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Der Score steigt mit wachsendem Einfluss und sinkt mit steigendem Aufwand. Generell gilt also: Je höher der Score, desto besser das Kosten-Nutzen-Verhältnis. Es gibt somit eine klar definierte Konvention, auf deren Basis alle Maßnahmen gleichermaßen bewertet werden.",{"type":42,"attrs":1120,"content":1121},{"textAlign":118},[1122],{"text":1123,"type":513},"Mir diesem praktischen Werkzeug kannst Du jene Maßnahmen zu isolieren, welche den Aufwand eines A/B-Tests wirklich wert sind.",{"type":42,"attrs":1125,"content":1126},{"textAlign":118},[1127,1131],{"text":1128,"type":513,"marks":1129},"Tipp:",[1130],{"type":951},{"text":1132,"type":513}," In ein solches System kannst Du auch persönliche Präferenzen von HIPPOs einbeziehen und diese ggf. höher gewichten. Die Chancen, alle Stakeholder zufriedenzustellen und zu einem Konsens zu kommen, steigen.",{"type":931,"attrs":1134,"content":1135},{"level":1110,"textAlign":118},[1136],{"text":1137,"type":513},"Welche Parameter berücksichtigt das Iridion Scoring?",{"type":931,"attrs":1139,"content":1141},{"level":1140,"textAlign":118},4,[1142],{"text":1143,"type":513},"Aufwand",{"type":42,"attrs":1145,"content":1146},{"textAlign":118},[1147,1151],{"text":1148,"type":513,"marks":1149},"Frontend:",[1150],{"type":951},{"text":1152,"type":513}," Wie viel Zeit wird für die Frontend-Umsetzung des Experiments aller Varianten benötigt (inkl. der Abhängigkeit vom Testingtool und Einrichtung der Goals)?",{"type":42,"attrs":1154,"content":1155},{"textAlign":118},[1156,1160],{"text":1157,"type":513,"marks":1158},"Backend:",[1159],{"type":951},{"text":1161,"type":513}," Wie viel Zeit wird für die Backend-Umsetzung des Experiments aller Varianten benötigt (Müssen Veränderungen im Backend durchgeführt werden?)?",{"type":42,"attrs":1163,"content":1164},{"textAlign":118},[1165,1169],{"text":1166,"type":513,"marks":1167},"Konzept:",[1168],{"type":951},{"text":1170,"type":513}," Wie lange dauert es, ein gutes Testkonzept für das Experiment zu erstellen (inklusive Abstimmungsrunden, Entwürfen, Prozessbeschreibungen etc.)?",{"type":42,"attrs":1172,"content":1173},{"textAlign":118},[1174,1178],{"text":1175,"type":513,"marks":1176},"Sonstiges:",[1177],{"type":951},{"text":1179,"type":513}," Gibt es weitere Anforderungen, die zusätzlichen Aufwand erzeugen (z. B. Qualitätssicherung der technischen Umsetzung, interne Abstimmungsrunden, firmenpolitische Hürden etc.)?",{"type":931,"attrs":1181,"content":1182},{"level":1140,"textAlign":118},[1183],{"text":1184,"type":513},"Impact",{"type":42,"attrs":1186,"content":1187},{"textAlign":118},[1188,1192],{"text":1189,"type":513,"marks":1190},"Visueller Kontrast:",[1191],{"type":951},{"text":1193,"type":513}," Ist die visuelle/inhaltliche Veränderung im Experiment sichtbar/stark genug, um dem Benutzer aufzufallen?",{"type":42,"attrs":1195,"content":1196},{"textAlign":118},[1197,1201],{"text":1198,"type":513,"marks":1199},"Verhaltenstechnischer Kontrast:",[1200],{"type":951},{"text":1202,"type":513}," Hat die Variante genügend Kontrast, um eine Verhaltensänderung beim Benutzer zu bewirken (wird er sich mehr bzw. weniger Gedanken machen)?",{"type":42,"attrs":1204,"content":1205},{"textAlign":118},[1206,1210],{"text":1207,"type":513,"marks":1208},"Behavior