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Neben Umsatzgoldgruben sind diese Projekte gleichzeitig die komplexesten Vorhaben:",{"type":1166,"content":1794},[1795,1801,1807,1813],{"type":1169,"content":1796},[1797],{"type":42,"content":1798},[1799],{"text":1800,"type":513},"Technische Komplexität erschwert den Überblick",{"type":1169,"content":1802},[1803],{"type":42,"content":1804},[1805],{"text":1806,"type":513},"Die Investitionskosten sind hoch, der ROI meist erst spät messbar",{"type":1169,"content":1808},[1809],{"type":42,"content":1810},[1811],{"text":1812,"type":513},"Entscheidungen sind schwer, weil es an klaren Daten fehlt",{"type":1169,"content":1814},[1815],{"type":42,"content":1816},[1817],{"text":1818,"type":513},"Der Weg zur Umsetzung fühlt sich oft lang und riskant an",{"type":42,"content":1820},[1821],{"text":1822,"type":513},"In diesem Webinar zeigen wir dir anhand eines konkreten Projekts, wie wir ein kostenpflichtiges Loyalty-Angebot validiert haben, bevor es gebaut wurde, ohne IT-Setup, ohne Tool-Wirrwarr, aber mit klaren Ergebnissen.",{"type":42,"content":1824},[1825],{"text":1826,"type":513}," ",{"type":1311,"attrs":1828},{"level":1313},{"type":1311,"attrs":1830,"content":1832},{"level":1831},4,[1833],{"text":1834,"type":513,"marks":1835},"Du erfährst:",[1836],{"type":1133},{"type":1166,"content":1838},[1839,1845,1851,1857],{"type":1169,"content":1840},[1841],{"type":42,"content":1842},[1843],{"text":1844,"type":513},"Wie du CRM-Initiativen pragmatisch und risikofrei angehen kannst",{"type":1169,"content":1846},[1847],{"type":42,"content":1848},[1849],{"text":1850,"type":513},"Wie du in kurzer Zeit echte Kundendaten statt Annahmen erhältst",{"type":1169,"content":1852},[1853],{"type":42,"content":1854},[1855],{"text":1856,"type":513},"Wie du Investitionsrisiken minimierst und den ROI früh steuerbar machst",{"type":1169,"content":1858},[1859],{"type":42,"content":1860},[1861],{"text":1862,"type":513},"Und wie du dadurch schneller in Umsetzung und Wirkung kommst",{"type":42,"content":1864},[1865],{"text":1866,"type":513,"marks":1867},"Bestens geeignet für alle, die Kundenbindung strategisch angehen wollen, aber nicht einfach ins Blaue investieren möchten.",[1868],{"type":1133},{"type":42},[],{"_uid":1225,"head":1872,"theme":124,"members":1882,"alignment":44,"component":1264,"cards_per_row":1396,"action_buttons":1910,"items_alignment":30},[1873],{"_uid":1228,"kicker":30,"headline":1874,"component":514,"subheadline":1879,"show_top_line":81},{"type":39,"content":1875},[1876],{"type":42,"content":1877},[1878],{"text":1522,"type":513},{"type":39,"content":1880},[1881],{"type":42},[1883,1900],{"bio":1884,"_uid":1375,"name":1885,"image":1886,"button":1891,"position":1899,"component":1263,"side_by_side_layout":81},"Anastasia hat 7 Jahre Erfahrungen im digitalen Produktmanagement und hat zahlreiche E-Commerce-Projekte begleitet. In den letzten Jahren hat Anastasia ihren professionellen Fokus auf CRO gesetzt und versucht heute, die beste Kombination aus CRO & Produktwelt in ihrer Beratungstätigkeit zu erschaffen. Ihre Leidenschaft liegt beim Thema Kundenzentrierung und disruptive Innovation.","Anastasia Shvedova",{"id":1887,"alt":1888,"name":30,"focus":30,"title":1888,"source":30,"filename":1889,"copyright":30,"fieldtype":49,"meta_data":1890,"is_external_url":51},23161375,"Anastasia Shvedova, Lead Consultant Product","https://a.storyblok.com/f/328018/600x600/d637ed79cb/anastasia-shvedova.png",{"alt":1888,"title":1888,"source":30,"copyright":30},[1892,1895],{"_uid":1383,"icon":1252,"link":1893,"text":30,"component":1255},{"id":30,"url":1894,"linktype":136,"fieldtype":32,"cached_url":1894},"https://de.linkedin.com/in/anastasia-shvedova-b7b9089b",{"_uid":1896,"icon":1258,"link":1897,"text":30,"component":1255},"1ab400a8-fba2-4c7d-8416-a67598b7361a",{"id":30,"url":1898,"email":1898,"linktype":1261,"fieldtype":32,"cached_url":1898},"anastasia.shvedova@konversionskraft.de","Lead Consultant Product Experimentation",{"bio":1901,"_uid":1242,"name":1243,"image":1902,"button":1904,"position":1909,"component":1263,"side_by_side_layout":81},"André Morys (geb. 1974) ist Gründer und Vorstand (Vors.) von konversionsKRAFT.\n\nZu seinen Veröffentlichungen zählen “Die digitale Wachstumsstrategie” (2018) und „Conversion Optimierung” (2011) sowie zahlreiche Fachbeiträge in einschlägigen Medien zu Online-Marketing. Er ist zusätzlich als Dozent an der Fachhochschule Würzburg tätig und hält zahlreiche Keynotes und Vorträge auf nationalen und internationalen Kongressen zu den Themen digitales Wachstum, E-Commerce und Optimierungsstrategien.",{"id":1245,"alt":1246,"name":30,"focus":30,"title":1246,"source":30,"filename":1247,"copyright":30,"fieldtype":49,"meta_data":1903,"is_external_url":51},{"alt":1246,"title":1246,"source":30,"copyright":30},[1905,1907],{"_uid":1251,"icon":1252,"link":1906,"text":30,"component":1255},{"id":30,"url":1254,"linktype":136,"fieldtype":32,"cached_url":1254},{"_uid":1257,"icon":1258,"link":1908,"text":30,"component":1255},{"id":30,"url":1260,"email":1260,"linktype":1261,"fieldtype":32,"cached_url":1260},"Vorstand (Vors.)",[],{"_uid":1204,"head":1912,"theme":124,"title":1913,"height":1577,"source":1914,"alignment":1112,"component":1222,"height_mobile":1223},[],"Formular zum Anmelden","https://konversionskraft.activehosted.com/f/145",{"id":1916,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":1917,"copyright":30,"fieldtype":49,"meta_data":1918,"is_external_url":51},67039114133379,"https://a.storyblok.com/f/328018/2400x1600/ae4d1b3432/hintergrundbild-webinar-betzold-clv.jpg",{},[1920],{"_uid":1273,"icon":27,"link":1921,"text":1922,"intent":35,"component":36,"icon_position":37},{"id":30,"url":955,"linktype":136,"fieldtype":32,"cached_url":955},"Für das Webinar anmelden","Viele Verantwortliche im E-Commerce-Bereich wissen: Kundenbindung ist der größte Umsatzhebel. Doch auf dem Weg zur Lösung gibt es Stolpersteine: von komplexen Tools bis zur Angst vor Fehlinvestitionen.","2025-07-31 13:30","Mehr Kundenloyalität im E-Commerce","2025-07-31 12:30",[],[],[],[],[],[1933],{"_uid":1934,"icon":27,"link":1935,"text":1936,"intent":35,"component":36,"icon_position":37},"b5093e73-8fb4-4a29-ab93-ce987302098f",{"id":30,"url":955,"linktype":136,"fieldtype":32,"cached_url":955},"Aufzeichnung ansehen",[],"kundenloyalitaet-im-e-commerce","de/webinare/kundenloyalitaet-im-e-commerce",-190,[],"46d78a7f-1a9e-4d29-89d0-ed11e16d2811",[],{"name":1945,"created_at":1946,"published_at":1947,"updated_at":1948,"id":1949,"uuid":1950,"content":1951,"slug":2093,"full_slug":2094,"sort_by_date":118,"position":2095,"tag_list":2096,"is_startpage":51,"parent_id":1057,"meta_data":118,"group_id":2097,"first_published_at":1059,"release_id":118,"lang":124,"path":118,"alternates":2098,"default_full_slug":118,"translated_slugs":118},"Mit KI mehr Wirkung mit weniger Aufwand – so verbesserst du Experience, Conversion & Vertrieb","2025-05-26T08:03:28.643Z","2025-08-15T07:56:10.581Z","2025-08-15T07:56:10.600Z",676922552,"6948219e-fd6d-4f11-bf39-71122292d056",{"seo":1952,"_uid":1081,"body":1957,"text":30,"image":2075,"author":30,"button":2079,"footer":30,"header":30,"kicker":1276,"summary":2080,"category":30,"end_time":2081,"headline":1945,"component":1278,"start_time":2082,"bottom_head":2083,"breadcrumbs":2084,"button_text":30,"seo_noindex":81,"sidebar_cta":2085,"subheadline":1956,"form_section":2086,"reading_time":30,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":2087,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81,"button_after_webinar":2088,"kicker_after_webinar":30,"form_section_after_webinar":2092},{"_uid":1953,"title":1954,"plugin":910,"og_image":1955,"og_title":1954,"description":1956,"twitter_image":1955,"twitter_title":1954,"og_description":1956,"twitter_description":1956},"3c228e8e-7155-49e8-b28e-912d5c4eaae2","Webinar: Mit KI mehr Wirkung mit weniger Aufwand – so verbesserst du Experience, Conversion & Vertrieb","https://a.storyblok.com/f/328018/1200x627/fdc3396209/social-card-webseminar-mit-ki-mehr-wirkung-mit-weniger-aufwand.png","KI trifft Customer Experience: Wie optmze.ai dir hilft, bessere Entscheidungen zu treffen",[1958,2038,2070],{"_uid":1959,"head":1960,"theme":124,"alignment":1112,"component":1113,"richtext_body":1961,"action_buttons":2037},"a740b496-f2e4-417c-9e4e-bce45313595f",[],[1962],{"_uid":1963,"text":1964,"component":1154},"be413058-e53f-4aaf-a915-0bd538a3cfc3",{"type":39,"content":1965},[1966,1973,1977,1981,1985,1989,1990,1997],{"type":1311,"attrs":1967,"content":1968},{"level":1313},[1969],{"text":1970,"type":513,"marks":1971},"Wachstum ohne Umwege: bessere Entscheidungen durch smarte Insights & KI",[1972],{"type":1133},{"type":42,"content":1974},[1975],{"text":1976,"type":513},"Was optmze.ai heute schon kann: z. B. Zielgruppen analysieren, Customer Journeys bewerten, Verbesserungspotenziale identifizieren und konkrete Handlungsempfehlungen geben.",{"type":42,"content":1978},[1979],{"text":1980,"type":513},"Was die App künftig leisten wird: Smarte Ideen-Generierung, die Umsetzung und Validierung durch Vorhersagen und Verhaltensdaten.",{"type":42,"content":1982},[1983],{"text":1984,"type":513},"Wie du bereits jetzt konkrete Mehrwerte aus den ersten Modulen ziehst, ohne Kosten, ohne großen Aufwand, ohne Datenchaos, lernst du bei uns.",{"type":42,"content":1986},[1987],{"text":1988,"type":513},"Du bekommst einen exklusiven Einblick hinter die Kulissen und hast die Chance, die Zukunft der KI-gestützten Optimierung aktiv mitzugestalten.",{"type":42},{"type":1311,"attrs":1991,"content":1992},{"level":1313},[1993],{"text":1994,"type":513,"marks":1995},"Nochmal in Kürze: Darum solltest du dabei sein",[1996],{"type":1133},{"type":1166,"content":1998},[1999,2009,2019,2027],{"type":1169,"content":2000},[2001],{"type":42,"content":2002},[2003,2007],{"text":2004,"type":513,"marks":2005},"KI trifft Praxis: ",[2006],{"type":1133},{"text":2008,"type":513},"Sieh live, wie erste Module von optmze.ai dir schon jetzt echte Insights liefern",{"type":1169,"content":2010},[2011],{"type":42,"content":2012},[2013,2017],{"text":2014,"type":513,"marks":2015},"Mitgestalten statt nur zuschauen: ",[2016],{"type":1133},{"text":2018,"type":513},"Gib Feedback, teste vorab – und begleite die Weiterentwicklung hautnah",{"type":1169,"content":2020},[2021],{"type":42,"content":2022},[2023],{"text":2024,"type":513,"marks":2025},"Verstehe deine Zielgruppe besser – ohne Research-Overhead",[2026],{"type":1133},{"type":1169,"content":2028},[2029],{"type":42,"content":2030},[2031,2035],{"text":2032,"type":513,"marks":2033},"Blick in die Zukunft: ",[2034],{"type":1133},{"text":2036,"type":513},"Erfahre, wie optmze.ai bald komplette Optimierungsprozesse automatisieren wird",[],{"_uid":1225,"head":2039,"theme":124,"members":2051,"alignment":44,"component":1264,"cards_per_row":1265,"action_buttons":2069},[2040],{"_uid":2041,"kicker":30,"headline":2042,"component":514,"subheadline":2048,"show_top_line":81},"e25d39f6-328b-4ab0-a37d-78df15cdf699",{"type":39,"content":2043},[2044],{"type":42,"content":2045},[2046],{"text":2047,"type":513},"Der Experte",{"type":39,"content":2049},[2050],{"type":42},[2052],{"bio":2053,"_uid":1375,"name":2054,"image":2055,"button":2060,"position":2068,"component":1263,"side_by_side_layout":81},"Manuel ist als Principal Technology Consulting für den Bereich Technologie Beratung bei konversionsKRAFT verantwortlich. Seine 12 jährige Erfahrung im Bereich Conversion Optimierung erstreckt sich von der Konzeption, über die Umsetzung bis hin zum Kunden- und Projekt-Management. Seine Schwerpunkte als Berater und Autor konzentrieren sich dabei auf Onsite Optimierung, Data Management, Analytics, E-Commerce und Growth Marketing.","Manuel Brückmann",{"id":2056,"alt":2057,"name":30,"focus":30,"title":2057,"source":30,"filename":2058,"copyright":30,"fieldtype":49,"meta_data":2059,"is_external_url":51},23161406,"Manuel Brückmann, Principal Tech. & AI","https://a.storyblok.com/f/328018/600x600/dcb435e300/manu-brueckmann.png",{"alt":2057,"title":2057,"source":30,"copyright":30},[2061,2064],{"_uid":1383,"icon":1252,"link":2062,"text":30,"component":1255},{"id":30,"url":2063,"target":1032,"linktype":136,"fieldtype":32,"cached_url":2063},"https://de.linkedin.com/in/manuel-brckmann-6a19b63b",{"_uid":2065,"icon":1258,"link":2066,"text":30,"component":1255},"e5f106a6-e157-46f2-8c50-05fe52e0efa1",{"id":30,"url":2067,"email":2067,"linktype":1261,"fieldtype":32,"cached_url":2067},"manuel.brueckmann@konversionskraft.de","Principal Tech. & AI",[],{"_uid":2071,"head":2072,"theme":124,"title":2073,"height":1577,"source":2074,"component":1222,"height_mobile":1223},"866f595a-a153-470e-bb32-1f0d15e59036",[],"Anmeldung für Webinar","https://konversionskraft.activehosted.com/f/93",{"id":2076,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":2077,"copyright":30,"fieldtype":49,"meta_data":2078,"is_external_url":51},67012688150804,"https://a.storyblok.com/f/328018/2400x1500/05b79ca3c6/hintergrundbild-webinar-optmze-ai.jpg",{},[],"Viele Entscheidungen im Marketing, in der Produktentwicklung oder im Vertrieb basieren noch immer auf Vermutungen oder erzeugen viel Aufwand und Kosten.