584,"konfidenzrechner","Zum Tool","tertiary","section-features__card",{"tag":30,"_uid":550,"icon":551,"text":557,"image":563,"button":565,"headline":572,"component":548},"f5939252-f8ef-4fa9-a412-d80045de2c3a",{"id":552,"alt":553,"name":30,"focus":30,"title":554,"source":30,"filename":555,"copyright":30,"fieldtype":49,"meta_data":556,"is_external_url":51},23160824,"Stilisierte Uhr mit weißen Zeigern auf 12 und 3 Uhr, umgeben von einem schwarzen, gegen den Uhrzeigersinn gezeichneten Pfeilkreis","Rückblick","https://a.storyblok.com/f/328018/150x150/25b4408792/uhr-rueckblick-heller-bg.svg",{"alt":553,"title":554,"source":30,"copyright":30},{"type":39,"content":558},[559],{"type":42,"content":560},[561],{"text":562,"type":513},"Der Testlaufzeitrechner hilft dir, deine Uplifts sicher nachzuweisen und eine bessere Einschätzung für den nachweisbaren Effekt vornehmen zu können.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":564},{},[566],{"_uid":567,"icon":27,"link":568,"text":546,"intent":547,"component":36,"icon_position":37},"903598b6-6a79-4e7c-a44e-7ad9b3f1b2ab",{"id":569,"url":30,"linktype":31,"fieldtype":32,"cached_url":570,"story":571},"5c12fee4-da27-4b84-9e21-125e542f2261","de/tools/testlaufzeitrechner",{"name":572,"id":573,"uuid":569,"slug":574,"url":570,"full_slug":570,"_stopResolving":81},"Testlaufzeitrechner",62134457203508,"testlaufzeitrechner",{"tag":30,"_uid":576,"icon":577,"text":583,"image":589,"button":591,"headline":355,"component":548},"3f45584f-e296-4c4c-aeb2-74fb602c25cc",{"id":578,"alt":579,"name":30,"focus":30,"title":580,"source":30,"filename":581,"copyright":30,"fieldtype":49,"meta_data":582,"is_external_url":51},23160767,"Icon mit Person einem Notebook und Smartphone","Customer Journey","https://a.storyblok.com/f/328018/150x150/ea7a1982ed/customer-journey-heller-bg.svg",{"alt":579,"title":580,"source":30,"copyright":30},{"type":39,"content":584},[585],{"type":42,"content":586},[587],{"text":588,"type":513},"Unsere Webinare richten sich an alle, die mehr wollen – mehr Uplift, mehr ROI, mehr Wachstum. Unsere Experten und Gastreferenten vermitteln in den Web-Seminaren wichtiges Optimiererwissen.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":590},{},[592],{"_uid":593,"icon":27,"link":594,"text":596,"intent":547,"component":36,"icon_position":37},"eec7fdfe-219e-4996-b99e-645675c27ea8",{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":595},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},"Zur Übersicht",{"tag":30,"_uid":598,"icon":599,"text":605,"image":612,"button":614,"headline":620,"component":548},"d70a1587-7a51-414c-aa40-fa4419ea02b7",{"id":600,"alt":601,"name":30,"focus":30,"title":602,"source":30,"filename":603,"copyright":30,"fieldtype":49,"meta_data":604,"is_external_url":51},23160771,"Symbol eines Bachelor Huts für Bildung","Bachelor Hut","https://a.storyblok.com/f/328018/150x150/35fc1a0701/diplom-bachelor-heller-bg.svg",{"alt":601,"title":602,"source":30,"copyright":30},{"type":39,"content":606},[607],{"type":42,"attrs":608,"content":609},{"textAlign":118},[610],{"text":611,"type":513},"Profitiere von der langjährigen Erfahrung unserer Consultants, Analysten, UX Designern und Konsumpsychologen und erlange neues Know-how für deinen Alltag.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":613},{},[615],{"_uid":616,"icon":27,"link":617,"text":619,"intent":547,"component":36,"icon_position":37},"c320c7a7-6ad7-4ab7-8cbd-98b5dbe6fa38",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":618},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Zur Weiterbildung","Weiterbildung",{"tag":30,"_uid":622,"icon":623,"text":629,"image":636,"button":638,"headline":459,"component":548},"cd63af88-8220-48f4-b392-1f5eabcb2d3c",{"id":624,"alt":625,"name":30,"focus":30,"title":626,"source":30,"filename":627,"copyright":30,"fieldtype":49,"meta_data":628,"is_external_url":51},23160799,"Drei Personen nebeneinander mit jeweils einem Stern darunter","Kundenbedürfnis verstehen","https://a.storyblok.com/f/328018/150x150/02138a981e/kundenbeduerfnis-verstehen-heller-bg.svg",{"alt":625,"title":626,"source":30,"copyright":30},{"type":39,"content":630},[631,635],{"type":42,"content":632},[633],{"text":634,"type":513},"Wir erschließen schnell und systematisch existierende digitale Wachstumspotenziale. Agil, kundenzentriert und datenbasiert.",{"type":42},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":637},{},[639],{"_uid":640,"icon":27,"link":641,"text":643,"intent":547,"component":36,"icon_position":37},"e7f68e81-f9b0-4fb4-810b-224498e148b2",{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":642},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},"Mehr erfahren",{"tag":30,"_uid":645,"icon":646,"text":652,"image":659,"button":661,"headline":78,"component":548},"cf571a54-a871-40ed-b3da-a8f7bc23fdf4",{"id":647,"alt":648,"name":30,"focus":30,"title":649,"source":30,"filename":650,"copyright":30,"fieldtype":49,"meta_data":651,"is_external_url":51},23160774,"Ein skizzierter Diamant der funkelt","Diamant","https://a.storyblok.com/f/328018/150x150/67d557c518/diamant-heller-bg.svg",{"alt":648,"title":649,"source":30,"copyright":30},{"type":39,"content":653},[654,658],{"type":42,"content":655},[656],{"text":657,"type":513},"Bist du bereit, deine Karriere bei uns zu starten?",{"type":42},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":660},{},[662],{"_uid":663,"icon":27,"link":664,"text":666,"intent":547,"component":36,"icon_position":37},"4b0f8e8b-cfbd-4bad-99ba-ed5635cc99ae",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":665},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Vakanzen","section-features-1","3","top",[],[672],{"_uid":673,"kicker":30,"headline":674,"component":514,"subheadline":680,"show_top_line":51,"action_buttons":686},"31cce379-ea89-4fdf-84f8-52e990bcf402",{"type":39,"content":675},[676],{"type":42,"content":677},[678],{"text":679,"type":513},"Hoppla!",{"type":39,"content":681},[682],{"type":42,"content":683},[684],{"text":685,"type":513},"Die angeforderte Seite konnte leider nicht gefunden werden.",[],[688],{"_uid":689,"type":30,"kicker":30,"headline":690,"component":514,"subheadline":697,"show_top_line":51,"action_buttons":700},"3ffbe671-41cf-400a-980c-6dbe14b6ce6f",{"type":39,"content":691},[692],{"type":42,"attrs":693,"content":694},{"textAlign":118},[695],{"text":696,"type":513},"Über den Autor",{"type":39,"content":698},[699],{"type":42},[],[],[],"min Lesezeit",[705],{"_uid":706,"icon":27,"link":707,"text":500,"intent":35,"component":36,"icon_position":37},"bb239a64-a116-4d8f-9695-ffc1a5e260a3",{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":708},{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},"Verfasst von","Inhalt","Lesedauer","Minuten","_settings","de/_settings/",-40,[],"c1ba6ded-acb9-4c7e-8404-38e942bdfab9","2025-05-05T09:35:20.134Z",[],1791547703,[722,857],{"name":127,"created_at":7,"published_at":128,"updated_at":129,"id":130,"uuid":131,"content":723,"slug":492,"full_slug":493,"sort_by_date":118,"position":494,"tag_list":855,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":496,"first_published_at":497,"release_id":118,"lang":124,"path":118,"alternates":856,"default_full_slug":118,"translated_slugs":118},{"_uid":133,"link":724,"logo":725,"links":727,"buttons":852,"component":491},{"id":30,"url":135,"linktype":136,"fieldtype":32,"cached_url":135},{"id":138,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":139,"copyright":30,"fieldtype":49,"meta_data":726,"is_external_url":51},{},[728,745,764,781,831,835],{"_uid":143,"link":729,"links":730,"title":188,"component":189},{"id":145,"url":30,"linktype":31,"fieldtype":32,"cached_url":146},[731,733,735,737,739,741,743],{"_uid":149,"link":732,"text":58,"component":59},{"id":151,"url":30,"linktype":31,"fieldtype":32,"cached_url":152},{"_uid":154,"link":734,"text":65,"component":59},{"id":156,"url":30,"linktype":31,"fieldtype":32,"cached_url":157},{"_uid":159,"link":736,"text":163,"component":59},{"id":161,"url":30,"linktype":31,"fieldtype":32,"cached_url":162},{"_uid":165,"link":738,"text":169,"component":59},{"id":167,"url":30,"linktype":31,"fieldtype":32,"cached_url":168},{"_uid":171,"link":740,"text":175,"component":59},{"id":173,"url":30,"linktype":31,"fieldtype":32,"cached_url":174},{"_uid":177,"link":742,"text":181,"component":59},{"id":179,"url":30,"linktype":31,"fieldtype":32,"cached_url":180},{"_uid":183,"link":744,"text":187,"component":59},{"id":185,"url":30,"linktype":31,"fieldtype":32,"cached_url":186},{"_uid":191,"link":746,"links":747,"title":243,"component":189},{"id":193,"url":30,"linktype":31,"fieldtype":32,"cached_url":194},[748,750,752,754,756,758,760,762],{"_uid":197,"link":749,"text":201,"component":59},{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200},{"_uid":203,"link":751,"text":207,"component":59},{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},{"_uid":209,"link":753,"text":212,"component":59},{"id":30,"url":211,"linktype":136,"fieldtype":32,"cached_url":211},{"_uid":214,"link":755,"text":218,"component":59},{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},{"_uid":220,"link":757,"text":224,"component":59},{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},{"_uid":226,"link":759,"text":230,"component":59},{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},{"_uid":232,"link":761,"text":236,"component":59},{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},{"_uid":238,"link":763,"text":242,"component":59},{"id":240,"url":30,"linktype":31,"fieldtype":32,"cached_url":241},{"_uid":245,"link":765,"links":766,"title":292,"component":189},{"id":247,"url":30,"linktype":31,"fieldtype":32,"cached_url":248},[767,769,771,773,775,777,779],{"_uid":251,"link":768,"text":255,"component":59},{"id":253,"url":30,"linktype":31,"fieldtype":32,"cached_url":254},{"_uid":257,"link":770,"text":261,"component":59},{"id":259,"url":30,"linktype":31,"fieldtype":32,"cached_url":260},{"_uid":263,"link":772,"text":267,"component":59},{"id":265,"url":30,"linktype":31,"fieldtype":32,"cached_url":266},{"_uid":269,"link":774,"text":273,"component":59},{"id":271,"url":30,"linktype":31,"fieldtype":32,"cached_url":272},{"_uid":275,"link":776,"text":279,"component":59},{"id":277,"url":30,"linktype":31,"fieldtype":32,"cached_url":278},{"_uid":281,"link":778,"text":285,"component":59},{"id":283,"url":30,"linktype":31,"fieldtype":32,"cached_url":284},{"_uid":287,"link":780,"text":291,"component":59},{"id":289,"url":30,"linktype":31,"fieldtype":32,"cached_url":290},{"_uid":294,"link":782,"links":783,"title":431,"component":189},{"id":296,"url":30,"linktype":31,"fieldtype":32,"cached_url":297},[784,786,788,790,792,794,797,799,802,805,807,809,811,813,815,817,819,821,823,825,827,829],{"_uid":300,"link":785,"text":302,"component":59},{