Patterns:",[1209],{"type":951},{"text":1211,"type":513}," Nutzt die Maßnahme ein Behavior Pattern, welches das Verhalten der Nutzer verändert?",{"type":42,"attrs":1213,"content":1214},{"textAlign":118},[1215,1219],{"text":1216,"type":513,"marks":1217},"Traffic:",[1218],{"type":951},{"text":1220,"type":513}," Sitzt die Veränderung auf dem primären Conversion-Pfad? Je näher das Experiment an der Conversion stattfindet, desto wahrscheinlicher ist es, auch kleine Uplifts zu validieren (Weit weg von der Conversion = z.B. Startseite / Nah an der Conversion = z.B. im Checkout-Funnel).",{"type":931,"attrs":1222,"content":1223},{"level":933,"textAlign":118},[1224],{"text":1225,"type":513},"Lust auf noch mehr Conversion Whiteboards?",{"type":42,"attrs":1227,"content":1228},{"textAlign":118},[1229,1231,1238],{"text":1230,"type":513},"Dann folge uns auf unserem ",{"text":1232,"type":513,"marks":1233},"YouTube Channel",[1234,1237],{"type":1020,"attrs":1235},{"href":1236,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.youtube.com/channel/UC907IoSgz0UPX13YADpXArg",{"type":951},{"text":1239,"type":513},"!",{"type":42,"attrs":1241,"content":1242},{"textAlign":118},[1243],{"text":1244,"type":513},"Bis zur nächsten Episode des Conversion Whiteboards!",{"type":42,"attrs":1246,"content":1247},{"textAlign":118},[1248],{"text":1249,"type":513},"Euer André","richtext-text",{"alt":903,"src":1252,"name":30,"focus":30,"title":118,"source":30,"filename":1252,"copyright":30,"fieldtype":49,"meta_data":1253},"//a.storyblok.com/f/328018/d8340975d3/conversion-whiteboard-episode-5-hypothesen-priorisierung-html-46f2622f-conversion-whiteboard-5_.png",{"alt":903,"title":118,"source":30,"copyright":30},[1255],{"name":1256,"created_at":1257,"published_at":1258,"updated_at":1259,"id":1260,"uuid":1261,"content":1262,"slug":1284,"full_slug":1285,"sort_by_date":118,"position":1286,"tag_list":1287,"is_startpage":51,"parent_id":1288,"meta_data":118,"group_id":1289,"first_published_at":1290,"release_id":118,"lang":124,"path":118,"alternates":1291,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"André Morys","2025-10-10T20:05:32.617Z","2026-10-09T12:08:22.879Z","2026-10-09T12:08:22.893Z",100094495227945,"491d42eb-e892-4c21-bba7-75e8ea5c0bce",{"_uid":1263,"name":1256,"role":30,"about":1264,"email":1276,"avatar":1277,"component":1280,"social_link_x":1281,"social_link_dribbble":30,"social_link_facebook":1282,"social_link_linked_in":1283},"f7be45c7-18b3-4af2-8141-33da6207c43d",{"type":39,"content":1265},[1266,1271],{"type":42,"attrs":1267,"content":1268},{"textAlign":118},[1269],{"text":1270,"type":513},"André Morys (geb. 1974) ist Gründer und Vorstand (Vors.) von konversionsKRAFT, strategischer Partner für digitales Wachstum, der Umsetzung und Resultate verantwortet. Darüber hinaus ist André Morys Initiator und Gründer der GO Group Digital, die ein weltweites Netz von Experten für digitale Transformation bildet.",{"type":42,"attrs":1272,"content":1273},{"textAlign":118},[1274],{"text":1275,"type":513},"Zu seinen Veröffentlichungen zählen “Die digitale Wachstumsstrategie” (2018) und „Conversion Optimierung” (2011) sowie zahlreiche Fachbeiträge in einschlägigen Medien zu Online-Marketing. 