\nWir arbeiten mit optmze.ai an einer KI-basierten Lösung, die das ändert. Schritt für Schritt.","2025-06-04 11:00","2025-06-04 10:00",[],[],[],[],[],[2089],{"_uid":2090,"icon":27,"link":2091,"text":1936,"intent":35,"component":36,"icon_position":37},"9b30846c-7a73-4609-8beb-dd113376f96d",{"id":30,"url":955,"linktype":136,"fieldtype":32,"cached_url":955},[],"mit-ki-mehr-wirkung-mit-weniger-aufwand-so-verbesserst-du-experience-conversion-vertrieb","de/webinare/mit-ki-mehr-wirkung-mit-weniger-aufwand-so-verbesserst-du-experience-conversion-vertrieb",50,[],"3b27676e-aeb4-46be-9e85-f25cf80d5777",[],{"name":2100,"created_at":2101,"published_at":2102,"updated_at":2103,"id":2104,"uuid":2105,"content":2106,"slug":2255,"full_slug":2256,"sort_by_date":118,"position":715,"tag_list":2257,"is_startpage":51,"parent_id":1057,"meta_data":118,"group_id":2258,"first_published_at":1059,"release_id":118,"lang":124,"path":118,"alternates":2259,"default_full_slug":118,"translated_slugs":118},"Product experimentation at scale","2025-07-08T15:49:20.380Z","2025-08-15T07:58:24.228Z","2025-08-15T07:58:24.248Z",66765456950123,"f75c5fba-bce6-47ad-8ca0-6c048fc49400",{"seo":2107,"_uid":1081,"body":2112,"text":30,"image":2236,"author":30,"button":2240,"footer":19,"header":131,"kicker":1276,"summary":2241,"category":30,"end_time":2242,"headline":2100,"component":1278,"start_time":2243,"bottom_head":2244,"breadcrumbs":2245,"button_text":30,"seo_noindex":81,"sidebar_cta":2246,"subheadline":2111,"form_section":2247,"reading_time":30,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":2248,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81,"button_after_webinar":2249,"kicker_after_webinar":30,"form_section_after_webinar":2254},{"_uid":2108,"title":2109,"plugin":910,"og_image":2110,"og_title":2109,"description":2111,"twitter_image":2110,"twitter_title":2109,"og_description":2111,"twitter_description":2111},"9f6ba9b8-aae6-48e5-ae6d-fb05a9c78eac","Webinar: Product experimentation at scale","https://a.storyblok.com/f/328018/1200x627/df7c12a55f/social-card-webseminar-product-experimentation-at-scale.png","How Booking.com runs thousands of experiments",[2113,2198,2233],{"_uid":1959,"head":2114,"theme":124,"alignment":1112,"component":1113,"richtext_body":2115,"action_buttons":2197},[],[2116],{"_uid":1963,"text":2117,"component":1154},{"type":39,"content":2118},[2119,2165,2167,2171],{"type":42,"content":2120},[2121,2123,2124,2126,2130,2132,2136,2138,2139,2141,2145,2147,2151,2153,2154,2157,2159,2163],{"text":2122,"type":513},"What if every team in your organization could run experiments -anytime, without bottlenecks?",{"type":1328},{"text":2125,"type":513},"Booking.com has been running experiments since 2005. Over the past 20 years, they’ve built a unique organizational structure where ",{"text":2127,"type":513,"marks":2128},"experimentation is embedded in the culture",[2129],{"type":1133},{"text":2131,"type":513}," – and ",{"text":2133,"type":513,"marks":2134},"accessible to every team",[2135],{"type":1133},{"text":2137,"type":513},".",{"type":1328},{"text":2140,"type":513},"In this exclusive live webinar session, ",{"text":2142,"type":513,"marks":2143},"Jorden Lentze",[2144],{"type":1133},{"text":2146,"type":513},", Sr. Product Manager Apps at Booking.com, shares how the company scaled experimentation beyond a central team and empowered product, growth, and cross-functional teams to make ",{"text":2148,"type":513,"marks":2149},"faster, data-driven decisions",[2150],{"type":1133},{"text":2152,"type":513}," – on autopilot.",{"type":1328},{"text":1243,"type":513,"marks":2155},[2156],{"type":1133},{"text":2158,"type":513}," will host the conversation and bring in ",{"text":2160,"type":513,"marks":2161},"your live questions",[2162],{"type":1133},{"text":2164,"type":513}," to make it interactive and tailored to your challenges.",{"type":1311,"attrs":2166},{"level":1313},{"type":1311,"attrs":2168,"content":2169},{"level":1831},[2170],{"text":1652,"type":513},{"type":1166,"content":2172},[2173,2181,2189],{"type":1169,"content":2174},[2175],{"type":42,"content":2176},[2177],{"text":2178,"type":513,"marks":2179},"20 years of experimentation at Booking.com: evolution, key challenges, and lessons learned",[2180],{"type":1133},{"type":1169,"content":2182},[2183],{"type":42,"content":2184},[2185],{"text":2186,"type":513,"marks":2187},"How to democratize testing and create an experimentation engine that runs across the entire company",[2188],{"type":1133},{"type":1169,"content":2190},[2191],{"type":42,"content":2192},[2193],{"text":2194,"type":513,"marks":2195},"What it takes to build a culture where every idea is tested",[2196],{"type":1133},[],{"_uid":1225,"head":2199,"theme":124,"members":2209,"alignment":44,"component":1264,"cards_per_row":1396,"action_buttons":2232},[2200],{"_uid":2041,"kicker":30,"headline":2201,"component":514,"subheadline":2206,"show_top_line":81},{"type":39,"content":2202},[2203],{"type":42,"content":2204},[2205],{"text":1368,"type":513},{"type":39,"content":2207},[2208],{"type":42},[2210,2224],{"bio":2211,"_uid":2212,"name":2213,"image":2214,"button":2218,"position":2223,"component":1263,"side_by_side_layout":81},"Jorden Lentze joined Booking,com in May 2017 as a Product Manager for Partner CSP Reduction team. This team focuses on helping new apartment owners find answers to their questions faster and thereby reduce their need to call our Customer Service Center.\nBefore that he worked at Google and ABN AMRO Bank on Conversion Rate Optimization. He did his first A/B test in 2008 using Google Website Optimizer.","2926af1b-9e39-47b2-918c-84714a768144","Jorde Lentze",{"id":2215,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":2216,"copyright":30,"fieldtype":49,"meta_data":2217,"is_external_url":51},66766897730129,"https://a.storyblok.com/f/328018/466x473/37b640e53d/jorden-lentze.png",{},[2219],{"_uid":2220,"icon":1252,"link":2221,"text":30,"component":1255},"8a5e0e8a-9581-4a2b-a90d-763f008909f9",{"id":30,"url":2222,"target":1032,"linktype":136,"fieldtype":32,"cached_url":2222},"https://nl.linkedin.com/in/customerdrivenoptimization","Sr. Product Manager Apps at booking.com",{"bio":2225,"_uid":1375,"name":1243,"image":2226,"button":2228,"position":1262,"component":1263,"side_by_side_layout":81},"André Morys (born 1974) is the founder and chairman of konversionsKRAFT, Germany’s leading contact for conversion optimization and strategic consulting in digital growth. His publications include “Die digitale Wachstumsstrategie” (2018) and “Conversion Optimierung” (2011), as well as numerous articles in relevant media on online marketing. He is also a lecturer at the University of Applied Sciences in Würzburg and gives numerous keynotes and presentations at national and international congresses on the topics of digital growth, e-commerce and optimization strategies.",{"id":1245,"alt":1246,"name":30,"focus":30,"title":1246,"source":30,"filename":1247,"copyright":30,"fieldtype":49,"meta_data":2227,"is_external_url":51},{"alt":1246,"title":1246,"source":30,"copyright":30},[2229],{"_uid":1383,"icon":1252,"link":2230,"text":30,"component":1255},{"id":30,"url":2231,"target":1032,"linktype":136,"fieldtype":32,"cached_url":2231},"https://de.linkedin.com/in/andre-morys",[],{"_uid":2071,"head":2234,"theme":124,"title":2073,"height":1577,"source":2235,"component":1222,"height_mobile":1223},[],"https://konversionskraft.activehosted.com/f/133",{"id":2237,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":2238,"copyright":30,"fieldtype":49,"meta_data":2239,"is_external_url":51},67013543416118,"https://a.storyblok.com/f/328018/6000x4000/385906e461/hintergrundbild-webinar-jorden-lentze-product-experimentation-at-scale.jpg",{},[],"What if every team in your organization could run experiments -anytime, without bottlenecks?\nBooking.com has been running experiments since 2005. Over the past 20 years, they’ve built a unique organizational structure where experimentation is embedded in the culture – and accessible to every team.","2025-04-29 11:00","2025-04-29 10:00",[],[],[],[],[],[2250],{"_uid":2251,"icon":27,"link":2252,"text":2253,"intent":35,"component":36,"icon_position":37},"831d4882-f7a6-4f0e-9883-5e09cf5b052a",{"id":30,"url":955,"linktype":136,"fieldtype":32,"cached_url":955},"Watch recording",[],"product-experimentation-at-scale","de/webinare/product-experimentation-at-scale",[],"20240b2e-1933-4426-a5eb-2eca50ecaa74",[],{"name":2261,"created_at":2262,"published_at":2263,"updated_at":2264,"id":2265,"uuid":2266,"content":2267,"slug":2389,"full_slug":2390,"sort_by_date":118,"position":2391,"tag_list":2392,"is_startpage":51,"parent_id":1057,"meta_data":118,"group_id":2393,"first_published_at":1059,"release_id":118,"lang":124,"path":118,"alternates":2394,"default_full_slug":118,"translated_slugs":118},"Smart & Rapid Optimization: Kontrolle über Umsatzwachstum und Profitabilität zurückgewinnen","2025-07-01T10:50:11.914Z","2025-08-15T07:58:48.448Z","2025-08-15T07:58:48.464Z",64214679220800,"fa7807b5-43a5-44b0-8307-140a3adb0fb8",{"seo":2268,"_uid":1081,"body":2273,"text":30,"image":2371,"author":30,"button":2375,"footer":30,"header":30,"kicker":1276,"summary":2376,"category":30,"end_time":2377,"headline":2261,"component":1278,"start_time":2378,"bottom_head":2379,"breadcrumbs":2380,"button_text":30,"seo_noindex":81,"sidebar_cta":2381,"subheadline":30,"form_section":2382,"reading_time":30,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":2383,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81,"button_after_webinar":2384,"kicker_after_webinar":30,"form_section_after_webinar":2388},{"_uid":2269,"title":2270,"plugin":910,"og_image":2271,"og_title":2270,"description":2272,"twitter_image":2271,"twitter_title":2270,"og_description":2272,"twitter_description":2272},"58e82d0c-a4ca-4d27-9424-975f5cc1b3e0","Webinar: Smart & Rapid Optimization","https://a.storyblok.com/f/328018/1200x627/2327208a99/webinar-social-card-smart-rapid-optimization.png","Kontrolle über Umsatzwachstum und Profitabilität zurückgewinnen",[2274,2346,2368],{"_uid":1959,"head":2275,"theme":124,"alignment":1112,"component":1113,"richtext_body":2276,"action_buttons":2345},[],[2277],{"_uid":1963,"text":2278,"component":1154},{"type":39,"content":2279},[2280,2287,2291,2295,2296,2303],{"type":1311,"attrs":2281,"content":2282},{"level":1313},[2283],{"text":2284,"type":513,"marks":2285},"Mehr Umsatz, weniger Kosten – KI-getriebene Optimierung für E-Commerce im Mittelstand",[2286],{"type":1133},{"type":42,"content":2288},[2289],{"text":2290,"type":513},"Du kennst die Herausforderungen: steigende Marketing-Kosten, sinkendes Wachstum und wenig Zeit für umfangreiche Optimierungsprojekte. Klassische Methoden wie Redesigns oder traditionelle A/B-Tests sind teuer, langwierig und liefern oft nicht den erhofften ROI.",{"type":42,"content":2292},[2293],{"text":2294,"type":513},"In unserem Webinar zeige ich dir, wie du mit dem neuen Ansatz „Smart & Rapid Optimization (SRO)“ endlich wieder Kontrolle über dein Umsatzwachstum bekommst – und das ohne kostspielige Großprojekte.",{"type":42},{"type":1311,"attrs":2297,"content":2298},{"level":1313},[2299],{"text":2300,"type":513,"marks":2301},"4 Gründe, warum du unbedingt dabei sein solltest:",[2302],{"type":1133},{"type":1166,"content":2304},[2305,2315,2325,2335],{"type":1169,"content":2306},[2307],{"type":42,"content":2308},[2309,2313],{"text":2310,"type":513,"marks":2311},"Sofort messbare Ergebnisse statt langer Projekte: ",[2312],{"type":1133},{"text":2314,"type":513},"Erfahre, wie du mit gezielten, KI-gestützten Mini-Optimierungen innerhalb weniger Wochen deine Umsätze signifikant steigerst – ohne langwierige IT-Umbauten oder Redesigns.",{"type":1169,"content":2316},[2317],{"type":42,"content":2318},[2319,2323],{"text":2320,"type":513,"marks":2321},"Weniger Kosten, höherer ROI – auch bei geringem Traffic: ",[2322],{"type":1133},{"text":2324,"type":513},"Wir zeigen dir, wie du mit der innovativen „Low Traffic Stats Engine™“ aussagekräftige Ergebnisse auch bei wenig Traffic generierst und dabei gleichzeitig deine Marketing-Abhängigkeit deutlich reduzierst.",{"type":1169,"content":2326},[2327],{"type":42,"content":2328},[2329,2333],{"text":2330,"type":513,"marks":2331},"Praxiserprobte KI-Insights für nachhaltiges Wachstum: ",[2332],{"type":1133},{"text":2334,"type":513},"Nutze die Kraft einer einzigartigen Datenbank mit über 16 Millionen Experiment-Datenpunkten, um genau die Optimierungen durchzuführen, die wirklich funktionieren – individuell abgestimmt auf deine Branche und Zielgruppe.",{"type":1169,"content":2336},[2337],{"type":42,"content":2338},[2339,2343],{"text":2340,"type":513,"marks":2341},"Real-Case-Erfolgsstory: +17,4 Mio € Nettoumsatz durch SRO: ",[2342],{"type":1133},{"text":2344,"type":513},"Ein traditioneller Omnichannel-Händler (50% Online-Umsatz, Rest Katalog & Filialen) hinterfragte seine bisherige E-Commerce-Strategie und reduzierte mithilfe unseres radikal vereinfachten Optimierungsprogramms die Aufwände um über 80%. Die Anzahl der UX-Optimierungen wurde vervierfacht und dank AI-Support im 2-wöchigen Rhythmus vertestet. Ergebnis: Ein ROI von über 3.000% nach 24 Monaten",[],{"_uid":1225,"head":2347,"theme":124,"members":2357,"alignment":44,"component":1264,"cards_per_row":1265,"action_buttons":2367},[2348],{"_uid":2041,"kicker":30,"headline":2349,"component":514,"subheadline":2354,"show_top_line":81},{"type":39,"content":2350},[2351],{"type":42,"content":2352},[2353],{"text":2047,"type":513},{"type":39,"content":2355},[2356],{"type":42},[2358],{"bio":2359,"_uid":1375,"name":1243,"image":2360,"button":2362,"position":1909,"component":1263,"side_by_side_layout":81},"André Morys (geb. 1974) ist Gründer und Vorstand von konversionsKRAFT, Deutschlands führender Agentur für Conversion-Optimierung und strategische Beratung in puncto digitales Wachstum. \n\nZu seinen Veröffentlichungen zählen “Die digitale Wachstumsstrategie” (2018) und „Conversion Optimierung” (2011) sowie zahlreiche Fachbeiträge in einschlägigen Medien zu Online-Marketing. Er ist zusätzlich als Dozent an der Fachhochschule Würzburg tätig und hält zahlreiche Keynotes und Vorträge auf nationalen und internationalen Kongressen zu den Themen digitales Wachstum, E-Commerce und Optimierungsstrategien.",{"id":1245,"alt":1246,"name":30,"focus":30,"title":1246,"source":30,"filename":1247,"copyright":30,"fieldtype":49,"meta_data":2361,"is_external_url":51},{"alt":1246,"title":1246,"source":30,"copyright":30},[2363,2365],{"_uid":1383,"icon":1252,"link":2364,"text":30,"component":1255},{"id":30,"url":1254,"target":1032,"linktype":136,"fieldtype":32,"cached_url":1254},{"_uid":2065,"icon":1258,"link":2366,"text":30,"component":1255},{"id":30,"url":1260,"email":1260,"linktype":1261,"fieldtype":32,"cached_url":1260},[],{"_uid":2071,"head":2369,"theme":124,"title":2073,"height":1577,"source":2370,"component":1222,"height_mobile":1223},[],"https://konversionskraft.activehosted.com/f/95",{"id":2372,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":2373,"copyright":30,"fieldtype":49,"meta_data":2374,"is_external_url":51},67012341096702,"https://a.storyblok.com/f/328018/2400x1632/35df395bcf/hintergrundbild-webinar-mit-fokus-auf-die-richtigen-dinge-mehr-umsatz-erzeugen.jpg",{},[],"Du kennst die Herausforderungen: steigende Marketingkosten, sinkendes Wachstum und wenig Zeit für umfangreiche Optimierungsprojekte. Klassische Methoden wie Redesigns oder traditionelle A/B-Tests sind teuer, langwierig und liefern oft nicht den erhofften ROI.","2025-04-24 10:00","2025-04-24 09:00",[],[],[],[],[],[2385],{"_uid":2386,"icon":27,"link":2387,"text":1936,"intent":35,"component":36,"icon_position":37},"4100b6fe-7037-44b4-8c47-dcdd3cbf7d3f",{"id":30,"url":955,"linktype":136,"fieldtype":32,"cached_url":955},[],"smart-rapid-optimization-kontrolle-ueber-umsatzwachstum-und-profitabilitaet-zurueckgewinnen","de/webinare/smart-rapid-optimization-kontrolle-ueber-umsatzwachstum-und-profitabilitaet-zurueckgewinnen",40,[],"33e55759-f850-42f3-a198-1a18afa2c60e",[],{"name":2396,"created_at":2397,"published_at":2398,"updated_at":2399,"id":2400,"uuid":2401,"content":2402,"slug":2530,"full_slug":2531,"sort_by_date":118,"position":2532,"tag_list":2533,"is_startpage":51,"parent_id":1057,"meta_data":118,"group_id":2534,"first_published_at":1059,"release_id":118,"lang":124,"path":118,"alternates":2535,"default_full_slug":118,"translated_slugs":118},"Mit Fokus auf die richtigen Dinge mehr Umsatz erzeugen","2025-07-01T11:08:09.566Z","2025-08-15T07:55:56.568Z","2025-08-15T07:55:56.586Z",64219093281689,"e1efa991-58ee-4b57-9ab6-243b3aa92691",{"seo":2403,"_uid":1081,"body":2407,"text":30,"image":2514,"author":30,"button":2516,"footer":19,"header":131,"kicker":1276,"summary":2517,"category":30,"end_time":2518,"headline":2396,"component":1278,"start_time":2519,"bottom_head":2520,"breadcrumbs":2521,"button_text":30,"seo_noindex":81,"sidebar_cta":2522,"subheadline":2406,"form_section":2523,"reading_time":30,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":2524,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81,"button_after_webinar":2525,"kicker_after_webinar":30,"form_section_after_webinar":2529},{"_uid":2108,"title":2404,"plugin":910,"og_image":2405,"og_title":2404,"description":2406,"twitter_image":2405,"twitter_title":2404,"og_description":2406,"twitter_description":2406},"Webinar: Mit Fokus auf die richtigen Dinge mehr Umsatz erzeugen","https://a.storyblok.com/f/328018/1200x627/778e90f235/behavioral-design-experimentation-betriebssystem-social-card.png","Wie du mit unserem Experimentation-Betriebssystem Kundenbedürfnisse systematisch mit deinen Business-Zielen verbindest",[2408,2482,2511],{"_uid":1959,"head":2409,"theme":124,"alignment":1112,"component":1113,"richtext_body":2410,"action_buttons":2481},[],[2411],{"_uid":1963,"text":2412,"component":1154},{"type":39,"content":2413},[2414,2421,2425,2432,2436,2442,2445,2447,2454,2480],{"type":1311,"attrs":2415,"content":2416},{"level":1313},[2417],{"text":2418,"type":513,"marks":2419},"Behavioral Design als Experimentation Betriebssystem",[2420],{"type":1133},{"type":42,"content":2422},[2423],{"text":2424,"type":513},"Mit Fokus auf die richtigen Dinge mehr Umsatz erzeugen – Wie du mit unserem Experimentation-Betriebssystem Kundenbedürfnisse systematisch mit deinen Business-Zielen verbindest",{"type":42,"content":2426},[2427,2429,2430],{"text":2428,"type":513},"Ihr testet, ihr optimiert, ihr priorisiert – und trotzdem fühlt es sich an, als würde nichts wirklich zünden?",{"type":1328},{"text":2431,"type":513},"Stakeholder werden ungeduldig („A/B-Testing bringt doch nichts!“), die nächsten Ideen liegen auf Halde, und das Testing-Programm kommt einfach nicht ins Rollen?",{"type":42,"content":2433},[2434],{"text":2435,"type":513},"Ihr fragt euch, ob ihr an den richtigen Stellen ansetzt – obwohl ihr doch eigentlich genug Daten, Frameworks und Zielgruppenwissen habt?Dann seid ihr in guter Gesellschaft. In unserem Webinar zeigen wir, wie man aus dem Testing-Trott ausbricht – ohne neue Tools, aber mit klarerem Fokus.",{"type":42,"content":2437},[2438],{"text":2439,"type":513,"marks":2440},"Für alle, die nicht nur testen, sondern wirklich etwas bewegen wollen.",[2441],{"type":1133},{"type":42,"content":2443},[2444],{"text":1826,"type":513},{"type":1311,"attrs":2446},{"level":1313},{"type":1311,"attrs":2448,"content":2449},{"level":1313},[2450],{"text":2451,"type":513,"marks":2452},"Was du lernen wirst:",[2453],{"type":1133},{"type":1166,"content":2455},[2456,2462,2468,2474],{"type":1169,"content":2457},[2458],{"type":42,"content":2459},[2460],{"text":2461,"type":513},"Wie du Businessziele und Nutzerbedürfnisse zusammenbringst – für spürbare Ergebnisse",{"type":1169,"content":2463},[2464],{"type":42,"content":2465},[2466],{"text":2467,"type":513},"Warum du bei der Priorisierung nicht bei den Ideen startest, sondern bei den Potenzialen",{"type":1169,"content":2469},[2470],{"type":42,"content":2471},[2472],{"text":2473,"type":513},"Wie du Fokus in dein Experimentation-Programm bringst und Irrwege vermeidest",{"type":1169,"content":2475},[2476],{"type":42,"content":2477},[2478],{"text":2479,"type":513},"Was erfolgreiche Teams anders machen – und wie du es ganz einfach auf dein Setup überträgst",{"type":42},[],{"_uid":1225,"head":2483,"theme":124,"members":2493,"alignment":44,"component":1264,"cards_per_row":1265,"action_buttons":2510},[2484],{"_uid":2041,"kicker":30,"headline":2485,"component":514,"subheadline":2490,"show_top_line":81},{"type":39,"content":2486},[2487],{"type":42,"content":2488},[2489],{"text":2047,"type":513},{"type":39,"content":2491},[2492],{"type":42},[2494],{"bio":2495,"_uid":1375,"name":2496,"image":2497,"button":2502,"position":2509,"component":1263,"side_by_side_layout":81},"Dr. René Gilster führt als Principal Behavioral Sciences die verschiedenen René hat als promovierter Psychologe einige Jahre an der Uni Kiel und der LMU in München in der Allgemeinen Psychologie sowie zu statistischen Methoden gelehrt und geforscht. Bei OTTO (GmbH & Co KG) in Hamburg hat er dieses Wissen in die Praxis überführt und dort das Experimentation Team geleitet. Als Principal Behavioral Sciences bei konversionsKRAFT kümmert er sich um die Bereiche