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},{"_uid":304,"link":787,"text":308,"component":59},{"id":306,"url":30,"linktype":31,"fieldtype":32,"cached_url":307},{"_uid":310,"link":789,"text":314,"component":59},{"id":312,"url":30,"linktype":31,"fieldtype":32,"cached_url":313},{"_uid":316,"link":791,"text":320,"component":59},{"id":318,"url":30,"linktype":31,"fieldtype":32,"cached_url":319},{"_uid":322,"link":793,"text":324,"component":59},{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},{"_uid":326,"link":795,"text":334,"component":59},{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":796},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},{"_uid":336,"link":798,"text":340,"component":59},{"id":338,"url":30,"linktype":31,"fieldtype":32,"cached_url":339},{"_uid":342,"link":800,"text":345,"component":59},{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":801},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},{"_uid":347,"link":803,"text":355,"component":59},{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":804},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},{"_uid":357,"link":806,"text":361,"component":59},{"id":359,"url":30,"linktype":31,"fieldtype":32,"cached_url":360},{"_uid":363,"link":808,"text":367,"component":59},{"id":365,"url":30,"linktype":31,"fieldtype":32,"cached_url":366},{"_uid":369,"link":810,"text":373,"component":59},{"id":371,"url":30,"linktype":31,"fieldtype":32,"cached_url":372},{"_uid":375,"link":812,"text":379,"component":59},{"id":377,"url":30,"linktype":31,"fieldtype":32,"cached_url":378},{"_uid":381,"link":814,"text":385,"component":59},{"id":383,"url":30,"linktype":31,"fieldtype":32,"cached_url":384},{"_uid":387,"link":816,"text":391,"component":59},{"id":389,"url":30,"linktype":31,"fieldtype":32,"cached_url":390},{"_uid":393,"link":818,"text":395,"component":59},{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},{"_uid":397,"link":820,"text":400,"component":59},{"id":30,"url":399,"linktype":136,"fieldtype":32,"cached_url":399},{"_uid":402,"link":822,"text":406,"component":59},{"id":404,"url":30,"linktype":31,"fieldtype":32,"cached_url":405},{"_uid":408,"link":824,"text":412,"component":59},{"id":410,"url":30,"linktype":31,"fieldtype":32,"cached_url":411},{"_uid":414,"link":826,"text":418,"component":59},{"id":416,"url":30,"linktype":31,"fieldtype":32,"cached_url":417},{"_uid":420,"link":828,"text":424,"component":59},{"id":422,"url":30,"linktype":31,"fieldtype":32,"cached_url":423},{"_uid":426,"link":830,"text":430,"type":30,"component":59},{"id":428,"url":30,"linktype":31,"fieldtype":32,"cached_url":429},{"_uid":433,"link":832,"links":834,"title":442,"component":189},{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":833},{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},[],{"_uid":444,"link":836,"links":837,"title":486,"component":189},{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},[838,840,843,845,848,850],{"_uid":450,"link":839,"text":452,"component":59},{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},{"_uid":454,"link":841,"text":462,"component":59},{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":842},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},{"_uid":464,"link":844,"text":468,"component":59},{"id":466,"url":30,"linktype":31,"fieldtype":32,"cached_url":467},{"_uid":470,"link":846,"text":473,"component":59},{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":847},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},{"_uid":475,"link":849,"text":479,"component":59},{"id":477,"url":30,"linktype":31,"fieldtype":32,"cached_url":478},{"_uid":481,"link":851,"text":485,"component":59},{"id":483,"url":30,"linktype":31,"fieldtype":32,"cached_url":484},[853],{"_uid":489,"icon":30,"link":854,"text":71,"intent":35,"component":36,"icon_position":37},{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},[],[],{"name":15,"created_at":7,"published_at":16,"updated_at":17,"id":18,"uuid":19,"content":858,"slug":116,"full_slug":117,"sort_by_date":118,"position":119,"tag_list":891,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":122,"first_published_at":123,"release_id":118,"lang":124,"path":118,"alternates":892,"default_full_slug":118,"translated_slugs":118},{"cta":859,"_uid":45,"logo":867,"links":869,"component":82,"copyright":83,"logo_link":879,"legal_links":880},[860],{"_uid":23,"buttons":861,"caption":864,"component":43,"caption_position":44},[862],{"_uid":26,"icon":27,"link":863,"text":34,"intent":35,"component":36,"icon_position":37},{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},{"type":39,"content":865},[866],{"type":42},{"id":47,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":48,"copyright":30,"fieldtype":49,"meta_data":868,"is_external_url":51},{},[870,872,874,876],{"_uid":54,"link":871,"text":58,"component":59},{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},{"_uid":61,"link":873,"text":65,"type":30,"component":59},{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},{"_uid":67,"link":875,"text":71,"component":59},{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},{"_uid":73,"link":877,"text":78,"component":59},{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":878},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},{"id":85,"url":30,"linktype":31,"fieldtype":32,"cached_url":86},[881,883,885,887,889],{"_uid":89,"link":882,"text":93,"component":59},{"id":91,"url":30,"linktype":31,"fieldtype":32,"cached_url":92},{"_uid":95,"link":884,"text":99,"component":59},{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},{"_uid":101,"link":886,"text":105,"component":59},{"id":103,"url":30,"linktype":31,"fieldtype":32,"cached_url":104},{"_uid":107,"link":888,"text":111,"component":59},{"id":109,"url":30,"linktype":31,"fieldtype":32,"cached_url":110},{"_uid":113,"link":890,"text":115,"component":59},{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},[],[],[894,895,896,897,898,899,900],{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436},{"name":543,"id":544,"uuid":540,"slug":545,"url":541,"full_slug":541},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350},{"name":572,"id":573,"uuid":569,"slug":574,"url":570,"full_slug":570},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329},{"story":902,"cv":720,"rels":1495,"links":1520},{"name":903,"created_at":904,"published_at":905,"updated_at":906,"id":907,"uuid":908,"content":909,"slug":1483,"full_slug":1484,"sort_by_date":118,"position":1489,"tag_list":1490,"is_startpage":51,"parent_id":1491,"meta_data":118,"group_id":1492,"first_published_at":1493,"release_id":118,"lang":124,"path":118,"alternates":1494,"default_full_slug":118,"translated_slugs":118},"Conversion Whiteboard 8: Das perfekte Conversion-Optimierungs-Team","2025-10-15T16:17:23.279Z","2026-10-04T09:55:58.981Z","2026-10-04T09:56:01.576Z",101807895699373,"8f1d16a9-6453-4d24-8e2c-7fb9084b9c03",{"seo":910,"_uid":914,"body":915,"text":913,"image":1389,"footer":30,"header":30,"authors":1392,"category":1430,"headline":903,"component":1431,"categories":1432,"bottom_head":1463,"breadcrumbs":1464,"seo_noindex":51,"sidebar_cta":1485,"reading_time":1486,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":1487,"additional_slot":1488,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81},{"title":911,"plugin":912,"og_image":30,"og_title":911,"description":913,"twitter_image":30,"twitter_title":911,"og_description":913,"twitter_description":913},"Das perfekte Conversion Optimierungs-Team (Conversion Whiteboard #8)","seo_metatags","Das perfekte Conversion Optimierungs-Team. Mit Conversion Whiteboard und gratis Kartenset \"Das perfekte CRO-Team\" zum Download!","7c5970e0-99e4-486b-b73e-4c918c93077d",[916,931,942],{"_uid":917,"text":918,"component":930},"53dee7e1-8224-4ff4-9ea1-35ac38f0260f",{"type":39,"content":919},[920,925],{"type":42,"attrs":921,"content":922},{"textAlign":118},[923],{"text":924,"type":513},"Liebe Freunde der gepflegten Konversion,",{"type":42,"attrs":926,"content":927},{"textAlign":118},[928],{"text":929,"type":513},"im Conversion Whiteboard 8 zeigen wir Euch das Geheimrezept erfolgreicher Conversion-Optimierungs-Teams. Wenn Eure Optimierungsmaßnahmen nicht so recht fruchten, könnte es daran liegen, dass ein Puzzleteil in Eurem CRO-Team fehlt. Habt Ihr alles abgedeckt?","richtext-text",{"_uid":932,"caption":933,"component":936,"video_embed":937,"video_upload":938,"overlay_image":940},"a2490080-d005-4415-b604-5ce1f59b3833",{"type":39,"content":934},[935],{"type":42},"richtext-video","https://www.youtube.com/embed/movweSEF4TE",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":939},{},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":941},{},{"_uid":943,"text":944,"component":930},"d7191eee-fb85-4e19-beb6-9ee69c56bdd4",{"type":39,"content":945},[946,951,956,964,971,985,990,996,1008,1013,1027,1032,1037,1042,1054,1056,1061,1066,1078,1083,1088,1093,1105,1106,1114,1119,1131,1136,1141,1146,1151,1163,1164,1171,1176,1188,1193,1198,1203,1215,1216,1223,1228,1240,1245,1250,1265,1266,1273,1278,1290,1295,1300,1305,1317,1318,1325,1330,1342,1347,1352,1364,1365,1370,1384],{"type":42,"attrs":947,"content":948},{"textAlign":118},[949],{"text":950,"type":513},"In nur knapp 4 Minuten enthüllen wir im Conversion Whiteboard Nummer 8 das Geheimnis erfolgreicher Optimierungsteams. Wie Ihr seht, kann der wahre Erfolg erst einkehren, wenn das Team interdisziplinär aufgestellt ist und die 3 Bereiche PSYCHOLOGIE, TECHNOLOGIE und DATA abgedeckt werden.",{"type":42,"attrs":952,"content":953},{"textAlign":118},[954],{"text":955,"type":513},"Doch was macht ein perfektes CRO-Team genau aus und welche Akteure braucht es? Vielleicht befindet Ihr Euch ja gerade im Recruiting-Prozess und möchtet wissen, welche Anforderungen Ihr an die neuen Teammitglieder stellen solltet? Hier erfahrt Ihr es!",{"type":42,"attrs":957,"content":958},{"textAlign":118},[959],{"text":960,"type":513,"marks":961},"Übrigens: Das gesamte Karten-Set mit allen Mitgliedern des perfekten CRO-Teams zum Download und Ausdrucken gibt es am Ende dieses Artikels!",[962],{"type":963},"italic",{"type":965,"attrs":966,"content":968},"heading",{"level":967,"textAlign":118},2,[969],{"text":970,"type":513},"Das perfekte Conversion-Optimierungs-Team",{"type":42,"attrs":972,"content":973},{"textAlign":118},[974],{"type":975,"attrs":976,"marks":980},"image",{"id":118,"alt":977,"src":978,"title":118,"source":30,"copyright":30,"meta_data":979},"das-perfekte-cro-team","https://storage.googleapis.com/kk-website-assets/pNZGdro9_Das-perfekte-CRO-Team-610x242.png",{"alt":977,"title":118,"source":30,"copyright":30},[981],{"type":982,"attrs":983},"link",{"href":984,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/Das-perfekte-CRO-Team.png",{"type":42,"attrs":986,"content":987},{"textAlign":118},[988],{"text":989,"type":513},"Interaktion