[{"data":1,"prerenderedAt":1996},["ShallowReactive",2],{"story:de:de/loesungen/personalisierung-orchestrate-phase":3,"icon:cross":1993,"icon:arrow-down":1994,"icon:chevron-right":1995},[4,901],{"story":5,"cv":720,"rels":721,"links":893},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":713,"full_slug":714,"sort_by_date":118,"position":715,"tag_list":716,"is_startpage":81,"parent_id":121,"meta_data":118,"group_id":717,"first_published_at":718,"release_id":118,"lang":124,"path":118,"alternates":719,"default_full_slug":118,"translated_slugs":118},"Settings","2025-02-26T17:11:48.854Z","2025-12-11T08:40:21.040Z","2025-12-11T08:40:21.063Z",632563359,"83ad7de7-b46f-48d7-9edc-3d89061e3d4f",{"_uid":13,"footer":14,"header":126,"component":499,"blog_read_more":500,"error_page_body":501,"error_page_head":671,"blog_author_head":687,"blog_bottom_head":701,"blog_sidebar_cta":702,"error_page_title":679,"blog_reading_time":703,"blog_bottom_buttons":704,"error_page_subtitle":685,"blog_meta_label_author":709,"blog_table_of_contents":710,"blog_meta_label_reading_time":711,"blog_meta_label_reading_minutes":712},"95ccfc97-3659-4608-8990-0248adfa1881",{"name":15,"created_at":7,"published_at":16,"updated_at":17,"id":18,"uuid":19,"content":20,"slug":116,"full_slug":117,"sort_by_date":118,"position":119,"tag_list":120,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":122,"first_published_at":123,"release_id":118,"lang":124,"path":118,"alternates":125,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Footer","2026-10-07T08:04:25.947Z","2026-10-07T08:04:25.973Z",632563360,"f91caf23-4392-4247-a497-5a33b5f8b0e2",{"cta":21,"_uid":45,"logo":46,"links":52,"component":82,"copyright":83,"logo_link":84,"legal_links":87},[22],{"_uid":23,"buttons":24,"caption":38,"component":43,"caption_position":44},"647620f2-206f-41a8-a066-1a9bcfafbedc",[25],{"_uid":26,"icon":27,"link":28,"text":34,"intent":35,"component":36,"icon_position":37},"290b992e-f2fa-47b9-805d-e59ebaab0660","chevron-right",{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},"dda7b895-91ef-4e7f-a501-501bafa8bc2b","","story","multilink","de/newsletter","Know-how ins Postfach","primary","util-button","leading",{"type":39,"content":40},"doc",[41],{"type":42},"paragraph","item-action-buttons","center","63d8b1e8-ed60-47da-be57-40b9eed794a0",{"id":47,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":48,"copyright":30,"fieldtype":49,"meta_data":50,"is_external_url":51},22764167,"https://a.storyblok.com/f/328018/236x25/9dd018f217/logo-bk.svg","asset",{},false,[53,60,66,72],{"_uid":54,"link":55,"text":58,"component":59},"31741abf-7693-4e4f-9502-d2c322e40b4f",{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},"ceb695b8-32ca-4bcc-b418-0148c2a00dc8","de/conversion-optimierung","Conversion-Optimierung","util-link",{"_uid":61,"link":62,"text":65,"type":30,"component":59},"e0155237-ab2f-4584-8cd8-2bfd210973c1",{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},"5df5215d-7c85-44aa-a463-137a895ed5f2","de/personalisierung","Personalisierung",{"_uid":67,"link":68,"text":71,"component":59},"2fc5d177-de04-4a95-b66f-83dd15c604e7",{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},"8c7b080c-9822-4a6e-ac1a-d3ac1930d644","de/kontakt","Kontakt",{"_uid":73,"link":74,"text":78,"component":59},"a84a6018-72c7-403e-a16d-9033ec862d46",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":77},"d678066e-5183-42ca-9740-53aef05840bc","de/ueber-uns/karriere",{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Karriere",61774610481128,"karriere",true,"core-footer","© 2026 konversionsKRAFT AG",{"id":85,"url":30,"linktype":31,"fieldtype":32,"cached_url":86},"f74c775f-6663-471d-8909-a2c89001a39f","de/",[88,94,100,106,112],{"_uid":89,"link":90,"text":93,"component":59},"de414811-3677-47d5-9976-0b0ffcbf33cb",{"id":91,"url":30,"linktype":31,"fieldtype":32,"cached_url":92},"ff78948e-62fc-4366-bb99-35a4e445f7b7","de/datenschutzerklaerung","Datenschutz",{"_uid":95,"link":96,"text":99,"component":59},"61a55edc-2e44-4c34-85ee-592092d40fff",{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},"db985f58-3c1f-4682-a22c-1e309a879bfc","de/allgemeine-geschaeftsbedingungen","AGB",{"_uid":101,"link":102,"text":105,"component":59},"9dd6dd9c-8099-46cb-94eb-7a2eff25cafb",{"id":103,"url":30,"linktype":31,"fieldtype":32,"cached_url":104},"8844a87b-92ca-4340-ad83-45623ec51d28","de/impressum","Impressum",{"_uid":107,"link":108,"text":111,"component":59},"1c9552b5-81f7-49e0-b7c7-7f78e48fe757",{"id":109,"url":30,"linktype":31,"fieldtype":32,"cached_url":110},"c180fc5b-1552-4f9a-8096-7522c2fc74b8","de/barrierefreiheitserklaerung","Barrierefreiheitserklärung",{"_uid":113,"link":114,"text":115,"component":59},"7c9e9042-51c1-4e2d-b44e-43b819a28273",{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},"Cookies","footer","de/_settings/footer",null,-30,[],632563353,"265f0d28-1033-4059-a49d-3cbad3c63dd2","2025-05-05T09:35:19.813Z","default",[],{"name":127,"created_at":7,"published_at":128,"updated_at":129,"id":130,"uuid":131,"content":132,"slug":492,"full_slug":493,"sort_by_date":118,"position":494,"tag_list":495,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":496,"first_published_at":497,"release_id":118,"lang":124,"path":118,"alternates":498,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Header","2026-10-07T11:10:10.189Z","2026-10-07T11:10:10.205Z",632563358,"2f01a7ab-082d-45e9-adbe-b223c4ba9feb",{"_uid":133,"link":134,"logo":137,"links":141,"buttons":487,"component":491},"5ff93704-f742-47ed-92db-e5b13f03564b",{"id":30,"url":135,"linktype":136,"fieldtype":32,"cached_url":135},"https://www.konversionskraft.de","url",{"id":138,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":139,"copyright":30,"fieldtype":49,"meta_data":140,"is_external_url":51},21395391,"https://a.storyblok.com/f/328018/300x31/362acdb1c8/kk-logo-white.svg",{},[142,190,244,293,432,443],{"_uid":143,"link":144,"links":147,"title":188,"component":189},"b2cf1eaa-6274-4de9-bf12-eec7e5df59f9",{"id":145,"url":30,"linktype":31,"fieldtype":32,"cached_url":146},"147973fb-7b43-4d6d-a404-ab2c0678fbc2","de/loesungen/",[148,153,158,164,170,176,182],{"_uid":149,"link":150,"text":58,"component":59},"3a7093f2-25df-4ed5-b335-805febe74512",{"id":151,"url":30,"linktype":31,"fieldtype":32,"cached_url":152},"c9021c39-1839-49c7-98c4-4014de8cfe28","de/loesungen/conversion-optimierung",{"_uid":154,"link":155,"text":65,"component":59},"159678a7-7dd0-460b-b9d9-8741afdc2b23",{"id":156,"url":30,"linktype":31,"fieldtype":32,"cached_url":157},"3f593847-2edc-4128-9330-e5bd0c0cdeb8","de/loesungen/personalisierung-ueberblick",{"_uid":159,"link":160,"text":163,"component":59},"4214b02c-039c-4a9c-b545-3cbce68afe82",{"id":161,"url":30,"linktype":31,"fieldtype":32,"cached_url":162},"2f790b38-6102-44bf-be14-30eb612116b7","de/loesungen/redesign-absicherung","Relaunch-/Redesign-Absicherung",{"_uid":165,"link":166,"text":169,"component":59},"328ea4fc-4b3f-47ec-b944-44bd93652d5e",{"id":167,"url":30,"linktype":31,"fieldtype":32,"cached_url":168},"556166c5-b13e-4cb7-9f29-b3ee70e89da5","de/loesungen/mehr-marketingeffizienz","Online-Marketing & Kampagnenoptimierung",{"_uid":171,"link":172,"text":175,"component":59},"836ef4eb-2dc4-419e-b607-99f8e0a55eea",{"id":173,"url":30,"linktype":31,"fieldtype":32,"cached_url":174},"f0d0c226-175e-437e-9ec3-2a774d53176b","de/loesungen/kundenbindung-loyalty","Kundenbindung & Loyalty",{"_uid":177,"link":178,"text":181,"component":59},"b4b4fb97-e791-42a6-b3a1-b1eff37e39cc",{"id":179,"url":30,"linktype":31,"fieldtype":32,"cached_url":180},"8384ac3d-99d5-450c-a366-97de897ba6c4","de/loesungen/kundenzentrierung","Kundenzentrierte Test-/Experimentierkultur",{"_uid":183,"link":184,"text":187,"component":59},"6bb72781-75bb-447e-8c30-4e3731e74c1b",{"id":185,"url":30,"linktype":31,"fieldtype":32,"cached_url":186},"3e74fa84-d5dd-4989-9b54-dc4b17d78d61","de/loesungen/product-discovery","Produktentwicklung & MVP-Begleitung","Lösungen","util-link-list",{"_uid":191,"link":192,"links":195,"title":243,"component":189},"c72751dc-01ca-4393-88d5-f98044c20dfe",{"id":193,"url":30,"linktype":31,"fieldtype":32,"cached_url":194},"3d5d20be-27f5-4633-85b0-bd2e681643a7","de/case-studies/case-study-ueberblick",[196,202,208,213,219,225,231,237],{"_uid":197,"link":198,"text":201,"component":59},"7842509a-13c2-4d57-887d-eca5e88c29c0",{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200},"432ec656-e9cb-4462-85f3-0d653d33bcd3","de/case-studies/case-study-betzold","Betzold: Personalisierung für KMU",{"_uid":203,"link":204,"text":207,"component":59},"edd83cb1-2bb0-469a-8007-d76d26c94804",{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},"b2f8d181-b222-4b79-a35a-ffc813533953","de/case-studies/case-study-freenet-ag","Freenet: CRO Team aufbauen & Inhousing",{"_uid":209,"link":210,"text":212,"component":59},"c43a5159-7404-431a-a873-696fc2415618",{"id":30,"url":211,"linktype":136,"fieldtype":32,"cached_url":211},"https://www.konversionskraft.de/innovationsmanagement/design-sprints.html","Telefonica: Innovation mit Design Sprints",{"_uid":214,"link":215,"text":218,"component":59},"79bdb63a-dd36-468f-ad57-1ff6352335ff",{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},"9da92b5c-0b48-463c-96af-f324d5951218","de/case-studies/case-study-computeruniverse","computeruniverse: Echtzeit Personalisierung",{"_uid":220,"link":221,"text":224,"component":59},"ed7cefbb-abbd-4bbe-ad78-97923943a968",{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},"bbad9c18-473e-4035-bb5a-9ec561f46a1d","de/case-studies/case-study-goertz","Görtz: Design Driven Relaunch",{"_uid":226,"link":227,"text":230,"component":59},"0025c2b0-0253-444d-89be-9bbae77b66fd",{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},"c6eccf7f-3c04-4d2e-84d7-aca24c02131a","de/case-studies/case-study-haufe","Haufe: Customer Centricity",{"_uid":232,"link":233,"text":236,"component":59},"ce573bb0-0e46-4c94-a737-bec58af9b6b3",{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},"0d6607f2-7b17-4248-877e-fab97adadbbd","de/case-studies/case-study-aldi-sued-personalisierung","ALDI Süd: Kanalübergreifende Personalisierung",{"_uid":238,"link":239,"text":242,"component":59},"155dbddf-9f79-4a6e-a17e-9c044fba1145",{"id":240,"url":30,"linktype":31,"fieldtype":32,"cached_url":241},"cb05cdff-2855-4e30-8abe-b7c60fb50e07","de/ressourcen/studien/download-grow-report","G.R.O.W. Report & Canvas - Download","Cases",{"_uid":245,"link":246,"links":249,"title":292,"component":189},"290333ca-9ef6-4c0d-8878-f5c285374311",{"id":247,"url":30,"linktype":31,"fieldtype":32,"cached_url":248},"0a47fb29-43c0-480d-8192-fdec9bed2a00","de/branchen/",[250,256,262,268,274,280,286],{"_uid":251,"link":252,"text":255,"component":59},"e03779ff-4a0c-492b-a23f-82cc41ce1b42",{"id":253,"url":30,"linktype":31,"fieldtype":32,"cached_url":254},"9db23777-e782-4660-8772-9f6b5706455e","de/branchen/banking-finance","Banking & Finance",{"_uid":257,"link":258,"text":261,"component":59},"f87e851a-7b12-4e65-8e92-329f5c9320c3",{"id":259,"url":30,"linktype":31,"fieldtype":32,"cached_url":260},"df24ecee-0472-4e18-b719-98ae5a7eaf30","de/branchen/b2b","B2B",{"_uid":263,"link":264,"text":267,"component":59},"2e8b4eaa-1fc5-445c-976f-bf38a081e21f",{"id":265,"url":30,"linktype":31,"fieldtype":32,"cached_url":266},"bdd1cf11-ef56-4696-be69-fa57208726f9","de/branchen/ngo","Non-Governmental Organisations",{"_uid":269,"link":270,"text":273,"component":59},"fbfa0f52-59fb-4fe2-9124-29860f34613f",{"id":271,"url":30,"linktype":31,"fieldtype":32,"cached_url":272},"f6d46912-5fe2-4540-9d5b-c06a31e49306","de/branchen/telekommunikation","Telekommunikation",{"_uid":275,"link":276,"text":279,"component":59},"2c8f964f-f25d-47fe-ac8f-e11f53673926",{"id":277,"url":30,"linktype":31,"fieldtype":32,"cached_url":278},"7bfaf1a9-5c8e-4a08-92ce-80b5ed12e311","de/branchen/e-commerce","E-Commerce",{"_uid":281,"link":282,"text":285,"component":59},"7657fffb-c9f6-47f7-a970-a9a623d59aca",{"id":283,"url":30,"linktype":31,"fieldtype":32,"cached_url":284},"d972d186-d012-40ec-94bf-d6f072c006bd","de/branchen/conversion-optimierung-travel","Travel & Entertainment",{"_uid":287,"link":288,"text":291,"component":59},"95e5bd1c-820a-404c-9425-fa5726f46039",{"id":289,"url":30,"linktype":31,"fieldtype":32,"cached_url":290},"adec7223-27fe-48be-895d-542dd2154619","de/branchen/d2c","D2C","Branchen",{"_uid":294,"link":295,"links":298,"title":431,"component":189},"78233a78-d66e-44e6-9bc6-f04e21981a36",{"id":296,"url":30,"linktype":31,"fieldtype":32,"cached_url":297},"2868c027-4bca-49d6-a93e-64534a555c46","de/know-how-tools",[299,303,309,315,321,325,335,341,346,356,362,368,374,380,386,392,396,401,407,413,419,425],{"_uid":300,"link":301,"text":302,"component":59},"e1000000-0000-4000-8000-000000000001",{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},"Ratgeber: Was ist Conversion-Optimierung?",{"_uid":304,"link":305,"text":308,"component":59},"e1000000-0000-4000-8000-000000000002",{"id":306,"url":30,"linktype":31,"fieldtype":32,"cached_url":307},"c3fa47db-d9f1-440c-90f1-5edb09eff03b","de/customer-journey","Ratgeber: Was ist eine Customer Journey?",{"_uid":310,"link":311,"text":314,"component":59},"e1000000-0000-4000-8000-000000000003",{"id":312,"url":30,"linktype":31,"fieldtype":32,"cached_url":313},"cda69b30-8362-4d2d-80a3-ef4b9f11178a","de/ab-testing","Ratgeber: Was ist A/B-Testing?",{"_uid":316,"link":317,"text":320,"component":59},"e1000000-0000-4000-8000-000000000004",{"id":318,"url":30,"linktype":31,"fieldtype":32,"cached_url":319},"2c10eaf4-b33d-43f0-ac03-831a2c9513f2","de/cro-agentur-finden","Ratgeber: Wie finde ich eine gute CRO-Agentur?",{"_uid":322,"link":323,"text":324,"component":59},"e1000000-0000-4000-8000-000000000005",{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},"Ratgeber: Was ist Personalisierung?",{"_uid":326,"link":327,"text":334,"component":59},"5b065a95-dc2c-4157-9cce-36a5491d748a",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":330},"f3c858d2-69c1-4782-a66c-03634b2258f6","de/weiterbildung/uebersicht-der-weiterbildungsangebote",{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Übersicht der Weiterbildungsangebote",61789049106112,"uebersicht-der-weiterbildungsangebote","Academy - E-Kurse & Schulungen",{"_uid":336,"link":337,"text":340,"component":59},"7f66786d-3901-4f91-b78b-5363f8a34cbd",{"id":338,"url":30,"linktype":31,"fieldtype":32,"cached_url":339},"cb7da046-7dd0-466b-a99d-5e01142617f1","de/ressourcen/download-bibliothek","Download Bibliothek - E-Books, Studien, Frameworks",{"_uid":342,"link":343,"text":345,"component":59},"8eb16b14-6456-4a01-8f2c-aa930c24ac5d",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":344},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Weiterbildungen im Überblick",{"_uid":347,"link":348,"text":355,"component":59},"aff38e25-0be7-4a95-8247-7875f706c31d",{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":351},"59affe36-02b5-42a7-9ef1-a2ea2e34bc71","de/webinare/",{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},"Anstehende Webinare",62483764663535,"webinare","Webinare",{"_uid":357,"link":358,"text":361,"component":59},"2ab92889-dda6-4602-89d4-48b24e7a6e97",{"id":359,"url":30,"linktype":31,"fieldtype":32,"cached_url":360},"c96790f9-bb24-4408-873a-807fa6dab582","de/tools/","Statistik Tools",{"_uid":363,"link":364,"text":367,"component":59},"6332bc11-9aaf-402f-84b6-715384d999ad",{"id":365,"url":30,"linktype":31,"fieldtype":32,"cached_url":366},"c9edb73d-2ca1-4011-bc6f-6b60489a133b","de/weiterbildung/inhouse-lehrgang-zertifizierter-conversion-manager","Inhouse Lehrgang - Conversion Manager",{"_uid":369,"link":370,"text":373,"component":59},"b4dc283b-c2a3-4b37-bd4d-ab62342a5fc5",{"id":371,"url":30,"linktype":31,"fieldtype":32,"cached_url":372},"25e060e7-a7d4-43e4-845a-2287180afe78","de/weiterbildung/inhouse-schulung-product-discovery","Inhouse Training - Product Discovery ",{"_uid":375,"link":376,"text":379,"component":59},"f10472fa-9d8b-4ab7-96f8-2dd9c93f6553",{"id":377,"url":30,"linktype":31,"fieldtype":32,"cached_url":378},"af525344-9836-4511-81a1-4fb95c0e67aa","de/produkte/behavior-pattern-model-poster","Behavior Pattern Model Poster",{"_uid":381,"link":382,"text":385,"component":59},"fb118cba-5d23-4282-8a72-c27ea9a8aec9",{"id":383,"url":30,"linktype":31,"fieldtype":32,"cached_url":384},"9c48d4d5-330b-4b96-af5e-68a9cda735d4","de/produkte/behavior-patterns-kartenset","Behavior Pattern Kartenset",{"_uid":387,"link":388,"text":391,"component":59},"90aba8f9-395b-4f38-abad-71f05bc0449f",{"id":389,"url":30,"linktype":31,"fieldtype":32,"cached_url":390},"5dab273c-49bb-4f64-a3cd-de96f0d7b39f","de/growth-ambassador-community","Growth Ambassador Community",{"_uid":393,"link":394,"text":395,"component":59},"99cf735d-f680-4c48-9074-636c4830d35a",{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},"News & Know-how in dein Postfach",{"_uid":397,"link":398,"text":400,"component":59},"f5697cde-7f34-4274-9572-e5ec3e7457bd",{"id":30,"url":399,"linktype":136,"fieldtype":32,"cached_url":399},"https://www.growthmindedsuperheroes.com/","GMS - growth minded SUPERHEROES",{"_uid":402,"link":403,"text":406,"component":59},"00f49f9b-f75c-4775-a61f-41fd61a92ed3",{"id":404,"url":30,"linktype":31,"fieldtype":32,"cached_url":405},"1d084a65-02b3-4ee1-be0d-9806be223ab2","de/ressourcen/e-books/statistik-e-book-und-basic-wissen-fuer-a-b-testing","Download: Statistik E-Book Bundle",{"_uid":408,"link":409,"text":412,"component":59},"e0422140-94e7-4dd8-87f7-a0f752dd712d",{"id":410,"url":30,"linktype":31,"fieldtype":32,"cached_url":411},"c8996f10-09f1-4543-874b-158275456f9b","de/ressourcen/e-books/personalisierung-mit-dem-4-stufen-modell","Download: E-Book Personalisierung",{"_uid":414,"link":415,"text":418,"component":59},"de7271fe-965f-418b-8d42-31b78f962e1d",{"id":416,"url":30,"linktype":31,"fieldtype":32,"cached_url":417},"58333d89-01c3-4cac-863e-e7cbc02a08bc","de/ressourcen/frameworks/wdw-hypothesen-framework","Download: WDW Hypothesen Framework",{"_uid":420,"link":421,"text":424,"component":59},"be031ed2-c7f7-4c8b-8f58-6f87074f4dc0",{"id":422,"url":30,"linktype":31,"fieldtype":32,"cached_url":423},"3aa8f349-0361-45a7-a391-066df5c9e7ff","de/ressourcen/frameworks/roi-ab-testing-business-case-paket","Download: A/B Testing ROI Business Case Paket",{"_uid":426,"link":427,"text":430,"type":30,"component":59},"8d464b9b-86fe-4c09-b5ad-15f1746ab4a8",{"id":428,"url":30,"linktype":31,"fieldtype":32,"cached_url":429},"4e8a7b56-0857-4af1-9068-edc69349fb30","de/ressourcen/frameworks/hook-model-canvas","Framework: Hook Model Canvas","Know-how & Tools",{"_uid":433,"link":434,"links":441,"title":442,"component":189},"3a303c5d-3ef4-482e-b31d-02856c821947",{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":437},"1e20ab74-88ab-4f66-b3a1-019d85e2ef84","de/blog/",{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},"Overview",103884675285507,"blog",[],"Blog",{"_uid":444,"link":445,"links":448,"title":486,"component":189},"5e1fb531-7f55-4c8e-8b25-32fa43e7af94",{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},"d7112b89-d5ce-41d8-a369-293c8b86e98d","de/ueber-uns/wer-wir-sind",[449,453,463,469,474,480],{"_uid":450,"link":451,"text":452,"component":59},"95511c3e-0c54-4f6e-83bc-143e5ac943f2",{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},"Team: Wer wir sind",{"_uid":454,"link":455,"text":462,"component":59},"10e03a1d-860a-4a64-8997-f352cab5291c",{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":458},"c20fc377-1157-4539-97d2-0ded113d1a69","de/ueber-uns/was-wir-tun",{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},"Was wir tun",62047816851482,"was-wir-tun","Methoden: Was wir tun",{"_uid":464,"link":465,"text":468,"component":59},"cc8765bf-7f12-478b-81a7-29f508fc805a",{"id":466,"url":30,"linktype":31,"fieldtype":32,"cached_url":467},"b190ded2-7e87-4b67-83c9-8ad6625d5480","de/ueber-uns/unsere-kunden","Kunden: Für wen arbeiten wir",{"_uid":470,"link":471,"text":473,"component":59},"47e8279b-16f2-4f6b-8cd3-bd9407369bba",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":472},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Karriere & Jobs",{"_uid":475,"link":476,"text":479,"component":59},"85eb0d40-5379-4f62-a6a8-6cbbbcf27dd9",{"id":477,"url":30,"linktype":31,"fieldtype":32,"cached_url":478},"e5cc2d5c-06b8-4487-941c-0e463c3e4f0b","de/ueber-uns/team-first","Unsere Kultur: Team first",{"_uid":481,"link":482,"text":485,"component":59},"e8111c32-8191-4211-b40d-073b5afdf12f",{"id":483,"url":30,"linktype":31,"fieldtype":32,"cached_url":484},"31befb84-87a7-4c51-9028-092a1a69f015","de/grow-model","G.R.O.W. Model - Reifegrad Assessment","Über uns",[488],{"_uid":489,"icon":30,"link":490,"text":71,"intent":35,"component":36,"icon_position":37},"1b18d9f0-85af-48f2-a038-6a823d74dbff",{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},"core-header","header","de/_settings/header",0,[],"c1fc9f92-e520-41db-8395-ac2606e318d5","2025-05-05T09:35:20.471Z",[],"singleton-settings","Mehr lesen",[502],{"_uid":503,"head":504,"cards":519,"theme":124,"alignment":44,"component":667,"cards_per_row":668,"icon_position":669,"action_buttons":670,"bordered_cards":81},"3aaa4f32-19e8-41b0-aa02-03b4360405e7",[505],{"_uid":506,"kicker":30,"headline":507,"component":514,"subheadline":515,"show_top_line":81,"action_buttons":518},"67897cc1-c782-48fd-b6a9-3f48dfa972c1",{"type":39,"content":508},[509],{"type":42,"content":510},[511],{"text":512,"type":513},"Danach suchten andere Besucher","text","item-head",{"type":39,"content":516},[517],{"type":42},[],[520,549,575,597,621,644],{"tag":30,"_uid":521,"icon":522,"text":528,"image":534,"button":536,"headline":543,"component":548},"509dd04a-ac3a-4842-b787-c99d7bbe614b",{"id":523,"alt":524,"name":30,"focus":30,"title":525,"source":30,"filename":526,"copyright":30,"fieldtype":49,"meta_data":527,"is_external_url":51},23160806,"Halbkreis mit Tachonadel im rechten Bereich","Performance","https://a.storyblok.com/f/328018/150x150/d47b48585b/performance-heller-bg.svg",{"alt":524,"title":525,"source":30,"copyright":30},{"type":39,"content":529},[530],{"type":42,"content":531},[532],{"text":533,"type":513},"Mit dem Konfidenzrechner von konversionsKRAFT hast du die Möglichkeit, die Ergebnisse deines A/B-Tests auf signifikante Unterschiede zu untersuchen.