Konsumpsychologie, Experimentation und Personalisierung. Er verbindet die Methoden und Vorgehensweisen unterschiedlicher Disziplinen für ein ganzheitliches Kundenverständnis.","Dr. René Gilster",{"id":2498,"alt":2499,"name":30,"focus":30,"title":2499,"source":30,"filename":2500,"copyright":30,"fieldtype":49,"meta_data":2501,"is_external_url":51},23161423,"René Gilster, Principal Behavioral Sciences & Head of Data Sciences","https://a.storyblok.com/f/328018/600x600/d7afa10fd4/rene-gilster.png",{"alt":2499,"title":2499,"source":30,"copyright":30},[2503,2506],{"_uid":1383,"icon":1252,"link":2504,"text":30,"component":1255},{"id":30,"url":2505,"target":1032,"linktype":136,"fieldtype":32,"cached_url":2505},"https://www.linkedin.com/in/renegilster/",{"_uid":2065,"icon":1258,"link":2507,"text":30,"component":1255},{"id":30,"url":2508,"email":2508,"linktype":1261,"fieldtype":32,"cached_url":2508},"rene.gilster@konversionskraft.de","Principal Behavioral Sciences & Head of Data Sciences",[],{"_uid":2071,"head":2512,"theme":124,"title":2073,"height":1577,"source":2513,"component":1222,"height_mobile":1223},[],"https://konversionskraft.activehosted.com/f/97",{"id":2372,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":2373,"copyright":30,"fieldtype":49,"meta_data":2515,"is_external_url":51},{},[],"Mit Fokus auf die richtigen Dinge mehr Umsatz erzeugen – Wie du mit unserem Experimentation-Betriebssystem Kundenbedürfnisse systematisch mit deinen Business-Zielen verbindest.","2025-04-22 11:00","2025-04-22 10:00",[],[],[],[],[],[2526],{"_uid":2527,"icon":27,"link":2528,"text":1936,"intent":35,"component":36,"icon_position":37},"1b3798b5-d4b5-4c66-b735-4409c0fe519b",{"id":30,"url":955,"linktype":136,"fieldtype":32,"cached_url":955},[],"mit-fokus-auf-die-richtigen-dinge-mehr-umsatz-erzeugen","de/webinare/mit-fokus-auf-die-richtigen-dinge-mehr-umsatz-erzeugen",-120,[],"f352ef3b-c531-4fa4-9dd1-96c74a98c639",[],{"name":2537,"created_at":2538,"published_at":2539,"updated_at":2540,"id":2541,"uuid":2542,"content":2543,"slug":2638,"full_slug":2639,"sort_by_date":118,"position":2640,"tag_list":2641,"is_startpage":51,"parent_id":1057,"meta_data":118,"group_id":2642,"first_published_at":1059,"release_id":118,"lang":124,"path":118,"alternates":2643,"default_full_slug":118,"translated_slugs":118},"Mehr Erkenntnisse in weniger Zeit und ohne Risiko","2025-07-01T12:13:47.976Z","2025-08-15T07:55:40.742Z","2025-08-15T07:55:40.757Z",64235225007452,"835d3e09-bb25-4e4c-9f3d-7b80330e8cd2",{"seo":2544,"_uid":1081,"body":2549,"text":30,"image":2621,"author":30,"button":2625,"footer":19,"header":131,"kicker":1276,"summary":2517,"category":30,"end_time":2626,"headline":2537,"component":1278,"start_time":2627,"bottom_head":2628,"breadcrumbs":2629,"button_text":30,"seo_noindex":81,"sidebar_cta":2630,"subheadline":2547,"form_section":2631,"reading_time":30,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":2632,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81,"button_after_webinar":2633,"kicker_after_webinar":30,"form_section_after_webinar":2637},{"_uid":2108,"title":2545,"plugin":910,"og_image":2546,"og_title":2545,"description":2547,"twitter_image":2546,"twitter_title":2545,"og_description":2547,"twitter_description":2548},"Webinar: Mehr Erkenntnisse in weniger Zeit und ohne Risiko","https://a.storyblok.com/f/328018/1200x627/f6ad4652f8/social-card-webseminar-paralleles-testing.png","Warum du paralleles Testing brauchst","Warum du paralleles Testing brauchst\n",[2550,2597,2618],{"_uid":1959,"head":2551,"theme":124,"alignment":1112,"component":1113,"richtext_body":2552,"action_buttons":2596},[],[2553],{"_uid":1963,"text":2554,"component":1154},{"type":39,"content":2555},[2556,2563,2567,2569,2576],{"type":1311,"attrs":2557,"content":2558},{"level":1313},[2559],{"text":2560,"type":513,"marks":2561},"Entzaubert: Die Wahrheit über parallele Experimente und Validität",[2562],{"type":1133},{"type":42,"content":2564},[2565],{"text":2566,"type":513},"Glaubst du auch, dass paralleles Testing die Ergebnisse “verfälscht”? Der Mythos, dass Interaktionen zwischen Varianten saubere Ergebnisse unmöglich machen, hält sich hartnäckig – doch wie fundiert ist dieser Glaube wirklich? In unserem Webseminar gehen wir der “bösen” Wechselwirkung auf den Grund, klären Missverständnisse auf und zeigen, wie paralleles Testing valide Ergebnisse liefern kann. Sei dabei und erfahre, wie du mit klarem Blick testen kannst!",{"type":1311,"attrs":2568},{"level":1313},{"type":1311,"attrs":2570,"content":2571},{"level":1313},[2572],{"text":2573,"type":513,"marks":2574},"Was dich erwartet: ",[2575],{"type":1133},{"type":1166,"content":2577},[2578,2584,2590],{"type":1169,"content":2579},[2580],{"type":42,"content":2581},[2582],{"text":2583,"type":513},"Warum ist es ein Mythos, dass parallel durchgeführte Experimente (auf demselben Traffic) keine “reinen” oder validen Ergebnisse liefern?",{"type":1169,"content":2585},[2586],{"type":42,"content":2587},[2588],{"text":2589,"type":513},"Welche Strategien für paralleles Testing sind denn überhaupt möglich?",{"type":1169,"content":2591},[2592],{"type":42,"content":2593},[2594],{"text":2595,"type":513},"Konkrete Praxisbeispiele aus Unternehmen, in denen paralleles Testing zu enormen Uplifts sorgte.",[],{"_uid":1225,"head":2598,"theme":124,"members":2608,"alignment":44,"component":1264,"cards_per_row":1265,"action_buttons":2617},[2599],{"_uid":2041,"kicker":30,"headline":2600,"component":514,"subheadline":2605,"show_top_line":81},{"type":39,"content":2601},[2602],{"type":42,"content":2603},[2604],{"text":2047,"type":513},{"type":39,"content":2606},[2607],{"type":42},[2609],{"bio":2495,"_uid":1375,"name":2496,"image":2610,"button":2612,"position":2509,"component":1263,"side_by_side_layout":81},{"id":2498,"alt":2499,"name":30,"focus":30,"title":2499,"source":30,"filename":2500,"copyright":30,"fieldtype":49,"meta_data":2611,"is_external_url":51},{"alt":2499,"title":2499,"source":30,"copyright":30},[2613,2615],{"_uid":1383,"icon":1252,"link":2614,"text":30,"component":1255},{"id":30,"url":2505,"target":1032,"linktype":136,"fieldtype":32,"cached_url":2505},{"_uid":2065,"icon":1258,"link":2616,"text":30,"component":1255},{"id":30,"url":2508,"email":2508,"linktype":1261,"fieldtype":32,"cached_url":2508},[],{"_uid":2071,"head":2619,"theme":124,"title":2073,"height":1577,"source":2620,"component":1222,"height_mobile":1223},[],"https://konversionskraft.activehosted.com/f/99",{"id":2622,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":2623,"copyright":30,"fieldtype":49,"meta_data":2624,"is_external_url":51},67011725054164,"https://a.storyblok.com/f/328018/1920x960/45754f1ce4/hintergrund-webinar-paralleles-testing.jpg",{},[],"2024-12-11 11:00","2024-12-11 10:00",[],[],[],[],[],[2634],{"_uid":2635,"icon":27,"link":2636,"text":1936,"intent":35,"component":36,"icon_position":37},"a19931fe-b647-4ccf-969d-a811e9e935db",{"id":30,"url":955,"linktype":136,"fieldtype":32,"cached_url":955},[],"mehr-erkenntnisse-in-weniger-zeit-und-ohne-risiko","de/webinare/mehr-erkenntnisse-in-weniger-zeit-und-ohne-risiko",30,[],"a6642c41-d5f2-427e-bf8c-e31b37aeddf0",[],{"name":2645,"created_at":2646,"published_at":2647,"updated_at":2648,"id":2649,"uuid":2650,"content":2651,"slug":2809,"full_slug":2810,"sort_by_date":118,"position":494,"tag_list":2811,"is_startpage":51,"parent_id":1057,"meta_data":118,"group_id":2812,"first_published_at":1059,"release_id":118,"lang":124,"path":118,"alternates":2813,"default_full_slug":118,"translated_slugs":118},"Innovation Sprint: Blitzschnell zu nutzerzentrierten Lösungen","2025-07-01T12:44:47.027Z","2025-08-15T07:55:16.164Z","2025-08-15T07:55:16.181Z",64242839675246,"4d91fa58-61af-4873-9a90-c770c549e46a",{"seo":2652,"_uid":1081,"body":2656,"text":30,"image":2791,"author":30,"button":2795,"footer":19,"header":131,"kicker":1276,"summary":2796,"category":30,"end_time":2797,"headline":2645,"component":1278,"start_time":2798,"bottom_head":2799,"breadcrumbs":2800,"button_text":30,"seo_noindex":81,"sidebar_cta":2801,"subheadline":2655,"form_section":2802,"reading_time":30,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":2803,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81,"button_after_webinar":2804,"kicker_after_webinar":30,"form_section_after_webinar":2808},{"_uid":2108,"title":2653,"plugin":910,"og_image":2654,"og_title":2653,"description":2655,"twitter_image":2654,"twitter_title":2653,"og_description":2655,"twitter_description":2655},"Webinar: Innovation Sprint - 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Wie kommt man auf innovative Ideen?",{"type":1328},{"text":2682,"type":513},"2. Was macht eine innovative Idee aus?",{"type":1328},{"text":2685,"type":513},"3. Wie validiert man innovative Ideen mit wenig Aufwand?",{"type":42,"content":2687},[2688,2690,2694],{"text":2689,"type":513},"Der “",{"text":2691,"type":513,"marks":2692},"Innovation Sprint",[2693],{"type":1133},{"text":2695,"type":513},"” bietet dir einen klar strukturierten Prozess, der genau hier ansetzt: Wie du innovative Ideen nutzerzentriert entwickeln und diese mit konkreten Daten und Marktfeedback validieren kannst – und das in kurzer Zeit und ohne Umwege.",{"type":1311,"attrs":2697},{"level":1313},{"type":1311,"attrs":2699,"content":2700},{"level":1313},[2701],{"text":2702,"type":513,"marks":2703},"Was dich erwartet:",[2704],{"type":1133},{"type":1166,"content":2706},[2707,2717,2727,2737],{"type":1169,"content":2708},[2709],{"type":42,"content":2710},[2711,2715],{"text":2712,"type":513,"marks":2713},"Nutzerzentrierung",[2714],{"type":1133},{"text":2716,"type":513},": Wir zeigen dir, welche Fragestellung absolut entscheidend ist bei der Datensammlung zur Zielgruppe",{"type":1169,"content":2718},[2719],{"type":42,"content":2720},[2721,2725],{"text":2722,"type":513,"marks":2723},"Kreativität",[2724],{"type":1133},{"text":2726,"type":513},": Wir teilen mit dir einen erprobten Werkzeugkasten zur “out of the box”-Ideengenerierung ",{"type":1169,"content":2728},[2729],{"type":42,"content":2730},[2731,2735],{"text":2732,"type":513,"marks":2733},"Schnelligkeit & Effizienz",[2734],{"type":1133},{"text":2736,"type":513},": Du erfährst, wie du crossfunktionalen Austausch effizient fördern kannst",{"type":1169,"content":2738},[2739],{"type":42,"content":2740},[2741,2745],{"text":2742,"type":513,"marks":2743},"Agilität",[2744],{"type":1133},{"text":2746,"type":513},": Wir zeigen dir, wie du frühzeitig die Nutzer bei der Lösungsentwicklung und Validierung einbinden kannst",[],{"_uid":1225,"head":2749,"theme":124,"members":2759,"alignment":44,"component":1264,"cards_per_row":1396,"action_buttons":2787},[2750],{"_uid":2041,"kicker":30,"headline":2751,"component":514,"subheadline":2756,"show_top_line":81},{"type":39,"content":2752},[2753],{"type":42,"content":2754},[2755],{"text":1522,"type":513},{"type":39,"content":2757},[2758],{"type":42},[2760,2768],{"bio":1884,"_uid":1375,"name":1885,"image":2761,"button":2763,"position":1899,"component":1263,"side_by_side_layout":81},{"id":1887,"alt":1888,"name":30,"focus":30,"title":1888,"source":30,"filename":1889,"copyright":30,"fieldtype":49,"meta_data":2762,"is_external_url":51},{"alt":1888,"title":1888,"source":30,"copyright":30},[2764,2766],{"_uid":1383,"icon":1252,"link":2765,"text":30,"component":1255},{"id":30,"url":1894,"target":1032,"linktype":136,"fieldtype":32,"cached_url":1894},{"_uid":2065,"icon":1258,"link":2767,"text":30,"component":1255},{"id":30,"url":1898,"email":1898,"linktype":1261,"fieldtype":32,"cached_url":1898},{"bio":2769,"_uid":2770,"name":2771,"image":2772,"button":2777,"position":2786,"component":1263,"side_by_side_layout":81},"Manuel Ressel ist Principal UX Design bei konversionsKRAFT. 