Web Arts

Founded by:
Thorsten Barth & André Morys in 1996

Seifgrundstraße 2
61348 Bad Homburg

Tel.: +49 6172 68097-0

With nearly 50 consultants, konversionsKRAFT, the conversion optimization division of Web Arts AG, is the largest and leading provider for conversion optimization in D-A-CH and one of the largest conversion optimization agencies in the world. Since 1996, Web Arts / konversionKRAFT has helped national and international Top 100 companies to achieve extraordinary ROI through optimization of their digital experiences.

With our holistic conversion optimization services, konversionKRAFT will promote your competitive advantage, so you will acquire customers more efficiently. By qualitative market research and leveraging deep consumer psychology knowledge better hypothesizes can be created and your consumer´s motivation can be decoded. Inspections of the full customer journey will reveal multi channel touch points and onsite behavior. With our trainings, coaching and proven methodologies we will empower your team for managing the whole process of conversion optimization.


Strategic Consulting

  • Growth Canvas
  • Optimization Road Map
  • Structures, Processes & Human Resources
  • Technology for Testing & Personalization

Full Service Optimization

  • S2 Optimization Program
  • Conversion Centered Relaunch

Concept & Customer Research

  • Auditing & Benchmarking
  • Limbic® Personas
  • Persuasion Architecture
  • Web Analytics
  • MotivationLab™

Training & Coaching

  • „7 Layer“ Consumer Decision Model
  • Design Patterns & Best Practices
  • Technology
  • Testing & Statistics