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In 3-5 Minuten vermitteln wir wichtige strategische Ansätze und Hintergründe auf den Punkt.","9fd5b2f8-47db-472b-88be-01878d641202",[1404,1454,1465],{"_uid":1405,"text":1406,"component":1250},"87c1455d-7855-45db-b488-8114eecfd8e8",{"type":39,"content":1407},[1408,1429,1442,1449],{"type":42,"attrs":1409,"content":1410},{"textAlign":118},[1411,1413,1419,1421,1427],{"text":1412,"type":513},"Heute starten wir mit unserer 3. Conversion-Whiteboard-Serie. Neben dem klassischen ",{"text":1414,"type":513,"marks":1415},"Conversion-Whiteboard",[1416],{"type":1020,"attrs":1417},{"href":1418,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.youtube.com/playlist?list=PL3bZxyH9QDq-7GAlsMrhBQ_UOVSRyFohP",{"text":1420,"type":513}," und unseren ",{"text":1422,"type":513,"marks":1423},"Praxis-Tipps",[1424],{"type":1020,"attrs":1425},{"href":1426,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.youtube.com/playlist?list=PL3bZxyH9QDq-Ggj8SUG1v9OzP3hFSDY-C",{"text":1428,"type":513}," widmen wir uns in diesem Format gezielt Strategiethemen. In 3-5 Minuten vermitteln wir wichtige strategische Ansätze und Hintergründe auf den Punkt. Dabei zeigen wir Dir, was Du an in Deinem Job verändern musst, um ein besserer Optimierer zu werden und mehr Erfolge zu erzielen.",{"type":42,"attrs":1430,"content":1431},{"textAlign":118},[1432,1434,1440],{"text":1433,"type":513},"Das Strategie-Whiteboard gibt es ab heute in unserem ",{"text":1435,"type":513,"marks":1436},"YouTube-Channel",[1437],{"type":1020,"attrs":1438},{"href":1439,"uuid":118,"anchor":118,"target":118,"linktype":136},"https://www.youtube.com/playlist?list=PL3bZxyH9QDq_N253eY68_DDsvNcCClhL5",{"text":1441,"type":513},". Schau doch mal vorbei, gib uns Feedback und stelle offen gebliebene Fragen in den Kommentaren.",{"type":931,"attrs":1443,"content":1444},{"level":933,"textAlign":118},[1445],{"text":1446,"type":513,"marks":1447},"Strategie-Whiteboard Folge #1: Raus aus dem Keller",[1448],{"type":951},{"type":42,"attrs":1450,"content":1451},{"textAlign":118},[1452],{"text":1453,"type":513},"In der ersten Folge starten wir mit dem Treppenmodell und damit, weshalb Agilität und Datenzentriertheit sich sehr positiv auf Deine Wachstumskurve auswirken werden.",{"_uid":1455,"caption":1456,"component":1459,"video_embed":1460,"video_upload":1461,"overlay_image":1463},"b7fbe7a7-08c7-416c-8395-d7e5cdb1d28c",{"type":39,"content":1457},[1458],{"type":42},"richtext-video","https://www.youtube.com/embed/OP0l00bXebQ",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1462},{},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1464},{},{"_uid":1466,"text":1467,"component":1250},"1e85be6e-df90-4a45-b912-3df547a00871",{"type":39,"content":1468},[1469,1474,1479,1484,1491,1496,1503,1508,1515,1520,1525,1530,1535],{"type":931,"attrs":1470,"content":1471},{"level":933,"textAlign":118},[1472],{"text":1473,"type":513},"Das Treppenmodell",{"type":42,"attrs":1475,"content":1476},{"textAlign":118},[1477],{"text":1478,"type":513},"In diesem Whiteboard habe ich Euch das “Treppenmodell” mitgebracht. Was passiert da?",{"type":42,"attrs":1480,"content":1481},{"textAlign":118},[1482],{"text":1483,"type":513},"Viele Unternehmen legen sich Steine in den Weg, indem sie langdauernde Projekte, zum Beispiel Wasserfallprojekte machen. Natürlich sind bessere Ergebnisse