und Kommunikation sind im CRO-Team das A und O. Das perfekte CRO-Team ist interdisziplinär aufgestellt und hat die Rollen klar verteilt. Jeder ist Experte auf seinem Gebiet und arbeitet hocheffizient. Alle zusammen verfolgen ein Ziel: erfolgreiche Tests mit signifikantem Uplift! Dieses Ziel erreichen sie durch ein Gleichgewicht aus quantitativer und qualitativer Analyse sowie systematische Learnings.",{"type":965,"attrs":991,"content":993},{"level":992,"textAlign":118},3,[994],{"text":995,"type":513},"Das perfekte Conversion-Optimierungs-Team besteht mindestens aus diesen 7 Akteuren:",{"type":42,"attrs":997,"content":998},{"textAlign":118},[999],{"type":975,"attrs":1000,"marks":1004},{"id":118,"alt":1001,"src":1002,"title":118,"source":30,"copyright":30,"meta_data":1003},"checkliste-cro-team","https://storage.googleapis.com/kk-website-assets/VBiO6Wn3_Checkliste-CRO-Team-1-610x139.png",{"alt":1001,"title":118,"source":30,"copyright":30},[1005],{"type":982,"attrs":1006},{"href":1007,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/Checkliste-CRO-Team-1.png",{"type":965,"attrs":1009,"content":1010},{"level":967,"textAlign":118},[1011],{"text":1012,"type":513},"# 1 Conversion Manager (m/w)",{"type":965,"attrs":1014,"content":1015},{"level":992,"textAlign":118},[1016,1018],{"text":1017,"type":513},"Die Schaltzentrale des CRO-Teams",{"type":975,"attrs":1019,"marks":1023},{"id":118,"alt":1020,"src":1021,"title":118,"source":30,"copyright":30,"meta_data":1022},"cro-team-conversion-manager","https://storage.googleapis.com/kk-website-assets/JDd6xtiZ_CRO-Team-Conversion-Manager-3-610x289.png",{"alt":1020,"title":118,"source":30,"copyright":30},[1024],{"type":982,"attrs":1025},{"href":1026,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/CRO-Team-Conversion-Manager-3.png",{"type":42,"attrs":1028,"content":1029},{"textAlign":118},[1030],{"text":1031,"type":513},"Der Conversion Manager (m/w) ist die Schaltzentrale des gesamten CRO-Teams. Für die Leitung seines Teams und das Reporting an das C-Level sind ausgeprägte Kommunikations-Skills ein Must-have.",{"type":42,"attrs":1033,"content":1034},{"textAlign":118},[1035],{"text":1036,"type":513},"Der Conversion Manager verfügt über einen umfassenden Überblick über alle bisheriger Tests und versteht es, erfolgreiche Konzepte zu entwickeln. Er kann zielführende Ideen identifizieren und verliert den Fokus seiner Ziele niemals aus den Augen.",{"type":42,"attrs":1038,"content":1039},{"textAlign":118},[1040],{"text":1041,"type":513},"Seine Erfahrung und die stetige Kontrolle des Projektfortschritts ermöglichen es ihm, den Zeit- und Kostenplan exakt einzuhalten und sein Team ans Ziel zu führen.",{"type":42,"attrs":1043,"content":1044},{"textAlign":118},[1045],{"type":975,"attrs":1046,"marks":1050},{"id":118,"alt":1047,"src":1048,"title":118,"source":30,"copyright":30,"meta_data":1049},"skills-conversion-manager","https://storage.googleapis.com/kk-website-assets/rqGhcQt__Skills-Conversion-Manager-610x210.png",{"alt":1047,"title":118,"source":30,"copyright":30},[1051],{"type":982,"attrs":1052},{"href":1053,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/Skills-Conversion-Manager.png",{"type":1055},"horizontal_rule",{"type":965,"attrs":1057,"content":1058},{"level":967,"textAlign":118},[1059],{"text":1060,"type":513},"# 2 User Researcher (m/w)",{"type":965,"attrs":1062,"content":1063},{"level":992,"textAlign":118},[1064],{"text":1065,"type":513},"Meister der qualitativen Analyse",{"type":965,"attrs":1067,"content":1068},{"level":992,"textAlign":118},[1069],{"type":975,"attrs":1070,"marks":1074},{"id":118,"alt":1071,"src":1072,"title":118,"source":30,"copyright":30,"meta_data":1073},"cro-team-user-researcher","https://storage.googleapis.com/kk-website-assets/YNELY2q1_CRO-Team-User-Researcher-610x289.png",{"alt":1071,"title":118,"source":30,"copyright":30},[1075],{"type":982,"attrs":1076},{"href":1077,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/CRO-Team-User-Researcher.png",{"type":42,"attrs":1079,"content":1080},{"textAlign":118},[1081],{"text":1082,"type":513},"Der User Researcher (m/w) versteht es wie kein Zweiter, sich in die Zielgruppe hineinzudenken. Idealerweise verfügt er über einen ausgeprägten psychologischen Background.",{"type":42,"attrs":1084,"content":1085},{"textAlign":118},[1086],{"text":1087,"type":513},"Dank seiner analytischen Fähigkeiten kann er Schwachstellen und conversion-relevante Potentiale gezielt identifizieren.",{"type":42,"attrs":1089,"content":1090},{"textAlign":118},[1091],{"text":1092,"type":513},"Dieses Gesamtpaket an Skills ermöglicht es dem User Researcher, die Zielgruppe und das Nutzerverhalten qualitativ zu analysieren und auf dieser Basis erfolgreiche Hypothesen zu generieren.",{"type":42,"attrs":1094,"content":1095},{"textAlign":118},[1096],{"type":975,"attrs":1097,"marks":1101},{"id":118,"alt":1098,"src":1099,"title":118,"source":30,"copyright":30,"meta_data":1100},"skills-user-researcher","https://storage.googleapis.com/kk-website-assets/-mcIeNHt_Skills-User-Researcher-610x187.png",{"alt":1098,"title":118,"source":30,"copyright":30},[1102],{"type":982,"attrs":1103},{"href":1104,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/Skills-User-Researcher.png",{"type":1055},{"type":965,"attrs":1107,"content":1108},{"level":967,"textAlign":118},[1109],{"text":1110,"type":513,"marks":1111},"# 3 Data Scientist (m/w)",[1112],{"type":1113},"bold",{"type":965,"attrs":1115,"content":1116},{"level":992,"textAlign":118},[1117],{"text":1118,"type":513},"Der Big Data-Meister",{"type":42,"attrs":1120,"content":1121},{"textAlign":118},[1122],{"type":975,"attrs":1123,"marks":1127},{"id":118,"alt":1124,"src":1125,"title":118,"source":30,"copyright":30,"meta_data":1126},"cro-team-data-scientist","https://storage.googleapis.com/kk-website-assets/nuIkH6xS_CRO-Team-Data-Scientist-610x291.png",{"alt":1124,"title":118,"source":30,"copyright":30},[1128],{"type":982,"attrs":1129},{"href":1130,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/CRO-Team-Data-Scientist.png",{"type":42,"attrs":1132,"content":1133},{"textAlign":118},[1134],{"text":1135,"type":513},"Der Data Scientist (m/w) schreckt nicht vor aufwendigen Analysen und enormen Mengen an Rohdaten zurück. Im Big Data Dschungel findet er durch gezielte Analysen wertvolle Zusammenhänge und Insights.",{"type":42,"attrs":1137,"content":1138},{"textAlign":118},[1139],{"text":1140,"type":513},"Er kann Fragestellungen konkret definieren und weiß, welche Daten und KPIs er betrachten muss. Die Interpretation von Daten ist für ihn ein Kinderspiel – genau, wie das Ableiten von Hypothesen und Learnings.",{"type":42,"attrs":1142,"content":1143},{"textAlign":118},[1144],{"text":1145,"type":513},"Ein sicherer Umgang mit Tools, Programmiersprachen und komplexen ökonometrischen Modellen und Methoden versteht sich von selbst. Nur valide Daten und Ergebnisse sind für ihn zufriedenstellend – deshalb ist er überaus kritisch.",{"type":42,"attrs":1147,"content":1148},{"textAlign":118},[1149],{"text":1150,"type":513},"Er ist sich bewusst, dass nicht das ganze CRO-Team aus „Data Nerds“ besteht. Er versteht es, Daten zum Sprechen zu bringen und somit Ergebnisse verständlich an den Conversion Manager zu reporten.",{"type":42,"attrs":1152,"content":1153},{"textAlign":118},[1154],{"type":975,"attrs":1155,"marks":1159},{"id":118,"alt":1156,"src":1157,"title":118,"source":30,"copyright":30,"meta_data":1158},"skills-data-scientist","https://storage.googleapis.com/kk-website-assets/G4cX3yhb_Skills-Data-Scientist-610x203.png",{"alt":1156,"title":118,"source":30,"copyright":30},[1160],{"type":982,"attrs":1161},{"href":1162,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/Skills-Data-Scientist.png",{"type":1055},{"type":965,"attrs":1165,"content":1166},{"level":967,"textAlign":118},[1167],{"text":1168,"type":513,"marks":1169},"# 4 Conversion Architect (m/w)",[1170],{"type":1113},{"type":965,"attrs":1172,"content":1173},{"level":992,"textAlign":118},[1174],{"text":1175,"type":513},"Konzepte, die Verhalten ändern",{"type":42,"attrs":1177,"content":1178},{"textAlign":118},[1179],{"type":975,"attrs":1180,"marks":1184},{"id":118,"alt":1181,"src":1182,"title":118,"source":30,"copyright":30,"meta_data":1183},"cro-team-conversion-architect","https://storage.googleapis.com/kk-website-assets/doNVW8Nv_CRO-Team-Conversion-Architect-610x292.png",{"alt":1181,"title":118,"source":30,"copyright":30},[1185],{"type":982,"attrs":1186},{"href":1187,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/CRO-Team-Conversion-Architect.png",{"type":42,"attrs":1189,"content":1190},{"textAlign":118},[1191],{"text":1192,"type":513},"Der Conversion Architect (m/w) ist für die Erstellung des Optimierungskonzeptes zuständig. Grobkonzepte macht er mit Links, weil er Methoden wie Wireframing und Prototyping im Schlaf beherrscht. Zusammen mit dem User Researcher leitet er Hypothesen aus Schwachstellen ab.",{"type":42,"attrs":1194,"content":1195},{"textAlign":118},[1196],{"text":1197,"type":513},"Dank seines psychologischen Backgrounds erkennt er die relevanten psychologischen Prinzipien und weiß, welche Ideen erfolgversprechend sind. Seine Erfahrung ermöglicht es ihm, bereits in der Konzeptphase aufzeigen, wie die Maßnahmen das Kundenverhalten beeinflussen werden. Er kennt die psychologischen Prinzipien der Verhaltensänderung und kann für jedes Konzept aus dem Baukasten die richtigen Trigger heraussuchen.",{"type":42,"attrs":1199,"content":1200},{"textAlign":118},[1201],{"text":1202,"type":513},"Er selbst verfügt über ausgeprägte Copywriting-Skills. So fällt es ihm leicht, ein auf die Zielgruppe abgestimmtes Content-Konzept zu entwerfen und das richtige Wording für den Content und die Call-to-Actions zu finden. Er versteht es, das fertige Konzept so an den Designer zu kommunizieren, dass die Umsetzung dem Bild in seinem Kopf entspricht.",{"type":42,"attrs":1204,"content":1205},{"textAlign":118},[1206],{"type":975,"attrs":1207,"marks":1211},{"id":118,"alt":1208,"src":1209,"title":118,"source":30,"copyright":30,"meta_data":1210},"skills-conversion-architect","https://storage.googleapis.com/kk-website-assets/X3P6t0U__Skills-Conversion-Architect-610x214.png",{"alt":1208,"title":118,"source":30,"copyright":30},[1212],{"type":982,"attrs":1213},{"href":1214,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/Skills-Conversion-Architect.png",{"type":1055},{"type":965,"attrs":1217,"content":1218},{"level":967,"textAlign":118},[1219],{"text":1220,"type":513,"marks":1221},"# 5 Conversion Designer (m/w)",[1222],{"type":1113},{"type":965,"attrs":1224,"content":1225},{"level":992,"textAlign":118},[1226],{"text":1227,"type":513},"Emotionalisierung von