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":535},{},[537],{"_uid":538,"icon":27,"link":539,"text":546,"intent":547,"component":36,"icon_position":37},"942eaebc-4d2f-49f1-818a-64913826a082",{"id":540,"url":30,"linktype":31,"fieldtype":32,"cached_url":541,"story":542},"20da88c1-38f8-46fb-8efb-99c7e3edaf41","de/tools/konfidenzrechner",{"name":543,"id":544,"uuid":540,"slug":545,"url":541,"full_slug":541,"_stopResolving":81},"Konfidenzrechner",62131923697584,"konfidenzrechner","Zum Tool","tertiary","section-features__card",{"tag":30,"_uid":550,"icon":551,"text":557,"image":563,"button":565,"headline":572,"component":548},"f5939252-f8ef-4fa9-a412-d80045de2c3a",{"id":552,"alt":553,"name":30,"focus":30,"title":554,"source":30,"filename":555,"copyright":30,"fieldtype":49,"meta_data":556,"is_external_url":51},23160824,"Stilisierte Uhr mit weißen Zeigern auf 12 und 3 Uhr, umgeben von einem schwarzen, gegen den Uhrzeigersinn gezeichneten Pfeilkreis","Rückblick","https://a.storyblok.com/f/328018/150x150/25b4408792/uhr-rueckblick-heller-bg.svg",{"alt":553,"title":554,"source":30,"copyright":30},{"type":39,"content":558},[559],{"type":42,"content":560},[561],{"text":562,"type":513},"Der Testlaufzeitrechner hilft dir, deine Uplifts sicher nachzuweisen und eine bessere Einschätzung für den nachweisbaren Effekt vornehmen zu können.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":564},{},[566],{"_uid":567,"icon":27,"link":568,"text":546,"intent":547,"component":36,"icon_position":37},"903598b6-6a79-4e7c-a44e-7ad9b3f1b2ab",{"id":569,"url":30,"linktype":31,"fieldtype":32,"cached_url":570,"story":571},"5c12fee4-da27-4b84-9e21-125e542f2261","de/tools/testlaufzeitrechner",{"name":572,"id":573,"uuid":569,"slug":574,"url":570,"full_slug":570,"_stopResolving":81},"Testlaufzeitrechner",62134457203508,"testlaufzeitrechner",{"tag":30,"_uid":576,"icon":577,"text":583,"image":589,"button":591,"headline":355,"component":548},"3f45584f-e296-4c4c-aeb2-74fb602c25cc",{"id":578,"alt":579,"name":30,"focus":30,"title":580,"source":30,"filename":581,"copyright":30,"fieldtype":49,"meta_data":582,"is_external_url":51},23160767,"Icon mit Person einem Notebook und Smartphone","Customer Journey","https://a.storyblok.com/f/328018/150x150/ea7a1982ed/customer-journey-heller-bg.svg",{"alt":579,"title":580,"source":30,"copyright":30},{"type":39,"content":584},[585],{"type":42,"content":586},[587],{"text":588,"type":513},"Unsere Webinare richten sich an alle, die mehr wollen – mehr Uplift, mehr ROI, mehr Wachstum. Unsere Experten und Gastreferenten vermitteln in den Web-Seminaren wichtiges Optimiererwissen.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":590},{},[592],{"_uid":593,"icon":27,"link":594,"text":596,"intent":547,"component":36,"icon_position":37},"eec7fdfe-219e-4996-b99e-645675c27ea8",{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":595},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},"Zur Übersicht",{"tag":30,"_uid":598,"icon":599,"text":605,"image":612,"button":614,"headline":620,"component":548},"d70a1587-7a51-414c-aa40-fa4419ea02b7",{"id":600,"alt":601,"name":30,"focus":30,"title":602,"source":30,"filename":603,"copyright":30,"fieldtype":49,"meta_data":604,"is_external_url":51},23160771,"Symbol eines Bachelor Huts für Bildung","Bachelor Hut","https://a.storyblok.com/f/328018/150x150/35fc1a0701/diplom-bachelor-heller-bg.svg",{"alt":601,"title":602,"source":30,"copyright":30},{"type":39,"content":606},[607],{"type":42,"attrs":608,"content":609},{"textAlign":118},[610],{"text":611,"type":513},"Profitiere von der langjährigen Erfahrung unserer Consultants, Analysten, UX Designern und Konsumpsychologen und erlange neues Know-how für deinen Alltag.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":613},{},[615],{"_uid":616,"icon":27,"link":617,"text":619,"intent":547,"component":36,"icon_position":37},"c320c7a7-6ad7-4ab7-8cbd-98b5dbe6fa38",{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":618},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},"Zur Weiterbildung","Weiterbildung",{"tag":30,"_uid":622,"icon":623,"text":629,"image":636,"button":638,"headline":459,"component":548},"cd63af88-8220-48f4-b392-1f5eabcb2d3c",{"id":624,"alt":625,"name":30,"focus":30,"title":626,"source":30,"filename":627,"copyright":30,"fieldtype":49,"meta_data":628,"is_external_url":51},23160799,"Drei Personen nebeneinander mit jeweils einem Stern darunter","Kundenbedürfnis verstehen","https://a.storyblok.com/f/328018/150x150/02138a981e/kundenbeduerfnis-verstehen-heller-bg.svg",{"alt":625,"title":626,"source":30,"copyright":30},{"type":39,"content":630},[631,635],{"type":42,"content":632},[633],{"text":634,"type":513},"Wir erschließen schnell und systematisch existierende digitale Wachstumspotenziale. Agil, kundenzentriert und datenbasiert.",{"type":42},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":637},{},[639],{"_uid":640,"icon":27,"link":641,"text":643,"intent":547,"component":36,"icon_position":37},"e7f68e81-f9b0-4fb4-810b-224498e148b2",{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":642},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},"Mehr erfahren",{"tag":30,"_uid":645,"icon":646,"text":652,"image":659,"button":661,"headline":78,"component":548},"cf571a54-a871-40ed-b3da-a8f7bc23fdf4",{"id":647,"alt":648,"name":30,"focus":30,"title":649,"source":30,"filename":650,"copyright":30,"fieldtype":49,"meta_data":651,"is_external_url":51},23160774,"Ein skizzierter Diamant der funkelt","Diamant","https://a.storyblok.com/f/328018/150x150/67d557c518/diamant-heller-bg.svg",{"alt":648,"title":649,"source":30,"copyright":30},{"type":39,"content":653},[654,658],{"type":42,"content":655},[656],{"text":657,"type":513},"Bist du bereit, deine Karriere bei uns zu starten?",{"type":42},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":660},{},[662],{"_uid":663,"icon":27,"link":664,"text":666,"intent":547,"component":36,"icon_position":37},"4b0f8e8b-cfbd-4bad-99ba-ed5635cc99ae",{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":665},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},"Vakanzen","section-features-1","3","top",[],[672],{"_uid":673,"kicker":30,"headline":674,"component":514,"subheadline":680,"show_top_line":51,"action_buttons":686},"31cce379-ea89-4fdf-84f8-52e990bcf402",{"type":39,"content":675},[676],{"type":42,"content":677},[678],{"text":679,"type":513},"Hoppla!",{"type":39,"content":681},[682],{"type":42,"content":683},[684],{"text":685,"type":513},"Die angeforderte Seite konnte leider nicht gefunden werden.",[],[688],{"_uid":689,"type":30,"kicker":30,"headline":690,"component":514,"subheadline":697,"show_top_line":51,"action_buttons":700},"3ffbe671-41cf-400a-980c-6dbe14b6ce6f",{"type":39,"content":691},[692],{"type":42,"attrs":693,"content":694},{"textAlign":118},[695],{"text":696,"type":513},"Über den Autor",{"type":39,"content":698},[699],{"type":42},[],[],[],"min Lesezeit",[705],{"_uid":706,"icon":27,"link":707,"text":500,"intent":35,"component":36,"icon_position":37},"bb239a64-a116-4d8f-9695-ffc1a5e260a3",{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":708},{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},"Verfasst von","Inhalt","Lesedauer","Minuten","_settings","de/_settings/",-40,[],"c1ba6ded-acb9-4c7e-8404-38e942bdfab9","2025-05-05T09:35:20.134Z",[],1791547703,[722,857],{"name":127,"created_at":7,"published_at":128,"updated_at":129,"id":130,"uuid":131,"content":723,"slug":492,"full_slug":493,"sort_by_date":118,"position":494,"tag_list":855,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":496,"first_published_at":497,"release_id":118,"lang":124,"path":118,"alternates":856,"default_full_slug":118,"translated_slugs":118},{"_uid":133,"link":724,"logo":725,"links":727,"buttons":852,"component":491},{"id":30,"url":135,"linktype":136,"fieldtype":32,"cached_url":135},{"id":138,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":139,"copyright":30,"fieldtype":49,"meta_data":726,"is_external_url":51},{},[728,745,764,781,831,835],{"_uid":143,"link":729,"links":730,"title":188,"component":189},{"id":145,"url":30,"linktype":31,"fieldtype":32,"cached_url":146},[731,733,735,737,739,741,743],{"_uid":149,"link":732,"text":58,"component":59},{"id":151,"url":30,"linktype":31,"fieldtype":32,"cached_url":152},{"_uid":154,"link":734,"text":65,"component":59},{"id":156,"url":30,"linktype":31,"fieldtype":32,"cached_url":157},{"_uid":159,"link":736,"text":163,"component":59},{"id":161,"url":30,"linktype":31,"fieldtype":32,"cached_url":162},{"_uid":165,"link":738,"text":169,"component":59},{"id":167,"url":30,"linktype":31,"fieldtype":32,"cached_url":168},{"_uid":171,"link":740,"text":175,"component":59},{"id":173,"url":30,"linktype":31,"fieldtype":32,"cached_url":174},{"_uid":177,"link":742,"text":181,"component":59},{"id":179,"url":30,"linktype":31,"fieldtype":32,"cached_url":180},{"_uid":183,"link":744,"text":187,"component":59},{"id":185,"url":30,"linktype":31,"fieldtype":32,"cached_url":186},{"_uid":191,"link":746,"links":747,"title":243,"component":189},{"id":193,"url":30,"linktype":31,"fieldtype":32,"cached_url":194},[748,750,752,