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Doch oft scheitern selbst die besten Ideen an der Umsetzung oder daran, dass sie nicht genug auf echte Kundenbedürfnisse ausgerichtet sind.","2024-11-27 11:00","2024-11-27 10:00",[],[],[],[],[],[2805],{"_uid":2806,"icon":27,"link":2807,"text":1936,"intent":35,"component":36,"icon_position":37},"850870c5-e7b7-40b0-afa8-1b68ccdc8afe",{"id":30,"url":955,"linktype":136,"fieldtype":32,"cached_url":955},[],"innovation-sprint-blitzschnell-zu-nutzerzentrierten-loesungen","de/webinare/innovation-sprint-blitzschnell-zu-nutzerzentrierten-loesungen",[],"f6d9596c-4df9-49f3-a482-936c9c219568",[],{"name":2815,"created_at":2816,"published_at":2817,"updated_at":2818,"id":2819,"uuid":2820,"content":2821,"slug":2971,"full_slug":2972,"sort_by_date":118,"position":2973,"tag_list":2974,"is_startpage":51,"parent_id":1057,"meta_data":118,"group_id":2975,"first_published_at":1059,"release_id":118,"lang":124,"path":118,"alternates":2976,"default_full_slug":118,"translated_slugs":118},"Durchblick auf dem Weg zur Barrierefreiheit","2025-07-08T08:12:41.140Z","2025-08-15T07:54:40.068Z","2025-08-15T07:54:40.085Z",66653229657106,"9ef83608-f00f-4e9b-9c70-eb1944de7ca7",{"seo":2822,"_uid":1081,"body":2826,"text":30,"image":2953,"author":30,"button":2957,"footer":19,"header":131,"kicker":1276,"summary":2958,"category":30,"end_time":2959,"headline":2815,"component":1278,"start_time":2960,"bottom_head":2961,"breadcrumbs":2962,"button_text":30,"seo_noindex":81,"sidebar_cta":2963,"subheadline":30,"form_section":2964,"reading_time":30,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":2965,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81,"button_after_webinar":2966,"kicker_after_webinar":30,"form_section_after_webinar":2970},{"_uid":2108,"title":2823,"plugin":910,"og_image":2824,"og_title":2823,"description":2825,"twitter_image":2824,"twitter_title":2823,"og_description":2825,"twitter_description":2825},"Webinar: Durchblick auf dem Weg zur Barrierefreiheit","https://a.storyblok.com/f/328018/1200x627/d8a5636776/social-card-webseminar-durchblick-auf-dem-weg-zur-barrierefreiheit-_-neues-datum-enya.png","5 sofort und einfach umsetzbare Tipps für eine zugängliche Bildsprache und benutzerfreundliche Formulare",[2827,2902,2950],{"_uid":1959,"head":2828,"theme":124,"alignment":1112,"component":1113,"richtext_body":2829,"action_buttons":2901},[],[2830],{"_uid":1963,"text":2831,"component":1154},{"type":39,"content":2832},[2833,2849,2853,2857,2861,2865,2868,2870,2876,2900],{"type":42,"content":2834},[2835,2837,2841,2843,2847],{"text":2836,"type":513},"Ab 2025 wird ",{"text":2838,"type":513,"marks":2839},"Barrierefreiheit",[2840],{"type":1133},{"text":2842,"type":513}," im digitalen Raum nicht mehr nur eine gute Praxis sein – sie wird zur gesetzlichen Pflicht. Mit dem Inkrafttreten des ",{"text":2844,"type":513,"marks":2845},"Barrierefreiheitsstärkungsgesetzes (BFSG)",[2846],{"type":1133},{"text":2848,"type":513}," drohen Unternehmen, die ihre Webseiten und digitalen Angebote nicht barrierefrei gestalten, Abmahnungen und Bußgelder. In unserem Webseminar zeigen wir dir, wie du deine Website fit für diese Anforderungen machst.",{"type":42,"content":2850},[2851],{"text":2852,"type":513},"Der Fokus liegt auf zwei zentralen Bereichen der Barrierefreiheit: Alt-Texte und Formulare.",{"type":42,"content":2854},[2855],{"text":2856,"type":513},"Alt-Texte sind ein wesentliches Element für die Barrierefreiheit von Bildern, doch oft scheitern Tools daran, die emotionale oder kontextuelle Bedeutung eines Bildes adäquat zu erfassen. Eine einfache Beschreibung reicht meist nicht aus, um die volle Wirkung des Bildes zu vermitteln. Mit durchdachten Alt-Texten machst du deine Website nicht nur zugänglich für Nutzer:innen mit Sehbeeinträchtigungen, sondern verbesserst auch dein SEO-Ranking – ein doppelter Gewinn.",{"type":42,"content":2858},[2859],{"text":2860,"type":513},"Zudem nehmen wir uns Formulare vor, die besonders in Onlineshops eine Hürde darstellen können. Gerade im Checkout-Prozess sind schlecht gestaltete Formulare oft unübersichtlich und schwer verständlich – und das nicht nur für Menschen mit Einschränkungen. Im schlimmsten Fall können sie Nutzer daran hindern, einen Kauf abzuschließen. In unserem Webseminar zeigen wir dir praxisnahe Beispiele und geben dir Werkzeuge an die Hand, wie du Formulare barrierefrei und benutzerfreundlich gestalten kannst.",{"type":42,"content":2862},[2863],{"text":2864,"type":513},"Es erwarten dich praktische Tipps, anschauliche Beispiele und hilfreiche Tools, die dir helfen, Barrieren zu erkennen und zu beseitigen – und gleichzeitig sicherzustellen, dass du den gesetzlichen Anforderungen des BFSG gerecht wirst. So vermeidest du potenzielle Abmahnungen und stellst sicher, dass deine Website für alle zugänglich ist.",{"type":42,"content":2866},[2867],{"text":1826,"type":513},{"type":1311,"attrs":2869},{"level":1313},{"type":1311,"attrs":2871,"content":2872},{"level":1313},[2873],{"text":2702,"type":513,"marks":2874},[2875],{"type":1133},{"type":1166,"content":2877},[2878,2888,2894],{"type":1169,"content":2879},[2880],{"type":42,"content":2881},[2882],{"text":2883,"type":513,"marks":2884},"konkrete Beispiele,",[2885],{"type":1098,"attrs":2886},{"color":2887},"#464646",{"type":1169,"content":2889},[2890],{"type":42,"content":2891},[2892],{"text":2893,"type":513},"hilfreiche Tools, die den Weg zur barrierefreien Website erleichtern,",{"type":1169,"content":2895},[2896],{"type":42,"content":2897},[2898],{"text":2899,"type":513},"Einblicke, wo diese Tools an ihre Grenzen stoßen und wie man diese Hürden überwindet.",{"type":42},[],{"_uid":1225,"head":2903,"theme":124,"members":2913,"alignment":44,"component":1264,"cards_per_row":1396,"action_buttons":2949},[2904],{"_uid":2041,"kicker":30,"headline":2905,"component":514,"subheadline":2910,"show_top_line":81},{"type":39,"content":2906},[2907],{"type":42,"content":2908},[2909],{"text":1522,"type":513},{"type":39,"content":2911},[2912],{"type":42},[2914,2930],{"bio":2915,"_uid":1375,"name":2916,"image":2917,"button":2922,"position":2929,"component":1263,"side_by_side_layout":81},"Seit 2021 arbeitet Kathrin als Customer Insights Managerin für KonversionsKRAFT. In ihrem Bachelor in Medien- und Wirtschaftspsychologie und dem darauf aufbauenden Master of Media Research beschäftigte sie sich mit dem Erleben und Verhalten des Menschen. Herauszufinden, was die Motivationen und Bedürfnisse von Nutzer:innen sind ist neben ihrer Hauptaufgabe auch ihre Leidenschaft. Darüber hinaus beschäftigt sie sich mit Themen rund um Nachhaltigkeit.","Kathrin Häring",{"id":2918,"alt":2919,"name":30,"focus":30,"title":2919,"source":30,"filename":2920,"copyright":30,"fieldtype":49,"meta_data":2921,"is_external_url":51},23161391,"Kathrin Häring, Senior Customer Insights Manager","https://a.storyblok.com/f/328018/600x600/596fb474e0/kathrin-haering.png",{"alt":2919,"title":2919,"source":30,"copyright":30},[2923,2926],{"_uid":1383,"icon":1252,"link":2924,"text":30,"component":1255},{"id":30,"url":2925,"target":1032,"linktype":136,"fieldtype":32,"cached_url":2925},"https://linkedin.com/in/kathrin-hring-2593a357",{"_uid":2065,"icon":1258,"link":2927,"text":30,"component":1255},{"id":30,"url":2928,"email":2928,"linktype":1261,"fieldtype":32,"cached_url":2928},"kathrin.haering@konversionskraft.de","Senior Customer Insights Manager",{"bio":2931,"_uid":2932,"name":2933,"image":2934,"button":2939,"position":2948,"component":1263,"side_by_side_layout":81},"Enya unterstützt seit 2022 Experimentation-Teams in verschiedene Branchen. Seine Expertise umfasst A/B Testing, User Experience (UX), digitale Barrierefreiheit und Behavioral Science. Mit einem Fokus auf datengetriebene Entscheidungen und einem Verständnis für Nutzerverhalten, hilft er dabei, die Effektivität der Experimente zu maximieren und nachhaltige Erfolge zu erzielen.","e3385c71-4449-4dee-b900-2bb4c6f89947","Enya Haas",{"id":2935,"alt":2936,"name":30,"focus":30,"title":2936,"source":30,"filename":2937,"copyright":30,"fieldtype":49,"meta_data":2938,"is_external_url":51},23161385,"Enya Haas, Associate Consultant","https://a.storyblok.com/f/328018/600x600/c52540cea6/enya-haas.png",{"alt":2936,"title":2936,"source":30,"copyright":30},[2940,2944],{"_uid":2941,"icon":1252,"link":2942,"text":30,"component":1255},"eca30103-4ffe-4bb8-b7b4-33db402aacae",{"id":30,"url":2943,"target":1032,"linktype":136,"fieldtype":32,"cached_url":2943},"https://www.linkedin.com/in/enya-haas/",{"_uid":2945,"icon":1258,"link":2946,"text":30,"component":1255},"8c95b8e4-98c9-4e5e-8f4a-12d1fd436722",{"id":30,"url":2947,"email":2947,"linktype":1261,"fieldtype":32,"cached_url":2947},"enya.haas@konversionskraft.de","Associate Consultant",[],{"_uid":2071,"head":2951,"theme":124,"title":2073,"height":1577,"source":2952,"component":1222,"height_mobile":1223},[],"https://konversionskraft.activehosted.com/f/107",{"id":2954,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":2955,"copyright":30,"fieldtype":49,"meta_data":2956,"is_external_url":51},66722226818228,"https://a.storyblok.com/f/328018/6000x4000/805fa902be/hintergrundbild-webinar-barrierefreiheit.jpg",{},[],"Ab 2025 wird Barrierefreiheit im digitalen Raum nicht mehr nur eine gute Praxis sein – sie wird zur gesetzlichen Pflicht. Mit dem Inkrafttreten des Barrierefreiheitsstärkungsgesetzes (BFSG) drohen Unternehmen, die ihre Webseiten und digitalen Angebote nicht barrierefrei gestalten, Abmahnungen und Bußgelder. In unserem Webseminar zeigen wir dir, wie du deine Website fit für diese Anforderungen machst.","2024-11-13 11:00","2024-11-13 10:00",[],[],[],[],[],[2967],{"_uid":2968,"icon":27,"link":2969,"text":1936,"intent":35,"component":36,"icon_position":37},"fd37db56-50c5-441f-8e94-a9e2daa131f1",{"id":30,"url":955,"linktype":136,"fieldtype":32,"cached_url":955},[],"durchblick-auf-dem-weg-zur-barrierefreiheit","de/webinare/durchblick-auf-dem-weg-zur-barrierefreiheit",-10,[],"00c55da4-d3ee-4734-830f-00494f0a153b",[],{"name":2978,"created_at":2979,"published_at":2980,"updated_at":2981,"id":2982,"uuid":2983,"content":2984,"slug":3099,"full_slug":3100,"sort_by_date":118,"position":3101,"tag_list":3102,"is_startpage":51,"parent_id":1057,"meta_data":118,"group_id":3103,"first_published_at":1059,"release_id":118,"lang":124,"path":118,"alternates":3104,"default_full_slug":118,"translated_slugs":118},"Von den Daten zur Idee","2025-07-08T11:23:42.300Z","2025-08-15T07:59:20.119Z","2025-08-15T07:59:20.134Z",66700174558627,"e7ed623d-d280-4972-aa16-1be9e6ba5f73",{"seo":2985,"_uid":1081,"body":2989,"text":30,"image":3082,"author":30,"button":3086,"footer":19,"header":131,"kicker":1276,"summary":2999,"category":30,"end_time":3087,"headline":2978,"component":1278,"start_time":3088,"bottom_head":3089,"breadcrumbs":3090,"button_text":30,"seo_noindex":81,"sidebar_cta":3091,"subheadline":2988,"form_section":3092,"reading_time":30,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":3093,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81,"button_after_webinar":3094,"kicker_after_webinar":30,"form_section_after_webinar":3098},{"_uid":2108,"title":2986,"plugin":910,"og_image":2987,"og_title":2986,"description":2988,"twitter_image":2987,"twitter_title":2986,"og_description":2988,"twitter_description":2988},"Webinar: Von den Daten zur Idee","https://a.storyblok.com/f/328018/1200x627/fd9e2d53f4/social-card-webseminar-von-den-daten-zur-idee-praktisches-web-analytics-fuer-ab-testing-neu.png","Praktisches Web Analytics für A/B-Testing",[2990,3042,3079],{"_uid":1959,"head":2991,"theme":124,"alignment":1112,"component":1113,"richtext_body":2992,"action_buttons":3041},[],[2993],{"_uid":1963,"text":2994,"component":1154},{"type":39,"content":2995},[2996,3009,3012,3014,3020,3040],{"type":42,"content":2997},[2998,3003,3004],{"text":2999,"type":513,"marks":3000},"Web Analytics ist das Herzstück eines erfolgreichen Online-Geschäfts. Durch die Analyse von Daten kannst du das Verhalten deiner Besucher verstehen, ihre Bedürfnisse antizipieren und effektive Strategien entwickeln, die zu umsatztreibenden und nachhaltigen Erfolgen führen. Jeder Klick, jede Interaktion und jeder Kauf hinterlässt wertvolle Spuren, die es zu entschlüsseln gilt. Mit einem reichen Spektrum an Daten kannst du fundierte Entscheidungen treffen, deine Performance optimieren und langfristig zum Erfolg deines Unternehmens beitragen.",[3001],{"type":1098,"attrs":3002},{"color":2887},{"type":1328},{"text":3005,"type":513,"marks":3006},"In unserem Webinar zeigen wir dir, wie du auf Basis deiner Daten aussagekräftige Hypothesen für A/B-Tests entwickeln kannst. Unser Ziel ist es, dir anhand spannender Anwendungsfälle zu zeigen, wie du sofort mit der Analyse deiner eigenen Daten beginnen kannst und dir praktische Hinweise mit auf den Weg zu geben, um spannende Optimierungsideen zu generieren und diese zu priorisieren.",[3007],{"type":1098,"attrs":3008},{"color":2887},{"type":42,"content":3010},[3011],{"text":1826,"type":513},{"type":1311,"attrs":3013},{"level":1313},{"type":1311,"attrs":3015,"content":3016},{"level":1313},[3017],{"text":2702,"type":513,"marks":3018},[3019],{"type":1133},{"type":1166,"content":3021},[3022,3028,3034],{"type":1169,"content":3023},[3024],{"type":42,"content":3025},[3026],{"text":3027,"type":513},"Erfahre, wie du den optimalen Nutzen aus deinen Daten ziehen kannst.",{"type":1169,"content":3029},[3030],{"type":42,"content":3031},[3032],{"text":3033,"type":513},"Erhalte praktische Tipps und Tricks zur Interpretation deiner Daten",{"type":1169,"content":3035},[3036],{"type":42,"content":3037},[3038],{"text":3039,"type":513},"Bekomme Einblicke in bewährte Methoden und einen Leitfaden, wie du systematisch und Schritt für Schritt vorgehen kannst, um herausragende Optimierungsideen zu generieren.",{"type":42},[],{"_uid":1225,"head":3043,"theme":124,"members":3053,"alignment":44,"component":1264,"cards_per_row":1396,"action_buttons":3078},[3044],{"_uid":2041,"kicker":30,"headline":3045,"component":514,"subheadline":3050,"show_top_line":81},{"type":39,"content":3046},[3047],{"type":42,"content":3048},[3049],{"text":1522,"type":513},{"type":39,"content":3051},[3052],{"type":42},[3054,3064],{"bio":3055,"_uid":1375,"name":1530,"image":3056,"button":3058,"position":3063,"component":1263,"side_by_side_layout":81},"Julia hat sich als promovierte Volkswirtin einige Jahre intensiv mit ökonometrischen Modellen und statistischen Methoden beschäftigt und an der Helmut-Schmidt-Universität in Hamburg dazu gelehrt und geforscht. Im Data Science Team und Onsite Testing Team bei der Zalando SE in Berlin hat sie das Wissen und die Erfahrung in der Praxis angewendet und dort zahlreiche A/B Tests und Datenanalysen zum Nutzerverhalten durchgeführt. Als Principal Data Science bei konversionsKRAFT kümmert sie sich um die Bereiche Data Analytics und Data Science, Personalisierung und Web Analytics. Ihr Fokus liegt darauf, relevante Erkenntnisse über das Nutzerverhalten aus den Daten und Modellen zu generieren und für wirksame Optimierung und Personalisierung der digitalen Customer Journey zu nutzen.",{"id":1532,"alt":1533,"name":30,"focus":30,"title":1533,"source":30,"filename":1534,"copyright":30,"fieldtype":49,"meta_data":3057,"is_external_url":51},{"alt":1533,"title":1533,"source":30,"copyright":30},[3059,3061],{"_uid":1383,"icon":1252,"link":3060,"text":30,"component":1255},{"id":30,"url":1540,"target":1032,"linktype":136,"fieldtype":32,"cached_url":1540},{"_uid":2065,"icon":1258,"link":3062,"text":30,"component":1255},{"id":30,"url":1544,"email":1544,"linktype":1261,"fieldtype":32,"cached_url":1544},"Principal Data Sciences bei konversionsKRAFT AG",{"bio":3065,"_uid":3066,"name":3067,"image":3068,"button":3072,"position":3077,"component":1263,"side_by_side_layout":81},"Heye Tode ist Head of Professional Services bei der etracker GmbH, dem deutschen Tracking-Spezialisten für datenschutzkonforme Web-Analyse mit Sitz in Hamburg. Mit seiner umfassenden Expertise leitet Heye das Professional Services Team, das Kunden dabei unterstützt, das volle Potenzial der SaaS-Lösung etracker analytics auszuschöpfen. Diese Lösung ist unabhängig geprüft und wurde für ihre DSGVO- und TDDDG-Konformität ausgezeichnet. Ein herausragendes Merkmal von etracker analytics ist, dass es standardmäßig Cookie-frei arbeitet und\ndaher keine Einwilligung benötigt. Dies ermöglicht eine rechtskonforme Erfassung aller Besuche und Conversions.","d5dc32a1-3ba4-4368-9327-7e091aaba3f1","Heye Tode",{"id":3069,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":3070,"copyright":30,"fieldtype":49,"meta_data":3071,"is_external_url":51},66702054990756,"https://a.storyblok.com/f/328018/380x380/f7ed066ed5/etracker_heye-tode.png",{},[3073],{"_uid":3074,"icon":1252,"link":3075,"text":30,"component":1255},"57d3dc96-1e1b-436d-ae5d-20080a2c286a",{"id":30,"url":3076,"target":1032,"linktype":136,"fieldtype":32,"cached_url":3076},"https://de.linkedin.com/in/heye","Head of Professional Services bei eTracker",[],{"_uid":2071,"head":3080,"theme":124,"title":2073,"height":1577,"source":3081,"component":1222,"height_mobile":1223},[],"https://konversionskraft.activehosted.com/f/109",{"id":3083,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":3084,"copyright":30,"fieldtype":49,"meta_data":3085,"is_external_url":51},66722226642099,"https://a.storyblok.com/f/328018/2947x2121/b31c87e739/hintergrund-webinar-von-den-daten-zur-idee.jpg",{},[],"2024-10-01 11:00","2024-10-01 10:00",[],[],[],[],[],[3095],{"_uid":3096,"icon":27,"link":3097,"text":1936,"intent":35,"component":36,"icon_position":37},"0cb8b36f-16ed-4e5f-a39e-d8c9acc7b0c3",{"id":30,"url":955,"linktype":136,"fieldtype":32,"cached_url":955},[],"von-den-daten-zur-idee","de/webinare/von-den-daten-zur-idee",-20,[],"cd1df44f-3e47-4893-9fe7-687253c4e4f6",[],{"name":3106,"created_at":3107,"published_at":3108,"updated_at":3109,"id":3110,"uuid":3111,"content":3112,"slug":3254,"full_slug":3255,"sort_by_date":118,"position":2532,"tag_list":3256,"is_startpage":51,"parent_id":1057,"meta_data":118,"group_id":3257,"first_published_at":1059,"release_id":118,"lang":124,"path":118,"alternates":3258,"default_full_slug":118,"translated_slugs":118},"Die Reise von ersten A/B Tests zum strategischen Hebel im Digitalmarketing","2025-07-08T12:59:15.390Z","2025-08-15T07:54:25.109Z","2025-08-15T07:54:25.125Z",66723657298425,"93c60536-f6d2-416b-a282-ee7c23f7255f",{"seo":3113,"_uid":1081,"body":3117,"text":30,"image":3237,"author":30,"button":3241,"footer":19,"header":131,"kicker":1276,"summary":3116,"category":30,"end_time":3242,"headline":3106,"component":1278,"start_time":3243,"bottom_head":3244,"breadcrumbs":3245,"button_text":30,"seo_noindex":81,"sidebar_cta":3246,"subheadline":3116,"form_section":3247,"reading_time":30,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":3248,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81,"button_after_webinar":3249,"kicker_after_webinar":30,"form_section_after_webinar":3253},{"_uid":2108,"title":3114,"plugin":910,"og_image":3115,"og_title":3114,"description":3116,"twitter_image":3115,"twitter_title":3114,"og_description":3116,"twitter_description":3116},"Webinar: Die Reise von ersten A/B Tests zum strategischen Hebel im Digitalmarketing","https://a.storyblok.com/f/328018/1200x627/89d29939a6/social-card-webseminar-mit-pixum.png","Was wir vom G.R.O.W. Award-Gewinner Pixum über Conversion Optimization lernen können",[3118,3180,3234],{"_uid":1959,"head":3119,"theme":124,"alignment":1112,"component":1113,"richtext_body":3120,"action_buttons":3179},[],[3121],{"_uid":1963,"text":3122,"component":1154},{"type":39,"content":3123},[3124,3128,3129,3136,3178],{"type":42,"content":3125},[3126],{"text":3127,"type":513},"Im Rahmen unseres Webseminars bieten wir dir exklusive Einblicke in die Erfolgsgeschichte von Pixum, dem Gewinner des G.R.O.W. Awards im Jahr 2024, verliehen auf dem GMS. Erfahre aus erster Hand, wie Pixum durch eine starke Kultur der kontinuierlichen Verbesserung und datenbasierte Entscheidungen im digitalen Umfeld herausragende Ergebnisse erzielt. ",{"type":42},{"type":1311,"attrs":3130,"content":3131},{"level":1831},[3132],{"text":3133,"type":513,"marks":3134},"Was nimmst du aus der Session mit?",[3135],{"type":1133},{"type":1166,"content":3137},[3138,3148,3158,3168],{"type":1169,"content":3139},[3140],{"type":42,"content":3141},[3142,3146],{"text":3143,"type":513,"marks":3144},"Praxisnahe Einblicke: ",[3145],{"type":1133},{"text":3147,"type":513},"Erfahre, wie Pixum die Reise vom Start des Testens bis hin zur herausragenden Experimentation Kultur gemeistert hat.",{"type":1169,"content":3149},[3150],{"type":42,"content":3151},[3152,3156],{"text":3153,"type":513,"marks":3154},"Schnell umsetzbare Empfehlungen: ",[3155],{"type":1133},{"text":3157,"type":513},"Erhalte umsetzbare Quickwins und Tipps zur Optimierung deiner eigenen Experimentation Prozesse.",{"type":1169,"content":3159},[3160],{"type":42,"content":3161},[3162,3166],{"text":3163,"type":513,"marks":3164},"Management Buy-In: ",[3165],{"type":1133},{"text":3167,"type":513},"Lerne, wie du das Top-Management dank exzellenter interner Kommunikation auf deine Seite holst und somit deinen Erfolg förderst.",{"type":1169,"content":3169},[3170],{"type":42,"content":3171},[3172,3176],{"text":3173,"type":513,"marks":3174},"Vermeidung von Komplexität: ",[3175],{"type":1133},{"text":3177,"type":513},"Entdecke pragmatische Ansätze zur digitalen Transformation ohne unnötige Komplexität.",{"type":42},[],{"_uid":1225,"head":3181,"theme":124,"members":3191,"alignment":44,"component":1264,"cards_per_row":668,"action_buttons":3233},[3182],{"_uid":2041,"kicker":30,"headline":3183,"component":514,"subheadline":3188,"show_top_line":81},{"type":39,"content":3184},[3185],{"type":42,"content":3186},[3187],{"text":1522,"type":513},{"type":39,"content":3189},[3190],{"type":42},[3192,3204,3218],{"bio":3193,"_uid":1375,"name":3194,"image":3195,"button":3199,"position":3203,"component":1263,"side_by_side_layout":81},"Seit 2014 arbeitet Björn bei Pixum, einem Online-Fotodienstleister, bei dem er state-of-the-art Webanalyse und Conversion-Optimierung einführen konnte. Neben hunderten von Tests und stetiger Optimierung sind Technologiewechsel wie Serverside-Tracking und Umstieg von Google auf Adobe Analytics Meilensteine seiner Arbeit. Insbesondere den Gestaltungsvorgang von Fotobüchern in messbare KPIs zu überführen oder mittels Behavioral Analytics sichtbar zu machen, sowie der Bestellwege und Gerätewechsel von Webseite Richtung App oder Software sind dabei besondere Herausforderungen.","Björn