Kaufprozessen",{"type":42,"attrs":1229,"content":1230},{"textAlign":118},[1231],{"type":975,"attrs":1232,"marks":1236},{"id":118,"alt":1233,"src":1234,"title":118,"source":30,"copyright":30,"meta_data":1235},"cro-team-conversion-designer","https://storage.googleapis.com/kk-website-assets/a2fUqEEb_CRO-Team-Conversion-Designer-610x291.png",{"alt":1233,"title":118,"source":30,"copyright":30},[1237],{"type":982,"attrs":1238},{"href":1239,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/CRO-Team-Conversion-Designer.png",{"type":42,"attrs":1241,"content":1242},{"textAlign":118},[1243],{"text":1244,"type":513},"Der Conversion Designer (m/w) kann die Gedanken des Conversion Architect lesen und so ein perfektes Designkonzept entwickeln.",{"type":42,"attrs":1246,"content":1247},{"textAlign":118},[1248],{"text":1249,"type":513},"Er ist in der Lage, das Design haargenau auf die Hypothese und die Zielgruppe (Personas und Limbic® Types) abzustimmen, denn er kennt die psychologische Wirkung jeder einzelnen Farbe im Detail.",{"type":42,"attrs":1251,"content":1252},{"textAlign":118},[1253,1255],{"text":1254,"type":513},"Für den Conversion Designer sind „Emotionales Conversion Design“ und „Persuasive Design Elemente“ keine Fremdworte. Er weiß genau, wie er durch Designelemente den Fokus des Nutzers gezielt auf bestimmte Stellen der Webseite lenkt. ",{"type":975,"attrs":1256,"marks":1260},{"id":118,"alt":1257,"src":1258,"title":118,"source":30,"copyright":30,"meta_data":1259},"skills-conversion-designer","https://storage.googleapis.com/kk-website-assets/H_it0Igq_Skills-Conversion-Designer-610x214.png",{"alt":1257,"title":118,"source":30,"copyright":30},[1261,1264],{"type":982,"attrs":1262},{"href":1263,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/Skills-Conversion-Designer.png",{"type":1113},{"type":1055},{"type":965,"attrs":1267,"content":1268},{"level":967,"textAlign":118},[1269],{"text":1270,"type":513,"marks":1271},"# 6 Conversion Engineer (m/w)",[1272],{"type":1113},{"type":965,"attrs":1274,"content":1275},{"level":992,"textAlign":118},[1276],{"text":1277,"type":513},"Frontend- und Tracking-Pro",{"type":42,"attrs":1279,"content":1280},{"textAlign":118},[1281],{"type":975,"attrs":1282,"marks":1286},{"id":118,"alt":1283,"src":1284,"title":118,"source":30,"copyright":30,"meta_data":1285},"cro-team-conversion-engineer","https://storage.googleapis.com/kk-website-assets/I70Fxoxv_CRO-Team-Conversion-Engineer-610x290.png",{"alt":1283,"title":118,"source":30,"copyright":30},[1287],{"type":982,"attrs":1288},{"href":1289,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/CRO-Team-Conversion-Engineer.png",{"type":42,"attrs":1291,"content":1292},{"textAlign":118},[1293],{"text":1294,"type":513},"Der Conversion Engineer (m/w) weiß beim Test-Setup genau, was möglich ist und was nicht. Er ist in der Lage, den Test so professionell zu gestalten, dass er unsichtbar im Hintergrund läuft und den Nutzern nicht auffällt. Flackern und andere Bugs weiß er zu vermeiden.",{"type":42,"attrs":1296,"content":1297},{"textAlign":118},[1298],{"text":1299,"type":513},"Er beherrscht sein Testingtool aus dem Effeff und versteht es, die Machbarkeit von Hypothesen in Frage zu stellen.",{"type":42,"attrs":1301,"content":1302},{"textAlign":118},[1303],{"text":1304,"type":513},"Auch das Programmieren komplexerer Setups ist für ihn kein Problem. So gewährleistet er, dass den einzelnen Kundensegmenten gezielt die entsprechenden Testvarianten ausgespielt werden.",{"type":42,"attrs":1306,"content":1307},{"textAlign":118},[1308],{"type":975,"attrs":1309,"marks":1313},{"id":118,"alt":1310,"src":1311,"title":118,"source":30,"copyright":30,"meta_data":1312},"skills-conversion-engineer","https://storage.googleapis.com/kk-website-assets/sN78AvFD_Skills-Conversion-Engineer-610x189.png",{"alt":1310,"title":118,"source":30,"copyright":30},[1314],{"type":982,"attrs":1315},{"href":1316,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/Skills-Conversion-Engineer.png",{"type":1055},{"type":965,"attrs":1319,"content":1320},{"level":967,"textAlign":118},[1321],{"text":1322,"type":513,"marks":1323},"# 7 Quality Manager (m/w)",[1324],{"type":1113},{"type":965,"attrs":1326,"content":1327},{"level":992,"textAlign":118},[1328],{"text":1329,"type":513},"Dem Fehler auf der Spur",{"type":42,"attrs":1331,"content":1332},{"textAlign":118},[1333],{"type":975,"attrs":1334,"marks":1338},{"id":118,"alt":1335,"src":1336,"title":118,"source":30,"copyright":30,"meta_data":1337},"cro-team-quality-manager","https://storage.googleapis.com/kk-website-assets/qb0wyJoF_CRO-Team-Quality-Manager-610x289.png",{"alt":1335,"title":118,"source":30,"copyright":30},[1339],{"type":982,"attrs":1340},{"href":1341,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/CRO-Team-Quality-Manager.png",{"type":42,"attrs":1343,"content":1344},{"textAlign":118},[1345],{"text":1346,"type":513},"Der Quality Manager (m/w) ist für seinen scharfen Blick bekannt. Durch seine hohe Gewissenhaftigkeit sorgt er für optimale, fehlerfreie Resultate.",{"type":42,"attrs":1348,"content":1349},{"textAlign":118},[1350],{"text":1351,"type":513},"Alle Tests prüft er auf Herz und Nieren. Dabei spielt er jedes mögliche Nutzerverhalten auf allen Devices und Browsern durch, bis auch der letzte Fehler gefunden ist.",{"type":42,"attrs":1353,"content":1354},{"textAlign":118},[1355],{"type":975,"attrs":1356,"marks":1360},{"id":118,"alt":1357,"src":1358,"title":118,"source":30,"copyright":30,"meta_data":1359},"skills-quality-manager","https://storage.googleapis.com/kk-website-assets/a806bNEC_Skills-Quality-Manager-610x177.png",{"alt":1357,"title":118,"source":30,"copyright":30},[1361],{"type":982,"attrs":1362},{"href":1363,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/wp-content/uploads/2016/09/Skills-Quality-Manager.png",{"type":1055},{"type":965,"attrs":1366,"content":1367},{"level":967,"textAlign":118},[1368],{"text":1369,"type":513},"Download: Karten-Set “Das perfekte CRO-Team”",{"type":42,"attrs":1371,"content":1372},{"textAlign":118},[1373,1375,1382],{"text":1374,"type":513},"Lade dir das gesamte Kartenset “",{"text":1376,"type":513,"marks":1377},"Das perfekte CRO-Team",[1378],{"type":982,"attrs":1379},{"href":1380,"uuid":118,"anchor":118,"target":1381,"linktype":136},"https://a.storyblok.com/f/328018/x/9d3e37ecf6/cro-team-karten-konversionskraft.pdf","_self",{"text":1383,"type":513},"” herunter.",{"type":42,"attrs":1385,"content":1386},{"textAlign":118},[1387],{"text":1388,"type":513},"Habt Ihr bereits das perfekte CRO-Team zusammen? Auf welche Weise habt Ihr Eure Mitarbeiter rekrutiert? Welche Strategien fahrt ihr für eine optimale Zusammenarbeit? Verratet es uns!",{"alt":903,"src":1390,"name":30,"focus":30,"title":118,"source":30,"filename":1390,"copyright":30,"fieldtype":49,"meta_data":1391},"//a.storyblok.com/f/328018/cf0c1e156e/conversion-optimierungs-team-html-6e2a8160-das-perfekte-cro-team-3.png",{"alt":903,"title":118,"source":30,"copyright":30},[1393],{"name":1394,"created_at":1395,"published_at":1396,"updated_at":1397,"id":1398,"uuid":1399,"content":1400,"slug":1422,"full_slug":1423,"sort_by_date":118,"position":1424,"tag_list":1425,"is_startpage":51,"parent_id":1426,"meta_data":118,"group_id":1427,"first_published_at":1428,"release_id":118,"lang":124,"path":118,"alternates":1429,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"André Morys","2025-10-10T20:05:32.617Z","2026-10-09T12:08:22.879Z","2026-10-09T12:08:22.893Z",100094495227945,"491d42eb-e892-4c21-bba7-75e8ea5c0bce",{"_uid":1401,"name":1394,"role":30,"about":1402,"email":1414,"avatar":1415,"component":1418,"social_link_x":1419,"social_link_dribbble":30,"social_link_facebook":1420,"social_link_linked_in":1421},"f7be45c7-18b3-4af2-8141-33da6207c43d",{"type":39,"content":1403},[1404,1409],{"type":42,"attrs":1405,"content":1406},{"textAlign":118},[1407],{"text":1408,"type":513},"André Morys (geb. 1974) ist Gründer und Vorstand (Vors.) von konversionsKRAFT, strategischer Partner für digitales Wachstum, der Umsetzung und Resultate verantwortet. Darüber hinaus ist André Morys Initiator und Gründer der GO Group Digital, die ein weltweites Netz von Experten für digitale Transformation bildet.",{"type":42,"attrs":1410,"content":1411},{"textAlign":118},[1412],{"text":1413,"type":513},"Zu seinen Veröffentlichungen zählen “Die digitale Wachstumsstrategie” (2018) und „Conversion Optimierung” (2011) sowie zahlreiche Fachbeiträge in einschlägigen Medien zu Online-Marketing. Er ist zusätzlich als Dozent an der Fachhochschule Würzburg tätig und hält zahlreiche Keynotes und Vorträge auf nationalen und internationalen Kongressen zu den Themen digitales Wachstum, E-Commerce und Optimierungsstrategien.","andre.morys@konversionskraft.de",{"alt":1394,"src":1416,"name":30,"focus":30,"title":1394,"source":30,"filename":1416,"copyright":30,"fieldtype":49,"meta_data":1417,"is_external_url":81},"https://storage.googleapis.com/kk-website-assets/_qfLHa7M_andre-morys.png",{"alt":1394,"title":1394,"source":30,"copyright":30},"page-author","https://twitter.com/#!/morys","https://www.facebook.com/morys","https://www.linkedin.com/in/andre-morys/","andre-morys","de/autoren/andre-morys",-150,[],677009943,"10a5349a-d02f-4016-a254-770173490c3f","2025-11-17T10:34:46.245Z",[],"a67a42fe-a179-46ee-9e11-9035d29bc529","page-blog-post",[1433,1449],{"name":1434,"created_at":1435,"published_at":1436,"updated_at":1435,"id":1437,"uuid":1430,"content":1438,"slug":1441,"full_slug":1442,"sort_by_date":118,"position":1443,"tag_list":1444,"is_startpage":51,"parent_id":1445,"meta_data":118,"group_id":1446,"first_published_at":1447,"release_id":118,"lang":124,"path":118,"alternates":1448,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Conversion