ihr Ziel, doch am Ende sind die Ergebnisse vielleicht sogar schlechter geworden. Das kostet viel Geld und Wachstum funktioniert anders! Die in diesem Strategie-Whiteboard vorgestellte Hockeystick-Kurve zeigt die Bedeutung von Conversion-Optimierung in einem anderen Kontext:",{"type":42,"attrs":1485,"content":1486},{"textAlign":118},[1487],{"text":1488,"type":513,"marks":1489},"Agilität",[1490],{"type":951},{"type":42,"attrs":1492,"content":1493},{"textAlign":118},[1494],{"text":1495,"type":513},"Conversion-Optimierung bedeutet, dass keine langwierigen Wasserfallprojekte gemacht werden. Vielmehr geht es um agile Optimierung mit vielen kleinen Optimierungsprints. Der Vorteil: Wir verkürzen diese Zeit bis das Wachstum eintritt.",{"type":42,"attrs":1497,"content":1498},{"textAlign":118},[1499],{"text":1500,"type":513,"marks":1501},"Datenzentriertheit",[1502],{"type":951},{"type":42,"attrs":1504,"content":1505},{"textAlign":118},[1506],{"text":1507,"type":513},"Der zweite Faktor ist Datenzentriertheit. Wir sind data-driven und sammeln Daten darüber, was funktioniert und was nicht. Wir diskutieren nicht ewig nach Bauchgefühl, was klappt, sondern messen es.",{"type":42,"attrs":1509,"content":1510},{"textAlign":118},[1511],{"text":1512,"type":513,"marks":1513},"Wachstumskurve",[1514],{"type":951},{"type":42,"attrs":1516,"content":1517},{"textAlign":118},[1518],{"text":1519,"type":513},"Und diese Kombination aus Agilität und Datenzentrierung führt dazu, dass wir viel schnellere Wachstumskurven hinbekommen als andere Unternehmen.",{"type":42,"attrs":1521,"content":1522},{"textAlign":118},[1523],{"text":1524,"type":513},"Wer sich fragt, warum Amazon so schnell ist und so gut wächst: Das liegt daran, dass Amazon 2.000 Experimente pro Jahr machen – und dabei auch noch ziemlich kundenzentriert sind. Denn Wachstum in Form von Euros ist immer die Folge einer Kundenzentriertheit. Weil irgendjemand verstanden hat, was seine Kunden wirklich wollen.",{"type":931,"attrs":1526,"content":1527},{"level":933,"textAlign":118},[1528],{"text":1529,"type":513},"Wie gefällt Dir das Strategie-Whiteboard?",{"type":42,"attrs":1531,"content":1532},{"textAlign":118},[1533],{"text":1534,"type":513},"Uns interessiert, wie Du unser neues Format findest und wir freuen uns über Dein Feedback hier in den Kommentaren, auf YouTube, Facebook oder Twitter.",{"type":42,"attrs":1536,"content":1537},{"textAlign":118},[1538],{"text":1539,"type":513},"Danke an Denis Leno für die technische Unterstützung beim Dreh! 😉",{"alt":1394,"src":1541,"name":30,"focus":30,"title":118,"source":30,"filename":1541,"copyright":30,"fieldtype":49,"meta_data":1542},"//a.storyblok.com/f/328018/0887d9ce42/strategie-whiteboard-html-c07b1709-conversion-strategie-fb-1.png",{"alt":1394,"title":118,"source":30,"copyright":30},[1261],[1545,1549,1562],{"name":1296,"created_at":1297,"published_at":1298,"updated_at":1297,"id":1299,"uuid":1292,"content":1546,"slug":1303,"full_slug":1304,"sort_by_date":118,"position":1305,"tag_list":1547,"is_startpage":51,"parent_id":1307,"meta_data":118,"group_id":1308,"first_published_at":1309,"release_id":118,"lang":124,"path":118,"alternates":1548,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":1301,"component":1302},[],[],{"name":1550,"created_at":1551,"published_at":1298,"updated_at":1551,"id":1552,"uuid":1553,"content":1554,"slug":1556,"full_slug":1557,"sort_by_date":118,"position":1558,"tag_list":1559,"is_startpage":51,"parent_id":1307,"meta_data":118,"group_id":1560,"first_published_at":1309,"release_id":118,"lang":124,"path":118,"alternates":1561,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Tipps","2025-10-13T20:20:33.468Z",101159868312978,"7d09034d-64bf-41b8-9118-48f96001172e",{"_uid":1555,"component":1302},"1f4cfb7a-1ab1-4396-931a-ce9bd0e013e8","tipps","de/_categories/tipps",-20,[],"e20b3508-a9a0-4d4a-a437-3193d59f8824",[],{"name":1312,"created_at":1313,"published_at":1314,"updated_at":1315,"id":1316,"uuid":1317,"content":1563,"slug":1320,"full_slug":1321,"sort_by_date":118,"position":119,"tag_list":1564,"is_startpage":51,"parent_id":1307,"meta_data":118,"group_id":1323,"first_published_at":1309,"release_id":118,"lang":124,"path":118,"alternates":1565,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},{"_uid":1319,"component":1302},[],[],[],[1568,1571,1575],{"_uid":1569,"link":1570,"text":1332,"component":59},"68b6451f-10ec-4219-963d-3abdad8387c7",{"id":1330,"url":1331,"linktype":31,"fieldtype":32,"cached_url":1331},{"_uid":1572,"link":1573,"text":442,"component":59},"aaf7e292-d223-4871-804a-4db07e6ac246",{"id":1336,"url":1337,"linktype":31,"fieldtype":32,"cached_url":1337,"story":1574},{"name":442,"id":1339,"uuid":1336,"slug":440,"url":1337,"full_slug":1337,"_stopResolving":81},{"_uid":1576,"link":1577,"text":1394,"component":59},"e802657b-71ae-47bc-b609-35e3b2b4124a",{"id":1398,"url":1578,"linktype":31,"fieldtype":32,"cached_url":1578,"story":1579},"de/blog/experimentation/strategie-whiteboard",{"name":1394,"id":1397,"uuid":1398,"slug":1580,"url":1581,"full_slug":1581,"_stopResolving":81},"strategie-whiteboard","de/experimentation/strategie-whiteboard",[],"1",[],[],-360,[],"324cb850-6bd6-42a1-997e-a9ce7ca08f01","2018-04-24T10:00:42.000Z",[],{"name":1592,"created_at":1593,"published_at":1594,"updated_at":1595,"id":1596,"uuid":1597,"content":1598,"slug":1786,"full_slug":1787,"sort_by_date":118,"position":1792,"tag_list":1793,"is_startpage":51,"parent_id":1795,"meta_data":118,"group_id":1796,"first_published_at":1797,"release_id":118,"lang":124,"path":118,"alternates":1798,"default_full_slug":118,"translated_slugs":118},"Conversion Whiteboard 20: Wie “Sample Pollution” Dir den Uplift versaut","2025-10-15T16:18:40.565Z","2026-10-04T09:56:22.402Z","2026-10-04T09:56:23.148Z",101808212271534,"0ee94cfb-0b49-439a-bc2e-b1c5a4e79110",{"seo":1599,"_uid":1602,"body":1603,"text":1601,"image":1750,"footer":30,"header":30,"authors":1753,"category":1292,"headline":1592,"component":1293,"categories":1754,"bottom_head":1772,"breadcrumbs":1773,"seo_noindex":51,"sidebar_cta":1788,"reading_time":1789,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":1790,"additional_slot":1791,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81},{"title":1600,"plugin":912,"og_image":30,"og_title":1600,"description":1601,"twitter_image":30,"twitter_title":1600,"og_description":1601,"twitter_description":1601},"Conversion Whiteboard 20: Wie \"Sample Pollution\" Dir den Uplift versaut","Surfen Deine Nutzer bis zur Conversion auf unterschiedlichen Devices, kann Dir das den Uplift ziemlich versauen. Wie Du mit dem Effekt