Prickartz",{"id":3196,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":3197,"copyright":30,"fieldtype":49,"meta_data":3198,"is_external_url":51},66725958648058,"https://a.storyblok.com/f/328018/210x210/89cfef0899/bjorn-prickartz.png",{},[3200],{"_uid":1383,"icon":1252,"link":3201,"text":30,"component":1255},{"id":30,"url":3202,"target":1032,"linktype":136,"fieldtype":32,"cached_url":3202},"https://www.linkedin.com/in/bj%C3%B6rn-prickartz-3550aa3a/","Head of Digital Analytics & Optimization bei Pixum",{"bio":3205,"_uid":3206,"name":3207,"image":3208,"button":3212,"position":3217,"component":1263,"side_by_side_layout":81},"Marc Rendel verfügt über langjährige internationale Erfahrung im Bereich Softwareentwicklung und der Leitung von Entwicklerteams. Aktuell verantwortet er als CTO den gesamten Bereich Technologie bei Pixum und sorgt mit seiner Erfahrung für den strategischen Ausbau der Infrastruktur und der kontinuierlichen Weiterentwicklung der agilen Organisationsstruktur. Die Basis des Erfolges liegt vor allem in der datenbasierten und kundenzentrierten Ausrichtung, die bei Pixum in allen Bereichen verankert ist und die Teams zu Höchstleistungen motiviert. Jeden Tag besser zu werden gilt für ihn genauso, wie für die Technologie und Entwicklungen, die er verantwortet. Nur so kann man Innovationen schaffen und im Markt Vorreiter sein.","9f4fa14c-a924-4be2-b633-fbc0e097268c","Marc Rendel",{"id":3209,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":3210,"copyright":30,"fieldtype":49,"meta_data":3211,"is_external_url":51},66726358094132,"https://a.storyblok.com/f/328018/200x200/e5fa4bf0aa/marc-rendel.png",{},[3213],{"_uid":3214,"icon":1252,"link":3215,"text":30,"component":1255},"5f2efad2-3fef-44a1-9deb-df02f439206c",{"id":30,"url":3216,"target":1032,"linktype":136,"fieldtype":32,"cached_url":3216},"https://www.linkedin.com/in/marc-rendel-75a08624a/","CTO bei Pixum",{"bio":3219,"_uid":3220,"name":3221,"image":3222,"button":3227,"position":3232,"component":1263,"side_by_side_layout":81},"Gabriel ist seit über 10 Jahren Conversion Optimierer und berät die konversionsKRAFT Kunden strategisch, ist Trainer für die Conversion Seminare und als Vorstand seit 2014 im Unternehmen.","dcf1e8aa-f6ca-450d-b94c-31ca9c4b4449","Gabriel Beck",{"id":3223,"alt":3224,"name":30,"focus":30,"title":3224,"source":30,"filename":3225,"copyright":30,"fieldtype":49,"meta_data":3226,"is_external_url":51},23161402,"Gabriel Beck, Vorstand","https://a.storyblok.com/f/328018/600x600/e3f4f66cbe/gabriel-beck.png",{"alt":3224,"title":3224,"source":30,"copyright":30},[3228],{"_uid":3229,"icon":1252,"link":3230,"text":30,"component":1255},"af4240e8-dab5-4a55-a7fd-af272146fde6",{"id":30,"url":3231,"target":1032,"linktype":136,"fieldtype":32,"cached_url":3231},"https://www.linkedin.com/in/beckgabriel/","Vorstand",[],{"_uid":2071,"head":3235,"theme":124,"title":2073,"height":1577,"source":3236,"component":1222,"height_mobile":1223},[],"https://konversionskraft.activehosted.com/f/115",{"id":3238,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":3239,"copyright":30,"fieldtype":49,"meta_data":3240,"is_external_url":51},66726939898221,"https://a.storyblok.com/f/328018/1920x1200/7d56a6c065/webinar-hintergrund-pixum.jpg",{},[],"2024-08-29 11:00","2024-08-29 10:00",[],[],[],[],[],[3250],{"_uid":3251,"icon":27,"link":3252,"text":1936,"intent":35,"component":36,"icon_position":37},"b017bc80-a230-4433-a862-d51e43eddf4a",{"id":30,"url":955,"linktype":136,"fieldtype":32,"cached_url":955},[],"die-reise-von-ersten-a-b-tests-zum-strategischen-hebel-im-digitalmarketing","de/webinare/die-reise-von-ersten-a-b-tests-zum-strategischen-hebel-im-digitalmarketing",[],"5c405e14-e0cc-4f31-bb81-b9c4659fbb44",[],{"name":3260,"created_at":3261,"published_at":3262,"updated_at":3263,"id":3264,"uuid":3265,"content":3266,"slug":3391,"full_slug":3392,"sort_by_date":118,"position":3393,"tag_list":3394,"is_startpage":51,"parent_id":1057,"meta_data":118,"group_id":3395,"first_published_at":1059,"release_id":118,"lang":124,"path":118,"alternates":3396,"default_full_slug":118,"translated_slugs":118},"Product Discovery Methods","2025-07-08T11:49:45.184Z","2025-08-15T07:58:08.015Z","2025-08-15T07:58:08.030Z",66706576135256,"3e0ef74b-fdcd-4625-92d4-e2ef2d979ea5",{"seo":3267,"_uid":1081,"body":3271,"text":30,"image":3374,"author":30,"button":3378,"footer":19,"header":131,"kicker":1276,"summary":3281,"category":30,"end_time":3379,"headline":3260,"component":1278,"start_time":3380,"bottom_head":3381,"breadcrumbs":3382,"button_text":30,"seo_noindex":81,"sidebar_cta":3383,"subheadline":3270,"form_section":3384,"reading_time":30,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":3385,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81,"button_after_webinar":3386,"kicker_after_webinar":30,"form_section_after_webinar":3390},{"_uid":2108,"title":3268,"plugin":910,"og_image":3269,"og_title":3268,"description":3270,"twitter_image":3269,"twitter_title":3268,"og_description":3270,"twitter_description":3270},"Webinar: Product Discovery Methods","https://a.storyblok.com/f/328018/1200x627/4a34bbf41d/social-card-webseminar-product-discovery-methods-english.jpg","Are you struggling to select the right methods to 'build the RIGHT THING' and not just to 'build the THING RIGHT'?",[3272,3338,3371],{"_uid":1959,"head":3273,"theme":124,"alignment":1112,"component":1113,"richtext_body":3274,"action_buttons":3337},[],[3275],{"_uid":1963,"text":3276,"component":1154},{"type":39,"content":3277},[3278,3282,3286,3287,3294,3336],{"type":42,"content":3279},[3280],{"text":3281,"type":513},"Based on the web session \"Product Discovery\" that Stefanie Grimmling and Anastasia Shvedova held at GMS24 we offer a follow-up session. We collected the most relevant methods, that we have used in order to help our clients build and grow their digital products. All of these methods were put into a Cheat Sheet on a Miro Board, so that everyone can have access to it and use it in the future.",{"type":42,"content":3283},[3284],{"text":3285,"type":513},"In our session we would like to have an open discussion instead of a classic presentation. We are going through some of these methods together with you based on real-case scenarios. Additionally, you will have the chance to ask questions live during the session in order to have an open discussion and thoughts exchange.",{"type":42},{"type":1311,"attrs":3288,"content":3289},{"level":1313},[3290],{"text":3291,"type":513,"marks":3292},"What's in it for you?",[3293],{"type":1133},{"type":1166,"content":3295},[3296,3306,3316,3326],{"type":1169,"content":3297},[3298],{"type":42,"content":3299},[3300,3304],{"text":3301,"type":513,"marks":3302},"Brief theory",[3303],{"type":1133},{"text":3305,"type":513},": We will talk about the importance of Product Discovery and will guide you through the process",{"type":1169,"content":3307},[3308],{"type":42,"content":3309},[3310,3314],{"text":3311,"type":513,"marks":3312},"Real cases",[3313],{"type":1133},{"text":3315,"type":513},": We will show you anonymous client cases and go through the methods that have helped us with Product Discovery",{"type":1169,"content":3317},[3318],{"type":42,"content":3319},[3320,3324],{"text":3321,"type":513,"marks":3322},"Live Q&A",[3323],{"type":1133},{"text":3325,"type":513},": You will have a chance to ask your questions about any methods from the cheat sheet",{"type":1169,"content":3327},[3328],{"type":42,"content":3329},[3330,3334],{"text":3331,"type":513,"marks":3332},"Additionally",[3333],{"type":1133},{"text":3335,"type":513},": You are more than welcome to bring your own case with some questions which we will answer in this live session",{"type":42},[],{"_uid":1225,"head":3339,"theme":124,"members":3349,"alignment":44,"component":1264,"cards_per_row":1396,"action_buttons":3370},[3340],{"_uid":2041,"kicker":30,"headline":3341,"component":514,"subheadline":3346,"show_top_line":81},{"type":39,"content":3342},[3343],{"type":42,"content":3344},[3345],{"text":1368,"type":513},{"type":39,"content":3347},[3348],{"type":42},[3350,3361],{"bio":3351,"_uid":2212,"name":1885,"image":3352,"button":3354,"position":1899,"component":1263,"side_by_side_layout":81},"Anastasia has 7 years of experience in digital product management and has accompanied numerous e-commerce projects. In recent years, Anastasia has set her professional focus on CRO and tries to create the best combination of CRO & product world in her consulting work. She is passionate about customer centricity and disruptive innovation.",{"id":1887,"alt":1888,"name":30,"focus":30,"title":1888,"source":30,"filename":1889,"copyright":30,"fieldtype":49,"meta_data":3353,"is_external_url":51},{"alt":1888,"title":1888,"source":30,"copyright":30},[3355,3358],{"_uid":2220,"icon":1252,"link":3356,"text":30,"component":1255},{"id":30,"url":3357,"target":1032,"linktype":136,"fieldtype":32,"cached_url":3357},"https://www.linkedin.com/in/anastasia-shvedova-b7b9089b/",{"_uid":3359,"icon":1258,"link":3360,"text":30,"component":1255},"00a24f7a-814f-4535-b8c8-de1b877bc634",{"id":30,"url":1898,"email":1898,"linktype":1261,"fieldtype":32,"cached_url":1898},{"bio":3362,"_uid":1375,"name":2496,"image":3363,"button":3365,"position":2509,"component":1263,"side_by_side_layout":81},"René holds a doctorate in psychology and spent several years teaching and researching general psychology and statistical methods at Kiel University and LMU in Munich. At OTTO (GmbH & Co KG) in Hamburg, he put this knowledge into practice and led the experimentation team there.\n\nAs Principal Behavioral Sciences at konversionsKRAFT, he is responsible for the areas of consumer psychology, experimentation and personalization. He combines the methods and approaches of different disciplines for a holistic understanding of customers.\n\nAt the same time he holds the title ‚Head of Data Sciences‘, which means René also leads the disciplines of data analytics and science, web analytics and statistics. His focus is on identifying user needs and effective levers for an optimized customer journey and for digital growth.",{"id":2498,"alt":2499,"name":30,"focus":30,"title":2499,"source":30,"filename":2500,"copyright":30,"fieldtype":49,"meta_data":3364,"is_external_url":51},{"alt":2499,"title":2499,"source":30,"copyright":30},[3366,3368],{"_uid":1383,"icon":1252,"link":3367,"text":30,"component":1255},{"id":30,"url":2505,"target":1032,"linktype":136,"fieldtype":32,"cached_url":2505},{"_uid":2065,"icon":1258,"link":3369,"text":30,"component":1255},{"id":30,"url":2508,"email":2508,"linktype":1261,"fieldtype":32,"cached_url":2508},[],{"_uid":2071,"head":3372,"theme":124,"title":2073,"height":1577,"source":3373,"component":1222,"height_mobile":1223},[],"https://konversionskraft.activehosted.com/f/111",{"id":3375,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":3376,"copyright":30,"fieldtype":49,"meta_data":3377,"is_external_url":51},67010775416979,"https://a.storyblok.com/f/328018/2400x1116/ef9d52c149/hintergrundbild-webinar-product-discovery-methods.jpg",{},[],"2024-08-01 11:00","2024-08-01 10:00",[],[],[],[],[],[3387],{"_uid":3388,"icon":27,"link":3389,"text":2253,"intent":35,"component":36,"icon_position":37},"df086dfb-18e5-4de4-996c-1b5a382c08ee",{"id":30,"url":955,"linktype":136,"fieldtype":32,"cached_url":955},[],"product-discovery-methods","de/webinare/product-discovery-methods",-60,[],"7fdac34a-dcb9-406f-8060-eb3fd8d25231",[],{"name":3398,"created_at":3399,"published_at":3400,"updated_at":3401,"id":3402,"uuid":3403,"content":3404,"slug":3473,"full_slug":3474,"sort_by_date":118,"position":3475,"tag_list":3476,"is_startpage":51,"parent_id":1057,"meta_data":118,"group_id":3477,"first_published_at":1059,"release_id":118,"lang":124,"path":118,"alternates":3478,"default_full_slug":118,"translated_slugs":118},"Die