Whiteboard","2025-10-15T15:39:16.206Z","2025-11-27T08:54:46.522Z",101798527844692,{"_uid":1439,"component":1440},"cac37c7c-28c6-4ce8-9058-302f06425a88","document-blog-category","conversion-whiteboard","de/_categories/conversion-whiteboard",-240,[],101158655217801,"e982ea24-8595-4225-80c1-e38162ba8ce3","2025-11-17T10:34:46.494Z",[],{"name":1450,"created_at":1451,"published_at":1452,"updated_at":1453,"id":1454,"uuid":1455,"content":1456,"slug":1458,"full_slug":1459,"sort_by_date":118,"position":119,"tag_list":1460,"is_startpage":51,"parent_id":1445,"meta_data":118,"group_id":1461,"first_published_at":1447,"release_id":118,"lang":124,"path":118,"alternates":1462,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"A/B-Testing","2025-10-13T20:20:36.242Z","2026-10-08T05:55:32.229Z","2026-10-08T05:55:32.241Z",101159879683477,"430ab7d7-8d03-4995-856e-478aa05dd33e",{"_uid":1457,"component":1440},"f510a510-df14-4dd3-b179-909017021494","experimentation","de/_categories/experimentation",[],"27b82645-0fb7-46c1-85f9-4056d28d1b36",[],[],[1465,1471,1478],{"_uid":1466,"link":1467,"text":1470,"component":59},"6aa054be-c3da-40cc-812a-3bc9025cc7e6",{"id":1468,"url":1469,"linktype":31,"fieldtype":32,"cached_url":1469},632563185,"de","Home",{"_uid":1472,"link":1473,"text":442,"component":59},"e6e32380-339d-4227-8381-f1dd71504567",{"id":1474,"url":1475,"linktype":31,"fieldtype":32,"cached_url":1475,"story":1476},"7cc26d60-883e-42a6-8af9-9c1241ebd4eb","de/blog",{"name":442,"id":1477,"uuid":1474,"slug":440,"url":1475,"full_slug":1475,"_stopResolving":81},99774720228859,{"_uid":1479,"link":1480,"text":903,"component":59},"00c2ce88-3445-4a54-a18a-57bca8893be3",{"id":908,"url":1481,"linktype":31,"fieldtype":32,"cached_url":1481,"story":1482},"de/blog/experimentation/conversion-optimierungs-team",{"name":903,"id":907,"uuid":908,"slug":1483,"url":1484,"full_slug":1484,"_stopResolving":81},"conversion-optimierungs-team","de/experimentation/conversion-optimierungs-team",[],"6",[],[],-210,[],101806310923808,"4bd94080-b868-4346-8c46-1d8e08c5f227","2016-09-20T11:00:26.000Z",[],[1496,1500,1516],{"name":1450,"created_at":1451,"published_at":1452,"updated_at":1453,"id":1454,"uuid":1455,"content":1497,"slug":1458,"full_slug":1459,"sort_by_date":118,"position":119,"tag_list":1498,"is_startpage":51,"parent_id":1445,"meta_data":118,"group_id":1461,"first_published_at":1447,"release_id":118,"lang":124,"path":118,"alternates":1499,"default_full_slug":118,"translated_slugs":118},{"_uid":1457,"component":1440},[],[],{"name":1394,"created_at":1395,"published_at":1396,"updated_at":1397,"id":1398,"uuid":1399,"content":1501,"slug":1422,"full_slug":1423,"sort_by_date":118,"position":1424,"tag_list":1514,"is_startpage":51,"parent_id":1426,"meta_data":118,"group_id":1427,"first_published_at":1428,"release_id":118,"lang":124,"path":118,"alternates":1515,"default_full_slug":118,"translated_slugs":118},{"_uid":1401,"name":1394,"role":30,"about":1502,"email":1414,"avatar":1512,"component":1418,"social_link_x":1419,"social_link_dribbble":30,"social_link_facebook":1420,"social_link_linked_in":1421},{"type":39,"content":1503},[1504,1508],{"type":42,"attrs":1505,"content":1506},{"textAlign":118},[1507],{"text":1408,"type":513},{"type":42,"attrs":1509,"content":1510},{"textAlign":118},[1511],{"text":1413,"type":513},{"alt":1394,"src":1416,"name":30,"focus":30,"title":1394,"source":30,"filename":1416,"copyright":30,"fieldtype":49,"meta_data":1513,"is_external_url":81},{"alt":1394,"title":1394,"source":30,"copyright":30},[],[],{"name":1434,"created_at":1435,"published_at":1436,"updated_at":1435,"id":1437,"uuid":1430,"content":1517,"slug":1441,"full_slug":1442,"sort_by_date":118,"position":1443,"tag_list":1518,"is_startpage":51,"parent_id":1445,"meta_data":118,"group_id":1446,"first_published_at":1447,"release_id":118,"lang":124,"path":118,"alternates":1519,"default_full_slug":118,"translated_slugs":118},{"_uid":1439,"component":1440},[],[],[1521,1522],{"name":442,"id":1477,"uuid":1474,"slug":440,"url":1475,"full_slug":1475},{"name":903,"id":907,"uuid":908,"slug":1483,"url":1484,"full_slug":1484},"\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z\" fill=\"currentColor\"/>\n\u003C/svg>\n","\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" width=\"1em\" height=\"1em\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\u003Cpath d=\"M232.4,114.49,88.32,26.35a16,16,0,0,0-16.2-.3A15.86,15.86,0,0,0,64,39.87V216.13A15.94,15.94,0,0,0,80,232a16.07,16.07,0,0,0,8.36-2.35L232.4,141.51a15.81,15.81,0,0,0,0-27ZM80,215.94V40l143.83,88Z\">\u003C/path>\u003C/svg>","\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" width=\"1em\" height=\"1em\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\u003Cpath d=\"M224,48H32a8,8,0,0,0-8,8V192a16,16,0,0,0,16,16H216a16,16,0,0,0,16-16V56A8,8,0,0,0,224,48Zm-96,85.15L52.57,64H203.43ZM98.71,128,40,181.81V74.19Zm11.84,10.85,12,11.05a8,8,0,0,0,10.82,0l12-11.05,58,53.15H52.57ZM157.29,128,216,74.18V181.82Z\">\u003C/path>\u003C/svg>","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.5 3.24268C3.67157 3.24268 3 3.91425 3 4.74268V19.7427C3 20.5711 3.67157 21.2427 4.5 21.2427H19.5C20.3284 21.2427 21 20.5711 21 19.7427V4.74268C21 3.91425 20.3284 3.24268 19.5 3.24268H4.5ZM8.52076 7.2454C8.52639 8.20165 7.81061 8.79087 6.96123 8.78665C6.16107 8.78243 5.46357 8.1454 5.46779 7.24681C5.47201 6.40165 6.13998 5.72243 7.00764 5.74212C7.88795 5.76181 8.52639 6.40728 8.52076 7.2454ZM12.2797 10.0044H9.75971H9.7583V18.5643H12.4217V18.3646C12.4217 17.9847 12.4214 17.6047 12.4211 17.2246C12.4203 16.2108 12.4194 15.1959 12.4246 14.1824C12.426 13.9363 12.4372 13.6804 12.5005 13.4455C12.7381 12.568 13.5271 12.0013 14.4074 12.1406C14.9727 12.2291 15.3467 12.5568 15.5042 13.0898C15.6013 13.423 15.6449 13.7816 15.6491 14.129C15.6605 15.1766 15.6589 16.2242 15.6573 17.2719C15.6567 17.6417 15.6561 18.0117 15.6561 18.3815V18.5629H18.328V18.3576C18.328 17.9056 18.3278 17.4537 18.3275 17.0018C18.327 15.8723 18.3264 14.7428 18.3294 13.6129C18.3308 13.1024 18.276 12.599 18.1508 12.1054C17.9638 11.3713 17.5771 10.7638 16.9485 10.3251C16.5027 10.0129 16.0133 9.81178 15.4663 9.78928C15.404 9.78669 15.3412 9.7833 15.2781 9.77989C14.9984 9.76477 14.7141 9.74941 14.4467 9.80334C13.6817 9.95662 13.0096 10.3068 12.5019 10.9241C12.4429 10.9949 12.3852 11.0668 12.2991 11.1741L12.2797 11.1984V10.0044ZM5.68164 18.5671H8.33242V10.01H5.68164V18.5671Z\" fill=\"currentColor\"/>\n\u003C/svg>\n","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M17.1761 4.24268H19.9362L13.9061 11.0201L21 20.2427H15.4456L11.0951 14.6493L6.11723 20.2427H3.35544L9.80517 12.9935L3 4.24268H8.69545L12.6279 9.3553L17.1761 4.24268ZM16.2073 18.6181H17.7368L7.86441 5.78196H6.2232L16.2073 18.6181Z\" fill=\"currentColor\"/>\n\u003C/svg>","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M22 12.3038C22 6.74719 17.5229 2.24268 12 2.24268C6.47715 2.24268 2 6.74719 2 12.3038C2 17.3255 5.65684 21.4879 10.4375 22.2427V15.2121H7.89844V12.3038H10.4375V10.0872C10.4375 7.56564 11.9305 6.1728 14.2146 6.1728C15.3088 6.1728 16.4531 6.36931 16.4531 6.36931V8.84529H15.1922C13.95 8.84529 13.5625 9.6209 13.5625 10.4166V12.3038H16.3359L15.8926 15.2121H13.5625V22.2427C18.3432 21.4879 22 17.3257 22 12.3038Z\" fill=\"currentColor\"/>\n\u003C/svg>\n","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 16 16\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M13.5893 0.458984L7.93196 6.11498L2.27596 0.458984L0.390625 2.34432L6.04662 8.00032L0.390625 13.6563L2.27596 15.5417L7.93196 9.88565L13.5893 15.5417L15.4746 13.6563L9.81863 8.00032L15.4746 2.34432L13.5893 0.458984Z\" fill=\"currentColor\"/>\n\u003C/svg>\n",{"stories":1531,"total":2322},[1532,1729,1939],{"name":1533,"created_at":1534,"published_at":905,"updated_at":1535,"id":1536,"uuid":1537,"content":1538,"slug":1718,"full_slug":1719,"sort_by_date":118,"position":1724,"tag_list":1725,"is_startpage":51,"parent_id":1491,"meta_data":118,"group_id":1726,"first_published_at":1727,"release_id":118,"lang":124,"path":118,"alternates":1728,"default_full_slug":118,"translated_slugs":118},"Start unserer Strategie-Whiteboard-Serie","2025-10-15T16:18:43.997Z","2026-10-04T09:56:02.642Z",101808226316724,"a52a32af-41aa-4e88-a47f-956148c4c80d",{"seo":1539,"_uid":1541,"body":1542,"text":1540,"image":1678,"footer":30,"header":30,"authors":1681,"category":1430,"headline":1533,"component":1431,"categories":1682,"bottom_head":1704,"breadcrumbs":1705,"seo_noindex":51,"sidebar_cta":1720,"reading_time":1721,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":1722,"additional_slot":1723,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81},{"title":1533,"plugin":912,"og_image":30,"og_title":1533,"description":1540,"twitter_image":30,"twitter_title":1533,"og_description":1540,"twitter_description":1540},"Neben dem klassischen Conversion-Whiteboard und unseren Praxis-Tipps widmen wir uns in diesem Format gezielt Strategiethemen. In 3-5 Minuten vermitteln wir wichtige strategische Ansätze und Hintergründe auf den Punkt.","9fd5b2f8-47db-472b-88be-01878d641202",[1543,1593,1603],{"_uid":1544,"text":1545,"component":930},"87c1455d-7855-45db-b488-8114eecfd8e8",{"type":39,"content":1546},[1547,1568,1581,1588],{"type":42,"attrs":1548,"content":1549},{"textAlign":118},[1550,1552,1558,1560,1566],{"text":1551,"type":513},"Heute starten wir mit unserer 3. Conversion-Whiteboard-Serie. Neben dem klassischen ",{"text":1553,"type":513,"marks":1554},"Conversion-Whiteboard",[1555],{"type":982,"attrs":1556},{"href":1557,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.youtube.com/playlist?list=PL3bZxyH9QDq-7GAlsMrhBQ_UOVSRyFohP",{"text":1559,"type":513}," und unseren ",{"text":1561,"type":513,"marks":1562},"Praxis-Tipps",[1563],{"type":982,"attrs":1564},{"href":1565,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.youtube.com/playlist?list=PL3bZxyH9QDq-Ggj8SUG1v9OzP3hFSDY-C",{"text":1567,"type":513}," widmen wir uns in diesem Format gezielt Strategiethemen. In 3-5 Minuten vermitteln wir wichtige strategische Ansätze und Hintergründe auf den Punkt. Dabei zeigen wir Dir, was Du an in Deinem Job verändern musst, um ein besserer Optimierer zu werden und mehr Erfolge zu erzielen.",{"type":42,"attrs":1569,"content":1570},{"textAlign":118},[1571,1573,1579],{"text":1572,"type":513},"Das Strategie-Whiteboard gibt es ab heute in unserem ",{"text":1574,"type":513,"marks":1575},"YouTube-Channel",[1576],{"type":982,"attrs":1577},{"href":1578,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.youtube.com/playlist?list=PL3bZxyH9QDq_N253eY68_DDsvNcCClhL5",{"text":1580,"type":513},". Schau doch mal vorbei, gib uns Feedback und stelle offen gebliebene Fragen in den Kommentaren.",{"type":965,"attrs":1582,"content":1583},{"level":967,"textAlign":118},[1584],{"text":1585,"type":513,"marks":1586},"Strategie-Whiteboard Folge #1: Raus aus dem Keller",[1587],{"type":1113},{"type":42,"attrs":1589,"content":1590},{"textAlign":118},[1591],{"text":1592,"type":513},"In der ersten Folge starten wir mit dem Treppenmodell und damit, weshalb Agilität und Datenzentriertheit sich sehr positiv auf Deine Wachstumskurve auswirken werden.",{"_uid":1594,"caption":1595,"component":936,"video_embed":1598,"video_upload":1599,"overlay_image":1601},"b7fbe7a7-08c7-416c-8395-d7e5cdb1d28c",{"type":39,"content":1596},[1597],{"type":42},"https://www.youtube.com/embed/OP0l00bXebQ",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1600},{},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1602},{},{"_uid":1604,"text":1605,"component":930},"1e85be6e-df90-4a45-b912-3df547a00871",{"type":39,"content":1606},[1607,1612,1617,1622,1629,1634,1641,1646,1653,1658,1663,1668,1673],{"type":965,"attrs":1608,"content":1609},{"level":967,"textAlign":118},[1610],{"text":1611,"type":513},"Das Treppenmodell",{"type":42,"attrs":1613,"content":1614},{"textAlign":118},[1615],{"text":1616,"type":513},"In diesem Whiteboard habe ich Euch das “Treppenmodell” mitgebracht. Was passiert