754,756,758,760,762],{"_uid":197,"link":749,"text":201,"component":59},{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200},{"_uid":203,"link":751,"text":207,"component":59},{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},{"_uid":209,"link":753,"text":212,"component":59},{"id":30,"url":211,"linktype":136,"fieldtype":32,"cached_url":211},{"_uid":214,"link":755,"text":218,"component":59},{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},{"_uid":220,"link":757,"text":224,"component":59},{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},{"_uid":226,"link":759,"text":230,"component":59},{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},{"_uid":232,"link":761,"text":236,"component":59},{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},{"_uid":238,"link":763,"text":242,"component":59},{"id":240,"url":30,"linktype":31,"fieldtype":32,"cached_url":241},{"_uid":245,"link":765,"links":766,"title":292,"component":189},{"id":247,"url":30,"linktype":31,"fieldtype":32,"cached_url":248},[767,769,771,773,775,777,779],{"_uid":251,"link":768,"text":255,"component":59},{"id":253,"url":30,"linktype":31,"fieldtype":32,"cached_url":254},{"_uid":257,"link":770,"text":261,"component":59},{"id":259,"url":30,"linktype":31,"fieldtype":32,"cached_url":260},{"_uid":263,"link":772,"text":267,"component":59},{"id":265,"url":30,"linktype":31,"fieldtype":32,"cached_url":266},{"_uid":269,"link":774,"text":273,"component":59},{"id":271,"url":30,"linktype":31,"fieldtype":32,"cached_url":272},{"_uid":275,"link":776,"text":279,"component":59},{"id":277,"url":30,"linktype":31,"fieldtype":32,"cached_url":278},{"_uid":281,"link":778,"text":285,"component":59},{"id":283,"url":30,"linktype":31,"fieldtype":32,"cached_url":284},{"_uid":287,"link":780,"text":291,"component":59},{"id":289,"url":30,"linktype":31,"fieldtype":32,"cached_url":290},{"_uid":294,"link":782,"links":783,"title":431,"component":189},{"id":296,"url":30,"linktype":31,"fieldtype":32,"cached_url":297},[784,786,788,790,792,794,797,799,802,805,807,809,811,813,815,817,819,821,823,825,827,829],{"_uid":300,"link":785,"text":302,"component":59},{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},{"_uid":304,"link":787,"text":308,"component":59},{"id":306,"url":30,"linktype":31,"fieldtype":32,"cached_url":307},{"_uid":310,"link":789,"text":314,"component":59},{"id":312,"url":30,"linktype":31,"fieldtype":32,"cached_url":313},{"_uid":316,"link":791,"text":320,"component":59},{"id":318,"url":30,"linktype":31,"fieldtype":32,"cached_url":319},{"_uid":322,"link":793,"text":324,"component":59},{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},{"_uid":326,"link":795,"text":334,"component":59},{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":796},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},{"_uid":336,"link":798,"text":340,"component":59},{"id":338,"url":30,"linktype":31,"fieldtype":32,"cached_url":339},{"_uid":342,"link":800,"text":345,"component":59},{"id":328,"url":30,"linktype":31,"fieldtype":32,"cached_url":329,"story":801},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329,"_stopResolving":81},{"_uid":347,"link":803,"text":355,"component":59},{"id":349,"url":30,"linktype":31,"fieldtype":32,"cached_url":350,"story":804},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350,"_stopResolving":81},{"_uid":357,"link":806,"text":361,"component":59},{"id":359,"url":30,"linktype":31,"fieldtype":32,"cached_url":360},{"_uid":363,"link":808,"text":367,"component":59},{"id":365,"url":30,"linktype":31,"fieldtype":32,"cached_url":366},{"_uid":369,"link":810,"text":373,"component":59},{"id":371,"url":30,"linktype":31,"fieldtype":32,"cached_url":372},{"_uid":375,"link":812,"text":379,"component":59},{"id":377,"url":30,"linktype":31,"fieldtype":32,"cached_url":378},{"_uid":381,"link":814,"text":385,"component":59},{"id":383,"url":30,"linktype":31,"fieldtype":32,"cached_url":384},{"_uid":387,"link":816,"text":391,"component":59},{"id":389,"url":30,"linktype":31,"fieldtype":32,"cached_url":390},{"_uid":393,"link":818,"text":395,"component":59},{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},{"_uid":397,"link":820,"text":400,"component":59},{"id":30,"url":399,"linktype":136,"fieldtype":32,"cached_url":399},{"_uid":402,"link":822,"text":406,"component":59},{"id":404,"url":30,"linktype":31,"fieldtype":32,"cached_url":405},{"_uid":408,"link":824,"text":412,"component":59},{"id":410,"url":30,"linktype":31,"fieldtype":32,"cached_url":411},{"_uid":414,"link":826,"text":418,"component":59},{"id":416,"url":30,"linktype":31,"fieldtype":32,"cached_url":417},{"_uid":420,"link":828,"text":424,"component":59},{"id":422,"url":30,"linktype":31,"fieldtype":32,"cached_url":423},{"_uid":426,"link":830,"text":430,"type":30,"component":59},{"id":428,"url":30,"linktype":31,"fieldtype":32,"cached_url":429},{"_uid":433,"link":832,"links":834,"title":442,"component":189},{"id":435,"url":30,"linktype":31,"fieldtype":32,"cached_url":436,"story":833},{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436,"_stopResolving":81},[],{"_uid":444,"link":836,"links":837,"title":486,"component":189},{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},[838,840,843,845,848,850],{"_uid":450,"link":839,"text":452,"component":59},{"id":446,"url":30,"linktype":31,"fieldtype":32,"cached_url":447},{"_uid":454,"link":841,"text":462,"component":59},{"id":456,"url":30,"linktype":31,"fieldtype":32,"cached_url":457,"story":842},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457,"_stopResolving":81},{"_uid":464,"link":844,"text":468,"component":59},{"id":466,"url":30,"linktype":31,"fieldtype":32,"cached_url":467},{"_uid":470,"link":846,"text":473,"component":59},{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":847},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},{"_uid":475,"link":849,"text":479,"component":59},{"id":477,"url":30,"linktype":31,"fieldtype":32,"cached_url":478},{"_uid":481,"link":851,"text":485,"component":59},{"id":483,"url":30,"linktype":31,"fieldtype":32,"cached_url":484},[853],{"_uid":489,"icon":30,"link":854,"text":71,"intent":35,"component":36,"icon_position":37},{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},[],[],{"name":15,"created_at":7,"published_at":16,"updated_at":17,"id":18,"uuid":19,"content":858,"slug":116,"full_slug":117,"sort_by_date":118,"position":119,"tag_list":891,"is_startpage":51,"parent_id":121,"meta_data":118,"group_id":122,"first_published_at":123,"release_id":118,"lang":124,"path":118,"alternates":892,"default_full_slug":118,"translated_slugs":118},{"cta":859,"_uid":45,"logo":867,"links":869,"component":82,"copyright":83,"logo_link":879,"legal_links":880},[860],{"_uid":23,"buttons":861,"caption":864,"component":43,"caption_position":44},[862],{"_uid":26,"icon":27,"link":863,"text":34,"intent":35,"component":36,"icon_position":37},{"id":29,"url":30,"linktype":31,"fieldtype":32,"cached_url":33},{"type":39,"content":865},[866],{"type":42},{"id":47,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":48,"copyright":30,"fieldtype":49,"meta_data":868,"is_external_url":51},{},[870,872,874,876],{"_uid":54,"link":871,"text":58,"component":59},{"id":56,"url":30,"linktype":31,"fieldtype":32,"cached_url":57},{"_uid":61,"link":873,"text":65,"type":30,"component":59},{"id":63,"url":30,"linktype":31,"fieldtype":32,"cached_url":64},{"_uid":67,"link":875,"text":71,"component":59},{"id":69,"url":30,"linktype":31,"fieldtype":32,"cached_url":70},{"_uid":73,"link":877,"text":78,"component":59},{"id":75,"url":30,"linktype":31,"fieldtype":32,"cached_url":76,"story":878},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76,"_stopResolving":81},{"id":85,"url":30,"linktype":31,"fieldtype":32,"cached_url":86},[881,883,885,887,889],{"_uid":89,"link":882,"text":93,"component":59},{"id":91,"url":30,"linktype":31,"fieldtype":32,"cached_url":92},{"_uid":95,"link":884,"text":99,"component":59},{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},{"_uid":101,"link":886,"text":105,"component":59},{"id":103,"url":30,"linktype":31,"fieldtype":32,"cached_url":104},{"_uid":107,"link":888,"text":111,"component":59},{"id":109,"url":30,"linktype":31,"fieldtype":32,"cached_url":110},{"_uid":113,"link":890,"text":115,"component":59},{"id":97,"url":30,"linktype":31,"fieldtype":32,"cached_url":98},[],[],[894,895,896,897,898,899,900],{"name":438,"id":439,"uuid":435,"slug":440,"url":436,"full_slug":436},{"name":543,"id":544,"uuid":540,"slug":545,"url":541,"full_slug":541},{"name":352,"id":353,"uuid":349,"slug":354,"url":350,"full_slug":350},{"name":572,"id":573,"uuid":569,"slug":574,"url":570,"full_slug":570},{"name":459,"id":460,"uuid":456,"slug":461,"url":457,"full_slug":457},{"name":78,"id":79,"uuid":75,"slug":80,"url":76,"full_slug":76},{"name":331,"id":332,"uuid":328,"slug":333,"url":329,"full_slug":329},{"story":902,"cv":720,"rels":1989,"links":1990},{"name":903,"created_at":904,"published_at":905,"updated_at":906,"id":907,"uuid":908,"content":909,"slug":1981,"full_slug":1982,"sort_by_date":118,"position":1983,"tag_list":1984,"is_startpage":51,"parent_id":1985,"meta_data":118,"group_id":1986,"first_published_at":1987,"release_id":118,"lang":124,"path":118,"alternates":1988,"default_full_slug":118,"translated_slugs":118},"Personalisierung – Orchestrate Phase","2025-07-08T07:10:28.398Z","2025-09-29T14:36:17.909Z","2025-09-29T14:36:17.952Z",66637940349515,"7a11cdd0-3b8a-4084-bc7e-42cb72de13b7",{"seo":910,"_uid":915,"body":916,"footer":30,"header":30,"component":1979,"seo_noindex":51,"seo_nofollow":51,"seo_canonical":1980},{"_uid":911,"title":912,"plugin":913,"og_image":30,"og_title":912,"description":914,"twitter_image":30,"twitter_title":912,"og_description":914,"twitter_description":914},"3267337d-05f8-46c2-ab75-b07fcd9052ae","Personalisierung orchestrieren: Strategie, Struktur & Skalierung | konversionsKRAFT","seo_metatags","Skaliere deine Personalisierungsstrategie mit konversionsKRAFT: Entwickle ein integriertes Operating Model, optimiere kanalübergreifend und verankere Prozesse für nachhaltige Wirkung.