der \"Sample Pollution\" bei Deinen A/B-Tests umgehst, erklären wir Dir hier!","d8a933cd-48cd-4436-be33-02d61b3b3712",[1604,1618,1628],{"_uid":1605,"text":1606,"component":1250},"2dcef5dc-ea81-48ff-8449-5e6f0fb24fd3",{"type":39,"content":1607},[1608,1613],{"type":42,"attrs":1609,"content":1610},{"textAlign":118},[1611],{"text":1612,"type":513},"Surfen Deine Nutzer bis zur Conversion auf unterschiedlichen Devices, vermischen sich die Stichproben in Deinen A/B-Tests und das kann Dir den Uplift ziemlich versauen. Wie Du mit dem Effekt der “Sample Pollution” umgehst, erklären wir Dir kurz und knapp hier.",{"type":42,"attrs":1614,"content":1615},{"textAlign":118},[1616],{"text":1617,"type":513},"Diese Episode des Conversion Whiteboard dreht sich um den Effekt der “Sample Pollution” – einen Effekt, dessen sich viele Conversion Manager gar nicht bewusst sind, der aber Uplifts schrumpfen lassen kann. Schau Dir das 3-minütige Whiteboard hier direkt an:",{"_uid":1619,"caption":1620,"component":1459,"video_embed":1623,"video_upload":1624,"overlay_image":1626},"19559015-99b6-498f-a8bd-016305a79821",{"type":39,"content":1621},[1622],{"type":42},"https://www.youtube.com/embed/rckOOP7rE8k",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1625},{},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1627},{},{"_uid":1629,"text":1630,"component":1250},"2bf2ea30-a023-4663-bc5c-8a7e78695df8",{"type":39,"content":1631},[1632,1637,1642,1649,1654,1659,1666,1671,1676,1681,1686,1691,1696,1719,1724,1729,1734,1745],{"type":931,"attrs":1633,"content":1634},{"level":933,"textAlign":118},[1635],{"text":1636,"type":513},"Wenn sich Stichproben vermischen",{"type":42,"attrs":1638,"content":1639},{"textAlign":118},[1640],{"text":1641,"type":513},"Ein Kunde macht Deinen Shop auf, navigiert zum Produkt und klickt auf den Buy Button. Eine schöne Vorstellung, oder? Die Realität beherrscht allerdings häufig ein ganz anderes Bild. Und das hat Auswirkungen auf die Uplifts in Deinen A/B-Tests.",{"type":42,"attrs":1643,"content":1644},{"textAlign":118},[1645],{"text":1646,"type":513,"marks":1647},"Nicht selten ergibt sich ein Szenario wie dieses:",[1648],{"type":951},{"type":42,"attrs":1650,"content":1651},{"textAlign":118},[1652],{"text":1653,"type":513},"Ein Kunde surft tagsüber im Büro an seinem Desktop-Rechner auf Deiner Seite. Ihm wird Variante A ausgespielt. Die Variante gefällt ihm gut. Er entscheidet sich, bei Dir zu kaufen. Doch er möchte noch Rücksprache mit seiner Frau halten.",{"type":42,"attrs":1655,"content":1656},{"textAlign":118},[1657],{"text":1658,"type":513},"Abends zu Hause auf dem Sofa angekommen setzt er den Kauf mit seinem iPad fort. Beim Öffnen der Seite würfelt das Testing Tool wieder neu und er bekommt Variante B zu sehen. Die Variante gefällt ihm nicht so gut, aber er hatte seine Entscheidung ja bereits getroffen. Nach dem Go seiner Frau wird gekauft.",{"type":42,"attrs":1660,"content":1661},{"textAlign":118},[1662],{"text":1663,"type":513,"marks":1664},"Was ist passiert?",[1665],{"type":951},{"type":42,"attrs":1667,"content":1668},{"textAlign":118},[1669],{"text":1670,"type":513},"Obwohl Deine Optimierung wirksam war, wird der Besucher neu gezählt, neu zugeordnet. Die Conversion wird in diesem Fall Variante B