da?",{"type":42,"attrs":1618,"content":1619},{"textAlign":118},[1620],{"text":1621,"type":513},"Viele Unternehmen legen sich Steine in den Weg, indem sie langdauernde Projekte, zum Beispiel Wasserfallprojekte machen. Natürlich sind bessere Ergebnisse ihr Ziel, doch am Ende sind die Ergebnisse vielleicht sogar schlechter geworden. Das kostet viel Geld und Wachstum funktioniert anders! Die in diesem Strategie-Whiteboard vorgestellte Hockeystick-Kurve zeigt die Bedeutung von Conversion-Optimierung in einem anderen Kontext:",{"type":42,"attrs":1623,"content":1624},{"textAlign":118},[1625],{"text":1626,"type":513,"marks":1627},"Agilität",[1628],{"type":1113},{"type":42,"attrs":1630,"content":1631},{"textAlign":118},[1632],{"text":1633,"type":513},"Conversion-Optimierung bedeutet, dass keine langwierigen Wasserfallprojekte gemacht werden. Vielmehr geht es um agile Optimierung mit vielen kleinen Optimierungsprints. Der Vorteil: Wir verkürzen diese Zeit bis das Wachstum eintritt.",{"type":42,"attrs":1635,"content":1636},{"textAlign":118},[1637],{"text":1638,"type":513,"marks":1639},"Datenzentriertheit",[1640],{"type":1113},{"type":42,"attrs":1642,"content":1643},{"textAlign":118},[1644],{"text":1645,"type":513},"Der zweite Faktor ist Datenzentriertheit. Wir sind data-driven und sammeln Daten darüber, was funktioniert und was nicht. Wir diskutieren nicht ewig nach Bauchgefühl, was klappt, sondern messen es.",{"type":42,"attrs":1647,"content":1648},{"textAlign":118},[1649],{"text":1650,"type":513,"marks":1651},"Wachstumskurve",[1652],{"type":1113},{"type":42,"attrs":1654,"content":1655},{"textAlign":118},[1656],{"text":1657,"type":513},"Und diese Kombination aus Agilität und Datenzentrierung führt dazu, dass wir viel schnellere Wachstumskurven hinbekommen als andere Unternehmen.",{"type":42,"attrs":1659,"content":1660},{"textAlign":118},[1661],{"text":1662,"type":513},"Wer sich fragt, warum Amazon so schnell ist und so gut wächst: Das liegt daran, dass Amazon 2.000 Experimente pro Jahr machen – und dabei auch noch ziemlich kundenzentriert sind. Denn Wachstum in Form von Euros ist immer die Folge einer Kundenzentriertheit. Weil irgendjemand verstanden hat, was seine Kunden wirklich wollen.",{"type":965,"attrs":1664,"content":1665},{"level":967,"textAlign":118},[1666],{"text":1667,"type":513},"Wie gefällt Dir das Strategie-Whiteboard?",{"type":42,"attrs":1669,"content":1670},{"textAlign":118},[1671],{"text":1672,"type":513},"Uns interessiert, wie Du unser neues Format findest und wir freuen uns über Dein Feedback hier in den Kommentaren, auf YouTube, Facebook oder Twitter.",{"type":42,"attrs":1674,"content":1675},{"textAlign":118},[1676],{"text":1677,"type":513},"Danke an Denis Leno für die technische Unterstützung beim Dreh! 😉",{"alt":1533,"src":1679,"name":30,"focus":30,"title":118,"source":30,"filename":1679,"copyright":30,"fieldtype":49,"meta_data":1680},"//a.storyblok.com/f/328018/0887d9ce42/strategie-whiteboard-html-c07b1709-conversion-strategie-fb-1.png",{"alt":1533,"title":118,"source":30,"copyright":30},[1399],[1683,1687,1700],{"name":1434,"created_at":1435,"published_at":1436,"updated_at":1435,"id":1437,"uuid":1430,"content":1684,"slug":1441,"full_slug":1442,"sort_by_date":118,"position":1443,"tag_list":1685,"is_startpage":51,"parent_id":1445,"meta_data":118,"group_id":1446,"first_published_at":1447,"release_id":118,"lang":124,"path":118,"alternates":1686,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":1439,"component":1440},[],[],{"name":1688,"created_at":1689,"published_at":1436,"updated_at":1689,"id":1690,"uuid":1691,"content":1692,"slug":1694,"full_slug":1695,"sort_by_date":118,"position":1696,"tag_list":1697,"is_startpage":51,"parent_id":1445,"meta_data":118,"group_id":1698,"first_published_at":1447,"release_id":118,"lang":124,"path":118,"alternates":1699,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Tipps","2025-10-13T20:20:33.468Z",101159868312978,"7d09034d-64bf-41b8-9118-48f96001172e",{"_uid":1693,"component":1440},"1f4cfb7a-1ab1-4396-931a-ce9bd0e013e8","tipps","de/_categories/tipps",-20,[],"e20b3508-a9a0-4d4a-a437-3193d59f8824",[],{"name":1450,"created_at":1451,"published_at":1452,"updated_at":1453,"id":1454,"uuid":1455,"content":1701,"slug":1458,"full_slug":1459,"sort_by_date":118,"position":119,"tag_list":1702,"is_startpage":51,"parent_id":1445,"meta_data":118,"group_id":1461,"first_published_at":1447,"release_id":118,"lang":124,"path":118,"alternates":1703,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":1457,"component":1440},[],[],[],[1706,1709,1713],{"_uid":1707,"link":1708,"text":1470,"component":59},"68b6451f-10ec-4219-963d-3abdad8387c7",{"id":1468,"url":1469,"linktype":31,"fieldtype":32,"cached_url":1469},{"_uid":1710,"link":1711,"text":442,"component":59},"aaf7e292-d223-4871-804a-4db07e6ac246",{"id":1474,"url":1475,"linktype":31,"fieldtype":32,"cached_url":1475,"story":1712},{"name":442,"id":1477,"uuid":1474,"slug":440,"url":1475,"full_slug":1475,"_stopResolving":81},{"_uid":1714,"link":1715,"text":1533,"component":59},"e802657b-71ae-47bc-b609-35e3b2b4124a",{"id":1537,"url":1716,"linktype":31,"fieldtype":32,"cached_url":1716,"story":1717},"de/blog/experimentation/strategie-whiteboard",{"name":1533,"id":1536,"uuid":1537,"slug":1718,"url":1719,"full_slug":1719,"_stopResolving":81},"strategie-whiteboard","de/experimentation/strategie-whiteboard",[],"1",[],[],-360,[],"324cb850-6bd6-42a1-997e-a9ce7ca08f01","2018-04-24T10:00:42.000Z",[],{"name":1730,"created_at":1731,"published_at":1732,"updated_at":1733,"id":1734,"uuid":1735,"content":1736,"slug":1926,"full_slug":1927,"sort_by_date":118,"position":1932,"tag_list":1933,"is_startpage":51,"parent_id":1935,"meta_data":118,"group_id":1936,"first_published_at":1937,"release_id":118,"lang":124,"path":118,"alternates":1938,"default_full_slug":118,"translated_slugs":118},"Conversion Whiteboard 20: Wie “Sample Pollution” Dir den Uplift versaut","2025-10-15T16:18:40.565Z","2026-10-04T09:56:22.402Z","2026-10-04T09:56:23.148Z",101808212271534,"0ee94cfb-0b49-439a-bc2e-b1c5a4e79110",{"seo":1737,"_uid":1740,"body":1741,"text":1739,"image":1890,"footer":30,"header":30,"authors":1893,"category":1430,"headline":1730,"component":1431,"categories":1894,"bottom_head":1912,"breadcrumbs":1913,"seo_noindex":51,"sidebar_cta":1928,"reading_time":1929,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":1930,"additional_slot":1931,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81},{"title":1738,"plugin":912,"og_image":30,"og_title":1738,"description":1739,"twitter_image":30,"twitter_title":1738,"og_description":1739,"twitter_description":1739},"Conversion Whiteboard 20: Wie \"Sample Pollution\" Dir den Uplift versaut","Surfen Deine Nutzer bis zur Conversion auf unterschiedlichen Devices, kann Dir das den Uplift ziemlich versauen. Wie Du mit dem Effekt der \"Sample Pollution\" bei Deinen A/B-Tests umgehst, erklären wir Dir hier!","d8a933cd-48cd-4436-be33-02d61b3b3712",[1742,1756,1766],{"_uid":1743,"text":1744,"component":930},"2dcef5dc-ea81-48ff-8449-5e6f0fb24fd3",{"type":39,"content":1745},[1746,1751],{"type":42,"attrs":1747,"content":1748},{"textAlign":118},[1749],{"text":1750,"type":513},"Surfen Deine Nutzer bis zur Conversion auf unterschiedlichen Devices, vermischen sich die Stichproben in Deinen A/B-Tests und das kann Dir den Uplift ziemlich versauen. Wie Du mit dem Effekt der “Sample Pollution” umgehst, erklären wir Dir kurz und knapp hier.",{"type":42,"attrs":1752,"content":1753},{"textAlign":118},[1754],{"text":1755,"type":513},"Diese Episode des Conversion Whiteboard dreht sich um den Effekt der “Sample Pollution” – einen Effekt, dessen sich viele Conversion Manager gar nicht bewusst sind, der aber Uplifts schrumpfen lassen kann. Schau Dir das 3-minütige Whiteboard hier direkt an:",{"_uid":1757,"caption":1758,"component":936,"video_embed":1761,"video_upload":1762,"overlay_image":1764},"19559015-99b6-498f-a8bd-016305a79821",{"type":39,"content":1759},[1760],{"type":42},"https://www.youtube.com/embed/rckOOP7rE8k",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1763},{},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1765},{},{"_uid":1767,"text":1768,"component":930},"2bf2ea30-a023-4663-bc5c-8a7e78695df8",{"type":39,"content":1769},[1770,1775,1780,1787,1792,1797,1804,1809,1814,1819,1824,1829,1834,1859,1864,1869,1874,1885],{"type":965,"attrs":1771,"content":1772},{"level":967,"textAlign":118},[1773],{"text":1774,"type":513},"Wenn sich Stichproben vermischen",{"type":42,"attrs":1776,"content":1777},{"textAlign":118},[1778],{"text":1779,"type":513},"Ein Kunde macht Deinen Shop auf, navigiert zum Produkt und klickt auf den Buy Button. Eine schöne Vorstellung, oder? Die Realität beherrscht allerdings häufig ein ganz anderes Bild. Und das hat Auswirkungen auf die Uplifts in Deinen A/B-Tests.",{"type":42,"attrs":1781,"content":1782},{"textAlign":118},[1783],{"text":1784,"type":513,"marks":1785},"Nicht selten ergibt sich ein Szenario wie dieses:",[1786],{"type":1113},{"type":42,"attrs":1788,"content":1789},{"textAlign":118},[1790],{"text":1791,"type":513},"Ein Kunde surft tagsüber im Büro an seinem Desktop-Rechner auf Deiner Seite. Ihm wird Variante A ausgespielt. Die Variante gefällt ihm gut. Er entscheidet sich, bei Dir zu kaufen. Doch er möchte noch Rücksprache mit seiner Frau halten.",{"type":42,"attrs":1793,"content":1794},{"textAlign":118},[1795],{"text":1796,"type":513},"Abends zu Hause auf dem Sofa angekommen setzt er den Kauf mit seinem iPad fort. Beim Öffnen der Seite würfelt das Testing Tool wieder neu und er bekommt Variante B zu sehen. Die Variante gefällt ihm nicht so gut, aber er hatte seine Entscheidung ja bereits getroffen. Nach dem Go seiner Frau wird gekauft.",{"type":42,"attrs":1798,"content":1799},{"textAlign":118},[1800],{"text":1801,"type":513,"marks":1802},"Was ist passiert?",[1803],{"type":1113},{"type":42,"attrs":1805,"content":1806},{"textAlign":118},[1807],{"text":1808,"type":513},"Obwohl Deine Optimierung wirksam war, wird der Besucher neu gezählt, neu zugeordnet. Die Conversion wird in diesem Fall Variante B zugeordnet.",{"type":42,"attrs":1810,"content":1811},{"textAlign":118},[1812],{"text":1813,"type":513},"Wenn das einmal passiert, ist es nicht weiter schlimm. Doch im Laufe der Zeit kann es sich häufen. Dann vermischen sich die zwei Stichproben zunehmend.",{"type":42,"attrs":1815,"content":1816},{"textAlign":118},[1817],{"text":1818,"type":513},"Ein Besucher, der sich für Variante A entschieden oder auf Basis von Variante A gekauft hat, wird auf einmal Variante B zugerechnet.",{"type":42,"attrs":1820,"content":1821},{"textAlign":118},[1822],{"text":1823,"type":513},"Diese Vermischung der Stichproben (Sample Pollution) sorgt dafür, dass Dein Uplift mit der Zeit immer geringer wird.",{"type":965,"attrs":1825,"content":1826},{"level":967,"textAlign":118},[1827],{"text":1828,"type":513},"3 