\n\n","130aec7d-8e2e-46bb-b41a-ad7f6a7459c7",[917,948,1060,1113,1394,1506,1582,1624,1652,1751,1798,1947],{"_uid":918,"head":919,"list":936,"image":937,"theme":941,"alignment":942,"component":943,"title_size":944,"action_buttons":945,"floating_image":946,"gradient_theme":124,"overlay_next_section":81},"da934fab-a774-4ea4-b361-d397c394a6c4",[920],{"_uid":921,"kicker":922,"headline":923,"component":514,"subheadline":933,"show_top_line":51},"ff89156d-a71b-4ec2-9ec9-0698a23e6505","Orchestrate-Phase der Personalisierung",{"type":39,"content":924},[925],{"type":42,"attrs":926,"content":927},{"textAlign":118},[928],{"text":929,"type":513,"marks":930},"Relevanz auf allen Kanälen – Personalisierung strategisch verankern und skalieren",[931],{"type":932},"bold",{"type":39,"content":934},[935],{"type":42},[],{"id":938,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":939,"copyright":30,"fieldtype":49,"meta_data":940,"is_external_url":51},63913490248043,"https://a.storyblok.com/f/328018/708x418/4cd9d2e6a3/entmystifizierung-der-personalisierung-ebook.png",{},"brand","left","section-hero-3","big",[],{"id":118,"alt":118,"name":30,"focus":118,"title":118,"filename":118,"copyright":118,"fieldtype":49,"meta_data":947,"is_external_url":51},{},{"_uid":949,"ctas":950,"head":951,"list":1050,"image":1051,"items":1057,"theme":124,"caption":30,"alignment":1058,"component":1059,"image_sticky":51},"2c897d33-0985-4da6-b926-410fa5ebf38e",[],[952],{"_uid":953,"kicker":30,"headline":954,"component":514,"subheadline":963},"c248d0e5-288f-4ce9-afea-61a5ee001a66",{"type":39,"content":955},[956],{"type":42,"attrs":957,"content":958},{"textAlign":118},[959],{"text":960,"type":513,"marks":961},"Deine Ziele in der Orchestrate Phase",[962],{"type":932},{"type":39,"content":964},[965,977,986,995,997,1006],{"type":42,"attrs":966,"content":967},{"textAlign":118},[968],{"text":969,"type":513,"marks":970},"Du hast bereits Personalisierungskampagnen und in deinem bisherigen Tool liegt eine Vielzahl an Maßnahmen und Segmenten? ",[971,975],{"type":972,"attrs":973},"textStyle",{"color":974},"#252121",{"type":976},"italic",{"type":42,"attrs":978,"content":979},{"textAlign":118},[980],{"text":981,"type":513,"marks":982},"Du fragst dich, wie du das alles für ein zukunftssicheres Vorgehen systematisch konsolidierst? ",[983,985],{"type":972,"attrs":984},{"color":974},{"type":976},{"type":42,"attrs":987,"content":988},{"textAlign":118},[989],{"text":990,"type":513,"marks":991},"1:1 Echtzeit Personalisierung ist die Vision und du fragst dich, wie das schneller zu erreichen ist?",[992,994],{"type":972,"attrs":993},{"color":974},{"type":976},{"type":42,"attrs":996},{"textAlign":118},{"type":42,"attrs":998,"content":999},{"textAlign":118},[1000],{"text":1001,"type":513,"marks":1002},"Typische Ziele dieser Phase:",[1003,1005],{"type":972,"attrs":1004},{"color":974},{"type":932},{"type":1007,"content":1008},"bullet_list",[1009,1020,1030,1040],{"type":1010,"content":1011},"list_item",[1012],{"type":42,"attrs":1013,"content":1014},{"textAlign":44},[1015],{"text":1016,"type":513,"marks":1017},"Personalisierung auf das nächste Level bringen und systematisch skalieren",[1018],{"type":972,"attrs":1019},{"color":974},{"type":1010,"content":1021},[1022],{"type":42,"attrs":1023,"content":1024},{"textAlign":44},[1025],{"text":1026,"type":513,"marks":1027},"Wachstumstreiber entlang der Customer Journey zielsicher identifizieren",[1028],{"type":972,"attrs":1029},{"color":974},{"type":1010,"content":1031},[1032],{"type":42,"attrs":1033,"content":1034},{"textAlign":44},[1035],{"text":1036,"type":513,"marks":1037},"Teamsetup kanalübergreifend aufbauen",[1038],{"type":972,"attrs":1039},{"color":974},{"type":1010,"content":1041},[1042],{"type":42,"attrs":1043,"content":1044},{"textAlign":44},[1045],{"text":1046,"type":513,"marks":1047},"ROI demonstrieren und strategischen Business Case begründen",[1048],{"type":972,"attrs":1049},{"color":974},[],{"id":1052,"alt":1053,"name":30,"focus":30,"title":1054,"source":30,"filename":1055,"copyright":30,"fieldtype":49,"meta_data":1056,"is_external_url":51},23160369,"Vierstufiges Reifemodell in Form eines aufsteigenden Graphen mit den Phasen: Get started, Raise awareness, Orchestrate, World Class.","GROW Model - Orchestrate","https://a.storyblok.com/f/328018/150x150/7f553ee7e8/03-g-r-o-w-model-orchestrate.svg",{"alt":1053,"title":1054,"source":30,"copyright":30},[],"right","section-features-4",{"_uid":1061,"ctas":1062,"head":1063,"list":1084,"image":1085,"items":1091,"theme":1112,"caption":30,"alignment":942,"component":1059,"image_sticky":51},"215ea7e9-a075-455a-85c9-5d4ff2cadf40",[],[1064],{"_uid":1065,"kicker":1066,"headline":1067,"component":514,"subheadline":1074,"show_top_line":81,"action_buttons":1083},"0118ff7b-b821-48d2-8182-4fda22fddad9","Case Study - E.ON",{"type":39,"content":1068},[1069],{"type":42,"attrs":1070,"content":1071},{"textAlign":118},[1072],{"text":1073,"type":513},"Next Level Personalisierungsstrategie für E.ON",{"type":39,"content":1075},[1076,1081],{"type":42,"attrs":1077,"content":1078},{"textAlign":118},[1079],{"text":1080,"type":513},"„konversionsKRAFT hat unsere Vision zur Personalisierung der Customer Journey in eine greifbare Strategie überführt. Gemeinsam haben wir eine Roadmap für die Implementierung effizienter Maßnahmen entwickelt. Wir haben jetzt eine zielführende und sehr eingängige Methodik etabliert, die es uns ermöglicht, Personalisierung wirklich in unsere tägliche Praxis zu integrieren.”",{"type":42,"attrs":1082},{"textAlign":118},[],[],{"id":1086,"alt":1087,"name":30,"focus":30,"title":1088,"source":30,"filename":1089,"copyright":30,"fieldtype":49,"meta_data":1090,"is_external_url":51},91498224258327,"Darstellung der Personalisierungs-Streams entlang der Customer Journey: Neukundenakquise, Bestandskundenentwicklung, Umzug, Kundenbindung. Ziele: Vertragszugänge und -bindung steigern. Unten Personalisierungs-Canvas mit Bereichen wie Technologie, Daten, Customer Journey, Nutzer-Typologie, KPIs, Team und Angebot.","Case E.ON Ergebnisse","https://a.storyblok.com/f/328018/2342x2064/f14ab68d3f/case-eon-ergebnisse.png",{"alt":1087,"title":1088,"source":30,"copyright":30},[1092],{"tag":30,"_uid":1093,"icon":1094,"text":1098,"image":1108,"button":1110,"headline":1111,"component":548},"ca7ba9b9-ff13-4533-ade8-a8274e2b9a84",{"id":1095,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":1096,"copyright":30,"fieldtype":49,"meta_data":1097,"is_external_url":51},91515788055456,"https://a.storyblok.com/f/328018/1024x1024/23a3a943f0/lena-saldern.jpg",{},{"type":39,"content":1099},[1100],{"type":42,"attrs":1101,"content":1102},{"textAlign":118},[1103],{"text":1104,"type":513,"marks":1105},"Head of Digital Performance bei E.ON",[1106],{"type":972,"attrs":1107},{"color":974},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"filename":118,"copyright":118,"fieldtype":49,"meta_data":1109,"is_external_url":51},{},[],"Lena Saldern","secondary",{"_uid":1114,"head":1115,"cards":1134,"theme":941,"alignment":942,"component":667,"cards_per_row":668,"icon_position":669,"action_buttons":1393,"bordered_cards":81},"7da92dae-ec00-496f-9de1-b1583fe05b1c",[1116],{"_uid":1117,"kicker":30,"headline":1118,"component":514,"subheadline":1127,"show_top_line":81},"a231362c-a000-4d77-bcd2-e53e5a13ac67",{"type":39,"content":1119},[1120,1125],{"type":42,"attrs":1121,"content":1122},{"textAlign":118},[1123],{"text":1124,"type":513},"Accelerator Pakete - Wie wir dich unterstützen können*",{"type":42,"attrs":1126},{"textAlign":118},{"type":39,"content":1128},[1129],{"type":42,"attrs":1130,"content":1131},{"textAlign":118},[1132],{"text":1133,"type":513},"*Hier findest du 3 exemplarische Lösungspakete - je nach deinen Bedarfen arbeiten wir auf Basis individueller Beratungs- und Umsetzunsprojekte.  ",[1135,1200,1291],{"tag":1136,"_uid":1137,"icon":1138,"text":1140,"image":1191,"button":1193,"headline":1199,"component":548},"Accelerator (S) Konsolidierung","99b9450b-b1f5-42b8-9816-79c25da182f9",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1139},{},{"type":39,"content":1141},[1142,1151,1159,1167,1175,1183],{"type":42,"attrs":1143,"content":1144},{"textAlign":118},[1145],{"text":1146,"type":513,"marks":1147},"+ Ziele, Strategie & Potenziale",[1148],{"type":972,"attrs":1149},{"color":1150},"#000000",{"type":42,"attrs":1152,"content":1153},{"textAlign":118},[1154],{"text":1155,"type":513,"marks":1156},"+ Check Setup & Techstack ",[1157],{"type":972,"attrs":1158},{"color":1150},{"type":42,"attrs":1160,"content":1161},{"textAlign":118},[1162],{"text":1163,"type":513,"marks":1164},"+ Assessment bisheriger Maßnahmen",[1165],{"type":972,"attrs":1166},{"color":1150},{"type":42,"attrs":1168,"content":1169},{"textAlign":118},[1170],{"text":1171,"type":513,"marks":1172}," + Identifikation relevanter Segmente",[1173],{"type":972,"attrs":1174},{"color":1150},{"type":42,"attrs":1176,"content":1177},{"textAlign":118},[1178],{"text":1179,"type":513,"marks":1180},"+ ROI Report ",[1181],{"type":972,"attrs":1182},{"color":1150},{"type":42,"attrs":1184,"content":1185},{"textAlign":118},[1186],{"text":1187,"type":513,"marks":1188},"+ Umsetzung von 3 Personalisierungsmaßnahmen",[1189],{"type":972,"attrs":1190},{"color":1150},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1192},{},[1194],{"_uid":1195,"icon":27,"link":1196,"text":1198,"intent":547,"component":36,"icon_position":37},"feffe52c-b83e-4d5e-bf36-7f0611b4cb11",{"id":30,"url":1197,"linktype":136,"fieldtype":32,"cached_url":1197},"#section-7","Unverbindlich beraten lassen ","Schnelle Konsolidierung für mehr ROI",{"tag":1201,"_uid":1202,"icon":1203,"text":1205,"image":1284,"button":1286,"headline":1290,"component":548},"Accelerator (L) - Multichannel","d4b4ab4c-46cf-40f8-b17c-7379fdc3dc8d",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1204},{},{"type":39,"content":1206},[1207,1214,1221,1228,1236,1243,1250,1252,1260,1268,1276],{"type":42,"attrs":1208,"content":1209},{"textAlign":118},[1210],{"text":1146,"type":513,"marks":1211},[1212],{"type":972,"attrs":1213},{"color":1150},{"type":42,"attrs":1215,"content":1216},{"textAlign":942},[1217],{"text":1155,"type":513,"marks":1218},[1219],{"type":972,"attrs":1220},{"color":1150},{"type":42,"attrs":1222,"content":1223},{"textAlign":942},[1224],{"text":1163,"type":513,"marks":1225},[1226],{"type":972,"attrs":1227},{"color":1150},{"type":42,"attrs":1229,"content":1230},{"textAlign":942},[1231],{"text":1232,"type":513,"marks":1233},"+ Identifikation relevanter Segmente",[1234],{"type":972,"attrs":1235},{"color":1150},{"type":42,"attrs":1237,"content":1238},{"textAlign":942},[1239],{"text":1179,"type":513,"marks":1240},[1241],{"type":972,"attrs":1242},{"color":1150},{"type":42,"attrs":1244,"content":1245},{"textAlign":942},[1246],{"text":1187,"type":513,"marks":1247},[1248],{"type":972,"attrs":1249},{"color":1150},{"type":1251},"horizontal_rule",{"type":42,"attrs":1253,"content":1254},{"textAlign":942},[1255],{"text":1256,"type":513,"marks":1257},"+ Kanalübergreifende Zielhierachie & Strategie",[1258],{"type":972,"attrs":1259},{"color":1150},{"type":42,"attrs":1261,"content":1262},{"textAlign":942},[1263],{"text":1264,"type":513,"marks":1265},"+ Vereinheitlichung von kanalübergreifenden Daten zur Definition von Segmenten",[1266],{"type":972,"attrs":1267},{"color":1150},{"type":42,"attrs":1269,"content":1270},{"textAlign":942},[1271],{"text":1272,"type":513,"marks":1273},"+ Personalisierungs-Workshop inkl. Methoden & Frameworks",[1274],{"type":972,"attrs":1275},{"color":1150},{"type":42,"attrs":1277,"content":1278},{"textAlign":118},[1279],{"text":1280,"type":513,"marks":1281},"+ 4-wöchentliche Business-Reviews",[1282],{"type":972,"attrs":1283},{"color":1150},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1285},{},[1287],{"_uid":1288,"icon":27,"link":1289,"text":1198,"intent":547,"component":36,"icon_position":37},"be6c5be9-1ac1-4b15-a3b3-bc314335c01e",{"id":30,"url":1197,"linktype":136,"fieldtype":32,"cached_url":1197},"Mehr ROI im Multichannel-Umfeld",{"tag":1292,"_uid":1293,"icon":1294,"text":1296,"image":1386,"button":1388,"headline":1392,"component":548},"Accelerator (XXL) End-to-End Strategie","57390582-7493-4df9-ad1d-f2dd3e99569a",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1295},{},{"type":39,"content":1297},[1298,1305,1312,1319,1326,1333,1340,1341,1348,1355,1362,1369,1370,1378],{"type":42,"attrs":1299,"content":1300},{"textAlign":118},[1301],{"text":1146,"type":513,"marks":1302},[1303],{"type":972,"attrs":1304},{"color":1150},{"type":42,"attrs":1306,"content":1307},{"textAlign":942},[1308],{"text":1155,"type":513,"marks":1309},[1310],{"type":972,"attrs":1311},{"color":1150},{"type":42,"attrs":1313,"content":1314},{"textAlign":942},[1315],{"text":1163,"type":513,"marks":1316},[1317],{"type":972,"attrs":1318},{"color":1150},{"type":42,"attrs":1320,"content":1321},{"textAlign":942},[1322],{"text":1232,"type":513,"marks":1323},[1324],{"type":972,"attrs":1325},{"color":1150},{"type":42,"attrs":1327,"content":1328},{"textAlign":942},[1329],{"text":1179,"type":513,"marks":1330},[1331],{"type":972,"attrs":1332},{"color":1150},{"type":42,"attrs":1334,"content":1335},{"textAlign":942},[1336],{"text":1187,"type":513,"marks":1337},[1338],{"type":972,"attrs":1339},{"color":1150},{"type":1251},{"type":42,"attrs":1342,"content":1343},{"textAlign":942},[1344],{"text":1256,"type":513,"marks":1345},[1346],{"type":972,"attrs":1347},{"color":1150},{"type":42,"attrs":1349,"content":1350},{"textAlign":942},[1351],{"text":1264,"type":513,"marks":1352},[1353],{"type":972,"attrs":1354},{"color":1150},{"type":42,"attrs":1356,"content":1357},{"textAlign":942},[1358],{"text":1272,"type":513,"marks":1359},[1360],{"type":972,"attrs":1361},{"color":1150},{"type":42,"attrs":1363,"content":1364},{"textAlign":118},[1365],{"text":1280,"type":513,"marks":1366},[1367],{"type":972,"attrs":1368},{"color":1150},{"type":1251},{"type":42,"attrs":1371,"content":1372},{"textAlign":118},[1373],{"text":1374,"type":513,"marks":1375},"+ Strategie zur 1:1 Personalisierung entlang der Customer Journey (“360° Kundenprofil”)",[1376],{"type":972,"attrs":1377},{"color":1150},{"type":42,"attrs":1379,"content":1380},{"textAlign":118},[1381],{"text":1382,"type":513,"marks":1383},"+ Governance-Modell",[1384],{"type":972,"attrs":1385},{"color":1150},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1387},{},[1389],{"_uid":1390,"icon":27,"link":1391,"text":1198,"intent":547,"component":36,"icon_position":37},"aec5a9c7-a783-4849-98e2-59aec531b232",{"id":30,"url":1197,"linktype":136,"fieldtype":32,"cached_url":1197}," Multichannel + Personalisierungsstrategie",[],{"_uid":1395,"head":1396,"items":1409,"theme":124,"alignment":942,"component":1504,"max_per_row":1505},"711c949b-f1fd-4072-946d-7064c9abe701",[1397],{"_uid":1398,"kicker":1399,"headline":1400,"component":514,"subheadline":1406,"show_top_line":81},"05376680-6559-43bb-bfdc-11a56e6c0d4c"," Unsere Kunden",{"type":39,"content":1401},[1402],{"type":42,"content":1403},[1404],{"text":1405,"type":513},"Kunden die mit uns erfolgreich personalisieren",{"type":39,"content":1407},[1408],{"type":42},[1410,1419,1426,1434,1442,1450,1458,1465,1473,1480,1488,1496],{"_uid":1411,"link":1412,"image":1413,"component":1418},"6cb229e1-1d86-419e-bb61-1408f0093f89",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1414,"alt":1415,"name":30,"focus":30,"title":1415,"source":30,"filename":1416,"copyright":30,"fieldtype":49,"meta_data":1417,"is_external_url":51},23160127,"Kundenlogo Aktion Mensch","https://a.storyblok.com/f/328018/255x128/5c7b256c7b/aktion-mensch.png",{"alt":1415,"title":1415,"source":30,"copyright":30},"util-image-link",{"_uid":1420,"link":1421,"image":1422,"component":1418},"a0e703fa-dcf9-48f7-9862-b7f9de322c7a",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1423,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":1424,"copyright":30,"fieldtype":49,"meta_data":1425,"is_external_url":51},66361051247993,"https://a.storyblok.com/f/328018/255x128/7425d86d7e/aldi-sued.png",{},{"_uid":1427,"link":1428,"image":1429,"component":1418},"00e6260e-4261-40ee-841d-b8a8a8c5f5d0",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1430,"alt":1431,"name":30,"focus":30,"title":1431,"source":30,"filename":1432,"copyright":30,"fieldtype":49,"meta_data":1433,"is_external_url":51},23160131,"Kundenlogo Bosch","https://a.storyblok.com/f/328018/255x128/8eafdec45e/bosch.png",{"alt":1431,"title":1431,"source":30,"copyright":30},{"_uid":1435,"link":1436,"image":1437,"component":1418},"0453f423-26b6-4392-a814-6f3e0b89a4f1",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1438,"alt":1439,"name":30,"focus":30,"title":1439,"source":30,"filename":1440,"copyright":30,"fieldtype":49,"meta_data":1441,"is_external_url":51},23160171,"Kundenlogo Computer Universe","https://a.storyblok.com/f/328018/255x128/87f15ed90f/computeruniverse.png",{"alt":1439,"title":1439,"source":30,"copyright":30},{"_uid":1443,"link":1444,"image":1445,"component":1418},"1134b90b-8b27-4799-88e6-98e03ab7620a",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1446,"alt":1447,"name":30,"focus":30,"title":1447,"source":30,"filename":1448,"copyright":30,"fieldtype":49,"meta_data":1449,"is_external_url":51},23160222,"Kunde e-on","https://a.storyblok.com/f/328018/255x128/eb2f094070/e-on.png",{"alt":1447,"title":1447,"source":30,"copyright":30},{"_uid":1451,"link":1452,"image":1453,"component":1418},"602f4163-940b-4c23-aced-ce317b3a6623",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1454,"alt":1455,"name":30,"focus":30,"title":1455,"source":30,"filename":1456,"copyright":30,"fieldtype":49,"meta_data":1457,"is_external_url":51},23160147,"Kundenlogo eventim","https://a.storyblok.com/f/328018/255x128/c2d148277d/eventim.png",{"alt":1455,"title":1455,"source":30,"copyright":30},{"_uid":1459,"link":1460,"image":1461,"component":1418},"b2eb3aae-05d4-436b-9c4a-e9b717d6ceac",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1462,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":1463,"copyright":30,"fieldtype":49,"meta_data":1464,"is_external_url":51},66359845438728,"https://a.storyblok.com/f/328018/213x87/61951c58d2/kundenlogo_ernstings_family.png",{},{"_uid":1466,"link":1467,"image":1468,"component":1418},"f389eae5-0169-47c4-8d9c-694b6be294f3",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1469,"alt":1470,"name":30,"focus":30,"title":1470,"source":30,"filename":1471,"copyright":30,"fieldtype":49,"meta_data":1472,"is_external_url":51},23160144,"Kundenlogo freenet","https://a.storyblok.com/f/328018/255x128/f1adafe85a/freenet.png",{"alt":1470,"title":1470,"source":30,"copyright":30},{"_uid":1474,"link":1475,"image":1476,"component":1418},"67111694-e749-4485-bc71-eacecd078481",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1477,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":1478,"copyright":30,"fieldtype":49,"meta_data":1479,"is_external_url":51},96119557234390,"https://a.storyblok.com/f/328018/255x128/2e20d4271c/kundenlogo-haufe.png",{},{"_uid":1481,"link":1482,"image":1483,"component":1418},"60ec6596-0a85-400b-a44a-232ed0aba419",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1484,"alt":1485,"name":30,"focus":30,"title":1485,"source":30,"filename":1486,"copyright":30,"fieldtype":49,"meta_data":1487,"is_external_url":51},23160205,"Kundenlogo LIDL digital","https://a.storyblok.com/f/328018/255x128/b7a0919082/lidl-digital.png",{"alt":1485,"title":1485,"source":30,"copyright":30},{"_uid":1489,"link":1490,"image":1491,"component":1418},"c1f2797c-8150-4958-98f9-5c640b5b4e80",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1492,"alt":1493,"name":30,"focus":30,"title":1493,"source":30,"filename":1494,"copyright":30,"fieldtype":49,"meta_data":1495,"is_external_url":51},23160179,"Kundenlogo Vodafone","https://a.storyblok.com/f/328018/255x128/5e6e9e4a49/vodafone.png",{"alt":1493,"title":1493,"source":30,"copyright":30},{"_uid":1497,"link":1498,"image":1499,"component":1418},"22107754-4449-4d7b-842e-79c19bbd767d",{"id":30,"url":30,"linktype":31,"fieldtype":32,"cached_url":30},{"id":1500,"alt":1501,"name":30,"focus":30,"title":1501,"source":30,"filename":1502,"copyright":30,"fieldtype":49,"meta_data":1503,"is_external_url":51},23160169,"Kundenlogo hessnatur","https://a.storyblok.com/f/328018/255x128/ad0613569f/hessnatur.png",{"alt":1501,"title":1501,"source":30,"copyright":30},"section-logos-1","6",{"_uid":1507,"head":1508,"cards":1525,"theme":124,"alignment":942,"component":667,"cards_per_row":1580,"icon_position":942,"action_buttons":1581,"bordered_cards":81},"c805c9ab-e0d7-4415-a81b-7752019a7488",[1509],{"_uid":1510,"kicker":30,"headline":1511,"component":514,"subheadline":1521,"show_top_line":81},"207711a2-2a19-4f89-ad4e-f9f699d85615",{"type":39,"content":1512},[1513,1517],{"type":42,"content":1514},[1515],{"text":1516,"type":513},"Personalisierung orchestrieren – mit Strategie, Struktur und Marktwissen",{"type":1518,"attrs":1519},"heading",{"level":1520},3,{"type":39,"content":1522},[1523],{"type":42,"attrs":1524},{"textAlign":118},[1526,1545,1563],{"tag":30,"_uid":1527,"icon":1528,"text":1534,"image":1541,"button":1543,"headline":1544,"component":548},"c914a9d8-38d5-43ba-8b9d-7615a5395221",{"id":1529,"alt":1530,"name":30,"focus":30,"title":1531,"source":30,"filename":1532,"copyright":30,"fieldtype":49,"meta_data":1533,"is_external_url":51},23160849,"Skizze eines Spielzugs mit zwei roten Kreisen, drei schwarzen X und einer gebogenen Pfeillinie mit Punkten, die von einem Kreis zu einem Zielpunkt zeigt","Strategie","https://a.storyblok.com/f/328018/150x150/0b5348fc80/strategie-heller-bg.svg",{"alt":1530,"title":1531,"source":30,"copyright":30},{"type":39,"content":1535},[1536],{"type":42,"attrs":1537,"content":1538},{"textAlign":118},[1539],{"text":1540,"type":513},"Wir bringen Ordnung in die Komplexität: Mit systematischer Außenperspektive, Erfahrung aus zahlreichen Projekten und einem klaren Verständnis für kanalübergreifende Zusammenhänge.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1542},{},[],"Ganzheitlicher Blick & strategische Übersicht",{"tag":30,"_uid":1546,"icon":1547,"text":1553,"image":1559,"button":1561,"headline":1562,"component":548},"459011cc-0983-4915-9545-87ab230b2d65",{"id":1548,"alt":1549,"name":30,"focus":30,"title":1550,"source":30,"filename":1551,"copyright":30,"fieldtype":49,"meta_data":1552,"is_external_url":51},23160835,"Pokal mit einem Stern in der Mitte","Pokal","https://a.storyblok.com/f/328018/150x150/f8c216002a/pokal-heller-bg.svg",{"alt":1549,"title":1550,"source":30,"copyright":30},{"type":39,"content":1554},[1555],{"type":42,"content":1556},[1557],{"text":1558,"type":513},"Du profitierst von fundiertem Branchenwissen, bewährten Vorgehensmodellen und kontinuierlichen Impulsen zu neuen Entwicklungen in Data & Tech – ohne Trends hinterherzulaufen",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1560},{},[],"Best Practices & Impulse aus dem Markt",{"tag":30,"_uid":1564,"icon":1565,"text":1570,"image":1576,"button":1578,"headline":1579,"component":548},"3af84fbc-e779-4148-8fa1-6e08de58c21b",{"id":1566,"alt":1567,"name":30,"focus":30,"title":1567,"source":30,"filename":1568,"copyright":30,"fieldtype":49,"meta_data":1569,"is_external_url":51},23160798,"Herz","https://a.storyblok.com/f/328018/150x150/edea3c407c/herz-heller-bg.svg",{"alt":1567,"title":1567,"source":30,"copyright":30},{"type":39,"content":1571},[1572],{"type":42,"content":1573},[1574],{"text":1575,"type":513},"Wir verbinden Kundenbedürfnisse mit validen Daten, priorisieren zielorientiert und stellen sicher, dass jede Maßnahme praktikabel, wirksam und messbar ist – vom Konzept bis zur Umsetzung.",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1577},{},[],"Nutzer + Data = LOVE","1",[],{"_uid":1583,"head":1584,"image":1603,"theme":941,"alignment":942,"component":1607,"image_overlay":81,"action_buttons":1608,"image_is_full_width":51},"237d3a7e-cf0e-4381-9c7f-d6a486f92f1f",[1585],{"_uid":1586,"kicker":1587,"headline":1588,"component":514,"subheadline":1596,"show_top_line":51,"action_buttons":1602},"95bdb7be-301d-45cb-b8d0-0fad2ce2f1b8","Kostenloses E-Book – 30 Seiten PDF",{"type":39,"content":1589},[1590],{"type":42,"content":1591},[1592],{"text":1593,"type":513,"marks":1594},"Du willst tiefer in das Thema Personalisierung eintauchen? ",[1595],{"type":932},{"type":39,"content":1597},[1598],{"type":42,"content":1599},[1600],{"text":1601,"type":513},"Egal in welcher Phase du bist. Unser Stufenmodell mit Cases und Tipps hilft dir weiter. Lade dir kostenlos unser E-Book herunter und profitiere von tiefgreifendem Wissen und konkreten Beispielen.",[],{"id":1604,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":1605,"copyright":30,"fieldtype":49,"meta_data":1606,"is_external_url":51},62063243525198,"https://a.storyblok.com/f/328018/1536x1024/07621de18c/header-email-kurs.png",{},"section-cta-3",[1609],{"_uid":1610,"buttons":1611,"caption":1621,"component":43,"caption_position":44},"d7fa01be-d948-4331-9f99-eabf27c3475e",[1612],{"_uid":1613,"icon":1614,"link":1615,"text":1620,"intent":1112,"component":36,"icon_position":37},"7fb9df66-dfb5-4475-b199-e73569ae0d67","arrow-down",{"id":410,"url":30,"linktype":31,"fieldtype":32,"cached_url":411,"story":1616},{"name":1617,"id":1618,"uuid":410,"slug":1619,"url":411,"full_slug":411,"_stopResolving":81},"Personalisierung mit dem 4-Stufen-Modell",69545513318922,"personalisierung-mit-dem-4-stufen-modell","Jetzt kostenlos herunterladen",{"type":39,"content":1622},[1623],{"type":42},{"_uid":1625,"head":1626,"theme":124,"title":1647,"height":1648,"source":1649,"alignment":44,"component":1650,"height_mobile":1651},"ef45f198-c405-4bf9-8289-9c0dd3f9a50f",[1627],{"_uid":1628,"kicker":1629,"headline":1630,"component":514,"subheadline":1640,"show_top_line":81,"action_buttons":1646},"7fca0848-8357-4015-b91c-417018ebd06a","Kontakt aufnehmen",{"type":39,"content":1631},[1632],{"type":1518,"attrs":1633,"content":1635},{"level":1634},2,[1636],{"text":1637,"type":513,"marks":1638},"Jetzt unverbindlich beraten lassen",[1639],{"type":932},{"type":39,"content":1641},[1642],{"type":42,"content":1643},[1644],{"text":1645,"type":513},"Unser Experten-Team freut sich auf deine Anfrage und antwortet dir innerhalb von 48 Stunden mit konkreten Tipps und Terminvorschlägen.",[],"Kontaktformular, um Anfrage zu senden zu den Branchen, für die wir arbeiten","800","https://konversionskraft.activehosted.com/f/155","section-widget-1","1200",{"_uid":1653,"ctas":1654,"head":1655,"list":1705,"image":1706,"items":1712,"theme":124,"caption":30,"alignment":1058,"component":1059,"image_sticky":81},"2122f6ae-90bb-4553-9215-0302dbd4d101",[],[1656],{"_uid":1657,"kicker":1658,"headline":1659,"component":514,"subheadline":1666,"show_top_line":81,"action_buttons":1704},"bba260e5-18b9-4790-b194-6bed8c01a9c3","Case Study mit computeruniverse",{"type":39,"content":1660},[1661],{"type":42,"attrs":1662,"content":1663},{"textAlign":118},[1664],{"text":1665,"type":513},"18,2% Umsatzsteigerung durch dynamische Audiences",{"type":39,"content":1667},[1668,1685,1702],{"type":42,"attrs":1669,"content":1670},{"textAlign":118},[1671,1673,1677,1679,1683],{"text":1672,"type":513},"Bei ",{"text":1674,"type":513,"marks":1675},"computeruniverse",[1676],{"type":932},{"text":1678,"type":513}," hat konversionsKRAFT verschiedene Experiences umgesetzt. So konnten zum Beispiel relevante Audiences auf Basis ",{"text":1680,"type":513,"marks":1681},"emotionale Kundentypen in Echtzeit",[1682],{"type":932},{"text":1684,"type":513}," identifiziert und gezielt angesprochen werden.",{"type":42,"attrs":1686,"content":1687},{"textAlign":118},[1688,1690,1694,1696,1700],{"text":1689,"type":513},"Durch die zielgerichtete Kommunikation von emotionalen Triggern und Inhalten konnte nicht nur der ",{"text":1691,"type":513,"marks":1692},"Umsatz um 18,2%",[1693],{"type":932},{"text":1695,"type":513}," gesteigert werden, sondern auch ein die Grundlage für eine ",{"text":1697,"type":513,"marks":1698},"Personalisierungsstrategie",[1699],{"type":932},{"text":1701,"type":513}," etabliert werden, das bereits nach den ersten Interaktionen wirksam personalisiert.",{"type":42,"attrs":1703},{"textAlign":118},[],[],{"id":1707,"alt":1708,"name":30,"focus":30,"title":1709,"source":30,"filename":1710,"copyright":30,"fieldtype":49,"meta_data":1711,"is_external_url":51},91498224274713,"Balkendiagramme zeigen Anstieg von Logins vor Checkout um 23,8 % und Add-to-Cart-Rate bei empfohlenen Produkten um 8,63 %. Rechts Kreis mit Hinweis: +18 % RPV Uplift","Case Computeruniverse Ergebnisse","https://a.storyblok.com/f/328018/1726x1790/4a0aa25ca7/case-computeruniverse-ergebnisse.png",{"alt":1708,"title":1709,"source":30,"copyright":30},[1713,1732],{"tag":30,"_uid":1714,"icon":1715,"text":1721,"image":1728,"button":1730,"headline":1731,"component":548},"8cf43fa7-1e41-4bb6-bee5-dcb919cdbcd3",{"id":1716,"alt":1717,"name":30,"focus":30,"title":1718,"source":30,"filename":1719,"copyright":30,"fieldtype":49,"meta_data":1720,"is_external_url":51},23160816,"Symbol von drei Personen","Kunden","https://a.storyblok.com/f/328018/150x150/4da6c65c4b/kunden-heller-bg.svg",{"alt":1717,"title":1718,"source":30,"copyright":30},{"type":39,"content":1722},[1723],{"type":42,"attrs":1724,"content":1725},{"textAlign":118},[1726],{"text":1727,"type":513},"Mehr Kunden haben sich vor dem Checkout eingeloggt. ",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1729},{},[],"+ 23,8 % mehr Logins ",{"tag":30,"_uid":1733,"icon":1734,"text":1740,"image":1747,"button":1749,"headline":1750,"component":548},"48147416-6bf2-4feb-8491-46b864641cca",{"id":1735,"alt":1736,"name":30,"focus":30,"title":1737,"source":30,"filename":1738,"copyright":30,"fieldtype":49,"meta_data":1739,"is_external_url":51},23160846,"Handgezeichnetes Balkendiagramm mit fünf rot gefüllten, ansteigenden Säulen und einem schwarzen Aufwärtspfeil darüber","Uplift","https://a.storyblok.com/f/328018/150x150/3a2fcd69b9/uplift-heller-bg.svg",{"alt":1736,"title":1737,"source":30,"copyright":30},{"type":39,"content":1741},[1742],{"type":42,"attrs":1743,"content":1744},{"textAlign":118},[1745],{"text":1746,"type":513},"Die gesamten Maßnahmen zur Personalisierung brachten mehr Umsatz pro Besucher .",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1748},{},[],"+ 18,2 % mehr Revenue per Visitor ",{"_uid":1752,"ctas":1753,"head":1754,"list":1790,"image":1791,"items":1797,"theme":1112,"caption":30,"alignment":1058,"component":1059,"image_sticky":51},"73cdbf2f-21f4-44a3-ae35-b4e39e5e7d26",[],[1755],{"_uid":1756,"kicker":1757,"headline":1758,"component":514,"subheadline":1768,"show_top_line":81,"action_buttons":1789},"88501972-d138-4170-821a-130d623f1e9d","Case Study mit Hessnatur",{"type":39,"content":1759},[1760],{"type":42,"attrs":1761,"content":1762},{"textAlign":118},[1763],{"text":1764,"type":513,"marks":1765},"Schneller & erfolgreicher Start der ersten Onsite-Personalisierung",[1766],{"type":972,"attrs":1767},{"color":1150},{"type":39,"content":1769},[1770,1775,1780,1787],{"type":42,"attrs":1771,"content":1772},{"textAlign":118},[1773],{"text":1774,"type":513},"Viele Unternehmen tun sich schwer, zu Beginn aus einer Vielzahl an Möglichkeiten durch unterschiedliche Audiences und Experiences die wirklich wirksamen und schnell umsetzbaren Hebel zu identifizieren.",{"type":42,"attrs":1776,"content":1777},{"textAlign":118},[1778],{"text":1779,"type":513},"Für unseren Kunden hessnatur haben wir in nur 4 Wochen von der Tool-Implementierung über die Entwicklung von Templates bis zum Ausrollen der ersten drei Experiences benötigt.",{"type":42,"attrs":1781,"content":1782},{"textAlign":118},[1783],{"text":1784,"type":513,"marks":1785},"Das Resultat: In Summe deutlich >10% RPV Uplift auf alle 3 Experiences.",[1786],{"type":932},{"type":42,"attrs":1788},{"textAlign":118},[],[],{"id":1792,"alt":1793,"name":30,"focus":30,"title":1794,"source":30,"filename":1795,"copyright":30,"fieldtype":49,"meta_data":1796,"is_external_url":51},91498224262424,"Zwei Screenshots von Shopseiten: Links Darstellung von Branding-UVPs mit +12 % RPV Uplift, rechts Produktempfehlungen mit Hervorhebung und +9 % RPV Uplift.","Case Hessnatur Ergebnisse","https://a.storyblok.com/f/328018/2250x1936/7bc09e1e51/case-hessnatur-ergebnisse.png",{"alt":1793,"title":1794,"source":30,"copyright":30},[],{"_uid":1799,"head":1800,"cards":1815,"theme":124,"alignment":942,"component":1945,"cards_per_row":668,"action_buttons":1946,"bordered_cards":81},"555ef44a-ed17-43d9-a885-c0b6f450a9cf",[1801],{"_uid":1802,"kicker":30,"headline":1803,"component":514,"subheadline":1812,"show_top_line":81},"2411bef7-7999-49ca-a46c-2a88a52180e9",{"type":39,"content":1804},[1805],{"type":1518,"attrs":1806,"content":1807},{"level":1634},[1808],{"text":1809,"type":513,"marks":1810},"Mehr Content zu Personalisierung",[1811],{"type":932},{"type":39,"content":1813},[1814],{"type":42},[1816,1842,1865,1886,1904,1926],{"tag":1817,"_uid":1818,"text":1819,"image":1825,"button":1829,"headline":1840,"component":1841,"meta_info":30},"Webinar","9da71908-24d5-4a98-bcf0-1f4696b40803",{"type":39,"content":1820},[1821],{"type":42,"content":1822},[1823],{"text":1824,"type":513},"Bewährte Methoden und Praxisbeispiele für schnell messbaren Erfolg - in Kooperation mit Stane Zabot von Douglas",{"id":1826,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":1827,"copyright":30,"fieldtype":49,"meta_data":1828,"is_external_url":51},66743708092287,"https://a.storyblok.com/f/328018/4960x3507/848d36a6a2/hintergrund-webinar-personalisierung-in-aktion.jpg",{},[1830],{"_uid":1831,"icon":27,"link":1832,"text":1839,"intent":547,"component":36,"icon_position":37},"e38d82dd-74e2-4213-b08c-ad304aa05515",{"id":1833,"url":30,"linktype":31,"fieldtype":32,"cached_url":1834,"story":1835},"80ae3779-3bc6-4fe2-ab6d-0407245058b7","de/webinare/personalisierung-in-aktion",{"name":1836,"id":1837,"uuid":1833,"slug":1838,"url":1834,"full_slug":1834,"_stopResolving":81},"Personalisierung in Aktion",66741216687009,"personalisierung-in-aktion","Jetzt ansehen","Personalisierung in Aktion mit Douglas","section-features__card-image",{"tag":1843,"_uid":1844,"text":1845,"image":1855,"button":1857,"headline":1864,"component":1841,"meta_info":30},"Artikel","cf98b4ef-cd8e-4c41-83a0-b6772e493b9b",{"type":39,"content":1846},[1847],{"type":42,"content":1848},[1849],{"text":1850,"type":513,"marks":1851},"Mit unserem 4-Stufen-Modell geben wir dir ein systematisches Framework an die Hand, mit dem du Personalisierung erfolgreich in die Praxis überführst.",[1852],{"type":972,"attrs":1853},{"color":1854},"#464646",{"id":938,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":939,"copyright":30,"fieldtype":49,"meta_data":1856,"is_external_url":51},{},[1858],{"_uid":1859,"icon":27,"link":1860,"text":1863,"intent":547,"component":36,"icon_position":37},"7b8a0bad-5f2e-49da-9401-ee6727a1ab11",{"id":30,"url":1861,"target":1862,"linktype":136,"fieldtype":32,"cached_url":1861},"https://www.konversionskraft.de/personalisierung/e-book-die-entmystifizierung-der-personalisierung-mit-dem-4-stufen-modell.html","_blank","Jetzt lesen","Die Entmystifizierung der Personalisierung mit dem 4-Stufen-Modell",{"tag":1843,"_uid":1866,"text":1867,"image":1876,"button":1880,"headline":1885,"component":1841,"meta_info":30},"b0c54f06-36b2-4df8-a12a-696359d39d19",{"type":39,"content":1868},[1869],{"type":42,"content":1870},[1871],{"text":1872,"type":513,"marks":1873},"Innovationsmanagement, MVP und agiler Produktentwicklung: Betzolds E-Commerce Fallbeispiel zeigt, wie planbares Wachstum gelingt.",[1874],{"type":972,"attrs":1875},{"color":1854},{"id":1877,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":1878,"copyright":30,"fieldtype":49,"meta_data":1879,"is_external_url":51},79752473316788,"https://a.storyblok.com/f/328018/1620x500/d7da9deb38/kk-website-titelbild-1620-x-500-px-betzold-1620x500.png",{},[1881],{"_uid":1882,"icon":27,"link":1883,"text":1863,"intent":547,"component":36,"icon_position":37},"afe375bd-852d-40ac-a320-8280ac498230",{"id":30,"url":1884,"target":1862,"linktype":136,"fieldtype":32,"cached_url":1884},"https://www.konversionskraft.de/personalisierung/betzold-planbares-innovationsmanagement.html","Wie Betzold agile Produktentwicklung und Innovieren für planbaren Erfolg verbindet",{"tag":1843,"_uid":1887,"text":1888,"image":1894,"button":1898,"headline":1903,"component":1841,"meta_info":30},"6a44c49b-8beb-41b5-852c-f628fd0d68f5",{"type":39,"content":1889},[1890],{"type":42,"content":1891},[1892],{"text":1893,"type":513},"Wie man mit Daten valide Personas zur gezielten Ansprache der Zielgruppe erstellt. ",{"id":1895,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":1896,"copyright":30,"fieldtype":49,"meta_data":1897,"is_external_url":51},62131436131043,"https://a.storyblok.com/f/328018/1536x1024/84ba00bdbc/header-data-cyber.png",{},[1899],{"_uid":1900,"icon":27,"link":1901,"text":1863,"intent":547,"component":36,"icon_position":37},"7dbbbc8d-ece1-424f-89ef-443346a7dcc5",{"id":30,"url":1902,"target":1862,"linktype":136,"fieldtype":32,"cached_url":1902},"https://www.konversionskraft.de/data-analytics/data-to-persona-modell.html","Data-to-Persona Modell: Data Analytics und Personae verbinden",{"tag":1905,"_uid":1906,"text":1907,"image":1913,"button":1919,"headline":1925,"component":1841,"meta_info":30},"Kostenloses E-Book","8349877d-6184-4b59-92e5-3f77884a31dc",{"type":39,"content":1908},[1909],{"type":42,"content":1910},[1911],{"text":1912,"type":513},"30 Seiten – Mit diesen 4 Stufen entschlüsselst du nutzerzentrierte & datengetriebene Optimierung",{"id":1914,"alt":1915,"name":30,"focus":30,"title":1916,"source":30,"filename":1917,"copyright":30,"fieldtype":49,"meta_data":1918,"is_external_url":51},69547812460811,"Eine Grafik mit vier Entwicklungsstufen der Personalisierung: Quick Wins, Regelbasiert, Modellbasiert und Selbstlernend. Jede Stufe zeigt steigenden Kundennutzen und ROI. Darunter werden die jeweiligen Kanäle beschrieben – von „Digital only“ bis „Omnichannel (End-to-End)“. Ein aufsteigender Pfeil symbolisiert den wachsenden Nutzen.","Die 4 Stufen der Personalisierung","https://a.storyblok.com/f/328018/1920x1214/c7150aa027/personalisierungsmodell-4-phasen.png",{"alt":1915,"title":1916,"source":30,"copyright":30},[1920],{"_uid":1921,"icon":27,"link":1922,"text":1924,"intent":547,"component":36,"icon_position":37},"08f616de-1a7e-473f-b78d-b10caadf2977",{"id":410,"url":30,"linktype":31,"fieldtype":32,"cached_url":411,"story":1923},{"name":1617,"id":1618,"uuid":410,"slug":1619,"url":411,"full_slug":411,"_stopResolving":81},"Jetzt kostenlos laden","Die Entmystifizierung der Personalisierung",{"tag":1927,"_uid":1928,"text":1929,"image":1935,"button":1939,"headline":1944,"component":1841,"meta_info":30},"Artikel & Case","2bd73857-68a3-4637-b55f-b7f9db594af0",{"type":39,"content":1930},[1931],{"type":42,"content":1932},[1933],{"text":1934,"type":513},"Im Praxisbeispiel zeigt C&A, wie mittels Design-Prozess Personalisierung entwickelt wird.",{"id":1936,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":1937,"copyright":30,"fieldtype":49,"meta_data":1938,"is_external_url":51},79755846897472,"https://a.storyblok.com/f/328018/1620x500/5c8a06463b/cunda-personalisierung-titelbild-1620x500-1-1620x500.jpg",{},[1940],{"_uid":1941,"icon":27,"link":1942,"text":1863,"intent":547,"component":36,"icon_position":37},"461185e2-91c7-43f0-bae7-f2d27d5cc8b9",{"id":30,"url":1943,"linktype":136,"fieldtype":32,"cached_url":1943},"https://www.konversionskraft.de/personalisierung/personalisierung-fashion-e-commerce.html","C&A – In drei einfachen Schritten den Onlineshop personalisieren","section-features-6",[],{"_uid":1948,"head":1949,"image":1966,"theme":941,"alignment":942,"component":1607,"image_overlay":81,"action_buttons":1968,"image_is_full_width":51},"4b436113-d937-43a8-9881-138a84aaffbd",[1950],{"_uid":1951,"kicker":1905,"headline":1952,"component":514,"subheadline":1960,"show_top_line":51,"action_buttons":1965},"a0229077-6d41-4e50-acdb-568fe37bd023",{"type":39,"content":1953},[1954],{"type":42,"content":1955},[1956],{"text":1957,"type":513,"marks":1958},"Hole dir jetzt das kostenlose Wissen rund um Personalisierung in dein Postfach",[1959],{"type":932},{"type":39,"content":1961},[1962],{"type":42,"content":1963},[1964],{"text":1601,"type":513},[],{"id":938,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":939,"copyright":30,"fieldtype":49,"meta_data":1967,"is_external_url":51},{},[1969],{"_uid":1970,"buttons":1971,"caption":1976,"component":43,"caption_position":44},"890fb8e7-8a96-46ec-9eb8-7e85608aa5ac",[1972],{"_uid":1973,"icon":1614,"link":1974,"text":1620,"intent":1112,"component":36,"icon_position":37},"75c8bd0c-926c-4dc5-8411-b78b06308520",{"id":410,"url":30,"linktype":31,"fieldtype":32,"cached_url":411,"story":1975},{"name":1617,"id":1618,"uuid":410,"slug":1619,"url":411,"full_slug":411,"_stopResolving":81},{"type":39,"content":1977},[1978],{"type":42},"page","https://www.konversionskraft.de/loesungen/personalisierung-orchestrate-phase","personalisierung-orchestrate-phase","de/loesungen/personalisierung-orchestrate-phase",-350,[],691539919,"7b3ccbf3-49af-4d8c-896b-2456121abb68","2025-07-10T10:15:15.907Z",[],[],[1991,1992],{"name":1836,"id":1837,"uuid":1833,"slug":1838,"url":1834,"full_slug":1834},{"name":1617,"id":1618,"uuid":410,"slug":1619,"url":411,"full_slug":411},"\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 16 16\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M13.5893 0.458984L7.93196 6.11498L2.27596 0.458984L0.390625 2.34432L6.04662 8.00032L0.390625 13.6563L2.27596 15.5417L7.93196 9.88565L13.5893 15.5417L15.4746 13.6563L9.81863 8.00032L15.4746 2.34432L13.5893 0.458984Z\" fill=\"currentColor\"/>\n\u003C/svg>\n","\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" width=\"1em\" height=\"1em\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\u003Cpath d=\"M205.66,149.66l-72,72a8,8,0,0,1-11.32,0l-72-72a8,8,0,0,1,11.32-11.32L120,196.69V40a8,8,0,0,1,16,0V196.69l58.34-58.35a8,8,0,0,1,11.32,11.32Z\">\u003C/path>\u003C/svg>","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z\" fill=\"currentColor\"/>\n\u003C/svg>\n",1791547760530]