zugeordnet.",{"type":42,"attrs":1672,"content":1673},{"textAlign":118},[1674],{"text":1675,"type":513},"Wenn das einmal passiert, ist es nicht weiter schlimm. Doch im Laufe der Zeit kann es sich häufen. Dann vermischen sich die zwei Stichproben zunehmend.",{"type":42,"attrs":1677,"content":1678},{"textAlign":118},[1679],{"text":1680,"type":513},"Ein Besucher, der sich für Variante A entschieden oder auf Basis von Variante A gekauft hat, wird auf einmal Variante B zugerechnet.",{"type":42,"attrs":1682,"content":1683},{"textAlign":118},[1684],{"text":1685,"type":513},"Diese Vermischung der Stichproben (Sample Pollution) sorgt dafür, dass Dein Uplift mit der Zeit immer geringer wird.",{"type":931,"attrs":1687,"content":1688},{"level":933,"textAlign":118},[1689],{"text":1690,"type":513},"3 Tipps zum richtigen Umgang mit Sample Pollution",{"type":42,"attrs":1692,"content":1693},{"textAlign":118},[1694],{"text":1695,"type":513},"Lass Dir von einer Vermischung Deiner Stichproben nicht den Uplift versauen, sondern halte Dich beim Testing an diese 3 Tipps:",{"type":965,"content":1697},[1698,1705,1712],{"type":968,"content":1699},[1700],{"type":42,"attrs":1701,"content":1702},{"textAlign":118},[1703],{"text":1704,"type":513},"Nutze dieses Wissen, um zu erkennen, weshalb stabile Uplifts im Laufe der Zeit dahinschmelzen können.",{"type":968,"content":1706},[1707],{"type":42,"attrs":1708,"content":1709},{"textAlign":118},[1710],{"text":1711,"type":513},"Quantifiziere das Problem, um den Effekt der Sample Pollution greifbar zu machen: Untersuche dazu in Deinem Analytics Tools, wie oft es passiert, dass Nutzer sich über mehrere Devices hinweg bewegen. Betrachte dabei den Zeitraum und die Anzahl Nutzer, auf die es zutrifft.",{"type":968,"content":1713},[1714],{"type":42,"attrs":1715,"content":1716},{"textAlign":118},[1717],{"text":1718,"type":513},"Spiele Deine A/B-Tests unabhängig voneinander aus. Das heißt: Erstelle einen Test konkret für ein Desktop-Gerät und einen weiteren Test ganz speziell für mobile Geräte. Dadurch verhinderst Du, dass sich die Stichproben vermischen (Sample Pollution). Und so bleibt Dein Uplift hoffentlich schön stabil und du kannst mehr Erfolge feiern.",{"type":42,"attrs":1720,"content":1721},{"textAlign":118},[1722],{"text":1723,"type":513},"Ich wünsche Dir viel Spaß beim Optimieren und freue mich über Kommentare!",{"type":931,"attrs":1725,"content":1726},{"level":933,"textAlign":118},[1727],{"text":1728,"type":513},"Lust auf weitere Conversion Whiteboards?",{"type":42,"attrs":1730,"content":1731},{"textAlign":118},[1732],{"text":1733,"type":513},"Alle Episoden des Conversion Whiteboards findest Du in unserem YouTube Kanal:",{"type":42,"attrs":1735,"content":1736},{"textAlign":118},[1737],{"type":1013,"attrs":1738,"marks":1741},{"id":118,"alt":118,"src":1739,"title":118,"source":30,"copyright":30,"meta_data":1740},"https://storage.googleapis.com/kk-website-assets/21933H8m_YouTube-CTA-2-1.png",{"alt":118,"title":118,"source":30,"copyright":30},[1742],{"type":1020,"attrs":1743},{"href":1744,"uuid":118,"anchor":118,"target":118,"linktype":136},"http://kkrft.ly/youtube",{"type":42,"attrs":1746,"content":1747},{"textAlign":118},[1748],{"text":1749,"type":513},"Vielen Dank an Denis Leno für die technische Unterstützung beim 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