Tipps zum richtigen Umgang mit Sample Pollution",{"type":42,"attrs":1830,"content":1831},{"textAlign":118},[1832],{"text":1833,"type":513},"Lass Dir von einer Vermischung Deiner Stichproben nicht den Uplift versauen, sondern halte Dich beim Testing an diese 3 Tipps:",{"type":1835,"content":1836},"bullet_list",[1837,1845,1852],{"type":1838,"content":1839},"list_item",[1840],{"type":42,"attrs":1841,"content":1842},{"textAlign":118},[1843],{"text":1844,"type":513},"Nutze dieses Wissen, um zu erkennen, weshalb stabile Uplifts im Laufe der Zeit dahinschmelzen können.",{"type":1838,"content":1846},[1847],{"type":42,"attrs":1848,"content":1849},{"textAlign":118},[1850],{"text":1851,"type":513},"Quantifiziere das Problem, um den Effekt der Sample Pollution greifbar zu machen: Untersuche dazu in Deinem Analytics Tools, wie oft es passiert, dass Nutzer sich über mehrere Devices hinweg bewegen. Betrachte dabei den Zeitraum und die Anzahl Nutzer, auf die es zutrifft.",{"type":1838,"content":1853},[1854],{"type":42,"attrs":1855,"content":1856},{"textAlign":118},[1857],{"text":1858,"type":513},"Spiele Deine A/B-Tests unabhängig voneinander aus. Das heißt: Erstelle einen Test konkret für ein Desktop-Gerät und einen weiteren Test ganz speziell für mobile Geräte. Dadurch verhinderst Du, dass sich die Stichproben vermischen (Sample Pollution). Und so bleibt Dein Uplift hoffentlich schön stabil und du kannst mehr Erfolge feiern.",{"type":42,"attrs":1860,"content":1861},{"textAlign":118},[1862],{"text":1863,"type":513},"Ich wünsche Dir viel Spaß beim Optimieren und freue mich über Kommentare!",{"type":965,"attrs":1865,"content":1866},{"level":967,"textAlign":118},[1867],{"text":1868,"type":513},"Lust auf weitere Conversion Whiteboards?",{"type":42,"attrs":1870,"content":1871},{"textAlign":118},[1872],{"text":1873,"type":513},"Alle Episoden des Conversion Whiteboards findest Du in unserem YouTube Kanal:",{"type":42,"attrs":1875,"content":1876},{"textAlign":118},[1877],{"type":975,"attrs":1878,"marks":1881},{"id":118,"alt":118,"src":1879,"title":118,"source":30,"copyright":30,"meta_data":1880},"https://storage.googleapis.com/kk-website-assets/21933H8m_YouTube-CTA-2-1.png",{"alt":118,"title":118,"source":30,"copyright":30},[1882],{"type":982,"attrs":1883},{"href":1884,"uuid":118,"anchor":118,"target":118,"linktype":136},"http://kkrft.ly/youtube",{"type":42,"attrs":1886,"content":1887},{"textAlign":118},[1888],{"text":1889,"type":513},"Vielen Dank an Denis Leno für die technische Unterstützung beim Dreh.",{"alt":1730,"src":1891,"name":30,"focus":30,"title":118,"source":30,"filename":1891,"copyright":30,"fieldtype":49,"meta_data":1892},"//a.storyblok.com/f/328018/5cff59e93c/conversion-whiteboard-20-wie-sample-pollution-dir-den-uplift-versaut-html-a853bacf-whiteboard-20-kk.png",{"alt":1730,"title":118,"source":30,"copyright":30},[1399],[1895,1899],{"name":1434,"created_at":1435,"published_at":1436,"updated_at":1435,"id":1437,"uuid":1430,"content":1896,"slug":1441,"full_slug":1442,"sort_by_date":118,"position":1443,"tag_list":1897,"is_startpage":51,"parent_id":1445,"meta_data":118,"group_id":1446,"first_published_at":1447,"release_id":118,"lang":124,"path":118,"alternates":1898,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":1439,"component":1440},[],[],{"name":1900,"created_at":1901,"published_at":1436,"updated_at":1901,"id":1902,"uuid":1903,"content":1904,"slug":1906,"full_slug":1907,"sort_by_date":118,"position":1908,"tag_list":1909,"is_startpage":51,"parent_id":1445,"meta_data":118,"group_id":1910,"first_published_at":1447,"release_id":118,"lang":124,"path":118,"alternates":1911,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Data Science","2025-11-12T16:13:50.397Z",111716066946451,"6abe50ea-afe8-4615-ade1-71e924bd54a7",{"_uid":1905,"component":1440},"07fd1964-f6bf-4e90-9575-819994d2bfb8","data-science","de/_categories/data-science",-410,[],"24621a2c-fe9b-4061-8e92-aeb0d17534f7",[],[],[1914,1917,1921],{"_uid":1915,"link":1916,"text":1470,"component":59},"c334ac8b-8531-4d11-88b5-b36984229235",{"id":1468,"url":1469,"linktype":31,"fieldtype":32,"cached_url":1469},{"_uid":1918,"link":1919,"text":442,"component":59},"588a460a-e124-42ff-9d7d-3881b072ed1f",{"id":1474,"url":1475,"linktype":31,"fieldtype":32,"cached_url":1475,"story":1920},{"name":442,"id":1477,"uuid":1474,"slug":440,"url":1475,"full_slug":1475,"_stopResolving":81},{"_uid":1922,"link":1923,"text":1730,"component":59},"6be92978-a720-419c-9d07-e9a0bc3dcddf",{"id":1735,"url":1924,"linktype":31,"fieldtype":32,"cached_url":1924,"story":1925},"de/blog/data-science/conversion-whiteboard-20-wie-sample-pollution-dir-den-uplift-versaut",{"name":1730,"id":1734,"uuid":1735,"slug":1926,"url":1927,"full_slug":1927,"_stopResolving":81},"conversion-whiteboard-20-wie-sample-pollution-dir-den-uplift-versaut","de/data-science/conversion-whiteboard-20-wie-sample-pollution-dir-den-uplift-versaut",[],"2",[],[],-70,[1934],"Desillusionierung (Reifegrad)",101807473516336,"ab2c414a-b4fa-4b59-95c3-d111c11dd9aa","2018-03-07T09:50:48.000Z",[],{"name":1940,"created_at":1941,"published_at":905,"updated_at":1942,"id":1943,"uuid":1944,"content":1945,"slug":2312,"full_slug":2313,"sort_by_date":118,"position":2317,"tag_list":2318,"is_startpage":51,"parent_id":1491,"meta_data":118,"group_id":2319,"first_published_at":2320,"release_id":118,"lang":124,"path":118,"alternates":2321,"default_full_slug":118,"translated_slugs":118},"Praxis-Tipp #1: Mehr Conversions aus Nicht-Konvertierern","2025-10-15T16:18:36.082Z","2026-10-04T09:56:02.593Z",101808193905057,"0370008b-cb31-472f-b1f3-47b5076248f3",{"seo":1946,"_uid":1948,"body":1949,"text":1947,"image":2281,"footer":30,"header":30,"authors":2284,"category":1430,"headline":1940,"component":1431,"categories":2285,"bottom_head":2298,"breadcrumbs":2299,"seo_noindex":51,"sidebar_cta":2314,"reading_time":668,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":2315,"additional_slot":2316,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81},{"title":1940,"plugin":912,"og_image":30,"og_title":1940,"description":1947,"twitter_image":30,"twitter_title":1940,"og_description":1947,"twitter_description":1947},"Im ersten Praxis-Tipp geht es darum, wie Du auch aus Nicht-Konvertierern durch einen kleinen Trick noch Conversions generieren kannst.","10698770-33e2-4af6-bc4a-63ed152db50b",[1950,1986,1996],{"_uid":1951,"text":1952,"component":930},"7e317436-4e2a-424e-8671-74e569a0ec6d",{"type":39,"content":1953},[1954,1959,1972,1981],{"type":42,"attrs":1955,"content":1956},{"textAlign":118},[1957],{"text":1958,"type":513},"Das Conversion Whiteboard eröffnet das Jahr mit 5 Folgen der neuen YouTube-Serie “Praxis-Tipps”. Den ersten konkreten Praxis-Tipp zur Optimierung Deiner Webseite gibt es heute hier im Blog. Wöchentlich folgen weitere. Gute Idee? Dann werden es noch mehr..",{"type":42,"attrs":1960,"content":1961},{"textAlign":118},[1962,1964,1970],{"text":1963,"type":513},"Im ersten Praxis-Tipp geht es darum, wie Du auch aus Nicht-Konvertierern durch einen kleinen Trick noch Conversions generieren kannst. Praxis-Tipp #2 bis #5 gibt es heute erst einmal nur als buntes Vorschaubild. Wir veröffentlichen sie im wöchentlichen Rhythmus in unserem ",{"text":1965,"type":513,"marks":1966},"konversionsKRAFT YouTube – Kanal",[1967],{"type":982,"attrs":1968},{"href":1969,"uuid":118,"anchor":118,"target":118,"linktype":136},"http://www.youtube.com/c/konversionsKRAFT?sub_confirmation=1",{"text":1971,"type":513},". Vielleicht solltest Du ihn abonnieren.. 😉",{"type":42,"attrs":1973,"content":1974},{"textAlign":118},[1975],{"type":975,"attrs":1976,"marks":1978},{"id":118,"alt":118,"src":1879,"title":118,"source":30,"copyright":30,"meta_data":1977},{"alt":118,"title":118,"source":30,"copyright":30},[1979],{"type":982,"attrs":1980},{"href":1969,"uuid":118,"anchor":118,"target":118,"linktype":136},{"type":965,"attrs":1982,"content":1983},{"level":967,"textAlign":118},[1984],{"text":1985,"type":513},"Praxis-Tipp #1: Mehr Conversions aus Nicht-Konvertierern",{"_uid":1987,"caption":1988,"component":936,"video_embed":1991,"video_upload":1992,"overlay_image":1994},"ef14c44c-73b5-422e-b06f-b18734cf91c1",{"type":39,"content":1989},[1990],{"type":42},"https://www.youtube.com/embed/aO7oLsZt8bs",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1993},{},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1995},{},{"_uid":1997,"text":1998,"component":930},"f2f99040-10f6-4c30-a84e-68eb73cf930d",{"type":39,"content":1999},[2000,2005,2010,2015,2038,2043,2048,2055,2060,2065,2077,2082,2087,2096,2101,2110,2119,2128,2137,2146,2155,2164,2173,2182,2191,2200,2209,2218,2227,2236,2245,2254,2263,2272],{"type":965,"attrs":2001,"content":2002},{"level":992,"textAlign":118},[2003],{"text":2004,"type":513},"Wie mache ich aus einem “Nein” ein “Ja”?",{"type":42,"attrs":2006,"content":2007},{"textAlign":118},[2008],{"text":2009,"type":513},"Manchmal sind Leute, die sich auf einer Webseite umsehen, noch nicht ganz überzeugt. Das Interesse ist da, doch sie konvertieren nicht. Vielleicht haben sie das Produkt oder die Dienstleistung noch nicht komplett verstanden. Oder es gibt andere Gründe, aus denen sie noch nicht bereit sind zu klicken und zu kaufen. Ist hier alle Hoffnung verloren? Nein, denn Du hast es in der Hand, Nicht-Konvertierer umzustimmen. Zum Beispiel so:",{"type":42,"attrs":2011,"content":2012},{"textAlign":118},[2013],{"text":2014,"type":513},"Für die oben beschriebenen Leute kannst Du unterhalb der Call to Action (CTA) einfach eine sekundäre CTA einfügen. Diese sollte nicht allzu auffällig sein, so wie ein kleiner grauer Textlink mit einem Hinweis wie:",{"type":1835,"content":2016},[2017,2024,2031],{"type":1838,"content":2018},[2019],{"type":42,"attrs":2020,"content":2021},{"textAlign":118},[2022],{"text":2023,"type":513},"Ich möchte das jetzt nicht.",{"type":1838,"content":2025},[2026],{"type":42,"attrs":2027,"content":2028},{"textAlign":118},[2029],{"text":2030,"type":513},"Ich verstehe das nicht.",{"type":1838,"content":2032},[2033],{"type":42,"attrs":2034,"content":2035},{"textAlign":118},[2036],{"text":2037,"type":513},"Ich habe sonst noch irgendein Problem oder eine Frage.",{"type":42,"attrs":2039,"content":2040},{"textAlign":118},[2041],{"text":2042,"type":513},"Nicht-Konvertierern, denen Zweifel und Fragen im Kopf herumschwirren, öffnet sich beim Klick auf die sekundäre Call to Action ein Layer / eine neue Seite etc. Dort hast Du die Möglichkeit, ihnen zu erklären, weshalb es für sie trotzdem wichtig ist, das zu tun (zu klicken, zu kaufen, sich anzumelden etc.).",{"type":42,"attrs":2044,"content":2045},{"textAlign":118},[2046],{"text":2047,"type":513},"Durch diese kleine Optimierung an Deiner Webseite oder Deinem Formular kannst Du zusätzlichen