Herausforderungen im B2B E-Commerce meistern","2025-07-08T13:17:25.929Z","2025-08-15T07:54:09.622Z","2025-08-15T07:54:09.639Z",66728124143601,"baf37fd4-f301-4118-9229-5f502d67ed04",{"seo":3405,"_uid":1081,"body":3409,"text":30,"image":3455,"author":30,"button":3459,"footer":19,"header":131,"kicker":1276,"summary":3460,"category":30,"end_time":3461,"headline":3398,"component":1278,"start_time":3462,"bottom_head":3463,"breadcrumbs":3464,"button_text":30,"seo_noindex":81,"sidebar_cta":3465,"subheadline":3408,"form_section":3466,"reading_time":30,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":3467,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81,"button_after_webinar":3468,"kicker_after_webinar":30,"form_section_after_webinar":3472},{"_uid":2108,"title":3406,"plugin":910,"og_image":3407,"og_title":3406,"description":3408,"twitter_image":3407,"twitter_title":3406,"og_description":3408,"twitter_description":3408},"Webinar: Die Herausforderungen im B2B E-Commerce meistern","https://a.storyblok.com/f/328018/1200x627/a10fa5271c/social-card-webseminar-herausforderungen-im-b2b-e-commerce.jpg","Strategien für deinen Erfolg",[3410,3425,3452],{"_uid":1959,"head":3411,"theme":124,"alignment":1112,"component":1113,"richtext_body":3412,"action_buttons":3424},[],[3413],{"_uid":1963,"text":3414,"component":1154},{"type":39,"content":3415},[3416,3423],{"type":42,"content":3417},[3418],{"text":3419,"type":513,"marks":3420},"In der Welt des B2B-E-Commerce sind die Herausforderungen vielfältig und oft undurchsichtig. Von der Produktentwicklung bis zur Leadgenerierung stehen Unternehmen vor der Aufgabe, komplexe Produkte und Services nutzerorientiert zu präsentieren und gleichzeitig den Bedürfnissen einer spezifischen Zielgruppe gerecht zu werden. Erfahre in unserem Webseminar, wie du diese Hindernisse überwinden kannst. Wir beleuchten nicht nur einige Unterschiede zwischen B2B und B2C, sondern bieten auch praxisnahe Lösungsansätze für Probleme, wie zu wenig Traffic, unklare Zielgruppen und das Herausstellen der eigentlichen Notwendigkeit der Experimentation.",[3421],{"type":1098,"attrs":3422},{"color":2887},{"type":42},[],{"_uid":1225,"head":3426,"theme":124,"members":3437,"alignment":44,"component":1264,"cards_per_row":1265,"action_buttons":3451},[3427],{"_uid":2041,"kicker":30,"headline":3428,"component":514,"subheadline":3434,"show_top_line":81},{"type":39,"content":3429},[3430],{"type":42,"content":3431},[3432],{"text":3433,"type":513},"Die Expertin",{"type":39,"content":3435},[3436],{"type":42},[3438],{"bio":3439,"_uid":1375,"name":3440,"image":3441,"button":3446,"position":3450,"component":1263,"side_by_side_layout":81},"Maren ist Senior Consultant & Expertin für B2B bei konversionsKRAFT. In ihrer 10-jährigen Erfahrung im E-Commerce begleitete sie B2C und B2B Unternehmen unterschiedlicher Branchen im Online & Performance Marketing, Online Shop Aufbau & Management sowie Product Management. Bei konversionsKRAFT ist Maren in Kundenprojekten vorrangig für die Projektplanung, strategische Begleitung und den reibungslosen Ablauf der Maßnahmen zuständig. Sie erarbeitet dabei mit den Kunden Lösungen, um das Experimentation Programm auf die nächste Stufe zu heben. Seit 2019 unterstützt Maren als Dozentin an der FH Wedel im Studiengang E-Commerce, um den Studierenden Conversion Optimierung in der Praxis näher zu bringen.","Maren Niquet",{"id":3442,"alt":3443,"name":30,"focus":30,"title":3443,"source":30,"filename":3444,"copyright":30,"fieldtype":49,"meta_data":3445,"is_external_url":51},23161425,"Maren Niquet, Senior Consultant & Expertin für B2B","https://a.storyblok.com/f/328018/600x600/c07f3d93c3/maren-ratzke.png",{"alt":3443,"title":3443,"source":30,"copyright":30},[3447],{"_uid":1383,"icon":1252,"link":3448,"text":30,"component":1255},{"id":30,"url":3449,"target":1032,"linktype":136,"fieldtype":32,"cached_url":3449},"https://www.linkedin.com/in/marenniquet/","Senior Consultant & Expertin für B2B",[],{"_uid":2071,"head":3453,"theme":124,"title":2073,"height":1577,"source":3454,"component":1222,"height_mobile":1223},[],"https://konversionskraft.activehosted.com/f/117",{"id":3456,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":3457,"copyright":30,"fieldtype":49,"meta_data":3458,"is_external_url":51},66728760148519,"https://a.storyblok.com/f/328018/6000x4000/bf32943812/webseminar-hintergrund-bild-landingpage-b2b-e-commerce.jpg",{},[],"In der Welt des B2B-E-Commerce sind die Herausforderungen vielfältig und oft undurchsichtig. Von der Produktentwicklung bis zur Leadgenerierung stehen Unternehmen vor der Aufgabe, komplexe Produkte und Services nutzerorientiert zu präsentieren und gleichzeitig den Bedürfnissen einer spezifischen Zielgruppe gerecht zu werden.","2024-07-16 12:00","2024-07-16 11:00",[],[],[],[],[],[3469],{"_uid":3470,"icon":27,"link":3471,"text":1936,"intent":35,"component":36,"icon_position":37},"038b30c7-b6ee-4b29-a455-d8a9ff84107c",{"id":30,"url":955,"linktype":136,"fieldtype":32,"cached_url":955},[],"die-herausforderungen-im-b2b-e-commerce-meistern","de/webinare/die-herausforderungen-im-b2b-e-commerce-meistern",-70,[],"2ea1c5f6-e7ec-4b72-a7f7-9b3ad1ae6150",[],{"name":3480,"created_at":3481,"published_at":3482,"updated_at":3483,"id":3484,"uuid":3485,"content":3486,"slug":3603,"full_slug":3604,"sort_by_date":118,"position":119,"tag_list":3605,"is_startpage":51,"parent_id":1057,"meta_data":118,"group_id":3606,"first_published_at":1059,"release_id":118,"lang":124,"path":118,"alternates":3607,"default_full_slug":118,"translated_slugs":118},"Product Discovery","2025-07-08T12:46:04.109Z","2025-08-15T07:57:38.038Z","2025-08-15T07:57:38.056Z",66720416215233,"5b6d877b-5ee5-41fc-a1c6-885adfbd48a5",{"seo":3487,"_uid":1081,"body":3491,"text":30,"image":3586,"author":30,"button":3590,"footer":19,"header":131,"kicker":1276,"summary":3501,"category":30,"end_time":3591,"headline":3480,"component":1278,"start_time":3592,"bottom_head":3593,"breadcrumbs":3594,"button_text":30,"seo_noindex":81,"sidebar_cta":3595,"subheadline":3490,"form_section":3596,"reading_time":30,"seo_nofollow":51,"seo_canonical":30,"bottom_buttons":3597,"sidebar_cta_enabled":81,"sidebar_toc_enabled":81,"button_after_webinar":3598,"kicker_after_webinar":30,"form_section_after_webinar":3602},{"_uid":2108,"title":3488,"plugin":910,"og_image":3489,"og_title":3488,"description":3490,"twitter_image":3489,"twitter_title":3488,"og_description":3490,"twitter_description":3490},"Webinar: Product Discovery","https://a.storyblok.com/f/328018/1200x627/97eeba8be6/social-card-webseminar-product-discovery-english-1.jpg","How could Product benefit from CRO methods",[3492,3546,3583],{"_uid":1959,"head":3493,"theme":124,"alignment":1112,"component":1113,"richtext_body":3494,"action_buttons":3545},[],[3495],{"_uid":1963,"text":3496,"component":1154},{"type":39,"content":3497},[3498,3502,3503,3510,3544],{"type":42,"content":3499},[3500],{"text":3501,"type":513},"Product Discovery supports you in finding the right methods to ensure that your developed product meets the actual needs and wishes of your target group and fulfills the company’s goals through early research and validation.",{"type":42},{"type":1311,"attrs":3504,"content":3505},{"level":1313},[3506],{"text":3507,"type":513,"marks":3508},"You'll learn:",[3509],{"type":1133},{"type":1166,"content":3511},[3512,3520,3528,3536],{"type":1169,"content":3513},[3514],{"type":42,"content":3515},[3516],{"text":3517,"type":513,"marks":3518},"why so many product teams spend most of their time in delivery",[3519],{"type":1133},{"type":1169,"content":3521},[3522],{"type":42,"content":3523},[3524],{"text":3525,"type":513,"marks":3526},"how our biases will affect your daily product decisions if you don’t do Product Discovery",[3527],{"type":1133},{"type":1169,"content":3529},[3530],{"type":42,"content":3531},[3532],{"text":3533,"type":513,"marks":3534},"what framework can practically help you with selecting the right methods additionally to the well-known double diamond framework",[3535],{"type":1133},{"type":1169,"content":3537},[3538],{"type":42,"content":3539},[3540],{"text":3541,"type":513,"marks":3542},"a real case example from one of our clients, where we used the framework",[3543],{"type":1133},{"type":42},[],{"_uid":1225,"head":3547,"theme":124,"members":3557,"alignment":44,"component":1264,"cards_per_row":1396,"action_buttons":3582},[3548],{"_uid":2041,"kicker":30,"headline":3549,"component":514,"subheadline":3554,"show_top_line":81},{"type":39,"content":3550},[3551],{"type":42,"content":3552},[3553],{"text":1368,"type":513},{"type":39,"content":3555},[3556],{"type":42},[3558,3566],{"bio":3351,"_uid":2212,"name":1885,"image":3559,"button":3561,"position":1899,"component":1263,"side_by_side_layout":81},{"id":1887,"alt":1888,"name":30,"focus":30,"title":1888,"source":30,"filename":1889,"copyright":30,"fieldtype":49,"meta_data":3560,"is_external_url":51},{"alt":1888,"title":1888,"source":30,"copyright":30},[3562,3564],{"_uid":2220,"icon":1252,"link":3563,"text":30,"component":1255},{"id":30,"url":3357,"target":1032,"linktype":136,"fieldtype":32,"cached_url":3357},{"_uid":3359,"icon":1258,"link":3565,"text":30,"component":1255},{"id":30,"url":1898,"email":1898,"linktype":1261,"fieldtype":32,"cached_url":1898},{"bio":3567,"_uid":1375,"name":3568,"image":3569,"button":3574,"position":3581,"component":1263,"side_by_side_layout":81},"Stefanie Grimmling is a Senior Managing Consultant and member of the management team at konversionsKRAFT. She launched her first A/B test about 8 years ago and has been working on conversion rate optimization ever since. She has gained experience in the role of Product Owner and CRO Manager in many different industries and companies. Through her insight into different teams and industries, she knows many challenges and develops solutions with clients at konversionsKRAFT to optimize and scale the experimentation program. 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He brings with him a wealth of experience in conversion optimisation that is coupled with a remarkable expertise and considers himself a strong advocate for, and experienced in the world of Personalisation. He founded User Conversion which was acquired by Brainlabs and now the author of “The Person in Personalisation”. His mission is to help retailers care more for their customers by listening, being appropriate, being familiar and creating a relationship. 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Wir zeigen dir konkrete Schritte auf, wie du strukturiert startest und ohne Umwege personalisierte Erfahrungen schaffst.",[3768],{"type":1098,"attrs":3769},{"color":2887},{"type":42},{"type":1311,"attrs":3772,"content":3773},{"level":1831},[3774],{"text":3775,"type":513,"marks":3776},"Was dich erwartet?",[3777],{"type":1133},{"type":1166,"content":3779},[3780,3793,3806],{"type":1169,"content":3781},[3782],{"type":42,"content":3783},[3784,3788],{"text":3785,"type":513,"marks":3786},"Entdecke, wie es strukturiert und einfach laufen kann: ",[3787],{"type":1133},{"text":3789,"type":513,"marks":3790},"Erfahre bewährte Methoden, um deine Ideen in personalisierte Lösungen zu verwandeln – ohne langwierige Prozesse, aber in agiler Art und Weise. 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