Einfluss auf die Motivation der Leute nehmen, die noch nicht bereit sind hier zu klicken. Auf diese Weise kannst Du einige dieser Nicht-Konvertierer überzeugen zu klicken und letztlich weitere Conversions schöpfen.",{"type":42,"attrs":2049,"content":2050},{"textAlign":118},[2051],{"text":2052,"type":513,"marks":2053},"Vom Prinzip her fügst Du zur “Ja”-Option eine “Nein”-Option hinzu.",[2054],{"type":1113},{"type":42,"attrs":2056,"content":2057},{"textAlign":118},[2058],{"text":2059,"type":513},"Und wenn es beim “Nein” bleibt? Durch diese Option lernst Du überhaupt erst einmal, wie viele Nutzer nicht bereit sind zu klicken. Erweitere und ergänze diese Learnings und Du wirst Deine Nutzer immer besser verstehen und lernen, wie Du damit umgehen kannst. So steigerst Du Deine Conversion Rate.",{"type":965,"attrs":2061,"content":2062},{"level":967,"textAlign":118},[2063],{"text":2064,"type":513},"Alle Praxis-Tipps auf YouTube",{"type":42,"attrs":2066,"content":2067},{"textAlign":118},[2068,2070,2075],{"text":2069,"type":513},"4 weitere Praxis-Tipps des Conversion Whiteboard sind bereits im Kasten. Folge unserem ",{"text":2071,"type":513,"marks":2072},"konversionsKRAFT YouTube Kanal",[2073],{"type":982,"attrs":2074},{"href":1969,"uuid":118,"anchor":118,"target":118,"linktype":136},{"text":2076,"type":513}," – hier erscheinen die Praxis-Tipps im wöchentlichen Rhythmus.",{"type":965,"attrs":2078,"content":2079},{"level":967,"textAlign":118},[2080],{"text":2081,"type":513},"Wie findest Du die Praxis-Tipps?",{"type":42,"attrs":2083,"content":2084},{"textAlign":118},[2085],{"text":2086,"type":513},"Uns interessiert, wie Du unsere Sonderserie findest. Willst Du mehr davon? Sollen wir damit weitermachen? Gib uns in den Kommentaren, auf YouTube, Facebook oder Twitter ein Zeichen!",{"type":42,"attrs":2088,"content":2089},{"textAlign":118},[2090],{"type":975,"attrs":2091,"marks":2093},{"id":118,"alt":118,"src":1879,"title":118,"source":30,"copyright":30,"meta_data":2092},{"alt":118,"title":118,"source":30,"copyright":30},[2094],{"type":982,"attrs":2095},{"href":1969,"uuid":118,"anchor":118,"target":118,"linktype":136},{"type":965,"attrs":2097,"content":2098},{"level":967,"textAlign":118},[2099],{"text":2100,"type":513},"Kennst Du schon das “klassische” Conversion Whiteboard?",{"type":42,"attrs":2102,"content":2103},{"textAlign":118},[2104],{"text":2105,"type":513,"marks":2106},"Folge 1: Das U-Modell der Validität",[2107],{"type":982,"attrs":2108},{"href":2109,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-1-u-modell-der-validitaet.html",{"type":42,"attrs":2111,"content":2112},{"textAlign":118},[2113],{"text":2114,"type":513,"marks":2115},"Folge 2: Das E-Commerce Paradoxon",[2116],{"type":982,"attrs":2117},{"href":2118,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-episode-2.html",{"type":42,"attrs":2120,"content":2121},{"textAlign":118},[2122],{"text":2123,"type":513,"marks":2124},"Folge 3: Das 4-Felder Modell des A/B-Testings",[2125],{"type":982,"attrs":2126},{"href":2127,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/episode-3-das-4-felder-modell-des-ab-testings.html",{"type":42,"attrs":2129,"content":2130},{"textAlign":118},[2131],{"text":2132,"type":513,"marks":2133},"Folge 4: Die ROI-Pyramide",[2134],{"type":982,"attrs":2135},{"href":2136,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-episode4.html",{"type":42,"attrs":2138,"content":2139},{"textAlign":118},[2140],{"text":2141,"type":513,"marks":2142},"Folge 5: Hypothesen Priorisierung",[2143],{"type":982,"attrs":2144},{"href":2145,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-episode-5-hypothesen-priorisierung.html",{"type":42,"attrs":2147,"content":2148},{"textAlign":118},[2149],{"text":2150,"type":513,"marks":2151},"Folge 6: Der geheime Quadrant der Optimierung",[2152],{"type":982,"attrs":2153},{"href":2154,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-6-der-geheime-quadrant-der-optimierung.html",{"type":42,"attrs":2156,"content":2157},{"textAlign":118},[2158],{"text":2159,"type":513,"marks":2160},"Folge 7: Der DMAIC-Cycle",[2161],{"type":982,"attrs":2162},{"href":2163,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-7-dmaic-cycle.html",{"type":42,"attrs":2165,"content":2166},{"textAlign":118},[2167],{"text":2168,"type":513,"marks":2169},"Folge 8: Das perfekte Conversion-Optimierungs-Team",[2170],{"type":982,"attrs":2171},{"href":2172,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-optimierungs-team.html",{"type":42,"attrs":2174,"content":2175},{"textAlign":118},[2176],{"text":2177,"type":513,"marks":2178},"Folge 9: Der größte Fehler der Conversion Optimierung",[2179],{"type":982,"attrs":2180},{"href":2181,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-9-der-groesste-fehler-der-conversion-optimierung.html",{"type":42,"attrs":2183,"content":2184},{"textAlign":118},[2185],{"text":2186,"type":513,"marks":2187},"Folge 10: Die Relaunch-Falle",[2188],{"type":982,"attrs":2189},{"href":2190,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-10-die-relaunch-falle-so-kommst-du-heraus.html",{"type":42,"attrs":2192,"content":2193},{"textAlign":118},[2194],{"text":2195,"type":513,"marks":2196},"Folge 11: Das Geheimnis wirksamer Personalisierung",[2197],{"type":982,"attrs":2198},{"href":2199,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/das-geheimnis-wirksamer-personalisierung.html",{"type":42,"attrs":2201,"content":2202},{"textAlign":118},[2203],{"text":2204,"type":513,"marks":2205},"Folge 12: Der versteckte Hebel der Conversion Optimierung",[2206],{"type":982,"attrs":2207},{"href":2208,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-12-der-versteckte-hebel-der-cpnversion-optimierung.html",{"type":42,"attrs":2210,"content":2211},{"textAlign":118},[2212],{"text":2213,"type":513,"marks":2214},"Folge 13: Der Hype-Cycle der Optimierung",[2215],{"type":982,"attrs":2216},{"href":2217,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-13-der-hype-cycle-der-conversion-optimierung.html",{"type":42,"attrs":2219,"content":2220},{"textAlign":118},[2221],{"text":2222,"type":513,"marks":2223},"Folge 14: User Research Trick",[2224],{"type":982,"attrs":2225},{"href":2226,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/nikolaus-episode-user-research-trick.html",{"type":42,"attrs":2228,"content":2229},{"textAlign":118},[2230],{"text":2231,"type":513,"marks":2232},"Folge 15: Der Dunning Kriger Effekt in der Organisation",[2233],{"type":982,"attrs":2234},{"href":2235,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-15-der-dunning-kruger-effekt-der-organisationen.html",{"type":42,"attrs":2237,"content":2238},{"textAlign":118},[2239],{"text":2240,"type":513,"marks":2241},"Folge 16: Das Geheimnis des 5x höheren Uplifts",[2242],{"type":982,"attrs":2243},{"href":2244,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-16-das-geheimnis-des-5x-hoeheren-uplifts.html",{"type":42,"attrs":2246,"content":2247},{"textAlign":118},[2248],{"text":2249,"type":513,"marks":2250},"Folge 17: Das Hypothesen-Template für erfolgreiche A/B-Tests",[2251],{"type":982,"attrs":2252},{"href":2253,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-17-das-hypothesen-template-fuer-erfolgreichere-ab-tests.html",{"type":42,"attrs":2255,"content":2256},{"textAlign":118},[2257],{"text":2258,"type":513,"marks":2259},"Folge 18: Warum Conversion-Optimierung doof ist!",[2260],{"type":982,"attrs":2261},{"href":2262,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/warum-conversion-optimierung-doof-ist.html",{"type":42,"attrs":2264,"content":2265},{"textAlign":118},[2266],{"text":2267,"type":513,"marks":2268},"Folge 19: Was Einstein über Uplift wusste",[2269],{"type":982,"attrs":2270},{"href":2271,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-19-was-einstein-ueber-uplift-wusste.html",{"type":42,"attrs":2273,"content":2274},{"textAlign":118},[2275],{"text":2276,"type":513,"marks":2277},"Folge 20: Wie dir Sample-Pollution den Uplift versaut",[2278],{"type":982,"attrs":2279},{"href":2280,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.konversionskraft.de/conversion-whiteboard/conversion-whiteboard-20-wie-sample-pollution-dir-den-uplift-versaut.html",{"alt":1940,"src":2282,"name":30,"focus":30,"title":118,"source":30,"filename":2282,"copyright":30,"fieldtype":49,"meta_data":2283},"//a.storyblok.com/f/328018/2332a95732/praxis-tipp-1-mehr-conversions-aus-nicht-konvertierern-html-bb6e8f83-praxistipp-1-titelbild-1.png",{"alt":1940,"title":118,"source":30,"copyright":30},[1399],[2286,2290,2294],{"name":1434,"created_at":1435,"published_at":1436,"updated_at":1435,"id":1437,"uuid":1430,"content":2287,"slug":1441,"full_slug":1442,"sort_by_date":118,"position":1443,"tag_list":2288,"is_startpage":51,"parent_id":1445,"meta_data":118,"group_id":1446,"first_published_at":1447,"release_id":118,"lang":124,"path":118,"alternates":2289,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":1439,"component":1440},[],[],{"name":1688,"created_at":1689,"published_at":1436,"updated_at":1689,"id":1690,"uuid":1691,"content":2291,"slug":1694,"full_slug":1695,"sort_by_date":118,"position":1696,"tag_list":2292,"is_startpage":51,"parent_id":1445,"meta_data":118,"group_id":1698,"first_published_at":1447,"release_id":118,"lang":124,"path":118,"alternates":2293,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":1693,"component":1440},[],[],{"name":1450,"created_at":1451,"published_at":1452,"updated_at":1453,"id":1454,"uuid":1455,"content":2295,"slug":1458,"full_slug":1459,"sort_by_date":118,"position":119,"tag_list":2296,"is_startpage":51,"parent_id":1445,"meta_data":118,"group_id":1461,"first_published_at":1447,"release_id":118,"lang":124,"path":118,"alternates":2297,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":1457,"component":1440},[],[],[],[2300,2303,2307],{"_uid":2301,"link":2302,"text":1470,"component":59},"b068f08c-7b45-4413-b125-e8123b61b481",{"id":1468,"url":1469,"linktype":31,"fieldtype":32,"cached_url":1469},{"_uid":2304,"link":2305,"text":442,"component":59},"2e5579da-4c59-4f4d-acf2-7cef53d88f75",{"id":1474,"url":1475,"linktype":31,"fieldtype":32,"cached_url":1475,"story":2306},{"name":442,"id":1477,"uuid":1474,"slug":440,"url":1475,"full_slug":1475,"_stopResolving":81},{"_uid":2308,"link":2309,"text":1940,"component":59},"c76b0f53-6613-4179-8052-21c6d7d18915",{"id":1944,"url":2310,"linktype":31,"fieldtype":32,"cached_url":2310,"story":2311},"de/blog/experimentation/praxis-tipp-1-mehr-conversions-aus-nicht-konvertierern",{"name":1940,"id":1943,"uuid":1944,"slug":2312,"url":2313,"full_slug":2313,"_stopResolving":81},"praxis-tipp-1-mehr-conversions-aus-nicht-konvertierern","de/experimentation/praxis-tipp-1-mehr-conversions-aus-nicht-konvertierern",[],[],[],-350,[],"e5799d5d-23a2-42d8-8e07-6098cfe3b1ab","2018-01-11T10:10:48.000Z",[],21,1791547801148]